Exhibit 99.1

Health Insurance Innovations, Inc. Reports Fourth Quarter and Fiscal 2014 Financial and Operating Results

Record 2014 Revenue of $89 million, Up 57% from 2013

Q4 2014 Adjusted Earnings per Share of $0.12

Full Year 2014 Adjusted Earnings per Share of $0.38

TAMPA, Fla., March 18, 2015 — Health Insurance Innovations, Inc. (NASDAQ:HIIQ) (“HII” or “Company”) is a leading developer, distributor and virtual administrator of affordable, cloud-based individual health insurance plans and ancillary products. HealthPocket, Inc., a subsidiary of HII (“HealthPocket”), is the most comprehensive consumer comparison shopping website for health insurance plans. HII today reported consolidated financial and operating results for the fourth quarter and full fiscal year ended December 31, 2014. The Company will host a conference call and webcast at 5:00 p.m. EDT, Wednesday, March 18, 2015.

Fourth Quarter 2014 Consolidated Financial Highlights

“We were pleased that we exceeded our annual revenue guidance with a record revenue quarter and delivered strong profit growth as well. We also continued to make good progress on our strategic priorities and positioning the business for long term sustainable growth,” said Michael Kosloske, HII’s Chief Executive Officer and President.

Full Year 2014 Consolidated Financial Highlights

HealthPocket, Inc. Update

Headquartered in Mountain View, CA, HealthPocket was acquired by HII in July 2014. HealthPocket provides consumers with access to its leading health insurance information, search and comparison technology through its website, www.healthpocket.com. This free website allows consumers to easily compare and rank all health insurance plans available.

HealthPocket’s key metrics for the fourth quarter were as follows:

“We were very pleased with the strong sequential growth in our two key growth metrics, health plan queries and client referrals. Client referrals more than doubled from the third to the fourth quarter and we achieved our goal to fulfill more than 50% of our targeted referrals through HII and its strategic distribution partners,” said Bruce Telkamp, CEO of HealthPocket, Inc.

Fourth Quarter and Annual 2014 Financial Discussion

Comparability between the years ended December 31, 2014 and 2013 is affected by acquisitions during those years. For the year ended December 31, 2014, we operated as two operating segments: 1) Insurance Plan Development and Distribution (“IPD”) and 2) HealthPocket (“HP”). For the year ended December 31, 2013, we operated as a single operating segment: IPD. The IPD segment comprises our business activities in designing, implementing and administering STM and other products and the distribution of those products to consumers via our distribution network or online purchases. The HP segment comprises the business activities of HealthPocket, including the development of HealthPocket.com and the generation of referral-based and other revenues. The financial discussion below is made at a consolidated level. Refer to the table that shows the financial results of our operating segments for the year ended December 31, 2014 in this press release.

Fourth quarter revenues of $26.5 million and premium equivalents of $45.7 million increased by 67.7% and 65.0%, respectively, over the same metrics for the fourth quarter of 2013. For the full year, 2014 revenues increased 56.9% to $88.8 million compared to 2013. Premium equivalents increased 56.0% to $156.0 million for 2014, compared to $100.0 million in 2013. The increases were primarily due to the increase in the number of policies in force as a result of our continuing expansion of our distribution network. A reconciliation of premium equivalents to revenues for the three months and annual periods ended December 30, 2014, and 2013, is in the financial supplement included in this press release. By policy type, the 2014 fourth quarter mix of revenues was as follows: 55% short-term medical, 15% hospital indemnity, and 30% ancillary products for the fourth quarter; and 59% short-term medical, 19% hospital indemnity, and 22% ancillary products for all of 2014.

Adjusted gross margin, which is calculated starting with revenues and then adjusted for third party commissions, and credit card and ACH fees, increased to $11.9 million or 26.0% of premium equivalents for the fourth quarter of 2013, compared to $7.7 million of adjusted gross margin and 27.8% of premium equivalents in the same period in 2013. For the full year, adjusted gross margin was $41.7 million or 26.8% of premium equivalents, compared to $23.2 million or 23.2% of premium equivalents in 2013. A reconciliation of premium equivalents to revenues and adjusted gross margin for the three months and years ended December 31, 2014 and 2013 is included within this press release.

Selling, general and administrative (“SG&A”) expenses were $10.0 million in the fourth quarter, compared to $7.9 million in 2013. For the year, SG&A expenses were $37.5 million, an increase of $13.5 million from 2013. For both the quarter and the year, the increase in G&A expense was primarily driven by transaction expenses, the impact of acquisitions and investments in growth initiatives to drive sustainable growth in 2015 and beyond.

During the fourth quarter of 2014, the Company had pre-tax income of $0.8 million in comparison to pre-tax loss of $1.0 million in the fourth quarter of 2013. For the full year, the Company reported pre-tax income of $0.5 million in comparison to a pre-tax loss of $8.4 million in 2013. The primary drivers of 2014 income were increase in revenues and relative decrease in incremental costs.

EBITDA (earnings before interest, taxes, depreciation and amortization) was $2.9 million for 2014 compared to $(7.1) million in 2013. Adjusted EBITDA is calculated starting with EBITDA, which is then further adjusted for items that are not part of regular operating activities, including acquisition costs, contract termination costs, and other non-cash items such as stock-based compensation. Adjusted EBITDA was $8.1 million for 2014, compared to $5.9 million in 2013. A reconciliation of net (loss) income to EBITDA and Adjusted EBITDA for 2014 and 2013 is included within this press release.

