Attached files
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EXCEL - IDEA: XBRL DOCUMENT - SuperDirectories Inc. | Financial_Report.xls |
EX-10 - EXHIBIT 10.1 CONSULTING AGREEMENT - SuperDirectories Inc. | sdirconsltgagmnt053013.htm |
EX-99.A BD-DIR-RESOL - EXIBIT 99.1 BOARD RESOLUTION - SuperDirectories Inc. | sdirboardres053013.htm |
EX-31 - EXHIBIT 31.1 - SuperDirectories Inc. | exhibit31.htm |
EX-32 - EXHIBIT 32.1 - SuperDirectories Inc. | exhibit32.htm |
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 10 Q
QUARTERLY REPORT PURSUANT TO SECTION 13 OF THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended June 30, 2014
Commission File Number: 000-51533
SuperDirectories, Inc.
(Name of small business issuer specified in its charter)
a Wyoming corporation
Incorporated in Delaware on October 1, 1999. | 14-1817301 |
Jurisdiction of incorporation and domicile | I.R.S. Employer ID Number |
changed to Wyoming on August 25, 2010. |
|
5337 Route 374, Merrill, New York 12955
(Address of principal executive offices) (Zip Code)
Issuer's telephone number, including area code (518) 425-0320
Indicate by a check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.
Yes x No ¨
Indicate by a check mark whether the registrant has submitted and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-K (232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes ¨ No x
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of large accelerated filer, accelerated filer and smaller reporting company in Rule 12b-2 of the Exchange Act. (Check One):
Large Accelerated Filer ¨ | Non-Accelerated Filer (do not check if Smaller Reporting Company) ¨ |
Accelerated Filer ¨ | Smaller Reporting Company x |
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No x
As of August 21, 2014 there were 946,245,600 shares of the issuers common stock, par value $0.001, issued and outstanding.
PART I-FINANCIAL INFORMATION
Item 1. Financial Statements.
Forward Looking Statements
This quarterly report contains forward-looking statements. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology such as may, should, expect, plan, anticipate, believe, estimate, predict, potential or continue or the negative of these terms or other comparable terminology. These statements are only predictions and involve known and unknown risks, uncertainties and other factors, including the risks in the section entitled Risks and Uncertainties beginning on page of our 10-K /Amendment 1 for the fiscal year ended September 30, 2013, and the risks set out below, any of which may cause our companys or our industrys actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by these forward-looking statements. These risks include, by way of example and not in limitation:
?
the uncertainty that we will not be able to successfully identify and evaluate a suitable business opportunity;
?
risks related to the large number of established and well-financed entities that are actively seeking suitable business opportunities;
?
risks related to the failure to successfully manage or achieve growth of a new business opportunity; and
?
other risks and uncertainties related to our business strategy.
This list is not an exhaustive list of the factors that may affect any of our forward-looking statements. These and other factors should be considered carefully and readers should not place undue reliance on our forward-looking statements.
Forward looking statements are made based on managements beliefs, estimates and opinions on the date the statements are made and we undertake no obligation to update forward-looking statements if these beliefs, estimates and opinions or other circumstances should change. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee future results, levels of activity, performance or achievements. Except as required by applicable law, including the securities laws of the United States, we do not intend to update any of the forward-looking statements to conform these statements to actual results.
Our financial statements are stated in United States dollars (US$) and are prepared in accordance with United States Generally Accepted Accounting Principles.
In this quarterly report, unless otherwise specified, all dollar amounts are expressed in United States dollars and all references to common stock refer to the common shares in our capital stock.
As used in this quarterly report, the terms we, us, our, our company and SuperDirectories mean SuperDirectories, Inc., unless otherwise stated.
