Attached files
| file | filename |
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| 8-K - FORM 8-K - CALERES INC | bws8k011310.htm |
| EX-99.1 - INVESTOR PRESENTATION - PDF - CALERES INC | bws8k011310ex99_1.pdf |
Investor
Presentation
BROWN
SHOE COMPANY, INC.
JANUARY
2010
Safe
Harbor Statement Under the Private Securities Litigation Reform Act of 1995:
This
investor update contains certain forward-looking statements and expectations
regarding the Company’s future performance and the future performance of its
brands. Such statements are subject to various risks and uncertainties that
could cause actual results to differ materially. These include (i) changing
consumer demands, which may be influenced by consumers' disposable income, which
in turn can be influenced by general economic conditions; (ii) the timing and
uncertainty of activities and costs related to the Company’s information
technology initiatives, including software implementation and business
transformation; (iii) potential disruption to the Company’s business and
operations as it implements its information technology initiatives; (iv) the
Company’s ability to utilize its new information technology system to
successfully execute its business model; (v) intense competition within the
footwear industry; (vi) rapidly changing fashion trends and purchasing patterns;
(vii) customer concentration and increased consolidation in the retail industry;
(viii) political and economic conditions or other threats to continued and
uninterrupted flow of inventory from China and Brazil, where the Company relies
heavily on third-party manufacturing facilities for a significant amount of its
inventory; (ix) the Company's ability to attract and retain licensors and
protect its intellectual property; (x) the Company's ability to secure/exit
leases on favorable terms; (xi) the Company's ability to maintain relationships
with current suppliers; (xii) compliance with applicable laws and standards with
respect to lead content in paint and other product safety issues; and (xiii) the
Company’s ability to successfully execute its international growth strategy. The
Company's reports to the Securities and Exchange Commission contain detailed
information relating to such factors, including, without limitation, the
information under the caption “Risk Factors” in Item 1A of the Company’s Annual
Report on Form 10-K for the year ended January 31, 2009, which information is
incorporated by reference herein and updated by the Company’s Quarterly Reports
on Form 10-Q. The Company does not undertake any obligation or plan to update
these forward-looking statements, even though its situation may
change.
- January
13, 2010
NOTE:
During
fiscal 2009, the Company did not issue formal earnings per share guidance for
either full-year or quarterly results in its earnings releases and conference
calls. However, on November 24, 2009, it did supply a perspective on
a number of operating metrics in its press release and conference
call. This presentation does not
represent an interim change, update, or affirmation of the metrics presented on
November 24, 2009. For further information, please reference
the Company’s press release dated January 11, 2010.
At a
glance
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Powerful
Portfolio of Global Brands
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Brands
consumers love and trust
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Famous
Footwear – leading family branded footwear
retailer
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Naturalizer
– one of the world’s largest women’s
brands
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Dr.
Scholl’s – iconic global comfort
brand
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Wholesale
portfolio of leading fashion brands
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Diversified,
Synergistic Business Model
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Multi-channel
platform
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Broad
retail portfolio of over 1,400
stores
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Diversified
brand portfolio that spans consumer segments, categories, channels, and
geographies
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Vertical
brands and incubation
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International
growth
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Powerful
Direct-to-Consumer platform
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Trend-right
Product Delivered Efficiently Across Channels and
Geographies
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Global
sourcing, design, and distribution
expertise
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More
than 600 people in sourcing offices in
China
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Leading-edge
design studios and product development
capabilities
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Great
Brands, Great Value
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Leading
family branded footwear retailer with over 1,100 stores in all 50
states
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More
than 80 top fashion, athletic, and wellness & healthy living footwear
brands including Nike, Skechers, New Balance, DC, adidas, Converse, Dr.
Scholl’s, Steve Madden, Puma, Naturalizer, and
LifeStride
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Channel
leader in Wellness and Toning
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“Make
Today Famous” Campaign
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Inspiring
a woman’s walk through life
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Highlighting
great brands, value, and the consumer shoe shopping
experience
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360
degree consumer communications: In-store, national cable TV, radio, print,
viral marketing, social networking
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Increasing
media presence in Spring ‘10 with additional mass-reach elements and
digital outreach
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Strong
Back-to-School and Holiday 2009
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Same-store
sales increased 7.0% for the 9 weeks ending January 2, 2010,
following a strong 4.7% gain in the third quarter, driven by great
product, enhanced store and online environments, and impactful consumer
engagement
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Global
brand with distribution in 45
countries
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Approximately
$500 million in sales at retail around the
world
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Top
4 women’s fashion brand across domestic
channels*
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Lifestyle
Brand
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Delivering
a strong value proposition for consumers with comfort, style, and
quality…Work, Play, Everyday
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Strong
consumer response to evolution of N5 comfort technology
system
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Global
design studio opened in Spring 2009
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Multi-Channel
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Approximately
250 branded specialty stores in North
America
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Strong
holiday and third quarter 2009 performance in Naturalizer stores and
Naturalizer.com
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Growing
Naturalizer Brand Family
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New
premium comfort, eco-friendly brand, Naya; will be distributed in select
better department stores, dot-com’s, and independents in Spring
2010
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*according
to NPD’s POS Retail Tracking Service
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Iconic
Global Brand
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Striving
to deliver the most comfortable shoes in the
world
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Connecting
to a wide range of consumer lifestyles across multiple channels and price
points -- healthy living, career, sport,
fashion
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Delivering
the Promise of the Dr. Scholl’s
Brand
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Unique,
proprietary comfort technology and
design
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Leveraging
consumer and product learnings across categories to drive quality,
comfort, foot health, and value
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Strong
value proposition in health and wellness category
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Strengthening
partnership with Walmart – rolling-out Dr. Scholl’s focus shops and
branded presentations in 1,200 Walmart stores in Spring
‘10
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Strong
Partnerships
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Schering-Plough
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Walmart
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Famous
Footwear
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Sears
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Current
Initiatives
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Doubling
Earnings in Next 15 to 18 Months
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Investing
in and growing the core – Famous Footwear, Naturalizer, Dr.
Scholl’s
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Building
on strong second half at Famous
Footwear
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Improving
productivity of store portfolio
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Balancing
earnings and investment for growth
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Driving
Wholesale Growth
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Enhancing
product innovation and trend-right product
styling
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Growth
of Naturalizer, Dr. Scholl’s and contemporary fashion
brands
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International
expansion
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Sharpening
Focus and Increasing Investment in
Marketing
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Evolution
of “Make Today Famous”
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Expansion
of direct media across portfolio – more intimate dialogue with
consumers
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Supporting
growth of contemporary fashion brands and launch of
Naya
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Embracing
New Consumers, Trends, and Media
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Wellness
and Healthy Living
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Gen
Y Families
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New
Media
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