Attached files
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EXCEL - IDEA: XBRL DOCUMENT - Crexendo, Inc. | Financial_Report.xls |
EX-32.1 - CERTIFICATION - Crexendo, Inc. | exe_ex321.htm |
EX-31.2 - CERTIFICATION - Crexendo, Inc. | exe_ex312.htm |
EX-32.2 - CERTIFICATION - Crexendo, Inc. | exe_ex322.htm |
EX-31.1 - CERTIFICATION - Crexendo, Inc. | exe_ex311.htm |
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
———————
FORM 10-Q
———————
(Mark One)
þ QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
For the quarterly period ended June 30, 2011
OR
¨ TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934.
For the transition period from ________ to ________.
Commission file number 001-32277
Crexendo, Inc.
(Exact name of registrant as specified in its charter)
Delaware
|
87-0591719
|
|
(State or other jurisdiction of
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(I.R.S. Employer Identification No.)
|
|
incorporation or organization)
|
||
1615 South 52nd Street, Tempe, AZ
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85281
|
|
(Address of Principal Executive Offices)
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(Zip Code)
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(623) 242-5959
(Registrant’s telephone number, including area code)
iMergent, Inc.
(Former name, former address and former fiscal year, if changed since last report)
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes þ No ¨
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes þ No ¨
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (check one).
Large accelerated filer
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¨
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Accelerated filer
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¨
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||
Non-accelerated filer
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¨
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Smaller reporting company
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þ
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Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No þ.
The number of shares outstanding of the registrant’s common stock as of August 8, 2011 was 10,663,787.
INDEX
PART I – FINANCIAL INFORMATION
Item 1. | Financial Statements | 3 | |||
Item 2. | Management's Discussion and Analysis of Financial Condition and Results of Operations | 17 | |||
Item 3. | Quantitative and Qualitative Disclosures about Market Risk | 35 | |||
Item 4. | Controls and Procedures | 35 | |||
PART II – OTHER INFORMATION
|
|||||
Item 1. | Legal Proceedings | 36 | |||
Item 1A. | Risk Factors | 36 | |||
Item 2. | Unregistered Sales of Equity Securities and Use of Proceeds | 36 | |||
Item 3. | Defaults Upon Senior Securities | 36 | |||
Item 4. | Removed and Reserved | 36 | |||
Item 5. | Other Information | 36 | |||
Item 6. | Exhibits | 36 | |||
Signatures | 37 |
2
PART I - FINANCIAL INFORMATION
ITEM 1.
|
FINANCIAL STATEMENTS.
|
CREXENDO, INC. AND SUBSIDIARIES
|
Condensed Consolidated Balance Sheets
|
(In thousands, except par value and share data)
|
(unaudited)
|
June 30,
2011
|
December 31,
2010
|
|||||||
Assets
|
||||||||
Current Assets:
|
||||||||
Cash and cash equivalents
|
$ | 10,578 | $ | 14,207 | ||||
Restricted cash
|
1,088 | 1,088 | ||||||
Trade receivables, net of allowance for doubtful accounts of $9,662
|
||||||||
as of June 30, 2011 and $10,464 as of December 31, 2010
|
12,866 | 12,122 | ||||||
Inventories
|
495 | 1,067 | ||||||
Income tax receivable
|
669 | 1,239 | ||||||
Deferred income tax assets, net
|
- | 949 | ||||||
Prepaid expenses and other
|
965 | 1,376 | ||||||
Total Current Assets
|
26,661 | 32,048 | ||||||
Certificate of deposit
|
500 | 500 | ||||||
Long-term trade receivables, net of allowance for doubtful accounts of $8,478
|
||||||||
as of June 30, 2011 and $7,957 as of December 31, 2010
|
11,921 | 9,442 | ||||||
Property and equipment, net
|
3,390 | 3,139 | ||||||
Deferred income tax assets, net
|
428 | 5,024 | ||||||
Intangible assets
|
115 | 987 | ||||||
Goodwill
|
265 | 265 | ||||||
Other long-term assets
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303 | 239 | ||||||
Total Assets
|
$ | 43,583 | $ | 51,644 | ||||
Liabilities and Stockholders' Equity
|
||||||||
Current Liabilities:
|
||||||||
Accounts payable
|
$ | 2,204 | $ | 3,328 | ||||
Accrued expenses and other
|
3,444 | 3,361 | ||||||
Dividend payable
|
213 | 214 | ||||||
Deferred income tax liability
|
428 | - | ||||||
Deferred revenue, current portion
|
16,080 | 13,757 | ||||||
Total Current Liabilities
|
22,369 | 20,660 | ||||||
Deferred revenue, net of current portion
|
11,973 | 9,523 | ||||||
Other long-term liabilities
|
410 | 1,341 | ||||||
Total Liabilities
|
34,752 | 31,524 | ||||||
Commitments and contingencies (Note 10)
|
||||||||
Stockholders' Equity:
|
||||||||
Preferred stock, par value $0.001 per share - authorized 5,000,000 shares; none issued
|
- | - | ||||||
Common stock, par value $0.001 per share - authorized 100,000,000 shares; 10,663,787
|
||||||||
shares outstanding as of June 30, 2011 and 10,664,878 shares outstanding
|
||||||||
as of December 31, 2010
|
11 | 11 | ||||||
Additional paid-in capital
|
49,388 | 49,481 | ||||||
Accumulated deficit
|
(40,568 | ) | (29,372 | ) | ||||
Total Stockholders' Equity
|
8,831 | 20,120 | ||||||
Total Liabilities and Stockholders' Equity
|
$ | 43,583 | $ | 51,644 | ||||
See accompanying notes.
|
3
CREXENDO, INC. AND SUBSIDIARIES
|
|||||||
Condensed Consolidated Statements of Operations
|
|||||||
(In thousands, except per share and share data)
|
|||||||
(unaudited)
|
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Revenue
|
$ | 17,496 | $ | 17,448 | $ | 32,064 | $ | 34,542 | ||||||||
Operating expenses:
|
||||||||||||||||
Cost of revenue
|
7,675 | 5,228 | 13,980 | 10,325 | ||||||||||||
Selling and marketing
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10,076 | 8,913 | 18,839 | 17,787 | ||||||||||||
General and administrative
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3,333 | 3,634 | 6,092 | 7,100 | ||||||||||||
Research and development
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871 | 715 | 1,743 | 1,253 | ||||||||||||
Total operating expenses
|
21,955 | 18,490 | 40,654 | 36,465 | ||||||||||||
Loss from operations
|
(4,459 | ) | (1,042 | ) | (8,590 | ) | (1,923 | ) | ||||||||
Other income (expense):
|
||||||||||||||||
Interest income
|
1,316 | 1,246 | 2,469 | 2,434 | ||||||||||||
Interest expense
|
(1 | ) | (1 | ) | (2 | ) | (2 | ) | ||||||||
Other expense, net
|
(39 | ) | (76 | ) | (33 | ) | (134 | ) | ||||||||
Total other income, net
|
1,276 | 1,169 | 2,434 | 2,298 | ||||||||||||
Income (loss) before income tax provision
|
(3,183 | ) | 127 | (6,156 | ) | 375 | ||||||||||
Income tax provision
|
(6,162 | ) | (76 | ) | (5,040 | ) | (201 | ) | ||||||||
Net income (loss)
|
$ | (9,345 | ) | $ | 51 | $ | (11,196 | ) | $ | 174 | ||||||
Net income (loss) per common share:
|
||||||||||||||||
Basic
|
$ | (0.88 | ) | $ | 0.00 | $ | (1.05 | ) | $ | 0.02 | ||||||
Diluted
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$ | (0.88 | ) | $ | 0.00 | $ | (1.05 | ) | $ | 0.02 | ||||||
Dividends per common share:
|
$ | 0.02 | $ | 0.02 | $ | 0.04 | $ | 0.04 | ||||||||
Weighted average common shares outstanding:
|
||||||||||||||||
Basic
|
10,642,384 | 11,402,806 | 10,640,489 | 11,413,246 | ||||||||||||
Diluted
|
10,642,384 | 11,419,919 | 10,640,489 | 11,439,788 | ||||||||||||
See accompanying notes.
|
4
CREXENDO, INC. AND SUBSIDIARIES
|
Condensed Consolidated Statement of Stockholders' Equity
|
Six Months Ended June 30, 2011
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(In thousands, except share data)
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(unaudited)
|
Additional
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Total
|
|||||||||||||||||||
Common Stock
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Paid-in
|
Accumulated
|
Stockholders'
|
|||||||||||||||||
Shares
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Amount
|
Capital
|
Deficit
|
Equity
|
||||||||||||||||
Balance, January 1, 2011
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10,664,878 | $ | 11 | $ | 49,481 | $ | (29,372 | ) | $ | 20,120 | ||||||||||
Expense for stock options granted to employees
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362 | 362 | ||||||||||||||||||
Stock issued under stock award plans
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18,702 | 60 | 60 | |||||||||||||||||
Dividends declared
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(426 | ) | (426 | ) | ||||||||||||||||
Repurchase of common stock
|
(19,793 | ) | (89 | ) | (89 | ) | ||||||||||||||
Net loss
|
(11,196 | ) | (11,196 | ) | ||||||||||||||||
Balance, June 30, 2011
|
10,663,787 | $ | 11 | $ | 49,388 | $ | (40,568 | ) | $ | 8,831 | ||||||||||
See accompanying notes.
|
5
CREXENDO, INC. AND SUBSIDIARIES
|
||||
Condensed Consolidated Statements of Cash Flows
|
||||
(In thousands)
|
||||
(unaudited)
|
Six Months Ended
June 30,
|
||||||||
2011
|
2010
|
|||||||
CASH FLOWS FROM OPERATING ACTIVITIES
|
||||||||
Net income (loss)
|
$ | (11,196 | ) | $ | 174 | |||
Adjustments to reconcile net income (loss) to net
|
||||||||
cash used for operating activities:
|
||||||||
Depreciation and amortization
|
704 | 678 | ||||||
Impairment of inventory and intangible assets
|
1,075 | - | ||||||
Expense for stock options issued to employees
|
362 | 533 | ||||||
Tax benefit upon issuance of common stock
|
- | (3 | ) | |||||
Deferred income tax provision
|
5,973 | 377 | ||||||
Changes in assets and liabilities net of effects from acquisition:
|
||||||||
Trade receivables
|
(3,223 | ) | 1,257 | |||||
Inventories
|
345 | (228 | ) | |||||
Income tax receivable
|
570 | (511 | ) | |||||
Prepaid expenses and other
|
411 | 799 | ||||||
Other long-term assets
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(8 | ) | 13 | |||||
Accounts payable, accrued expenses and other
|
(1,624 | ) | (1,290 | ) | ||||
Income taxes payable
|
- | (21 | ) | |||||
Deferred revenue
|
4,773 | (1,793 | ) | |||||
Other long-term liabilities
|
(931 | ) | (10 | ) | ||||
Net cash used for operating activities
|
(2,769 | ) | (25 | ) | ||||
CASH FLOWS FROM INVESTING ACTIVITIES
|
||||||||
Acquisition of property and equipment
|
(348 | ) | (2,053 | ) | ||||
Acquisition of company
|
- | (250 | ) | |||||
Investment in subsidiary
|
(56 | ) | - | |||||
Net cash used for investing activities
|
(404 | ) | (2,303 | ) | ||||
CASH FLOWS FROM FINANCING ACTIVITIES
|
||||||||
Proceeds from exercise of stock options and related income tax benefit
|
60 | 13 | ||||||
Repurchase of common stock
|
(89 | ) | (323 | ) | ||||
Dividend payments
|
(427 | ) | (458 | ) | ||||
Net cash used for financing activities
|
(456 | ) | (768 | ) | ||||
NET DECREASE IN CASH AND CASH EQUIVALENTS
|
(3,629 | ) | (3,096 | ) | ||||
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD
|
14,207 | 21,549 | ||||||
CASH AND CASH EQUIVALENTS, END OF PERIOD
|
$ | 10,578 | $ | 18,453 | ||||
Supplemental disclosure of cash flow information:
|
||||||||
Cash paid (received) during the period:
|
||||||||
Interest
|
1 | 2 | ||||||
Income taxes
|
(569 | ) | 356 | |||||
See accompanying notes.