1
SuperDirectories, Inc. | ||||
(A Development Stage Company) | ||||
CONSOLIDATED BALANCE SHEETS | ||||
| ||||
ASSETS |
|
| ||
|
| June 30, 2014 |
| September 30, 2013 |
|
| (unaudited) |
| (unaudited) |
CURRENT ASSETS: |
|
|
|
|
Cash and cash equivalents | $ | 6,013 | $ | 15,991 |
Stock subscriptions receivable |
| - |
| 25,000 |
TOTAL CURRENT ASSETS |
| 6,013 |
| 40,991 |
| ||||
INTANGIBLE ASSETS |
|
|
|
|
Trade name, net |
| 569 |
| 731 |
|
|
|
|
|
TOTAL ASSETS | $ | 6,582 | $ | 41,722 |
| ||||
LIABILITIES AND STOCKHOLDERS' DEFICIT |
|
| ||
| ||||
CURRENT LIABILITIES: |
|
|
|
|
Accounts payable | $ | 38,689 | $ | 34,145 |
Accrued expenses |
| 10,951 |
| 5,000 |
Convertible debentures (net of debt discount of $3,125 and $3,959) |
| 71,875 |
| 46,041 |
Advances from officer |
| 390,637 |
| 348,787 |
Derivative liability |
| 44,833 |
| 32,458 |
TOTAL CURRENT LIABILITIES |
| 556,985 |
| 466,431 |
|
|
|
|
|
STOCKHOLDERS' DEFICIT: |
|
|
|
|
Preferred A stock, $.01 par value; authorized shares - 10,000,000 shares; 1 and 1 issued and outstanding |
| - |
| - |
Preferred B stock, $.01 par value; authorized shares - 90,000,000 shares; 12,253,840 and 12,258,840 issued and outstanding |
| 122,538 |
| 122,538 |
Preferred C stock, $.01 par value; authorized shares - 20,000,000 shares; -0- issued and outstanding |
| - |
| - |
Common stock, $.001 par value; authorized shares - 3,500,000,000 shares; 946,245,600 and 801,191,337 shares issued and outstanding |
| 946,246 |
| 801,191 |
Additional paid-in capital |
| 7,507,873 |
| 7,598,301 |
Deficit accumulated during the development stage |
| (9,127,060) |
| (8,946,739) |
TOTAL STOCKHOLDERS' DEFICIT |
| (550,403) |
| (424,709) |
|
|
|
|
|
TOTAL LIABILITIES & STOCKHOLDERS' DEFICIT | $ | 6,582 | $ | 41,722 |
| ||||
See notes to unaudited financial statements | ||||
2 |
SuperDirectories, Inc. | |||||||||||||
(A Development Stage Company) | |||||||||||||
STATEMENTS OF OPERATIONS | |||||||||||||
|
|
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|
|
|
|
|
|
|
|
| Cumulative amount from Inception (November 15, 1999) through June 30, 2014 | |
|
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|
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|
| ||
| For the three months ended June 30, |
| For the nine months ended June 30, |
| |||||||||
| 2014 |
| 2013 |
| 2014 |
| 2013 |
| |||||
| (unaudited) |
| (unaudited) |
| (unaudited) |
| (unaudited) |
| (unaudited) | ||||
OPERATING EXPENSES: |
|
|
|
|
|
|
|
|
|
| |||
General and administrative | $ | 109,367 | $ | 25,436 | $ | 157,331 | $ | 102,020 | $ | 7,529,423 | |||
Software costs |
| 2,124 |
| 900 |
| 4,418 |
| 7,213 |
| 1,252,307 | |||
Depreciation and amortization |
| 54 |
| 235 |
| 162 |
| 705 |
| 130,168 | |||
Impairment loss |
| - |
| - |
| - |
| - |
| 243,903 | |||
TOTAL OPERATING EXPENSES |
| 111,545 |
| 26,571 |
| 161,911 |
| 109,938 |
| 9,158,801 | |||
|
|
|
|
|
|
|
|
|
|
| |||
OPERATING LOSS |
| (111,545) |
| (26,571) |
| (161,911) |
| (109,938) |
| (9,158,801) | |||
|
|
|
|
|
|
|
|
|
|
| |||
OTHER INCOME (EXPENSE) |
|
|
|
|
|
|
|
|
|
| |||
Interest Expense |
| (5,201) |
| - |
| (5,201) |
| - |
| (5,201) | |||
Interest Expense - Debt Discount |
| (4,792) |
| (208) |
| (6,459) |
| (208) |
| (7,500) | |||
Change in Derivative Liability |
| (62,802) |
| (16,541) |
| (6,750) |
| (16,541) |
| (34,208) | |||
Other Income |
| - |
| - |
| - |
| - |
| 125 | |||
Interest income |
| - |
| - |
| - |
| - |
| 75,525 | |||
TOTAL OTHER INCOME (EXPENSE) |
| (52,809) |
| (16,749) |
| (18,410) |
| (16,749) |
| (28,741) | |||
|
|
|
|
|
|
