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8-K - 8-K - Goodman Networks Incd80136d8k.htm
Investor Day Presentation
July 14, 2015
Exhibit 99.1


©2015 Goodman Networks. Proprietary and Confidential
Safe Harbor Statement
2
This presentation contains “forward-looking” statements that involve risks, uncertainties and assumptions. If
the risks or uncertainties ever materialize or the assumptions prove incorrect, our results may differ materially
from those expressed or implied by such forward-looking statements. All statements other than statements of
historical fact could be deemed forward-looking, including, but not limited to, any projections of financial
information; any statements about historical results that may suggest trends for our business and results of
operations; any statements of the plans, strategies and objectives of management for future operations; any
statements of expectation or belief regarding future events, market position, margins, profitability, capital
expenditures, liquidity, capital resources, potential markets or market size; and any statements of assumptions
underlying any of the foregoing.  These statements are based on estimates and information available to us at
the time of this presentation and are not guarantees of future performance.
These forward-looking statements are based on certain assumptions and are subject to risks and uncertainties,
including those described in the “Risk Factors” section in our Form 10-K and most recent Form 10-Q which are
publicly filed with the Securities and Exchange Commission. You should read these filings, including the Risk
Factors set forth therein and the documents that we have filed as exhibits thereto, completely and with the
understanding that if any such risks or uncertainties materialize or if any of the relevant assumptions prove
incorrect, our actual results could differ materially from the results expressed or implied by these forward-
looking statements.  Except as required by law we assume no obligation to update these forward-looking
statements publicly, or to update the reasons why actual results could differ materially from those anticipated
in the forward-looking statements, even if new information becomes available in the future.


©2015 Goodman Networks. Proprietary and Confidential
Executive Team
3
Ron Hill, President, CEO & Executive
Chairman of Board
30 years experience; with Goodman since 2008
Previously fulfilled leadership roles in
engineering, program management and
marketing at AT&T, Lucent and Alcatel-Lucent
MBA from Northwestern University, Bachelor’s
Degrees in Biology and Psychology
Ernie Carey, COO
Over 40 years experience
Joined Goodman in 2014 from AT&T, where he
retired as SVP Construction & Engineering
MBA from the University of Dallas, BBA from
Texas A&M Corpus Christi
Scott Willis, EVP Sales & Marketing
Nearly 30 years experience
Previously held executive sales and marketing
positions at Ericsson, Nokia, Bell South and
Sprint
MBA from Wake Forest University, Degree in
Business and Finance from University of
Oklahoma
Geoff Miller, Interim CFO
30 years of financial leadership experience
Previously served as a partner with Price
Waterhouse and as CFO in various industries
Degree in accounting from the University of
Maryland, Masters from the University of
Baltimore.
Cari Shyiak, President, Professional Services
Over 25 years of international telecom
management experience
Previously worked with Alcatel-Lucent as Vice
President of Services for Central and
Southeastern Europe
Held a number of global leadership positions at
Alcatel-Lucent and Lucent Technologies
EMBA from the Institute for Management
Development in Switzerland
Shakeeb Mir, SVP, Chief of Staff and Assistant
General Counsel
Prior experience as M&A and capital markets
attorney
BBA in Finance from Southern Methodist
University and JD from Baylor University


©2015 Goodman Networks. Proprietary and Confidential
Agenda
4
Goodman Vision 2015 and Beyond                                 
Ron Hill, President, CEO & Executive Chairman
Customer Diversification & Return to Growth            
Scott Willis, EVP, Sales & Marketing
Operational Excellence & Margin Expansion               
Ernie Carey, COO
Future of Professional Services                                
Cari Shyiak, President of Professional Services
Liquidity & Capital Structure                                           
Geoff Miller, Interim CFO


