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8-K - FORM 8-K - LIFELOCK, INC.d728800d8k.htm
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©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com
LIFELOCK
MAY 2014
EXHIBIT  99.1


Safe Harbor Statement
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
2
This presentation contains “forward-looking” statements that are based on our beliefs and assumptions and on information currently available
to us. Forward-looking statements include information concerning our possible or assumed future results of operations, financial goals,
business strategies, financing plans, competitive position, product development, membership growth, strategic and enterprise opportunities
and partnerships, marketing and advertising plans, industry environment, potential growth opportunities, potential market opportunities and
the effects of competition.
Forward-looking statements include all statements that are not historical facts and can be identified by terms such as “anticipates,”
“believes,” “could,” “seeks,” “estimates,” “intends,” “may,” “plans,” “potential,” “predicts,” “projects,” “should,” “will,” “would” or
similar expressions and the negatives of those terms. Forward-looking statements involve known and unknown risks, uncertainties and other
factors that may cause our actual results, performance or achievements to be materially different from any future results, performance or
achievements expressed or implied by the forward-looking statements. Forward-looking statements represent our beliefs and assumptions only
as of the date of this presentation. You should read the documents that we file with the Securities and Exchange Commission (SEC), including
the risks detailed from time to time therein, completely and with the understanding that our actual future results may be different from what
we expect. Except as required by law, we assume no obligation to update these forward-looking statements publicly, or to update the reasons
actual results could differ materially from those anticipated in the forward-looking statements, even if new information becomes available in
the future.
This presentation includes certain non-GAAP financial measures as defined by SEC rules. As required by Regulation G, we have provided a
reconciliation of those measures to the most directly comparable GAAP measures, which is available in the Appendix. 


Recent Business Highlights
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Recorded the 36th consecutive quarter of sequential growth in revenue and cumulative
ending members.
Added approximately 344,000 gross new members in the first quarter of 2014 and
ended the quarter with approximately 3.22 million members.
Achieved a retention rate of 87.5% for the first quarter of 2014, compared with 87.2%
for the first quarter of 2013.
Increased
monthly
average
revenue
per
member
by
10%
to
$10.81
for
the
first
quarter
of 2014 from
$9.80
for the first quarter of 2013.
Launched
a
partnership
with
Vivint
TM
,
one
of
the
largest
home
automation
services
providers
in
North
America,
that
will
provide
VivintTM
customers
the
ability
to
bundle
their new or existing service package with LifeLock’s identity theft protection
offerings.
Exceeded Q1 guidance on top and bottom line.  Raised full year guidance on revenue,
Adj EBITDA, Adj EPS and free cash flow.


The Cost of Identity Fraud
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
4
MILLION
US victims of
identity fraud
in 12 month period**
BILLION
cost of
identity fraud
in US in 2012
***
MILLION
number of
records exposed by
data breach in 2013
****
data breach
notification recipients
became a fraud victim
**
Identity theft is the
#1 COMPLAINT
reported in the US
for the last 14 years
*
* Colleen Tressler, ‘Identity theft tops list of consumer complaints for 14th consecutive year,” Federal Trade Commission, Feb 27, 2014.
** Q32013; Identity Theft Tracking Study; a commissioned survey conducted July/August by Forrester Consulting on behalf of LifeLock for period ending July/August 2013.
*** The Bureau of Justice Statistics bulletin, Victims of Identity Theft, 2012 (December 2013)
**** Online Trust Alliance, 2014 Data Protection & Breach (2014)


The Increasing Risk of Identity Fraud
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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*2013 estimated users eMarketer (2013).
**Forrester research custom forecast for LifeLock (2013).
***2013 sales estimate. eMarketer (2013).
****FTC Consumer Sentinel Data Book for 2013 (2014). Based on the number of complaints filed with FTC.
***** A commissioned survey conducted by Forrester Consulting on behalf of LifeLock, Q4 2013. Incidence of social network usage, mobile devices for smart phone users, e-commerce sales.
BILLION
Social Network
Users
*
7%
Incidence
Rate
*****
BILLION
Mobile
Devices**
8%
Incidence
Rate
*****
TRILLION
E-Commerce
Sales
***
7%
Incidence
Rate
*****
OF ALL
Reported
Claims
****


