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8-K - FORM 8-K - Philip Morris International Inc.d8k.htm
EX-99.2 - CONFERENCE CALL TRANSCRIPT DATED FEBRUARY 10, 2011 - Philip Morris International Inc.dex992.htm
EX-99.1 - PHILIP MORRIS INTERNATIONAL INC. PRESS RELEASE DATED FEBRUARY 10, 2011 - Philip Morris International Inc.dex991.htm
Exhibit 99.3
February 10, 2011
2010 Full-Year and Fourth-Quarter
Results
1


2
Introduction
Unless otherwise stated, we will be talking about results for the full-year or
fourth-quarter 2010 and comparing them with the same period in 2009
References to PMI volumes refer to PMI shipment data, unless otherwise
stated
Industry volume and market shares are the latest data available from a
number of internal and external sources
Acquisitions, for the purposes of this presentation, also include our business
combination with Fortune Tobacco Corporation in the Philippines
Organic volume refers to volume excluding acquisitions
Net revenues exclude excise taxes
OCI stands for Operating Companies Income, which is defined as operating
income before general corporate expenses and the amortization of
intangibles. OCI growth rates are on an adjusted basis which excludes asset
impairment, exit and other costs
Data tables showing adjustments to net revenues and Operating Companies
Income, or “OCI”, for currency, acquisitions, asset impairment, exit and other
costs, free cash flow calculations, adjustments to EPS, and reconciliations to
U.S. GAAP measures are at the end of today’s web cast slides and are
posted on our web site


3
Forward-Looking and Cautionary Statements
This presentation and related discussion contain statements that, to the
extent they do not relate strictly to historical or current facts, constitute
“forward-looking statements”
within the meaning of the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are
based on current plans, estimates and expectations, and are not
guarantees of future performance. They are based on management’s
expectations that involve a number of business risks and uncertainties,
any of which could cause actual results to differ materially from those
expressed in or implied by the forward-looking statements. PMI
undertakes no obligation to publicly update or revise any forward-looking
statements, except in the normal course of its public disclosure
obligations. The risks and uncertainties relating to the forward-looking
statements in this presentation include those described under Item 1A.
“Risk Factors”
in PMI’s Form 10-Q for the quarter ended September 30,
2010, filed with the Securities and Exchange Commission.


4
2010 PMI Highlights
Solid financial performance, given:
Unprecedented excise tax increases in six markets
Continued economic uncertainty and high unemployment
Consumer downtrading in some markets
More pronounced patterns of heightened price competition
Surge in illicit trade in markets where disruptive tax increases
were implemented
Robust increases in EPS and cash flow
Outperformed our international competitors in terms of
organic volume and market share growth
Source: PMI Financials and PMI estimates


5
2010 Strategic Highlight -
Philippines
Business combination with
Fortune Tobacco in February
2010
101 billion unit market,
characterized by favorable
demographics and increasing
purchasing power
Strong potential for solid income
growth
(a) Excluding China
Source: PMI estimates
19.1
24.1
15
25
2009
2010
(%)
PMI Asia Region Market Share
(a)


6
PMI Results
Source: PMI Financials
-
5.1%
+ 3.1%
-
2.5%
+ 4.1%
Cigarette Volume
Excl.
Acquisitions
Actual
Excl.
Acquisitions
Actual
Fourth-Quarter 2010
Full-Year 2010
(% Growth vs. same
period in 2009)


7
34.6
35.0
36.2
32
37
2009
2010
Q4
34.9
35.5
36.1
32
37
2009
2010
Q4
PMI Market Share Developments
(a)
(a)
Excluding USA and China. Historical data adjusted for pro-forma inclusion of business combination with FTC in the Philippines
(b)
Also excluding duty-free
(c)
List of Organisation for Economic Co-operation and Development (OECD) member countries are listed on their website (www.oecd.org)
Source: PMI estimates
(%)
23.7
24.0
24.1
20
25
2009
2010
Q4
Non-OECD
Markets
(b)
(%)
2010
2010
27.7
27.9
28.1
25
30
2009
2010
Q4
Total
(%)
Top
30
OCI
Markets
(%)
2010
2010
OECD Markets
(b)(c)


8
Marlboro
Market Share
8.8
8.9
9.0
9.1
9.2
9.3
2009
2010
Marlboro
Global
Share
of
Market
(a)
6
Months
Moving
Average
(%)
(a)
Excluding China and USA
Source: PMI estimates
Q4
Q3
Q2
Q1
Q4
Q3
Q2
Q1


