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EX-10.5 - EXHIBIT 10.5 - GRANDPARENTS.COM, INC.v424550_ex10-5.htm
EX-10.4 - EXHIBIT 10.4 - GRANDPARENTS.COM, INC.v424550_ex10-4.htm
EX-10.3 - EXHIBIT 10.3 - GRANDPARENTS.COM, INC.v424550_ex10-3.htm
EX-10.1 - EXHIBIT 10.1 - GRANDPARENTS.COM, INC.v424550_ex10-1.htm
EX-10.2 - EXHIBIT 10.2 - GRANDPARENTS.COM, INC.v424550_ex10-2.htm
EX-32.1 - EXHIBIT 32.1 - GRANDPARENTS.COM, INC.v424550_ex32-1.htm
EX-10.6 - EXHIBIT 10.6 - GRANDPARENTS.COM, INC.v424550_ex10-6.htm
EX-31.1 - EXHIBIT 31.1 - GRANDPARENTS.COM, INC.v424550_ex31-1.htm

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 10-Q

 

x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended September 30, 2015

 

¨ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the transition period from ____________ to ____________

 

Commission File Number: 0-21537

 

Grandparents.com, Inc.
(Exact Name of Registrant as Specified in Its Charter)

 

Delaware   93-1211114
(State or Other Jurisdiction of Incorporation
or Organization)
  (I.R.S. Employer Identification No.)

 

589 Eighth Avenue, 6th Floor
New York, New York
  10018
(Address of Principal Executive Offices)   (Zip Code)

 

(646) 839-8800
(Registrant’s Telephone Number, Including Area Code)

 

N/A
(Former Name, Former Address and Former Fiscal Year, if Changed Since Last Report)

 

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes   x   No   ¨

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 or Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).

Yes   x   No   ¨

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act. (Check one):

 

  Large accelerated filer ¨   Accelerated filer ¨
  Non-accelerated filer ¨ (Do not check if a smaller reporting company)   Smaller reporting company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).

Yes   ¨   No   x

 

As of November 19, 2015, there were 132,268,582 shares of the registrant’s common stock, $.01 par value per share, outstanding.

 

 

 

  

GRANDPARENTS.COM, INC.

 

QUARTERLY REPORT ON FORM 10-Q

September 30, 2015

 

TABLE OF CONTENTS

 

 

    PAGE
Cautionary Note Regarding Forward-Looking Statements 1
     
PART I—FINANCIAL INFORMATION  
     
Item 1. Financial Statements 2
  Condensed Consolidated Balance Sheets as of September 30, 2015 (unaudited) and December 31, 2014 2
  Condensed Consolidated Statements of Operations (unaudited) for the three- and nine-month periods ended September 30, 2015 and September 30, 2014 3
  Condensed Consolidated Statements of Cash Flows (unaudited) for the nine-month periods ended September 30, 2015 and September 30, 2014 4
  Condensed Consolidated Statements of Stockholders’ Equity (Deficit) (unaudited) for the nine-month period ended September 30, 2015 5
  Notes to Condensed Consolidated Financial Statements (unaudited) 6
Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operations 19
Item 3. Quantitative and Qualitative Disclosures About Market Risk 30
Item 4. Controls and Procedures 30
     
PART II—OTHER INFORMATION
     
Item 1. Legal Proceedings 32
Item 1A. Risk Factors 32
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 32
Item 3. Defaults Upon Senior Securities 32
Item 4. Mine Safety Disclosures 32
Item 5. Other Information 32
Item 6. Exhibits 33
     
SIGNATURES 34

 

 

 

 

CAUTIONARY NOTE REGARDING FORWARD-LOOKING STATEMENTS

 

Certain information included in this Quarterly Report on Form 10-Q (this “Report”) or in other materials we have filed or will file with the Securities and Exchange Commission (“SEC”) (as well as information included in oral statements or other written statements made or to be made by us) contains or may contain forward-looking statements. You can identify these statements by the fact that they do not relate to matters of strictly historical or factual nature and generally discuss or relate to estimates or other expectations regarding future events. In some cases, forward-looking statements may contain terms such as “anticipates,” “believes,” “seeks,” “could,” “estimates,” “expects,” “intends,” “may,” “plans,” “will,” “potential,” “predicts,” “projects,” “should,” “would” and similar expressions intended to identify forward-looking statements. Such statements may include, but are not limited to, information related to: anticipated operating results; relationships with our marketing partners and American Grandparents Association (AGA) members; demand for our website, products and changes in AGA membership ranks; financial resources and condition; changes in revenues; changes in profitability; changes in accounting treatment; cost of sales; selling, general and administrative expenses; interest expense; the ability to produce the liquidity or enter into agreements to acquire the capital necessary to continue our operations and take advantage of opportunities; legal proceedings and claims. Forward-looking statements reflect our current views with respect to future events and are subject to known and unknown risks, uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performances or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the factors described in the section captioned “Risk Factors” contained in our Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the SEC on April 10, 2015 and in our Quarterly Report on Form 10-Q for the period ended June 30, 2015 as filed with the SEC on August 19, 2015. Given these uncertainties, you should not place undue reliance on these forward-looking statements.

 

Also, forward-looking statements represent our estimates and assumptions only as of the date of this Report. You should read this Report and the documents that we reference and file or furnish as exhibits to this Report completely and with the understanding that our actual future results may be materially different from what we expect. Except as required by law, we assume no obligation to update any forward-looking statements publicly, or to update the reasons actual results could differ materially from those anticipated in any forward-looking statements, even if new information becomes available in the future.

 1 
 

  

PART I—FINANCIAL INFORMATION

 

Item 1. Financial Statements.

 

GRANDPARENTS.COM, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

 

   September 30,   December 31, 
   2015   2014 
   (Unaudited)     
ASSETS          
Current assets:          
Cash  $2,597,390   $126,600 
Accounts receivable   51,540    94,576 
Prepaid expenses   579,672    1,357,940 
Total current assets   3,228,602    1,579,116 
           
Property and equipment, net   18,824    27,924 
           
Other assets:          
Security deposits   50,000    50,000 
Intangibles, net   969,618    1,220,025 
Total other assets   1,019,618    1,270,025 
           
Total assets  $4,267,044   $2,877,065 
           
LIABILITIES AND STOCKHOLDERS’ EQUITY (DEFICIT)          
Current liabilities:          
Accounts payable  $1,674,935   $1,825,031 
Accrued expenses   280,427    298,589 
Deferred revenue   6,346    1,006,156 
Deferred officer salary   -    226,875 
Notes payable   999,957    1,299,957 
Total current liabilities   2,961,665    4,656,608 
           
Convertible loan, net   706,695    - 
Total long-term liabilities   706,695    - 
           
Total liabilities   3,668,360    4,656,608 
           
Commitments and contingencies          
           
Series C convertible preferred stock, net, 875,000 shares (liquidation preference $1,750,000) and 0 shares (liquidation preference $0) issued and outstanding at September 30, 2015 and December 31, 2014, respectively   214,959    - 
           
Stockholders’ equity (deficit):           
Preferred stock, $0.01 par value, 5,000,000 shares authorized, 875,000 shares of Series C preferred stock designated          
Common stock, $0.01 par value, 350,000,000 shares authorized, 132,268,582 and 129,224,492 issued and outstanding at September 30, 2015 and December 31, 2014, respectively   1,322,686    1,292,245 
Additional paid-in capital   46,067,625    36,956,280 
Accumulated deficit   (47,006,586)   (40,028,068)
Total stockholders’ equity (deficit)   383,725    (1,779,543)
           
Total liabilities and stockholders’ equity (deficit)  $4,267,044   $2,877,065 

 

See accompanying notes to condensed consolidated financial statements.

 

 2 
 

 

GRANDPARENTS.COM, INC.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

 

   Three Months Ended   Nine Months Ended 
   September 30,   September 30, 
   2015   2014   2015   2014 
Revenue:                    
Commission revenue  $160,000   $-   $260,000   $- 
Advertising and other revenue   28,055    58,232    122,625    150,853 
Total revenue   188,055    58,232    382,625    150,853 
                     
Operating expenses:                    
Selling and marketing   86,313    83,814    215,482    248,975 
Salaries   494,613    488,982    1,585,944    1,542,531 
Rent   45,500    55,600    161,478    144,000 
Accounting, legal and filing fees   166,498    75,114    524,073    695,479 
Consulting   346,699    386,376    986,361    974,544 
Equity-based compensation   791,675    2,056,138    2,548,587    4,758,292 
Other general and administrative   200,584    246,289    578,190    530,940 
Depreciation and amortization   99,500    123,937    311,587    363,688 
Total operating expenses   2,231,382    3,516,250    6,911,702    9,258,449 
                     
Other income (expense):                    
Interest expense, net   (422,386)   (20,924)   (521,868)   (424,516)
Other income, net   72,427    22,500    72,427    30,625 
                     
Total other income (expense)   (349,959)   1,576    (449,441)   (393,891)
                     
Net loss  $(2,393,286)  $(3,456,442)  $(6,978,518)  $(9,501,487)
                     
Net loss per share-basic and diluted  $(0.02)  $(0.03)  $(0.05)  $(0.08)
                     
Weighted average common shares outstanding, basic and diluted   133,675,929    124,754,394    132,199,959    112,002,458 

  

See accompanying notes to condensed consolidated financial statements.

 

 3 
 

 

GRANDPARENTS.COM, INC.

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)

 

   Nine Months Ended 
   September 30, 
   2015   2014 
         
Cash flows from operating activities:          
Net loss  $(6,978,518)  $(9,501,487)
           
Adjustments to reconcile net loss to net cash used in operating activities:          
           
Depreciation and amortization   311,587    363,688 
Equity-based compensation   1,751,508    2,889,635 
Issuance of common stock for services   802,619    1,939,532 
Payment in kind interest added to loan balance   66,235    - 
Amortization of discount on loans and notes payable   330,296    60,364 
Gain on settlement of accounts payable   72,427    30,625 
Accounts receivable, net   43,036    (20,035)
Prepaid expenses   817,309    (1,064,273)
Accounts payable   (222,523)   (220,560)
Accrued expenses   (18,162)   374,444 
Deferred officer salary   (226,875)   225,625 
Deferred revenues   (999,810)   1,006,285 
Net cash used in operating activities   (4,250,871)   (3,916,157)
           
Cash flows from investing activities:          
Capitalized website development costs   (52,080)   (155,232)
Net cash used in investing activities   (52,080)   (155,232)
           
Cash flows from financing activities:          
Repayments of loans and short-term advances   (600,000)   (75,000)
Proceeds from private placement, net   700,000    4,679,000 
Proceeds from loans and short-term advances, net   5,000,164    75,000 
Proceeds from sale of preferred stock, net   1,673,577    - 
Net cash provided by financing activities   6,773,741    4,679,000 
           
Net increase in cash   2,470,790    607,611 
Cash, beginning of period   126,600    59,306 
Cash, end of period  $2,597,390   $666,917 
           
Supplemental cash flow information:          
Warrants issued in connection with beneficial conversion on convertible loans and notes  $4,390,000   $- 
Warrants issued in connection with beneficial conversion on preferred stock  $1,458,639   $- 
Fair value of warrants issued in exchange for services  $836,119   $- 
Cash paid for interest  $107,773   $4,007 
Settlement of liabilities through issuance of equity  $5,541   $568,891 
Cashless exercise of warrants to common stock  $200   $10,995 
Amortization of preferred stock discount  $(21)  $- 
Fair value of warrants charged to capital  $-   $2,655,215 
Conversion of convertible bridge notes to equity  $-   $1,189,806 
Interest expense charged to capital  $-   $135,411 
Settlement of liabilities through transfer of used equipment, net  $-   $20,969 

 

See accompanying notes to condensed consolidated financial statements.

 

 4 
 

 

GRANDPARENTS.COM, INC.

CONDENSED CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY (DEFICIT)

(Unaudited)

 

                  Total 
   Preferred
Stock
   Common Stock   Additional
Paid-In
   Accumulated   Stockholders’
Equity
 
   Shares   Amount   Shares   Amount   Capital   Deficit   (Deficit) 
                             
Balance, December 31, 2014   -   $-    129,224,492   $1,292,245   $36,956,280   $(40,028,068)  $(1,779,543)
Equity based compensation   -    -    -    -    2,587,627    -    2,587,627 
Beneficial conversion and warrants issued with bridge note   -    -    -    -    470,000    -    470,000 
Issuance of common shares and warrants for severance /services   -    -    24,090    241    5,300    -    5,541 
Proceeds from sale of common shares and warrants   -    -    3,000,000    30,000    670,000    -    700,000 
Exercise of warrants   -    -    20,000    200    (200)   -    - 
Beneficial conversion and warrants issued with convertible loan   -    -    -    -    3,920,000    -    3,920,000 
Beneficial conversion and warrants issued with Series C preferred stock   -    -    -    -    1,458,639    -    1,458,639 
Amortization of discount on preferred stock   -    -    -    -    (21)   -    (21)
Net loss for the period   -    -    -    -    -    (6,978,518)   (6,978,518)
Balance, September 30, 2015   -   $-    132,268,582   $1,322,686   $46,067,625   $(47,006,586)  $383,725 

 

See accompanying notes to these condensed consolidated financial statements.

 

 5 
 

 

GRANDPARENTS.COM, INC.