Concerned
About
Security
78
Million
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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30+ Million are doing something
40+ Million are doing nothing
Current Market Share
3 Million


Adults in US
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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240 Million
Income of $50K Plus


Enterprise Market Opportunity
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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216 Million
Transactions in 2013
3.4 Billion
Target Opportunity


Proactive Identity
Use Alerts
The LifeLock Ecosystem
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
9
Real-time ID
Scores
Technology
Platform
Predictive
Analytics
Data
Repository
Data growth builds
momentum
Member Data
Elements &
Authenticating 
Responses
Cross-Industry
Data Elements


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
10
Growth Strategy
Take advantage of our unique ecosystem
Expand data inputs
Evolve targeting and messaging
Leverage mobile
Grow partner channel
Long Term Vision –
Identity Bureau


IDA Market: Leading Enterprises across a wide
range of industries
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
11
Wireless Providers
4 of the Top 5 Carriers
Credit Card Issuers
7 of the Top 10 Issuers
Retail Card Issuers
Over 75% Market Share
Alternative Lenders
Auto Lenders
Alternative Payments


Superior Performance From Differentiated Data
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
Over 1 trillion data elements
Over 2 billion high-value
consumer events
Unique data others don’t see
Over 3.3 million known identity frauds
Can score 100% of US adult population
ID
Network:
A
real-time,
cross-industry
network
of
consumer behavioral data
12


A broad network of identity behavioral connections and linkages
provides deep insight into identity risk
13
Visibility into unusual identity
behavior such as high velocity
Uncovering Risk
-
Name
-
Phone
-
Date of Birth
-
Email Address
-
Address
-
SSN
-
Fraud Application
-
Application
Legend
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
20
9
41
17
Confirmed fraud connected to
identity elements
3


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Enable the Enterprise, Empower the Consumer
ID Score: 721


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Growth Strategy: 3.4 Billion Alertable Transactions
Expand the Core
580 Million
Penetrate Adjacent Markets
360 Million
Establish eCommerce Market
2.5 Billion
Market Opportunity


Product Evolution
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com
16


LifeLock Consumer -3 Layers of Protection
17
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
Proactive alerts
that empower
consumers
24x7 Certified
resolution
specialists to
handle your case
Monitor over a
trillion data points
every minute of
every day


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
Live free in
an always
connected
world
18
email
SMS /
TEXT
Integrated
Voice
Response


Priorities
19
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
REACH
CONVERSION
Members
VIRALITY
MONETIZATION
Continuum Process
1
2
3
4
$
$
$


Myth #1: “My credit card protects me”
20
Narrow Visibility
Card
Fraud
Not
Identity
Protection
Credit Card


Myth #2: “I can do this by myself”
21
DIY
Limited DIY Steps
Not Realistic
Not Real Time
Not Effective


Myth #3: “Credit monitoring is good enough”
22
Credit Monitoring
Not Comprehensive
Speed Matters
Reactive Not Proactive


The LifeLock Difference…
23
Unique
Data
Superior
Technology
Trusted
Brand
Growth, Retention, Customer Satisfaction


Multi-Channel GTM Strategy
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Direct To Consumer
Marketing
Partner Distribution
Channels


25
Television: A More Diverse Mix


Shifting Media Spend Towards Digital
26
2012
2013
2014 (est)
Online
Offline
$


Educate, Educate, Educate
27


A commissioned survey conducted in January 2014 by MSI International on behalf of LifeLock.
Base: Total Respondents (aware)
Q10b.
Imagine you were signing up for Security Identity Protection service. Which number best describes how likely you would be to consider the following companies? (10-point scale: 10=extremely likely
to consider; 1=not at all likely to consider)
Brand Leadership
28


Top Decile Net Promoter Score
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com
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Member Retention –
87.5%


Partner Overview
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Co-Marketing
Embedded
Affiliates
Employee Benefits
Breach
Direct Response


2014 Partner Channel Growth
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
31
Strategic partner investments in 2014.