9
4.9
6.1
4.3
2.3
0
8
2007
2010
2007
2010
L&M
Market Share
(%)
(a)
Eastern Europe markets are: Armenia, Azerbaijan, Belarus, Georgia, Kazakhstan, Kyrgyzstan, Moldova, Mongolia, Russia, Tadjikistan,
Turkmenistan, Ukraine and Uzbekistan
Source: PMI estimates
EU Region
Eastern Europe
(a)


10
PMI Results
Source: PMI Financials
+ 2.8%
+ 4.8%
+ 3.4%
+ 8.7%
Net Revenues
Excl. Curr. &
Acquisitions
Actual
Excl. Curr. &
Acquisitions
Actual
Fourth-Quarter 2010
Full-Year 2010
(% Growth vs. same
period in 2009)


11
PMI Results
Source: PMI Financials
+ 9.9%
+ 12.2%
+ 5.8%
+ 10.3%
Adjusted OCI
+ 2.8%
+ 4.8%
+ 3.4%
+ 8.7%
Net Revenues
Excl. Curr. &
Acquisitions
Actual
Excl. Curr. &
Acquisitions
Actual
Fourth-Quarter 2010
Full-Year 2010
(% Growth vs. same
period in 2009)


12
Pricing Variance
1,082
580
1,223
1,984
1,662
0
2,000
2008
2009
2010
($ million)
Q4
YTD
Sep
35%
Source: PMI Financials


13
Operating Margins
Adjusted OCI Margins
2.6
37.7
40.3
0.9
41.7
42.6
Total
0.7
28.0
28.7
0.3
30.0
30.3
LA&C
8.9
29.3
38.2
1.4
37.3
38.7
Asia
0.7
36.4
37.1
2.4
39.2
41.6
EEMA
0.7 pp
48.0 %
48.7 %
0.2 pp
50.2 %
50.4 %
EU
Variance
2009
2010
(a)
Variance
2009
2010
(a)
Fourth-Quarter
Full-Year
(a)
Excluding currency and acquisitions
Source: PMI Financials


14
PMI Results
+ 18.5%
(a)
+ 19.8%
+ 14.0%
(a)
+ 17.6% 
Adjusted diluted EPS
+ 9.9%
+ 12.2%
+ 5.8%
+ 10.3%
Adjusted OCI
+ 2.8%
+ 4.8%
+ 3.4%
+ 8.7%
Net Revenues
Excl. Curr. &
Acquisitions
Actual
Excl. Curr. &
Acquisitions
Actual
Fourth-Quarter 2010
Full-Year 2010
(% Growth vs. same
period in 2009)
(a)
Only excludes currency
Source: PMI Financials


15
Cash Flow
(a)
Free cash flow equals net cash provided by operating activities less capital expenditures
Source: PMI Financials
Free Cash Flow
(a)
($ million)
+21.7%
Improvement driven in
large part by the strict
management of our
working capital, and in
particular a reduction in
our receivables and in
inventories
7,169
8,724
5,000
6,000
7,000
8,000
9,000
10,000
2009
2010


16
Cumulative Operating Cash Flow (2008-2010)
6.6
7.9
7.3
7.9
7.8
9.4
21.7
25.2
March 2008
Actual
2008
2009
2010
($ billion)
Source: PMI Financials
Forecast
Results


17
Shareholder Returns
Cumulative increase in dividend of 39.1% since March
2008 spin-off
By the end of December 2010, total of 334 million shares
had been repurchased, representing 15.8% of shares
outstanding at that time, at an average price of $47.83


18
2011 EPS Guidance
At prevailing exchange rates, reported diluted EPS
guidance for 2011 is $4.35 to $4.45, versus $3.92 in 2010
On an adjusted basis, compared to $3.87 in 2010, this
corresponds to a growth rate of approximately 12.5% to
15% at prevailing exchange rates, or approximately 10%
to 12.5% on a currency neutral basis
2011 guidance assumes an effective underlying tax rate
that is expected to be some 70 basis points higher than
that incurred in 2010
Source: PMI Forecasts


19
Excise Taxation
Disruptive excise tax increases remain the key risk to our
business
Outlook is for reasonable increases in 2011 other than in
Mexico


20
Excise Taxation
Disruptive excise tax increases remain the key risk to our
business
Outlook is for reasonable increases in 2011 other than in
Mexico
New EU excise tax directive since January 2011
Important structural improvements in excise tax systems
in France, Greece, the Netherlands and Sweden
Visibility in Germany for five-year period


