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EX-32.1 - SECTION 906 CERTIFICATION - Her Importsex321sec906.htm
EX-31.1 - SECTION 302 CERTIFICATION - Her Importsex311sec302.htm

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

(Mark one)
   
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the Quarterly Period Ended June 30, 2015

OR

  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934

For the transition period from _________________to

 
Commission File Number: 000-53810
 

EZJR, Inc.

(Exact name of registrant as specified in its charter)

Nevada   20-0667864
(State or Other Jurisdiction   (I.R.S. Employer
of Incorporation or Organization)   Identification No.)

 

8250 W. Charleston Blvd., Suite 110   89117
(Address of principal executive offices)   (Zip Code)

Telephone: 702-544-0195

(Registrant’s telephone number, including area code)

 

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes [X] No o

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes [ ] No [ ] Not Applicable[X]

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.

Large accelerated filer o Accelerated filer o Non-accelerated filer o Smaller reporting company [X]

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act). Yes o No [X]

APPLICABLE ONLY TO CORPORATE ISSUERS

Indicate the number of shares outstanding of each of the issuer’s classes of common stock, as of the latest practicable date.

As of August 14, 2015, the registrant’s outstanding common stock consisted of 28,599,576 shares, $0.001 par value. Authorized – 70,000,000 common shares. 

 

 
 

 

 

Table of Contents

EZJR, Inc.

Index to Form 10-Q

For the Quarterly Period Ended June 30, 2015

 

PART I Financial Information 3
     
ITEM 1. Financial Statements 3
  Consolidated Balance Sheets as of June 30, 2015 (Unaudited) and December 31, 2014 3
  Consolidated Statements of Operations for the Three Months and Six Months Ended June  30, 2015 and June 30, 2014 (Unaudited) 4
  Consolidated Statements of Cash Flows for the Six Months Ended June 30, 2015 and June 30, 2014 (Unaudited) 5
  Notes to the Consolidated Financial Statements (Unaudited) 6
     
ITEM 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 15
     
ITEM 3. Quantitative and Qualitative Disclosures About Market Risk 21
     
ITEM 4T. Controls and Procedures 21
     
PART II Other Information 23
     
ITEM 1. Legal Proceedings 23
     
ITEM 1A. Risk Factors 23
     
ITEM 2. Unregistered Sales of Equity Securities and Use of Proceeds 23
     
ITEM 3. Defaults Upon Senior Securities 23
     
ITEM 4. Mine Safety Disclosures 23
     
ITEM 5. Other Information 23
     
ITEM 6. Exhibits 24
     
  SIGNATURES 25
     

 

 

 

 

 

 

 

 

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EZJR, Inc.
Consolidated Balance Sheets
(Unaudited)
             
      June 30,     December 31,
      2015     2014
ASSETS            
             
Current assets            
Cash    $                       571,501    $                    280,904
Receivables                            57,104                       295,610
Inventories                       1,342,333                       838,463
Prepaid maintenance fees - current                            68,750                         75,000
Other prepaid expenses                            67,931                                 -  
Deposits                          156,985                         46,379
Current assets held for sale                                    -                           32,681
Total current assets                       2,264,604                    1,569,036
             
Furniture, equipment and software, net                           307,879                       309,167
Prepaid maintenance fees - non current                                    -                           31,250
Non-current assets held for sale                                    -                           12,442
Total assets    $                    2,572,483    $                 1,921,895
             
LIABILITIES AND STOCKHOLDERS' EQUITY            
             
Current liabilities            
Accounts payable and accrued liabilities    $                       484,120    $                    177,374
Secured promissory note payable                          100,000                       700,000
Income tax liability                          348,182                                 -  
Notes payable                            25,000                         25,000
Current liabilities held for sale                                    -                         936,715
Total current liabilities                          957,302                    1,839,088
             
Total liabilities                          957,302                    1,839,088
             
Stockholders' equity            
Preferred stock, $0.001 par value,  5,000,000 shares            
authorized, no shares issued or outstanding                                    -                                   -  
Common stock, $0.001 par value,             
70,000,000 shares authorized, 28,599,576            
 and 29,249,576 shares issued and outstanding            
 as of June 30, 2015 and December 31, 2014,            
 respectively                            28,600                         29,250
Additional paid-in capital                     17,152,877                  17,574,087
Accumulated deficit                   (15,566,296)                (17,520,530)
Total stockholders' equity                        1,615,181                         82,807
Total liabilities and stockholders' equity     $                    2,572,483    $                 1,921,895
             
The accompanying notes are an integral part of these unaudited condensed consolidated financial statements

 

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EZJR, Inc.
Consolidated Statements of Operations
(Unaudited)
                       
    For the Three Months Ended     For the Six Months Ended
    June 30,     June 30,
    2015     2014     2015     2014
                       
Product sales $                     3,533,531   $                               -     $                     6,202,789   $                               -  
Cost of products sold                       1,775,160                                   -                           3,099,413                                   -  
Gross profit                       1,758,371                                   -                           3,103,376                                   -  
                       
Operating expenses                      
Royalties                          343,797                                   -                              594,211                                   -  
Selling expense                          772,788                                   -                           1,307,734                                   -  
General and administrative expense                          108,791                           49,110                            202,353                           90,363
Total operating expenses                       1,225,376                           49,110                         2,104,298                           90,363
                       
Income (loss) from operation                          532,995                          (49,110)                            999,078                          (90,363)
                       
Other income (expense)                      
Gain on sale of subsidiaries                       1,414,804                                   -                           1,414,804                                   -  
Loss on debt settlement                                      -                                   -                                        -                       (1,212,500)
Interest expense                              (5,299)                            (1,500)                             (14,862)                          (12,000)
Total other income (expense)                       1,409,505                            (1,500)                         1,399,942                     (1,224,500)
Income (loss) from continuing operations before provision for income taxes                       1,942,500                          (50,610)                         2,399,020                     (1,314,863)
                       
Provision for income taxes                         (188,857)                                     -                           (348,182)                                   -  
Income (loss) from continuing operations after provision for income taxes                       1,753,643                          (50,610)                         2,050,838                     (1,314,863)
                       
Loss from discontinued operations                             (2,413)                        (152,325)                             (96,604)                        (283,425)
Net income (loss)  $                      1,751,230    $                     (202,935)    $                      1,954,234    $                  (1,598,287)
                       
Basic income (loss) per share                      
Continuing operations  $                               0.06    $                           (0.00)    $                               0.07    $                           (0.07)
Discontinued opeartions  $                              (0.00)    $                           (0.01)    $                              (0.00)    $                           (0.01)
Net basic earnings (loss) per share  $                               0.06    $                           (0.01)    $                               0.07    $                           (0.08)
                       