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Profile:
Mid-Size Community Bank
Bank had $2.5 billion
in assets
Overview:
A commercial bank displaced
a credit monitoring offer
with LifeLock.
Financial Services Case Study
Credit
Monitoring
# of Members
LifeLock
1055
3738
LTV Revenue per Member
Credit
Monitoring
LifeLock
$415
$810


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com
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Team
Tenure
Experience
Don Beck
Ten Months
Involver, Postini, Adobe
Seth Greenberg
Eleven Months
Intuit, eHobbies
Mike Hargis
Seven Months
CareerBuilder, GE
Villi Iltchev
Ten Months
Salesforce, HP, Merrill Lynch
Larry McIntosh
Eight Years
Pepsi, McAfee
Jill Nash
Eleven Months
Levi Strauss,
Yahoo!, Gap Inc.
Charles Schwab
Steve Seoane
Three Years
ID Analytics, LexisNexis, Capital One
Connie Suoo
Four Years
Gateway, Experian


34
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
* 2014 Revenue and Adjusted EBITDA figures are based on the mid-point of the guidance provided in our Earnings Results call on April 30, 2014 for the full year ending December 31, 2014
Revenue and Adjusted EBITDA


35
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
Member Metrics


Revenue per Member
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
36
Rev/Mbr
YOY Growth
Rev/Member
YOY Growth
0%
2%
4%
6%
8%
10%
12%
7.50
8.50
9.50
10.50
11.50
2010
2011
2012
2013
Q1 2014


Product Mix
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2010
2011
2012
2013
2013 GNM
LifeLock Ultimate
LifeLock Command Center


38
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
Annual Retention Rate


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
39
Growing Lifetime Value
Member Base
New Members
2010
2011
2012
2013
COA
Fulfillment
Net LTV
2010
2011
2012
2013
COA
Fulfillment
Net LTV


Free Cash Flow
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
40
* 2014 Free Cash Flow is based on the mid-point of the guidance provided in our Earnings Results call on April 30, 2014 for the full year ending December 31, 2014
$(30.0)
$(10.0)
$10.0
$30.0
$50.0
$70.0
$90.0
2009
2010
2011
2012
2013
2014*
Free Cash Flow


Strong Balance Sheet
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Dec 31, 2013
$Millions
Mar 31, 2014
$Millions
Cash and Marketable Securities
172.6
191.2
Goodwill & Intangible Assets
205.3
203.1
Deferred Tax Assets
49.1
52.7
Total Other Assets
36.3
40.0
Deferred Revenue
119.1
136.3
Debt
-
-
Total Other Liabilities
42.0
44.0
Stockholder’s Equity
302.2
306.7


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
42
Long Term Goals
2010
2011
2012
2013
LT
Goals
Adj GM%
68%
68%
71%
73%
75% -
77%
Adj S&M
48%
47%
44%
44%
36% -
39%
Adj T&D
13%
9%
10%
10%
9% -
10%
Adj G&A
13%
8%
7%
9%
7% -
8%
Adj EBITDA
(3.2)%
6.4%
11.2%
11.4%
20% -
25%
FCF
(10)%
12%
15%
18%
18 –
23%
1
1
  These goals are forward-looking, are subject to significant business, economic, regulatory, competitive, and other uncertainties and contingencies,
many of which are beyond the control of the Company and its management, and are based upon assumptions with respect to future decisions, which
are subject to change. Actual results will vary and those variations may be material. For discussion of some of the important factors that could cause
these variations, please consult the “Risk Factors” section in our filings with the Securities and Exchange Commission from time to time, including
our Form 10-K for the year ended December 31, 2013 . Nothing in this presentation should be regarded as a representation by any person that these
goals will be achieved and the Company undertakes no duty to update its goals.


