UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-K

  

 

For the Fiscal Period Ended December 31, 2015

OR

For the transition period from ______________ to ______________

 

(Exact name of registrant as specified in its charter)

___________________________

 

 

 

(Registrant's telephone number, including area code)

 

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.  Yes  ☐   No  ☒

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.  Yes ☒   No  ☐

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes  ☒  No  ☐

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes  ☐  No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of "larger accelerated filer," "accelerated filer" and "smaller reporting company" in Rule 12b-2 of the Exchange Act. (Check one):

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act).   Yes  ☐  No  ☒

The aggregate market value of the voting stock held by non-affiliates amounted to $1,540,095 on December 31, 2015

 

 

 

 

 

 

 

APPLICABLE ONLY TO CORPORATE ISSUERS

As of April 13, 2016, the registrant's outstanding common stock consisted of 32,599,576 shares, $0.001 par value. Authorized – 70,000,000 common shares. 

 

DOCUMENTS INCORPORATED BY REFERENCE

None.

 

 EXPLANATORY NOTE

 

On April 11, 2016, our Board of Directors, in consultation with management, determined that our Consolidated Balance Sheet as of December 31, 2014 contained in our annual report on Form 10-K for the year ended December 31, 2014 should be restated due to an error in the calculation of the loss due to conversion of debt to equity.

With this report the Company is filing for the fiscal year ended December 31, 2014 ("Amended Report") to restate our financial statements for the year ended December 31, 2014 because of changes in the presentation of the Consolidated Financial Statements for the change in loss due to conversion of debt to equity. This restatement had an impact on our Consolidated Balance Sheet, Consolidated Statements of Operations and Comprehensive Loss, Consolidated Statements of Cash Flows and Consolidated Statements of Stockholders' Equity for the applicable period.  This restatement led our management to conclude that an additional material weakness was present in our disclosure controls and procedures as of December 31, 2014.  For additional background on the restatement, please see Note 1 to our Consolidated Financial Statements and "Part II. Item 9A. Controls and Procedures."

 

The following table provides a summary of selected line items from our consolidated balance sheet, statement of operation and comprehensive loss and cash flows as of December 31, 2014 affected by this restatement.

 

		As Previously Reported				Restatement				As Restated
BALANCE SHEET
Additional paid-in capital		$	17,574,087			$	(1,212,500	)		$	16,361,587
Accumulated deficit			(17,520,530	)			1,212,500				(16,308,030	)
INCOME STATEMENT
Gain (loss) on debt settlement			(1,212,500	)			1,212,500				-
Total other income (expense)			(1,239,438	)			1,212,500				(26,938	)
Income (loss) from continuing operations before provision for income taxes			(632,252	)			1,212,500				580,248
Net income (loss)			(1,207,983	)			1,212,500				4,517
STATEMENT OF CASH FLOWS
Net income (loss) from continuing operations			(632,252	)			1,212,500				580,248
Non-cash loss on debt settlement			1,212,500				(1,212,500	)			-
Net cash provided by operating activities			(349,746	)			-				(349,746	)
STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIT)
Additional paid-in-capital			17,574,087				(1,212,500	)			16,361,587
Accumulated deficit			(17,520,530	)			1,212,500				(16,308,030	)

Except for certain updated information in the items listed above, there have been no changes to the Original financial statements filed in our annual report on Form 10-K for the year ended December 31, 2014.

 

 

 

 

 

 

 

 

 

INDEX

 

Table of Contents

EZJR, Inc.

Index to Form 10-K

For the Year Ended December 31, 2015

 

		Page
		Number
PART I
TITLE
ITEM 1.	BUSINESS	4
ITEM 1A.	RISK FACTORS	8
ITEM 1B.	UNRESOLVED STAFF COMMENTS	8
ITEM 2.	PROPERTIES	8
ITEM 3.	LEGAL PROCEEDINGS	9
ITEM 4.	MINE SAFETY DISCLOSURE
PART II
ITEM 5.	MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS	9
ITEM 6.	SELECTED FINANCIAL DATA	10
ITEM 7.	MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS	10
ITEM 7A.	QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.	14
ITEM 8.	FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA	14
ITEM 9.	CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE	14
ITEM 9A (T).	CONTROLS AND PROCEDURES	14
ITEM 9B.	OTHER INFORMATION	16
PART III
ITEM 10.	DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE	16
ITEM 11.	EXECUTIVE COMPENSATION	19
ITEM 12.	SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT AND RELATED STOCKHOLDER MATTERS	20
ITEM 13.	CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS AND DIRECTOR INDEPENDENCE	21
ITEM 14.	PRINCIPAL ACCOUNTING FEES AND SERVICES	21
PART IV
ITEM 15.	EXHIBITS, FINANCIAL STATEMENT SCHEDULES	22
SIGNATURES		23

 

 

 

 

 

 

PART I

 

FORWARD-LOOKING STATEMENTS

 

This Annual Report on Form 10-K contains forward-looking statements. When used in this Annual Report on Form 10-K, the words "may," "could," "estimate," "intend," "continue," "believe," "expect" or "anticipate" and similar expressions identify forward-looking statements. Although we believe that our plans, intentions, and expectations reflected in any forward-looking statements are reasonable, these plans, intentions, or expectations may not be achieved. Our actual results, performance, or achievements could differ materially from those contemplated, expressed, or implied, by the forward-looking statements contained in this Annual Report on Form 10-K. Important factors that could cause actual results to differ materially from our forward-looking statements are set forth in this Annual Report on Form 10-K. Accordingly, readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the dates on which they are made. All forward-looking statements attributable to us or persons acting on our behalf are expressly qualified in their entirety by the cautionary statements set forth in this Annual Report on Form 10-K. Except as required by federal securities laws, we are under no obligation to update any forward-looking statement, whether as a result of new information, future events, or otherwise.

 

In this Form 10-K, "we", "us", and "our" refer to EZJR, Inc.

ITEM 1.    BUSINESS

History and Organization

 

We were incorporated in Nevada on August 14, 2006 as IVPSA Corporation ("IVP").  We were incorporated as a subsidiary of Eaton Laboratories, Inc., a Nevada corporation.

We are an Internet marketing company headquartered in Las Vegas, Nevada.Our one wholly owned subsidiary, Her Marketing Concepts, Inc. ("Her Marketing"), is a Nevada Corporation.   Her Marketing purchases various media for customer and lead generation and acts as a conduit for the implementation and management of our Media Investor Purchase Agreement described below.  Our primary business involves improving the sales performance of brands, products and services through our proprietary e-Commerce platform. Our unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, we utilize a process for monetizing customers to the greatest extent possible through up sales, down sales and cross sales.

On July 25, 2008, we and IVPSA Corporation, completed an Acquisition Agreement and Plan of Merger, at which time the original EZJR ceased to exist.

 

In January 2012, we  entered into a two-step transaction with OwnerWiz Realty Inc. ("OWR"), a privately held Georgia corporation, as follows: (a)  in January 2012, an entity owned by OWR's shareholders and parent company of OW Marketing, Inc. ("OWM"), acquired seven million five hundred thousand (7,500,000) of our common stock shares, representing approximately 95.25% of our then outstanding shares totaling 7,873,750 shares from the then two major shareholders of OWR in a private transaction; and  (b)  on March 1, 2012,  we, EZJR Acquisition Corporation ("Sub"), a Nevada corporation and subsidiary of EZJR and OWR, entered into a Share Exchange Agreement and Plan of Merger "Share Exchange"at which time  the Sub was merged with and into OWR, with OWR surviving as our wholly-owned subsidiary.We acquired all of OWR's outstanding capital stock in exchange for issuing 390,000 shares of our common stock, which were issued to two of OWR's shareholders of OWR. Since the former shareholders of OWR owned over 95% of the outstanding common stock, the transaction was recorded as a reverse merger and resulted in a recapitalization with OWR being the acquirer for accounting purposes. Accordingly, the historical financial statements are those of OWR and have been prepared to give retroactive effect to the reverse acquisition. The transaction contemplated by the Agreement was intended to be a "tax-free" reorganization in accordance with the provisions of Section 351 and 368(a)(1)(A) of the Internal Revenue Code of 1986, as amended. 

 

On January 28, 2014, we acquired Leading Edge Financial ("LEF"), a private Florida corporation engaged in the business of personal credit management.  We acquired LEF by exchanging 4,585,000 our restricted common stock shares in exchange for 100% of LEF's common stock.

On April 22, 2015, we incorporated Her Marketing Concepts, Inc. ("Her Marketing"), a Nevada Corporation, as our wholly owned subsidiary.

 

 

 

 

 

 

 

 

 

On May 15, 2015, we entered into an agreement with AdMaxOffers.com LLC ("Admax"), our shareholder and beneficial owner, to sell all ofAmax'sownership interest inOWR and LEF in exchange for Admax returning to us   our 650,000 restricted common stock shares (valued at $425,500 at the time of the transaction).  As a consequence of this divesture transaction, a majority of the assets and obligations of OWR, LEF, and OWM are no longer our assets and obligations.    As part of the sale of these subsidiaries to Admax, Admax agreed to assume the liabilities for all compensation owed to our former Chief Technology Officer and our then Chief Executive Officer.   In turn,we assumedOWM and LEF's liabilities, as follows:  1) estimated unpaid payroll taxes of $6,665 plus estimated late fees of $1,033; 2) remainingadministrative fees and other fees of approximately $10,000 owed under an Assurance of Voluntary Compliance in accordance with the Fair Business Practice Act with the State of Georgia; 3) a customer refund for $1,500; and 4) a $25,000 Note Payable plus unpaid interest.  Additionally, we agreed to reimburse Edward Zimbardi and Brenda Zimbardi up to $10,000 for legal fees that they may incur to defend against lawsuits related to any legal decisions that they took on ourbehalf while serving as our officers or any of our subsidiaries at the time.

 

We improve the sales performance of brands, products and services through our proprietary e-Commerce platformand the agreements described below.

Agreement with Her Holding, Inc.

On October 1, 2014, we entered into a Marketing and Selling Agreement (the "Agreement") with Her Imports, LLC ("Her"), aretailer of human hair extensions and related products. Under the agreement we custom design Her'se-Commerce Websites and generate customer leads through email marketing campaigns, online advertising and social media and various affiliate marketing campaigns, we sell Her's products as well as other products to customers and we purchased Her's inventory then existing at September 30, 2014 in exchange for a Secured Promissory Note. We intendto enter into similar agreements with other brands and retailers, some of which will pay us commissions based on sales generated.