Diluted income (loss) per share                      
Continuing operations  $                               0.06    $                           (0.00)    $                               0.07    $                           (0.07)
Discontinued opeartions  $                              (0.00)    $                           (0.01)    $                              (0.00)    $                           (0.01)
Net diluted earnings (loss) per share  $                               0.06    $                           (0.01)    $                               0.07    $                           (0.08)
                       
Weighted average number of common                       
shares outstanding - basic                     28,921,005                    21,809,906                       29,084,383                    19,176,593
                       
Weighted average number of common                       
shares outstanding - fully diluted                     28,921,005                    21,089,906                       29,084,383                    19,176,593
                       
The accompanying notes are an integral part of these unauditded consdensed consolidated financial statements

 

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EZJR, Inc.
Consolidated Statements of Cash Flows 
(Unaudited)
             
      For the Six Months Ended
      June 30,
      2015     2014
             
OPERATING ACTIVITIES            
Net income (loss) from continuing operations    $               2,050,838    $               (1,314,863)
Adjustments to reconcile net income (loss)             
to net cash provided by (used by) operating activities:            
Depreciation and amortization                       36,136                           5,833
Non-cash loss on debt settlement                               -                      1,212,500
Gain on sale of subsidiaries                (1,414,804)                                 -  
Changes in operating assets and liabilities:            
Receivables                     238,506                                 -  
Inventories                   (503,870)                                 -  
Prepaid maintenance fees                       37,500                           6,250
Other prepaid expenses                     (67,931)                                 -  
Deposits                   (110,606)                                 -  
Accounts payable and accrued liabilities                      306,746                         28,091
Income tax liability                     348,182                                 -  
Net cash provided (used) by operating activities                     920,697                     (62,189)
             
INVESTING ACTIVITIES            
Purchase of fixed assets                      (34,848)                                 -  
Net cash used by investing activities                       (34,848)                                 -  
             
FINANCING ACTIVITIES            
      Repayment on secured promissory note                   (600,000)                                 -  
Proceeds from sale of common stock                               -                         100,000
Proceed from related party advances                               -                                  50
Net cash provided (used) by financing activities                   (600,000)                       100,050
             
CASH FLOWS PROVIDED BY (USED IN) DISCONTINUED OPERATIONS            
             
      Net cash provided by (used in) operating activities                     4,748                       (140,803)
      Net cash provided by investing activities                               -                             4,592
      Net cash provided by financing activities                               -                           98,400
      Net cash provided by (used in) discontinued operations                     4,748                        (37,811)
             
NET CHANGE IN CASH     290,597                                50
             
CASH AND CASH EQUIVALENTS -             
BEGINNING OF PERIOD                     280,904                                   -
END OF PERIOD    $                  571,501    $                             50
             
SUPPLEMENTAL DISCLOSURES:            
Interest paid    $                    12,678    $                        8,791
Income taxes paid    $                            -      $                              -  
             
Non-cash investing and financing activities:            
Shares acquired from sale of subsidiaries   $               (421,860)   $                               -
Accrued interest payable with common stock   $                             -   $                       7,500
Notes payable satisfied with issuance of common stock   $                             -   $                   100,000
             
The accompanying notes are an integral part of these unauditded consdensed consolidated  financial statements

 

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EZJR, Inc.

Notes to the Consolidated Financial Statements

(Unaudited)

 

1. Description of the Company

 

EZJR, Inc., ("we", "us", "our", “the Company" or the "Registrant") was incorporated August 14, 2006 under the laws of the State of Nevada, as IVPSA Corporation ("IVP"). The Company was incorporated as a subsidiary of Eaton Laboratories, Inc., a Nevada corporation.

 

On July 25, 2008, EZJR, Inc., a Nevada corporation and IVPSA Corporation, entered into an Acquisition Agreement and Plan of Merger. Immediately upon the effectiveness of the merger, the original EZJR ceased to exist.

 

In January 2012, EZJR, Inc. ("Company") ("EZJR") entered into a two-step transaction with OwnerWiz Realty Inc. (“OWR”), a privately-held Georgia corporation. The first step of the transaction occurred in January 2012, when an entity owned by the shareholders of OWR and parent company of OW Marketing, Inc. (“OWM”) acquired seven million five hundred thousand (7,500,000) shares of EZJR, approximately 95.25% of the then outstanding shares of EZJR totaling 7,873,750 shares from then two major shareholders in a private transaction. The second step of the transaction occurred on March 1, 2012, when EZJR, Inc., EZJR Acquisition Corporation ("Sub"), a Nevada corporation and subsidiary of EZJR and OWR, entered into a Share Exchange Agreement and Plan of Merger "Share Exchange" pursuant to which the Sub was merged with and into OWR, with OWR surviving as a wholly-owned subsidiary of the Company. The Company acquired all of the outstanding capital stock of OWR in exchange for issuing 390,000 shares of EZJR common stock which were issued to two shareholders of OWR. Since the former shareholders of OWR owned over 95% of the outstanding common stock of EZJR upon consummation of the Share Exchange, the transaction has been recorded as a reverse merger and resulted in a recapitalization with OWR being the acquirer for accounting purposes. Accordingly, the historical financial statements are those of OWR and have been prepared to give retroactive effect to the reverse acquisition. The transaction contemplated by the Agreement was intended to be a "tax-free" reorganization pursuant to the provisions of Section 351 and 368(a)(1)(A) of the Internal Revenue Code of 1986, as amended. 

 

On January 28, 2014, the Company acquired Leading Edge Financial (“LEF”), a private Florida corporation engaged in the business of personal credit management in a stock exchange transaction whereby the Company exchanged 4,585,000 shares of restricted common stock in exchange for 100% of the stock of LEF.

 

On April 22, 2015, the Company incorporated Her Marketing Concepts, Inc. (“Her Marketing”), a Nevada Corporation, as a wholly-owned subsidiary. The primary purpose of Her Marketing is to purchase various media for customer and lead generation.

 

On May 15, 2015, the Company entered into an agreement with AdMaxOffers.com LLC (“Admax”), a shareholder and beneficial owner of the Company to sell all stock in OWR and LEF in exchange for Admax returning to the Company 650,000 shares of common stock of the Company (valued at $421,860 at the time of the transaction). In doing so, the assets and obligations of OWR, LEF, and OWM are no longer the assets and obligations of the Company. As part of the sale of these subsidiaries to Admax, Admax agreed to assume the liabilities for all compensation owed to both the former CTO and the then CEO. In turn, the Company agreed to assume the following liabilities of OWM and LEF: 1) estimated unpaid payroll taxes of $6,665 plus estimated late fees of $1,033; 2) remaining Administrative fees and other fees owed under an Assurance of Voluntary Compliance pursuant to the Fair Business Practice Act with the State of Georgia of approximately $10,000; 3) a customer refund for $1,500; and 4) a $25,000 Note payable plus unpaid interest. Additionally, the Company agreed to reimburse Edward Zimbardi and Brenda Zimbardi up to $10,000 for legal fees that they may incur to defend against lawsuits related to any lawful actions that they took on behalf of the Company as an officer of the Company or any of its subsidiaries at the time.