21
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon


22
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon
Organic
volume
performance
expected
to
be
in
line
with
2010


23
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon
Organic
volume
performance
expected
to
be
in
line
with
2010
Anticipate a solid market share performance


24
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon
Organic
volume
performance
expected
to
be
in
line
with
2010
Anticipate a solid market share performance
Pricing
will
continue
to
be
the
key
driver
of
profitability
growth


25
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon
Organic
volume
performance
expected
to
be
in
line
with
2010
Anticipate a solid market share performance
Pricing
will
continue
to
be
the
key
driver
of
profitability
growth
Some continued pressure on costs


26
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent
events
in
North
Africa
likely
to
impact
our
performance
there, but hope this will be a temporary phenomenon
Organic
volume
performance
expected
to
be
in
line
with
2010
Anticipate a solid market share performance
Pricing
will
continue
to
be
the
key
driver
of
profitability
growth
Some continued pressure on costs
$250 million pretax target for cost savings in 2011


27
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent events in North Africa likely to impact our performance
there, but hope this will be a temporary phenomenon
Organic volume performance expected to be in line with 2010
Anticipate a solid market share performance
Pricing will continue to be the key driver of profitability growth
Some continued pressure on costs
$250 million pretax target for cost savings in 2011
Forecast strong cash flow performance
$5 billion in share repurchases anticipated in 2011


28
2011 Business Outlook
Reasonable excise tax increases, except Mexico
High unemployment continuing to impact industry volumes
and mix
Recent events in North Africa likely to impact our performance
there, but hope this will be a temporary phenomenon
Organic volume performance expected to be in line with 2010
Anticipate a solid market share performance
Pricing will continue to be the key driver of profitability growth
Some continued pressure on costs
$250 million pretax target for cost savings in 2011
Forecast strong cash flow performance
$5 billion in share repurchases anticipated in 2011
2011: another solid year of growth expected for PMI


29
Questions & Answers
2010 Full-Year and Fourth-Quarter
Results


30
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Adjustments for the Impact of Currency and Acquisitions
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
(1)
Represents the business combination in the Philippines
(2)
Represents the business combination in the Philippines, including $20 million of asset impairment and exit costs due to a contract termination
Reported Net
Revenues
Less
Excise
Taxes
Reported Net
Revenues
excluding
Excise Taxes
Less
Currency
Reported Net
Revenues
excluding
Excise Taxes &
Currency
Less
Acquisi-
tions
Reported Net
Revenues
excluding
Excise Taxes,
Currency &
Acquisitions
Reported Net
Revenues
Less
Excise
Taxes
Reported Net
Revenues
excluding
Excise Taxes
     Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
6,997
$            
4,804
$           
2,193
$            
(166)
$       
2,359
$              
-
$          
2,359
$           
European Union
7,562
$            
5,196
$            
2,366
$            
(7.3)%
(0.3)%
(0.3)%
4,263
              
2,385
             
1,878
              
(29)
           
1,907
                
-
            
1,907
             
EEMA
3,912
              
2,039
              
1,873
              
0.3%
1.8%
1.8%
4,141
              
2,035
             
2,106
              
127
           
1,979
                
171
       
(1)
1,808
             
Asia
3,439
              
1,725
              
1,714
              
22.9%
15.5%
5.5%
2,406
              
1,546
             
860
                 
28
             
832
                    
-
            
832
                
Latin America & Canada
2,095
              
1,331
              
764
                 
12.6%
8.9%
8.9%
17,807
$          
10,770
$         
7,037
$            
(40)
$         
7,077
$              
171
$     
6,906
$           
PMI Total
17,008
$          
10,291
$          
6,717
$            
4.8%
5.4%
2.8%
Reported
Operating
Companies
Income
Less
Currency
Reported
Operating
Companies
Income
excluding
Currency
Less
Acquisi-
tions
Reported
Operating
Companies
Income
excluding
Currency &
Acquisitions
Reported
Operating
Companies
Income
     Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
1,031
$            
(110)
$       
1,141
$              
-
$          
1,141
$           
European Union
1,109
$            
(7.0)%
2.9%
2.9%
740
                 