 

In addition to our selling Her products online, these products are sold at independent retail store locations. The agreement requires that we reimburse Her for the expenses of these store locations, employee costs, connectivity expenses and certain other expenses as agreed between us and Her. We make all retail store sales, which are processed through a Point-of-Sale (POS) system that we implemented. Additionally, we reimburse Her for specific customer service costs, warehousing and fulfillment expenses and we pay Her a 10% royalty on net sales. In return, Her provides us with assistance in the development and sourcing of products, promotion of products, employee training, customer service and high level store management.  On November 14, 2014, the agreement was modified to allow any payments that we make on Her'sbehalf to be offset against any royalty payments.  On March 7, 2015, Her Imports LLC assigned all assets and liabilities related to us to Her Holding, Inc. ("Her Holding").  Effective September 1, 2015, we issued 4,000,000 shares of our restricted common stock sharer valued at $2,200,000 to Her Holding in exchange for a reduction in the royalty to 2.5%.  Additionally, we agreed to pay for certain connectivity, telephony and customer service expenses that Her had previously paid.

 

eCommerce Platform

 

On May 28, 2014, we entered into an Asset Purchase Agreement with Leader Act Ltd HK, ("Leader"), a private Hong Kong corporation, to purchase an eCommerce Platform software program ("Platform") developed and owned by Leader. The platform entails all aspects of interaction that a company has with its customer, whether it is sales or service-related, and provides a greater understanding of the customer and helps manage customer data and all interaction with the customer. Leader agreed to service and maintain the software for two years for which we agreed to pay Leader. In return for Leader's services, we issued Leader 10,000,000 shares of our restricted common stock valued at $0.05 per share. For financial reporting purposes, $350,000 of the purchase price was allocated to the Platform and $150,000 was allocated to the software maintenance agreement, which was booked as a prepaid at the date of the acquisition and is being amortized on a straight-line basis over the two-year term of the agreement.

Media Investor Purchaser Agreement

 

On June 29, 2014, we entered into a Media Investor Purchaser Agreement ("MIP") with Leader, whereinLeader providesinvestment dollars of the "media purchase" for customer and lead generation and to manage this process. In doing so, Leader will create the offers, spend the funds necessary to purchase various media and manage the overall process. Leader is also responsible for graphic design, website design and various other programming expenses. The net revenue from the media purchase will be shared with each party receiving 50 percent after the deduction of certain costs and expenses including the media purchase, merchant fees, product costs, and affiliate fees. Weare responsible for customer service, network costs, accounting and other general and administrative costs. Leader can advanceus  up to $500,000, which may be converted, into a total of 10,000,000 of our restricted common shares at the fixed price of $0.05 per share. Once Leader has acquired the 10,000,000 shares of EZJR stock ownership, the MIP Agreement is no longer in force. Leader had previously advanced us with $50,000 for media purchases. On June 26, 2014, Leader used the $50,000 advance to purchase 1,000,000 restricted shares of our common stock at $0.05 per share. During the three months ended September 30, 2014, total net revenues generated under the agreement was $7,595, and $3,798 was available to Leader to purchase our stock. Since September 30, 2014, there has been no activity related to the MIP agreement since we havefocused ourmarketing efforts on the agreement with Her Imports. We anticipate that wewill reactivate the MIP program at some time in the future.

 

 

 

 

 

 

 

 

 

 

Growth Strategy

Our growth strategy consists of the following key elements:

 

●     Grow Our U.S. Customer Base. The market for our platform is large and underserved.  We will continue to market our platform to businesses to efficiently adopt and execute an effective marketing strategy to help them expand and grow.

 

●     Continue to Innovate and Expand Our Platform. Our target businesses are increasingly realizing the value of having an integrated marketing, sales and service platform. We will introduce new applications to extend the functionality of our platform.

 

Due to the success of our agreement with Her and the successor agreement with Her Holding, our management is reevaluating our overall business strategy.  Currently, we intend to focus on further leveraging our eCommerce platform.  Furthermore, our agreement with Her requires our involvement in their various retail locations, which is outside our core area of expertise.As of the date of this Form 10-K no decisions have been made as to this direction.

We anticipate that the results of operations of a specific business venture may not necessarily be indicative of the potential for future earnings, which may be impacted by a change in marketing strategies, business expansion, modifying product emphasis, changing or substantially augmenting management, and other factors. Management will analyze all relevant factors and make a determination based on a composite of available information, without reliance on any single factor.

 

Customers

 

As of the date of this report, we only had one service customer, Her.Our product customers are predominately individuals and sometimes hair salons.   We are not dependent upon any one or a few product customers.  As the product line expands, we intend to target young urban women by offering affordable health, beauty and fashion products; however, as we engage additional brands, the variety of markets and customers will expand.Our agreement with Her requires our involvement in direct retailing through "-brick and-mortar" locations, which is not within our core area of expertise of online marketing and selling.  Our current overall strategy is to expand as an online marketer of a variety of consumer products.

 

Dependence Upon Agreement with Her

During the year ended December 31, 2015, sales of Her Import products accounted for all of our revenues and operating profits.  Should the Her Agreement be cancelled it would negatively and materially impact our results of operations.

Customer Acquisition

 

We obtain customers through two primary channels, online marketing and through a network of affiliates.

 

Online Marketing.

We market our products and services primarily through the purchase of search engine keywords. Keywords are purchased from search engines through a bidding process and payment is based on "click-throughs" to a website that we maintain, which is referred to as "the offer." When the potential customer is presented the offer via search traffic, it is important to capture basic contact information. The process is such that each customer initially provides a limited amount of information and then as they move through this process we provide additional and more detailed information. We monetize this traffic in an automated fashion, however, if need be, a company staff member may contact the potential customer either electronically or by phone. Once a customer is acquired after the initial investment, we attempt to continue to monetize the customers. The key to this entire process is determining what keywords to purchase and obtaining the basic information of the customer.

Traditional Media Advertising.

During 2015, we have been testing a number of other methods to acquire customers, including national and local television and radio advertising.  To date, the results of these tests have been mixed and inconclusive.  However, it appears that the most efficient media may be local radio advertising in specific markets that Her operates.   Additionally, the advertising appears to be more effective in smaller markets.  In the future, we plan to further explore additional traditional forms of attracting new customers including, but not limited to, celebrity endorsements, public relations and events.

 

 

 

 

 

 

 

Competitors

 

Hair Extensions. There are many competitors that sell hair extensions including individuals, salons, mall kiosks and online stores.

 

Some of our competitors include:

 

AliExpress

Queen Virgin Remy

Go Naked Hair

Bella Dream Hair

Extensions Plus

Bellami Hair

Indique Hair

 

Certain of these competitors have physical locations while the majority only sell online. Some competitors only sell low-quality synthetic hair. We believe that we sell the highest quality product at a competitive price, primarily because we only sell 100% human hair.

Our competitive disadvantages are:

·	Many of our competitors sell inferior products at lower prices.

·	Customers have a difficult time differentiating between vendors of human hair extensions.

·	We do not currently address all geographical area in the U.S.

We intend to complete against our competitors through the following methods:

·	Offering superior products to our customers.

·	Educating our customers regarding quality issues for human hair extensions.

·	Providing accessory products to our customers.

·	Expanding our geographical reach by opening new retail locations.

·	Providing a superior online shopping experience to our customers.

 

Seasonality

 

The business areas in which we operate are subject to seasonal fluctuations because demand due to the ability of customers to pay for products.  Our revenues have historically been better during tax season , while our revenues have experienced declines in the during the latter part of summer. As such, past quarterly results are not indicative of future results and may be subject to seasonal fluctuations.

 

Patents, Trademarks, Franchises, Concessions, Royalty Agreements

 

We have no patents, licenses, franchises, concessions or royalty agreements.  We rely on a combination of US trademark, copyright, trade secret and patent laws as well as confidentiality procedures and contractual provisions to protect our proprietary technology and our brand. We rely on copyright laws to protect our future computer programs and our proprietary databases.  Additionally, we have a non-exclusive license with Her Importsto use the trademark and trade name "Her Imports" in marketing and selling human hair extensions.On November 14, 2014 the US Patent and Trademark Officer approved the "Her Imports" trademark.

 

 

 

 

 

 

 

Government Regulations

We are subject to a number of laws and regulations that affect companies conducting business on the Internet, many of which are still evolving and could be interpreted in ways that could harm our business. Numerous laws and regulatory schemes have been adopted at the national and state level in the United States. Our business is subject to the CAN-SPAM Act of 2003 and similar laws adopted by a number of states, which regulate unsolicited commercial emails, create criminal penalties for emails containing fraudulent headers and control other abusive online marketing practices. Similarly, the Federal Trade Commission, has guidelines that impose responsibilities on us with respect to communications with consumers and impose fines and liability for failure to comply with rules with respect to advertising or marketing practices they may deem misleading or deceptive.

Need for any Government Approval of Products or Services

Our services do not require government approval.

Costs and Effects of Environmental Laws

We are not subject to any costs or effects of environmental laws.

Research and Development

Since our inception, we have spent no funds on research and development.

Source and Availability of Raw Materials

Inapplicable

Number of Employees

We do not have any employees.   We rely upon our officers and directors to direct our business and business strategy.

ITEM 1A.   RISK FACTORS

 

As a Smaller Reporting Company, we are not required to provide risk factors.

 

ITEM 1B.   UNRESOLVED STAFF COMMENTS

 

Not Applicable.

 

ITEM 2.      PROPERTIES

 

Our corporate headquarters are located at 8250 W. Charleston Blvd., Suite 110, Las Vegas NV 89117. We pay rent on anon a month-to-month basis for $875.00.  Our lease expires on April, 30, 2016.We intend to renew our lease.

 

 

The Company does not own any real property.

 

 

 

 

 

 

 

 

 

ITEM 3.     LEGAL PROCEDINGS.

On or about September 5, 2015, in the United States District Court for the Eastern District of NewYork we were named as a defendant   in a civil action against Her Imports, LLC, Her Imports New York, LLC, Her Holding, Inc. us by the plaintiff, a former independent contractor of Her Imports, LLC.  The complaint claims unpaid wages and overtime wages in violation of New York Labor Law, among other things.  No specific damages are sought in the complaint.  We answered the complaint and have denied any wrongdoing since we had no relationship with the contractor, whatsoever. We believe that we have meritorious defense and we will vigorouslydefend his litigation.

From time to time, we may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may adversely affect our business.

ITEM 4.     MINE SAFETY DISCLOSURE

Not applicable.

 

PART II

 

ITEM 5.     MARKET FOR REGISTRANT'S COMMON EQUITY, RELATED STOCKHOLDER MATTERS AND PURCHASE OF EQUITY SECURITIES

 

Market Information

 

Our Common Stock, $0.001 par value, can be found on the OTC-Bulletin Board under the symbol: EZJR.

 

Our common stock for the past 2 fiscal years has been quoted, as follows

 

 

 

Holders of Common Stock

 

As of December 31, 2015, we have approximately 120 holders of record of our Common Stock.

Shares Outstanding

As of December 31, 2015, we had 32,599,576 common stock shares outstanding and zero shares of preferred stock outstanding.