 

During the three months ended June 30, 2015, the Company recognized a gain on the sale of these subsidiaries of $1,414,804. For the three and six months ended June 30, 2015 and 2014, the operations of OWR, LEF and OWM were accounted for as discontinued operations.

 

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Corporate Structure

 

EZJR, Inc. ("Company") ("EZJR") is an Internet marketing company headquartered in Las Vegas, Nevada. The Company has one wholly-owned subsidiary, Her Marketing Concepts, Inc. (“Her Marketing”), a Nevada Corporation. The primary purpose of Her Marketing is to purchase various media for customer and lead generation. Additionally, Her Marketing will act as a conduit for the implementation and management of the Media Investor Purchase Agreement described below.

 

EZJR’s Business

 

EZJR’s primary business is to improve the sales performance of brands, products and services by way of its proprietary eCommerce platform. Our unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, EZJR utilizes a process for monetizing customers to the greatest extent possible through up-sales, down-sales and cross-sales.

 

Agreement with Her Holding, Inc.

 

As of October 1, 2014, EZJR entered into a Marketing and Selling Agreement (the “Agreement”) with Her Imports, LLC (“Her”), a retailer of human hair extensions and related products. Under the agreement EZJR was to custom design Her’s eCommerce Websites and generate customer leads through email marketing campaigns, online advertising and social media and various affiliate marketing campaigns. Finally, EZJR was to sell Her’s products as well as other products to these customers. As part of the Agreement EZJR purchased Her’s inventory that was on hand at September 30, 2014 in exchange for a Secured Promissory Note. It is the Company’s intention to enter into similar agreements with other brands and retailers some of whom will pay a commission to the Company based on the sales generated.

 

In addition to selling its products online, Her’s products are sold at retail store locations. As part of the agreement with Her, EZJR reimburses Her for the expenses of these store locations, employee costs, connectivity expenses and certain other expenses as agreed upon. All retail store sales are made by EZJR and are processed through a Point-of-Sale (POS) system implemented by EZJR. Additionally, EZJR reimburses Her for specific customer service costs, warehousing and fulfillment expenses. Finally, the Company pays Her a 10% royalty on net sales. In return, Her provides the Company assistance in development and sourcing of products, promotion of products, employee training, customer service and high level store management. Subsequently, the agreement was modified to allow any payments made by the Company on behalf of Her to be offset against any royalty payments. Subsequently, Her Imports LLC assigned all assets and liabilities related to the Company to Her Holding, Inc. This assignment has no effect on the Company.

 

During the six months ended June 30, 2015, sales of Her Import products accounted for all of the Company’s revenues and operating profits.

 

eCommerce Platform

 

On May 28, 2014, the Company entered into an Asset Purchase Agreement with Leader Act Ltd HK, ("Leader") a private Hong Kong corporation to purchase an eCommerce Platform (“Platform") software program developed and owned by Leader. The platform entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. It also provides a greater understanding of the customer and helps manage customer data and all interaction with the customer. Under the terms of the Asset Purchase Agreement, Leader agrees to service and maintain the software for a period of two years. Subsequently, Leader will be paid to service and maintain the software. For the Platform and service and maintenance the Company issued to Leader 10,000,000 restricted shares of common stock valued at $0.05 per share. For financial reporting purposes, $350,000 of the purchase price was allocated to the Platform and $150,000 was allocated to the software maintenance agreement which was booked as a prepaid at the date of the acquisition and will be amortized on a straight-line basis over the two-year term of the agreement.

 

 

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Media Investor Purchaser Agreement

 

On June 29, 2014, the Company entered into a Media Investor Purchaser Agreement ("MIP") with Leader. Under the terms of the MIP Agreement, Leader undertakes the responsibility to provide the investment dollars of the "media purchase" for customer and lead generation and to manage this process. In doing so, Leader will create the offers, spend the funds necessary to purchase various media and manage the overall process. The Company's current on-line offers are focused in the financial services industry, representing credit monitoring and management. Leader is also responsible for graphic design, Website design and various other programming expenses. The net revenue from the media purchase will be shared with each party receiving 50 percent after the deduction of certain costs and expenses including the media purchase, merchant fees, product costs, and affiliate fees. Under the agreement the Company will be responsible for customer service, network costs, accounting and other general and administrative costs. Leader can advance EZJR up to $500,000 which may be converted into a total of 10,000,000 restricted common shares of EZJR stock at the fixed price of $0.05 per share. Once Leader has acquired the 10,000,000 shares of EZJR stock ownership, the MIP Agreement is no longer in force. Leader had previously advanced the Company the sum of $50,000 for media purchases. On June 26, 2014, these funds were used to purchase 1,000,000 restricted shares of the Company’s common stock at $0.05 per share. During the three months ended September 30, 2014 total net revenues generated under the agreement was $7,595 and $3,798 was available to Leader to purchase stock. Since September 30, 2014 there has been no activity related to the MIP agreement as we have been focusing our marketing efforts on the agreement with Her Imports. However, we anticipate that during 2015 we will reactivate the MIP program.

 

Reevaluation of Company Strategy

 

Due to the success of our agreement with Her Imports, management has reevaluated the Company’s business strategy and now intends to focus on further leveraging our eCommerce platform as well as our agreement with Her Holding. Included in this strategy was the divestiture of OWR, OWM and LEF described above. 

 

 

Going Concern and Management's Plan

 

For the year ended December 31, 2014, our independent registered public accounting firm expressed an opinion on our consolidated financial statements which includes an explanatory paragraph indicating that there is substantial doubt about our ability to continue as a going concern due to our recurring losses and our lack of liquidity. From inception (April 12, 2011) through June 30, 2015, we had an accumulated deficit of $15,566,296, however at June 30, 2015 we also had total stockholder’s equity of $1,615,181. Additionally, we have achieved operating profit for the past three fiscal quarters. However, at this time there can be no assurance that we will continue to be profitable. Additionally, management is in the process of developing an operating plan to continue to grow our business and such a plan may require additional capital financing. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classification of liabilities that might result from this uncertainty as a result of our financial condition at June 30, 2015.

 

Reclassifications

 

Certain reclassifications have been made to the prior year's financial statements to conform to the current year's presentation.  These reclassifications had no effect on previously reported results of operations.  The Company reclassified certain expense accounts to conform to the currents year’s treatment.