|
6
CREXENDO, INC. AND SUBSIDIARIES
Condensed Consolidated Statements of Cash Flows (CONTINUED)
(In thousands)
Six Months Ended
June 30,
|
||||||||
2011
|
2010
|
|||||||
Supplemental disclosure of non-cash investing and financing information:
|
||||||||
Dividends declared
|
$ | 213 | $ | 229 | ||||
Purchase of property and equipment included in accounts payable
|
395 | 110 | ||||||
Acquisition of company with stock
|
- | 117 | ||||||
Contingent consideration related to acquisition
|
- | 269 | ||||||
See accompanying notes.
7
CREXENDO, INC. AND SUBSIDIARIES
Notes to the Condensed Consolidated Financial Statements (unaudited)
(1)
|
Description of Business, Basis of Presentation and Summary of Significant Accounting Policies
|
Description of Business - Crexendo, Inc. is incorporated in the state of Delaware. As used hereafter in the notes to the condensed consolidated financial statements, we refer to Crexendo, Inc. and its wholly-owned subsidiaries, as “we,” “us,” or “our Company”. We are a hosted services company that provides ecommerce software, website development, web hosting, search engine optimization, link building and hosted telecom services that integrate ecommerce with email, fax, and phone for businesses and entrepreneurs. Our services are designed to make enterprise-class hosting services available to small and medium-sized businesses at affordable monthly rates.
Our condensed consolidated financial statements have been prepared in accordance with U.S. generally accepted accounting principles (“US GAAP”) and pursuant to the rules and regulations of the Securities and Exchange Commission (“SEC”). These condensed consolidated financial statements reflect the results of operations, financial position, changes in stockholders’ equity, and cash flows of our Company.
Basis of Presentation – These unaudited condensed consolidated financial statements include the financial statements of Crexendo, Inc. and its wholly-owned subsidiaries. We have eliminated all intercompany balances and transactions in consolidation. We have included all adjustments, consisting only of normal recurring items, which we consider necessary for a fair presentation of our financial results for interim periods presented. These unaudited condensed consolidated financial statements and accompanying notes should be read together with the audited consolidated financial statements included in our Annual Report on Form 10-K for the year ended December 31, 2010. Results of the three and six months ended June 30, 2011 do not necessarily indicate the results we expect for the period ending December 31, 2011 or any other period. In view of our revenue recognition policies and the rapidly evolving nature of our business and the markets we serve, we believe period-to-period comparisons of our operating results, including operating expenses as a percentage of revenue and cash flows, are not necessarily meaningful and should not be relied upon as an indication of future performance.
Company Name Change - In May 2011, our shareholders approved an amendment to our articles of incorporation to change our name from "iMergent, Inc." to "Crexendo, Inc." The name change was effective May 18, 2011. Our ticker symbol "IIG" on the New York Stock Exchange changed to “EXE.”
Seasonality - Our StoresOnline revenue has historically been subject to seasonal fluctuations as responses to our marketing for Preview Training Sessions and Internet Training Workshops are historically lower during the period from June through Labor Day, and during the holiday season from Thanksgiving Day through the middle of January. As a result of the restructuring announced on July 5, 2011 (see Notes 5, 6, and 13) that resulted in the suspension of our seminar sales model, which included Preview Training Sessions and Internet Training Workshops, we believe that seasonality will have less of an impact going forward.
Significant Accounting Policies – We described our significant accounting policies in Note 1 to our consolidated financial statements set forth in Item 8 of our Annual Report on Form 10-K for the period ended December 31, 2010. Other than the policy changes discussed below, there have been no significant changes to our accounting policies since December 31, 2010.
Recently Adopted Accounting Guidance – On January 1, 2011, we prospectively adopted new guidance on revenue recognition in which arrangements that include tangible products that have software components that are essential to the functionality of the tangible product will no longer be within the scope of the software revenue recognition guidance, and such software-enabled products will now be subject to other relevant revenue recognition guidance. This new accounting guidance applies to arrangements entered into or materially modified beginning on January 1, 2011. Additionally, the Financial Accounting Standards Board (“FASB”) issued authoritative guidance on revenue arrangements with multiple deliverables that are outside the scope of the software revenue recognition guidance. Under the new guidance, when vendor specific objective evidence or third party evidence for deliverables in an arrangement cannot be determined, a best estimate of the selling price is required to separate deliverables and allocate arrangement consideration using the relative selling price method. The new guidance includes new disclosure requirements on how the application of the relative selling price method affects the timing and amount of revenue recognition. The adoption of this new guidance, on a prospective basis, had a material impact on our financial statements (Note 7). For all other revenue arrangements we continue to follow accounting guidance as set forth in prior periods.
8
On January 1, 2011, we adopted new guidance which modifies prior guidance for goodwill and other intangible assets. This authoritative guidance modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if there are qualitative factors indicating that it is more likely than not that a goodwill impairment exists. The qualitative factors are consistent with the existing guidance which requires goodwill of a reporting unit to be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. The adoption of this authoritative guidance did not have a material impact on our financial position or results of operations.
Other Comprehensive Income (Loss) – Our unaudited condensed consolidated financial statements for the three and six months ended June 30, 2011 and 2010 did not reflect any components of other comprehensive income (loss) other than net income (loss).
Significant Customers – No customer accounted for 10% or more of our total net revenue or total accounts receivable for the three and six months ended June 30, 2011 or 2010.
(2)
|
Dividends
|
During the three and six months ended June 30, 2011 and 2010, our Board of Directors declared the following cash dividends:
Per Share
|
|
|||||||||
Declaration Date
|
Dividend
|
Record Date |
Total Amount
|
Payment Date | ||||||
(Fiscal year 2011)
|
||||||||||
June 30, 2011
|
$ | 0.02 |
July 11, 2011
|
$ | 213,000 |
July 18, 2011
|
||||
March 22, 2011
|
$ | 0.02 |
March 31, 2011
|
$ | 213,000 |
April 7, 2011
|
||||
(Fiscal year 2010)
|
||||||||||
June 22,2010
|
$ | 0.02 |
June 29, 2010
|
$ | 229,000 |
July 7, 2010
|
||||
March 29, 2010
|
$ | 0.02 |
April 5, 2010
|
$ | 229,000 |
April 12, 2010
|
(3) Net Income (Loss) Per Common Share
Basic net income (loss) per common share is computed by dividing the net income (loss) for the period by the weighted-average number of common shares outstanding during the period. Diluted net income (loss) per common share is computed giving effect to all dilutive common stock equivalents, consisting of common stock options. Diluted net loss per common share for the three and six months ended June 30, 2011 was the same as basic net loss per common share because the common share equivalents were anti-dilutive for those periods. The following table sets forth the computation of basic and diluted net income (loss) per common share for the periods indicated:
9
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Net income (loss) (in thousands)
|
$ | (9,345 | ) | $ | 51 | $ | (11,196 | ) | $ | 174 | ||||||
Weighted-average share reconciliation:
|
||||||||||||||||
Weighted-average shares outstanding
|
10,656,384 | 11,430,921 | 10,654,489 | 11,443,687 | ||||||||||||
Weighted-average restricted shares held in escrow
|
(14,000 | ) | (28,115 | ) | (14,000 | ) | (30,441 | ) | ||||||||
Weighted-average basic shares outstanding
|
10,642,384 | 11,402,806 | 10,640,489 | 11,413,246 | ||||||||||||
Dilutive employee stock options
|
- | 17,113 | - | 26,542 | ||||||||||||
Diluted shares outstanding
|
10,642,384 | 11,419,919 | 10,640,489 | 11,439,788 | ||||||||||||
Net income (loss) per common share:
|
||||||||||||||||
Basic
|
$ | (0.88 | ) | $ | 0.00 | $ | (1.05 | ) | $ | 0.02 | ||||||
Diluted
|
$ | (0.88 | ) | $ | 0.00 | $ | (1.05 | ) | $ | 0.02 |
Weighted-average anti-dilutive common share equivalents not included in the calculation of diluted net income per common share totaled 800,304 and 559,887 for the three months ended June 30, 2011 and 2010, respectively, and 680,954 and 555,026 for the six months ended June 30, 2011 and 2010, respectively.
(4) Trade Receivables
Currently we operate with one class of financing receivable. Below is an analysis of the days outstanding of our trade receivables as shown on our balance sheet for the dates indicated (in thousands):
June 30,
|
December 31,
|
|||||||
2011
|
2010
|
|||||||
Current
|
$ | 32,933 | $ | 30,029 | ||||
1 - 30 days
|
4,651 | 3,416 | ||||||
31 - 60 days
|
3,374 | 2,291 | ||||||
61 - 90 days
|
1,969 | 1,533 | ||||||
91 days and over
|
- | 2,716 | ||||||
Gross trade receivables
|
42,927 | 39,985 | ||||||
Less allowance for doubtful accounts
|
(18,140 | ) | (18,421 | ) | ||||
Trade receivables, net
|
$ | 24,787 | $ | 21,564 | ||||
Current trade receivables, net
|
$ | 12,866 | $ | 12,122 | ||||
Long-term trade receivables, net
|
11,921 | 9,442 | ||||||
Trade receivables, net
|
$ | 24,787 | $ | 21,564 |
10
(5) Inventory Write-down
In accordance with applicable accounting guidance we regularly evaluate whether inventory is stated at the lower of cost or market. As a result of suspending the sale of product and services through the seminar sales channel for our StoresOnline division (see Note 13), we concluded that the market value for certain inventory items associated with the sale of products and services through the seminar sales channel were less than their cost. As such, $227,000 of inventory was written-off and charged to cost of sales for the three and six months ended June 30, 2011.