 

Dividends

 

In the future we intend to follow a policy of retaining earnings, if any, to finance the growth of the business and do not anticipate paying any cash dividends in the foreseeable future. The declaration and payment of future dividends on the Common Stock will be the sole discretion of the board of directors and will depend on our profitability and financial condition, capital requirements, statutory and contractual restrictions, future prospects and other factors deemed relevant.

 

 

 

 

 

 

 

 

Options

We have no options outstanding

Warrants

We have no warrants outstanding.

Issuer Purchases of Equity Security Securities

 

We did not repurchase any of our equity securities during the years ended December 31, 2015 or December 31, 2014.

 

Securities Authorized for Issuance under Equity Compensation Plans

 

There are no outstanding grants or rights or any equity compensation plans in place.

 

Recent Sales of Unregistered Securities

 

On January 28, 2014, we issued 4,585,000 shares of restricted common stock in exchange for 100% of the stock of Leading Edge Financial, Inc., a Florida Corporation that provides credit management services.

 

On March 1, 2014, we released the 500,000 shares of restricted common stock being held in escrow that were used to secure the $100,000 promissory note described in Note 8 to these financial statements in exchange for the note and any outstanding interest due at the time of the exchange.

 

On May 28, 2014, we issued 10,000,000 restricted shares of common stock valued at $0.05 per share to Leader to purchase an e-Commerce Platform software program and a two-year software maintenance agreement.

 

On June 26, 2014, we sold 1,000,000 shares of restricted common stock for $0.05 per share in exchange for a $50,000 advance from Leader Act.

On September 1, 2015, we issued 4,000,000 shares of restricted common stock valued at $0.55 per share to Her Holding, Inc. in exchange for a reduction a royalty payable to Her based on net sales.

 

ITEM 6.     SELECTED FINANCIAL DATA

 

A smaller reporting company is not required to information otherwise required by this item.

 

ITEM 7.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

 

The following discussion and analysis compares our results of operations for the periods ended December 31, 2015 and 2014.  Ourdiscussion and analysis of our financial condition and results of operations is based upon our consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these financial statements requires management to make estimates and assumptions that may affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues, costs and expenses during the reporting periods. Actual results could differ materially from these estimates.

Forward-Looking Statements

 

We may from time to time may make written or oral "forward-looking statements" including statements contained in this report and in other of our communications, which are made in good faith pursuant to the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995.

 

These forward-looking statements include statements of our plans, objectives, expectations, estimates and intentions, which are subject to change based on various important factors (some of which are beyond our control). The following factors, in addition to others not listed, could cause  our actual results to differ materially from those expressed in forward looking statements: the strength of the domestic and local economies in which we  conducts operations, the impact of current uncertainties in global economic conditions and the ongoing financial crisis affecting the domestic banking system and financial markets, including the impact on our  suppliers and customers, changes in client needs and consumer spending habits, the impact of competition and technological change, our ability to manage our growth effectively, including our ability to successfully integrate any business which it might acquire, and currency fluctuations. All forward-looking statements in this report are based upon information available to us on the date of this report. We undertakeno obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise, except as required by law.

 

 

 

 

 

 

 

 

 

 

 

Risks, Trends and Uncertainties

Although we believe that the expectations reflected in any of our forward-looking statements are reasonable, actual results could differ materially from those projected or assumed in any of our forward-looking statements. Our future financial condition and results of operations, as well as any forward-looking statements, are subject to change and also subject to business trends, risks and uncertainties. The factors impacting these trends, risks and uncertainties include, but are not limited to:

 

●     Whether we are able to raise additional financing for working capital and product development;

●     Whether we are able to identify Internet marketing approaches;

●     Whether there is a deterioration in general or regional economic, market and political conditions;

●     Our accounting policies and methods may require management to make estimates about matters that are inherently uncertain;

●     Whether there are adverse state or federal legislation or regulation that increases the costs of compliance;

 

Executive Overview

Our primary business purpose is to improve the sales performance of brands, products and services through our proprietary eCommerce platform. Our unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, we utilize a process to monetize customers through up-sales, down-sales and cross-sales.

 

Effective October 1, 2014, we entered into a Marketing and Selling Agreement (the "Agreement") with Her Imports, LLC ("Her"), a retailer of human hair extensions and related products.  Under the Agreement provides that we sell Her's products online and at certain Her retail locations.

Results of Operations

As discussed above, we have divested three wholly owned subsidiaries, OWR, OWM and LEF.  For financial reporting purposes the financial positions and operations of OWR, OWM and LEF are treated as discontinued operations.  Additionally, we. entered into the Marketing and Selling Agreement with Her as of October 1, 2014.  Accordingly, fiscal 2014 only had one quarter of operations under the Agreement versus an entire year for fiscal 2015.  As such,discussion of comparable results for the years ended December 31, 2015 and 2014 are not meaningful.

DISCUSSION OF THE YEARS ENDED DECEMBER 31, 2015 AND 2014

Revenues

 

Revenues for the year ended December 31, 2015 were $13,287,173. These revenues were derived from the sale of human hair extensions and related hair care products under theHer Imports brand. These sales were made both on-line and at Her Imports retail locations.  Revenues for the year ended December 31, 2014 were $2,430,192 which consisted of $1,930,192 of sale of human hair extensions and related hair care products and $500,000 of service revenues related to the development of the Her Imports Ecommerce Website and the various online marketing and promotion programs.

 

Cost of revenues

 

Cost of products sold consists of that actual cost of the product, incoming freight, shipping expense to customers, merchant fees, shipping supplies and cost of packaging for the sale of human hair extension and related products. Cost of service revenues consisted primarily of payments made to website developers and marketing contractors.  For the year ended December 31, 2015 the cost of product sold was $6,706,425.  For the year ended December 31, 2014 cost of products sold was $1,102,560 and cost of service revenues was $130,562

 

Gross profit

 

For the year ended December 31, 2015, gross profit on products sold was $6,580,748 with a gross margin of 49.5%.  For the year ended December 31, 2014, gross profit was $1,197,070 with a gross margin of 49.3%.  This resulted from a gross profit of $369,438 from service revenues and $827,632 from product sales with gross margins of 73.9% and 42.9%, respectively.

 

 

 

 

 

 

 

 

Operating Expenses

 

Total operating expenses for the year ended December 31, 2015 was $5,660,254, consisting of $1,259,990 of royalties, $3,767,959 of selling expense and general and administrative expense of $632,305. Total operating expenses for the year ended December 31, 2014 was $589,884, consisting of $201,369 of royalties, $265,885 of selling expense and general and administrative expense of $122,630.

Operating Profit

 

As a result of the foregoing we achieved an operating profit of $920,494 for the year ended December 31, 2015 and an operating profit of $607,186 for the year ended December 31, 2014.

 

Other income and expense

 

For the year ended December 31, 2015, we recognized a gain of the sale of subsidiaries of $1,415,444, a gain of debt settlement of $11,405 and recognized a gain of $60,000 related to a previously assessed civil penalty that settled at no cost to us.  Additionally, during the period there was interest expense of $17,549. For the year ended December 31, 2014, interest expense was $26,938.

 

Provision for income taxes

 

We and our subsidiaries are subject to U.S. federal income tax as well as income tax of multiple state jurisdictions. An estimated blended tax rate of 38.25% has been used to calculate the provision for taxes based on income for the year ended December 31, 2015 and 0.0% for the year ended December 31, 2014 due to tax loss carryforwards which were fully utilized in 2015.  For financial reporting purposes the provision for income taxes is based on pre-tax income of $920,494.

 

Loss from discontinued operations

 

Loss from discontinued operations for year ended December 31, 2015 was $96,604 compared to a loss of $550,331 for the year ended December 31, 2014. The table below reconciles the loss from discontinued operations.

		Year Ended
		December 31,				December 31,
		2015				2014
Revenues		$	60,955			$	1,536,269
Cost of revenues			(5,568	)			(193,126	)
Commission expenses			(15,464	)			(441,164	)
Selling expense			(37,835	)			(680,225	)
General and administrative expenses			(66,892	)			(672,714	)
Interest expense			(31,800	)			(124,771	)
Loss from discontinued operations		$	(96,604	)		$	(575,731	)

 

Net income (loss)

 

As a result of the foregoing net income for the year ended December 31, 2015 was $1,947,814 compared to netincome of $4,517 for the year ended December 31, 2014.

 

 

 

 

 

 

 

 

 

 

Liquidity and Capital Resources

 

At December 31, 2015, we had $449,675 in cash and cash equivalents, receivables of $153,517 and total current assets of $2,472,288. At the same date, we had total current liabilities of $850,434, includingaccounts payable and accrued liabilities of $483,155, promissory note payable of $21,903 and income tax liability of $345,376.  The sole source of cash is operating activities offset by the repayment of $700,000 of the balance on a secured promissory note.

During 2015,we have seen a significant increase in our revenues.   Additionally, due to the sale of OWM, OWR and LEF we have has significantly reduced our operating expenses.  As sales grow, we will require higher levels of inventory, which will require working capital. Furthermore, we are contemplating developing new products to complement the existing product line which may require additional working capital.  Should that capital not be generated by operations or available to us from outside sources we may have to curtail growth in order to maintain a strong capital position.

During the past two years, we recorded income from operations totaling over $1.5 million on sales in excess of $15.7 million.  Our current working capital ratio is now over 2.9 to 1.   During the year ended December 31, 2015 we increased our cash on hand from December 31, 2014 but also paid down $707,067 in debt.  As a result, our auditors are no longer expressing an uncertainty as to our ability to continue as a going concern in their report opining on our financial statements for the years ended December 31, 2015 and 2014.

Summary of any product research and development that we will perform for the term of our plan of operation.

Not applicable.

 

Expected purchase or sale of plant and significant equipment

 

We do not anticipate the purchase or sale of any plant or significant equipment; as such items are not required by us at this time.

 

Significant changes in the number of employees

 

As of December 31, 2015, we did not have any employees. We are dependent upon our officers and directors for our future business development. As our operations expand we anticipate the need to hire additional employees, consultants and professionals; however, the exact number is not quantifiable at this time. Additionally, from time-to-time we rely heavily on independent contractors. Additionally, our founders provide a variety of services to us at no cost. At such time that we achieve financial stability and positive cash flow we anticipate that the founders will become our paid employees.  

 

Off-Balance Sheet Arrangements

 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results or operations, liquidity, capital expenditures or capital resources that is material to investors.

 

Critical Accounting Policies and Estimates

 

 

Product Sales

 Through the Her Imports store locations and our e-Commerce Website, www.herimports.com, we sell avariety of hair extension and related products. In the stores, customers pay for our products using either cash, a debit card or a credit card. In the case of cash sales at the store, the store manager makes a nightly deposit of the cash, rounded down to a dollar. For cash sales, we recognize the sale when the deposit is recorded into our account by the bank. For credit card and debit sales, we recognize the sale when the card is charged.