 

 

 

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2. Summary of Significant Accounting Policies

 

Principles of Consolidation

 

The consolidated financial statements include the accounts of the Company (a Nevada Corporation) and its wholly-owned subsidiary, Her Marketing Concepts, Inc. All significant intercompany transactions have been eliminated in consolidation.

 

The accompanying unaudited consolidated financial statements reflect all adjustments (consisting of normal recurring adjustments) considered necessary to present fairly the Company's financial position at June 30, 2015 and its results of operations for the three and six months ended June 30, 2015 and 2014. The results of operations for such periods are not necessarily indicative of results to be expected for the full fiscal year. The consolidated financial statements contained in this report are unaudited but, in the opinion of management, reflect all adjustments, consisting of only normal recurring adjustments, necessary for a fair presentation of the condensed consolidated financial statements. A description of our significant accounting policies is set forth in the notes to our audited financial statements for the year ended December 31, 2014, included in our Current Report on Form 10-K, as filed with the SEC on April 20, 2015.

 

Basis of Presentation and Use of Estimates in the Financial Statements

 

The Company has prepared the accompanying consolidated financial statements pursuant to U.S. Generally Accepted Accounting Principles.

 

Use of Estimates

 

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Management uses its historical records and knowledge of its business in making estimates.  Accordingly, actual results could differ from those estimates.

 

Discontinued Operations

 

As described in Note 1, on May 15, 2015 the Company sold three wholly-owned subsidiaries as part of an exchange of stock. For financial reporting purposes the sale of these entities is reported as discontinued operations. As such the assets and liabilities, net of liabilities assumed, of these entities have been classified as assets and liabilities held for sale in accordance with Accounting Standard Codification 205-20 as of December 31, 2014. Because the transaction is an exchange of stock, the transaction is not taxable.

 

 

Cash Equivalents

 

The Company considers deposits that can be redeemed on demand and investments that have original maturities of less than three months, when purchased, to be cash equivalents. As of June 30, 2015 and December 31, 2014, the Company’s cash and cash equivalents were on deposit in federally-insured financial institutions.

 

Concentration of Credit Risk for Cash Deposits at Banks

 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash deposits. Deposits at the Company's financial institutions are insured by the Federal Deposit Insurance Corporation (FDIC). From time-to-time one or more of the Company’s bank accounts may exceed the FDIC insurance limits.

 

 

 

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Accounts Receivable

 

Accounts receivable are reported at the customers' outstanding balances less any allowance for doubtful accounts. Interest is not accrued on overdue accounts receivable. The Company evaluates receivables on a regular basis for potential reserves.

 

Fair Value of Financial Instruments

 

The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three tier hierarchy that prioritizes the inputs used to measure fair value, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3).

  

Accounts payable are reported at their historical carrying values, which approximate their fair values based on their short-term nature.

 

The fair value measurements of the Company’s financial instruments at June 30, 2015 and December 31, 2014 were as follows:

 

      Level 1   Level 2   Level 3   Total  
                     
  June 30, 2015                  
  Cash and cash equivalents    $      571,501    $                  -    $              -    $    571,501  
                     
  December 31, 2014                  
  Cash and cash equivalents    $      280,904    $                  -    $              -    $    280,904  

 

 

Inventories

 

Inventory is booked at cost on a FIFO basis plus incoming shipping charges. The Company evaluates the carrying value of inventory to determine if the carrying value is recoverable at estimated selling prices. To the extent that estimated selling prices do not exceed the associated carrying values, inventory carrying amounts are written down. In addition, the Company inventory on hand or committed with suppliers, that is not expected to be sold within the next 12 months, is considered as excess and thus appropriate write-downs of the inventory carrying amounts are established through a charge to cost of revenues. Significant reductions in product pricing, or changes in technology and/or demand may necessitate additional write-downs of inventory carrying value in the future.

 

Deposits

 

Deposits consists of the following:

 

        June 30,     December 31,  
        2015     2014  
  Deposits on Products   $          154,545   $            46,379  
  Security Deposits                  2,440                          -  
      Total   $          156,985   $            48,393  

 

 

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Basis for Recording Fixed Assets, Lives, and Depreciation Methods

 

Property and equipment are recorded at cost. Expenditures for major additions and improvements are capitalized and minor replacements, maintenance, and repairs are charged to expense as incurred. When property and equipment are retired or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is included in the results of operations for the respective period. Depreciation is provided over the estimated useful lives of the related assets using the straight-line method for financial statement purposes. The Company uses other depreciation methods for tax purposes where appropriate. The estimated useful lives for significant property and equipment categories are as follows:

 

  Furniture and fixtures 5 years  
  Computers and equipment 3 years  
  Software 5 years  
  Leasehold improvement remaining life of the lease  

 

 

Revenue Recognition

 

Product Sales

 

The Company, through the Her Imports store locations and its eCommerce Website, www.herimports.com, sells a variety of hair extensions and related products. In the stores customers pay for our products using either cash, a debit card or a credit card. In the case of cash sales at the store, the store manager makes a nightly deposit of the cash, rounded down to a dollar. For cash sales, the Company recognizes the sale when the deposit is recorded into our account by the bank. For credit card and debit sales, the Company recognizes the sale when the card is charged.

 

Product sales on the Website are paid for using either debit cards, credit cards, PayPal or an independent financing company. Sales for Website product sales are recognized upon shipment of the product.

 

We recognize revenue from product sales and services once all of the following criteria for revenue recognition have been met: pervasive evidence that an agreement exists; the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the amount due is reasonably assured.

 

Recent Accounting Pronouncements

 

The Company has evaluated recent pronouncements and believes that none of them will have a material impact on the Company’s financial position, results of operations or cash flows.

 

Impairment Assessments of Purchased Software

 

On May 28, 2014, the Company purchased, for restricted shares of common stock, an eCommerce software program. The value of the software is amortized over five years. The Company makes judgments about the value of this long-lived assets whenever events or changes in circumstances indicate that an impairment in the remaining value of the assets recorded on the balance sheet may exist. The Company performed this impairment test in the second quarter of 2015. In order to estimate the fair value of long-lived assets, the Company typically makes various assumptions about the future prospects for the business that the asset relates to, considers market factors specific to that business and estimates future cash flows to be generated by that business. These assumptions and estimates are necessarily subjective and based on management's best estimates based on the information available at the time such estimates are made. Based on these assumptions and estimates, the Company determines whether it needs to record an impairment charge to reduce the value of the asset stated on the balance sheet to reflect its estimated fair value determined by a discounted cash flow analysis. The Company has not recognize any impairment charges related to software during the six months ended June 30, 2015 and the year ended December 31, 2014.

 

 

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 Income Taxes

 

The Company accounts for income taxes under the liability method in accordance with FASB ASC 740-10.  Under this standard, deferred income tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using the enacted tax rates expected to be in effect for the year in which the differences are expected to reverse.  Deferred income tax assets are reduced by a valuation allowance when the Company is unable to make the determination that it is more likely than not that some portion or all of the deferred income tax asset will be realized.

