Exhibit 99.1

Health Insurance Innovations, Inc. Reports Record Revenue

Q3 Revenue Up 59% from 3Q 2013

Company Increased Full Year 2014 Revenue Guidance to 50% or More

TAMPA, Fla. and Sunnyvale, Cal., November 10, 2014 (GLOBE NEWSWIRE) — Health Insurance Innovations, Inc., “HII” (Nasdaq:HIIQ), is a leading developer, distributor and virtual administrator of affordable, cloud-based individual health insurance plans and ancillary products. HealthPocket, Inc., a subsidiary of HII, is the most comprehensive consumer comparison shopping website for health insurance plans. HII today reported results for the third quarter ended September 30, 2014.

Third Quarter Financial Highlights

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“We were pleased with our continued top-line momentum in the third quarter, and we are well positioned to continue our growth in the fourth quarter during the Affordable Care Act and Medicare open enrollment periods. Based on our strong momentum, we increased our full-year revenue growth guidance to 50% or more compared to 2013 – a significant increase from our beginning of year guidance of at least 32%. In addition, we made very good progress on our core strategies for driving sustainable growth beyond 2014,” said Mike Kosloske, HII’s Chief Executive Officer.

HealthPocket, Inc. Update

Headquartered in Sunnyvale, CA, HealthPocket, Inc., “HealthPocket”, was acquired by HII in July 2014. HealthPocket provides consumers with access to its leading health insurance information search and comparison technology through its website, HealthPocket.com. This free website allows consumers to easily and clearly compare and rank all health insurance plans available for an individual, family, or small business, empowering consumers to make their best health plan decisions and reduce their out of pocket costs.

HealthPocket has significant technology advantages including:

HealthPocket’s key metrics for the third quarter are as follows:

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“We were extremely pleased with HealthPocket’s rapid growth, across all our key metrics. More and more consumers everyday are recognizing HealthPocket.com as their best solution to find affordable health care coverage,” said Bruce Telkamp, HII’s Chief Operating Officer and CEO and Co-Founder of HealthPocket. “We are well positioned for the Medicare and ACA Open Enrollment periods, and we are making substantial progress leveraging the many synergy areas between HII and HealthPocket,” continued Telkamp.

Third Quarter 2014 Financial Discussion

Revenues increased 59.2% to $23.4 million for the three month period ended September 30, 2014 compared to the same period in 2013. Premium equivalents increased 62.3% to $42.2 million for the three month period ended September 30, 2014 compared to the same quarter in 2013. Premium equivalents is defined as the combination of premiums, fees for discount benefit plans, fees for distributors and our enrollment fees. The strong growth is driven by the continued demand for our products and the increased capacity of the company’s business model resulting from implementation of our strategic initiatives. A reconciliation of premium equivalents to revenues is included within this press release. By policy type, the mix of revenues in the third quarter of 2014 was as follows: 58% short-term medical, 14% hospital indemnity and 28% ancillary products.

As of September 30, 2014, HII’s distribution included 107 licensed agent call centers and over 16,400 licensed broker distributors compared to 83 call centers and over 9,700 broker distributors at the end of the third quarter in 2013.

Adjusted gross margin, which is calculated starting with gross margin and then adjusted for third-party commissions, credit card and ACH fees, increased to $11.1 million for the third quarter of 2014, up 70.8% compared to the third quarter of 2013. Adjusted gross margin as a percentage of premium equivalents grew to 26.3% during the third quarter of 2014 compared to 25.0% of premium equivalents in the same period in 2013. The increase reflects the expansion of HII’s company-owned distribution network and an increase in the proportion of higher-margin ancillary policies in force. A reconciliation of premium equivalents to revenues and adjusted gross margin for the periods presented is included within this press release.

Third-party commissions during the third quarter of 2014 were $11.4 million and increased $3.5 million compared to $7.9 million over the same period in 2013, with the increase due to an increase in the number of plans in force.

SG&A expenses for the third quarter of 2014 totaled $11.0 million compared to $6.3 million for the third quarter of 2013. The increase was primarily due to investments for sustainable future growth including marketing, selling and headquarters support including executive hires, payroll and lead-procurement expense increases due to the expansion of owned call centers and acquisition-related operating and transaction expenses. SG&A expenses for certain acquisitions and investments including HealthPocket, American Service Insurance Agency, LLC, “ASIA”, and Simple Insurance Leads, LLC, “SIL” were not reflected in 2013 SG&A. Those acquisition-related transaction and operating expenses represented approximately half of the increase compared to 2013.