 

Product sales on the Website are paid for using either debit or credit cards. Sales for Website product sales are recognized upon shipment of the product.

Both online and in retail locations, certain customers have chosen to take advantage of financing made available by independent third parties.

 

 

 

 

 

 

 

 

 

 

On May 28, 2014, we purchased, for 10,000,000restricted shares of our common stock, an eCommerce software program. The value of the software is amortized over five years. We make judgments about the value of this long-lived assets whenever events or changes in circumstances indicate that an impairment in the remaining value of the assets recorded on the balance sheet may exist. We performed this impairment test in the fourth quarter of 2015. In order to estimate the fair value of long-lived assets, we typically make various assumptions about the future prospects for the business that the asset relates to, considers market factors specific to that business and estimates future cash flows to be generated by that business. These assumptions and estimates are necessarily subjective and based on management's best estimates based on the information available at the time such estimates are made. Based on these assumptions and estimates, we determine whether we need to record an impairment charge to reduce the value of the asset stated on the balance sheet to reflect its estimated fair value determined by a discounted cash flow analysis. We did not recognize any impairment charges related to software during the years ended December 31, 2015 or 2014.

 

Recent Pronouncements

 

Our management has evaluated all the recently issued accounting pronouncements through the filing date of these financial statements and does not believe that any of these pronouncements will have a material impact onour financial position and results of operations.

ITEM 7A.    QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK.

 

Inapplicable to Smaller Reporting Companies.

 

ITEM 8.       FINANCIAL STATEMENTS.

The financial statements are included as a separate section following the signature page to the Form 10-K.

ITEM 9.       CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND FINANCIAL DISCLOSURE

On July 28, 2015, our Board of Directors approved of the dismissal of De Joya Griffith, LLC as our independent registered public accounting firm.

 

The reports of De Joya Griffith, LLC on our financial statements for the years ended December 31, 2014 and 2013 did not contain an adverse opinion or disclaimer of opinion, and such reports were not qualified or modified as to uncertainty, audit scope, or accounting principle, except for an explanatory paragraph as to our ability to continue as a going concern for year ended December 31, 2013.

 

During the years ended December 31, 2014 and 2013 and through July 28, 2015, we had  no disagreements with De Joya Griffith, LLC on any matter of accounting principles or practices, financial statement disclosure or auditing scope or procedure, which disagreements, if not resolved to De Joya's Griffith's, LLC's satisfaction, would have caused them to make reference thereto in their reports on our financial statements for such periods.

 

During the years ended December 31, 2014 and 2013 and through July 28, 2015, there were no reportable events, as defined in Item 304(a)(1)(v) of Regulation S-K.

 

On July 28, 2015, our Board of Directors approved the appointment of and engaged RBSM, LLP, 2580 Anthem Village Dr., Henderson, Nevada 89052, as our independent registered public accounting firm. During the Registrant's two most recent fiscal years, the subsequent interim periods thereto, and through the Engagement Date, neither we  nor anyone on our  behalf consulted the Current Accountants regarding either (1) the application of accounting principles to a specified transaction regarding us, either completed or proposed, or the type of audit opinion that might be rendered on  our  financial statements; or (2) any matter regarding us  that was either the subject of a disagreement (as defined in Item 304(a)(1)(iv) of Regulation S-K and related instructions to Item 304 of Regulation S-K) or a reportable event (as defined in Item 304(a)(1)(v) of Regulation S-K).

 

ITEM 9A (T).    CONTROLS AND PROCEDURES

 

Evaluation of Disclosure Controls and Procedures

 

Our disclosure controls and procedures, as defined in Rule 13a-15(e) and 15d-15(e) under the Securities Exchange Act of 1934, as amended (the "Exchange Act"), are designed to ensure that information required to be disclosed in reports filed or submitted under the Exchange Act is recorded, processed, summarized, and reported within the time periods specified in rules and forms adopted by the SEC, and that such information is accumulated and communicated to management, including the Chief Executive Officer and the Chief Financial Officer, to allow timely decisions regarding required disclosures.

 

Management, with the participation of the Chief Executive Officer and the Chief Financial Officer, has evaluated the effectiveness of our disclosure controls and procedures as of the end of the period covered by this Form 10-K. Based on such evaluation, the Chief Executive Officer and the Chief Financial Officer concluded that, as of December 31, 2015, our disclosure controls and procedures were not effective. Our disclosure controls and procedures were not effective because of the "material weaknesses" described below under "Management's annual report on internal control over financial reporting," which are in the process of being remediated as described below under "Management Plan to Remediate Material Weaknesses."

 

 

 

 

 

 

 

 

Management's Report on Internal Control over Financial Reporting

 

Our management is responsible for establishing and maintaining adequate internal control over financial reporting. Internal control over financial reporting, as defined in rules promulgated under the Exchange Act, is a process designed by, or under the supervision of, our Chief Executive Officer and Chief Financial Officer and affected by our Board of Directors, management and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with GAAP. Internal control over financial reporting includes those policies and procedures that:

 

●     pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of our assets;

 

●     provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with GAAP, and that our receipts and expenditures are being made only in accordance with authorizations of our management and our Board of Directors; and

 

●      provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of our assets that could have a material effect on our financial statements

Because of its inherent limitations, a system of internal control over financial reporting can provide only reasonable, not absolute, assurance that the objectives of the control system are met and may not prevent or detect misstatements. Internal control over financial reporting is a process that involves human diligence and compliance and is subject to lapses in judgment and breakdowns resulting from human failures. Internal control over financial reporting also can be circumvented by collusion or improper override. Because of such limitations, there is a risk that material misstatements may not be prevented or detected on a timely basis by internal control over financial reporting. However, these inherent limitations are known features of the financial reporting process, and it is possible to design into the process safeguards to reduce, though not eliminate, this risk. Further, over time control may become inadequate because of changes in conditions or the degree of compliance with the policies or procedures may deteriorate.

 

Our management assessed the effectiveness of our internal control over financial reporting as of December 31, 2015. In making its assessment, management used the criteria established in Internal Control-Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission ("COSO"). Based on its assessment, management has concluded that we had certain control deficiencies described below that constituted material weaknesses in our internal controls over financial reporting. As a result, our internal control over financial reporting was not effective as of December 31, 2015.

 

A "material weakness" is defined under SEC rules as a deficiency, or a combination of deficiencies, in internal control over financial reporting such that there is a reasonable possibility that a material misstatement of a company's annual or interim financial statements will not be prevented or detected on a timely basis by the company's internal controls. As a result of management's review of the investigation issues and results, and other internal reviews and evaluations that were completed after the end of fiscal year 2015 related to the preparation of management's report on internal controls over financial reporting required for this annual report on Form 10-K, management concluded that we had material weaknesses in our control environment and financial reporting process consisting of the following:

 

●      lack of a functioning audit committee due to a lack of a majority of independent members and a lack of a majority of outside directors on our board of directors, resulting in ineffective oversight in the establishment and monitoring of required internal controls and procedures; and

 

●      insufficient written policies and procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements.

 

●     Insufficient controls on the monitoring of cash sales and deposits.

 

As a result of the re-audit of our 2014 financial statements we corrected an error related to the valuation of the accounting for and disclosure of the fair value of common stock issued for the conversion of debt. This resulted in the restatement of the Company's 2014 Consolidated Financial Statements; and

 

We do not believe the material weaknesses described above caused any meaningful or significant misreporting of our financial condition and results of operations for the fiscal year ended December 31, 2015. However, management believes that the lack of a functioning audit committee and the lack of a majority of outside directors on our board of directors results in ineffective oversight in the establishment and monitoring of required internal controls and procedures, which could result in a material misstatement in our financial statements in future periods.

This annual report does not include an attestation report of our registered public accounting firm regarding internal control over financial reporting.  Management's report was not subject to attestation by our registered public accounting firm pursuant to the Dodd-Frank Wall Street Reform and Consumer Protection Act, which permits us to provide only management's report in this annual report.

 

 

 

 

 

 

 

 

 

 Management Plan to Remediate Material Weaknesses

 

Management is pursuing the implementation of corrective measures to address the material weaknesses described above. In an effort to remediate the identified material weaknesses and other deficiencies and enhance our internal controls, we have initiated, or plan to initiate, the following series of measures:

 

We plan to appoint one or more outside directors to our board of directors who shall be appointed to an audit committee resulting in a fully functioning audit committee who will undertake the oversight in the establishment and monitoring of required internal controls and procedures such as reviewing and approving estimates and assumptions made by management when funds are available to us. Additionally, we will create written policies and procedures for accounting and financial reporting with respect to the requirements and application of US GAAP and SEC disclosure requirements.

 

We believe the remediation measures described above will remediate the material weaknesses we have identified and strengthen our internal control over financial reporting. We are committed to continuing to improve our internal control processes and will continue to diligently and vigorously review our financial reporting controls and procedures. As we continue to evaluate and work to improve our internal control over financial reporting, we may determine to take additional measures to address control deficiencies or determine to modify, or in appropriate circumstances not to complete, certain of the remediation measures described above.

 

Changes in Internal Control over Financial Reporting

 

There were no changes in our internal control over financial reporting (as such term is defined in Rules 13a-15(f) and 15d-15(f) of the Exchange Act) during the most recent fiscal quarter that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

 

This annual report does not include an attestation report of the Corporation's registered public accounting firm regarding internal control over financial reporting. Management's report was not subject to attestation by the Corporation's registered public accounting firm pursuant to temporary rules of the SEC that permit the Corporation to provide only the management's report in this quarterly report.

 

 Changes in internal controls over financial reporting

 

There was no change in our internal controls over financial reporting that occurred during the period covered by this report that has materially affected, or is reasonably likely to materially affect, our internal controls over financial reporting.

 

ITEM 9B.   OTHER INFORMATION

 

None.

PART III

 

ITEM 10.    DIRECTORS, EXECUTIVE OFFICERS AND CORPORATE GOVERNANCE.

 

Identification of Directors and Executive Officers.

 

The following table sets forth certain information regarding our current directors and executive officers. Our executive officers serve one-year terms.

 

 

 

 

 

 

 

 

Biographies of Directors/Officers

 

Mr. Barry Hall, Executive Chairman of the Board of Directors and Chief Financial Officer

 

Mr. Hall was appointed to our Board of Directors as Executive Chairman and Chief Financial Officer on January 28, 2014 and was appointed Chief Executive Officer on May 15, 2015. Mr. Hall concurrently serves as the President of Carlaris LV Inc. (Carlaris), which provides consulting services to the Company pursuant to a consulting agreement between Carlaris and the Company, dated December 1, 2015. Since July 2007 Hall has served as President of Carlaris and its predecessor company Carlaris, Inc., which provides management and consulting services.