For the year ended 2014, cash generated in operations was $2.0 million compared to cash used from operations of $1.2 million in 2013. Cash and short term investments totaled $13.9 million at the end of Q4 and the Company has no debt. In December 2014, HII entered into a three year revolving line of credit for $15 million with SunTrust Bank, N.A. The establishment of this credit facility is consistent with the Company’s strategy of ensuring that the company has more than ample liquidity to fund operations.

2015 Outlook

HII will be providing specific guidance for 2015 full year results as part of its first quarter earnings call in early May, consistent with the timing of full year guidance provided last year and also due in part to rapidly changing market conditions and health care policy decisions.

Conference Call and Webcast

HII will host a conference call and webcast to discuss these results on Wednesday, March 18, 2015 at 5:00 p.m. Eastern Time. The toll free dial-in number is (877) 312-8797; the toll number is (678) 825-8236; the conference ID is 74267247. A webcast of the conference call may be accessed in the Investor Relations section of HII’s website at http://investor.hiiquote.com/events.cfm. The webcast will be archived for 30 days. Copies of the earnings release and other financial information about HII may also be accessed in the Investor Relations section of HII’s website at www.hiiquote.com. Copies of this press release and other financial information about HII may also be accessed in the Investor Relations section of HII’s website at www.hiiquote.com. The Company regularly posts or otherwise makes available information within the Investor Relations section of HII’s website that may be important to investors.

About Health Insurance Innovations, Inc.

Health Insurance Innovations, Inc. (“HII”) develops affordable, high-quality health insurance products through partnerships with best-in-class insurance carriers, distributed through licensed insurance agents as plan configurations customized for the individual consumer. These transactions take place via the industry’s first virtual administrator, an entirely cloud-based proprietary process —Quote-Buy-Print— providing proof-of-coverage to insured in minutes rather than weeks. HII is a data-driven digital business informed by its consumer division.

HII’s consumer division includes HealthPocket.com’s Research & Data business, the largest repository (of any kind) of health insurance information. Additional information about HII can be found at www.hiiquote.com.

About HealthPocket.com

HealthPocket.com is a free website that compares and ranks all health insurance plans available to an individual, family, or small business to allow consumers to make their best health plan decisions and reduce their out of pocket costs. HealthPocket uses only objective data from government, non-profit, and private sources that carry no conditions that might restrict the site from serving as an unbiased resource. HealthPocket, based in Mountain View, California, is an independently-managed subsidiary of HII. Additional information can be found at www.healthpocket.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on HII’s current assumptions, expectations and belief are generally identifiable by use of words “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions (including our July 2014 acquisition of HealthPocket, Inc.), competition, changes and developments in the United States health insurance system and laws, and HII’s ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HII’s Annual Report on Form 10-K for the year ended December 31, 2013 and subsequent Quarterly Reports on Form 10-Q, all as filed with the Securities and Exchange Commission as well as other documents that may be filed by HII from time to time with the Securities and Exchange Commission. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

HEALTH INSURANCE INNOVATIONS, INC.

(Prior to February 13, 2013 Health Plan Intermediaries, LLC and Subsidiaries)

Consolidated Balance Sheets

(Unaudited)

($ in thousands, except share amounts)

Health Insurance Innovations, Inc.

(Prior to February 13, 2013 Health Plan Intermediaries, LLC and Subsidiaries)

Consolidated Statements of Operations

(Unaudited)

($ in thousands, except share and per share data)

Health Insurance Innovations, Inc.

(Prior to February 13, 2013 Health Plan Intermediaries, LLC and Subsidiaries)

Segment Operating Results

(Unaudited)

($ in thousands)

For the year ended December 31, 2014, we operated as two operating segments: 1) Insurance Plan Development and Distribution (“IPD”), and 2) HealthPocket. For the year ended December 31, 2013, we operated as a single operating segment. The following table shows the financial results of our operating segments for the year ended December 31, 2014.

Reconciliation of Net Income (Loss) to EBITDA and Adjusted EBITDA

For the Three Months and Year Ended December 31, 2014 and 2013

(unaudited)

(in thousands)

Reconciliation of Premium Equivalents to Revenues & Adjusted Gross Margin

For the Three months and Year Ended December 31, 2014 and 2013

(Unaudited)

(in thousands)

Reconciliation of Adjusted EBITDA to Adjusted Net Income per Share

For the Three months and Year Ended December 31, 2014 and 2013

(Unaudited)

(in thousands except per share data)

CONTACTS:

Health Insurance Innovations, Inc.:

Dirk Montgomery

Chief Financial Officer

(877) 376 5831 ext. 282

dmontgomery@hiiquote.com

Investor Contact:

Susan Noonan

S.A. Noonan Communications, LLC

(212) 966 3650

susan@sanoonan.com

Media Contact for HealthPocket.com:

Emily Cashel

Shirley & Banister Public Affairs

(703) 739 5920/(800) 536 5920

ecashel@sbpublicaffairs.com