EXHIBIT 99.1

For Immediate Release

U-SWIRL, INC. REPORTS FY2015 OPERATING RESULTS

LOSS PER SHARE IMPROVES TO ($0.01) VS. ($0.14) IN PREVIOUS FISCAL YEAR

DURANGO, Colorado (May 21, 2015) – U-Swirl, Inc. (OTCQB: SWRL) (“U-Swirl” or “the Company”), parent to U-SWIRL International, Inc., through which it owns and franchises self-serve frozen yogurt cafés, today reported its operating results for the fiscal year and fourth quarter ended February 28, 2015.

FY2015 HIGHLIGHTS AND SUBSEQUENT EVENTS

MANAGEMENT COMMENTS

“We are encouraged to report that U-Swirl has been transformed, during the past 18 months, from a small industry participant into one of the largest companies in the self-serve frozen yogurt segment of the $6 billion away-from-home frozen desserts industry,” stated Bryan Merryman, Chairman and Chief Executive Officer of U-Swirl, Inc. “We are even more pleased to have accomplished significant growth in revenue during Fiscal 2015, while at the same time reducing the Company’s net loss by 85 percent to $312,234, compared with a Fiscal 2014 net loss of $2,126,484. We were able to achieve the reduction in net loss while incurring $628,000 in non-recurring charges related to the closure or sale of non-performing stores, changes in corporate management, and acquisition-related costs. Franchise development and support expense also increased substantially – over 935% – as we restructured our operations in anticipation of both organic growth and the continued execution of our industry consolidation strategy.”

“An illustration of the progress we made during Fiscal 2015 is provided by the improvement in adjusted EBITDA, a non-GAAP measure that excludes depreciation and amortization, equity compensation expense, impairment and restructuring charges, and fair value adjustments involving our note payable to Rocky Mountain Chocolate Factory, Inc.,” continued Merryman. “For the twelve months ended February 28, 2015, adjusted EBITDA improved 227% to approximately $1,284,000, compared with $393,000 in Fiscal 2014. These results were achieved during a period when the self-serve frozen yogurt industry continues to suffer from retail overcapacity. While we believe U-Swirl has positioned itself to improve the operating results of newly acquired frozen yogurt franchising companies by realizing economies of scale, taking advantage of quantity purchasing discounts, and eliminating duplicative overhead and personnel, we conduct intensive due diligence and are very price-sensitive when we review consolidation opportunities.”

“Our expansion goals are not restricted to the U.S. market, as evidenced by the signing of Master Licensing Agreements for CherryBerry stores in two Canadian provinces during the past six months. Ontario, the most densely populated province in Canada, has a 30-store development schedule, and our British Columbia agreement has a 20-store development schedule, over a ten-year period. We believe the integration of U-Swirl International, Inc.’s franchise development activities with the franchise marketing and support resources available from our parent company, Rocky Mountain Chocolate Factory, Inc., played a key role in our ability to close these transactions. While we will approach international markets with caution, expansion into other foreign countries will definitely play a role in our growth strategy.”

“While U-Swirl was unprofitable in the third and fourth quarters of Fiscal 2015, when frozen yogurt consumption slumps during the winter months, we are now moving into the seasonally strong first half of our new fiscal year,” added Merryman. “We look forward to a company-wide optimization of our operations and the potential for additional acquisitions in Fiscal 2016. While excess store capacity in the self-serve frozen yogurt industry will reduce the ability of certain competitors to succeed, we have structured U-Swirl to take advantage of the current competitive environment, and our primary goal for this year is to achieve sustainable profitability.”

FY2015 OPERATING RESULTS

For the fiscal year ended February 28, 2015 (FY2015), net sales at Company-owned frozen yogurt cafés increased slightly to $4,071,013, compared with $4,051,789 in the previous fiscal year. The modest increase in FY2015 was due primarily to the closure or sale of certain cafés and the acquisition of additional Company-owned cafés as part of the CherryBerry and Yogli Mogli transactions. Same-store sales at Company-owned locations declined 1.8 percent in FY2015, when compared with the previous fiscal year. There were 10 Company-owned locations as of February 28, 2015, compared with 13 a year earlier.

Franchise royalties and fees increased 132 percent to $3,430,930 in the most recent fiscal year, compared with $1,476,860 in FY2014, reflecting a significant expansion in the number of franchised cafés in operation due to the acquisition of three frozen yogurt franchising companies in January and February 2014, along with additional store openings. The number of franchised cafés operating at the end of FY2015 totaled 238, compared with 272 franchised cafés in operation at the end of FY2014. Same-store sales at franchised U-Swirl cafés decreased 13.4 percent in FY2015 relative to the previous fiscal year.

