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8-K - FORM 8-K - E TRADE FINANCIAL CORPd262458d8k.htm
©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
E*TRADE Financial Corporation
KBW Securities Brokerage & Market Structure Conference
Matthew Audette
Chief Financial Officer
November 30, 2011
©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Exhibit 99.1


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Notice to Investors
Safe Harbor Statement
This presentation contains certain projections or other forward-looking
statements regarding future events or the future performance of the
Company. Various factors, including risks and uncertainties referred to in the
10Ks, 10Qs and other reports E*TRADE Financial Corporation periodically
files with the SEC, could cause our actual results to differ materially from
those indicated by our projections or other forward-looking statements. This
presentation also contains disclosure of non-GAAP financial measures. A
reconciliation of these financial measures to the most directly comparable
GAAP financial measures can be found on the investor relations site at
https://investor.etrade.com.
Forward-Looking Statements
The statements contained in this presentation that are forward looking are
based on current expectations that are subject to a number of uncertainties
and risks, and actual results may differ materially. Further information about
these risks and uncertainties can be found in the Company’s annual, quarterly
and current reports on Form 10-K, Form 10-Q and Form 8-K previously filed
by E*TRADE Financial Corporation with the SEC (including information under
the caption “Risk Factors”). Any forward-looking statement included in this
release speaks only as of the date of this communication; the Company
disclaims any obligation to update any information.
2


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Summary of recent strategic review process
3
Focus on maximizing shareholder value
Focus on maximizing shareholder value
Comprehensive process conducted from Aug through Nov 2011
Comprehensive process conducted from Aug through Nov 2011
A period which experienced a significant negative shift in
macroeconomic dynamics and market sentiment
Broad range of alternatives contemplated
Broad range of alternatives contemplated
From
execution
of
current
strategy
deleverage
/de-risk
Bank
sell Bank
to sale of Company
Unanimous conclusion of entire Board to continue execution of
Unanimous conclusion of entire Board to continue execution of
current strategy
current strategy
Consistent with the recommendation of financial advisors
All measures support substantially higher valuation of ETFC
through execution of current plan, than current market would likely
provide in an acquisition scenario
No sales process initiated
No sales process initiated
Conclusion
supported
by
evaluation
of
likely
candidates,
ability
to
pay,
synergies, financing and market considerations


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Summary of recent strategic review process
Provides time to work through credit & interest rate
environment, to realize normalized earnings and
valuation
Opportunity to realize value from strategic
initiatives
Regulatory
restrictions
on
efficient
use
of
capital
Ongoing credit exposure in legacy portfolio
Outcome of exhaustive review
Advantages and    Disadvantages of contemplated alternatives
4
Considered in connection with a variety of
Bank deleveraging / de-risking strategies
Crystallizes downside
credit scenario, today
Regulatory and market
concerns regarding
deposit transfer pricing
Current environment
impacting strategic
interest and valuation
Crystallizes downside
credit scenario, today
Limited value for
strategic initiatives
Current environment
impacting strategic
interest and valuation
Potential for “pure play”
broker valuation / capital
structure
Eliminate exposure to
downside credit
scenarios
Realize synergy value
Eliminate exposure to
downside credit
scenarios


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strategic focus
Improve market position in retail brokerage
Improve market position in retail brokerage
Accelerate growth of our customer franchise
Continue to enhance the customer experience, improve satisfaction and retention
Accelerate growth of institutional businesses
Accelerate growth of institutional businesses
Corporate services group
Market making operations
Enhance position in long term investor segment
Enhance position in long term investor segment
Expand brand reach for awareness and preference
Grow customer share of wallet
Strengthen overall financial and franchise position
Strengthen overall financial and franchise position
Strengthen balance sheet and income statement
Mitigate credit losses on legacy loan portfolio & enhance risk profile
Focus on increasing shareholder value through efficient distribution of capital
5
Strategic partnerships
Optimize value of bank franchise
Optimize value of bank franchise
Maximize value of customer deposits
Develop strategy to more fully serve the financial needs of our 2.8M brokerage customers


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strengthen overall financial position
Ongoing improvement in net income
6
(1)


Strengthen overall financial position
7
Defined path to improved earnings through current strategy
Should reduce to $0 as capital is efficiently deployed
Should reduce to $0 as legacy portfolio runs off
Spread should improve to 300bps
with normalized rate environment
Servicing costs should reduce to $0 as legacy portfolio runs off
FDIC should reduce by 50% as risk profile improves
Net interest income
$1,236
$1,297
Commissions
$450
$450
Other
$394
$394
Net revenues
$2,080
$2,141
Provision
($512)
$0
Expenses
($1,235)
($1,113)
Operating income
$333
$1,028
Interest & other
($174)
$0
Pre-tax income
$159
$1,028
©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
($ M)
Last 12 months
Long-term impact
to current strategy