Ron Hill
President, CEO &
Executive Chairman


History of Growth
6
$1.4B Estimated
18-Month Contract Backlog*
3,800 Employees
Including 350 Engineers and
2,400 Field Technicians*
60+ Offices
Offices and Warehouses
headquartered in Plano,
Texas*
1.6 MILLION
Over 56,000 Wireless Projects
and 1.6 million CPE Jobs
Annually*
CERTIFIED
TL
9000
V/ISO
9001
Quality
Company
& NMSDC Hispanic MBW supplier and
Corporate Plus Member
32.8% CAGR over the last 6-years (2009 to 2014)
2014
Macro/Micro
Convergence
2009
AT&T Turf and
Jupiter Programs
2010
Business
Optimization
2011
$225M
Capital Raise
2012
Customer
Diversification
2013
Industry
Diversification
$1.19B
$932M
$609M
$729M
$389M
$291M
*As of March 31, 2015


Operating Segments
Infrastructure
Services
Professional
Services
Field Services
Site Acquisition
Construction
Line & Antenna
Architectural & Civil
Engineering
3G/4G Upgrades
Capacity/Carrier
Adds
New Site Builds
FTTCS
Program
Management
RF Design
Detail Engineering
CO EF&I
IP Networking
Backhaul Design
Integration Engineering
RF Optimization
DAS
WiFi
Small Cell
Consulting & Systems
Integration
NOC Monitoring
Staff Augmentation
Technician-based
Workforce
Installation
Maintenance
Dispatch
Fleet Mgmt
Logistics
Field Training
Customer Care
Tech Support
Next Gen
Services
NextGen
OSS/BSS
Applications
Network Virtualization
Cloud Services
Data Storage
Hosting Services
Automation & Certification
Today
Today
Today
Future
Operating Segments


8
End-to-End Solutions –
Key Differentiator
Goodman Networks’ end-to-end services are critical to our customers’ ability to generate
revenue and manage their customers’ experience


Revenue Growth Through Customer Diversification & Market Share Gains
9
2009 Accounts Diversification
$291 Million Revenue
2014 Accounts Diversification
$1.19 Billion Revenue
AT&T
85%
ALU
9%
Other
6%
AT&T
67%
AT&T Other
2%
DTV
21%
Sprint 4%
ALu 3%
DAS 2%
Strategic 1%
Verizon
Wireless
1%


©2015 Goodman Networks. Proprietary and Confidential
Growth Opportunity Through Bolt-On Acquisitions
10
In addition to organic growth from each of its operating segments, the Company
has a proven track record of growth via M&A
Successfully integrated employees and operations of these enterprises to gain
optimal synergies:
o
2009
ALU
Outsourcing
of
Engineering
(>
500
Engineers)
o
2013
Acquisition
of
CSG
(300
employees)
o
2013
Acquisition
of
Multiband
(2,500
Service
Techs)
Future acquisitions anticipated to consist of market entry as well as tuck-in
acquisitions within key markets
o
Target high growth complementary markets
o
Continue to diversify customer base
o
Add NextGen
service offerings
Successfully implemented accretive processes and system improvements
company-wide; will help enable further growth
Continual assessment of current business portfolio to focus on most profitable
growth business


©2015 Goodman Networks. Proprietary and Confidential
Target Market Growth Opportunities
11
Further grow and diversify our Carrier/OEM segment with additional business from carriers
Expand our Enterprise wireless business through organic sales growth of our DAS and Small Cell group
Leverage Field Services technician-based workforce to meet the growing market demand for NextGen
services (across all targeted industries)
Leverage and expand our current maintenance and operations solutions to provide compelling and
proprietary
NextGen
solutions
Accelerate
expansion
into
NextGen
services
through
the
acquisition
of
a
software
company,
providing
solutions, such as network monitoring, network virtualization, network security, content management and
performance optimization via data analytics


Scott Willis
EVP, Sales & Marketing


Customer Diversification –
Leveraging Professional Services Capabilities
13
Major US Wireless
Service Providers
Backhaul
&
WiFi
Providers
Infrastructure /
Tower Owners
OEMs
Carrier Eco-system (Recent Wins)
Goodman Networks Strategic Targets
Enterprise Market Experience (Recent Wins)
Meadowlands
SFO Airport
World Trade Center
Hudson Yards