(6) Intangible Asset Impairment and Write-off of Prepaid Costs
In accordance with applicable accounting guidance we perform impairment tests when events occur or circumstances change that indicate that the carrying amount of long-lived assets may not be recoverable. As a result of suspending the sale of products and services through the seminar sales channel for our StoresOnline division, we concluded that sufficient indicators of impairment existed to require the performance of an interim assessment of StoresOnline’s advertising lists as of June 30, 2011. We determined that the implied value of the name lists was zero as we no longer had plans of utilizing the name lists in the StoresOnline division and no future cash flow would result from the name lists. The assessment resulted in the recognition of impairment charges of $660,000 included in sales and marketing in the statement of operations related to the name lists during the quarter ended June 30, 2011.
Additionally, prior to the decision to suspend seminar sales in our StoresOnline division, we had purchased direct-response advertising to be used in future periods during the three and six months ended June 30, 2011. In accordance with applicable accounting guidance, costs associated with direct-response advertising were historically deferred and amortized over the estimated benefit period. As a result of suspending the sale of products and services through the seminar sales channel for our StoresOnline division, $188,000 was charged to sales and marketing in the statement of operations for the three and six months ended June 30, 2011. As of June 30, 2011 we had no direct-response advertising related to future workshops as prepaid expenses. As of December 31, 2010, we recorded $609,000 of direct-response advertising related to future workshops as prepaid expenses. Prior to the decision to suspend seminar sales in our StoresOnline division, amounts recorded as prepaid advertising costs were amortized over the estimated benefit period, typically three months.
(7) Revenue
In October 2009, the FASB amended the accounting standard for multiple-element revenue arrangements outside the scope of the software revenue recognition guidance. The new guidance changes the requirements for establishing separate units of accounting in a multiple-element arrangement and requires the allocation of arrangement consideration to each deliverable using the relative selling price. This new guidance also eliminated the residual method of accounting for delivered items. The guidance for arrangements within the scope of software revenue recognition guidance still allows for the residual method.
The impact of our adoption of this new accounting guidance on a prospective basis was to defer revenue to future periods and the impact on our condensed consolidated financial statements was as follows (in thousands):
Statement of Operations
|
Three Months Ended
June 30,
2011
|
Six Months
Ended
June 30,
2011
|
||||||
Decrease in revenue
|
$ | 654,000 | $ | 1,226,000 | ||||
Increase in net loss
|
$ | 654,000 | $ | 1,226,000 | ||||
Balance Sheet
|
||||||||
Increase in current deferred revenue as of June 30, 2011
|
$ | 1,226,000 |
11
The increase in the deferral of revenue was primarily because the fair value of the bundle is less than the selling amount, resulting in and implied premium on our StoresOnline bundled arrangements. There was no impact relating to the three and six months ended June 30, 2010 as we adopted the new guidance on a prospective basis.
For multiple-element arrangements originating or materially modified on or after January 1, 2011, we evaluated whether each deliverable could be accounted for as a separate unit of accounting. A deliverable constitutes a separate unit of accounting when it has stand-alone value and for an arrangement where a general right of return exists relative to a delivered item, delivery or performance of the undelivered item must be considered probable and substantially in our control. Stand-alone value exists if the product or service is sold separately or could be resold on a stand-alone basis. We allocate the total arrangement consideration to each separable element of an arrangement based upon the relative selling price of each element. We recognize revenue on our Extended Payment Term Agreements (“EPTAs”) as cash is collected. As cash is received, we allocate the cash to our undelivered products and services first. Once enough cash is received to cover the undelivered items, we then allocate the remaining cash to the delivered products and services in the arrangement.
We allocate arrangement consideration at the inception of an arrangement to all deliverables beginning January 1, 2011 based on the relative selling price method in accordance with the selling price hierarchy, which includes: (1) vendor-specific objective evidence, or VSOE, if available; (2) third-party evidence, or TPE, if vendor-specific objective evidence is not available; and (3) best estimate of selling price, or BESP, if neither VSOE nor TPE is available.
·
|
VSOE — We determine VSOE based on our historical pricing and discounting practices for the specific product or support service when sold separately. In determining VSOE, we require that a substantial majority of the selling prices for products or support services fall within a reasonably narrow pricing range. We have historically priced our products within a narrow range and have used VSOE to allocate the selling price of certain deliverables.
|
·
|
TPE — When VSOE cannot be established for deliverables in multiple element arrangements, we apply judgment with respect to whether we can establish selling price based on TPE. TPE is determined based on competitor prices for similar deliverables when sold separately. Generally, our products and services differ slightly from those of our peers such that the comparable pricing of training and other services cannot be obtained.
|
·
|
BESP — When we are unable to establish selling price using VSOE or TPE, we use BESP in our allocation of arrangement consideration. The objective of BESP is to determine the price at which we would transact a sale if the product or service was sold on a stand-alone basis. We determine BESP for deliverables by considering multiple factors including, but not limited to, prices we charge for similar offerings, market conditions, competitive landscape and pricing practices.
|
In addition, we recognize revenue net of estimated returns. Estimates for these items are based on historical experience and are recorded at the time of revenue recognition or when circumstances change resulting in a change in the number of estimated returns. If our estimates are incorrect, our actual results could change materially.
Multiple-element arrangements we entered into or materially modified as of January 1, 2011 and thereafter consist primarily of three deliverables, software access fees, website programming services, and educational trainings related to building and marketing a website. Each of our deliverables is accounted for as a separate unit of accounting. Subscription and hosting fees, which do not provide the customer with the right to take possession of the software supporting our Software-as-a-Service (“SaaS”) model are recognized ratably over the period of service, typically in monthly, quarterly, or yearly increments. Website programming fees are recognized upon completion of the service, or 90 days after purchase whichever is sooner. Educational trainings are recognized upon delivery which typically happens at the time of sale.
12
(8)
|
Income Taxes
|
Our effective tax rate for the three and six months ended June 30, 2011 was 194% and 82%, respectively, which resulted in a provision for income taxes of $6,162,000 and $5,040,000, respectively. The increased tax rate for the three and six months ended June 30, 2011 was a result of placing a full valuation allowance on net deferred tax assets. In assessing the recovery of the deferred tax assets, we considered whether it is more likely than not that some portion or all of our deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. We considered the scheduled reversals of future deferred tax liabilities, projected future taxable income, the suspension of the sale of product and services through the seminar sales channel for our StoresOnline division, the restructuring of the StoresOnline division, and tax planning strategies in making this assessment. As a result, we determined it was more likely than not the deferred tax assets would not be realized as of June 30, 2011; accordingly, we recorded a full valuation allowance. The valuation allowance for deferred tax assets as of June 30, 2011 and December 31, 2010 was $8,147,000 and $837,000, respectively.
Our effective tax rate for the three months ended June 30, 2010 was 60% which resulted in a provision of for income taxes of $76,000. Our effective tax rate for the six months ended June 30, 2010 was 54% which resulted in a provision for income taxes of $201,000. Our tax rate for the three and six months ended June 30, 2010 was unfavorable due to the Company’s permanent differences.
(9)
|
Fair Value Measurements
|
The fair value of our financial assets and liabilities was determined based on three levels of inputs, of which the first two are considered observable and the last unobservable, that may be used to measure fair value which are the following:
|
Level 1 — Unadjusted quoted prices that are available in active markets for the identical assets or liabilities at the measurement date.
|
|
Level 2 — Other observable inputs available at the measurement date, other than quoted prices included in Level 1, either directly or indirectly, including:
|
· Quoted prices for similar assets or liabilities in active markets;
· Quoted prices for identical or similar assets in non-active markets;
· Inputs other than quoted prices that are observable for the asset or liability; and
· Inputs that are derived principally from or corroborated by other observable market data.
|
Level 3 — Unobservable inputs that cannot be corroborated by observable market data and reflect the use of significant management judgment. These values are generally determined using pricing models for which the assumptions utilize management’s estimates of market participant assumptions.
|
13
Liabilities measured at fair value on a recurring basis are summarized below as of June 30, 2011 and December 31, 2010 (in thousands):
Fair value measurement at reporting date
|
||||||||||||||||
Description
|
As of
June 30,
2011
|
Level 1
|
Level 2
|
Level 3
|
||||||||||||
Contingent consideration
|
$ | 17 | - | - | $ | 17 |
Fair value measurement at reporting date
|
||||||||||||||||
Description
|
As of
December 31,
2010
|
Level 1
|
Level 2
|
Level 3
|
||||||||||||
Contingent consideration
|
$ | 46 | - | - | $ | 46 |
The following table provides a reconciliation between the beginning and ending balances of items measured at fair value on a recurring basis that used significant unobservable inputs (Level 3) (in thousands):
Acquisition
|
||||
Contingent
|
||||
Consideration
|
||||
Balances as of December 31, 2010
|
$ | 46 | ||
Purchases, sales and settlements, net
|
(29 | ) | ||
Transfers in and/or (out) of Level 3
|
— | |||
Balances as of June 30, 2011
|
$ | 17 |
During the six months ended June 30, 2011, there were no transfers of financial assets or liabilities in or out of Level 1 or Level 2 of the fair value hierarchy.
We have financial instruments as of June 30, 2011 and December 31, 2010 for which the fair value is summarized below (in thousands):
June 30,
2011
|
December 31,
2010
|
|||||||||||||||
Carrying Value
|
Estimated Fair Value
|
Carrying Value
|
Estimated Fair Value
|
|||||||||||||
Cash and cash equivalents
|
$ | 10,578 | $ | 10,578 | $ | 14,207 | $ | 14,207 | ||||||||
Restricted cash
|
1,088 | 1,088 | 1,088 | 1,088 | ||||||||||||
Trade receivables
|
24,787 | 24,221 | 21,564 | 21,120 | ||||||||||||
Certificate of deposit
|
500 | 500 | 500 | 500 |
The fair value of cash and cash equivalents and restricted cash approximates fair value because of the short maturity of those instruments. The fair values of the trade receivables and certificate of deposits were computed using a discounted cash flow model using estimated market rates.
Our disclosure of the estimated fair value of our financial instruments is made in accordance with generally accepted accounting guidance. The estimated fair value amounts have been determined by us using available market information and appropriate valuation methodologies. However, considerable judgment is required to interpret market data in order to develop the estimates of fair value. Accordingly, the estimates presented herein are not necessarily indicative of the amounts we could realize in a current market exchange. The use of different market assumptions and estimation methodologies may have a material effect on the estimated fair value amounts. The fair value estimates presented herein are based on pertinent information available to management as of June 30, 2011 and December 31, 2010.
Regarding non-recurring fair values, we evaluated the fair value of certain intangible assets and inventory as discussed in Notes 5 and 6, and determined that they had a fair value of zero.