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strengthen overall financial position
Improve capital structure
as of 9/30/11
Bank
Parent
Well-
capitalized
threshold
Bank excess
to well-
capitalized
Total capital to 
risk-weighted assets
(2)
17.2%
12.5%
10.0%
$1.5B
Tier 1 capital to 
risk-weighted assets
(2)
16.0%
11.2%
6.0%
$2.1B
Tier 1 leverage
(2)
8.1%
5.7%
5.0%
$1.3B
Tier 1 common
(3)
--
9.3%
7.0%
--
Bank excess capital / Parent debt
Bank capital generation (last 4 quarters)
8
On average, each $1B of loan portfolio run-off
generates:
$100M of risk-based capital
$60M of Tier 1 capital 
Since 2008, Bank has grown excess risk-based
capital by $0.8B, and excess Tier 1 capital by $0.7B
Company is focused on increasing franchise value
and risk profile through efficient distribution of capital
as soon as feasible


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strengthen overall financial position
Deferred tax asset
9


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strengthen overall financial position
Mitigate credit losses on legacy loan portfolio
($ B)
Loan balance
9/30/07
(4)
Paydowns
(5)
Charge-offs
Loan balance
9/30/11
(4)
(4)
Average age
1-4 Family loans
$17
($9)
($1)
$7
5.2 yrs
Home equity
$12
($3)
($3)
$6
5.5 yrs
Consumer
$3
($2)
($0)
$1
7.6 yrs
TOTAL
$32
($14)
($4)
$14
10


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Strengthen overall financial position
Mitigate credit losses on legacy loan portfolio
Loan modifications (TDRs)
Other loss mitigation
Increasing the use of
servicers that specialize in
troubled assets:
$2.3B, or ~20% of portfolio with
higher quality servicers, with an
additional $1B of loans in the
pipeline
Accelerating the liquidation of
properties in foreclosure through
short sales
$311M of net recoveries from
originators to date (including
$43M in 4Q 2011)
Payment reduction:                                
targeting 50% reduction in
borrower payments
Incremental reserving:
Allowance increases to life of
loan from 12 mo loss assumption
for loans that are modified
Improvement to performance
as program evolves:
avg re-delinquency at  12mo:
1-4 Family: 28%
Home equity: 42%
11


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Favorable mix shift in assets from legacy loans into high quality
margin loans and securities (i.e., government-backed agencies)
Optimize value of bank franchise
Average agency securities
and cash & other
Average loans and
margin receivables
12


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Interest rates are at historic lows
Expect meaningful spread
compression if the current rate
environment persists
Spread could go to 2.50% if
current rate environment persists;
3.00% is more indicative of long-
term spread.
Challenging rate environment & impact on spread
Optimize value of bank franchise
Maximize value of customer deposits
Average interest earning assets & net interest spread
13


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Improve market position in retail brokerage
Accelerate growth of our customer base
14


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Improve market position in retail brokerage
Accelerate growth of our customer base
15


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Improve market position in retail brokerage
A unique, customizable investor experience (Q1 12)
33,000 users in Beta
Adds dynamic content and streamlines
browser experience
Exclusive program for active traders
Customer-centric marketing campaign
Powerful mobile platform for account
and market access anytime, anywhere
Weekly options, portfolio margin
Futures integrated E*TRADE Pro in 2012
Increasing partner network
Rolling out developer kit
Evolving products & platform
Connecting customers for education, investing
ideas
16


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Increasing sales impact
Refocusing advertising to evolve brand
with focus on long term investors
Testing multiple offers; focused on greater
assets and account quality
Improve market position in retail brokerage
Expanding
sales force
Significantly increase sales network from 2010 through 2012
Recently implemented performance management plan that clearly
measures, targets, and rewards performance
Segmentation and targeting of long-term investors for outreach
Expanding
annuitized revenue
Greater focus on mutual funds and managed investment portfolios
Launched unified managed accounts
Continuous improvements in packaging of diversified investment products
17


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Market making business
Leveraging world class technologies and superior
execution capabilities
Leading market share in  ADRs; growing market share
in National Market Securities
Growing base of external customers, comprising 32+
external clients
(20%+ y/y growth), and accounting for
50% of market making revenue
Stock plan administration for public
companies
Corporate services group
Build on market leadership with 1,400+ corporate clients,
representing +20% of S&P 500
Foster strategically important channel for new brokerage
accounts, accounting for 25-30% of gross new accounts
Increase institutional sales force
Healthy pipeline of committed new clients
Accelerate growth of institutional business
E*TRADE
#2 Player
#3 Player
6+ other providers
10%
18


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Segmentation of customers to drive greater share of wallet
Investable assets per
household
(11)
E*TRADE share of
customer wallet
Active Trader
$1,100,000
36%
Investor
$542,000
10%
Total households
(12)
$557,000
12%
Enhance position in long term investor segment
Through segmentation have determined customers best served by proactive engagement
Significant improvement in asset penetration within a year of assigning a financial consultant
Goal is to significantly grow sales network by end of 2012 from 2010 levels
Enhance brand reputation as a trusted financial provider
Expand investing and retirement product set, education, resources and advisory capabilities
19


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Challenges
20


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
21


©
2011 E*TRADE Financial Corporation. All rights reserved.
This presentation contains confidential information and may not be disclosed without
E*TRADE Financial Corporation’s written permission.
Appendix
22