 

Earnings (Loss) per Share

 

The Company utilizes FASB ASC 260.  Basic earnings per share is computed by dividing income available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. Common equivalent shares are excluded from the computation if their effect is anti-dilutive.

 

Stock-based compensation

 

The Company records stock-based compensation issued to external entities for goods and services at either the fair market value of the shares issued or the value of the services received, whichever is more readily determinable, using the measurement date guidelines enumerated in FASB ASC 505-50-30.

 

 

3. Discontinued Operations

 

On May 15, 2015 the Company sold three of its wholly-owned subsidiaries as part of an exchange of stock.

 

For financial reporting purposes the disposal of these entities is reported as discontinued operations. The following table show the carrying amounts of the major classes of assets and liabilities of the discontinued operations at December 30, 2014.

          December 31,  
          2014  
  Carrying amounts of major classes of assets included as part of discontinued operations          
  Cash      $                 4,530  
  Receivables                    26,569  
  Deposits                      1,581  
  Furniture, equipment and software, net                     12,442  
  Total assets of the disposal group classified as held for sale on the consolidated balance sheet      $               45,123  
             
  Carrying amounts of major classes of liabilities included as part of discontinued operations          
  Bank overdraft      $                       -    
  Accounts payable and accrued liabilities                  716,253  
  Loan application fee liability                    61,870  
  Related party notes payable                  100,000  
  Related party advances                     56,178  
  Deferred rent                      2,413  
  Total liabilities of the disposal group classified as held for sale on the consolidated balance sheet      $             936,715  

 

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During the three and six month ended the Company recorded a gain on the sale as follows:

 

  Common stock received and cancelled    $                 422,500  
  Liabilities sold                  1,005,434  
  Intecompany payables forgiven                         8,034  
  Carrying value of assets sold                      (14,878)  
  Intercompany receivables forgiven                        (6,186)  
  Investment in LEF                           (100)  
  Net gain on sale of subsidiaries   $              1,414,804  

 

 

4. Property and Equipment

 

Property and equipment consisted of the following:

 

      June 30,   December 31,  
      2015   2014  
   Software     $      350,000    $      350,000  
   Computers and equipment               17,228                        -  
   Furniture                 6,670                        -  
   Leashold improvements               10,950                        -  
   Sub-total             384,848            350,000  
   Accumulated depreciation and amortization              (76,969)             (40,833)  
   Property and equipment, net     $      307,879    $      309,167  

 

Depreciation and amortization expense on property, plant and equipment for the three and six months ended June 30, 2015 was $18,636 and $36,136. Amortization expense for the three and six months ended June 30, 2014 was $5,833.

 

5. Related Party Transactions

 

Shareholder Advances

 

As of December 31, 2014, included in liabilities held for sale were related party advances of $56,178. These advances have no terms and are to be repaid at the discretion of the Company. As part of the sale of OWM this liability is no longer the responsibility of the Company.

 

Notes Payable - Related Party 

 

Included in liabilities held for sale is a promissory note for $100,000 issued to a shareholder on January 29, 2014. The note bears interest at 10% per month in the event that it was not paid by March 29, 2014. To date there have been no interest payments and as such the Company is in default on the note. Also included in liabilities held for sale is $140,000 in accrued interest related to the note. The related interest expense of $30,000 for the three months ended March 31, 2015 was including in loss from discontinued operations.

 

 

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6. Commitments and Contingencies

 

Facility Sublease

 

On April 27, 2015, the Company entered into a one-year sublease agreement effective May 1, 2015 for its corporate office. Under the terms of the sublease the Company pays $875 per month and is responsible to pay its own expenses for utilities, taxes, insurance and repairs. Future lease payments related to the Company’s office leases as of June 30, 2015 are as follows:

 

  2015   $         6,125  
  2016             4,375  
  Total   $       10,500  

 

Concentrations

 

We currently only have three qualified vendors that provide us with our hair extension products. Should any of these vendors fail to deliver those products to us on a timely basis our operations could be adversely affected. We are actively attempting to source additional qualified vendors but there can be no assurance that we will succeed in this effort.

 

Legal Proceedings

 

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business. We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.

 

7. Promissory Notes

 

On October 1, 2013 the Company issued a one-year promissory note for $100,000. Under the terms of the note interest of 5% would be paid on the monthly anniversary of the note. Beginning May 1, 2014 the Company was obligated to pay down the note at an amount of $16,667 each month until the note was fully paid. Collateral for the note was 500,000 shares of the Company’s common stock which was held in escrow until the note was fully paid. In the event of default on the note such shares would be issued to the note holder. On March 1, 2014 the Company released the 500,000 shares being held in escrow that were used to secure the $100,000 promissory note in exchange for the note and $7,500 of outstanding interest that was due at the time of the exchange. The difference between the amounts of the promissory note and accrued interest and the fair market value of the stock was booked as a non-cash interest expense of $1,212,500 during the year ended December 31, 2014.

 

On January 28, 2014, we issued 4,585,000 shares of restricted common stock in exchange for 100% of the stock of Leading Edge Financial, Inc. (“LEF”) a Florida Corporation that provides credit management services. Recorded on the books of LEF at the time of the transaction was a promissory note in the amount of $25,000. The note bears interest at 3.0% per month and was due and payable at December 15, 2013. As part of the sale of LEF this promissory note was assumed by the Company. As of the date of that transaction and these financial statements the note was in default. As such, at the discretion of the note holder, the note can be declared due and payable.

 

As discussed in Note 1 to these financial statements, effective October 1, 2014 EZJR, entered into a contract with Her Imports, LLC (“Her”), a retailer of human hair extensions and related products. As part of the agreement EZJR purchased Her’s inventory that was on hand at September 30, 2014 in exchange for a Secured Promissory Note (the “Note”) of $800,000. This note is secured with inventory and bears interest at an annual rate of 2.5% above the prime interest rate as published by the Wall St. Journal. Under the terms of the note, the Company was obligated to pay down the note at an amount of $100,000 each month beginning December 1, 2014 plus accrued interest until such time as the note is fully paid. At June 30, 2015 the outstanding balance on the Note was $100,000 with accrued interest owed of $438. As of the date of this report the note is fully paid.

 

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ITEM 2. – MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULT OF OPERATIONS

 

The Company's discussion and analysis of its financial condition and results of operations are based upon the Company's consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires management to make estimates and assumptions that may affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues, costs and expenses during the reporting periods. Actual results could differ materially from these estimates.

Forward-Looking Statements

 

The Company from time to time may make written or oral "forward-looking statements" including statements contained in this report and in other communications by the Company, which are made in good faith by the Company pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.