 

NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (UNAUDITED)

 

1. Description of Business

 

Grandparents.com, Inc., together with its consolidated subsidiaries (the “Company”), is a Media and eCommerce company that through its website, www.grandparents.com, serves the age 50+ demographic market. The website offers benefits, content, activities, discussion groups, expert advice, products, services and newsletters that enrich the lives of grandparents. In addition to operating the grandparents.com website, the Company’s membership association, the American Grandparents Association (“AGA”), seeks to unite grandparents, “boomers” and seniors around the concept that the 50+ demographic faces issues that are unique to them. The AGA is a resource for those seeking advice, information and discussion of issues important to grandparents. Members of the AGA also enjoy access to its deals, discounts and products provided by third parties that the AGA endorses or recommends or makes available to its members.

 

2. Basis of Presentation

 

The condensed consolidated financial statements include the accounts of Grandparents.com, Inc. and its wholly-owned subsidiaries. All significant intercompany accounts and transactions have been eliminated.

 

The accompanying unaudited condensed consolidated interim financial statements reflect all adjustments, consisting of only normal recurring items, which, in the opinion of management, are necessary for a fair statement of the results of operations for the periods shown. The results of operations for such periods are not necessarily indicative of the results expected for the full year or for any future periods.

 

The preparation of condensed consolidated financial statements in conformity with generally accepted accounting principles (“GAAP”) in the United States (“U.S.”) requires management to make estimates, judgments, and assumptions that affect the reported amounts of assets, liabilities, revenue, and expenses and the related disclosure of contingent assets and liabilities. On an ongoing basis, the Company evaluates its estimates, including those related to revenue, the useful lives of long-lived assets including property and equipment and intangible assets, investment fair values, stock-based compensation, income taxes, and contingencies. The Company bases its estimates of the carrying value of certain assets and liabilities on historical experience and on various other assumptions that are believed to be reasonable under the circumstances, when these carrying values are not readily available from other sources. Actual results may differ from these estimates.

 

These condensed consolidated financial statements and the related notes should be read in conjunction with the December 31, 2014 and 2013 financial statements and related notes included in the Company’s Annual Report on Form 10-K filed April 10, 2015. Certain information and footnote disclosures normally included in annual financial statements prepared in accordance with U.S. GAAP have been condensed or omitted in accordance with the instructions to Form 10-Q and the rules and regulations of the Securities and Exchange Commission. The condensed consolidated balance sheet as of December 31, 2014 was derived from the Company’s audited financial statements for the year ended December 31, 2014, but does not include all disclosures required by U.S. GAAP. However, the Company believes the disclosures are adequate to make the information presented not misleading.

 

3. Going Concern

 

The Company has incurred a net loss of approximately $2.4 million and $7.0 million during the three and nine months ended September 30, 2015, and used approximately $2.1 million and $4.3 million in cash for operating activities during the three and nine months ended September 30, 2015. The Company has an accumulated deficit of $47,006,586 and stockholders’ equity of $383,725 as of September 30, 2015. Without additional capital from existing or outside investors or further financing, the Company’s ability to continue to implement its business plan may be limited. These conditions raise substantial doubt about the Company’s ability to continue as a going concern. The accompanying condensed consolidated financial statements do not include any adjustments that might result from the outcome of this uncertainty.

 

 6 
 

 

Management’s plans to obtain such resources for the Company include raising additional capital through sales of its equity or debt securities. In addition, management is seeking to streamline its operations and expand its revenue streams, endorsement opportunities and the Grand Card; the Company’s cash rebate debit card. However, management cannot provide any assurances that the Company will be successful in accomplishing any of its plans.

 

4. Changes in Officers and Directors

 

On June 9, 2014, Joseph Bernstein, the Company’s Co-Chief Executive Officer, Chief Financial Officer, Treasurer and a Director, and the Company entered into a retirement agreement (the “Retirement Agreement”), pursuant to which he agreed to resign from the Company, effective on June 25, 2014. Pursuant to the terms of the Retirement Agreement, the Company agreed to issue to Mr. Bernstein and his company, Bernstein Nasser Investors, LLC (collectively “Mr. Bernstein”) (i) 300,000 shares of common stock valued at $96,000 (charged to expense in the quarter ended June 30, 2014) for continued services, and other promises and covenants, (ii) 400,000 shares and a five-year warrant to purchase 275,000 shares at $0.25 exercisable immediately upon issuance (combined fair value of $120,634) in exchange for the termination of the $78,543 note (See Note 6) and (iii) 400,000 shares of common stock valued at $128,000 in exchange for the termination of the $100,000 note (See Note 6). During the quarter ended June 30, 2014, the Company recorded additional interest expense related to the cancellation of the indebtedness as described in (ii) and (iii) of $135,411. The Company also agreed to provide Mr. Bernstein with a monthly payment of $3,000 for a period of 24 months starting as of July 1, 2014 for health insurance coverage. The total charge for the quarter ended June 30, 2014 of $72,000 was included in accrued expenses.

 

On July 1, 2014, the Company appointed Mel Harris to serve as a member of the board of directors to fill an open vacancy. On the same date, the Company also entered a five-year consulting agreement with Mr. Harris. Upon the Company becoming cash flow positive, Mr. Harris will be paid $225,000 per year pursuant to the terms of the consulting agreement. Mr. Harris also received a five-year warrant to purchase 5 million shares of the Company’s common stock at an exercise price of $0.34, vesting half immediately and the balance over two years quarterly. The portion of the warrant which vested immediately as of July 1, 2014 had a fair market value of approximately $763,000 and the portion which vested as of September 30, 2015 had a fair market value of approximately $275,000 (a combined fair value of approximately $1,038,000) all of which was recorded as an expense in the statement of operations when vested. During the nine months ended September 30, 2015, approximately $151,000 was recorded as an expense in the statement of operations.

 

On August 23, 2015, Matthew Schwartz resigned from his position as Vice President of Administration, Chief Compliance Officer and Secretary of the Company, effective September 22, 2015.

 

5. Intangible Assets

 

Intangible assets, all of which are finite-lived, consisted of the following at September 30, 2015 and December 31, 2014:

 

   Estimated Useful  September 30,   December 31, 
   Lives (in Years)  2015   2014 
URL and trademarks  4  $1,000,000   $1,000,000 
Website and mobile application development  3   527,562    975,482 
Customer relationships  3   -    1,000,000 
       1,527,562    2,975,482 
Less: accumulated amortization      (557,944)   (1,755,457)
Intangible assets, net     $969,618   $1,220,025 

 

During 2014 when we performed our annual impairment assessment, we determined that indicators of impairment existed for the URL and trademarks, and the Company recognized an intangible asset impairment expense of $2,433,911 for the year ended December 31, 2014. On March 31, 2015, the Company wrote off costs and accumulated amortization of $500,000 and $1,000,000 for fully amortized costs of website development and customer relationships, respectively. These costs and their related accumulated amortization were recorded as intangible assets in connection with the February 23, 2012 merger that resulted in Grandparents.com, Inc. becoming a public company. These costs related to previous efforts to create and develop the Grandparents.com website and to establish relationships with customers and suppliers. They were all fully amortized in May 2013. Subsequent to the merger, the website was rebuilt and approximately $270,000 in costs were capitalized from June 2012 through December 2012. During 2014 and the period ended September 30, 2015, additional costs of approximately $190,000 and $52,080, respectively, were capitalized for further enhancements. No additional costs were capitalized in connection with customer relationships since the merger.

 

 7 
 

 

Amortization expense related to intangible assets amounted to $97,060 and $120,107 for the three months ended September 30, 2015 and 2014, respectively, and $302,487 and $345,223 for the nine months ended September 30, 2015 and 2014, respectively. The future amortization expense for each of the five succeeding years related to all finite-lived intangible assets that are currently recorded in the balance sheets is estimated as follows at September 30, 2015:

 

For the Years Ending December 31,    
2015  $87,430 
2016   332,163 
2017   293,207 
2018   256,818 
2019   - 
   $969,618 

 

6. Notes Payable and Convertible Loans

 

Notes payable consisted of the following at September 30, 2015 and December 31, 2014:

 

   September 30,   December 31, 
   2015   2014 
Notes payable assumed February 2012  $999,957   $999,957 
Promissory notes – February 2013   -    300,000 
Convertible loan – July 2015 Convertible Loan   5,066,235    - 
    6,066,192    1,299,957 
Less: debt discount   (4,359,540)   - 
Notes payable and convertible bridge notes, net  $1,706,652   $1,299,957 

 

Accrued interest expense included in accrued expenses at September 30, 2015 and December 31, 2014 was $171,528 and $147,830, respectively.

 

Notes Payable Assumed February 2012

 

In connection with the asset contribution agreement between the Company and Grandparents Acquisition Company, LLC, which became effective on February 23, 2012, the following aggregate indebtedness of $1,078,500 with contingent maturities was assumed by the Company:

 

·Two (2) notes payable, each in the amount of $78,543, to certain officers, directors and beneficial owners of a majority of the capital stock of the Company. The notes bear interest annually at 5% and are due and payable on the earlier of (i) the consummation of a debt or equity financing with gross proceeds to the Company of at least $10,000,000 or (ii) the date subsequent to March 31, 2013 that the Company achieves EBITDA equal to or greater than $2,500,000. Each note is subordinate to certain other debt obligations of the Company. One of these notes and its accrued interest was terminated effective June 25, 2014 in return for 400,000 shares of the Company’s common stock and a five-year warrant to purchase 275,000 shares of the Company’s common stock at $0.25 in connection with the Retirement Agreement (See Note 4). Additional interest expense of $49,457 plus the fair value of the warrants in the amount of $80,355 was charged to operations in connection with the termination of this note.

 

 8 
 

 

·One (1) note payable, in the amount of $308,914, to Meadows Capital, LLC, an entity controlled by Dr. Robert Cohen, a member of the Company’s board of directors. The note bears interest annually at 5% and is due and payable on the earlier of (i) the consummation of a debt or equity financing with gross proceeds to the Company of at least $10,000,000 or (ii) April 1, 2013, if the Company achieves EBITDA equal to or greater than $2,500,000.

 

·One (1) promissory note converted from management fees accrued through the transaction date totaling $612,500 and payable to BJ Squared LLC, an entity controlled by the Company’s Chief Executive Officer. Meadows Capital, LLC, an entity controlled by Dr. Robert Cohen, a member of the Company’s board of directors, has a 50% interest in the note payable to BJ Squared LLC. The note bears interest annually at 5% and is due and payable on the earlier of (i) the consummation of a debt or equity financing with gross proceeds to the Company of at least $10,000,000 or (ii) the date subsequent to March 31, 2013 that the Company achieves EBITDA equal to or greater than $2,500,000. The note is subordinate to certain other debt obligations of the Company.

 

Promissory Notes – February 2013

 

In February 2013, the Company issued four (4) promissory notes having an aggregate principal balance of $400,000 (collectively, the “February 2013 Notes”). Each of the February 2013 Notes were unsecured, accrued interest at a rate of 10% per annum and had maturity dates on the earlier of (i) March 1, 2014 and (ii) the closing of a single transaction (whether debt, equity or a combination of both) that resulted in aggregate gross proceeds to the Company of at least $10,000,000. Maturity of the February 2013 Notes was extended on March 1, 2014, May 6, 2014, July 8, 2014, August 30, 2014, October 31, 2014, December 31, 2014, and March 23, 2015. One of these notes and its accrued interest was terminated effective June 25, 2014 in return for 400,000 shares of the Company’s common stock in connection with a retirement agreement with a former officer of the Company. An expense of $28,000 was recorded in connection with the termination of this note. Thereafter, each of the three (3) remaining noteholders verbally agreed with the Company to extend the maturity date of the respective February 2013 Note to the earlier of (i) July 30, 2015, (ii) the closing of a single transaction (whether debt, equity or a combination of both) that results in aggregate gross proceeds to the Company of at least $2,000,000, and (iii) the acceleration of the maturity of each such note upon the occurrence of an Event of Default (as such term is defined in each of the February 2013 Notes). The three (3) remaining February 2013 Notes were paid in full by the Company on July 9, 2015. Given that the extensions were verbally agreed, there are no written amendments to be filed by the Company as exhibits to this Quarterly Report on Form 10-Q. Notwithstanding the terminated note, the Company accounted for these amendments as a modification with no resulting gain or loss.

 

Promissory Notes – February 2015

 

On February 5, 2015, the Company entered into three (3) demand promissory notes (the “February 2015 Demand Notes”) in the aggregate amount of $125,000. One note was issued in favor of Steve Leber for $50,000, one note in favor of Lee Lazarus for $50,000 and one note in favor of Mel Harris for $25,000, all of whom are members of the Company’s board of directors. The notes were unsecured, earned interest at a rate of 10% per annum, and were payable upon demand. On April 28, 2015, the February 2015 Demand Note in favor of Mel Harris was amended and consolidated to the Harris April 2015 Loan as described below. The Company accounted for this amendment as a modification with no resulting gain or loss. The two (2) remaining promissory notes were repaid in full on July 9, 2015.

 

Promissory Note – March 2015

 

On March 27, 2015, the Company executed a loan agreement (the “March 2015 Loan”) in the amount of $150,000 in favor of Mel Harris, a member of the Company’s board of directors. The March 2015 Loan had a term of one year and an interest rate of 5% per year. On April 28, 2015, the March 2015 Loan in favor of Mel Harris was amended and consolidated to the Harris April 2015 Loan as described below.

 

Promissory Note – April 2015

 

On April 15, 2015, the Company entered into a demand promissory note (the “April 2015 Demand Note”) in the amount of $25,000 in favor of Mel Harris. The note was unsecured, accrued interest at a rate of 10% per annum and was payable on demand. On April 28, 2015, the April 2015 Demand Note in favor of Mel Harris was amended and consolidated to the Harris April 2015 Loan as described below. The Company accounted for this amendment as a modification with no resulting gain or loss.