14
(10)
|
Commitments and Contingencies
|
Legal Proceedings
From time to time we receive inquiries from federal, state, city and local government officials in the various jurisdictions in which we operate. These inquiries and investigations generally concern compliance with various city, county, state and/or federal regulations involving sales, representations made, customer service, refund policies, and marketing practices. We respond to these inquiries and have generally been successful in addressing the concerns of these persons and entities, without a formal complaint or charge being made, although there is often no formal closing of the inquiry or investigation. There can be no assurance that the ultimate resolution of these or other inquiries or investigations will not have a material adverse effect on our business or operations, or that a formal complaint will not be initiated. We also receive complaints and inquiries in the ordinary course of business from both customers and governmental and non-governmental bodies on behalf of customers, and in some cases these customer complaints have risen to the level of litigation. There can be no assurance that the ultimate resolution of these matters will not have a material adverse effect on our business or results of operations. There have been no material changes to current legal events as outlined in our Annual Report on Form 10-K for the year ended December 31, 2010.
As of June 30, 2011 we have not recorded any additional liabilities relating to legal proceedings. We recorded liabilities of $50,000 as of December 31, 2010, for estimated losses resulting from various legal proceedings in which we were engaged. Attorneys' fees associated with the various legal proceedings are expensed as incurred. We are also subject to various claims and legal proceedings covering matters that arise in the ordinary course of business. We believe that the resolution of these other cases will not have a material adverse effect on our business, financial position, or results of operations.
(11)
|
Restricted Cash
|
We classified $1,088,000 as restricted cash as of June 30, 2011 and December 31, 2010, to reflect the compensating balance requirement for our purchasing card, ACH, and foreign currency agreements. Restricted cash consists of funds held in an account as collateral for the issuer of our corporate credit card, ACH and foreign currency. All changes in restricted cash presented in the cash flow statements is presented in the operating section as the restricted cash was received directly from customers and was immediately restricted from use in our operations.
(12)
|
Segment Information
|
Our management has chosen to organize our Company around differences in products and services. In the fiscal year ended June 30, 2009, we introduced two new segments into the market: Crexendo Web Services and Crexendo Network Services. Crexendo Web Services generates revenue from managing e-commerce or lead generation offerings, web sites, SEO/management and online promotional needs for small, medium, and large businesses. Crexendo Network Services launched a phase one release during the quarter ended March 31, 2011 and markets to the data and telecommunications industry. StoresOnline will continue to generate revenue by offering businesses a continuum of services and technology providing tools and training to establish a successful website on the Internet for entrepreneurs and small office/home office (SOHO) customers.
Due to the integrated structure of our business, certain costs incurred by one segment may benefit other segments. The costs that are identifiable are allocated to the segments that benefit from those costs so that one segment is not solely burdened by the cost of a mutually beneficial activity. Each allocation is measured differently based on the specific facts and circumstances of the costs being allocated. These cost allocations were not material in any period presented. Certain other corporate-level activity is not allocated to our segments, including costs of: option expense; support services; human resources; legal; finance; information technology; corporate development and procurement activities; research and development that is not specifically identifiable to a business segment; and depreciation.
15
Segment revenue and operating income (loss) was as follows (in thousands)
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Revenue:
|
||||||||||||||||
StoresOnline
|
$ | 16,928 | $ | 17,083 | $ | 31,017 | $ | 33,935 | ||||||||
Crexendo Web Services
|
550 | 365 | 1,029 | 607 | ||||||||||||
Crexendo Network Services
|
18 | - | 18 | - | ||||||||||||
Consolidated revenue
|
$ | 17,496 | $ | 17,448 | $ | 32,064 | $ | 34,542 | ||||||||
Operating Income (Loss):
|
||||||||||||||||
StoresOnline
|
$ | (1,175 | ) | $ | 1,813 | $ | (1,960 | ) | $ | 3,705 | ||||||
Crexendo Web Services
|
(599 | ) | (443 | ) | (1,269 | ) | (828 | ) | ||||||||
Crexendo Network Services
|
(489 | ) | (339 | ) | (975 | ) | (547 | ) | ||||||||
Unallocated corporate items
|
(2,196 | ) | (2,073 | ) | (4,386 | ) | (4,253 | ) | ||||||||
Total operating loss
|
$ | (4,459 | ) | $ | (1,042 | ) | $ | (8,590 | ) | $ | (1,923 | ) | ||||
Other Income, net:
|
||||||||||||||||
StoresOnline
|
$ | 1,276 | $ | 1,169 | $ | 2,434 | $ | 2,298 | ||||||||
Total other income
|
$ | 1,276 | $ | 1,169 | $ | 2,434 | $ | 2,298 | ||||||||
Income (Loss) Before Income Tax Provision:
|
||||||||||||||||
StoresOnline
|
$ | 101 | $ | 2,982 | $ | 474 | $ | 6,003 | ||||||||
Crexendo Web Services
|
(599 | ) | (443 | ) | (1,269 | ) | (828 | ) | ||||||||
Crexendo Network Services
|
(489 | ) | (339 | ) | (975 | ) | (547 | ) | ||||||||
Unallocated corporate items
|
(2,196 | ) | (2,073 | ) | (4,386 | ) | (4,253 | ) | ||||||||
Income (loss) before income tax provision
|
$ | (3,183 | ) | $ | 127 | $ | (6,156 | ) | $ | 375 |
(13)
|
Subsequent Events
|
On July 5, 2011, we announced the suspension of the sale of products and services through the seminar sales channel for our StoresOnline division. Following this announcement, we reduced our full-time workforce by approximately 30% as a result of a restructuring plan. We are also reducing the number of our StoresOnline part-time and temporary workers. The reduction in workforce is consistent with the reduction in the employees supporting the seminar sales channel. It is anticipated that we will have restructuring charges between $300,000 and $600,000, which primarily consist of the cancellation of certain lease agreements in future periods. As discussed in Notes 5 and 6, we incurred asset write-downs and impairment charges totaling $1,075,000 for the three and six months ended June 30, 2011.
16
ITEM 2.
|
MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
|
This section and other sectionss of this Form 10-Q contain forward-looking statements that involve risks and uncertainties. Forward-looking statements can be identified by words such as “anticipates,” “expects,” “believes,” “plans,” “predicts,” and similar terms. Forward-looking statements are not guarantees of future performance and our Company’s actual results will differ, and may differ significantly from the results discussed in the forward-looking statements. Factors that might cause such differences include, but are not limited to, those discussed in Part II, Item 1A, “Risk Factors,” which are incorporated herein by reference. The following discussion should be read in conjunction with our Annual Report on Form 10-K for the year ended December 31, 2010 (the “2010 Form 10-K”) filed with the U.S. Securities and Exchange Commission (“SEC”) and the Condensed Consolidated Financial Statements and notes thereto included in the 2010 Form 10-K and elsewhere in this Form 10-Q. We assume no obligation to revise or update any forward-looking statements for any reason, except as required by law.
OVERVIEW
We provide a variety of cloud-based infrastructure services to entrepreneurs and small and medium-sized businesses. Our services include high-quality voice and messaging services delivered over broadband networks, Do-It-For-Me and Do-It-Yourself content management and website building tools, online marketing, online lead generation, e-commerce technology, and training solutions designed to enable entrepreneurs and small and medium–sized businesses to build and maintain an effective online presence. Our services are designed to help increase the predictability of success for online businesses.
Our primary web service offerings are designed to meet the needs of entrepreneurs and small and medium-sized businesses anywhere along their lifecycles. Our Do-It-Yourself package includes our robust content management and website building solution, fully enabled e-commerce package, online marketing tools, and educational training modules. In addition to our primary service offerings for the Do-It-Yourself customer base, we also offer a variety of premium services to the Do-It-Yourself customer such as initial site design and build, logo design, drop-shipper/supplier integration, and a variety of search engine optimization (“SEO”) and link-building packages.
Our Do-It-For-Me services are designed to be comprehensive and flexible, allowing us to meet the needs of a wide variety of customers ranging from those just establishing their online presence to those wanting to enhance their existing online presence. These services include custom website design and development, SEO, link-building, conversion rate optimization, paid search management, and social media management. Additionally, as the online space continues to evolve our product and service offerings will continue to evolve, in an effort to keep our customers on the cutting edge of the online space.
In addition to web services, we offer a suite of high-quality voice and messaging services over broadband networks. Our small and home office services are portable and allow our customers to make and receive phone calls almost anywhere a broadband Internet connection is available. We transmit these calls using Voice over Internet Protocol (VoIP) technology, which converts voice signals into digital data packets for transmission over the Internet. At a cost effective rate, each of our calling plans provides a number of basic features typically offered by traditional telephone service providers, plus a wide range of enhanced features that we believe offer an attractive value proposition to our customers.
We rely heavily on our network, which is a flexible, scalable Session Initiation Protocol (“SIP”)-based VoIP network that rides on top of the Internet. This platform enables a user to access and utilize services and features via a single “identity” regardless of how the user is connected to the Internet. As a result, with one identity, either a number or user name, customers have access to our voice, messaging features and personal profile information, regardless of location, device, or method of accessing the Internet.
17
RESTRUCTURING AND OTHER CHARGES
In July 2011, we initiated plans to restructure and improve efficiencies in our operations as a result of the continued lack of profitability and other challenges in our seminar sales channel for our StoresOnline division. Restructurings have begun in the third quarter of 2011 in an effort to better position our Company for long-term growth, profitability, greater competitiveness and improved efficiency across our business. Actions taken in connection with our restructuring plan include the suspension of our direct mail marketing campaigns and sales of our products and services through our StoresOnline seminar channel, refinement of our product portfolio focused towards recurring subscription-based products and services, and redeployment of our sales and marketing resources in an effort to increase our direct sales, inside sales, and online sales channels.
Through these initiatives we expect to incur aggregate pre-tax restructuring charges and pre-tax non-recurring transition expenses of approximately $1.375 million to $1.675 million during the twelve months ending December 31, 2011. Of this estimate, $1,075,000 was recorded for inventory write-downs and intangible asset impairment charges for the three and six months ended June 30, 2011. The remaining amount primarily consists of the cancellation of certain lease agreements which is expected to occur in the third quarter of 2011.
SOURCES OF REVENUE
We derive our revenue from sales of a variety of services to entrepreneurs, small and medium-sized businesses, including sales of software licenses, web design, SEO, paid search management, hosting, link building, and commissions from third parties. Leads have historically been generated primarily through direct mail marketing campaigns, online advertising campaigns, and through strategic partnerships.
LICENSE REVENUE
We have historically derived a substantial portion of our revenue from cash collected on the sale of our content management and web building software licenses at workshop events held throughout the year, as well as principal collected on the sale of software licenses sold through extended payment term arrangements (“EPTAs”). As a result of the restructuring plan we initiated in July 2011, we will no longer generate revenue from cash collected on the sale of our content management and web building software licenses at workshop events. We believe we will, however, continue to generate revenue from principal collected on our EPTA contracts for the next two to three years at a decreasing rate over that time period.
PROFESSIONAL SERVICES REVENUE
We generate professional services revenue primarily from website design and development, SEO services, link building, paid search management services, and conversion rate optimization services. These services are typically billed on a fixed-price basis or on a monthly recurring basis with an initial term of six to twelve months.