33
707
-
707
                
EEMA
681
                 
8.7%
3.8%
3.8%
790
                 
79
711
21
(2)
690
                
Asia
503
                 
57.1%
41.4%
37.2%
254
                 
16
238
(1)
239
                
Latin America & Canada
214
                 
18.7%
11.2%
11.7%
2,815
$            
18
$           
2,797
$              
20
$       
2,777
$           
PMI Total
2,507
$            
12.3%
11.6%
10.8%
2010
2009
% Change in Reported Operating
Companies Income
2010
2009
% Change in Reported Net Revenues
excluding Excise Taxes


31
Reported
Operating
Companies
Income
Less
Asset
Impairment &
Exit Costs
Adjusted
Operating
Companies
Income
Less
Currency
Adjusted
Operating
Companies
Income
excluding
Currency
Less
Acquisi-
tions
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Reported
Operating
Companies
Income
Less
Asset
Impairment &
Exit Costs
Adjusted
Operating
Companies
Income
Adjusted
Adjusted
excluding
Currency
Adjusted
excluding
Currency &
Acquisitions
1,031
$          
(7)
$                     
1,038
$          
(110)
$            
1,148
$          
-
$                      
1,148
$          
European Union
1,109
$          
(26)
$              
1,135
$          
(8.5)%
1.1%
1.1%
740
               
-
                         
740
               
33
                 
707
               
-
                        
707
               
EEMA
681
               
-
                     
681
               
8.7%
3.8%
3.8%
790
               
(20)
                     
810
               
79
                 
731
               
41
                     
(1)
690
               
Asia
503
               
-
                     
503
               
61.0%
45.3%
37.2%
254
               
-
                         
254
               
16
                 
238
               
(1)
                      
239
               
Latin America & Canada
214
               
-
                     
214
               
18.7%
11.2%
11.7%
2,815
$          
(27)
$                   
2,842
$          
18
$               
2,824
$          
40
$                   
2,784
$          
PMI Total
2,507
$          
(26)
$              
2,533
$          
12.2%
11.5%
9.9%
% Points Change
Adjusted
Operating
Companies
Income
excluding
Currency
Net Revenues
excluding
Excise Taxes &
Currency
(2)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Net Revenues
excluding
Excise Taxes,
Currency &
Acquisitions
(2)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
Adjusted
Operating
Companies
Income
Net Revenue
excluding
Excise
Taxes
(2)
Adjusted
Operating
Companies
Income
Margin
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
1,148
$          
2,359
$               
48.7%
1,148
$          
2,359
$             
48.7%
European Union
1,135
$          
2,366
$          
48.0%
0.7
0.7
707
               
1,907
                 
37.1%
707
               
1,907
               
37.1%
EEMA
681
               
1,873
            
36.4%
0.7
0.7
731
               
1,979
                 
36.9%
690
               
1,808
               
38.2%
Asia
503
               
1,714
            
29.3%
7.6
8.9
238
               
832
                     
28.6%
239
               
832
                   
28.7%
Latin America & Canada
214
               
764
               
28.0%
0.6
0.7
2,824
$          
7,077
$               
39.9%
2,784
$          
6,906
$             
40.3%
PMI Total
2,533
$          
6,717
$          
37.7%
2.2
2.6
% Change in Adjusted Operating
Companies Income
2009
2010
2009
2010
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income &
Reconciliation of Adjusted Operating Companies Income Margin, excluding Currency and Acquisitions
For the Quarters Ended December 31,
($ in millions)
(Unaudited)
(1)
Represents the business combination in the Philippines
(2)
For the calculation of net revenues excluding excise taxes, currency and acquisitions refer to previous slide


32
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency
For the Quarters Ended December 31,
(Unaudited)
2010
2009
% Change
Reported Diluted EPS
0.96
$                     
0.80
$              
20.0%
Adjustments:
Asset impairment and exit costs
0.01
0.01
Adjusted Diluted EPS
0.97
$                     
0.81
$              
19.8%
Less:
Currency Impact
0.01
Adjusted Diluted EPS, excluding Currency
0.96
$                     
0.81
$              
18.5%


33
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Reported Diluted EPS, excluding Currency
For the Quarters Ended December 31,
(Unaudited)
2010
2009
% Change
Reported Diluted EPS
0.96
$                     
0.80
$              
20.0%
Less:
Currency Impact
0.01
Reported Diluted EPS, excluding Currency
0.95
$                     
0.80
$              
18.8%