©2015 Goodman Networks. Proprietary and Confidential
Maximize Profitability and Growth
Sales & Marketing
Over $1B plus in new sales opportunities
leads in Salesforce
Continue to grow and deepen strategic
relationships with key wireless customers
Focus In-Building Wireless sales on target
markets:
o
Target large campus, Enterprise and
healthcare segments
Continue to expand and diversify sales with
broadband providers including Wireless
Carriers, MSO Neutral Host provider,  and
ISP
Focus on higher value add services, such as
consulting for public safety and in-building
systems with potential REIT, Enterprise and
Neutral Host customers.
14


INTERNAL USE ONLY
Strategic Growth Profile for Success
15
Goodman needs to be a key disruptor
in the marketplace
Investment in key strategic areas
NextGen
services initiative underway
Leverage Professional Services
capability
Develop adjacent and growth
solutions in the portfolio


Ernie Carey
COO


©2015 Goodman Networks. Proprietary and Confidential
Infrastructure Services Market Trends
17
2014
2015E
%
$21.4B
$18.0B
-15%
AT&T Capital Spend
Program
2014
2015E
LTE 1C
3200
200 
LTE Carrier Adds
4800
8000*
NSB
400
100
Total
8400
8300
Goodman Project Count
Configuration
Average Revenue
Gold
$82,000
Silver
$58,000
Bronze
$35,000


©2015 Goodman Networks. Proprietary and Confidential
Turf Market Update and Strategy
18
Competitive bids in recent reverse auction for new adjacent markets
to leverage local support structure
Focus on operational excellence
End-to-end
delivery
capabilities
is
key
differentiator
PS
and
IS
Goodman Infrastructure Services Turf Markets


©2015 Goodman Networks. Proprietary and Confidential
Alignment of Business to Customer Demand
19
Right-Sizing of Organization
Layers and spans-of-control
44% Workforce reduction from June 2014 to June 2015
36% Reduction from end of 2014
Small incremental reductions in Q315


©2015 Goodman Networks. Proprietary and Confidential
Operational Excellence Standards
20
Quality & Safety Improvement
Site visit standard protocol for
construction managers
Material increase in internal audits
Strict enforcement of liquidated damages
on failed internal audits
Strict enforcement of corrections driven
back to the contractor
Performance to Schedule
Not mutually exclusive relative to quality
Large focus on cycle time improvement –
aligned with AT&T market specific targets


©2015 Goodman Networks. Proprietary and Confidential
Improving Infrastructure Services Gross Margins
21
Project mix and configuration shifts negatively impacting direct margin
Carry over erosion resulted direct margin pressure in 1Q15
Alarm clearing & quality cleanup caused temporary direct margin pressure
Focus on direct margin recovery in 3Q & 4Q
4Q15 Margin Recovery


©2015 Goodman Networks. Proprietary and Confidential
Growth Opportunity –
Field Services
22
Goodman’s DIRECTV Business
Goodman Field Services is the second largest DIRECTV Home
Service Provider (HSP) in North America, handling around 18% of
all DIRECTV’s installations, maintenance, and upgrades for
residents of single family homes.
Long-term contract through May 2018
~40% of work is on highly profitable installations
HSP Partner of the Year in 2014
Leading HSP performance vs. others by an increasing margin
Goodman Field Services DIRECTV Footprint
2015 Focus Areas
Reengineered training
Enhance scorecard position & remain Partner of the Year
Position
for
assumed
DirecTV
AT&T
deal
closure
Growth opportunities in AT&T Digital Life, DIRECTV LifeShield


Cari Shyiak
President of
Professional Services


15 year strategic relationship
Current stockholder of Goodman
Continue to exceed performance SLA’s and metrics
Customer Satisfaction Scorecard results up 14%
7 of the 11 work streams renewed in Q1 2015
o
Exited low margin businesses
o
Strategic growth through direct sales to customers
Expected revenue decline due to technology obsolescence, market conditions,
and Nokia acquisition
Jointly pursuing new opportunities with ALU
o
CenturyLink –
Switch conversion services
o
AT&T –
Switch consolidation services
Alcatel-Lucent Overview
24