 

Prior to the formation of Carlaris, Hall had various management roles including Chairman and Chief Executive Officer of CalAmp Corp. (symbol: CAMP), Chief Financial Officer of EarthLink, Inc. (symbol: ELNK), Chief Financial Officer of Styleclick, Inc., Chief Financial Officer of L.A. Cellular and Chief Financial Officer of Applied Solar Energy Corporation. Early in his career Hall worked as a Certified Public Accountant and audit manager for Arthur Young & Company where he managed the audits of a variety of companies in the high-tech, financial services and restaurant industries.

 

Mr. Hall concurrently serves as the President of Carlaris LV, Inc. that provides consulting services to the Company pursuant to a new consulting agreement between Carlaris and EZJR, dated December 1, 2015.

 

Hall holds an MBA and a BA in Mathematics, both earned at San Diego State University.

 

Mr. Denis Betsi, Chief Technology Officer

 

Mr. Betsi was appointed to our Board of Directors on May 24, 2014. On December 23, 2014, he was appointed as our Chief Technology Officer. Mr. Betsi has 18-years of experience in high-tech, marketing industry, data analytics and business intelligence. He has served as a Chief Executive Office, President or Chief Technical officer for a variety of privately high tech, nutraceutical and Internet marketing companies. For the past 18-years, Mr. Betsi has worked to create a payment-processingplatform, which has processed well over one billion dollars in direct & Internet marketing transactions. He has also been involved in multiple product launches in different niches and different countries and languages and has been instrumental in building the technological backbone of these launches.

 

Mr. Betsi's first IT startup was at the age of 19 and has since provided a wide range of services including consulting in the field of data analytics, business intelligence, customer satisfaction and retention programs as well as developing a complete eCommerce Software, Shopping cart solutions and Customer Relationship Management platform as well as being the CTO for 2 affiliate networks.

 

Mr. Betsi concurrently serves as the President of Into Sales, Inc., a position he has held since 2009.  Into Sales, Inc. providesus with consulting services as provided for in a December 1, 2015 consulting agreement between us and Sales, Inc.  Mr. Betsi has

 

Mr. Juan Hernandez, Director

 

 Mr. Hernandez was appointed to our Board of Directors on May 24, 2014. Juan Hernández, served at IFXBG as director, in charge of overseeing the process of listing companies in the Frankfurt stock exchange as well as the GXG in London, also on double listings for companies that needed to raise funds on European Markets. He has experience on the process of taking a company public, raising funds and on structuring financial instruments for project financing.

 

Since, 2011 Mr. Hernández has been a director at Guerrilla Social Media Optimization and is responsible for handling the Internet marketing of several of the public listed companies. Mr. Hernández also held various management positions in companies in the financial, health, telecom and Internet fields. He holds a degree in Systems Engineering from Universidad Metropolitana in Caracas, Venezuela in 2001, then went to live in Spain where he worked at companies such as Telecinco and Telecor.

 

Involvement in Certain Legal Proceedings.

 

Our directors, executive officers and control persons have not been involved in any of the following events during the past ten years and which is material to an evaluation of the ability or the integrity of our directors or executive officers:

 

●      any bankruptcy petition filed by or against any business of which such person was a general partner or executive officer either at the time of the bankruptcy or within two years prior to that time;

 

●      any conviction in a criminal proceeding or being subject to a pending criminal proceeding (excluding traffic violations and other minor offences);

  

●      being subject to any order, judgment, or decree, not subsequently reversed, suspended or vacated, of any court of competent jurisdiction, permanently or temporarily enjoining, barring, suspending or otherwise limiting his involvement in any type of business, securities or banking activities;

  

 

 

 

 

 

 

 

 

 

●      being found by a court of competent jurisdiction (in a civil action), the SEC or the Commodity Futures Trading Commission to have violated a federal or state securities or commodities law, and the judgment has not been reversed, suspended, or vacated;

 

●      any judicial or administrative proceedings resulting from involvement in mail or wire fraud or fraud in connection with any business entity;

 

●       Any judicial or administrative proceedings based on violations of federal or state securities, commodities, banking or insurance laws and regulations, or any settlement to such actions; and

 

●      Any disciplinary sanctions or orders imposed by a stock, commodities or derivatives exchange or other self-regulatory organization.

 

Board of Directors

 

Our board of directors currently consists of members; Mr. Hall, Mr. Betsi and Mr. Hernandez. Our directors serve one-year terms.

 

Audit Committee

 

The company does not presently have an Audit Committee. No qualified financial expert has been hired because the company is too small to afford such expense.

 

Committees and Procedures

 

●      We have no standing audit, nominating and compensation committees of our Board of Directors, or committees performing similar functions. The Board acts itself in lieu of committees due to its small size.  Our Board of Directors does not believe  it is appropriate at the current time to establish such committees and such functions are performed by our Board of Directors as a whole.

 

●      The members of the Board who act as nominating committee are not independent, pursuant to the definition of independence of a national securities exchange registered pursuant to section 6(a) of the Act (15 U.S.C. 78f(a).

 

●      The nominating committee has no policy with regard to the consideration of any director candidates recommended by security holders, but the committee will consider director candidates recommended by security holders.

 

●      The basis for the view of the board of directors that it is appropriate for the registrant not to have such a policy is that there is no need to adopt a policy for a small company.

 

 

●      The nominating committee will consider candidates recommended by security holders, and by security holders in submitting such recommendations.

   

●      There are no specific, minimum qualifications that the nominating committee believes must be met by a nominee recommended by security holders except to find anyone willing to serve with a clean background.

 

●     The nominating committee's process for identifying and evaluation of nominees for director, including nominees recommended by security holders, is to find qualified persons willing to serve with clean backgrounds. There are no differences in the manner in which the nominating committee evaluates nominees for director based on whether the nominee is recommended by a security holder, or found by the board.

 

Compliance with Section 16(A) of the Exchange Act 

 

Section 16(a) of the Exchange Act, as amended, requires our executive officers, directors and persons who beneficially own more than 10% of our common stock to file reports of their beneficial ownership and changes in ownership (Forms 3, 4 and 5, and any amendment thereto) with the SEC. Executive officers, directors, and greater-than-ten percent holders are required to furnish us with copies of all Section 16(a) forms they file.

 

Code of Ethics

 

On May 28, 2014, we adopted a Code of Ethics for the Board and any salaried employees, which may be reviewed annually.

 

 

 

 

 

 

 

 

 Limitation of Liability of Directors

 

Pursuant to the Nevada General Corporation Law, our Articles of Incorporation exclude personal liability for our Directors for monetary damages based upon any violation of their fiduciary duties as Directors, except as to liability for any breach of the duty of loyalty, acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, or any transaction from which a Director receives an improper personal benefit. This exclusion of liability does not limit any right which a Director may have to be indemnified and does not affect any Director's liability under federal or applicable state securities laws. We have agreed to indemnify our directors against expenses, judgments, and amounts paid in settlement in connection with any claim against a Director if he acted in good faith and in a manner he believed to be in our best interests.

 

Nevada Anti-Takeover Law and Charter and By-law Provisions

 

The anti-takeover provisions of Sections 78.411 through 78.445 of the Nevada Corporation Law apply to us. Section 78.438 of the Nevada law prohibits us from merging with or selling more than 5% of our assets or stock to any shareholder who owns or owned more than 10% of any stock or any entity related to a 10% shareholder for three years after the date on which the shareholder acquired our shares, unless the transaction is approved byour Board of Directors. The provisions also prohibit us y from completing any of the transactions described in the preceding sentence with a 10% shareholder who has held the shares more than three years and its related entities unless the transaction is approved by our Board of Directors or a majority of our shares, other than shares owned by that 10% shareholder or any related entity. These provisions could delay, defer or prevent a change in ourcontrol.

 

ITEM 11.   EXECUTIVE COMPENSATION.

 

The following summary compensation table sets forth all compensation awarded to, earned by, or paid to the named executive officer paid by OWR for the last completed fiscal year in all capacities for the accounts of our executives, including the Chief Executive Officer (CEO).

EZJR Summary Compensation Table

Name	Principal Position	Year	Salary	Bonus	Stock Award	All Other Compensation	Total
Barry Hall (1)	Chairman, CEO & CFO	2015	-0-	-0-	-0-	$   100,000	$   100,000
	Chairman & CFO	2014	-0-	-0-	-0-	$     42,000	$     42,000
Denis Betsi (2)	CTO	2015	-0-	-0-	-0-	$   211,000	$   211,000
	CTO	2014	-0-	-0-	-0-	$     20,000	$     20,000

 

(1)    Barry Hall was appointed Executive Chairman and CFO on January 28, 2014 and CEO on May 15, 2015. All Barry Hall's compensation consist of payments for consulting work.

 

(2)    Denis Betsi was appointed CTO on November 1, 2014. All Denis Betsi's compensation consists of payments for consulting work.

 

Outstanding Equity Awards at Fiscal Year End

 

There are no outstanding equity awards at December 31, 2015.

 

Stock Option Grants

 

We did not grant any stock options to the executive officers or directors from inception through December 31, 2015.

 

 Option Exercises for Fiscal Year-Ending December 31, 2015

 

There were no options exercised by our named executive officer in fiscal year ending December 31, 2015.
 

 

 

 

 

 

 

 

 

ITEM 12.   SERCURITY OWNERSHIP OF CERTAN BENEFICIAL OWNERS AND MANAGEMENT

 

The following table presents information, to the best of our knowledge, about the ownership of our common stock on April 14, 2016 relating to those persons known to beneficially own more than 5% of our capital stock and by our named executive officer and sole director. The percentage of beneficial ownership for the following table is based on 32,599,576 shares of common stock outstanding.

 

 

(1)   Beneficial ownership has not been determined in accordance with Rule 13d-3 under the Exchange Act. Pursuant to the rules of the SEC, shares of common stock which an individual or group has a right to acquire within 60 days pursuant to the exercise of options or warrants are deemed to be outstanding for the purpose of computing the percentage ownership of such individual or group, but are not deemed to be beneficially owned and outstanding for the purpose of computing the percentage ownership of any other person shown in the table.

(2)   Edward Zimbardi owns 1,115,000 shares of common stock.  Brenda Zimbardi, Mr. Zimbardi's wife is the beneficial owner who has the ultimate voting control over 6,019,839 shares held in the name of AdMaxOffers.com. We are not aware of any arrangements that may result in "changes in control" as that term is defined by the provisions of Item 403(c) of Regulation S-B.

(3)   Mark Destefano owns 1,612,250 shares of common stock and is the beneficial owner who has the ultimate voting control over 500,000 shares held in the name of MQ LLP, of which he is the managing member.

 

We believe that all persons named have full voting and investment power with respect to the shares indicated, unless otherwise noted in the table. Under the rules of the Securities and Exchange Commission, a person (or group of persons) is deemed to be a "beneficial owner" of a security if he or she, directly or indirectly, has or shares the power to vote or to direct the voting of such security, or the power to dispose of or to direct the disposition of such security. Accordingly, more than one person may be deemed to be a beneficial owner of the same security. A person is also deemed to be a beneficial owner of any security, which that person has the right to acquire within 60 days, such as options or warrants to purchase our common stock.