 

 9 
 

 

Convertible Promissory Notes – April 2015 Promissory Notes Consolidation

 

On April 28, 2015, Mel Harris, a member of the Company’s board of directors, security holder and advisor to the Company provided a $250,000 loan to the Company. This loan (the “Harris April 2015 Loan”) amended, restated and canceled (i) the March 2015 Loan in the initial amount of $150,000, (ii) the $25,000 February 2015 Demand Note and (iii) the $25,000 April 2015 Demand Note (each in favor of Mr. Harris), for an aggregate principal amount of $450,000. The Harris April 2015 Loan had a term of one (1) year and an interest rate of 5% per annum and could have been converted at the option of Mr. Harris into a preferred class of stock by July 27, 2015 or converted at the option of the holder into 2,250,000 shares of the Company’s common stock, along with a five-year warrant to purchase 1,125,000 shares of common stock at an exercise price of $0.30 per share. On July 27, 2015, the Company recognized a discount of $135,000 for the conversion feature associated with this note and a discount of $135,000 for the 1,125,000 five-year warrant with an exercise price of $0.30 that was issuable had the loan been converted. On August 20, 2015, the Harris April 2015 Loan was amended and the maturity date was changed from April 28, 2016 to October 19, 2015. The Harris April 2015 Loan was converted into Series C Redeemable Convertible 7.5% Preferred Stock, par value $0.01 per share, on September 29, 2015 (the “Series C Preferred Stock”) (See Note 7). The unamortized discount of $234,066 on the Harris April 2015 Loan was expensed to interest upon conversion.

 

Convertible Promissory Note – May 2015 Bridge Loan

 

On May 18, 2015, the Company entered into a bridge note in favor of VB Funding, LLC (“VB Lender”) in the amount of $1,000,000 (the “VB Bridge Loan”). The VB Bridge Loan had a term of one year and earned interest at an aggregate rate of 7.5% per annum, 2.5% of which shall be payable in cash and 5.0% shall be payable in-kind as additional principal on the VB Bridge Loan. The VB Bridge Loan is secured by an interest in the Company’s assets and VB Lender has the right to convert the VB Bridge Loan at the maturity date into shares of the Company’s common stock at $0.20 per share which gave rise to a beneficial conversion feature. The fair market value of the beneficial conversion feature as of May 18, 2015 was $360,000. In connection with the VB Bridge Loan, VB Lender received a ten-year warrant to purchase 500,000 shares of the Company’s common stock at an exercise price of $0.30 per share. As of May 18, 2015, the warrant had a relative fair market value of $110,000 and was recorded as a debt discount in the condensed consolidated balance sheets. The VB Bridge Loan was included as part of the new credit agreement between the Company and VB Lender entered into on July 8, 2015 and amended as of August 5, 2015 (the “Credit Agreement”).

 

Convertible Loan – July 2015 Convertible Loan

 

On July 8, 2015, the Company and VB Lender entered into the Credit Agreement which provides for a multi-draw term loan credit facility (the “VB Loan”) in an aggregate amount not to exceed $8,000,000. The VB Loan will be advanced in two disbursements, with the initial amount of $5,000,000 (which includes the $1,000,000 amount previously funded on May 18, 2015 pursuant to the VB Bridge Loan) disbursed by VB Lender at the time of closing of the Credit Agreement. The second disbursement may be made at the Company’s discretion, in an amount up to $3,000,000 at any time on or prior to January 29, 2016. The inclusion of the VB Bridge Loan was treated as a loan modification and the unamortized discount of $420,593 was transferred to the VB Loan to be amortized over its life. The Company also identified $299,836 of debt issuance costs in connection with the VB Loan and in accordance with ASU No. 2015-03 has treated these costs as a direct deduction from the carrying amount of the debt liability consistent with debt discounts. As with debt discounts, these debt issuance costs will be amortized over the ten-year life of the VB Loan.

 

The Company intends to use borrowings under the Credit Agreement to fund the operations of the Company, including the repayment of certain outstanding indebtedness. The Company is subject to certain customary limitations including the ability to incur additional debt, make certain investments and acquisitions, and make certain restricted payments, including stock repurchases and dividends. The Credit Agreement includes usual and customary events of default, the occurrence of which could lead to an acceleration of the Company’s obligations thereunder.

 

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Outstanding indebtedness under the VB Loan may be voluntarily prepaid at any time, in whole or in part, without premium or penalty. The indebtedness under the VB Loan is due July 8, 2025 and bears interest at an aggregate of 7.5% per annum, 2.5% of which shall be payable in cash and 5.0% shall be payable in-kind as additional principal. The VB Loan is secured by a security interest in the Company’s and certain of its subsidiaries’ assets and each such subsidiary has guaranteed the repayment of the VB Loan. At any time, VB Lender has the right to convert the outstanding balance of the VB Loan into shares of common stock of the Company, at a conversion price per share equal to $0.20 (subject to customary adjustments) which gives rise to a beneficial conversion feature having a relative fair market value of $1,950,000 as of July 8, 2015. This beneficial conversion feature value is recorded as a discount to the VB Loan and is amortized to interest expense over the life of the loan. VB Lender also received a ten-year warrant to purchase 12.5 million shares of the Company’s common stock at an exercise price of $0.30 per share. As of July 8, 2015, the warrant had a relative fair market value of $1,700,000 and was recorded as a debt discount in the condensed consolidated balance sheets.

 

The Company and VB Lender, entered into the First Amendment to the Credit Agreement (the “VB Amendment”), effective as of August 5, 2015, pursuant to which VB Lender may convert at its election both principal and interest into common shares as provided under the Credit Agreement. The VB Amendment also modifies the provision concerning optional prepayment by the Company to include interest that has accrued on the principal amount outstanding under the Credit Agreement through the maturity date.

 

Total interest expense, net, for the three and nine months ended September 30, 2015 attributable to amortization of debt discount related to warrants was $323,516 and $365,173, respectively.

 

Total interest expense, net, charged to operations amounted to $422,386 and $20,924 for the three months ended September 30, 2015 and 2014, respectively, and $521,868 and $424,516 for the nine months ended September 30, 2015 and 2014, respectively. The future principal maturities related to all notes payable obligations excluding debt discount is estimated as follows at September 30, 2015:

 

 

For the Years Ending December 31,    
2016  $999,957 
2025   5,066,235 
   $6,066,192 

 

7. Stockholders’ Equity

 

During 2014, the Company entered into securities purchase agreements with several investors pursuant to which the Company sold, in private transactions, an aggregate of 20,840,000 shares of its common stock and warrants to purchase an aggregate of 5,210,000 shares of its common stock for net proceeds to the Company of $5,179,000. The warrants are exercisable for a period of five years at exercise prices of $0.25-$0.35 per share, subject to customary adjustments.

 

During 2014, the Company issued 6,526,908 shares of its common stock in connection with the conversion of a 12% convertible bridge note plus interest that totaled $1,189,806.

 

During 2014, the Company issued an aggregate of 1,100,000 shares of its common stock and warrants exercisable for a period of five years to purchase an aggregate of 275,000 shares of its common stock at an exercise price of $0.25 per share pursuant to the terms of the Retirement Agreement (See Note 4).

 

During 2014, the Company issued 1,099,519 shares of its common stock in connection with the cashless exercise of 2,544,201 advisory warrants issued in 2012.

 

During 2014, the Company issued a total of 438,761 common shares for past or future services as follows: (i) 313,761 shares of its common stock valued at $94,875 to consultants in exchange for past services performed for the Company by the recipients thereof; and (ii) 125,000 shares of its common stock valued at $25,000 with an immediately exercisable five-year warrant valued at $1,747 to purchase an aggregate of 10,000 shares of its common stock at an exercise price of $0.20 per share, in exchange for past services performed for the Company by the recipient thereof. The aggregate fair value of these shares and warrants were expensed when issued.

 

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During the nine months ended September 30, 2015, the Company issued 24,090 shares of its common stock to a consultant in exchange for services performed for the Company by the recipient thereof. The aggregate fair value of the shares issued to the consultant was $5,541, which was expensed during the nine months ended September 30, 2015.

 

During the nine months ended September 30, 2015, the Company issued 20,000 shares of its common stock in connection with the cashless exercise of 70,000 warrants for advisory services issued in 2013.

 

During the nine months ended September 30, 2015, the Company entered into securities purchase agreements with accredited investors pursuant to which the Company sold, in private transactions, an aggregate of 3,000,000 shares of the Company’s common stock and warrants to purchase 700,000 shares of the Company’s common stock for aggregate gross proceeds to the Company of $700,000. The warrants are exercisable for a period of five years at exercise prices of $0.25-$0.35 per share, subject to customary adjustments.

 

Amendment to the Company’s Certificate of Incorporation

 

In March 2014, the Company filed a Third Amended and Restated Certificate of Incorporation to eliminate the Series A Preferred Stock and Series B Preferred Stock and to increase the total number of authorized shares of the Company’s capital stock to 355,000,000, consisting of 350,000,000 shares of common stock, par value $.01 per share, and 5,000,000 shares of preferred stock, par value $.01 per share.

 

Series C Redeemable Convertible 7.5% Preferred Stock

 

On September 29, 2015, the Company entered into a securities purchase agreement (the “Preferred Agreement”) with certain investors (the “Preferred Purchasers”) and raised gross proceeds of $1,750,000, including the conversion by Mel Harris, a member of the Company’s board of directors, security holder and advisor to the Company, of the $450,000 principal amount of his convertible promissory note issued on April 28, 2015 (See Note 6). Under the terms of the Preferred Agreement, the Preferred Purchasers purchased an aggregate amount of 875,000 shares of Series C Preferred Stock at a $2.00 per share purchase price. Each share of Series C Preferred Stock has a stated value of $2.00 (the “Stated Value”) and is convertible, at any time at the option of the holder, into ten (10) shares of the Company’s common stock (the “Conversion Shares”) at a conversion price of $0.20 per share (the “Conversion Price”), subject to customary adjustments, which gave rise to a beneficial conversion feature.

 

In addition, the Preferred Purchasers received warrants (the “Preferred Warrants”) representing the right to acquire an aggregate of 4,375,000 shares of the Company’s common stock at an exercise price of $0.30 per share (the “Preferred Warrant Shares”), subject to customary adjustments, for a period of ten (10) years from the date of issuance. Under certain circumstances, the holder of the Preferred Warrant may elect to exercise the warrant through a cashless exercise (See Note 9).

 

Under the Preferred Agreement, the Company shall prepare and file with the Securities and Exchange Commission a registration statement covering the resale of the Conversion Shares and Preferred Warrant Shares. The automatic registration right is subject in priority in all respects to the obligations of the Company under that certain Credit Agreement between the Company and VB Lender.

 

Additionally, the Company granted piggyback registration rights to the Preferred Purchasers in connection with the Conversion Shares and Preferred Warrant Shares on subsequent registration statements filed by Company, subject to certain exceptions.

 

Each share of Series C Preferred Stock earns dividends at the rate of 7.5% of the Stated Value, 2.5% of which dividend is payable in cash, and 5.0% will be payable in the form of Common Stock, on a quarterly basis, at $0.20 per share. Accrued and unpaid dividends do not bear interest.

 

 12 
 

 

The Series C Preferred Stock has a liquidation preference over common stock and voting rights equal to the number determined by dividing the Stated Value by the Conversion Price then in effect. Holders of Series C Preferred Stock vote together with the holders of the Company’s common stock as a single class.

 

The Company may redeem the Series C Preferred Stock at any time, at a price equal to the Stated Value per share plus any unpaid dividends. Alternatively, upon the election of the holder, the Company will convert shares of the Series C Preferred Stock into shares of the Company’s common stock. In addition, the Company is required to redeem all remaining Series C Preferred Stock on September 29, 2025, the tenth anniversary of the original issue date.

 

The gross proceeds of $1,750,000 received were reduced by issuance costs incurred of $76,423 resulting in net proceeds of $1,673,577 for the Series C Preferred Stock.

 

In accordance with ASC 480-10, the Company classified the Series C Preferred Stock in temporary equity. The fair market value of the Preferred Warrants was $603,608 and the fair market value of the beneficial conversion feature was $855,031 totaling an aggregate debt discount of $1,458,639 which was recorded to additional paid-in capital and will be amortized over the ten-year term of the Series C Preferred Stock. As of September 30, 2015, the Company amortized $21 of the debt discount.

 

8. Stock Based Compensation

 

In February 2012, the Company adopted the Grandparents.com, Inc. 2012 Stock Incentive Plan (the “Plan”), which originally provided for 10,317,691 shares of the Company’s common stock to be eligible for issuance to employees, officers, directors, consultants, agents, advisors, and independent contractors who provide services to the Company under the Plan. In January 2014, the board of directors and the holders of a majority of the voting securities of the Company approved, by written consent, the amendment and restatement of the Plan to increase the number of shares of the Company’s common stock authorized for issuance thereunder to 25,000,000 shares. The increase became effective on March 4, 2014.

 

During 2014, the Company granted 60,000 options which expire two years from the date of grant, 5,600,000 options which expire five years from the date of grant and 6,240,000 options which expire ten years from the date of grant to purchase shares of common stock under the Plan to employees and officers. The options had exercise prices ranging from $0.28 to $0.34 per share and a grant date fair value ranging from $0.21 to $0.33 per option. The exercise price per share and stock price per share on the date of grant were equal.

 

During 2014, options to purchase 250,000 shares of common stock were re-priced from an exercise price of $0.60 per share to an exercise price of $0.33 per share. Re-priced options were treated as cancelled and reissued on the date of re-pricing, resulting in a charge in the amount of $35,331 in 2014.

