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8-K - 8-K - Bath & Body Works, Inc.april2016salesrelease.htm


Exhibit 99.1

L BRANDS REPORTS APRIL 2016 SALES

Columbus, Ohio (May 5, 2016) - L Brands, Inc. (NYSE: LB) reported net sales increased 2% to $737.5 million for the four weeks ended April 30, 2016, compared to net sales of $724.6 million for the four weeks ended May 2, 2015. Comparable sales for the four weeks ended April 30, 2016, increased 1%.

The company reported net sales of $2.614 billion for the first quarter ended April 30, 2016, an increase of 4% compared to sales of $2.512 billion for the quarter ended May 2, 2015. Comparable sales for the first quarter ended April 30, 2016, increased 3%.

The company expects to report adjusted first quarter earnings per share at the high end of its previous guidance of $0.50 to $0.55.

To hear further commentary provided on L Brands’ prerecorded April sales message, call 1-866-639-7583, or log onto www.LB.com for an audio replay.

ABOUT L BRANDS:
L Brands, through Victoria’s Secret, PINK, Bath & Body Works, La Senza and Henri Bendel, is an international company. The company operates 3,038 company-owned specialty stores in the United States, Canada, the United Kingdom and China, and its brands are sold in more than 700 additional franchised locations worldwide. The company’s products are also available online at www.VictoriasSecret.com, www.BathandBodyWorks.com, www.HenriBendel.com and www.LaSenza.com.

Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995
We caution that any forward-looking statements (as such term is defined in the Private Securities Litigation Reform Act of 1995) contained in this press release or the April sales call or made by our company or our management involve risks and uncertainties and are subject to change based on various factors, many of which are beyond our control. Accordingly, our future performance and financial results may differ materially from those expressed or implied in any such forward-looking statements. Words such as “estimate,” “project,” “plan,” “believe,” “expect,” “anticipate,” “intend,” “planned,” “potential” and any similar expressions may identify forward-looking statements. Risks associated with the following factors, among others, in some cases have affected and in the future could affect our financial performance and actual results and could cause actual results to differ materially from those expressed or implied in any forward-looking statements included in this press release or the April sales call or otherwise made by our company or our management:
general economic conditions, consumer confidence, consumer spending patterns and market disruptions including severe weather conditions, natural disasters, health hazards, terrorist activities, financial crises, political crises or other major events, or the prospect of these events;
the seasonality of our business;
the dependence on mall traffic and the availability of suitable store locations on appropriate terms;
our ability to grow through new store openings and existing store remodels and expansions;
our ability to successfully expand internationally and related risks;
our relationships with independent franchise, license and wholesale partners;

VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




our direct channel businesses;
our ability to protect our reputation and our brand images;
our ability to attract customers with marketing, advertising and promotional programs;
our ability to protect our trade names, trademarks and patents;
the highly competitive nature of the retail industry and the segments in which we operate;
consumer acceptance of our products and our ability to keep up with fashion trends, develop new merchandise and launch new product lines successfully;
our ability to source, distribute and sell goods and materials on a global basis, including risks related to:
political instability, significant health hazards, environmental hazards or natural disasters;
duties, taxes and other charges;
legal and regulatory matters;
volatility in currency exchange rates;
local business practices and political issues;
potential delays or disruptions in shipping and transportation and related pricing impacts;
disruption due to labor disputes; and
changing expectations regarding product safety due to new legislation;
our geographic concentration of supplier and distribution facilities in central Ohio;
fluctuations in foreign currency exchange rates;
stock price volatility;
our ability to pay dividends and related effects;
our ability to maintain our credit rating;
our ability to service or refinance our debt;
our ability to retain key personnel;
our ability to attract, develop and retain qualified employees and manage labor-related costs;
the ability of our manufacturers to deliver products in a timely manner, meet quality standards and comply with applicable laws and regulations;
fluctuations in product input costs;
fluctuations in energy costs;
increases in the costs of mailing, paper and printing;
claims arising from our self-insurance;
our ability to implement and maintain information technology systems and to protect associated data;
our ability to maintain the security of customer, associate, supplier or company information;
our ability to comply with regulatory requirements;
legal and compliance matters; and
tax matters.
We are not under any obligation and do not intend to make publicly available any update or other revisions to any of the forward-looking statements contained in this press release or the April sales call to reflect circumstances existing after the date of this press release or to reflect the occurrence of future events even if experience or future events make it clear that any expected results expressed or implied by those forward-looking statements will not be realized. Additional information regarding these and other factors can be found in Item 1A. Risk Factors in our 2015 Annual Report on Form 10-K.


VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




For further information, please contact:    
        
Investor Relations
 
 
 
Media Relations
Amie Preston
 
 
 
Tammy Roberts Myers
(614) 415-6704
 
 
 
(614) 415-7072
apreston@lb.com
 
 
 
communications@lb.com

VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com




L BRANDS
APRIL 2016

Comparable Store Sales Increase (Decrease):

 
April
 
First Quarter
 
Total company comps
 
Total company comps
 
(including direct sales)
 
(including direct sales)
 
2016
2015
 
2016
2015
 
 
 
 
 
 
Victoria's Secret Stores1
(1
%)
(3
%)
 
2
%
3
%
Bath & Body Works1
5
%
0
%
 
6
%
5
%
L Brands2
1
%
(2
%)
 
3
%
3
%

1 - Results include company-owned stores in the United States and Canada and direct sales.
2 - Results include company-owned stores in the United States, Canada and the UK and direct sales.

 
April
 
First Quarter
 
Store only comps
 
Store only comps
 
2016
2015
 
2016
2015
 
 
 
 
 
 
Victoria's Secret Stores1
(3
%)
0
%
 
1
%
5
%
Bath & Body Works1
4
%
(2
%)
 
4
%
4
%
L Brands2
0
%
(1
%)
 
2
%
5
%

1 - Results include company-owned stores in the United States and Canada.
2 - Results include company-owned stores in the United States, Canada and the UK.



Total Sales (Millions):

 
First
 
First
 
Quarter
 
Quarter
 
2016
 
2015
 
 
 
 
Victoria's Secret Stores1
$
1,381.2

 
$
1,345.6

Victoria's Secret Direct
359.7

 
338.3

  Total Victoria's Secret
$
1,740.9

 
$
1,683.9

 
 
 
 
Bath & Body Works1
$
586.7

 
$
554.0

Bath & Body Works Direct
73.5

 
59.3

  Total Bath & Body Works
$
660.2

 
$
613.3

 
 
 
 
VS & BBW International2
$
95.2

 
$
91.5

Other
$
117.5

 
$
123.2

L Brands
$
2,613.8

 
$
2,511.9


1 - Results include company-owned stores in the United States and Canada.
2 - Results include retail sales from company-owned stores outside of the United States and Canada, royalties associated with
franchised stores and wholesale sales.

VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com





Total Company-Owned Stores:

 
Stores
 
Stores
 
Operating
Operating
 
at 1/30/16
Opened
Acquired
Closed
at 4/30/16
 
 
 
 
 
 
Victoria's Secret U.S.
990

4


(2
)
992

PINK U.S.
128

1



129

Victoria's Secret Canada
37




37

PINK Canada
9




9

   Total Victoria's Secret
1,164

5


(2
)
1,167

 
 
 
 
 
 
Bath & Body Works U.S.
1,574

3


(1
)
1,576

Bath & Body Works Canada
98

1



99

   Total Bath & Body Works
1,672

4


(1
)
1,675

 
 
 
 
 
 
Victoria's Secret U.K.
12




12

PINK U.K.
2

1



3

Victoria's Secret Beauty and Accessories

1

26


27

Henri Bendel
29




29

La Senza Canada
126



(1
)
125

Total L Brands Stores
3,005

11

26

(4
)
3,038



Total Noncompany-Owned Stores:

 
Stores
 
 
 
Stores
 
Operating
 
 
 
Operating
 
at 1/30/16
Opened
Closed
Transferred
at 4/30/16
 
 
 
 
 
 
Victoria's Secret Beauty & Accessories
373

14

(5
)
(26
)
356

Victoria's Secret
16

1



17

PINK
3




3

Bath & Body Works
125

6

(1
)

130

La Senza
221


(4
)

217

Total
738

21

(10
)
(26
)
723



VICTORIA'S SECRET / BATH & BODY WORKS / PINK / LA SENZA / HENRI BENDEL
Three Limited Parkway Columbus, OH 43230 www.LB.com