SUBSCRIPTION AND HOSTING REVENUE
We derive revenue from monthly web hosting fees from our software license customers who utilize our hosting services, software access fees for our SaaS offering, and subscription fees for our voice and messaging services. Revenue is recognized ratably on a daily basis over the life of the contract for all subscription and hosting services. The typical contract is a recurring monthly contract, although terms range up to 12 months.
PRODUCT REVENUE
We generate product revenue from the sale of DVD training courses covering a host of online marketing topics, including affiliate marketing, Amazon® and eBay® training, competitive reconnaissance, conversion rate optimization, keyword research, link building, localization and regionalization, paid search campaigns, permission marketing, SEO, social media marketing, and Google® Analytics. These products are typically billed on a fixed price basis. These products, which have historically been sold through our direct sales seminar channel, will now be sold through our expanded inside sales channel.
18
COMMISSION REVENUE
We generate commissions from contracted unaffiliated companies who telemarket complementary products and services to our customer base. These commissions are typically paid as a percentage of revenue generated by these unaffiliated companies on products and services sold to our customer base. As the lead source for the commission revenue has been our direct mail seminars, which we discontinued in July 2011, we do not anticipate we will generate significant commission revenue in the future.
Economic Factors
The tight credit markets in place over the past two years have adversely affected our StoresOnline business as consumers and businesses continued to be limited in their ability to obtain alternate sources of financing. The tight credit markets contributed to our decision to suspend the sale of our products and services through the seminar sales channel. The high unemployment rate has had a negative impact on our StoresOnline customer base and has continued to result in high default rates on our accounts receivable. While we have seen our collection rates stabilize and improve slightly over the past three quarters, our default rate remains high. As we recognize revenue when the cash is collected on our accounts receivable portfolio, an improvement in our collection rates will result in additional future revenue, while a deterioration in our collection rate will decrease future revenue.
Opportunities
Technological and product innovation is the foundation of our long-term growth strategy, and we intend to increase our commitment to invest in product development, engineering excellence, and delivering high-quality products and services to customers. Recognizing that one of our primary business objectives is to help entrepreneurs and small and medium businesses increase the effectiveness and visibility of their online presence, we organized Crexendo Web Services. Crexendo Web Services offers a wide range of services, including content management, SaaS, SEO services, search engine management services, website and logo design services and conversion rate optimization services.
We believe our long-term focus on investing in products and developing new and alternative sales channels is enabling us to build a foundation for growth by delivering innovative products, creating opportunities for potential channel partners, and improving customer satisfaction. Our focus continues to be to execute in key areas through ongoing innovation on our integrated content management software solution, responding effectively to customer and partner needs, and focusing internally on product excellence, business efficacy, and accountability across our Company.
RESULTS OF OPERATIONS
Results of Consolidated Operations
The following discussion of financial condition and results of operations should be read in conjunction with our consolidated financial statements and notes thereto and other financial information included elsewhere in this Form 10-Q.
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Consolidated Operations
|
(in thousands, except per share amounts)
|
|||||||||||||||
Revenue
|
$ | 17,496 | $ | 17,448 | $ | 32,064 | $ | 34,542 | ||||||||
Income (loss) before income taxes
|
(3,183 | ) | 127 | (6,156 | ) | 375 | ||||||||||
Income tax provision
|
(6,162 | ) | (76 | ) | (5,040 | ) | (201 | ) | ||||||||
Net income (loss)
|
(9,345 | ) | 51 | (11,196 | ) | 174 | ||||||||||
Diluted net income (loss) per share
|
$ | (0.88 | ) | $ | - | $ | (1.05 | ) | $ | 0.02 |
19
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Revenue
Total net revenue was $17,496,000 in the three months ended June 30, 2011 compared with $17,448,000 in the corresponding period of 2010. Although revenue was generally consistent between the two periods, it is important to note the following changes, which in the aggregate, resulted in consistent revenue. Principal collected on our account receivable decreased 5% and commissions payable to us by third parties decreased 41%, primarily as a result of a decrease in third-party sales rates, which we believe is partially a result of the lower cash percentage we have experienced at our StoresOnline seminar sales events. These decreases were offset by a 22% increase in cash collected at our StoresOnline workshops primarily as a result of an increase in the number of attendees and percentage of attendees who purchased products and services at our workshop events compared to the prior year. Crexendo Web Services generated revenue of $550,000 during the three months ended June 30, 2011, compared with $365,000 in the corresponding period in 2010.
Income (Loss) Before Income Taxes
Loss before income taxes was $3.2 million in the three months ended June 30, 2011, compared with income of $127,000 in the corresponding period of 2010. Total operating expenses increased 19% to $21,955,000 for the three months ended June 30, 2011, compared to $18,490,000 in the corresponding period of 2010, primarily as a result of increased costs of revenue, increased selling and marketing costs, and recorded asset write-downs and impairment charges totaling $1,075,000 for the three months ended June 30, 2011 (see Notes 5, 6, and 13 in the condensed consolidated financial statements).
Income Tax Provision
Our effective tax rate for the three months ended June 30, 2011 and 2010 was 194% and 60%, respectively, which resulted in a provision for income taxes of $6,162,000 and $76,000, respectively. The high tax rate for the three months ended June 30, 2011 was primarily the result of placing a full valuation allowance on net deferred tax assets. In assessing the recovery of the deferred tax assets, we considered whether it is more likely than not that some portion or all of our deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. We considered the scheduled reversals of future deferred tax assets, projected future taxable income, the suspension of the sale of product and services through the seminar sales channel for our StoresOnline division, the restructuring of the StoresOnline division, and tax planning strategies in making this assessment. As a result, we determined it was more likely than not that the deferred tax assets would not be realized as of June 30, 2011; accordingly, we recorded a full valuation allowance.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Revenue
Total net revenue decreased 7% to $32,064,000 in the six months ended June 30, 2011 compared with $34,542,000 in the corresponding period of 2010, primarily due to a 9% decrease in principal collected on our accounts receivable balance, a 37% decrease in commissions payable to us by third parties as a result of a decrease in third-party sales rates, which we believe is partially a result of the lower cash percentage we have experienced at our StoresOnline seminar sales events. These decreases were offset by a 5% increase in cash collected at our StoresOnline workshops. Crexendo Web Services generated revenue of $1,029,000 during the six months ended June 30, 2011, compared with $607,000 in the corresponding period in 2010.
20
Income (Loss) Before Income Taxes
Loss before income taxes was $6.2 million in the six months ended June 30, 2011 compared with income of $375,000 in the corresponding period of 2010. Revenue for the six months ended June 30, 2011 decreased $2.5 million, as compared to corresponding period of 2010. Total operating expenses increased 11% to $40,654,000 for the six months ended June 30, 2011, compared to $36,465,000 in the corresponding period of 2010, primarily as a result of increased costs of revenue, increased selling and marketing costs, and recorded asset write-downs and impairment charges totaling $1,075,000 for the six months ended June 30, 2011 (see Notes 5, 6, and 13 in the condensed consolidated financial statements).
Income Tax Provision
Our effective tax rate for the six months ended June 30, 2011 and 2010 was 82% and 54%, respectively, which resulted in a provision for income taxes of $5,040,000 and $201,000, respectively. The high tax rate for the six months ended June 30, 2011 was primarily the result of placing a full valuation allowance on net deferred tax assets. In assessing the recovery of the deferred tax assets, we considered whether it is more likely than not that some portion or all of our deferred tax assets will not be realized. The ultimate realization of deferred tax assets is dependent upon the generation of future taxable income in the periods in which those temporary differences become deductible. We considered the scheduled reversals of future deferred tax assets, projected future taxable income, the suspension of the sale of product and services through the seminar sales channel for our StoresOnline division, the restructuring of the StoresOnline division, and tax planning strategies in making this assessment. As a result, we determined it was more likely than not that the deferred tax assets would not be realized as of June 30, 2011; accordingly, we recorded a full valuation allowance.
Segment Operating Results
The information below is organized in accordance with our three reportable segments. Segment operating income (loss) is equal to segment net revenue less segment cost of revenue, sales and marketing, general and administrative, and research and development expenses. Segment expenses do not include certain costs, such as corporate general and administrative expenses and share-based compensation expenses, which are not allocated to specific segments.
Operating Results of our StoresOnline Division (in thousands)
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
StoresOnline
|
||||||||||||||||
Revenue
|
$ | 16,928 | $ | 17,083 | $ | 31,017 | $ | 33,935 | ||||||||
Operating expenses:
|
||||||||||||||||
Cost of revenue
|
7,046 | 4,977 | 12,804 | 9,913 | ||||||||||||
Selling and marketing
|
9,468 | 8,555 | 17,515 | 17,114 | ||||||||||||
General and administrative
|
1,589 | 1,738 | 2,658 | 3,203 | ||||||||||||
Operating income (loss)
|
$ | (1,175 | ) | $ | 1,813 | $ | (1,960 | ) | $ | 3,705 | ||||||
Other income
|
1,276 | 1,169 | 2,434 | 2,298 | ||||||||||||
Income before taxes
|
$ | 101 | $ | 2,982 | $ | 474 | $ | 6,003 |
21
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Revenue
Revenue from our StoresOnline division for the three months ended June 30, 2011 decreased 1% to $16,928,000, from $17,083,000 for the three months ended June 30, 2010.
Revenue from our StoresOnline division is generated primarily through cash collected on the sale of StoresOnline products and services sold at events held throughout the year, as well as principal amounts collected on the sale of StoresOnline products and services sold through EPTAs. Fees for our StoresOnline products and services sold under EPTAs are recognized as revenue as cash payments are received from the customer and not at the time of sale.
Revenue related to cash collected under EPTA agreements decreased to $4,383,000 for the three months ended June 30, 2011, compared to $4,615,000 for the three months ended June 30, 2010. Our typical EPTA agreement has a term of two to three years. As such, while we no longer plan to offer EPTAs to our customers as a result of the suspension of our direct mail seminar sales, we will continue to recognize revenue from these EPTA contracts as cash is collected. EPTAs are originally recognized in our balance sheet, net of an allowance for doubtful accounts, through our deferred revenue balance. The remaining deferred revenue balance is expected to be recognized as revenue at a decreasing quarterly rate over the next two to three years. The following table summarizes the activity within deferred revenue for the three months ended June 30, 2011 and 2010 (in thousands):
StoresOnline deferred revenue as of April 1, 2010
|
$ | 21,258 | ||
Cash collected on Principal of EPTA Contracts
|
(4,615 | ) | ||
Deferred revenue added during period (net of writeoffs)
|
3,838 | |||
StoresOnline deferred revenue as of June 30, 2010
|
$ | 20,481 | ||
StoresOnline deferred revenue as of April 1, 2011
|
$ | 25,617 | ||
Cash collected on Principal of EPTA Contracts
|
(4,383 | ) | ||
Deferred revenue added during period (net of writeoffs)
|
6,733 | |||
StoresOnline deferred revenue as of June 30, 2011
|
$ | 27,967 |
Cash sales of StoresOnline Software licenses (“SOS licenses”) and other products at our events as well as hosting revenue increased to $10,567,000 in the three months ended June 30, 2011, compared to $9,132,000 in the three months ended June 30, 2010. As a result of our restructuring plan, the revenue associated with cash sales of SOS licenses and other products at our events will not continue in the future. Hosting revenue, which was approximately $1,009,000 of the $10,567,000 in revenue for the quarter, is expected to continue in the future. The increase was primarily attributable to:
(1) The number of total buying units in attendance at our workshops increased to 12,434 in the three months ended June 30, 2011 compared to 11,468 in the three months ended June 30, 2010. This resulted in 258 more buyers and an increase in revenue of $519,000 during the three months ended June 30, 2011, compared to the three months ended June 30, 2010.