 

During 2015, the Company granted options to purchase 250,000 shares of common stock which expire five years from the date of grant to purchase shares of common stock under the Plan to a consultant. The options had an exercise price of $0.21 per share and a grant date fair value of $0.18 per option. The exercise price per share and stock price per share on the date of grant were equal. The options vested immediately, had a fair market value of $44,450 and were recorded as an expense in the condensed consolidated statements of operations for the nine months ended September 30, 2015.

 

During 2015, the Company granted options to purchase 1,200,000 shares of common stock which expire ten years from the date of grant to purchase shares of common stock under the Plan to employees. The options had exercise prices of $0.18 and $0.21 per share and grant date fair values of $0.18 and $0.20 per option. The exercise price per share and stock price per share on the date of grant were equal.

 

The fair value of each option granted since December 31, 2013 was estimated on the date of the grant using the Black-Scholes option pricing model with the assumptions noted in the following table. Expected volatility was estimated using the volatility of the Company’s stock price. The expected life of the options represents the period of time that options granted are expected to be outstanding and is derived from historical terms.

 

 13 
 

 

Risk-free interest rate   1.44-1.76%
Expected life (years)   2-10  
Expected volatility   126-184 %
Dividend yield   - 

 

A summary of stock option activity for the nine months ended September 30, 2015 and the year ended December 31, 2014 is presented below:

 

   Number of
Shares
   Weighted
Average
Exercise Price
   Weighted
Average
Remaining
Contractual
Term (Years)
   Aggregate
Intrinsic
Value
 
Outstanding at December 31, 2013   12,485,000   $0.24    8.86      
Granted and reissued   12,150,000    0.33           
Forfeited and cancelled   (250,000)   0.60           
Outstanding at December 31, 2014   24,385,000    0.28    7.52   $445,000 
Granted and reissued   1,450,000    0.19           
Outstanding at September 30, 2015   25,835,000   $0.28    6.89   $412,500 
                     
Exercisable at September 30, 2015   17,081,001   $0.26    7.31   $358,560 

 

The compensation expense recognized for Plan and non-Plan options awarded for the three-months ended September 30, 2015 and 2014 was $438,172 and $449,686, respectively. The compensation expense recognized for Plan and non-Plan options awarded for the nine months ended September 30, 2015 and 2014 was $1,413,067 and $1,203,417, respectively. Total unrecognized compensation costs related to non-vested equity-based compensation arrangements was $2,313,672 and $3,862,313 as of September 30, 2015 and 2014, respectively. That cost is expected to be recognized over the remaining vesting period of 39 months.

 

9. Warrants

 

During 2014, the Company granted warrants to purchase 5,210,000 shares of common stock in connection with securities purchase agreements, warrants to purchase 275,000 shares of common stock in connection with the Retirement Agreement (See Note 4) and warrants to purchase 30,349,864 shares of common stock in connection with services to the Company. The warrants had exercise prices ranging from $0.05 to $0.50 per share and they expire five years from the date of grant.

 

During 2014, the Company issued 1,099,519 shares of its common stock in connection with the cashless exercise of 2,544,201 warrants and 100,000 warrants with an exercise price of $0.34 per share were cancelled and replaced with 100,000 shares of the Company’s common stock valued at $24,000. The initial value of the warrant was valued at $30,510 and was expensed at the date issued.

 

During the three months ended March 31, 2015, the Company granted warrants to purchase 700,000 shares of common stock in connection with securities purchase agreements. The warrants had exercise prices ranging from $0.25 to $0.35 per share and they expire five years from the date of grant.

 

During the three months ended March 31, 2015, the Company issued 20,000 shares of its common stock in connection with the cashless exercise of 70,000 warrants.

 

During the three months ended June 30, 2015, the Company granted warrants to purchase 500,000 shares of common stock to VB Lender in connection with a convertible promissory note with VB Lender (See Note 6).

 

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During the three months ended September 30, 2015, the Company granted a ten-year warrant to purchase up to 12,500,000 shares of common stock of the Company at an exercise price of $0.30 per share in connection with the first disbursement of the VB Loan. The warrant had a relative fair market value of $1,700,000 and was recorded as a debt discount in the condensed consolidated balance sheets. Upon the second disbursement under the VB Loan (if requested by the Company), the Company will issue to VB Lender a ten-year warrant to purchase up to 7,500,000 shares of common stock of the Company at a purchase price of $0.30 per share. VB Lender has agreed to cancel the warrant to purchase 500,000 shares of common stock previously issued in connection with the VB Bridge Loan.

 

During the three months ended September 30, 2015, the Company granted ten-year warrants to purchase up to 4,375,000 shares of the Company’s common stock at an exercise price of $0.30 per share in connection with the Series C Preferred Stock. The warrants had a relative fair market value of $603,608 which was recorded as a debt discount in the condensed consolidated balance sheets.

 

During the three months ended September 30, 2015, the Company granted warrants to purchase 2,000,000 shares of common stock in connection with services to the Company. The warrants had exercise prices ranging from $0.30 to $0.50 per share and they expire ten years from the date of grant.

 

The fair value of each warrant granted since December 31, 2013 was estimated on the date of the grant using the Black-Scholes option pricing model with the assumptions noted in the following table. Expected volatility was estimated using the volatility of the Company’s stock price. The expected life of the warrants represents the period of time that warrants granted are expected to be outstanding and is derived from historical terms.

 

Risk-free interest rate   1.19-1.78 %
Expected life (years)   3-5 
Expected volatility   123-184 %
Dividend yield   - 

 

A summary of warrant activity for the nine months ended September 30, 2015 and the year-ended December 31, 2014 is presented below:

 

           Weighted 
Average
     
       Weighted
Average
   Remaining
Contractual
     
   Warrants   Exercise 
Price
   Term 
(Years)
   Aggregate
Intrinsic Value
 
Outstanding at December 31, 2013   24,903,660   $0.26    3.63      
Granted   35,834,864    0.15           
Exercised   (2,544,201)   -           
Forfeited and cancelled   (100,000)   0.34           
Outstanding at December 31, 2014   58,094,323    0.20    3.48   $4,164,331 
Granted   20,075,000    0.30           
Exercised   (70,000)   0.14           
Forfeited and cancelled   (500,000)   0.30           
Outstanding at September 30, 2015   77,599,323   $0.22    4.48   $3,685,622 
                     
Exercisable at September 30, 2015   67,647,918   $0.23    2.26   $3,073,300 

 

In April 2013, the Company committed to issuing Starr Indemnity & Liability Company (“Starr”), a wholly-owned subsidiary of Starr International Company, Inc., a warrant to acquire up to 21,438,954 shares of its common stock, subject to certain customary adjustments which vests one-fourth (1/4th) of the warrant shares upon issuance and the remaining portion of the warrant shares in three equal annual installments on March 1, 2014, 2015 and 2016, provided, however, that the warrant shall automatically cease to vest upon termination or expiration of the Strategic Alliance Agreement (the “Starr Agreement”) with Starr. The warrant was issued on November 7, 2014 and is included in the warrant activity table. The fair values of the first one-fourth (5,359,739 shares), the second one-fourth (5,359,739 shares), and the third one-fourth (5,359,739 shares) were calculated using Black-Scholes as $766,443, $1,888,772 and $836,119, respectively. The $766,443 was expensed in March 2014, the $1,888,772 was expensed over the period March 1, 2014 through March 1, 2015, and the $836,119 is being expensed over the period March 1, 2015 through March 1, 2016, its requisite service period. Starr provides certain services to us, including developing strategic business and investment relationships and other business consulting services.

 

 15 
 

 

In June 2015, the Company committed to issuing performance-based warrants in subsequent years under a three-year agreement with a consultant (See Note 11).

 

10. Income Taxes

 

ASC 740-10 “Accounting for Uncertainty in Income Taxes” requires recognition and measurement of uncertain income tax positions using a “more-likely-than-not” approach. Management evaluates Company tax positions on an annual basis and has determined that as of September 30, 2015, no accruals for uncertain tax positions are necessary.

 

The Company provides for income taxes at the end of each interim period based on the estimated effective tax rate for the full fiscal year. Cumulative adjustments to the Company’s estimate are recorded in the interim period in which a change in the estimated annual effective rate is determined.

 

The difference between the federal statutory rate (34%) and the Company’s effective rate (0%) is primarily attributable to the change in valuation allowance on its deferred tax assets as it is more likely than not that the Company will not be able to utilize its NOL’s based on the Company’s current results and history of producing operating losses.

 

Generally, the Company is no longer subject to U.S. federal examinations by tax authorities for fiscal years prior to 2011.

 

11. Commitments

 

Operating Leases

 

The Company entered into a First Amendment of Lease, dated October 26, 2015 (the “Lease Amendment”), pursuant to which it leases an office in New York, NY. The Lease Amendment extends the Company’s lease of its current office for three years and will expire September 30, 2018. The lease-required monthly payments are as follows:

 

October 2015 to September 2016  $18,200 
October 2016 to September 2017  $18,746 
October 2017 to September 2018  $19,308 

 

In conjunction with the Lease Amendment, the Company increased the office space security deposit by $32,800 to $72,800.

 

There are no further options in the lease for extending the term beyond its current expiration. The Company also leased a corporate apartment in New York, NY under a one-year operating lease which required two six-month payments of $22,800, expired on June 30, 2015 and was not renewed. The future minimum anticipated lease payments required under the office lease as of September 30, 2015, are as follows:

 

For the Years Ending December 31,    
2015  $54,600 
2016   220,038 
2017   226,639 
2018   173,775 
Total  $675,052 

 

Rent expense recognized under operating leases was $45,500 and $55,600 for the three months ended September 30, 2015 and 2014, respectively, and $161,478 and $144,000 for the nine months ended September 30, 2015 and 2014.

 

 16 
 

  

Starr Agreement

 

On January 8, 2013, the Company entered into the Starr Agreement, under which Starr agreed to provide certain services to the Company, including developing strategic business and investment relationships for the Company and providing business consulting services to the Company. In exchange for the services, the Company agreed to pay Starr a monthly fee of $80,000 during the term of the Starr Agreement, which commenced on March 1, 2013, as well as fees to be agreed upon by the Company and Starr for Starr’s arranging agreements with insurance companies. The fee for the three and nine months ended September 30, 2015 was $240,000 and $720,000, respectively. On September 30, 2015, $400,000 was included in accounts payable. On March 1, 2014 and on March 1, 2015, the Starr Agreement automatically renewed for one-year periods and will automatically renew for subsequent one-year periods each year thereafter unless either party terminates the agreement prior to the expiration of the then-current term. The Starr Agreement was amended in April 2013 at which time the Company committed to issuing Starr a warrant to acquire up to 21,438,954 shares of our common stock, subject to certain customary adjustments which vests one-fourth (1/4th) of the warrant shares upon issuance and the remaining portion of the warrant shares in three equal annual installments on March 1, 2014, 2015 and 2016, provided, however, that the warrant shall automatically cease to vest upon termination or expiration of the Starr Agreement (See Note 9).

 

Cegedim Agreement

 

Effective as of March 28, 2013, Grand Card, LLC (“Grand Card”), a wholly-owned subsidiary of the Company, entered into an Alliance Agreement (the “Cegedim Agreement”) with Cegedim Inc. (Opus Health Division) (“Cegedim”) pursuant to which the parties formed an exclusive strategic alliance (the “Alliance”) to develop member benefit programs (the “Programs”) that provide cash rebates and other rewards on the “Grand Card” debit card. The Cegedim Agreement provides that all costs for marketing and promoting the Programs will be borne by Grand Card and that all other costs and funding of the Programs, subject to certain exceptions, shall be borne 75% by Grand Card and 25% by Cegedim. The Cegedim Agreement further provides that revenues derived from the Alliance (after deduction for certain operating costs borne by the parties) shall be allocated 75% to Grand Card and 25% to Cegedim. The term of the Cegedim Agreement commenced on March 28, 2013 and will continue for an initial term of four (4) years and will automatically renew for successive four-year terms unless fewer than 500,000 cards have been issued at the time of such renewal or either party provides written notice to the other party of its intent not to renew within 120 days of the end of the then-current term. On April 1, 2015, the Opus Health Division was sold by Cegedim Inc. to IMS Health Holdings, Inc.

 

Aetna/Reader’s Digest Agreement

 

In February 2014, the Company entered into a marketing agreement (the “RD Agreement”) with Aetna Life Insurance Company (“Aetna”) and Reader’s Digest Financial Services, Inc. (“RD”) pursuant to which RD agreed to endorse and promote the Aetna-issued group Medicare Supplement insurance policy and other products as the parties may agree to offer in the future. The agreement required Aetna to make a $1,000,000 non-refundable marketing advance against future royalties to the Company and required the Company to pay a $1,000,000 royalty advance to RD. The payments to and from the Company were made in February 2014. For financial statement presentation purposes, the advance received was reflected in deferred revenue and the advance paid was reflected in prepaid expenses on the condensed consolidated balance sheets. These balance sheets amounts were accreted/amortized to earnings through June 30, 2015. On June 29, 2015, RD delivered a notice of termination of the RD Agreement. Pursuant to the terms of the RD Agreement, the RD Agreement was terminated on July 29, 2015. As a result of this termination, the Company recorded other income and other expense in equal amounts of $998,486 in the third quarter of 2015 with a net effect of zero on the condensed consolidated statements of operations.

