UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): March 29, 2013

Grandparents.com, Inc.

(Exact name of registrant as specified in its charter)

Registrant’s telephone number, including area code: 646-839-8800

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

On March 29, 2013, and effective as of March 28, 2013 (the “Effective Date”), Grand Card, LLC (“Grand Card”), a wholly owned subsidiary of Grandparents.com, Inc. (the “Company”), entered into an Alliance Agreement (the “Agreement”) with Cegedim Inc. (OPUS HEALTH Division) (“Cegedim”) pursuant to which the parties formed an exclusive strategic alliance (the “Alliance”) to develop member benefit programs (the “Programs”) that provide cash rebates and other rewards on the “Grand Card” debit card (the “Card”). Under the terms of the Agreement, Grand Card will act as primary marketer and lead contractor in concluding agreements and arrangements with participating sponsors and other customers and has primary responsibility for marketing and promotion of the programs, membership procurement and procurement of business partners and sponsors. Cegedim will act as the “back-end” provider and shall have primary responsibility for management of sponsor data and the related processing of rebate claims. The Agreement provides that a Steering Committee, comprised of three members appointed by Grand Card and three members appointed by Cegedim, shall have oversight of the Alliance.

The Agreement provides that Cegedim shall be Grand Card’s exclusive manager of the Programs and Grand Card shall exclusively use Cegedim’s claims processing, account management and fee distribution services in connection such Programs. The Agreement also provides that Cegedim will not provide services substantially similar to those provided with respect to the Programs and the Card to any competitor of Grand Card in any territory in which such Programs are rolled out. Cegedim may terminate such exclusivity and non-compete provisions if certain minimum transaction volumes are not met by the end of 2014, 2015 and 2016.

Under the Agreement, revenues derived from the Alliance (after deduction for certain operating costs borne by the parties) shall be allocated 75% to Grand Card and 25% to Cegedim. The Agreement further provides that all costs for marketing and promoting the Programs will be borne by Grand Card and that all other costs and funding of the Programs, subject to certain exceptions, shall be borne 75% by Grand Card and 25% by Cegedim.

The terms of the Agreement also provide that Cegedim shall have an option to purchase a 25% ownership interest in Grand Card at any time within one year of the Effective Date, in which event each party will have equal voting rights over Grand Card and the business and operations of the Alliance will be conducted as an entity controlled 75% of by the Company and 25% by Cegedim.

The term of the Agreement commenced on the Effective Date and will continue for an initial term of four (4) years. The Agreement will automatically renew for successive four-year terms unless fewer than 500,000 Cards have been issued at the time of such renewal or either party provides written notice to the other party of its intent not to renew within 120 days of the end of the then-current term. The Agreement shall also terminate in the event of a material breach if such breach is uncured for a period of 60 days after receipt of written notice from the non-breaching party of such breach. The Agreement also contains customary termination rights upon bankruptcy, insolvency or similar proceedings with respect to a party or in connection with a change in control of a party involving a direct competitor of the other party.

In addition, the Agreement contains representations and warranties, confidentiality requirements, intellectual property and licensing provisions and indemnification obligations customary to agreements similar in nature.

The foregoing description of Agreement does not purport to be complete and is qualified in its entirety by reference to the provisions of the Agreement which will be filed as an exhibit to the Company’s Annual Report on Form 10-K for the year ended December 31, 2012 and incorporated herein by reference.

On April 2, 2013, the Company announced by press release that Grand Card and Cegedim formed the Alliance. A copy of the press release is furnished with this Current Report on Form 8-K as Exhibit 99.1.

* Furnished herewith

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.