 

 

 

 

 

 

 

ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTION, AND DIRECTOR INDEPENDENCE

Advances from Stockholders and Issuance of Common Stock

 

During the year ended December 31, 2015, the net decrease in the amount of related party receivable was $203,445 from the balance of $292,022 related party receivables outstanding as of December 31, 2014.

 

During the year ended December 31, 2015, we issued 4,000,000 shares to Her Holding, Inc. in exchange for a reduction in the amount of royalty to be paid under the Marketing and Selling Agreement.

Mr. Denis Betsi, our Chief Technology Officer/Director provides us with consulting services through a company called Into Sales, Inc., of which he is the President.  During the year ended December 31, 2015 we paid Into Sales, Inc. $211,000 for such services.

Board of Directors Independence

The OTC Bulletin Board, on which the Company's common stock is currently traded, does not have a requirement that a majority of the Board of Directors be independent or separate independence determination requirements. The Company has one director who is not deemed to be independent.

ITEM 14.   PRINCIPAL ACCOUNTANT FEES AND SERVICES

 On July 28, 2015 (the "Engagement Date"), our Board of Directors approved the appointment of and engaged RBSM LLP, 2580 Anthem Village Dr., Henderson, Nevada 89052, as our independent registered public accounting firm.  As noted above, RBSM, replaced De Joya Griffith, LLC.

The aggregate fees billed to us or incurred by us to RBSM, LLP for the year ended December 31, 2015 and De Joya Griffith, LLC for the year ended December 31, 2014 are as follows:

 

(1)     Audit Fees include fees billed and expected to be billed for services performed as of December 31, 2015 to comply with Generally Accepted Auditing Principles (GAAP), including the recurring audit of our financial statements for such period included in this Annual Report on Form 10-K and for the reviews of the quarterly financial statements included in the Quarterly Reports on Form 10-Q filed with the Securities and Exchange Commission.

 

Audit Committee Policies and Procedures

 

We do not have an audit committee; therefore, our CEO pre-approves all services to be provided to us by our independent auditor. This process involves obtaining (I) a written description of the proposed services, (ii) the confirmation of our Principal Accounting Officer that the services are compatible with maintaining specific principles relating to independence, and (iii) confirmation from our securities counsel that the services are not among those that our independent auditors have been prohibited from performing under SEC rules. In fiscal period ending December, 31, 2015, all fees paid to RBSM, LLP were unanimously pre-approved in accordance with this policy.

 

Less than 50 percent of hours expended on the principal accountant's engagement to audit the registrant's financial statements for the most recent fiscal year were attributed to work performed by persons other than the principal accountant's full-time, permanent employees.

 

For the years ended December 31, 2015 and 2014, there were no fees billed for professional services rendered by the Company's independent auditors for audit-related fees, which include assistance with responding to SEC comment letters, consents, and procedures performed relating to potential acquisitions.

Tax Fees

 

For the years ended December 31, 2015 and 2014, there were no fees billed for the preparation of corporate tax returns.

 

 

 

 

 

 

PART IV

 

ITEM 15.   EXHIBITS.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

 

 

 

 

 

 

 

 

 

 

 

 

EZJR, Inc.

Index to the Consolidated Financial Statements

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

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The accompanying notes are an integral part of these consolidated financial statements.

 

 

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The accompanying notes are an integral part of these consolidated financial statements.

 

 

 

 

 

The accompanying notes are an integral part of these consolidated financial statements.

 

 

 

 

 

 

Notes to the Consolidated Financial Statements

1. Description of the Company

 

EZJR, Inc., ("the Company" or the "Registrant") was incorporated August 14, 2006 under the laws of the State of Nevada, as IVPSA Corporation ("IVP"). The Company was incorporated as a subsidiary of Eaton Laboratories, Inc., a Nevada corporation.

EZJR, is an Internet marketing company headquartered in Las Vegas, Nevada. The Company has one wholly owned subsidiary, Her Marketing Concepts, Inc. ("Her Marketing"), a Nevada Corporation.  The primary purpose of Her Marketing is to purchase various media for customer and lead generation.  Additionally, Her Marketing will act as a conduit for the implementation and management of the Media Investor Purchase Agreement described below.  EZJR's primary business is to improve the sales performance of brands, products and services by way of its proprietary e-commerce platform. The Company's unique methodology minimizes the cost of generating leads and then maximizes the conversion of those leads into customers. After the initial sale, EZJR utilizes a process for monetizing customers to the greatest extent possible through up sales, down sales and cross sales.

On July 25, 2008, EZJR, Inc., a Nevada corporation and IVPSA Corporation, entered into an Acquisition Agreement and Plan of Merger. Immediately upon the effectiveness of the merger, the original EZJR ceased to exist.

 

In January 2012, EZJR, Inc. ("Company") ("EZJR") entered into a two-step transaction with OwnerWiz Realty Inc. ("OWR"), a privatelyheld Georgia corporation. The first step of the transaction occurred in January 2012, when an entity owned by the shareholders of OWR and parent company of OW Marketing, Inc. ("OWM") acquired seven million five hundred thousand (7,500,000) shares of EZJR, approximately 95.25% of the then outstanding shares of EZJR totaling 7,873,750 shares from then two major shareholders in a private transaction. The second step of the transaction occurred on March 1, 2012, when EZJR, Inc., EZJR Acquisition Corporation ("Sub"), a Nevada corporation and subsidiary of EZJR and OWR, entered into a Share Exchange Agreement and Plan of Merger "Share Exchange" pursuant to which the Sub was merged with and into OWR, with OWR surviving as a wholly-owned subsidiary of the Company. The Company acquired all of the outstanding capital stock of OWR in exchange for issuing 390,000 shares of EZJR common stock, which were issued to two shareholders of OWR. Since the former shareholders of OWR owned over 95% of the outstanding common stock of EZJR upon consummation of the Share Exchange, the transaction was recorded as a reverse merger and resulted in a recapitalization with OWR being the acquirer for accounting purposes. Accordingly, the historical financial statements are those of OWR and have been prepared to give retroactive effect to the reverse acquisition. The transaction contemplated by the Agreement was intended to be a "tax-free" reorganization pursuant to the provisions of Section 351 and 368(a)(1)(A) of the Internal Revenue Code of 1986, as amended. 

 

On January 28, 2014, the Company acquired Leading Edge Financial ("LEF"), a private Florida corporation engaged in the business of personal credit management in a stock exchange transaction whereby the Company exchanged 4,585,000 shares of restricted common stock in exchange for 100% of the stock of LEF.

On April 22, 2015,the Company incorporated Her Marketing Concepts, Inc. ("Her Marketing"), a Nevada Corporation, as a whollyowned subsidiary.  The primary purpose of Her Marketing is to purchase various media for customer and lead generation.

On May 15, 2015, the Company entered into an agreement with AdMaxOffers.com LLC ("Admax"), a shareholder and beneficial owner of the Company tosell all of its ownership interest inOWR and LEF in exchange for Admax returning to the Company 650,000 shares of common stock of the Company (valued at $422,500 at the time of the transaction).Pursuant to this divesture transaction, majority of the assets and obligations of OWR, LEF, and OWM are no longer the assets and obligations of the Company.  As part of the sale of these subsidiaries to Admax, Admax agreed to assume the liabilities for all compensation owed to both the former CTO and the then CEO.  In turn, the Company agreed to assume the following liabilities of OWM and LEF:  1) estimated unpaid payroll taxes of $6,665 plus estimated late fees of $1,033; 2) remaining Administrative fees and other fees owed under an Assurance of Voluntary Compliance pursuant to the Fair Business Practice Act with the State of Georgia of approximately $10,000; 3) a customer refund for $1,500; and 4) a $25,000 Note payable plus unpaid interest.  Additionally, the Company agreed to reimburse Edward Zimbardi and Brenda Zimbardi up to $10,000 for legal fees that they may incur to defend against lawsuits related to any legal decisions that they took on behalf of the Company while serving as an officer of the Company or any of its subsidiaries at the time.

During the three months ended June 30, 2015, the Company recognized a gain on the sale of these subsidiaries of $1,415,444.  For the years ended December 31, 2015 and 2014, the operations of OWR, LEF and OWM were accounted for as discontinued operations.

 

 

 

 

 

 

 

Agreement with Her Holding, Inc.

As of October 1, 2014, EZJR entered into a Marketing and Selling Agreement (the "Agreement") with Her Imports, LLC ("Her"), aretailer of human hair extensions and related products. Under the agreement EZJR was to custom design Her's eCommerce Websites and generate customer leads through email marketing campaigns, online advertising and social media and various affiliate marketing campaigns. Finally, EZJR was to sell Her's products as well as other products to these customers. As part of the Agreement EZJR purchased Her's inventory that was on hand at September 30, 2014 in exchange for a Secured Promissory Note. It is the Company's intention to enter into similar agreements with other brands and retailers some of who will pay a commission to the Company based on the sales generated.

 

In addition to EZJR selling the Her products online, Her's products are sold at independent retail store locations. As part of the agreement with Her, EZJR reimburses Her for the expenses of these store locations, employee costs, connectivity expenses and certain other expenses as agreed upon. All retail store sales are made by EZJR and are processed through a Point-of-Sale (POS) system implemented by EZJR. Additionally, EZJR reimburses Her for specific customer service costs, warehousing and fulfillment expenses. Finally, the Company pays Her a 10% royalty on net sales. In return, Her provides the Company assistance in development and sourcing of products, promotion of products, employee training, customer service and high level store management.  On November 14, 2014, the agreement was modified to allow any payments made by the Company on behalf of Her to be offset against any royalty payments.Effective September 1, 2015, the Company issued 4,000,000 shares of restricted common stock valued at $2,200,000 to Her Holding in exchange for a reduction in the royalty to 2.5%.  Additionally, the Company agreed to pay for certain connectivity, telephony and customer services expenses that heretofore were paid by Her.

 

During the year ended December 31, 2015, sales of Her Import products accounted for all of the Company's revenues and operating profits.

eCommerce Platform

 

On May 28, 2014, the Company entered into an Asset Purchase Agreement with Leader Act Ltd HK, ("Leader") a private Hong Kong corporation to purchase an eCommerce Platform ("Platform") software program developed and owned by Leader. The platform entails all aspects of interaction that a company has with its customer, whether it is sales or service-related. It also provides a greater understanding of the customer and helps manage customer data and all interaction with the customer. Under the terms of the Asset Purchase Agreement, Leader agrees to service and maintain the software for a period of two years. Subsequently, Leader will be paid to service and maintain the software. For the Platform and service and maintenance the Company issued to Leader 10,000,000 restricted shares of common stock valued at $0.05 per share. For financial reporting purposes, $350,000 of the purchase price was allocated to the Platform and $150,000 was allocated to the software maintenance agreement, which was booked as a prepaid at the date of the acquisition and is being amortized on a straight-line basis over the two-year term of the agreement.