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The founder’s sale of 20% of his holdings referred to in the 8-K filed in August created a net tax benefit to be shared between HII and entities controlled by the founder. To recognize the founder’s share of the future tax benefit, HII recorded a $10.4 million expense and an associated long-term liability in the third quarter of 2014. The payment of the liability will be funded by the tax benefits to be recognized over a 15 year period and is therefore cash-neutral. This expense is reflected in other expense on the statement of operations. A more detailed description of this transaction and the related income tax accounting will be included within HII’s Quarterly Report on Form 10-Q for the third quarter of 2014.

EBITDA was ($10.4) million for the third quarter of 2014 compared to $0.1 million for the same period in 2013, primarily due to the $10.4 million cash-neutral expense related to the Kosloske entities’ share of future tax benefits from the sale of Class A common stock noted above and increased SG&A due to investments for continued growth and acquisition-related expenses not reflected in the same period in 2013.

Adjusted EBITDA is calculated starting with EBITDA, which is then further adjusted for items that are not part of regular operating activities, including acquisition costs, contract termination costs and other non-cash items (such as stock-based compensation). Adjusted EBITDA was $1.8 million for the third quarter of 2014, compared to $1.9 million for the same period in 2013. A reconciliation of net (loss) income to EBITDA and adjusted EBITDA for the periods presented is included within this press release. Adjusted EBITDA for the third quarter of 2014 compared to the same period in 2013 was negatively impacted by startup expenses and net losses due to lower seasonal sales in Q3 for acquisitions and new ventures including American Service Insurance Agency (ASIA), HealthPocket and Simple Insurance Leads (SIL). After adjusting for those non-comparable acquisition-related expenses, adjusted EBITDA for the third quarter for 2014 was higher than in the third quarter of 2013.

In the third quarter of 2014, the Company reported a pre-tax loss of $11.3 million, compared to a pre-tax loss of $0.3 million in the third quarter of 2013. The primary driver of the pre-tax loss in the third quarter of 2014 was the cash-neutral expense of $10.4 million related to the August 2014 stock sale by the Kosloske entities and an increase in SG&A expenses over the prior year primarily due to investments for future sales growth and acquisition-related transaction and operating expenses.

Net loss per diluted share for the third quarter of 2014 was $1.77, compared to net income of $0.08 per diluted share in the third quarter of 2013. Adjusted net income per share was $0.08 for the third quarter of 2014, compared to $0.09 in the third quarter of 2013. A reconciliation of adjusted EBITDA to adjusted net income per share is included within this press release.

Cash generated by operations during the third quarter of 2014 was $1.1 million, compared to cash generated by operations of $2.8 million in the third quarter of 2013.

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2014 Outlook

HII is increasing its full year 2014 revenue guidance to 50% or more compared to 2013, based on strong momentum in the third quarter. The change in guidance is a significant increase from the beginning of year revenue guidance of 32% growth vs. last year.

Based primarily on continued investments to drive sustainable revenue growth beyond 2014 including resources to leverage our acquisitions and new product launches and owned call center expansion, HII expects SG&A expenses as a percentage of revenue in the fourth quarter to increase in the range of 100 to 300 basis points compared to the third quarter percentage of revenue.

Conference Call and Webcast

HII will host a conference call and webcast to discuss these results on Monday, November 10, 2014 at 5:00 p.m. Eastern Time. The toll free dial-in number is (877) 312-8797; the toll number is (678) 825-8236; the conference ID is 17874036. A webcast of the conference call may be accessed in the Investor Relations section of HII’s website at http://investor.hiiquote.com/events.cfm. The webcast will be archived for 30 days. Copies of the earnings release and other financial information about HII may also be accessed in the Investor Relations section of HII’s website at www.hiiquote.com. Copies of the earnings release and other financial information about HII may also be accessed in the Investor Relations section of HII’s website at www.hiiquote.com. The Company regularly posts or otherwise makes available information within the Investor Relations section of HII’s website that may be important to investors.

About Health Insurance Innovations, Inc.