|
|
|
|
| |||
NET LOSS | $ | (58,736) | $ | (43,320) | $ | (180,321) | $ | (126,687) | $ | (9,127,060) | |||
|
|
|
|
|
|
|
|
|
|
| |||
BASIC AND DILUTED - LOSS PER SHARE | $ | (0.00) | $ | (0.00) | $ | (0.00) | $ | (0.00) |
|
| |||
|
|
|
|
|
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|
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|
| |||
WEIGHTED AVERAGE COMMON SHARES OUTSTANDING |
|
|
|
|
|
|
|
|
|
| |||
Basic and Diluted |
| 946,245,600 |
| 801,191,337 |
| 897,894,179 |
| 801,191,337 |
|
| |||
|
|
|
|
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|
|
|
| |||
See notes to unaudited financial statements | |||||||||||||
3 |
SuperDirectories, Inc. | |||||||||||
(A Development Stage Company) | |||||||||||
CONSOLIDATED STATEMENTS OF CASH FLOWS | |||||||||||
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| Cumulative amount from Inception (November 15, 1999) through | |
|
|
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| For the nine months ended |
| ||||
|
|
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|
|
| June 30, |
| June 30, |
| ||
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| 2014 |
| 2013 |
| June 30, 2014 | |
|
|
|
|
|
| (unaudited) |
| (unaudited) |
| (unaudited) | |
CASH FLOWS FROM OPERATING ACTIVITIES: |
|
|
|
|
| ||||||
Net loss | $ | (180,321) |
| (126,687) |
| (9,127,060) | |||||
Adjustments to reconcile net loss to net cash used in operating activities: |
|
|
|
|
|
| |||||
Depreciation and amortization |
| 162 |
| 470 |
| 130,347 | |||||
Stock issued for compensation |
| 96,000 |
| - |
| 4,946,955 | |||||
Change in debt discount |
| 834 |
| - |
| 1,875 | |||||
Change in fair value of derivative |
| 6,750 |
| - |
| 34,208 | |||||
Impairment loss |
| - |
| - |
| 243,903 | |||||
| |||||||||||
Changes in assets and liabilities: |
|
|
|
|
|
| |||||
Accounts payable |
| 4,544 |
| 31,681 |
| 41,170 | |||||
Accounts payable - related party |
| - |
| (4,000) |
| - | |||||
Accrued expense |
| 7,201 |
| (7,500) |
| 9,701 | |||||
NET CASH USED IN OPERATING ACTIVITIES |
| (64,830) |
| (106,036) |
| (3,718,901) | |||||
|
|
|
|
|
|
| |||||
CASH FLOWS FROM INVESTING ACTIVITIES |
|
|
|
|
|
| |||||
Purchase of fixed assets |
| - |
| - |
| (371,562) | |||||
Trade name |
| - |
| - |
| (3,257) | |||||
NET CASH USED IN INVESTING ACTIVITIES |
| - |
| - |
| (374,819) | |||||
| |||||||||||
CASH FLOWS FROM FINANCING ACTIVITIES: |
|
|
|
|
|
| |||||
Sale of common stock |
| - |
| - |
| 3,744,786 | |||||
Retirement of common stock |
| - |
| - |
| (183,692) | |||||
Repayments of advances from officer |
| (29,067) |
| - |
| (129,067) | |||||
Advances from officer |
| 33,919 |
| 38,254 |
| 567,706 | |||||
Proceeds from convertible debentures |
| 50,000 |
| - |
| 100,000 | |||||
|
|
|
|
|
|
| |||||
NET CASH PROVIDED BY FINANCING ACTIVITIES |
| 54,852 |
| 38,254 |
| 4,099,733 | |||||
|
|
|
|
|
|
| |||||
NET INCREASE (DECREASE) IN CASH |
| (9,978) |
| (67,782) |
| 6,013 | |||||
|
|
|
|
|
|
| |||||
CASH - BEGINNING OF PERIOD |
| 15,591 |
| 24,642 |
| - | |||||
|
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|
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| |||||
CASH - END OF PERIOD | $ | 6,013 |
| (43,140) |
| 6,013 | |||||
| |||||||||||
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: | |||||||||||
| |||||||||||
NON-CASH INVESTING AND FINANCING ACTIVITIES: |
|
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| ||||||
Stock issued in connection with conversion of debentures | $ | 26,250 | $ | - |
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See notes to unaudited financial statements | |||||||||||