(2) Revenue increased at our events because approximately 30% of buying units made a purchase at workshops held during the three months ended June 30, 2011, compared to 26% for the three months ended June 30, 2010, which resulted in 385 additional workshop buyers and $775,000 in additional workshop revenue.
(3) Revenue increased $383,000 as result of increases in our average purchase price at our workshops by 5%, primarily due to having more customers select our higher-priced and higher-value product and services.
22
(4) Further increasing revenue was the change in the three day right deferral which increased revenue $185,000 as a result of fewer events being held in the last three days of the quarter ended June 30, 2011 compared to the prior quarter.
(5) Offsetting the increases in revenue, the percentage of customers paying cash at our workshops decreased to 39% for the three months ended June 30, 2011 from 41% for the three months ended June 30, 2010. As we recognize revenue only when cash is received, and not at the time of sale, the lower percentage of cash at the workshop decreased revenue for the three months ended June 30, 2011 by approximately $273,000, compared to the corresponding period of 2010.
(6) Further decreasing revenue was the fact that our revenue from preview events decreased to $1,493,000 during the three months ended June 30, 2011, compared to $1,719,000 for the three months ended June 30, 2010 primarily as a result of a decreased percentage of customers buying at our preview events.
(7) On January 1, 2011 we adopted new accounting guidance on revenue recognition (see Note 7 to our condensed consolidated financial statements). The impact of adopting this new accounting standard was to defer revenue to future periods and the impact on our consolidated financial statements was a decrease in revenue for the three months ended June 30, 2011 of $932,000. The increase in the deferral of revenue was due primarily to the relative selling price allocation of the implied premium on our StoresOnline bundled arrangements.
Commissions from third parties decreased 41% to $1,978,000 for the three months ended June 30, 2011, from $3,336,000 for the three months ended June 30, 2010 due primarily to a decrease in our unaffiliated partners’ sales rate.
Cost of Revenue
Cost of revenue consists primarily of the cost to conduct Internet Training Workshops, credit card fees, and the cost of products sold. Cost of revenue for the three months ended June 30, 2011 increased 42% to $7,046,000, from $4,977,000 for the three months ended June 30, 2010. The increase in cost of revenue was primarily due to the write-down of inventory of $227,000 (see Note 5 in the condensed consolidated financial statements) and additional customer incentives given to attendees at our workshops that began in September 2010 and was designed to increase the attendance at our workshops.
Selling and Marketing
Selling and marketing expenses consist of payroll and related expenses for sales and marketing activities, advertising, and promotional expenses. Selling and marketing expenses for the three months ended June 30, 2011 increased 11% to $9,468,000, from $8,555,000 for the three months ended June 30, 2010. The increase was primarily related to the write-off of prepaid advertising costs of $188,000 and an impairment charge of $660,000 relating to purchased name lists used in our direct mail efforts (see Note 6 in the condensed consolidated financial statements). As a result of suspending the sale of products and services through the seminar sales channel for our StoresOnline division, we concluded that sufficient indicators of impairment existed to require the performance of an interim assessment of StoresOnline’s advertising lists as of June 30, 2011 which resulted in the impairment charge.
Trends in selling and marketing expenses will not always be consistent with the trends in revenue due to the fact that selling and marketing expenses are typically recognized when incurred, at the time of sale, but the related revenue is often deferred in accordance with the application of generally accepted accounting principles.
23
General and Administrative
General and administrative expenses consist of payroll and related expenses for executive, accounting and administrative personnel, legal, accounting and other professionals, finance company service fees, and other general corporate expenses. General and administrative expenses for the three months ended June 30, 2011 decreased to $1,589,000 from $1,738,000 for the three months ended June 30, 2010. The decrease was primarily due to the fact that expenses related to legal fees decreased $125,000 for the three months ended June 30, 2011 compared to the three months ended June 30, 2010, primarily as a result of a decrease in legal issues brought against us.
Other Income
Other income primarily relates to EPTA contracts, which generally carry an 18% simple interest rate. For the three months ended June 30, 2011 and 2010, other income was $1,276,000 and $1,169,000, respectively.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Revenue
Revenue from our StoresOnline division for the six months ended June 30, 2011 decreased 9% to $31,017,000, from $33,935,000 for the six months ended June 30, 2010.
Revenue from our StoresOnline division is generated primarily through cash collected on the sale of StoresOnline products and services sold at events held throughout the year, as well as principal amounts collected on the sale of StoresOnline products and services sold through EPTAs.
Fees for our StoresOnline products and services sold under EPTAs are recognized as revenue as cash payments are received from customers and not at the time of sale. Revenue related to cash collected under EPTA agreements decreased to $8,588,000 for the six months ended June 30, 2011, compared to $9,424,000 for the six months ended June 30, 2010. Our typical EPTA agreement has a term of two to three years. As such, while we no longer plan to offer EPTAs to our customers as a result of the suspension of our direct mail seminar sales, we will continue to recognize revenue from these EPTA contracts as cash is collected. EPTAs are originally recognized in our balance sheet, net of an allowance for doubtful accounts, through our deferred revenue balance. The remaining deferred revenue balance is expected to be recognized as revenue at a decreasing quarterly rate over the next two to three years. The following table summarizes the activity within deferred revenue for the six months ended June 30, 2011 and 2010 (in thousands):
StoresOnline deferred revenue as of January 1, 2010
|
$ | 22,245 | ||
Cash collected on Principal of EPTA Contracts
|
(9,424 | ) | ||
Deferred revenue added during period (net of writeoffs)
|
7,660 | |||
StoresOnline deferred revenue as of June 30, 2010
|
$ | 20,481 | ||
StoresOnline deferred revenue as of January 1, 2011
|
$ | 23,229 | ||
Cash collected on Principal of EPTA Contracts
|
(8,588 | ) | ||
Deferred revenue added during period (net of writeoffs)
|
13,326 | |||
StoresOnline deferred revenue as of June 30, 2011
|
$ | 27,967 |
24
Cash sales of SOS licenses and other products at our events, as well as hosting revenue, increased to $18,543,000 in the six months ended June 30, 2011, compared to $18,369,000 in the six months ended June 30, 2010. As a result of our restructuring plan, revenue associated with cash sales of SOS licenses and other products at our events will not continue in the future. Hosting revenue, which was approximately $2,331,000 of the $18,543,000 in revenue for the six months ended June 30, 2011, is expected to continue in the future. The increase was primarily attributable to:
(1) The number of total buying units in attendance at our workshops increased to 24,631 in the six months ended June 30, 2011 compared to 23,329 in the six months ended June 30, 2010. This resulted in 348 more buyers and an increase in revenue of $614,000 during the six months ended June 30, 2011, compared to the six months ended June 30, 2010.
(2) Revenue increased at our events as a result of approximately 30% of buying units making a purchase at the workshops during the six months ended June 30, 2011, compared to 27% for the six months ended June 30, 2010, which resulted in 677 additional workshop buyers and $1,182,000 in additional workshop revenue.
(3) Revenue increased $623,000 as result of increasing our average purchase price at our workshops by 5%, primarily due to having more customers select our higher-priced and higher value product and services.
(4) Revenue related to our preview events increased to $3,216,000 during the six months ended June 30, 2011, compared to $2,860,000 for the six months ended June 30, 2010 primarily as a result of an increased attendance fee.
(5) Offsetting the increases in revenue, the percentage of customers paying cash at our workshops decreased to 34% for the six months ended June 30, 2011 from 40% for the six months ended June 30, 2010. As we recognize revenue only when cash is received, and not at the time of sale, the lower percentage of cash at the workshop decreased revenue for the six months ended June 30, 2011 by approximately $1,766,000, compared to the corresponding period of 2010.
(6) On January 1, 2011 we adopted new accounting guidance on revenue recognition (see Note 7 to our condensed consolidated financial statements). The impact of adopting this new accounting standard was to defer revenue to future periods and the impact on our consolidated financial statements was a decrease in revenue for the six months ended June 30, 2011 of $1,226,000. The increase in the deferral of revenue is due primarily to the relative selling price allocation of the implied premium on our StoresOnline bundled arrangements.
Commissions from third parties decreased 37% to $3,886,000 for the six months ended June 30, 2011, from $6,142,000 for the six months ended June 30, 2010 due primarily to a decrease in our unaffiliated partners’ sales rate.
Cost of Revenue
Cost of revenue consists primarily of the cost to conduct Internet Training Workshops, credit card fees, and the cost of products sold. Cost of revenue for the six months ended June 30, 2011 increased 29% to $12,804,000, from $9,913,000 for the six months ended June 30, 2010. The increase in cost of revenue was primarily due to the write-down of inventory of $227,000 (see Note 5 in the condensed consolidated financial statements) and additional customer incentives given to attendees at our workshops that began in September 2010 and is designed to increase the attendance at our workshops.
Selling and Marketing
Selling and marketing expenses consist of payroll and related expenses for sales and marketing activities, advertising, and promotional expenses. Selling and marketing expenses for the six months ended June 30, 2011 increased 2% to $17,515,000, from $17,114,000 for the six months ended June 30, 2010. The increase was primarily related to the write-off of prepaid advertising costs of $188,000 and an impairment charge of $660,000 relating to purchased name lists used in our direct mail efforts (see Note 6 in the condensed consolidated financial statements). As a result of suspending the sale of product and services through the seminar sales channel for our StoresOnline division, we concluded that sufficient indicators of impairment existed to require the performance of an interim assessment of StoresOnline’s advertising lists as of June 30, 2011 which resulted in the impairment charge.
25
Trends in selling and marketing expenses will not always be consistent with trends in revenue due to the fact that selling and marketing expenses are typically recognized when incurred, at the time of sale, but the related revenue is often deferred in accordance with the application of generally accepted accounting principles.
General and Administrative
General and administrative expenses consist of payroll and related expenses for executive, accounting and administrative personnel, legal, accounting and other professionals, finance company service fees, and other general corporate expenses. General and administrative expenses for the six months ended June 30, 2011 decreased to $2,658,000 from $3,203,000 for the six months ended June 30, 2010. The decrease was primarily due to the fact that our building rental expense decreased during the six months ended June 30, 2011 compared to the prior year period. The decrease for rent expense was due to the reversal of an accrual for lease impairment on one of our properties as a result of reaching a favorable resolution which will allow us to vacate the property and reduce our liability.
Other Income
Other income primarily relates to EPTA contracts, which generally carry an 18% simple interest rate. For the six months ended June 30, 2011 and 2010, other income was $2,434,000 and $2,298,000, respectively.