 

These forward-looking statements include statements of the Company's plans, objectives, expectations, estimates and intentions, which are subject to change based on various important factors (some of which are beyond the Company's control). The following factors, in addition to others not listed, could cause the Company's actual results to differ materially from those expressed in forward looking statements: the strength of the domestic and local economies in which the Company conducts operations, the impact of current uncertainties in global economic conditions and the ongoing financial crisis affecting the domestic banking system and financial markets, including the impact on the Company's suppliers and customers, changes in client needs and consumer spending habits, the impact of competition and technological change on the Company, the Company's ability to manage its growth effectively, including its ability to successfully integrate any business which it might acquire, and currency fluctuations. All forward-looking statements in this report are based upon information available to the Company on the date of this report. The Company undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.

 

The following discussion and analysis compares our results of operations for the three and six months ended June 30, 2015 and 2014. This discussion and analysis should be read in conjunction with the consolidated financial statements and notes thereto and the Company’s Form 10-K filed with the Securities and Exchange Commission on April 20, 2015.

 

Corporate Structure

 

EZJR, Inc., ("we", "us", "our", “the Company" or the "Registrant") was incorporated August 14, 2006 under the laws of the State of Nevada, as IVPSA Corporation ("IVP"). The Company was incorporated as a subsidiary of Eaton Laboratories, Inc., a Nevada corporation.

 

On July 25, 2008, EZJR, Inc., a Nevada corporation and IVPSA Corporation, entered into an Acquisition Agreement and Plan of Merger. Immediately upon the effectiveness of the merger, the original EZJR ceased to exist.

 

 

 

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In January 2012, EZJR, Inc. ("Company") ("EZJR") entered into a two-step transaction with OwnerWiz Realty Inc. (“OWR”), a privately-held Georgia corporation. The first step of the transaction occurred in January 2012, when an entity owned by the shareholders of OWR and parent company of OW Marketing, Inc. (“OWM”) acquired seven million five hundred thousand (7,500,000) shares of EZJR, approximately 95.25% of the then outstanding shares of EZJR totaling 7,873,750 shares from then two major shareholders in a private transaction. The second step of the transaction occurred on March 1, 2012, when EZJR, Inc., EZJR Acquisition Corporation ("Sub"), a Nevada corporation and subsidiary of EZJR and OWR, entered into a Share Exchange Agreement and Plan of Merger "Share Exchange" pursuant to which the Sub was merged with and into OWR, with OWR surviving as a wholly-owned subsidiary of the Company. The Company acquired all of the outstanding capital stock of OWR in exchange for issuing 390,000 shares of EZJR common stock which were issued to two shareholders of OWR. Since the former shareholders of OWR owned over 95% of the outstanding common stock of EZJR upon consummation of the Share Exchange, the transaction has been recorded as a reverse merger and resulted in a recapitalization with OWR being the acquirer for accounting purposes. Accordingly, the historical financial statements are those of OWR and have been prepared to give retroactive effect to the reverse acquisition. The transaction contemplated by the Agreement was intended to be a "tax-free" reorganization pursuant to the provisions of Section 351 and 368(a)(1)(A) of the Internal Revenue Code of 1986, as amended. 

 

On January 28, 2014, the Company acquired Leading Edge Financial (“LEF”), a private Florida corporation engaged in the business of personal credit management in a stock exchange transaction whereby the Company exchanged 4,585,000 shares of restricted common stock in exchange for 100% of the stock of LEF.

 

On April 22, 2015, the Company incorporated Her Marketing Concepts, Inc. (“Her Marketing”), a Nevada Corporation, as a wholly-owned subsidiary. The primary purpose of Her Marketing is to purchase various media for customer and lead generation.

 

On May 15, 2015, the Company entered into an agreement with AdMaxOffers.com LLC (“Admax”), a shareholder and beneficial owner of the Company to sell all stock in OWR and LEF in exchange for Admax returning to the Company 650,000 shares of common stock of the Company (valued at $422,500 at the time of the transaction). In doing so, the assets and obligations of OWR, LEF, and OWM are no longer the assets and obligations of the Company. As part of the sale of these subsidiaries, Admax agreed to assume the liabilities for all compensation owed to both the former CTO and the then CEO. In turn, the Company agreed to assume the following liabilities of OWM and LEF: 1) estimated unpaid payroll taxes of $6,665 plus estimated late fees of $1,033; 2) remaining Administrative fees and other fees owed under an Assurance of Voluntary Compliance pursuant to the Fair Business Practice Act with the State of Georgia of approximately $10,000; 3) a customer refund for $1,500; and 4) a $25,000 Note payable plus unpaid interest. Additionally, the Company agreed to reimburse Edward Zimbardi and Brenda Zimbardi up to $10,000 for legal fees that they may incur to defend against lawsuits related to any lawful actions that they took on behalf of the Company as an officer of the Company or any of its subsidiaries at the time.

 

During the three months ended June 30, 2015, the Company recognized a gain on the sale of these subsidiaries of $1,414,804. For the three and six months ended June 30, 2014 and 2015, the operations of OWR, LEF and OWM were accounted for as discontinued operations.

 

Overview of Current Operations

 

EZJR’s primary business is to improve the sales performance of brands, products and services by way of its proprietary eCommerce platform. Our unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, EZJR utilizes a process for monetizing customers to the greatest extent possible through up-sales, down-sales and cross-sales.

 

 

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As of October 1, 2014, EZJR entered into a Marketing and Selling Agreement (the “Agreement”) with Her Imports, LLC (“Her”), a retailer of human hair extensions and related products. Under the agreement EZJR was to custom design Her’s eCommerce Websites and generates customer leads through email marketing campaigns, online advertising and social media and various affiliate marketing campaigns. Finally, EZJR was to sell Her’s products as well as other products to these customers. As part of the Agreement EZJR purchased Her’s inventory that was on hand at September 30, 2014 in exchange for a Secured Promissory Note. It is the Company’s intention to enter into similar agreements with other brands and retailers some of whom will pay a commission to the Company based on the sales generated.

 

In addition to selling its products online, Her’s products are sold at retail store locations. As part of the agreement with Her, EZJR reimburses Her for the expenses of these store locations, employee costs, connectivity expenses and certain other expenses as agreed upon. All retail store sales are made by EZJR and are processed through a Point-of-Sale (POS) system implemented by EZJR. Additionally, EZJR reimburses Her for specific customer service costs, warehousing and fulfillment expenses. Finally, the Company pays Her a 10% royalty on net sales. In return, Her provides the Company assistance in development and sourcing of products, promotion of products, employee training and high level store management. Subsequently, the agreement was modified to allow any payments made by the Company on behalf of Her to be offset against any royalty payments. Subsequently, Her Imports LLC assigned all the assets and liabilities related to the Agreement to Her Holdings, Inc. This assignment had no effect on the Company.