4 |
SuperDirectories, Inc.
(A Development Stage Company)
Notes to the Unaudited and Un-reviewed Consolidated Financial Statements
For the nine months ended June 30, 2014 and 2013
Note 1 Description of business and basis of presentation:
SuperDirectories, Inc. (we, our, the Company) is a corporation originally organized under the State of Delaware General Corporation Law. The Corporation was created on November 15, 1999 under the name LukeSmart, Inc. and was renamed SuperDirectories, Inc. on July 9, 2002. On August 19, 2010, the Company amended in Articles of Incorporation and transferred its registered address to the state of Wyoming.
The accompanying unaudited consolidated financial statements of SuperDirectories, Inc. have been prepared in accordance with generally accepted accounting principles used in the United States of America and should be read in conjunction with the audited financial statements and notes thereto contained in the Companys most recent Annual Financial Statements filed with the SEC on Form 10-K. Accordingly, they do not include all information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, all adjustments considered necessary for a fair presentation (consisting of normal recurring adjustments) have been included. Operating results for the nine months ended June 30, 2014 are not necessarily indicative of the results that may be expected for the fiscal year ending September 30, 2014.
Note 2 Going concern:
During the nine months ended June 30, 2014, SuperDirectories, Inc. has not generated any revenue and therefore has been unable to generate cash flows sufficient to support its operations and has been dependent on advances from its officer. In addition to negative cash flow from operations, SuperDirectories, Inc. has experienced recurring net losses, and has a working capital deficit of approximately $550,972 as of June 30, 2014.
These factors raise substantial doubt about the Companys ability to continue as a going concern. The consolidated financial statements do not include any adjustments that might be necessary if SuperDirectories, Inc. is unable to continue as a going concern. Management believes that actions presently being taken to obtain additional equity funding and implement its strategic plans provide the opportunity for the Company to continue as a going concern.
Note 3 - Summary of Significant Accounting Policies:
Basis of Presentation:
SuperDirectories, Inc. is organized as a single reporting unit, with two operating divisions. References in this report to SuperDirectories, the Company, we, us or our refers to SuperDirectories Inc. and its consolidated subsidiaries. All intercompany transactions have been eliminated in consolidation.
Revenue Recognition:
The Company recognizes revenues in accordance with authoritative guidance when services have been rendered, the sales price is determinable and collectability is reasonably assured. Revenue from online Internet sales is recognized upon the settlement of credit card charges, typically within three days of the sale.
Use of Estimates:
The preparation of unaudited consolidated financial statements in conformity with U.S. GAAP requires management to make estimates and assumptions that affect certain reported amounts and disclosures. Accordingly, actual results could differ from those estimates.
Research and Development Costs:
Research and development costs are expensed as incurred. No research and development costs were incurred during the nine months ended June 30, 2014 and 2013.