Media Investor Purchaser Agreement

 

On June 29, 2014, the Company entered into a Media Investor Purchaser Agreement ("MIP") with Leader. Under the terms of the MIP Agreement, Leader undertakes the responsibility to provide the investment dollars of the "media purchase" for customer and lead generation and to manage this process. In doing so, Leader will create the offers, spend the funds necessary to purchase various media and manage the overall process. The Company's current on-line offers are focused in the financial services industry, representing credit monitoring and management. Leader is also responsible for graphic design, Website design and various other programming expenses. The net revenue from the media purchase will be shared with each party receiving 50 percent after the deduction of certain costs and expenses including the media purchase, merchant fees, product costs, and affiliate fees. Under the agreement the Company will be responsible for customer service, network costs, accounting and other general and administrative costs. Leader can advance EZJR up to $500,000, which may be converted, into a total of 10,000,000 restricted common shares of EZJR stock at the fixed price of $0.05 per share. Once Leader has acquired the 10,000,000 shares of EZJR stock ownership, the MIP Agreement is no longer in force. Leader had previously advanced the Company the sum of $50,000 for media purchases. On June 26, 2014, these funds were used to purchase 1,000,000 restricted shares of the Company's common stock at $0.05 per share. During the years ended December 31, 2015 and 2014 total net revenues generated under the agreement was $7,595 and $3,798 and was available to Leader to purchase stock. Since September 30, 2014 there has been no activity related to the MIP agreement as the Company has been focusing itsmarketing efforts on the agreement with Her Imports. However, the Company anticipates that the MIP program will be reactivated at some point in the future.

 

 

Certain reclassifications have been made to the prior year's financial statements to conform to the current year's presentation.  These reclassifications had no effect on previously reported results of operations.  The Company reclassified certain expense accounts to conform to the currents year's treatment.

 

 

 

 

 

 

 

The Company has restated its previously issued 2014 consolidated financial statements for matters related to the following previously reported item: loss on conversion of debt to equity; additional paid-in-capital; accumulated deficit; and the related income tax effects. The accompanying financial statements for 2014 have been restated to reflect the corrections.

The following is a summary of the restatements for 2014:

		As Previously Reported				Restatement				As Restated
BALANCE SHEET
Additional paid-in capital		$	17,574,087			$	(1,212,500	)		$	16,361,587
Accumulated deficit			(17,520,530	)			1,212,500				(16,308,030	)
INCOME STATEMENT
Gain (loss) on debt settlement			(1,212,500	)			1,212,500				-
Total other income (expense)			(1,239,438	)			1,212,500				(26,938	)
Income (loss) from continuing operations before provision for income taxes			(632,252	)			1,212,500				580,248
Net income (loss)			(1,207,983	)			1,212,500				4,517
STATEMENT OF CASH FLOWS
Net income (loss) from continuing operations			(632,252	)			1,212,500				580,248
Non-cash loss on debt settlement			1,212,500				(1,212,500	)			-
Net cash provided by operating activities			(349,746	)			-				(349,746	)
STATEMENT OF SHAREHOLDERS' EQUITY (DEFICIT)
Additional paid-in-capital			17,574,087				(1,212,500	)			16,361,587
Accumulated deficit			(17,520,530	)			1,212,500				(16,308,030	)

2. Summary of Significant Accounting Policies

 

 

The consolidated financial statements include the accounts of the Company (a Nevada Corporation) and its whollyowned subsidiary, Her Marketing Concepts, Inc. All significant intercompany transactions have been eliminated in consolidation.

 

The Company has prepared the accompanying consolidated financial statements pursuant to U.S. Generally Accepted Accounting Principles.

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect certain reported amounts and disclosures.  Management uses its historical records and knowledge of its business in making estimates.  Accordingly, actual results could differ from those estimates.

As described in Note 1, on May 15, 2015 the Company soldthree whollyowned subsidiaries as part of an exchange of stock.  For financial reporting purposes the sale of these entities is reported as discontinued operations.  As such the assets and liabilities, net of liabilities assumed, of these entities have been classified as assets and liabilities held for sale in accordance with Accounting Standard Codification 205-20 as of December 31, 2014.  Because the transaction is an exchange of stock, the transaction is not taxable in accordance with IRC Section 1031.

 

 

The Company considers deposits that can be redeemed on demand and investments that have original maturities of less than three months, when purchased, to be cash equivalents. As of December 31, 2015 and December 31, 2014, the Company's cash and cash equivalents were on deposit in federallyinsured financial institutions, and at times may exceed federally insured limits.

 

 

 

 

 

 

 

 

 

Financial instruments that potentially subject the Company to concentrations of credit risk consist principally of cash deposits. The Federal Deposit Insurance Corporation (FDIC) insures deposits at the Company's financial institutions.  From time-to-time one or more of the Company's bank accounts may exceed the FDIC insurance limits.

 

 

Accounts receivable represent balances related to products sold for which the Company has not received the related funds from various financial institutions as of the reporting period. Interest is not accrued accounts receivable and all receivables are received within one week of the end of the reporting period and, as such, the Company has no allowance for doubtful accounts as of December 31, 2015 and December 31, 2014.

 

 

The Company measures fair value based on the prices that would be received to sell an asset or paid to transfer a liability in an orderly transaction between market participants at the measurement date. Fair value measurements are based on a three tier hierarchy that prioritizes the inputs used to measure fair value, using quoted prices in active markets for identical assets (Level 1); significant other observable inputs (Level 2); and significant unobservable inputs (Level 3).

  

The Company did not have any assets measured at fair value on a recurring basis at December 31, 2015 or December 31, 2014.

The Company believes the carrying amounts of cash and cash equivalents, accounts receivable, other current assets, accounts payable, accrued salaries, wages and payroll taxes, and other accrued expenses are a reasonable approximation of the fair value of those financial instruments because of the nature of the underlying transactions and the short-term maturities involved.

 

Inventory is booked at cost on a FIFO basis plus incoming shipping charges. The Company evaluates the carrying value of inventory to determine if the carrying value is recoverable at estimated selling prices. To the extent that estimated selling prices do not exceed the associated carrying values, inventory carrying amounts are written down. In addition, the Company inventory on hand or committed with suppliers, that is not expected to be sold within the next 12 months, is considered as excess and thus appropriate write-downs of the inventory carrying amounts are established through a charge to cost of revenues. Significant reductions in product pricing, or changes in technology and/or demand may necessitate additional write-downs of inventory carrying value in the future.

 

Deposits consists of the following:

		December 31,				December 31,
		2015				2014
Deposits on Products		$	-			$	46,379
Security Deposits			17,780				-
Total		$	17,780			$	46,379

 

Effective September 1, 2015, the Company issued 4,000,000 shares of restricted common stock valued at $2,200,000 to Her Holding in exchange for a reduction in the royalty to 2.5%.  Additionally, the Company agreed to pay for certain connectivity, telephony and customer service expenses that heretofore were paid by Her.  For financial statement reporting purposes, the value of the stock paid to Her was treated as an intangible asset to be amortized into expense until such time as the reduction in royalties paid totals $2,200,000.  During the year ended December 31, 2015, amortization of the intangible asset was $320,889.  The amount of intangible asset amortized is calculated by taking the difference between the royalty calculation at previous royalty rate of 10% and the new rate of 2.5%.

 

 

 

 

 

 

 

 

 

 

Property and equipment are recorded at cost. Expenditures for major additions and improvements are capitalized and minor replacements, maintenance, and repairs are charged to expense as incurred. When property and equipment are retired or otherwise disposed of, the cost and accumulated depreciation are removed from the accounts and any resulting gain or loss is included in the results of operations for the respective period. Depreciation is provided over the estimated useful lives of the related assets using the straight-line method for financial statement purposes. The Company uses other depreciation methods for tax purposes where appropriate. The estimated useful lives for significant property and equipment categories are as follows:

 

Furniture and fixtures	5 years
Computers and equipment	3 years
Software	5 years
Leasehold improvement	remaining life of the lease

 

Product Sales

 

The Company, through the Her Imports store locations and its eCommerce Website, www.herimports.com, sells a variety of hair extensions and related products. In the stores, customers pay for the products using either cash, a debit card or a credit card. In the case of cash sales at the store, the store manager makes a nightly deposit of the cash, rounded down to a dollar. For cash sales, the Company recognizes the sale when the deposit is recorded into the Company's account by the bank. For credit card and debit sales, the Company recognizes the sale when the card is charged.

 

Product sales on the Website are paid for using either debit cards, credit cards, PayPal or an independent financing company. Sales for Website product sales are recognized upon shipment of the product.

The Company recognizes revenue from product sales and services once all of the following criteria for revenue recognition have been met: persuasive evidence that an agreement exists; the services have been rendered; the fee is fixed and determinable and not subject to refund or adjustment; and collection of the amount due is reasonably assured.

 

 

On May 28, 2014, the Company purchased, for restricted shares of common stock, an eCommerce software program. The value of the software is amortized over five years. The Company makes judgments about the value of this long-lived asset whenever events or changes in circumstances indicate that an impairment in the remaining value of the assets recorded on the balance sheet may exist. The Company performed this impairment test in the second quarter of 2015. In order to estimate the fair value of long-lived asset, the Company typically makes various assumptions about the future prospects for the business that the asset relates to, considers market factors specific to that business and estimates future cash flows to be generated by that business. These assumptions and estimates are necessarily subjective and based on management's best estimates based on the information available at the time such estimates are made. Based on these assumptions and estimates, the Company determines whether it needs to record an impairment charge to reduce the value of the asset stated on the balance sheet to reflect its estimated fair value determined by a discounted cash flow analysis. The Company has not recognized any impairment charges related to software during the years ended December 31, 2015 and 2014.

 

 

The Company accounts for income taxes under the liability method in accordance with FASB ASC 740-10.  Under this standard, deferred income tax liabilities and assets are determined based on the difference between the financial statement and tax bases of assets and liabilities using the enacted tax rates expected to be in effect for the year in which the differences are expected to reverse.  Deferred income tax assets are reduced by a valuation allowance when the Company is unable to make the determination that it is more likely than not that some portion or all of the deferred income tax asset will be realized.

 

 

The Company utilizes FASB ASC 260.  Basic earnings per share is computed by dividing income available to common stockholders by the weighted-average number of common shares outstanding. Diluted earnings per share is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. Common equivalent shares are excluded from the computation if their effect is anti-dilutive.

 

 

The Company records stock-based compensation issued to external entities for goods and services at either the fair market value of the shares issued or the value of the services received, whichever is more readily determinable, using the measurement date guidelines enumerated in FASB ASC 505-50-30.