Total revenue increased 36 percent to approximately $7.5 million in FY2015, versus approximately $5.5 million in FY2014.

The Company’s total costs and expenses rose 2 percent to $7,795,322 in the fiscal year ended February 28, 2015, compared with $7,626,330 in the fiscal year ended February 28, 2014. Restructuring, asset acquisition and derivative fair value adjustment expenses of $675,910 were recorded in FY2015, whereas such expenses totaled $1,910,225 in the previous fiscal year.

The Company recorded an operating loss of $293,379 in FY2015, which was 86 percent smaller than the operating loss of $2,097,681 reported in FY2014.

Interest expense totaled $28,813 in the most recent fiscal year, compared with $28,803 in the previous year. Interest income of $9,958 was recorded in FY2015, whereas no interest income was received in FY2014.

The Company reported a net loss of $312,234, or ($0.01) per basic and diluted share, for the fiscal year ended February 28, 2015, which represented an 85 percent improvement when compared with a net loss of $2,126,484, or ($0.14) per basic and diluted share, in the previous fiscal year.

Adjusted EBITDA, a non-GAAP measure defined later in this release, improved 227 percent to $1,284,000 in FY2015, versus adjusted EBITDA of $393,000 in FY2014.

The weighted average number of common shares outstanding increased 41 percent to 21,682,665 in the most recent fiscal year, versus 15,332,233 in the prior-year quarter, primarily reflecting shares issued as part of the purchase consideration in certain acquisitions during FY2014.

FOURTH QUARTER OPERATING RESULTS

For the three months ended February 28, 2015 (fourth quarter of FY2015), Company-owned frozen yogurt cafés reported $591,000 in net sales, a decrease of 13 percent when compared with $678,000 in the fourth quarter of FY2014. Same-store sales at Company-owned cafés decreased 1.4 percent in the final three months of FY2015 when compared with the year-earlier quarter.

Franchise royalties and fees increased 22 percent to $489,000 in the final three months of FY2015, compared with $402,000 in the corresponding period of the previous year, primarily reflecting the closure of nonperforming stores. Same-store sales at U-Swirl, Yogurtini, and Aspen Leaf franchised cafés increased 3.6 percent in the fourth quarter of FY2015 relative to the prior-year period.

Total revenue was unchanged at $1,080,000 in the fourth quarters of both FY2015 and FY2014.

The Company’s total costs and expenses decreased 45 percent to $1,838,000 in the three months ended February 28, 2015, compared with $3,328,000 in the corresponding period of the previous year. Derivative fair value adjustments totaled $381,000 in the fourth quarter of FY2015, whereas the Company incurred restructuring and acquisition-related charges and derivative fair value adjustments totaling $1,911,000 in the fourth quarter of FY2014.

The Company’s derivative fair value adjustment of $381,000 reflects, in part, the failure of the Company to achieve the adjusted EBITDA covenant required in the loan agreement outstanding with RMCF. The loan covenants required the Company to maintain consolidated adjusted EBTIDA of $1,804,000 for the year ended February 28, 2015. At February 28, 2015 U-Swirl had reported $1,284,000 of adjusted EBITDA. In the event of default, RMCF may charge interest on all amounts due under the loan agreement with U-Swirl at the default rate of 15% per annum, accelerate payment of all amounts due under the Loan Agreement, and foreclose on its security interest. At February 28, 2015 we believe that the conversion of the loan into preferred stock as settlement of the obligation would result in 70% more preferred shares issued when compared to the amount issuable if U-Swirl was compliant with the loan covenants.

The Company reported a net operating loss of $758,000 in the fourth quarter of FY2015, versus a net operating loss of $2,248,000 in the year-earlier period, primarily due to higher restructuring and acquisition charges and fair value adjustments to derivatives in the final three months of FY2014.

Interest expense was largely unchanged at $8,000 in the most recent quarter, versus $8,000 in the fourth quarter of FY2014. Interest income totaled $3,000 in the fourth quarter of FY2015, whereas no interest income was recorded in the prior-year quarter.

The Company reported a net loss of $763,000, or ($0.03) per basic and diluted share, for the three months ended February 28, 2015, compared with a net loss of $2,256,000, or ($0.15) per basic and diluted share, in the three months ended February 28, 2014.

Adjusted EBITDA, a non-GAAP measure defined later in this release, approximated a negative $196,000 in the fourth quarter of FY2015, versus a negative adjusted EBITDA of $83,000 in the fourth quarter of FY2014.

The weighted average number of common shares outstanding increased 47 percent to 22,423,482 in the three months ended February 28, 2015, versus 15,305,453 in the prior-year period.