Research and development costs are generally expensed as incurred.
Cash Equivalents:
For purposes of the consolidated statements of cash flows, the Company considers all highly liquid investments with a remaining maturity of three months or less, when purchased, to be cash equivalents.
Recently Issued Accounting Pronouncements:
We have reviewed accounting pronouncements issued during the past two years and have adopted any that are applicable to our company. We have determined that none had a material impact on our unaudited consolidated financial position, results of operations, or cash flows for the nine months ended June 30, 2014 and 2013.
Earnings Per Share:
The Company utilizes the guidance per FASB Codification ASC 260 "Earnings Per Share". Basic earnings per share is calculated on the weighted effect of all common shares issued and outstanding, and is calculated by dividing net income available to common stockholders by the weighted average shares outstanding during the period. Diluted earnings per share, which is calculated by dividing net income available to common stockholders by the weighted average number of common shares used in the basic earnings per share calculation, plus the number of common shares that would be issued assuming conversion of all potentially dilutive securities outstanding, is not presented separately as it is anti-dilutive. Such securities, presented on a common share equivalent basis and outstanding as of June 30, 2014 and 2013 have been excluded from the per share computations as their effect would be anti-dilutive.
5
Note 4 Related party transactions:
SuperDirectories, Inc. receives services and rents its administrative offices from Aqua Nature of USA, Inc., a company controlled by the majority shareholder of SuperDirectories, Inc. Services and rentals from related parties of $20,000 and $20,000 for each of the nine months ended June 30, 2014 and 2013 respectively, are included in general and administrative expenses.
During the nine months ended June 30, 2014 and 2013, the Companys President and majority shareholder was repaid $29,067 and $0 and in the same periods advanced $33,919 and $38,254, respectively, to the Company to fund its current operations. As of March 31, 2014, the amount due to the President and majority shareholder was $390,637. The advances to the Company are unsecured, non-interest bearing and are payable upon demand.
Note 5 Shareholders equity:
During the nine months ended June 30, 2014, the Company issued 3,917,910 common shares in connection with the conversion of $26,250 in convertible debentures and accrued but unpaid interest. The shares were issued at an average price of $0.0067 per share.
During the nine month ended June 30, 2014, the Company issued 60,000,000 common shares in connection with a contract for services dated May 30, 2013 totaling $96,000. The shares were issued at an average price of $0.0016 per share.
During the nine month ended June 30, 2014, the Company adjusted the common shares increasing the issued and outstanding shares by 81,136,353 to correct prior issuances that were incorrectly recorded into additional paid in capital.
Note 6 - Derivative Liabilities
In June 2008, the FASB finalized ASC 815, Determining Whether an Instrument (or Embedded Feature) is indexed to an Entitys Own Stock. Under ASC 815, instruments which do not have fixed settlement provisions are deemed to be derivative instruments. The Company has determined that it needs to account for 4 convertible debentures issued for its shares of common stock, as derivative liabilities, and apply the provisions of ASC 815. The instruments have a minimum conversion price of $0.023 per share and a ratchet provision that adjust either the exercise price and/or quantity of the shares as the conversion price equals the lower of $0.023 per share or 60% of the "lowest trading price" in the 25 trading days previous to the conversion for the Company's common stock.
As a result, the instruments need to be accounted for as derivative liabilities. In accordance with ASC 815, these convertible debentures have been re-characterized as derivative liabilities. ASC 815, Accounting for Derivative Instruments and Hedging Activities (ASC 815) requires that the fair value of these liabilities be re-measured at the end of every reporting period with the change in fair value reported in the consolidated statement of operations.
During the nine months ended June 30, 2014 and 2013, the Company recorded $5,000 as debt discount on $50,000 in convertible debt that it had entered into during the nine months ended June 30, 2014, due to the beneficial conversion feature of the debt being convertible into shares of the Companys common stock at a conversion price below that of market on the date of entry into the convertible debt agreement. This debt will be amortized over the life of the debt, or until such time that the debt is converted with any unamortized debt discount being expensed at such time of early conversion. The convertible debt is presented net of the debt discount.