Operating Results of Crexendo Web Services (in thousands)
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Crexendo Web Services
|
||||||||||||||||
Revenue
|
$ | 550 | $ | 365 | $ | 1,029 | $ | 607 | ||||||||
Operating Expenses:
|
||||||||||||||||
Cost of revenue
|
439 | 203 | 847 | 315 | ||||||||||||
Selling and marketing
|
608 | 334 | 1,289 | 625 | ||||||||||||
General and administrative
|
102 | 271 | 162 | 495 | ||||||||||||
Loss from operations
|
$ | (599 | ) | $ | (443 | ) | $ | (1,269 | ) | $ | (828 | ) |
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Revenue
Crexendo Web Services revenue for the three months ended June 30, 2011 was $550,000, compared to $365,000 for the three months ended June 30, 2010. Revenue from Crexendo Web Services is generated primarily through on-page and off-page SEO services, search engine management services, conversion rate optimization services, and website design and development services. A substantial portion of Crexendo Web Services’ revenue is generated through six to twelve-month service contracts. As such, we believe growth in Crexendo Web Services will initially be seen through increases in our backlog.
26
Below is a table which displays the Crexendo Web Services revenue backlog as of April 1, 2010 and 2011, and June 30, 2011 and 2010, which is expected to be recognized as revenue within the next twelve months (in thousands):
Crexendo Web Services backlog as of April 1, 2010
|
$ | 323 | ||
Crexendo Web Services backlog as of June 30, 2010
|
$ | 557 | ||
Crexendo Web Services backlog as of April 1, 2011
|
$ | 972 | ||
Crexendo Web Services backlog as of June 30, 2011
|
$ | 1,196 |
Cost of Revenue
Cost of revenue consists primarily of salaries related to fulfillment of our web services. Cost of revenue for the three months ended June 30, 2011 was $439,000 compared to $203,000 for the three months ended June 30, 2010. The increase in cost of revenue for the three months ended June 30, 2011 was related to an increase in headcount as we continued to increase our fulfillment capacity as revenue increases.
Selling and Marketing
Selling and marketing expenses consist primarily of salaries and benefits, as well as advertising expenses. Selling and marketing expense was $608,000 and $334,000 for the three months ended June 30, 2011 and 2010, respectively. The large increase was primarily attributable to an increase in direct sales reps and increased marketing expenses. Since June 30, 2010 we have hired seven additional direct sales reps in major US cities. In total, we now have 13 direct sales reps in major US cities.
General and Administrative
General and administrative expenses consist of payroll and related expenses for administrative personnel. General and administrative expenses were $102,000 and $271,000 for the three months ended June 30, 2011 and 2010, respectively. General and administrative expenses for the three months ended June 30, 2010 were higher than the three months ended June 30, 2011, primarily due to one-time startup costs that were incurred during the 2010 period.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Revenue
Crexendo Web Services revenue for the six months ended June 30, 2011 was $1,029,000, compared to $607,000 for the six months ended June 30, 2010. Revenue from Crexendo Web Services is generated primarily through on-page and off-page SEO services, search engine management services, conversion rate optimization services, and website design and development services. A substantial portion of Crexendo Web Services’ revenue is generated through six to twelve-month service contracts. As such, we believe growth in Crexendo Web Services will initially be seen through increases in our backlog.
27
Below is a table which displays the Crexendo Web Services revenue backlog as of January 1, 2010 and 2011, and June 30, 2011 and 2010, which is expected to be recognized as revenue within the next twelve months (in thousands):
Crexendo Web Services backlog as of January 1, 2010
|
$ | 42 | ||
Crexendo Web Services backlog as of June 30, 2010
|
$ | 557 | ||
Crexendo Web Services backlog as of January 1, 2011
|
$ | 964 | ||
Crexendo Web Services backlog as of June 30, 2011
|
$ | 1,196 |
Cost of Revenue
Cost of revenue consists primarily of salaries related to fulfillment of our web services. Cost of revenue for the six months ended June 30, 2011 was $847,000 compared to $315,000 for the six months ended June 30, 2010. The increase in cost of revenue for the six months ended June 30, 2011 was related to an increase in headcount as we continued to increase our fulfillment capacity as revenue increases.
Selling and Marketing
Selling and marketing expenses consist primarily of salaries and benefits, as well as advertising expenses. Selling and marketing expense was $1,289,000 and $625,000 for the six months ended June 30, 2011 and 2010, respectively. The large increase was primarily attributable to an increase in salespeople and increased marketing expenses. Since June 30, 2010 we have hired seven additional direct sales reps in major US cities. In total, we now have 13 direct sales reps in major US cities.
General and Administrative
General and administrative expenses consist of payroll and related expenses for administrative personnel. General and administrative expenses were $162,000 and $495,000 for the six months ended June 30, 2011 and 2010, respectively. General and administrative expenses for the six months ended June 30, 2010 were higher than the six months ended June 30, 2011, primarily due to one-time startup costs that were incurred during the 2010 period.
Operating Results of our Crexendo Network Services Division (in thousands)
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Crexendo Network Services
|
||||||||||||||||
Revenue
|
$ | 18 | $ | - | $ | 18 | $ | - | ||||||||
Operating expenses:
|
||||||||||||||||
Cost of revenue
|
158 | - | 265 | - | ||||||||||||
Selling and marketing
|
- | - | 22 | - | ||||||||||||
General and administrative
|
58 | 181 | 122 | 292 | ||||||||||||
Research and development
|
291 | 158 | 584 | 255 | ||||||||||||
Loss from operations
|
$ | (489 | ) | $ | (339 | ) | $ | (975 | ) | $ | (547 | ) |
28
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Revenue
We began our phase one launch of Crexendo Network Services by selling products at our StoresOnline events during the three months ended March 31, 2011. As part of our phase one offering, we provided a free trial period to our customers, with the first billings occurring in the three month period ended June 30, 2011, which were $18,000.
Cost of Revenue
Cost of revenue consists primarily of product cost and customer support for our telecom services. Cost of revenue for the three months ended June 30, 2011 was $158,000. We began our phase one launch during the three months ended March 31, 2011.
General and Administrative
General and administrative expenses consist primarily of payroll and related expenses for rent, professional fees, and administrative personnel. General and administrative expenses were $58,000 and $181,000 for the three months ended June 30, 2011 and 2010, respectively. General and administrative expenses for the three months ended June 30, 2010 were higher than the three months ended June 30, 2011, as one-time startup and legal costs were incurred during the 2010 period.
Research and Development
Research and development expenses primarily consist of payroll and related expenses, related to the development of new telecom products. Research and development expenses were $291,000 and $158,000 for the three months ended June 30, 2011 and 2010, respectively. The large increase was primarily attributable to an increase in our engineering head count as we continue to expand our product development and offerings to meet market demand.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Revenue
We began our phase one launch of Crexendo Network Services by selling products at our StoresOnline events during the three months ended March 31, 2011. As part of our phase one offering, we provided a free trial period to our customers, with the first billings occurring in the six month period ended June 30, 2011, which were $18,000.
29
Cost of Revenue
Cost of revenue consists primarily of product cost and customer support for our telecom services. Cost of revenue for the six months ended June 30, 2011 was $265,000. We began our phase one launch during the three months ended March 31, 2011.
Selling and Marketing
Selling and marketing expenses consist primarily of telecom product marketing materials that were distributed at our events. Selling and marketing expense was $22,000 for the six months ended June 30, 2011.
General and Administrative
General and administrative expenses consist primarily of payroll and related expenses for rent, professional fees, and administrative personnel. General and administrative expenses were $122,000 and $292,000 for the six months ended June 30, 2011 and 2010, respectively. General and administrative expenses for the six months ended June 30, 2010 were higher than the six months ended June 30, 2011, as one-time startup and legal costs were incurred during the 2010 period.
Research and Development
Research and development expenses primarily consist of payroll and related expenses, related to the development of new telecom products. Research and development expenses were $584,000 and $255,000 for the six months ended June 30, 2011 and 2010, respectively. The large increase was primarily attributable to an increase in our engineering head count as we continue to expand our product development and offerings to meet market demand.
Results of our Corporate and Other Unallocated Operations (in thousands)
Three Months Ended
June 30,
|
Six Months Ended
June 30,
|
|||||||||||||||
2011
|
2010
|
2011
|
2010
|
|||||||||||||
Unallocated corporate items
|
||||||||||||||||
Cost of revenues
|
$ | 32 | $ | 48 | $ | 64 | $ | 97 | ||||||||
Selling and marketing
|
- | 24 | 13 | 48 | ||||||||||||
General and administrative
|
1,584 | 1,444 | 3,150 | 3,110 | ||||||||||||
Research and development
|
580 | 557 | 1,159 | 998 | ||||||||||||
Total unallocated corporate items
|
$ | 2,196 | $ | 2,073 | $ | 4,386 | $ | 4,253 |
30
Three Months Ended June 30, 2011 Compared to Three Months Ended June 30, 2010
Unallocated corporate expenses, which are not allocated to specific segments, totaled $2,196,000 and $2,073,000 for the three months ended June 30, 2011 and 2010, respectively.
Cost of Revenue
Cost of revenue consists of share-based compensation, which was $32,000 and $48,000 for the three months ended June 30, 2011 and 2010, respectively.
Selling and Marketing
Selling and marketing expenses consists of share-based compensation, which was $0 and $24,000 for the three months ended June 30, 2011 and 2010, respectively.
General and Administrative
Corporate, general and administrative expenses consist of payroll, share-based compensation, rent, professional fees, and administrative personnel which are not allocated to specific segments. Corporate, general and administrative expenses were $1,584,000 and $1,444,000 for the three months ended June 30, 2011 and 2010, respectively.
Research and Development
Research and development expenses consist primarily of payroll and share-based compensation expenses, related to our engineering team whose cost cannot be specifically allocated to any particular segment. Unallocated research and development expenses were $580,000 and $557,000 for the three months ended June 30, 2011 and 2010, respectively. Research and development expenses for the three months ended June 30, 2010 were lower than the corresponding period of 2011, primarily due to the capitalization of certain engineering payroll costs related to internally-developed software.
Six Months Ended June 30, 2011 Compared to Six Months Ended June 30, 2010
Unallocated corporate expenses, which are not allocated to specific segments, totaled $4,386,000 and $4,253,000 for the six months ended June 30, 2011 and 2010, respectively.
Cost of Revenue
Cost of revenue consists of share-based compensation, which was $64,000 and $97,000 for the six months ended June 30, 2011 and 2010, respectively.
31
Selling and Marketing
Selling and marketing expenses consists of share-based compensation, which was $13,000 and $48,000 for the six months ended June 30, 2011 and 2010, respectively.
General and Administrative
Corporate, general and administrative expenses consist of payroll, share-based compensation, rent, professional fees, and administrative personnel which are not allocated to specific segments. Corporate, general and administrative expenses were $3,150,000 and $3,110,000 for the six months ended June 30, 2011 and 2010, respectively.