 

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Vantiv Agreement

 

In November 2014, Grand Card LLC, a wholly-owned subsidiary of the Company and Vantiv, LLC (“Vantiv”) entered into a master services agreement, an Addendum and exhibits thereto (collectively, the “Vantiv Agreement”) pursuant to which Vantiv agreed to provide card issuing and payment processing products and services to Grand Card LLC. Pursuant to the Vantiv Agreement, Grand Card LLC has committed to, among other things, a card purchasing allotment valued at $725,000 over a twelve (12) month period and in the first quarter of 2015, the Company purchased the initial card commitment at an aggregate cost of $168,756 which was recorded as prepaid expense since the cards have not been issued as of September 30, 2015. On November 11, 2015, Vantiv and Grand Card LLC entered into an amendment to the Vantiv Agreement extending the date on which a purchase order for the balance of the card allotment must be made to December 17, 2015. The Vantiv Agreement has an initial term of three (3) years and is subject to standard termination provisions as well as customary representations and warranties. In the event of a default under the Vantiv Agreement by Grand Card LLC, Grand Card LLC may be responsible for liquidated damages in an amount based upon the monthly revenue earned by Vantiv for the balance of the term. The Company’s Grand Card venture is a cash rebate debit card that will enable cardholders to purchase pharmaceutical products and consumer goods and services from participating merchants.

 

HSNi Agreement

 

On March 19, 2015, the Company entered into an agreement (the “HSN Agreement”) with HSNi, LLC and its affiliates (“HSN”) whereby HSN will produce and broadcast segments promoting the Company’s membership group, the American Grandparents Association, as well as certain co-marketed products and services offered by third parties. The initial products include Medicare Supplemental, Medicare Advantage, and Cancer and Heart Attack or Stroke health insurance policies offered by Aetna and its affiliates. The HSN Agreement also gives the Company the right to pursue co-marketing opportunities for other products and services offered by third parties, such as life, auto, and homeowners insurance. Under the HSN Agreement, the Company will receive a percentage of certain proceeds generated through the multimedia marketing campaign conducted by the parties. During the nine months ended September 30, 2015, the Company recorded $260,000 as commission revenue under the HSN Agreement. The HSN Agreement has an initial term that runs until December 31, 2015 and is subject to standard termination and extension provisions as well as customary representations and warranties.

 

Other Commitments

 

On June 30, 2015, the Company entered into an agreement with a consultant who will provide sales-related services to the Company. In addition to fees for services, the Company may issue warrants following each calendar year of the three-year term if certain performance milestones are achieved by the consultant. For every 5,000 Grandparent.com-endorsed products sold in 2015 as a result of the consultant’s efforts, the Company will grant warrants to purchase 500,000 shares of common stock. For every 10,000 Grandparent.com-endorsed products sold in each calendar year thereafter of the three-year term as a result of the consultant’s efforts, the Company will grant warrants to purchase 1,000,000 shares of common stock.

 

On October 15, 2015, the Company entered into an agreement with a consultant who will provide introductory and relationship services related to insurance and financial services as well as support for the development and promotion of the Grand Card and other products. In addition to fees for services, if neither party has given notice to terminate the agreement prior to April 30, 2016, the Company will grant warrants to purchase 250,000 shares of common stock at an exercise price of $0.30 per share with a 5-year term.

 

12. Concentrations

 

As of September 30, 2015, two customers represented 100% of the Company’s accounts receivable and two customers represented approximately 75% of the Company’s revenues earned during the period. As of December 31, 2014, four customers represented approximately 84% of the Company’s accounts receivable and two customers represented approximately 39% of the Company’s revenues earned during 2014.

 

13. Subsequent Events

 

The Company entered into the Lease Amendment, dated October 26, 2015, which provided for a three-year extension of its operating lease for office space in New York, NY (See Note 11).

 

On October 15, 2015, the Company entered into an agreement with a consultant who will provide introductory and relationship services related to insurance and financial services as well as support for the development and promotion of the Grand Card and other products (See Note 11).

 

On November 11, 2015, Vantiv and Grand Card LLC entered into an amendment to the Vantiv Agreement extending the date on which a purchase order for the balance of the card allotment must be made to December 17, 2015.

 

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Item 2.Management’s Discussion and Analysis of Financial Condition and Results of Operations

 

In this Report, the terms “Company,” “we,” “us” and “our” refer to Grandparents.com, Inc. and its subsidiaries, unless the context otherwise requires. In addition, the term “Annual Report” refers to the Company’s Annual Report on Form 10-K for the year ended December 31, 2014 as filed with the SEC on April 10, 2015.

 

The following discussion and analysis is based on, should be read with, and is qualified in its entirety by, the accompanying unaudited condensed consolidated financial statements and related notes thereto included in this Report. The following discussion and analysis should also be read in conjunction with the disclosure under “Cautionary Note Regarding Forward-Looking Statements” and the risk factors contained in our Annual Report and Quarterly Report for the period ended June 30, 2015.

 

Overview

 

We own and operate the Grandparents.com website. As a membership organization and social media community, we connect grandparents, seniors, and “boomers” to differentiated, discounted products and services. Our services are geared to the approximately 70 million grandparents in the U.S., but our audience also includes “boomers” and seniors that are not grandparents. Our website offers content on health, wellbeing, relationships and finances as well as other topics that appeal to our audience. Our business model is to provide group discount benefits for a small membership fee. We believe that our website is one of the leading online communities for our market and is the premier social media platform targeting active, involved grandparents. In addition to our website, our membership association, the American Grandparents Association (“AGA”), was formed to unite grandparents, “boomers” and seniors. Members of the AGA have access to a range of benefits including discounts on products and services. Members pay $15 annually to the AGA to receive these benefits as well as products and services that are endorsed or recommended by the AGA.

 

To date, we have generated revenue primarily from advertising. However, we continue to focus on creating additional revenue streams from other sources such as the promotion of products, the initiation of membership fees in the third quarter of 2014, endorsement of certain products including insurance, and the Grand Card. Although to date we have not been able to generate significant revenue from any source, we believe we will generate revenue from these business opportunities.

 

In keeping with our plan to expand revenue streams so that the Company is not solely dependent on advertising revenue, we are focusing more on developing products and services for our members, the sale and/or promotion of which is expected to derive new revenue opportunities for the Company. Examples of such products are the Aetna supplemental health insurance policy and the Grand Card cash rebate debit card, both of which are expected to provide additional value to our members while simultaneously providing the Company with certain transactional-based revenues. The focus on products and services is being accomplished both directly and through our partnerships which include deals and discounts at nationally-recognized brand name retailers. We expect that this expansive strategy will enhance membership value, meet consumer needs and generate new revenue opportunities for the Company.

 

Furthermore, given our experience in the 50+ market, we are also beginning to focus on the caregiver space as a market opportunity that has become more relevant in the consumer market as it relates to aging parents and caring decisions. Pursuant to an affiliate agreement entered into with Caring, Inc., the Company’s website now includes searchable information of thousands of assisted living and independent living facilities that are available from Caring.com. We are exploring partnership opportunities in that space that could contribute to new revenue streams for the Company.

 

By developing meaningful products and services for our members and promoting their distribution through strategic partners, such as our previously discussed business relationship with HSNi, LLC and its affiliates (“HSN”), we expect to rely less on advertising revenue and more on revenue derived from mutually-beneficial partnership arrangements.

 

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Revenue for the nine months ended September 30, 2015 was $382,625, which reflected an increase of $231,772, or 154%, compared to revenue of $150,853 for the comparable period in 2014. We decreased our total operating expenses by $2,346,747, or 25%, to $6,911,702 for the nine months ended September 30, 2015 compared to $9,258,449 for the comparable period in 2014 mainly as a result of a decrease in equity-based compensation expense. We decreased our net loss by $2,522,969, or 27%, to $6,978,518 for the nine months ended September 30, 2015 compared to $9,501,487 for the comparable period in 2014. Like most developing companies, we face substantial financial challenges particularly in regard to revenue generation, cost control and capital requirements.

 

We used $4,250,871 in cash for operating activities and $52,080 in cash for investing activities during the nine months ended September 30, 2015, offset by $6,773,741 in cash provided by financing activities during this period. We had a working capital surplus of $266,937 as of September 30, 2015. We continue to seek capital to fund ongoing operations. During the first nine months of 2015, we raised $700,000 from the issuance of our common stock and warrants to accredited investors in private placement transactions, $1,673,577 from the sale of preferred stock, net and $5,000,164 from loans and short-term advances, net. In addition, under an existing credit agreement, the Company has the sole discretionary right to draw down an amount up to $3,000,000 at any time on or prior to January 29, 2016. Going forward, we will need to raise significant capital in order to successfully implement our business plans. See “Liquidity and Capital Resources” below for additional information regarding our capital raising activities and use of cash.

 

Without additional capital from existing or outside investors or further financing, our ability to continue to implement our business plan may be limited. These conditions raise substantial doubt about our ability to continue as a going concern and to execute on our business model. Our condensed consolidated financial statements included in this Report do not include any adjustments that might result from the outcome of this uncertainty.

 

Our Website

 

Our website offers content on health and wellbeing, relationships and finances as well as recipes, travel tips and recommended activities for grandparents, “boomers” and seniors. Historically, we have generated substantially all of our revenue through the sale of advertisements on our website. We believe the sale of advertisements will become a smaller percentage of total revenue on a going forward basis as other Company revenue streams are initiated. Our website averaged 1,070,000 visits per month and 812,355 unique users per month for the nine-month period ended September 30, 2015 according to Google Analytics.

 

American Grandparents Association

 

The AGA is our membership association. Members of the AGA have access to a range of benefits including groups, discussions, blogs, games and contests as well as access to our deals and group discounts on products and services that are offered exclusively to AGA members. AGA members also have the right to participate in our “Grand Corps” giving them the opportunity to volunteer for charitable and philanthropic causes in different areas including health, education and wellbeing. Registered users of the website have access to the website’s content and forum groups, but do not have access to the AGA membership benefits. The AGA charges $15 for an annual membership.

 

Grand Giveaways and Premium Membership

 

With the introduction of a paid membership to the AGA, we have separated the offers formerly available in the Grand Deals portion of our website into two separate areas: Grand Giveaways and Premium Membership. Grand Giveaways will continue to offer giveaways to registered users of the website and Premium Membership will offer curated discounted products and services exclusively to paying members of the AGA.

 

We offer our promotional partners exposure for their giveaways through various touch points: on our website, via our e-newsletter, and through social media channels. Grand Giveaways consist of consumer goods and services in the areas of entertainment, food and dining, health and wellness, children’s entertainment and education products.

 

Premium Membership benefits are typically discounted products and services provided by third parties appropriate for the 50+ demographic and their families. Premium Membership benefits include deals and discounts on gifts, jewelry, toys, eyewear, flowers, travel, entertainment (theaters), pet supplies, casinos, food and insurance. Premium Membership benefits providers have their promotions featured on our website.

 

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We seek to maintain direct relationships with our promotion providers and regularly have discussions about potential new giveaways, deals, and additional ways they can cross-promote the AGA. Each Grand Giveaway and Premium Membership benefit is subject to the terms provided by the promotion provider which may seek to change, retract, or cancel any giveaway or deal offered in Grand Giveaways and Premium Membership benefits or otherwise to registered users or AGA members.

 

Royalty Arrangements

 

We intend to derive revenue by endorsing or recommending products and services provided by third parties in return for royalty payments. We have endorsed an online course entitled “Timeless You” created by Deepak Chopra, a health and wellbeing advisor to the Company. This online course consists of six different classes to help participants redefine their age, eliminate stress, maximize energy and find joy in life. The online course is marketed to AGA members and third parties and we receive a royalty for each person who orders the course. The online course first became available in 2014. We have entered into an agreement (the “Aetna Royalty Agreement”) with Aetna Life Insurance Company (“Aetna”), pursuant to which Aetna will offer a group Medicare Supplement insurance policy to AGA members. On June 4, 2015, Aetna added a Cancer, Heart Attack or Stroke policy as a product offered under the Aetna Royalty Agreement. In exchange for our endorsement, a license to use our intellectual property and access to the AGA membership, Aetna will pay a royalty to the Company. The Aetna Royalty Agreement requires Aetna to design, price and manage the insurance policies. We are not required to perform any insurance producer services under the Aetna Royalty Agreement. As of the date of this Report, Aetna is in the process of filing its policy forms with various state insurance departments.

 

In February 2014, the Company entered into a marketing agreement (the “RD Agreement”) with Aetna Life Insurance Company (“Aetna”) and Reader’s Digest Financial Services, Inc. (“RD”) pursuant to which RD agreed to endorse and promote the Aetna-issued group Medicare Supplement insurance policy and other products as the parties may agree to offer in the future. The agreement required Aetna to make a $1,000,000 non-refundable marketing advance against future royalties to the Company and required the Company to pay a $1,000,000 royalty advance to RD. The payments to and from the Company were made in February 2014. For financial statement presentation purposes, the advance received was reflected in deferred revenue and the advance paid was reflected in prepaid expenses on the condensed consolidated balance sheets. These balance sheets amounts were accreted/amortized to earnings through June 30, 2015. On June 29, 2015, RD delivered a notice of termination of the RD Agreement. Pursuant to the terms of the RD Agreement, the RD Agreement was terminated on July 29, 2015. As a result of this termination, the Company recorded other income and other expense in equal amounts of $998,486 in the third quarter of 2015 with a net effect of zero on the condensed consolidated statements of operations.

 

There can be no guarantee that we will be able to enter into similar agreements or other royalty arrangements with other third parties or that, if we are, the terms of such arrangements will be on terms advantageous to us. To the extent we are able to enter into royalty arrangements, revenues, if any, from such arrangements may be limited in the near term.

 

Commission Arrangements

 

On October 29, 2014, a subsidiary of the Company entered into an Aetna Marketing Agreement for Upline Agents and Agencies (the “MA Contract”) with Aetna to offer a Medicare Advantage insurance policy pursuant to which such subsidiary will receive a commission for each such policy sold. The MA Contract became effective January 1, 2015.

