Exhibit 99.1

Evine Live Inc. Reports Second Quarter 2016 Results

Balanced Merchandising Mix Drives 40% EPS Improvement

MINNEAPOLIS, MN – August 24, 2016 – Evine Live Inc. (NASDAQ: EVLV) today announced results for the second quarter ended July 30, 2016. The company posted quarterly net sales of $157 million. The company also posted a net loss of $2 million, a 35% improvement year-over-year, and an Adjusted EBITDA of $3.8 million, a 52% improvement year-over-year. Gross profit as a percentage of sales increased 160 basis points to 38.1% compared to 36.5% in the second quarter of last year.

“I’m pleased with our team’s delivery of improved profitability this quarter as we executed on our strategy announced in February. By improving the merchandising balance, accelerating the development of engaging brands our customers love and prioritizing contribution margin discipline, we were able to expand our gross margin by 160 basis points, improve our cash position by 148% and lower our net loss to $2.0 million — which is a 35% improvement compared to the second quarter last year,” said newly appointed CEO Bob Rosenblatt.

Fiscal Year 2016 Second Quarter Highlights

Rosenblatt continued, “We continued to drive significant growth in our merchandising partnerships by adding new brands and expanding existing ones. From our newer brands like Vanessa Williams, Paula Deen, Todd English and Beekman 1802, to our more tenured brands like Invicta, One World and Gems En Vogue, we’re excited about engaging our customers wherever they are — on social, mobile, television and now “over the top” platforms like Apple TV, Amazon Fire Stick, Roku and Samsung smart TVs. Additionally, as Evine Live’s new CEO, it’s great to be a permanent part of our newly energized management team and to build something more special for our customers — both existing and new — our employees, and our shareholders. We are building a culture based on trust, mutual support, accountability and a clear definition of success.”

SUMMARY RESULTS AND KEY OPERATING METRICS

($ Millions, except average price points and EPS)

Second Quarter 2016 Results

Liquidity and Capital Resources

As of July 30, 2016, total cash, including restricted cash, was $40.1 million, compared to $33.2 million at the end of the first quarter of fiscal 2016. The Company also had an additional $11.1 million of unused availability on its revolving credit facility with PNC Bank at the end of the second quarter 2016.

Rosenblatt Named Permanent CEO

Bob Rosenblatt was named CEO of Evine Live Inc. effective August 18, 2016. Mr. Rosenblatt has more than 25 years of leadership experience at a number of leading retail organizations, including Group President and Chief Operating Officer of Tommy Hilfiger, Chief Operating Officer and President of HSN (formerly the Home Shopping Network) and Chief Financial Officer at Bloomingdale’s.

2016 Outlook

Executing on our 2016 priority of improving profitability, the Company expects revenue growth in the back half of the year to be similar to the low single digit revenue growth achieved in the first half of the year. We expect third quarter Adjusted EBITDA to be similar to the first and second quarter 2016 Adjusted EBITDA results, driven primarily by improved margins and a more balanced merchandising mix. In addition, the Company expects increased Adjusted EBITDA in the fourth quarter on both a year over year and previous quarter basis.

Conference Call

A conference call and webcast to discuss the Company's second quarter earnings will be held at 8:30 a.m. Eastern Time on Wednesday, August 24, 2016:

Please visit www.evine.com/ir for more investor information and to review an updated investor deck.

About Evine Live Inc.

Evine Live Inc. (NASDAQ:EVLV) operates Evine, a digital commerce company that offers a compelling mix of proprietary and name brands directly to consumers in an engaging and informative shopping experience via television, online and on mobile. Evine reaches approximately 87 million cable and satellite television homes 24 hours a day with entertaining content in a comprehensive digital shopping experience.

Please visit www.evine.com/ir for more investor information.

Contacts

Media:
Carl Schroeder
Evine Live Inc.
press@evine.com
(952) 943-6574

Investors:
Jason Iannazzo
Evine Live Inc.
jiannazzo@evine.com
(952) 943-6126

EVINE Live Inc.

AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(In thousands except share and per share data)

EVINE Live Inc.

AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)

(In thousands, except share and per share data)

EVINE Live Inc.

AND SUBSIDIARIES

Reconciliation of Adjusted EBITDA to Net Loss:

(Unaudited)

Adjusted EBITDA

EBITDA represents net income (loss) for the respective periods excluding depreciation and amortization expense, interest income (expense) and income taxes. The Company defines Adjusted EBITDA as EBITDA excluding non-operating gains (losses); activist shareholder response costs; executive and management transition costs; distribution facility consolidation and technology upgrade costs; Shareholder Rights Plan costs and non-cash share-based compensation expense. The Company has included the term “Adjusted EBITDA” in our EBITDA reconciliation in order to adequately assess the operating performance of our television and online businesses and in order to maintain comparability to our analyst's coverage and financial guidance, when given. Management believes that the term Adjusted EBITDA allows investors to make a more meaningful comparison between our business operating results over different periods of time with those of other similar companies. In addition, management uses Adjusted EBITDA as a metric to evaluate operating performance under the Company’s management and executive incentive compensation programs. Adjusted EBITDA should not be construed as an alternative to operating income (loss), net income (loss) or to cash flows from operating activities as determined in accordance with generally accepted accounting principles and should not be construed as a measure of liquidity. Adjusted EBITDA may not be comparable to similarly entitled measures reported by other companies. The Company has included a reconciliation of Adjusted EBITDA to net income (loss), the most directly comparable GAAP financial measure, in this release. 

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995

This document may contain certain “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such statements may be identified by words such as anticipate, believe, estimate, expect, intend, predict, hope, should, plan, will or similar expressions. Any statements contained herein that are not statements of historical fact may be deemed forward-looking statements. These statements are based on management's current expectations and accordingly are subject to uncertainty and changes in circumstances. Actual results may vary materially from the expectations contained herein due to various important factors, including (but not limited to): consumer preferences, spending and debt levels; the general economic and credit environment; interest rates; seasonal variations in consumer purchasing activities; the ability to achieve the most effective product category mixes to maximize sales and margin objectives; competitive pressures on sales; pricing and gross sales margins; the level of cable and satellite distribution for our programming and the associated fees; our ability to establish and maintain acceptable commercial terms with third-party vendors and other third parties with whom we have contractual relationships, and to successfully manage key vendor relationships and develop key partnerships and proprietary and exclusive brands; our ability to manage our operating expenses successfully and our working capital levels; our ability to remain compliant with our credit facilities covenants; our ability to successfully transition our brand name and corporate name; customer acceptance of our new branding strategy and our repositioning as a digital commerce company; the market demand for television station sales; changes to our management and information systems infrastructure; challenges to our data and information security; changes in governmental or regulatory requirements; litigation or governmental proceedings affecting our operations; significant public events that are difficult to predict, or other significant television-covering events causing an interruption of television coverage or that directly compete with the viewership of our programming; our ability to obtain and retain key executives and employees; our ability to attract new customers and retain existing customers; changes in shipping costs; our ability to offer new or innovative products and customer acceptance of the same; changes in customers viewing habits of television programming; and the risks identified under “Risk Factors” in our recently filed Form 10-K and any additional risk factors identified in our periodic reports since the date of such Form 10-K. More detailed information about those factors is set forth in our filings with the Securities and Exchange Commission, including our annual report on Form 10-K, quarterly reports on Form 10-Q, and current reports on Form 8-K. You are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date of this announcement. We are under no obligation (and expressly disclaim any such obligation) to update or alter our forward-looking statements whether as a result of new information, future events or otherwise.