Health Insurance Innovations, Inc. (“HII”) develops affordable, high-quality health insurance products through partnerships with best-in-class insurance carriers, distributed through licensed insurance agents as plan configurations customized for the individual consumer. These transactions take place via the industry’s first virtual administrator, an entirely cloud-based proprietary process —Quote-Buy-Print— providing proof-of-coverage to insured in minutes rather than weeks. HII is a data-driven digital business informed by its consumer division.

HII’s consumer division includes HealthPocket.com’s Research & Data business, the largest repository (of any kind) of health insurance information. Additional information about HII can be found at www.hiiquote.com.

About HealthPocket.com

HealthPocket.com is a free website that compares and ranks all health insurance plans available to an individual, family, or small business to allow consumers to make their best health plan decisions and reduce their out of pocket costs. HealthPocket uses only objective data from government, non-profit, and private sources that carry no conditions that might restrict the site from serving as an unbiased resource. HealthPocket, Inc., based in Sunnyvale, California, is an independently-managed subsidiary of HII. Additional information can be found at www.HealthPocket.com.

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Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements are statements other than historical fact, and may include statements relating to goals, plans and projections regarding new markets, products, services, growth strategies, anticipated trends in our business and anticipated changes and developments in the United States health insurance system and laws. Forward-looking statements are based on the Company’s current assumptions, expectations and belief are generally identifiable by use of words “may,” “might,” “will,” “should,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue,” or similar expressions and involve significant risks and uncertainties that could cause actual results, developments and business decisions to differ materially from those contemplated by these statements. These risks and uncertainties include, among other things, our ability to maintain relationships and develop new relationships with health insurance carriers and distributors, our ability to retain our members, the demand for our products, the amount of commissions paid to us or changes in health insurance plan pricing practices, our ability to integrate our acquisitions (including our July 2014 acquisition of HealthPocket, Inc.), competition, changes and developments in the United States health insurance system and laws, and HII’s ability to adapt to them, the ability to maintain and enhance our name recognition, difficulties arising from acquisitions or other strategic transactions, and our ability to build the necessary infrastructure and processes to maintain effective controls over financial reporting. These and other risk factors that could cause actual results to differ materially from those expressed or implied in our forward-looking statements are discussed in HII’s Annual Report on Form 10-K for the year ended December 31, 2013 and subsequent Quarterly Reports on Form 10-Q, all as filed with the Securities and Exchange Commission as well as other documents that may be filed by HII from time to time with the Securities and Exchange Commission. Any forward-looking statement made by us in this press release is based only on information currently available to us and speaks only as of the date on which it is made. You should not rely on any forward-looking statement as representing our views in the future. We undertake no obligation to publicly update any forward-looking statement, whether written or oral, that may be made from time to time, whether as a result of new information, future developments or otherwise.

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HEALTH INSURANCE INNOVATIONS, INC.

(Prior to February 13, 2013 Health Plan Intermediaries, LLC and Subsidiaries)

Condensed Consolidated Balance Sheets

($ in thousands, except share and per share data)

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HEALTH INSURANCE INNOVATIONS, INC.

(Prior to February 13, 2013 Health Plan Intermediaries, LLC and Subsidiaries)

Condensed Consolidated Statements of Operations (unaudited)

($ in thousands, except share and per share data)

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Reconciliation of Net Income (Loss) to EBITDA and Adjusted EBITDA

For the Three and Nine Months Ended September 30, 2014 and 2013

(unaudited)

($ in thousands)

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Reconciliation of Premium Equivalents to Revenues & Adjusted Gross Margin to Gross Margin

For the Three and Nine Months Ended September 30, 2014 and 2013

(unaudited)

($ in thousands)

10

Reconciliation of Adjusted EBITDA to Adjusted Net Income per Share

For the Three and Nine Months Ended September 30, 2014 and 2013

(unaudited)

(In thousands, except per share data)

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Adjusted Pro Forma Net (Loss) Income per Share

For the Three and Nine Months Ended September 30, 2014 and 2013

(unaudited)

(In thousands, except per share data)

CONTACTS:

Health Insurance Innovations, Inc.:

Dirk Montgomery

Chief Financial Officer

(877) 376 5831 ext. 282

dmontgomery@hiiquote.com

Investor Contact:

Susan Noonan

S.A. Noonan Communications, LLC

(212) 966 3650

susan@sanoonan.com

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Media Contact for HealthPocket.com:

Emily Cashel

Shirley & Banister Public Affairs

(703) 739 5920/(800) 536 5920

ecashel@sbpublicaffairs.com

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