 

During the six months ended June 30, 2015, sales of Her Imports products and revenues from services provided to Her accounted for all of the Company’s revenues and profits.

 

Results of Operations

 

As discussed above, the Company has divested three wholly-owned subsidiaries. For financial reporting purposes the financial positions and operations of OWR, OWM and LEF are treated as discontinued operations. As such, discussion of comparable results for the three and six months ended June 30, 2015 and June 30, 2014 is not applicable since the Company has no operation during the three and six months ended June 30, 2014.

 

Discussion of three months ended June 30, 2015 and 2014

 

Revenues

 

Revenues for the three months ended June 30, 2015 were $3,533,531. These revenues were derived from the sale of human hair extensions and related hair care products under the brand Her Imports. These sales are made both on-line or at Her Imports stores.

 

Cost of product sold

 

Cost of products sold consists of that actual cost of the product, incoming freight, shipping expense to customers, merchant fees, shipping supplies and cost of packaging. For the three months ended June 30, 2015 cost of product sold was $1,775,160.

 

Gross profit

 

For the three months ended June 30, 2015, gross profit on product sold was $1,758,371 with a gross margin of 49.8%.

 

Operating Expenses

 

Total operating expenses for the three months ended June 30, 2015 was $1,225,376. This consisted of $343,797 of royalties, $772,788 of selling expense and general and administrative expense of $108,792. As the Company has limited operating history under its current strategy there can be no assurances that these expenses can be used to predict future results. For the three months ended June 30, 2014 operating expenses consisted solely of general and administrative expenses which were primarily professional and consulting fees.

 

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Operating Profit

 

As a result of the foregoing for the three months ended June 30, 2015 the Company achieved an operating profit of $532,995 versus an operating loss of $49,110 for the same period in 2014.

 

Other income and expense

 

For the three months ended June 30, 2015 the Company recognized a gain of the sale of subsidiaries of $1,414,804. Also, for the three months ended June 30, 2015, there was $5,299 of interest expense related to two promissory notes. For the three months ended June 30, 2014 there was interest expense of $1,500 related to a note payable.

 

Provision for income taxes

 

For the three months ended June 31, 2015 the Company booked a provision for income tax of $188,857 based on its estimated income for the entire year net of loss carryforward.

 

Loss from discontinued operations

 

Loss from discontinued operations for the three months ended June 30, 2015 was $2,413 compared to a loss of $152,325 for the three months ended June 30, 2014. The table below reconciles the loss from discontinued operations.

 

      Three Months Ended  
      June 30,      June 30,   
      2015     2014  
  Revenues  $            (2,420)    $               504,590  
  Commission expenses                    (188,314)  
  Selling expense                    (317,910)  
  General and administrative expenses                      7                (115,484)  
  Interest expense                      (35,207)  
             Loss from discontinued operations  $            (2,413)    $             (152,325)  

 

 

Net income (loss)

 

As a result of the foregoing, net income for the three months ended June 30, 2015 was $1,751,230 compared to a net loss of $202,935 for the three months ended June 30, 2014.

 

Discussion of six months ended June 30, 2015 and 2014.

 

Revenues

 

Revenues for the six months ended June 30, 2015 were $6,202,789. These revenues were derived from the sale of human hair extensions and related hair care products under the brand Her Imports. These sales are made both on-line and at Her Imports stores.

 

Cost of product sold

 

Cost of products sold consists of that actual cost of the product, incoming freight, shipping expense to customers, merchant fees, shipping supplies and cost of packaging. For the six months ended June 30, 2015 cost of product sold was $3,099,413.

 

 

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Gross profit

 

For the six months ended June 30, 2015, gross profit on products sold was $3,103,376 with a gross margin of 50.0%.

 

Operating Expenses

 

Total operating expenses for the six months ended June 30, 2015 was $2,104,298. This consisted of $594,211 of royalties, $1,307,734 of selling expense and general and administrative expense of $202,353. As the Company has limited operating history under its current strategy there can be no assurances that these expenses can be used to predict future results. For the six months ended June 30, 2014 operating expenses consisted solely of general and administrative expenses which were primarily professional and consulting fees .

 

Operating Profit

 

As a result of the foregoing the Company achieved an operating profit of $999,078.

 

Other income and expense

 

For the six months ended June 30, 2015 the Company recognized a gain of the sale of subsidiaries of $1,414,804. For the six months ended June 30, 2014 the Company recognized a loss of $1,212,500related to settlement of debt. For the six months ended June 30, 2015, interest expense was $14,862 related to two promissory notes. For the six months ended June 30, 2014 interest expense was $12,000 related to a note payable.

 

Provision for income taxes

 

For the six months ended June 30, 2015 the Company booked a provision for income tax of $348,182 based on its estimated income for the entire year net of loss carryforward.

 

Loss from discontinued operations

 

Loss from discontinued operations for the six months ended June 30, 2015 was $96,604 compared to a loss of $283,425 for the six months ended June 30, 2014. The table below reconciles the loss from discontinued operations.

 

      Six Months Ended  
      June 30,      June 30,   
      2015     2014  
  Revenues  $            60,955    $               865,245  
  Cost of revenues             (5,568)                             -  
  Commission expenses           (15,464)                (263,077)  
  Selling expense           (37,835)                (559,228)  
  General and administrative expenses           (66,892)                (268,868)  
  Interest expense           (31,800)                  (57,497)  
             Loss from discontinued operations  $          (96,604)    $             (283,425)  

 

 

Net income (loss)

 

As a result of the foregoing net income for the six months ended June 30, 2015 was $1,954,234 compared to a net loss of $1,598,287 for the six months ended June 30, 2014.

 

 

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Going Concern

 

For the year ended December 31, 2014 our independent registered public accounting firm expressed an opinion on our consolidated financial statements which includes an explanatory paragraph indicating that there is substantial doubt about our ability to continue as a going concern due to our recurring losses and our lack of liquidity. From inception (April 12, 2011) through June 30, 2015, we had an accumulated deficit of $15,566,296, however, at June 30, 2015 we also had total stockholder’s equity of $1,615,181. Additionally, we have achieved operating profit for the past three fiscal quarters. At this time there can be no assurance that we will continue to be profitable. Additionally, management is in the process of developing an operating plan to continue to grow our business and such a plan may require additional capital financing. The accompanying financial statements do not include any adjustments relating to the recoverability and classification of recorded asset amounts, or amounts and classification of liabilities that might result from this uncertainty as a result of our financial condition at June 30, 2015.