Non-GAAP Financial Measures

Adjusted EBITDA, a non-GAAP financial measure, is computed by adding depreciation and amortization, equity compensation expenses, impairment charges, restructuring charges, acquisition-related costs and fair value adjustments to GAAP income from operations.

These non-GAAP financial measures may have limitations as analytical tools, and these measures should not be considered in isolation or as a substitute for analysis of results as reported under GAAP. U-Swirl believes that the non-GAAP financial measures presented provide additional analytical information on the nature of ongoing operations excluding expenses not expected to recur in future periods, non-cash charges and variations in the effective tax rate among periods. For example, U-Swirl believes that adjusted EBITDA is useful to investors because it provides a measure of operating performance and its ability to generate cash that is unaffected by non-cash accounting measures and non-recurring expenses. However, due to these limitations, U-Swirl uses adjusted EBITDA as a measure of performance only in conjunction with GAAP measures of performance such as income from operations and net income.

About Rocky Mountain Chocolate Factory, Inc.

Rocky Mountain Chocolate Factory, Inc., headquartered in Durango, Colorado, is an international franchisor of gourmet retail chocolate stores and self-serve frozen yogurt cafés, and a manufacturer of an extensive line of premium chocolates and other confectionery products. As of May 21, 2015, the Company and its franchisees, licensees and majority-owned subsidiary (U-Swirl, Inc.) operated 595 stores and cafés in 41 states, Canada, Japan, South Korea, The United Arab Emirates, The Kingdom of Saudi Arabia, Pakistan and Turkey. The Company's common stock is listed on The Nasdaq Global Market under the symbol "RMCF." Additional information is available on the Internet at www.rmcf.com.

 About U-Swirl, Inc.

U-Swirl, Inc. is an operator and franchisor of self-serve frozen yogurt cafés that operate under the following brand names: U-SWIRL Frozen Yogurt, CherryBerry, Yogurtini, Fuzzy Peach, Aspen Leaf Yogurt, Yogli Mogli, Let’s Yo! and Josie’s Frozen Yogurt. The cafés offer frozen yogurt in up to 20 non-fat and low-fat flavors, including tart, traditional, and no-sugar-added options, along with fresh sorbet. Approximately 70 toppings such as fresh fruit, sauces, candies, and granola are available to customize each serving of yogurt to the customer’s individual taste.

In January 2013, the Company acquired frozen yogurt café assets, franchise rights and certain other assets from Rocky Mountain Chocolate Factory, Inc., primarily in exchange for certain warrants/options, notes payable, and a controlling ownership interest in the Company.

U-Swirl, Inc. is headquartered in Durango, Colorado, and its common stock trades on the OTCQB under the symbol “SWRL.” As of April 30, 2015, the Company and its franchisees operated 259 self-serve frozen yogurt cafés in 37 states and 4 foreign countries.

Forward-Looking Statements

Certain statements in this press release are “forward-looking statements.” These statements involve risks and uncertainties, and the Company undertakes no obligation to update any forward-looking information. Risks and uncertainties that could cause cash flows to decrease or actual results to differ materially include, without limitation, seasonality, consumer interest in the Company’s products, general economic conditions, consumer and retail trends, costs and availability of raw materials, competition, market conditions, and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company’s control. Readers are referred to the Company’s periodic reports filed with the SEC, specifically the most recent reports which identify important risk factors that could cause actual results to differ from those contained in the forward-looking statements. The information contained in this press release is a statement of the Company’s present intentions, beliefs or expectations and is based upon, among other things, the existing business environment, industry conditions, market conditions and prices, the economy in general and the Company’s assumptions. The Company may change its intentions, beliefs or expectations at any time and without notice, based upon any changes in such factors, in its assumptions or otherwise, and it undertakes no obligation to revise or update publicly any forward-looking statements for any reason. The cautionary statements contained or referred to in this press release should be considered in connection with any subsequent written or oral forward-looking statements that the Company or persons acting on its behalf may issue.

For Further Information, Please Contact

U-Swirl, Inc. (970) 375-5679

or via email at info@u-swirl.com

(Financial Statements Follow)

STORE INFORMATION

SELECTED BALANCE SHEET DATA

(in thousands)

INTERIM UNAUDITED

STATEMENTS OF OPERATIONS

(in thousands, except per share data and percentages)

INTERIM UNAUDITED

STATEMENTS OF OPERATIONS

(in thousands, except per share data and percentages)

GAAP RECONCILIATION

EBITDA EXCLUDING IMPAIRMENT CHARGES AND

EQUITY COMPENSATION

(in thousands)

GAAP RECONCILIATION

EBITDA EXCLUDING IMPAIRMENT CHARGES AND

EQUITY COMPENSATION

(in thousands)