 

Effective on October 31, 2014, a subsidiary of the Company entered into an Aetna Marketing Agreement for Group Contracting Only (the “MS Contract”) with Aetna to offer a Medicare Supplement insurance policy pursuant to which such subsidiary will receive a commission for each such policy sold.

 

There can be no guarantee that we will be able to enter into similar agreements or other commission arrangements with other third parties or that, if we are, the terms of such arrangements will be on terms advantageous to us. To the extent we are able to enter into commission arrangements, revenues, if any, from such arrangements may be limited in the near term.

 

 21 
 

 

Grand Card ®

 

In late 2011, the “Grand Card” was conceptualized as a cardholder rewards program that will provide cash rebate benefits on a debit card when cardholders purchase pharmaceutical products and consumer goods and services offered by participating merchants. In March 2013, we entered into a definitive agreement with Cegedim, Inc. (Opus Health Division), the U.S. subsidiary of Cegedim, S.A., regarding the formation of an alliance for the purpose of developing the Grand Card. On April 1, 2015, the Opus Health Division was sold by Cegedim Inc. to IMS Health Holdings, Inc.

 

In November 2014, Grand Card LLC, a wholly-owned subsidiary of the Company and Vantiv, LLC (“Vantiv”) entered into a master services agreement, an Addendum and exhibits thereto (collectively, the “Vantiv Agreement”) pursuant to which Vantiv agreed to provide card issuing and payment processing products and services to Grand Card LLC. Pursuant to the Vantiv Agreement, Grand Card LLC has committed to, among other things, a card purchasing allotment valued at $725,000 over a twelve (12) month period and in the first quarter of 2015, the Company purchased the initial card commitment at an aggregate cost of $168,756 which was recorded as prepaid expense since the cards have not been issued as of September 30, 2015. On November 11, 2015, Vantiv and Grand Card LLC entered into an amendment to the Vantiv Agreement extending the date on which a purchase order for the balance of the card allotment must be made to December 17, 2015. The Vantiv Agreement has an initial term of three (3) years and is subject to standard termination provisions as well as customary representations and warranties. In the event of a default under the Vantiv Agreement by Grand Card LLC, Grand Card LLC may be responsible for liquidated damages in an amount based upon the monthly revenue earned by Vantiv for the balance of the term.

 

To date, development of the Grand Card remains in the early stages and we have not generated any revenue from this program. There can be no guarantee that we will be able to further develop this concept or, that if we are able to do so, that we will be able to generate revenue from it.

 

Strategic Partnerships

 

We have entered into several strategic partnerships which we will believe will help us to generate future revenue. By entering into such arrangements, we seek to leverage the knowledge of others to help us develop our business.

 

As discussed above, we have formed an alliance with Cegedim for the purposes of developing the Grand Card. Cegedim has developed proprietary processes and technologies which will be customized and adapted to the Grand Card for rebate programs.

 

In January 2013, we entered into a Strategic Alliance Agreement (the “Starr Agreement”) with Starr Indemnity & Liability Company (“Starr”), a wholly owned subsidiary of Starr International Company, Inc., under which Starr agreed to provide certain services to us, including developing strategic business and investment relationships and other business consulting services. In exchange for the services, we agreed to pay Starr a monthly fee of $80,000 as well as certain fees to be agreed upon by us and Starr for Starr’s arranging agreements with insurance and finance companies. The Starr Agreement was amended in April 2013, pursuant to which we committed to issuing Starr a warrant to acquire up to 21,438,954 shares of our common stock, subject to certain customary adjustments which vests one-fourth (1/4th) of the warrant shares upon issuance and the remaining portion of the warrant shares in three equal annual installments on March 1, 2014, 2015 and 2016, provided, however, that the warrant shall automatically cease to vest upon termination or expiration of the Starr Agreement. The warrant was issued on November 7, 2014. The initial term of the Starr Agreement was for one year and automatically renewed on March 1, 2014 and will continue to do so for subsequent one-year periods unless either party terminates the Starr Agreement prior to the expiration of the then-current term.

 

In March 2015, we entered into an agreement (the “HSN Agreement”) with HSN whereby HSN will produce and broadcast segments promoting the Company’s membership group, the AGA, as well as certain co-marketed products and services offered by third parties. The initial products include Medicare Supplemental, Medicare Advantage, and Cancer and Heart Attack or Stroke health insurance policies offered by Aetna Life Insurance Company and its affiliates. The HSN Agreement also gives the Company the right to pursue co-marketing opportunities for other products and services offered by third parties, such as life, auto, and homeowners insurance. Under the HSN Agreement, the Company will receive a percentage of certain proceeds generated through the multimedia marketing campaign conducted by the parties. During the nine months ended September 30, 2015, the Company recorded $260,000 as commission revenue under the HSN Agreement. The HSN Agreement has an initial term that runs until December 31, 2015 and is subject to standard termination and extension provisions as well as customary representations and warranties.

 

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Critical Accounting Policies and Estimates

 

The discussion and analysis of our financial condition and results of operations is based upon our condensed consolidated financial statements, which have been prepared in accordance with generally accepted accounting principles in the United States (“GAAP”). The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts of assets, liabilities, revenue and expenses, and related disclosure of contingent assets and liabilities. On an on-going basis, we evaluate our estimates including, among others, those affecting revenue, the allowance for doubtful accounts, equity-based compensation, and the useful lives of tangible and intangible assets. We base our estimates on historical experience and on various other assumptions that we believe to be reasonable under the circumstances, the results of which form our basis for making judgments about the carrying values of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions, or if management made different judgments or utilized different estimates.

 

We have identified below some of our accounting policies that we consider critical to our business operations and the understanding of our results of operations. For detailed information and discussion on our critical accounting policies and estimates, see our financial statements and the accompanying notes included in this Report. Many of our estimates or judgments are based on anticipated future events or performance, and as such are forward-looking in nature, and are subject to many risks and uncertainties, including those discussed below and elsewhere in this Report. We do not undertake any obligation to update or revise this discussion to reflect any future events or circumstances. See “Cautionary Note Regarding Forward-Looking Statements” contained in this Report.

 

Included in our Annual Report, we identified four of our accounting policies that we consider critical to our business operations and an understanding of our results of operations:

 

·revenue recognition;
·fair value measurements;
·equity-based compensation; and
·impairment of long-lived assets.

 

We included in our Annual Report a discussion of some of the judgments, estimates and uncertainties that can impact the application of these policies and the specific dollar amounts reported on our financial statements. This is neither a complete list of all of our accounting policies, nor does it include all the details surrounding the accounting policies we identified, and there are other accounting policies that are significant to us. For detailed information and discussion on our critical accounting policies and estimates, see our financial statements and the accompanying notes included in this Report and in our Annual Report. Many of our estimates or judgments are based on anticipated future events or performance, and as such are forward-looking in nature, and are subject to many risks and uncertainties, including those discussed below and elsewhere in this Report and in our Annual Report. We do not undertake any obligation to update or revise this discussion to reflect any future events or circumstances. See “Cautionary Note Regarding Forward-Looking Statements” contained in this Report.

 

Certain amounts in the 2014 condensed consolidated financial statements have been reclassified for comparative purposes to conform to the presentation in the current period condensed consolidated financial statements. These reclassifications had no effect on previously reported results.

 

Results of Operations

 

Comparison of the Three Months Ended September 30, 2015 and 2014

 

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Revenue

 

Revenue for the three months ended September 30, 2015 increased by $129,823, or 223%, to $188,055 compared to $58,232 for the comparable period in 2014. The increase is mostly due to commission revenue from one customer during the third quarter of 2015.

 

Operating Expenses

 

Total operating expenses for the three months ended September 30, 2015 decreased by $1,284,868, or 37%, to $2,231,382 compared to $3,516,250 for the comparable period in 2014 mostly due to a decrease in equity-based compensation awards during the third quarter of 2015.

 

Selling and marketing. Selling and marketing expense for the three months ended September 30, 2015 increased by $2,499, or 3%, to $86,313 compared to $83,814 for the comparable period in 2014.

 

Salaries. Salary expense for the three months ended September 30, 2015 increased by $5,631, or 1%, to $494,613 compared to $488,982 for the comparable period in 2014.

 

Rent. Rent expense for the three months ended September 30, 2015 decreased by $10,100, or 18%, to $45,500 compared to $55,600 for the comparable period in 2014 due to the nonrenewal of a corporate apartment lease which expired June 30, 2015.

 

Accounting, legal and filing fees. Accounting, legal and filing fees expense for the three months ended September 30, 2015 increased by $91,384, or 122%, to $166,498 compared to $75,114 for the comparable period in 2014. The increase was due to an increase in legal expenses in the third quarter of 2015.

 

Consulting. Consulting expense for the three months ended September 30, 2015 decreased by $39,677, or 10%, to $346,699 compared to $386,376 for the comparable period in 2014 mainly due to a net reduction in the cost of the Company’s mix of consultants in 2015.

 

Equity-based compensation. Equity-based compensation for the three months ended September 30, 2015 decreased by $1,264,463, or 61%, to $791,675 compared to $2,056,138 for the comparable period in 2014. The decrease was primarily due to a decrease for the Starr warrant expense of $266,000 and a $939,000 decrease in options and warrants granted in the third quarter of 2015 versus 2014. One warrant granted in 2014 accounted for $762,000 of the decrease.

 

Other general and administrative. Other general and administrative expense for the three months ended September 30, 2015 decreased by $45,705, or 19%, to $200,584 compared to $246,289 for the comparable period in 2014 mostly due to lower commissions, and freelance expenses in the third quarter of 2015.

 

Depreciation and amortization. Depreciation and amortization for the three months ended September 30, 2015 decreased by $24,427, or 20%, to $99,500 compared to $123,927 for the comparable period in 2014 due to the shorter life for one intangible asset.

 

Total Other Income (Expense)

 

Total other expense was $349,959 for the three months ended September 30, 2015, compared to total other income of $1,576 for the comparable period in 2014. The total other expense increase of $351,535 or 22,306% was primarily due to an increase of $401,462 in interest expense resulting mostly from $284,000 in discount amortization in 2015 and increased note and loan activity in 2015.

 

Net Loss

 

Net loss for the three months ended September 30, 2015 was $2,393,286, or $0.02 per basic and diluted share, compared to $3,456,442, or $0.03 per basic and diluted share, for the comparable period in 2014, a decrease of $1,063,156, or 31%.

 

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Comparison of the Nine Months Ended September 30, 2015 and 2014

 

Revenue

 

Revenue for the nine months ended September 30, 2015 increased by $231,772, or 154%, to $382,625 compared to $150,853 for the comparable period in 2014. The increase is mostly due to a non-refundable commission revenue from one customer earned during the nine months ended September 30, 2015.

 

Operating Expenses

 

Total operating expenses for the nine months ended September 30, 2015 decreased by $2,346,747, or 25%, to $6,911,702 compared to $9,258,449 for the comparable period in 2014. The decrease was mostly due to a decrease in equity-based compensation during 2015.

 

Selling and marketing. Selling and marketing expense for the nine months ended September 30, 2015 decreased by $33,493, or 13%, to $215,482 compared to $248,975 for the comparable period in 2014 due to a decrease in public relations expense of $121,000 partially offset by an increase in production expense of $83,000.

 

Salaries. Salary expense for the nine months ended September 30, 2015 increased by $43,413, or 3%, to $1,585,944 compared to $1,542,531 for the comparable period in 2014.

 

Rent. Rent expense for the nine months ended September 30, 2015 increased by $17,478, or 12%, to $161,478 compared to $144,000 for the comparable period in 2014 due to an increase in office rent and a corporate apartment lease.

 

Accounting, legal and filing fees. Accounting, legal and filing fees expenses for the nine months ended September 30, 2015 decreased by $171,406, or 25%, to $524,073 compared to $695,479 for the comparable period in 2014. The decrease was due to decreases in legal expenses of $205,000 partially offset by an increase in accounting expenses of $29,000.

 

Consulting. Consulting expense for the nine months ended September 30, 2015 increased by $11,817, or 1%, to $986,361 compared to $974,544 for the comparable period in 2014.

 

Equity-based compensation. Equity-based compensation for the nine months ended September 30, 2015 decreased by $2,209,705, or 46%, to $2,548,587 compared to $4,758,292 for the comparable period in 2014. The decrease was due to a decrease for the Starr warrant expense of $1,072,000 and a $1,067,000 decrease in options and warrants granted in the nine months of 2015 versus 2014. One warrant granted in 2014 accounted for $762,000 of the decrease.

 

Other general and administrative. Other general and administrative expense for the nine months ended September 30, 2015 increased by $47,250, or 9%, to $578,190 compared to $530,940 for the comparable period in 2014 mostly due to higher insurance expenses of $80,000 in the nine months of 2015 versus 2014.

 

Depreciation and amortization. Depreciation and amortization for the nine months ended September 30, 2015 decreased by $52,101, or 14%, to $311,587 compared to $363,688 for the comparable period in 2014. The decrease was mostly due to the impact on amortization expense of certain impaired intangibles with shorter useful lives.

 

Total Other Expense

 

We had total other expense consisting mainly of interest expense of $449,441 for the nine months ended September 30, 2015 compared to total other expense of $393,891 for the comparable period in 2014. The increase of $55,550, or 14%, was mostly due to an increase of $97,352 in interest expense resulting from increased debt activity in the nine months of 2015 offset by a decrease in gains on accounts payable settlements of $41,802.

 

Net Loss

 

Net loss for the nine months ended September 30, 2015 was $6,978,518, or $0.05 per basic and diluted share, compared to $9,501,487, or $0.08 per basic and diluted share, for the comparable period in 2014, a decrease of $2,522,969, or 27%.