 

Liquidity and Capital Resources

 

As of June 30, 2015, EZJR had $571,501 in cash and cash equivalents, receivables of $57,104 and total current assets of $2,264,604. At the same date, we had total current liabilities of $957,302, including accounts payable and accrued liabilities of $484,120, promissory notes payable of $125,000 and income tax liability of $348,182. The sole source of the Company’s liquidity is a result of cash provided from operating activities offset by the repayment of $600,000 of the balance on a secured promissory note.

 

For the past three fiscal quarters we have seen a significant increase in our revenues and have achieved an operating profit. Additionally, due to the sale of OWM, OWR and LEF the Company has significantly reduced the Company’s operating expenses. However, there can be no assurances that we will be able to maintain the current level of revenues and operating profits.

 

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that is material to investors.

 

Critical Accounting Policies and Estimates

 

Revenue Recognition: We recognize revenue from product sales and services once all of the following criteria for revenue recognition have been met: pervasive evidence that an agreement exists; the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the amount due is reasonably assured.

 

Recent Pronouncements

 

The Company's management has evaluated all the recently issued accounting pronouncements through the filing date of these financial statements and does not believe that any of these pronouncements will have a material impact on the Company's financial position and results of operations.

 

 

 

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ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

 

Not applicable.

 

ITEM 4T. CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Our disclosure controls and procedures, as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), are designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in rules and forms adopted by the SEC, and that such information is accumulated and communicated to management, including the Chief Executive Officer, to allow timely decisions regarding required disclosures.

 

Management, with the participation of the Chief Executive Officer and the Chief Financial Officer, who is also a member of our Board of Directors, have evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Form 10-K. Based on such evaluation, the Chief Executive Officer concluded that, as of June 30, 2015, our disclosure controls and procedures were not effective. Our disclosure controls and procedures were not effective because of the "material weaknesses" described below under "Management's annual report on internal control over financial reporting," which are in the process of being remediated as described below under "Management Plan to Remediate Material Weaknesses."

 

 

Management's Report on Internal Control over Financial Reporting

 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting, as defined in rules promulgated under the Exchange Act, is a process designed by, or under the supervision of, our Chief Executive Officer and affected by our Board of Directors, management and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. Internal control over financial reporting includes those policies and procedures that:

 

·         pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;

 

·         provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and our Board of Directors; and

 

·         provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements.

 

Because of its inherent limitations, a system of internal control over financial reporting can provide only reasonable, not absolute, assurance that the objectives of the control system are met and may not prevent or detect misstatements. Internal control over financial reporting is a process that involves human diligence and compliance and is subject to lapses in judgment and breakdowns resulting from human failures. Internal control over financial reporting also can be circumvented by collusion or improper override. Because of such limitations, there is a risk that material misstatements may not be prevented or detected on a timely basis by internal control over financial reporting. However, these inherent limitations are known features of the financial reporting process, and it is possible to design into the process safeguards to reduce, though not eliminate, this risk. Further, over time control may become inadequate because of changes in conditions or the degree of compliance with the policies or procedures may deteriorate.

 

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Our management assessed the effectiveness of our internal control over financial reporting as of June 30, 2015. In making its assessment, management used the criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO"). Based on its assessment, management has concluded that we had certain control deficiencies described below that constituted material weaknesses in our internal controls over financial reporting. As a result, our internal control over financial reporting was not effective as of June 30, 2015.

 

 A "material weakness" is defined under SEC rules as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of a company's annual or interim financial statements will not be prevented or detected on a timely basis by the company's internal controls. As a result of management's review of the investigation issues and results, and other internal reviews and evaluations that were completed after the end of fiscal year 2014 related to the preparation of management's report on internal controls over financial reporting, management concluded that we had material weaknesses in our control environment and financial reporting process consisting of the following:

 

·      lack of a functioning audit committee due to a lack of a majority of independent members and a lack of a majority of outside directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; and

 

·   insufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements.

 

We do not believe the material weaknesses described above caused any meaningful or significant misreporting of our financial condition and results of operations for the three and six months ended June 30, 2015. However, management believes that the lack of a functioning audit committee and the lack of a majority of outside directors on our board of directors results in ineffective oversight in the establishment and monitoring of required internal controls and procedures, which could result in a material misstatement in our financial statements in future periods.

 

Management Plan to Remediate Material Weaknesses

 

Management is pursuing the implementation of corrective measures to address the material weaknesses described below. In an effort to remediate the identified material weaknesses and other deficiencies and enhance our internal controls, we have initiated, or plan to initiate, the following series of measures:

 

We plan to appoint one or more outside directors to our board of directors who shall be appointed to an audit committee resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures such as reviewing and approving estimates and assumptions made by management when funds are available to us. Additionally, we will create written policies and procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements.

 

We believe the remediation measures described above will remediate the material weaknesses we have identified and strengthen our internal control over financial reporting. We are committed to continuing to improve our internal control processes and will continue to diligently and vigorously review our financial reporting controls and procedures. As we continue to evaluate and work to improve our internal control over financial reporting, we may determine to take additional measures to address control deficiencies or determine to modify, or in appropriate circumstances not to complete, certain of the remediation measures described above.

 

 

Changes in Internal Control over Financial Reporting

 

There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

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PART II. OTHER INFORMATION

 

ITEM 1. LEGAL PROCEEDINGS

 

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.

 

We are not presently a party to any material litigation, nor to the knowledge of management is any litigation threatened against us, which may materially affect us.

 

 

ITEM 1A. RISK FACTORS

 

See Risk Factors set forth in Part I, Item 1A of the Company's Annual Report on Form 10-K for the fiscal year ended December 31, 2014 and the discussion in Item 1, above, under "Liquidity and Capital Resources."

 

 

ITEM 2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

 

NONE

 

 

ITEM 3. DEFAULTS UPON SENIOR SECURITIES

 

Recorded on the books is a promissory note in the amount of $25,000assumed by the Company as part of the sale of LEF. The note bears interest at 3.0% per month and was due and payable at December 15, 2013. At the date of the transaction and these financial statements we are default on the note. As such, at the discretion of the note holder, the note can be declared due and payable. We are currently in negotiations with the note holder to settle this debt.

 

 

ITEM 4. MINE SAFETY DISCLOSURES.

 

Not applicable.

 

 

ITEM 5. OTHER INFORMATION

 

None

 

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ITEM 6. EXHIBITS

 

Exhibit Number   Ref   Description of Document
31.1       Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
         
32.1       Certification of Principal Executive Officer and Principal Financial Officer pursuant to 18 U.S.C. Section 1350 as adopted pursuant to section 906 of the Sarbanes-Oxley Act of 2002.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Date: August 14, 2015   /s/ Barry Hall  
    Name: Barry Hall  
    Title: Executive Chairman, Chief Executive Officer and Chief Financial Officer  
    (Principal Executive Officer, Principal Financial Officer and Principal Accounting Officer)  

 

 

 

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