Research and Development
Research and development expenses consist primarily of payroll and share-based compensation expenses, related to our engineering team whose cost cannot be specifically allocated to any particular segment. Unallocated research and development expenses were $1,159,000 and $998,000 for the six months ended June 30, 2011 and 2010, respectively. Research and development expenses for the six months ended June 30, 2010 were lower than the corresponding period of 2011, primarily due to the capitalization of certain engineering payroll costs related to internally-developed software.
Liquidity and Capital Resources
Working Capital
As of June 30, 2011, we had working capital of $4,292,000, compared to $11,388,000 as of December 31, 2010. As of June 30, 2011, we had working capital, excluding deferred revenue, of $20,372,000, compared to $25,145,000 as of December 31, 2010. Deferred revenue balances represent historical contract sales for which we cannot immediately recognize revenue. The costs and expenses we incur as these deferred revenue amounts are recognized as revenue are expected to be insignificant. Consequently, we do not consider deferred revenue to be a factor that impacts our liquidity or future cash requirements. The decrease in working capital and working capital excluding deferred revenue is primarily attributable to our purchase of a building for our corporate headquarters, repurchase of shares of common stock, dividends paid, and cash used for operations. We believe we have sufficient liquidity and capital resources to meet our needs for at least the next twelve months.
Cash and Cash Equivalents
As of June 30, 2011, we had $10,578,000 of cash and cash equivalents held primarily in operating accounts, compared to $14,207,000 as of December 31, 2010. During the six months ended June 30, 2011, we used $2,769,000 in cash from operating activities. During the six months ended June 30, 2011, we used $404,000 in cash from investing activities. During the six months ended June 30, 2011 we used cash of $456,000 in financing activities, primarily for the payment of dividends to stockholders and the repurchase of shares of common stock.
32
Trade Receivables
Current and long-term trade receivables, net of allowance for doubtful accounts, totaled $24,787,000 as of June 30, 2011, compared to $21,564,000 as of December 31, 2010. Long-term trade receivables, net of allowance for doubtful accounts, were $11,921,000 as of June 30, 2011 compared to $9,442,000 as of December 31, 2010. We offer our customers a contract with payment terms between 24 and 36 months, as one of several payment options. The payments that become due more than 12 months after the end of the fiscal period are classified as long-term trade receivables.
Accounts Payable
Accounts payable as of June 30, 2011 totaled $2,204,000, compared to $3,328,000 as of December 31, 2010. Our accounts payable as of June 30, 2011 were generally within our vendors’ terms of payment.
Capital
As of June 30, 2011, total stockholders’ equity was $8,831,000, down from $20,120,000 at December 31, 2010. In addition to a net loss of $11,196,000, other significant changes in stockholders’ equity during the first six months of 2011 included increases of additional paid-in capital of $362,000 for options granted and $60,000 for stock issued under stock award plans. These increases were offset by decreases of $426,000 in common stock dividends and $89,000 in shares of our common stock that were re-purchased. Substantially, all of the remaining change related to stock options exercised by employees.
During the six months ended June 30, 2011 we declared and paid two cash dividends of $0.02 per common share on March 22, 2011 and June 30, 2011, respectively. The dividend declared on March 22, 2011 was paid on April 7, 2011 to stockholders of record as of March 31, 2011. The dividend declared on June 30, 2011 was paid on July 18, 2011 to stockholders of record as of July 11, 2011. As we experienced a net loss for the six months ended June 30, 2011, the dividend payout ratio, representing dividends per share divided by basic and diluted income per share, is not a meaningful measure.
Off Balance Sheet Arrangements
We have no off-balance sheet arrangements other than operating leases. We believe that these operating leases are immaterial to our current or future financial position, results of operations, revenues or expenses, liquidity, capital expenditures or capital resources.
Impact of Recent Accounting Pronouncements
Recently Adopted Accounting Guidance – On January 1, 2011, we prospectively adopted new guidance on revenue recognition in which arrangements that include tangible products that have software components that are essential to the functionality of the tangible product will no longer be within the scope of the software revenue recognition guidance, and such software-enabled products will now be subject to other relevant revenue recognition guidance. This new accounting guidance applies to arrangements entered into or materially modified beginning on January 1, 2011. Additionally, the Financial Accounting Standards Board (“FASB”) issued authoritative guidance on revenue arrangements with multiple deliverables that are outside the scope of the software revenue recognition guidance. Under the new guidance, when vendor specific objective evidence or third party evidence for deliverables in an arrangement cannot be determined, a best estimate of the selling price is required to separate deliverables and allocate arrangement consideration using the relative selling price method. The new guidance includes new disclosure requirements on how the application of the relative selling price method affects the timing and amount of revenue recognition. The adoption of this new guidance, on a prospective basis, had a material impact on our financial statements (see Note 7 in the condensed consolidated financial statements).
On January 1, 2011, we adopted new guidance which amends existing guidance for goodwill and other intangible assets. This authoritative guidance modifies Step 1 of the goodwill impairment test for reporting units with zero or negative carrying amounts. For those reporting units, an entity is required to perform Step 2 of the goodwill impairment test if there are qualitative factors indicating that it is more likely than not that a goodwill impairment exists. The qualitative factors are consistent with the existing guidance which requires goodwill of a reporting unit to be tested for impairment between annual tests if an event occurs or circumstances change that would more likely than not reduce the fair value of a reporting unit below its carrying amount. The adoption of this authoritative guidance did not have a material impact on our financial position or results of operations.
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Forward-Looking Statements and Factors That May Affect Future Results and Financial Condition
With the exception of historical facts, statements contained in this Form 10-Q are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995, which reflect our current expectations and beliefs regarding our future results of operations, performance and achievements. These statements are subject to risks and uncertainties and are based upon assumptions and beliefs that may or may not materialize. These forward-looking statements include, but are not limited to, statements concerning:
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our belief that our target market will increasingly look to Internet solutions providers who leverage industry and customer practices, increase predictability of success of their Internet initiatives and decrease implementation risks by providing low-cost, scalable solutions with minimal lead time;
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our belief that we can compete successfully by relying on our infrastructure and marketing strategies as well as techniques, systems and procedures, and by adding additional products and services in the future;
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our belief that we can continue our success by periodic review and revision of our methods of doing business and by continuing our expansion into domestic and international markets;
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our belief that a key component of our success comes from a number of new, recently developed proprietary technologies and that these technologies and advances distinguish our services and products from our competitors and further help to substantially reduce our operating costs and expenses;
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our contention that we do not offer our customers a “business opportunity” or a “franchise” as those terms are defined in applicable statutes of the states in which we operate;
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our belief that we operate in compliance with laws concerning sales practices and more particularly that we are not obligated to offer more than a three-day right of rescission;
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our belief that there is a large, fragmented and under-served population of small businesses and entrepreneurs searching for professional services firms that offer business-to-consumer e-commerce solutions coupled with support and continuing education;
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our belief that continuously testing and implementing changes to our business model may further reduce the level of investment necessary to get customers to attend our events and to increase our value proposition to these customers;
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our expectation that our offering of products and services will evolve as some products are replaced by new and enhanced products intended to help our customers achieve success with their Internet-related businesses; and
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our expectation that the costs and expenses we incur will be insignificant as deferred revenue amounts are recognized as product and other revenues when cash is collected.
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We caution readers that our operating results are subject to various risks and uncertainties that could cause our actual results and outcomes to differ materially from those discussed or anticipated, including changes in economic conditions and internet technologies, fluctuations in weather patterns, interest rate fluctuations, and the factors set forth in the section entitled, “Risk Factors,” under Part I, Item 1A of our 2010 Form 10-K. We also advise readers not to place any undue reliance on the forward-looking statements contained in this Form 10-Q, which reflect our beliefs and expectations only as of the date of this Form 10-Q. We assume no obligation to update or revise these forward-looking statements to reflect new events or circumstances or any changes in our beliefs or expectations, other than as required by law.
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ITEM 3.
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QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
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Not required
ITEM 4T.
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CONTROLS AND PROCEDURES
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Evaluation of Disclosure Controls and Procedures
Our Chief Executive Officer and Chief Financial Officer, after evaluating the effectiveness of our disclosure controls and procedures (as defined in Rule 13a-15(e) or 15d-15(e) under the Exchange Act) as of the end of the period covered by this report, have concluded that, based on the evaluation of these controls and procedures, our disclosure controls and procedures were effective.
Changes in Internal Control Over Financial Reporting
No changes in our internal control over financial reporting occurred during the six months ended June 30, 2011 that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
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PART II - OTHER INFORMATION
ITEM 1.
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LEGAL PROCEEDINGS
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Information on certain legal proceedings that we believe may be material to our business is set forth in “Part I – Item 3. Legal Proceedings” to the 2010 Form 10-K. Other than the information regarding the legal proceedings set forth under “Legal Proceedings" in Note 10 of Notes to Condensed Consolidated Financial Statements, included in Part I, Item 1 of this report, there were no material changes from the legal proceedings previously disclosed in on the 2010 Form 10-K. The information regarding legal proceedings as set forth under "Legal Proceedings" in Note 10 of Notes to Condensed Consolidated Financial Statements, included in Part I, Item 1 of this Report, is incorporated herein by reference.
ITEM 1A.
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RISK FACTORS
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There are many risk factors that may affect our business and the results of our operations, many of which are beyond our control. Information on certain risks that we believe are material to our business is set forth in “Part I – Item 1A. Risk Factors” of the 2010 Form 10-K. There were no material changes from the risk factors previously disclosed in on the 2010 Form 10-K.
ITEM 2.
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UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
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None.
ITEM 3.
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DEFAULTS UPON SENIOR SECURITIES
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None.
ITEM 4.
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REMOVED AND RESERVED
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ITEM 5.
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OTHER INFORMATION
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None
ITEM 6.
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EXHIBITS
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Exhibits
Certification of Chief Executive Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities and Exchange Act of 1934, as amended
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Certification of Chief Financial Officer Pursuant to Rules 13a-14(a) and 15d-14(a) under the Securities and Exchange Act of 1934, as amended
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Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350
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Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350
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||
EX-101.INS* | XBRL INSTANCE DOCUMENT | |
EX-101.SCH* | XBRL TAXONOMY EXTENSION SCHEMA | |
EX-101.CAL* | XBRL TAXONOMY EXTENSION CALCULATION LINKBASE | |
EX-101.DEF* | XBRL TAXONOMY EXTENSION DEFINITION LINKBASE | |
EX-101.LAB* | XBRL TAXONOMY EXTENSION LABEL LINKBASE | |
EX-101.PRE* | XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE |
* | In accordance with Rule 406T of Regulation S-T, these XBRL (eXtensible Business Reporting Language) documents are furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933 or Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability under these sections. |
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SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
August 9, 2011
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Crexendo, Inc.
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By:
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/s/ Steven G. Mihaylo
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Steven G. Mihaylo
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Chief Executive Officer |
August 9, 2011
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By:
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/s/ Jonathan R. Erickson
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Jonathan R. Erickson
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Chief Financial Officer |
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