34
Reported Net
Revenues
Less
Excise
Taxes
Reported Net
Revenues
excluding
Excise Taxes
Less
Currency
Reported Net
Revenues
excluding
Excise Taxes &
Currency
Less
Acquisi-
tions
Reported Net
Revenues
excluding
Excise Taxes,
Currency &
Acquisitions
Reported
Net
Revenues
Less
Excise
Taxes
Reported Net
Revenues
excluding
Excise Taxes
     Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
28,050
$          
19,239
$          
8,811
$          
(172)
$       
8,983
$              
3
$         
8,980
$           
European Union
28,550
$    
19,509
$          
9,041
$            
(2.5)%
(0.6)%
(0.7)%
15,928
            
8,519
              
7,409
            
76
             
7,333
                
80
         
7,253
             
EEMA
13,865
      
7,070
              
6,795
              
9.0%
7.9%
6.7%
15,235
            
7,300
              
7,935
            
611
           
7,324
                
548
       
(1)
6,776
             
Asia
12,413
      
5,885
              
6,528
              
21.6%
12.2%
3.8%
8,500
              
5,447
              
3,053
            
179
           
2,874
                
-
            
2,874
             
Latin America & Canada
7,252
        
4,581
              
2,671
              
14.3%
7.6%
7.6%
67,713
$          
40,505
$          
27,208
$        
694
$         
26,514
$            
631
$     
25,883
$         
PMI Total
62,080
$    
37,045
$          
25,035
$          
8.7%
5.9%
3.4%
Reported
Operating
Companies
Income
Less
Currency
Reported
Operating
Companies
Income
excluding
Currency
Less
Acquisi-
tions
Reported
Operating
Companies
Income
excluding
Currency &
Acquisitions
Reported
Operating
Companies
Income
     Reported
Reported
excluding
Currency
Reported
excluding
Currency &
Acquisitions
4,311
$            
(191)
$       
4,502
$              
2
$         
4,500
$           
European Union
4,506
$            
(4.3)%
(0.1)%
(0.1)%
3,152
              
107
3,045
28
3,017
             
EEMA
2,663
              
18.4%
14.3%
13.3%
3,049
              
342
2,707
84
(2)
2,623
             
Asia
2,436
              
25.2%
11.1%
7.7%
953
                 
85
868
(3)
871
                
Latin America & Canada
666
                 
43.1%
30.3%
30.8%
11,465
$          
343
$         
11,122
$            
111
$     
11,011
$         
PMI Total
10,271
$          
11.6%
8.3%
7.2%
% Change in Reported Net Revenues
excluding Excise Taxes
2010
2009
% Change in Reported Operating
Companies Income
2010
2009
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Adjustments for the Impact of Currency and Acquisitions
For the Years Ended December 31,
($ in millions)
(Unaudited)
(1)
Represents the business combination in the Philippines
(2)
Represents the business combination in the Philippines, including $20 million of asset impairment and exit costs due to a contract termination


35
Reported
Operating
Companies
Income
Less
Asset
Impairment &
Exit Costs
Adjusted
Operating
Companies
Income
Less
Currency
Adjusted
Operating
Companies
Income
excluding
Currency
Less
Acquisi-
tions
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Reported
Operating
Companies
Income
Less
Asset
Impairment /
Exit Costs &
Other
Adjusted
Operating
Companies
Income
Adjusted
Adjusted
excluding
Currency
Adjusted
excluding
Currency &
Acquisitions
4,311
$          
(27)
$                     
4,338
$          
(191)
$            
4,529
$          
2
$                     
4,527
$          
European Union
4,506
$          
(29)
$              
4,535
$          
(4.3)%
(0.1)%
(0.2)%
3,152
            
-
                           
3,152
            
107
               
3,045
            
28
                     
3,017
            
EEMA
2,663
            
-
                     
2,663
            
18.4%
14.3%
13.3%
3,049
            
(20)
                       
3,069
            
342
               
2,727
            
104
                   
(1)
2,623
            
Asia
2,436
            
-
                     
2,436
            
26.0%
11.9%
7.7%
953
               
-
                           
953
               
85
                 
868
               
(3)
                      
871
               
Latin America & Canada
666
               
(135)
              