SaaS + Internet + Security (128 companies)
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
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Revenue >$100mm
115 companies


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
44
SaaS + Internet + Security
Revenue >$100mm
Revenue Growth >20%
Gross Margin >70%
EBITDA Margin >10%
FCF Margin >10%
10 companies


Key Investment Highlights
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
45
Large
and
growing
addressable
market
Leader
in
consumer
identity
theft
and
enterprise
fraud
protection
Industry
leading
service
offering
Strong
barriers
to
entry:
data,
analytics,
technology
platform,
and
brand
Experienced
management
team
with
track
record
of
execution
Predictable
subscription
model
Compelling
combination
of
growth,
profitability,
and
cash
flow


©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
46
Appendix


GAAP to Non-GAAP Reconciliations
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
47


GAAP to Non-GAAP Reconciliations
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
48
Reconciliation
of
Cost
of
Services
to
Adjusted
Cost
of
Services
2010
2011
2012
2013
Cost
of
services
43.1
51.4
79.9
100.2
Share-based
compensation
(0.2)
(0.3)
(0.6)
(0.9)
Adjusted
Cost
of
Services
42.9
51.1
79.3
99.3
Reconciliation
of
Gross
Profit
to
Adjusted
Gross
Profit
2010
2011
2012
2013
Gross
Profit
110.8
131.3
19
6.5
269.4
Share-based
compensation
0.2
0.3
0.6
0.9
Adjusted
Gross
Profit
111.0
131.6
19
7.2
270.4


GAAP to Non-GAAP Reconciliations
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
49
Reconciliation
of
Technology
and
Development
Expenses
to
Adjusted
Technology
and
Development
Expenses
2010
201
1
2012
2013
Technology
and
development
expenses
21.3
17.7
29.5
40
.9
Share-based
compensation
(0.8)
(0.8)
(1.7)
(3.8
)
Acquisition
related
expenses
-
-
-
-
Adjusted
technology
and
development
expenses
20.5
16.9
27.8
37
.1
Reconciliation
of
Sales
and
Marketing
Expenses
to
Adjusted
Sales
and
Marketing
Expenses
20
10
201
1
2012
2013
Sales
and
marketing
expenses
78.8
9
1.2
12
3.0
162
.9
Share-based
compensation
(0.7)
(0.7)
(1
.1)
(1.9)
Adjusted
sales
and
marketing
expenses
78.1
9
0.5
12
1.9
161
.0


GAAP to Non-GAAP Reconciliations
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
50
Reconciliation
of
General
and
Adm
inistrative
Expenses
to
Adjusted
General
and
Administrative
Expenses
2010
2011
2012
2013
General
and
administrative
expenses
23.3
17.5
24.6
44.1
Share-based
compensation
(1.5)
(1.5)
(3.3)
(8.1)
Acquisition
related
expenses
-
(0.6)
(0.7)
(1.0)
Adjusted
general
and
administrative
expenses
21.8
15.4
20.6
34.9


Components of Profit and Loss
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
51
Cost of Service
2013
$M
% of Rev
Consumer revenue
340.1
92.0%
Enterprise revenue
29.5
8.0%
Total revenue
369.7
100.0%
Adj COS
99.3
26.9%
Adj GM
270.4
73.1%
Adj S&M
161.0
43.5%
Adj T&D
37.1
10.0%
Adj G&A
34.9
9.4%
Adj EBITDA
42.2
11.4%
Credit
Card Fees
Enterprise
Depn/Other
Member
Services
Fulfillment
Partners
(incl
Insurance)


Components of Profit and Loss
©2014 LifeLock Inc.   1-800-LifeLock   LifeLock.com  
52
Sales and Marketing
2013
$M
% of Rev
Consumer revenue
340.1
92.0%
Enterprise revenue
29.5
8.0%
Total revenue
369.7
100.0%
Adj COS
99.3
26.9%
Adj GM
270.4
73.1%
Adj S&M
161.0
43.5%
Adj T&D
37.1
10.0%
Adj G&A
34.9
9.4%
Adj EBITDA
42.2
11.4%
Production
Media
Enterprise
Personnel
Depn/
Other
Commissions