 

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Liquidity and Capital Resources

 

As of September 30, 2015, we had unrestricted cash of $2,597,390. We expect to finance our operations over the next twelve months primarily through our existing cash and offerings of our equity or debt securities or through bank financing. Our operations have not yet generated positive cash flows. To effectively implement our business plan, we will need to obtain additional financing. If we obtain financing, we would expect to accelerate our business plan and increase our advertising and marketing budget, hire additional staff members and increase our office space and operations all of which we believe would result in the generation of additional revenue and development of our business. We cannot be certain that financing will be available on acceptable terms or available at all. To the extent that we raise additional funds by issuing debt or equity securities or through bank financing, our stockholders may experience significant dilution. If we are unable to raise funds when required or on acceptable terms, we may have to significantly scale back, or discontinue, our operations.

 

Recent Capital Raising Efforts

 

Since January 2014 and through the filing of this report (which includes transactions that occurred after the third quarter of 2015), we have primarily funded our operations through the issuance of our equity and debt securities.

 

Equity Offerings

 

During 2014, we entered into securities purchase agreements with several investors pursuant to which we sold, in private transactions, an aggregate of 20,840,000 shares of our common stock and warrants to purchase an aggregate of 5,210,000 shares of our common stock for gross proceeds of $5,210,000. The warrants are exercisable for a period of five years at exercise prices of $0.25 to $0.35 per share, subject to customary adjustments.

 

Since January 1, 2015, we have sold an aggregate of 3,000,000 shares of our common stock at prices per share of $0.20 to $0.25 in separate private transactions with several accredited investors for an aggregate purchase price of $700,000. In connection with such sales, we issued five-year warrants to purchase an aggregate of 700,000 shares of our common stock at exercise prices of $0.25 to $0.35 per share, subject to customary adjustments.

 

Series C Redeemable Convertible 7.5% Preferred Stock

 

On September 29, 2015, the Company entered into a securities purchase agreement (the “Preferred Agreement”) with certain investors (the “Preferred Purchasers”) and raised gross proceeds of $1,750,000, including the conversion by Mel Harris, a member of the Company’s board of directors, security holder and advisor to the Company, of the $450,000 principal amount of his convertible promissory note issued on April 28, 2015. Under the terms of the Preferred Agreement, the Preferred Purchasers purchased an aggregate amount of 875,000 shares of Series C Redeemable Convertible 7.5% Preferred Stock, par value $0.01 per share (the “Series C Preferred Stock”), at a $2.00 per share purchase price. Each share of Series C Preferred Stock has a stated value of $2.00 (the “Stated Value”) and is convertible, at any time at the option of the holder, into ten (10) shares of the Company’s common stock (the “Conversion Shares”) at a conversion price of $0.20 per share (the “Conversion Price”), subject to customary adjustments, which gave rise to a beneficial conversion feature.

 

In addition, the Preferred Purchasers received warrants (the “Preferred Warrants”) representing the right to acquire an aggregate of 4,375,000 shares of the Company’s common stock at an exercise price of $0.30 per share (the “Preferred Warrant Shares”), subject to customary adjustments, for a period of ten (10) years from the date of issuance. Under certain circumstances, the holder of the Preferred Warrant may elect to exercise the warrant through a cashless exercise.

 

Under the Preferred Agreement, the Company shall prepare and file with the Securities and Exchange Commission a registration statement covering the resale of the Conversion Shares and Preferred Warrant Shares. The automatic registration right is subject in priority in all respects to the obligations of the Company under that certain Credit Agreement between the Company and VB Lender.

 

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Additionally, the Company granted piggyback registration rights to the Preferred Purchasers in connection with the Conversion Shares and Preferred Warrant Shares on subsequent registration statements filed by Company, subject to certain exceptions.

 

Each share of Series C Preferred Stock earns dividends at the rate of 7.5% of the Stated Value, 2.5% of which dividend is payable in cash, and 5.0% will be payable in the form of Common Stock, on a quarterly basis, at $0.20 per share. Accrued and unpaid dividends do not bear interest.

 

The Series C Preferred Stock has a liquidation preference over common stock and voting rights equal to the number determined by dividing the Stated Value by the Conversion Price then in effect. Holders of Series C Preferred Stock vote together with the holders of the Company’s common stock as a single class.

 

The Company may redeem the Series C Preferred Stock at any time, at a price equal to the Stated Value per share plus any unpaid dividends. Alternatively, upon the election of the holder, the Company will convert shares of the Series C Preferred Stock into shares of the Company’s common stock. In addition, the Company is required to redeem all remaining Series C Preferred Stock on September 29, 2025, the tenth anniversary of the original issue date.

 

The gross proceeds of $1,750,000 received were reduced by issuance costs incurred of $76,423 resulting in net proceeds of $1,673,577 for the Series C Preferred Stock.

 

Debt Issuances

 

In February 2013, the Company issued four (4) promissory notes having an aggregate principal balance of $400,000 (collectively, the “February 2013 Notes”). Each of the February 2013 Notes were unsecured, accrued interest at a rate of 10% per annum and had maturity dates on the earlier of (i) March 1, 2014 and (ii) the closing of a single transaction (whether debt, equity or a combination of both) that resulted in aggregate gross proceeds to the Company of at least $10,000,000. Maturity of the February 2013 Notes was extended on March 1, 2014, May 6, 2014, July 8, 2014, August 30, 2014, October 31, 2014, December 31, 2014, and March 23, 2015. One of these notes and its accrued interest was terminated effective June 25, 2014 in return for 400,000 shares of the Company’s common stock in connection with a retirement agreement with a former officer of the Company. An expense of $28,000 was recorded in connection with the termination of this note. Thereafter, each of the three (3) remaining noteholders verbally agreed with the Company to extend the maturity date of the respective February 2013 Note to the earlier of (i) July 30, 2015, (ii) the closing of a single transaction (whether debt, equity or a combination of both) that results in aggregate gross proceeds to the Company of at least $2,000,000, and (iii) the acceleration of the maturity of each such note upon the occurrence of an Event of Default (as such term is defined in each of the February 2013 Notes). The three (3) remaining February 2013 Notes were paid in full by the Company on July 9, 2015. Given that the extensions were verbally agreed, there are no written amendments to be filed by the Company as exhibits to this Quarterly Report on Form 10-Q. Notwithstanding the terminated note, the Company accounted for these amendments as a modification with no resulting gain or loss.

 

On February 5, 2015, the Company entered into three (3) demand promissory notes (the “February 2015 Demand Notes”) in the aggregate amount of $125,000. One note was issued in favor of Steve Leber for $50,000, one note in favor of Lee Lazarus for $50,000 and one note in favor of Mel Harris for $25,000, all of whom are members of the Company’s board of directors. The notes were unsecured, earned interest at a rate of 10% per annum, and were payable upon demand. On April 28, 2015, the February 2015 Demand Note in favor of Mel Harris was amended and consolidated into the Harris April 2015 Loan as described below. The Company accounted for this amendment as a modification with no resulting gain or loss. The two (2) remaining promissory notes were repaid in full on July 9, 2015.

 

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On March 27, 2015, the Company executed a loan agreement (the “March 2015 Loan”) in the amount of $150,000 in favor of Mel Harris, a member of the Company’s board of directors. The March 2015 Loan had a term of one year and an interest rate of 5% per year. On April 28, 2015, the March 2015 Loan in favor of Mel Harris was amended and consolidated to the Harris April 2015 Loan, as described below.

 

On April 15, 2015, the Company entered into a demand promissory note (the “April 2015 Demand Note”) in the amount of $25,000 in favor of Mel Harris. The note was unsecured, accrued interest at a rate of 10% per annum and was payable on demand. On April 28, 2015, the April 2015 Demand Note in favor of Mel Harris was amended and consolidated to the Harris April 2015 Loan as described below. The Company accounted for this amendment as a modification with no resulting gain or loss.

 

On April 28, 2015, Mel Harris, a member of the Company’s board of directors, security holder and advisor to the Company provided a $250,000 loan to the Company. This loan (the “Harris April 2015 Loan”) amended, restated and canceled (i) the March 2015 Loan in the initial amount of $150,000, (ii) the $25,000 February 2015 Demand Note and (iii) the $25,000 April 2015 Demand Note (each in favor of Mr. Harris), for an aggregate principal amount of $450,000. The Harris April 2015 Loan had a term of one (1) year and an interest rate of 5% per annum and could have been converted at the option of Mr. Harris into a preferred class of stock by July 27, 2015 or converted at the option of the holder into 2,250,000 shares of the Company’s common stock, along with a five-year warrant to purchase 1,125,000 shares of common stock at an exercise price of $0.30 per share. On July 27, 2015, the Company recognized a discount of $135,000 for the conversion feature associated with this note and a discount of $135,000 for the 1,125,000 five-year warrant with an exercise price of $0.30 that was issuable had the loan been converted. On August 20, 2015, the Harris April 2015 Loan was amended and the maturity date was changed from April 28, 2016 to October 19, 2015. The Harris April 2015 Loan was converted into Series C Preferred Stock on September 29, 2015. The unamortized discount of $234,066 on the Harris April 2015 Loan was expensed to interest upon conversion.

 

On May 18, 2015, the Company entered into a bridge note in favor of VB Funding LLC (“VB Lender”) in the amount of $1,000,000 (the “VB Bridge Loan”). The VB Bridge Loan had a term of one year and earned interest at an aggregate rate of 7.5% per annum, 2.5% of which shall be payable in cash and 5.0% shall be payable in-kind as additional principal on the VB Bridge Loan. The VB Bridge Loan is secured by an interest in the Company’s assets and VB Lender has the right to convert the VB Bridge Loan at the maturity date into shares of the Company’s common stock at $0.20 per share which gave rise to a beneficial conversion feature. The fair market value of the beneficial conversion feature as of May 18, 2015 was $360,000. In connection with the VB Bridge Loan, VB Lender received a ten-year warrant to purchase 500,000 shares of the Company’s common stock at an exercise price of $0.30 per share. As of May 18, 2015, the warrant had a relative fair market value of $110,000 and was recorded as a debt discount in the condensed consolidated balance sheets. The VB Bridge Loan was included as part of the new credit agreement between the Company and VB Lender entered into on July 8, 2015 and amended as of August 5, 2015 (the “Credit Agreement”).

 

On July 8, 2015, the Company and VB Lender entered into the Credit Agreement which provides for a multi-draw term loan credit facility (the “VB Loan”) in an aggregate amount not to exceed $8,000,000. The VB Loan will be advanced in two disbursements, with the initial amount of $5,000,000 (which includes the $1,000,000 amount previously funded on May 18, 2015 pursuant to the VB Bridge Loan) disbursed by VB Lender at the time of closing of the Credit Agreement. The second disbursement may be made at the Company’s discretion, in an amount up to $3,000,000 at any time on or prior to January 29, 2016.

 

The Company intends to use borrowings under the Credit Agreement to fund the operations of the Company, including the repayment of certain outstanding indebtedness. The Company is subject to certain customary limitations including the ability to incur additional debt, make certain investments and acquisitions, and make certain restricted payments, including stock repurchases and dividends. The Credit Agreement includes usual and customary events of default, the occurrence of which could lead to an acceleration of the Company’s obligations thereunder.

 

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Outstanding indebtedness under the VB Loan may be voluntarily prepaid at any time, in whole or in part, without premium or penalty. The indebtedness under the VB Loan is due July 8, 2025 and bears interest at an aggregate of 7.5% per annum, 2.5% of which shall be payable in cash and 5.0% shall be payable in-kind as additional principal. The VB Loan is secured by a security interest in the Company’s and certain of its subsidiaries’ assets and each such subsidiary has guaranteed the repayment of the VB Loan. At any time, VB Lender has the right to convert the outstanding balance of the VB Loan into shares of common stock of the Company, at a conversion price per share equal to $0.20 (subject to customary adjustments) which gives rise to a beneficial conversion feature having a relative fair market value of $1,950,000 as of July 8, 2015. This beneficial conversion feature value is recorded as a discount to the VB Loan and is amortized to interest expense over the life of the loan.

 

The Company and VB Lender, entered into the First Amendment to the Credit Agreement (the “VB Amendment”), effective as of August 5, 2015, pursuant to which VB Lender may convert at its election both principal and interest into common shares as provided under the Credit Agreement. The VB Amendment also modifies the provision concerning optional prepayment by the Company to include interest that has accrued on the principal amount outstanding under the Credit Agreement through the maturity date.

 

In connection with the execution of the Credit Agreement, the Company and VB Lender entered into a warrant agreement pursuant to which the Company issued to VB Lender a ten-year warrant to purchase up to 12,500,000 shares of common stock of the Company at a purchase price of $0.30 per share with the first disbursement of the VB Loan. The relative fair market value of $1,700,000 for this warrant was recorded as a debt discount on the date of the note. Upon the second disbursement under the VB Loan (if the Company elects to do so), the Company will issue to VB Lender a ten-year warrant to purchase up to 7,500,000 shares of common stock of the Company at a purchase price of $0.30 per share. VB Lender canceled the warrant to purchase 500,000 shares of common stock previously issued in connection with the VB Bridge Loan.

 

Outstanding Indebtedness

 

As discussed above, as of the date of this Report, $5,000,000 is outstanding or subject to conversion under the VB Loan, which is due July 8, 2025.