(2)
801
               
19.0%
8.4%
8.7%
11,465
$        
(47)
$                     
11,512
$        
343
$             
11,169
$        
131
$                
11,038
$        
PMI Total
10,271
$        
(164)
$            
10,435
$        
10.3%
7.0%
5.8%
% Points Change
Adjusted
Operating
Companies
Income
excluding
Currency
Net Revenues
excluding Excise
Taxes &
Currency
(3)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
Adjusted
Operating
Companies
Income
excluding
Currency &
Acquisitions
Net Revenues
excluding
Excise Taxes,
Currency &
Acquisitions
(3)
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
Adjusted
Operating
Companies
Income
Net Revenues
excluding
Excise
Taxes
(3)
Adjusted
Operating
Companies
Income
Margin
Adjusted
Operating
Companies
Income
Margin
excluding
Currency
Adjusted
Operating
Companies
Income
Margin
excluding
Currency &
Acquisitions
4,529
$          
8,983
$                
50.4%
4,527
$          
8,980
$             
50.4%
European Union
4,535
$          
9,041
$          
50.2%
0.2
0.2
3,045
            
7,333
                   
41.5%
3,017
            
7,253
               
41.6%
EEMA
2,663
            
6,795
            
39.2%
2.3
2.4
2,727
            
7,324
                   
37.2%
2,623
            
6,776
               
38.7%
Asia
2,436
            
6,528
            
37.3%
(0.1)
1.4
868
               
2,874
                   
30.2%
871
               
2,874
               
30.3%
Latin America & Canada
801
               
2,671
            
30.0%
0.2
0.3
11,169
$        
26,514
$              
42.1%
11,038
$        
25,883
$           
42.6%
PMI Total
10,435
$        
25,035
$        
41.7%
0.4
0.9
2009
2010
2009
2010
% Change in Adjusted Operating
Companies Income
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Operating Companies Income to Adjusted Operating Companies Income &
Reconciliation of Adjusted Operating Companies Income Margin, excluding Currency and Acquisitions
For the Years Ended December 31,
($ in millions)
(Unaudited)
(1)
Represents the business combination in the Philippines
(2)
Represents the 2009 Colombian investment and cooperation agreement charge
(3)
For the calculation of net revenues excluding excise taxes, currency and acquisitions refer to previous slide


36
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Adjusted Diluted EPS and Adjusted Diluted EPS, excluding Currency
For the Years Ended December 31,
(Unaudited)
2010
2009
% Change
Reported Diluted EPS
3.92
$                     
3.24
$              
21.0%
Adjustments:
Colombian investment and cooperation agreement charge
-
0.04
Tax items
(0.07)
-
Asset impairment and exit costs
0.02
0.01
Adjusted Diluted EPS
3.87
$                     
3.29
$              
17.6%
Less:
Currency Impact
0.12
Adjusted Diluted EPS, excluding Currency
3.75
$                     
3.29
$              
14.0%


37
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation of Reported Diluted EPS to Reported Diluted EPS, excluding Currency
For the Years Ended December 31,
(Unaudited)
2010
2009
% Change
Reported Diluted EPS
3.92
$                     
3.24
$              
21.0%
Less:
Currency Impact
0.12
Reported Diluted EPS, excluding Currency
3.80
$                     
3.24
$              
17.3%


38
PHILIP MORRIS INTERNATIONAL INC. and Subsidiaries
Reconciliation of Non-GAAP Measures
Reconciliation
of
Operating
Cash
Flow
to
Free
Cash
Flow
and
Free
Cash
Flow,
excluding
Currency
Reconciliation of Operating Cash Flow to Operating Cash Flow, excluding Currency
For the Quarters and Years Ended December 31,
($ in millions)
(Unaudited)
(a) Operating Cash Flow
For the Quarters Ended
For the Years Ended
December 31,
December 31,
2010
2009
% Change
2010
2009
% Change
Net
cash
provided
by
operating
activities
(a)
1,581
$                
1,465
$                
7.9%
9,437
$                
7,884
$                
19.7%
Less:
Capital expenditures
230
232
713
715
Free cash flow
1,351
$                
1,233
$                
9.6%
8,724
$                
7,169
$                
21.7%
Less:
Currency impact
6
(2)
Free cash flow, excluding Currency
1,345
$                
1,233
$                
9.1%
8,726
$                
7,169
$                
21.7%
For the Quarters Ended
For the Years Ended
December 31,
December 31,
2010
2009
% Change
2010
2009
% Change
Net
cash
provided
by
operating
activities
(a)
1,581
$                
1,465
$                
7.9%
9,437
$                
7,884
$                
19.7%
Less:
Currency impact
5
23
Net cash provided by operating activities,
excluding Currency
1,576
$                
1,465
$                
7.6%
9,414
$                
7,884
$                
19.4%


2010 Full-Year and Fourth-Quarter
Results
February 10, 2011
39