Continue to exit low margin businesses and services that not fit our strategy
Focus front-end pre-sales process on screening for profitable business
Focus In-Building Wireless execution on target markets with self perform resources
Operational execution excellence through the use of more automation & tools,
reducing overhead needs
Continue to develop high margin consulting and system integration opportunities
Improving Professional Services Gross Margins
25
4Q15 Margin Recovery


Industry Drivers and Trends
26
Trends:
Newly deployed
broadband networks will continue to move toward being designed to
provision bandwidth-enabling 1-gig speeds
Mobile Data moves to the Cloud
Carrier grade VoWi-Fi is introduced and  >50% of mobile data is offloaded to Wi-Fi
SDN and network virtualization
introduction addresses the explosive capacity demand
of mobile traffic and Internet of Everything (IoE)
“Over the last
eight years, mobile
data traffic on our
wireless network
increased 100,000
percent –
driven by
people
downloading and
sharing videos” -
AT&T’s Randall
Stephenson quote
from 2014 Annual
report -


©2015 Goodman Networks. Proprietary and Confidential
Solution Diversification Strategy
27
Vertical
market
expansion
using
existing
solution
portfolio,
with
HetNets
a
key
component
Neutral Host DAS/WiFi/uLTE
Content Delivery (CDN)
Internet of Things (Home Automation, Security, OTT, etc.)
Network Virtualization (NFV/SDN)
Managed Services, including Maintenance


©2015 Goodman Networks. Proprietary and Confidential
Professional Services Migration Path
28
Big Data
Video
Mobility
Predictive Analysis
Spectrum
Management
ENABLERS
uLTE
Neutral Host
In-Building
Wireless
Public Safety
Connected
Media Vision
Home & Small
Business
Automation
& Security
RF
Design
Deployment
Engineering
IP Networking
Backhaul
DAS, WiFi, Small Cell
Professional
Consulting
Managed
Services
FOUNDATION
FUTURE
Provisioning Tools
Optimization
Cloud Services
Content Management
Consulting & System
Integration of
Network Applications
Network
Virtualization
OSS/BSS
GPS
Bandwidth


©2015 Goodman Networks. Proprietary and Confidential
Goodman Networks -
Services’ Future Highlights
29
History of diversification and execution
Already transitioning away from a pure wireless player
Defining future service offerings
Continued expansion into new market segments and services
Reputation for consistent, high customer satisfaction and technical expertise
Experienced management team with exceptional track record


Geoff Miller
Interim CFO


©2015 Goodman Networks. Proprietary and Confidential
Financial Strategy
31
Working capital management
Liquidity management
Capital expenditure management
Goodman
recapitalization
monitor
financial
markets
for
opportunities
to
reduce interest expense
Re-evaluation of credit facility
Exit low-margin businesses
Accretive acquisitions
Accounting improvements


©2015 Goodman Networks. Proprietary and Confidential
Liquidity Trend
32
Active daily cash management
Debt servicing commitment
Anticipate sufficient liquidity for working capital for the next 12 months
Anticipate slight increase in total liquidity for Q2
$ millions
1Q13
2Q13
3Q13
4Q13
1Q14
2Q14
3Q14
4Q14
1Q15
Consolidated cash
60.4
23.9
21.7
59.4
33.8
70.7
82.2
76.7
35.2
Revolver availability
45.5
45.5
37.9
45.5
42.1
25.3
22.9
26.4
27.8
Total liquidity
$105.9
$69.4
$59.6
$104.9
$75.9
$96.0
$105.1
$103.1
$63.0
Total Liquidity at Quarter End
*Total liquidity is a non-GAAP financial measure that we define as our total cash on hand and availability under our credit facility. 
Total liquidity is useful to investors because it shows our access to capital on short notice.  Management uses total liquidity for
business forecasting and planning purposes.


©2015 Goodman Networks. Proprietary and Confidential
SG&A and Headcount Expense Savings
33
Further SG&A savings anticipated in
Q2 results
Match workforce with project load
Almost 22% overall headcount
reduction from 1Q14 to 1Q15
Continued monitoring of SG&A and
other expenses
Headcount


Q & A