 

In addition to the debt instruments described above, we have promissory notes outstanding in favor of Mr. Leber in the principal amount of $78,543 (the “Leber Note”), Meadows Capital, LLC, an entity controlled by Dr. Robert Cohen, a member of the Company’s board of directors, in the principal amount of $308,914 (the “Meadows Note”) and BJ Squared LLC, an entity controlled by Mr. Leber, in the principal amount of $612,500 (the “BJS Note”). Meadows Capital, LLC has a 50% interest in the BJS Note. Such promissory notes reflect indebtedness assumed by us in connection with the merger with our predecessor in February 2012. Each of these promissory notes accrue interest at the rate of 5% per annum and mature upon the earlier of (i) the Company having EBITDA of at least $2,500,000 as reflected on its quarterly or annual financial statements filed with the SEC, or (ii) the Company closing a financing with gross proceeds to the Company of at least $10,000,000. The Leber Note and the BJS Note are subordinate in right of payment to the Meadows Note and rank pari passu with each other.

 

As of the end of the period covered by this Report, the Company had secured debt associated with the VB Loan.

 

Cash Flow

 

Net cash flow from operating, investing and financing activities for the periods below were as follows:

 

   Nine Months Ended September 30, 
   2015   2014 
Cash provided by (used in):          
Operating activities  $(4,250,871)  $(3,916,157)
Investing activities   (52,080)   (155,232)
Financing activities   6,773,741    4,679,000 
Net increase in cash:  $2,470,790   $607,611 

 

Cash Used In Operating Activities

 

For the nine months ended September 30, 2015, net cash used in operating activities of $4,250,871 consisted of our net loss of $6,978,518 offset by $3,334,672 in non-cash adjustments for depreciation, amortization, equity-based compensation, issuance of common stock for services and gains on settlement of accounts payable, offset by $607,025 in cash used by changes in working capital and other activities.

 

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For the nine months ended September 30, 2014, net cash used in operating activities of $3,916,157 consisted of net loss of $9,501,487 offset by $5,283,844 in non-cash adjustments for depreciation, amortization, equity-based compensation, issuance of common stock for services and gains on settlement of accounts payable, combined with $301,486 in cash provided by changes in working capital and other activities.

 

Cash Used In Investing Activities

 

For the nine months ended September 30, 2015, net cash used in investing activities of $52,080 was entirely for website development.

 

For the nine months ended September 30, 2014, net cash used in investing activities of $155,232 was entirely for website development.

 

Cash Provided By Financing Activities

 

For the nine months ended September 30, 2015, net cash provided by financing activities of $6,773,741 consisted of $700,000 in net proceeds from private placements, $1,673,577 in net proceeds from preferred stock and $5,000,164 in net proceeds from loans and short-term advances offset by repayments of loans and short-term advances of $600,000.

 

For the nine months ended September 30, 2014, net cash provided by financing activities of $4,679,000 consisted of net proceeds from private placements.

 

Off-Balance Sheet Arrangements

 

None.

 

Item 3.Quantitative and Qualitative Disclosures About Market Risk.

 

Smaller reporting companies are not required to provide the information required by this item.

 

Item 4.Controls and Procedures.

 

We maintain disclosure controls and procedures designed to ensure that information required to be disclosed in our reports filed or submitted under the Securities Exchange Act of 1934, as amended (the “Exchange Act”) is (i) recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms and (ii) accumulated and communicated to management, including our principal executive officer and principal financial officer, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure. A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met. Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues if any, within a company have been detected.

 

As of the end of the period covered by this Report, we carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures pursuant to Exchange Act Rule 13a-15. This evaluation was carried out under the supervision and with the participation of management, including our principal executive officer and principal financial officer. Based upon that evaluation, our principal executive officer and principal financial officer concluded that our disclosure controls and procedures were not effective as of the end of the period covered by this Report due to material weaknesses in our internal control over financial reporting.

 

We defined “material weakness” as a deficiency, or combination of deficiencies, in internal control over financial reporting, such that there is a reasonable possibility that a material misstatement of our annual or interim financial statements will not be prevented or detected on a timely basis. We defined “significant deficiency” as a deficiency, or combination of deficiencies, in internal control over financial reporting that is less severe than a material weakness, yet important enough to merit attention by those responsible for oversight of our financial reporting.

 

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The significant deficiencies and material weaknesses that we have identified primarily consisted of the following: (i) we do not have written documentation of our internal control policies and procedures; (ii) we do not have sufficient segregation of duties within accounting functions or for executive officers of the Company; (iii) we do not have adequate supervision within our accounting function or sufficient staff with an appropriate level of knowledge of accounting, SEC rules and regulations or the application of GAAP; (iv) we lack a sufficient process for periodic financial reporting, including timely preparation and review of financial reports and statements, which has resulted in a restatement of the Company’s interim financial statements in the past; (v) we do not have an audit committee or an independent audit committee financial expert; and (vi) we have inadequate monitoring of transactions.

 

We intend to remediate the material weaknesses discussed above. As of the end of the period covered by this Report, we have not taken substantive steps to remediate the material weakness. We have begun the process of documenting our internal controls and procedures to ensure timely filing of our periodic financial reports filed with the SEC. However, due to our size and nature, segregation of duties within our internal control system may not always be possible or economically feasible. Likewise, we may not be able to engage sufficient resources to enable us to have adequate staff and supervision within our accounting function.

 

The Company's management does not expect that the Company's internal control over financial reporting will prevent all errors and all fraud. Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree or compliance with the policies or procedures may deteriorate.

 

During the period covered by this Report, there were no changes in our internal controls or in other factors that have materially affected, or are reasonably likely to materially affect our internal controls over financial reporting.

 

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PART II—OTHER INFORMATION

 

Item 1.Legal Proceedings.

 

Currently there are no material legal proceedings pending against us. However, from time to time, we may become involved in legal disputes which arise in the ordinary course of business. Litigation is subject to inherent uncertainties, and an adverse result in these or other matters may arise from time to time that may harm our business.

 

Item 1A.Risk Factors.

 

The risks described in Part I, Item 1A, “Risk Factors” in our Annual Report for the year ended December 31, 2014 and our Quarterly Report for the period ended June 30, 2015, could materially and adversely affect our business, financial condition and results of operations. These risk factors do not identify all risks that we face. Our operations could also be affected by factors that are not presently known to us or that we currently consider to be immaterial to our operations.

 

Item 2.Unregistered Sales of Equity Securities and Use of Proceeds.

 

In connection with the execution of the Credit Agreement, the Company and VB Lender entered into a warrant agreement pursuant to which the Company issued to VB Lender a ten-year warrant to purchase up to 12,500,000 shares of common stock of the Company at a purchase price of $0.30 per share with the first disbursement of the VB Loan. The relative fair market value of $1,700,000 for this warrant was recorded as a debt discount on the date of the note. Upon the second disbursement under the VB Loan (if the Company elects to do so), the Company will issue to VB Lender a ten-year warrant to purchase up to 7,500,000 shares of common stock of the Company at a purchase price of $0.30 per share. VB Lender canceled the warrant to purchase 500,000 shares of common stock previously issued in connection with the VB Bridge Loan.

 

The Company granted ten-year warrants to purchase up to 4,375,000 shares of the Company’s common stock at an exercise price of $0.30 per share in connection with the Series C Preferred Stock. The warrants had a relative fair market value of $603,608 which was recorded as a debt discount in the condensed consolidated balance sheets.

 

As previously reported, in July 2015 the Company issued 200,000 shares of common stock to an existing investor at no additional investment pursuant to the terms of its previously executed securities purchase agreement.

 

In issuing the securities described above, the Company relied upon the exemption from registration provided by section 4(2) of the Securities Act of 1933, as amended, and/or Rule 506 of Regulation D promulgated thereunder since, among other things, the transactions did not involve a public offering and the securities were acquired for investment purposes only and not with a view to or for sale in connection with any distribution thereof.

 

Item 3.Defaults Upon Senior Securities.

 

None.

 

Item 4.Mine Safety Disclosures.

 

Not applicable.

 

Item 5.Other Information.

 

Recently, the Company’s Chief Financial Officer and two former officers made allegations of corporate governance deficiencies at the Company. While management believes that such allegations are without merit, the Company’s board of directors has formed a special committee of independent directors to conduct an investigation. The special committee has engaged independent legal counsel to conduct the investigation, which, as of the date of this Quarterly Report, has not issued its written report but the independent legal counsel has reported to the special committee that there was no intentional misconduct by any officer or director of the Company. The Company’s Chief Executive Officer, Steven E. Leber, has been appointed as the Company’s principal financial and accounting officer in place of the Company’s Chief Financial Officer as of November 20, 2015 and executed the certifications filed as exhibits to this Quarterly Report on Form 10-Q as the Company’s principal financial officer, and the Chief Financial Officer has been suspended, with pay, effective November 23, 2015, pending the outcome of the investigation.

 

Mr. Leber was appointed as our Co-Chief Executive Officer and Chairman of our Board of Directors on February 23, 2012. Effective June 25, 2014, following the retirement of Joseph Bernstein, Mr. Leber became our Chief Executive Officer. Mr. Leber is also a Managing Director of GP.com Holding Company LLC (“GP Holding”). He joined GP Holding in May 2010 and served as a member of the board of GP Holding’s predecessor from 2007 through May 2010. Mr. Leber also serves as Chairman and Chief Executive Officer of New Age Producers Group, Inc., a holding company for his investment and entertainment ventures, which he formed in 1992. From 1999 through 2004, Mr. Leber was Chairman of Music Vision, LLC, a web-based company which created and managed artist websites for more than 100 top artists. From 1997 through 2001, Mr. Leber served as Chairman and Chief Executive Officer of The Pet Channel, Inc., a web-based company targeting the pet industry. Until January 2014, Mr. Leber was on the Advisory Board of Brooklyn Bagel Water Company, Inc., a bagel company. Currently, Mr. Leber serves as a consultant to Chasin Music Group, Inc., a music app developer. Mr. Leber is best known for his reputation as one of the most innovative forces in the entertainment industry as a manager and producer. Mr. Leber co-founded Contemporary Communications Corporation (CCC)/Leber-Krebs, Inc., which was one of the world’s leading music management firms, and served as its Chairman and Chief Executive Officer from 1971 through 1995. Prior to forming CCC, Mr. Leber, began his career at the William Morris Agency where he established its music division and worked with major artists such as the Rolling Stones, Simon and Garfunkel, Diana Ross, Dionne Warwick and the Jackson Five. Mr. Leber has also been the producer of theatrical shows and live events, creating new business models with events such as the arena tour of Andrew Lloyd Weber’s “Jesus Christ Superstar,” the international smash-sensation “Beatlemania,” The Teenage Mutant Ninja Turtles “Coming Out of Their Shells” tour, the Texxas Jam Music Series, and The Concert for Bangladesh. He also brought the Moscow Circus to North America. Mr. Leber holds a B.A. in Accounting from Northeastern University.

 

On September 10, 2015, the Company entered into a consulting agreement (the “JJLS Consulting Agreement”) with JJLS Consulting LLC (“JJLS”), pursuant to which JJLS will advise the Company with respect to business development and provide strategic advisory services. The JJLS Consulting Agreement has a two year term unless earlier terminated by either party upon sixty (60) days prior written notice. The Company shall pay JJLS $10,416 per month plus reimbursement for pre-approved expenses during the term of the JJLS Consulting Agreement. JJLS is controlled by Jordan Leber, Steve Leber’s son.

 

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Item 6.Exhibits.

  

Certain of the agreements filed as exhibits to this Report contain representations and warranties by the parties to the agreements that have been made solely for the benefit of the parties to the agreement. These representations and warranties:

 

·may have been qualified by disclosures that were made to the other parties in connection with the negotiation of the agreements, which disclosures are not necessarily reflected in the agreements;
·may apply standards of materiality that differ from those of a reasonable investor; and
·were made only as of specified dates contained in the agreements and are subject to subsequent developments and changed circumstances.

 

Accordingly, these representations and warranties may not describe the actual state of affairs as of the date that these representations and warranties were made or at any other time. Investors should not rely on them as statements of fact.

 

Exhibit 
Number 
  Description 
10.1*   Credit Agreement by Grandparents.com, Inc. in favor of VB Funding, LLC dated July 8, 2015 (1)
10.2*   Warrant Purchase Agreement by and between Grandparents.com, Inc. and VB Funding, LLC dated July 8, 2015
10.3*   Form of Warrant issued to VB Funding, LLC, dated July 8, 2015
10.4*   Registration Rights Agreement by and between Grandparents.com, Inc. and VB Funding, LLC dated July 8, 2015
10.5*   Convertible Promissory Note by and between Grandparents.com, Inc. and Mel Harris dated August 20, 2015
10.6*   First Amendment to Credit Agreement, dated July 8, 2015, by and between Grandparents.com, Inc. and VB Funding, LLC dated as of August 5, 2015
31.1*   Certification of Principal Executive Officer and Principal Financial Officer pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1**   Certification of Principal Executive Officer and Principal Financial Officer of the Registrant pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
101.INS*   XBRL Instance Document
101.SCH*   XBRL Taxonomy Schema
101.CAL*   XBRL Taxonomy Calculation Linkbase
101.DEF*   XBRL Taxonomy Definition Linkbase
101.LAB*   XBRL Taxonomy Label Linkbase
101.PRE*   XBRL Taxonomy Presentation Linkbase

 

(1) Portions of this exhibit containing confidential information have been omitted pursuant to a request for confidential treatment filed with the Securities and Exchange Commission pursuant to Rule 24b-2 under the Exchange Act. Confidential information has been omitted from the exhibit in places marked “[***]”and has been filed separately with the Commission.

 

* Filed herewith.

** Furnished herewith in accordance with SEC Release 33-8238.

 

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SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

Dated: November 23, 2015 GRANDPARENTS.COM, INC.

 

    /s/ Steven E. Leber  
    Steven E. Leber  
    Chief Executive Officer  
    (Principal Executive Officer, Principal Financial and Accounting Officer)  
     

 

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