 

 

 

 

 

 

 

ASU 2015-14

In August 2015, the FASB issued ASU No. 2015-14, Revenue From Contracts With Customers (Topic 606)." The amendments in this ASU defer the effective date of ASU 2014-09. Public business entities should apply the guidance in ASU 2014-09 to annual reporting periods beginning after December 15, 2017, including interim reporting periods within that reporting period. Earlier application is permitted only as of annual reporting periods beginning after December 15, 2016, including interim reporting periods within that reporting period. We are still evaluating the effect of the adoption of ASU 2014-09.

ASU 2015-11

In July 2015, the FASB issued ASU No. 2015-11, "Simplifying the Measurement of Inventory (Topic 330)." ASU 2015-11 simplifies the accounting for the valuation of all inventory not accounted for using the last-in, first-out ("LIFO") method by prescribing that inventory be valued at the lower of cost and net realizable value. ASU 2015-11 is effective for financial statements issued for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2016 on a prospective basis. We do not expect the adoption of ASU 2015-11 to have a material effect on our financial position, results of operations or cash flows.

ASU 2015-05

In April 2015, the FASB issued ASU 2015-05, "Intangibles - Goodwill and Other - Internal-Use Software (Subtopic 350-40)." ASU 2015-05 provides guidance regarding the accounting for a customer's fees paid in a cloud computing arrangement; specifically, about whether a cloud computing arrangement includes a software license, and if so, how to account for the software license. ASU 2015-05 is effective for public companies' annual periods, including interim periods within those fiscal years, beginning after December 15, 2015 on either a prospective or retrospective basis. Early adoption is permitted. We do not expect the adoption of ASU 2015-05 to have a material effect on our financial position, results of operations or cash flows.

ASU 2015-03

In April 2015, the FASB issued ASU No. 2015-03, "Interest - Imputation of Interest (Subtopic 835-30): Simplifying the Presentation of Debt Issuance Costs." The amendments in this ASU require that debt issuance costs related to a recognized debt liability be presented in the balance sheet as a direct deduction from the carrying amount of that debt liability, consistent with debt discounts. The recognition and measurement guidance for debt issuance costs are not affected by the amendments in this ASU. The amendments are effective for financial statements issued for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. The amendments are to be applied on a retrospective basis, wherein the balance sheet of each individual period presented is adjusted to reflect the period-specific effects of applying the new guidance. We do not expect the adoption of ASU 2015-03 to have a material effect on our financial position, results of operations or cash flows.

ASU 2015-02

In February 2015, the FASB issued ASU No. 2015-02, "Consolidation (Topic 810): Amendments to the Consolidation Analysis," which is intended to improve targeted areas of consolidation guidance for legal entities such as limited partnerships, limited liability corporations, and securitization structures (collateralized debt obligations, collateralized loan obligations, and mortgage-backed security transactions). The ASU focuses on the consolidation evaluation for reporting organizations that are required to evaluate whether they should consolidate certain legal entities. In addition to reducing the number of consolidation models from four to two, the new standard simplifies the FASB Accounting Standards Codification and improves current U.S. GAAP by placing more emphasis on risk of loss when determining a controlling financial interest, reducing the frequency of the application of related-party guidance when determining a controlling financial interest in a variable interest entity ("VIE"), and changing consolidation conclusions for companies in several industries that typically make use of limited partnerships or VIEs. The ASU will be effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2015. Early adoption is permitted, including adoption in an interim period. We do not expect the adoption of ASU 2015-02 to have a material effect on our financial position, results of operations or cash flows.

The Company has evaluated other recent pronouncements and believes that none of them will have a material impact on the Company's financial position, results of operations or cash flows.

3.  Discontinued Operations

On May 15, 2015, the Company completed the sale of all of the issued and outstanding stock of OwnerWiz Realty Inc., OwnerWiz Management, Inc., and Leading Edge Financial, Inc to Admax.com LLC, a shareholder and beneficial owner of the Company in exchange for 650,000 of EZJR common stock. All non-recurring costs associated with these dispositions have been included as discontinued operations in the consolidated financial statements.

The Company's results from discontinued operations are summarized below. These operating results for the years ended December 31, 2015 and 2014 do not necessarily reflect what they would have been had these three previous subsidiaries not been classified as discontinued operations.

 

		Year Ended
		December 31,				December 31,
		2015				2014
Revenues		$	60,955			$	1,536,269
Cost of revenues			(5,568	)			(193,126	)
Commission expenses			(15,464	)			(441,164	)
Selling expense			(37,835	)			(680,225	)
General and administrative expenses			(66,892	)			(672,714	)
Interest expense			(31,800	)			(124,771	)
Loss from discontinued operations		$	(96,604	)		$	(575,731	)

 

 

 

 

 

 

 

 

 

 

The following table shows the carrying amounts of the major classes of assets and liabilities of the discontinued operations at December 30, 2014.

		December 31,
		2014
Carrying amounts of major classes of assets included as part of discontinued operations
Cash		$	4,530
Receivables			26,569
Deposits			1,581
Furniture, equipment and software, net			12,442
Total assets of the disposal group classified as held for sale on the consolidated balance sheet		$	45,123
Carrying amounts of major classes of liabilities included as part of discontinued operations
Accounts payable and accrued liabilities		$	716,253
Loan application fee liability			61,870
Related party notes payable			100,000
Related party advances			56,178
Deferred rent			2,413
Total liabilities of the disposal group classified as held for sale on the consolidated balance sheet.		$	936,715

During theyear end December 31, 2015 the Company recorded a gain on the sale as follows:

 

Common stock received and cancelled		$	422,500
Liabilities released			1,006,074
Intecompany payables forgiven			8,034
Carrying value of assets sold			(14,878	)
Intercompany receivables forgiven			(6,186	)
Investment in LEF			(100	)
Net gain on sale of subsidiaries		$	1,415,444

4. Property and Equipment

 

Property and equipment consisted of the following:

 

		December 31,				December 31,
		2015				2014
Software		$	356,005			$	350,000
Computers and equipment			38,610				-
Furniture			21,197				-
Leasehold improvements			11,354				-
			427,166				350,000
Accumulated depreciation and amortization			(120,010	)			(40,833	)
Property and equipment, net		$	307,156			$	309,167

Depreciation and amortization expense on property, plant and equipment for the years ended December 31, 2015 and 2014 was$79,177 and $40,833, respectively.

 

 

 

 

 

 

 

 

 

5. Related Party Transactions

 

As of December 31, 2014, included in liabilities held for sale were related party advances of $56,178. These advances have no terms and are to be repaid at the discretion of the Company.  As part of the sale of OWM this liability is no longer the responsibility of the Company.

 

Included in liabilities held for sale is an unsecured promissory note for $100,000 issued to a shareholder on January 29, 2014. The note bears interest at 10% per month in the event that it was not paid by March 29, 2014.Also, included in liabilities held for sale is $140,000 in accrued interest related to the note.As part of the sale of OWM these liabilities are no longer the responsibility of the Company.

As discussed in Note 1 to these financial statements on September 1, 2015, the Company issued 4,000,000 shares of common stock to Her resulting in Her having a 12.3% interest in EZJR.  At December 31, 2015 and 2014, the Company had a receivable balance of $88,577 and $292,022, respectively, from Her related to payments made by the Company and on behalf of Her, partially offset by royalties earned by Her under Marketing and Selling Agreement with Her as described in Note 1 to these financial statements.

During the years ended December 31, 2015 and 2014, the Company recognized royalty expense payable to Her of $1,259,990 and $201,3960, respectively.  During the year ended December 31, 2015, $320,899 of royalty expense was the amortization of the intangible asset described in Note 2, above.

6. Commitments and Contingencies

 

On April 27, 2015, the Company entered into a one-year sublease agreement effective May 1, 2015 for its corporate office.  Under the terms of the sublease the Company pays $875 per month and is responsible to pay its own expenses for utilities, taxes, insurance and repairs.  Future lease payments related to the Company's office leases as of December 31, 2015 totaled $3,500.

 

As of December 31, 2015, the Companyhad only eight qualified vendors that provide it with its hair extension products. Quality among these vendors can vary greatly between orders.  Should any of these vendors fail to deliver quality products to the Company on a timely basis, our operations could be adversely affected. The Companyis actively attempting to source additional qualified vendors but there can be no assurance that it will succeed in this effort.

From time to time, the Company may become involved in various lawsuits and legal proceedings, which arise in the ordinary course of business. However, litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm the Company's business.On or about September 5, 2015 the Company received a summons naming it in a civil action against Her Imports, LLC, Her Imports New York, LLC, Her Holding, Inc. and EZJR, Inc. from a former independent contractor of Her Imports, LLC.  The complaint claims unpaid wages and overtime wages in violation of New York Labor Law, among other things.  No specific damages are mentioned in the complaint.  The Company subsequently answered the complaint and denied any wrongdoing as EZJR has no relationship with the contractor, whatsoever.At this point in the litigation it is impracticable to foresee the outcome, however, the Company believes it has meritorious defense and is vigorously defending this litigation.

 

 

 

 

 

 

 

 

 

 

 

As discussed in Note 1 to these financial statements, effective October 1, 2014 EZJR entered into a contract with Her Imports, LLC ("Her"), aretailer of human hair extensions and related products. As part of the agreement EZJR purchased Her's inventory that was on hand at September 30, 2014 in exchange for a Secured Promissory Note (the "Note") of $800,000. This notewas secured with inventory and bears interest at an annual rate of 2.5% above the prime interest rate as published by the Wall St. Journal. Under the terms of the note, the Company was obligated to pay down the note at an amount of $100,000 each month beginning December 1, 2014 plus accrued interest until such time as the note is fully paid. At July 2, 2015 thenote was fully paid.

As discussed in Note 1 to these financial statements,on May 15, 2015, the Company entered into an agreement with AdMaxOffers.com LLC ("Admax"), a shareholder and beneficial owner of the Company to sell all stock inOWR and LEF in exchange for Admax returning to the Company 650,000 shares of common stock of the Company.  As part of the agreement the Company assumed a $25,000 Note payable plus unpaid interest.Through September 30, 2015 unpaid interest on the note was $15,375.  On September 30, 2015, the Company entered into a Settlement Exchange Agreement with the noteholders for a new note with a face value of $30,000 and twelve monthly payments due of $2,500.  Assuming an implied interest rate on the new note of 6.5%, the difference between the payments due and the amount of the previous note plus accrued interest was $10,405 which has been recognized as other income.  As of December 31, 2015, the remaining outstanding balance was $21,903.

 

		Year Ended				Year Ended
		December 31,				December 31,
		2015				2014
U.S. Federal		$	300,229			$	-
U.S. State			45,147				-
Total			345,376				-
Deferred			-				-
Total provision (benefit) for income taxes		$	345,376			$	-

 

 

		2015				2014
Federal tax rate			35.00	%			0.00	%
State taxes, net of benefit			3.25	%			0.00	%
Effective tax rate			38.25	%			0.00	%