In addition to the debt discount, the Company recorded a derivative liability associated with the convertible debts, as the conversion price of most debentures is variable with a conversion threshold of 60% of the market value of the Companys common stock on the date of conversion. The initial measurement of this derivative liability is based on the value of the shares that could be issued upon entry into the convertible debt agreement. Such valuation is determined using a fair value valuation model of the potential shares that could be issued. The difference between the initial value of the derivative liability and the debt discount is charged as an expense on the change in fair value of derivative liabilities upon entry into the debt agreement. The derivative liability is adjusted at each reporting period date based on the conversion rate available at each reporting date, or until such time as the convertible debt is converted. The initial derivative liability for all convertible debt issued during the nine months ended June 30, 2014 was $20,979, offset by the debt discount of $5,000, with the remaining $15,979 offset charged to change in fair value of derivative liabilities. The value of the derivative is presented as the derivative liability in the accompanying balance sheet of the Company, less any adjustments to the value of the derivative.
At June 30, 2014, the Company reevaluated the derivative liability based on the fair value assumptions for the convertible debt that it had previously entered into as well as convertible debt entered into during the nine months then ended. As of June 30, 2014, the derivative liability recorded during the nine months then ended, increased by $12,375 due to additional liabilities incurred the conversion threshold being lower at this reporting date than on the date that the convertible debt had been entered into.
Note 7 Convertible Debt:
In September 2013, the Company received an additional $25,000 from same investor on the same terms as the first funding.
In October 2013, the Company received an additional $25,000 from a second, non-affiliated third party investor on the same terms as the previous fundings
In June 2014, the Company received an additional $25,000 from the initial, a non-affiliated third party investor on the same terms as the previous funding
Table of convertible debentures: |
|
| June 30, |
|
|
| September 30, |
|
|
| 2014 |
|
| 2013 |
| ||
|
| (Unaudited) |
|
|
|
| ||
Convertible notes payable |
| $ | 75,000 |
|
| $ | 50,000 |
|
Unamortized debt discount |
|
| (3,125 | ) |
|
| (3,959) |
|
Total |
| $ | 71,875 |
|
| $ | 46,041 |
|
6
Note 8 Related party transactions:
The Company receives services and rents its administrative offices from Aqua Nature of USA, Inc., a company controlled by the majority shareholder of SuperDirectories, Inc. Services and rentals from related parties of $23,000 and $26,000 for each of the nine months ended June 30, 2014 and 2013 respectively, are included in general and administrative expenses.
During the nine months ended June 30, 2014 and 2013, the Companys President and majority shareholder advanced $62,828 and $33,919, respectively, to the Company to fund its current operations. As of June 30, 2014 and 2013, the amount due to the President and majority shareholder was $390,637 and $331,537, respectively. The advances to the Company are unsecured, non-interest bearing and are payable upon demand.
Note 9 Subsequent Events:
As of the date of this filing, there are no significant subsequent events to report.
7
Item 2. Managements Discussion and Analysis of Financial Condition and Results of Operations
The financial data presented below should be read in conjunction with the more detailed financial statements and related notes, which are included elsewhere in this report. Information discussed herein, as well as elsewhere in this quarterly report on Form 10-Q, includes forward-looking statements or opinions regarding future events or the future financial performance of the Company, and are subject to a number of risks and other factors which could cause the actual results to differ materially from those contained in forward-looking statements. Among such factors are general business and economic conditions, and risk factors as listed in its Annual Report on Form 10-K or listed from time to time in documents filed by the Company with the Securities and Exchange Commission.
Results of Operations Q3 FY2014.
For the nine months ended June 30, 2014, we incurred a net operating loss of $180,321 as compared with a net operating loss of $126,687 for the comparable period last year.
Our net operating losses consist primarily of ongoing costs of operating our website, as well as legal and accounting fees incurred in connection with ongoing SEC filing requirements, and consulting services.
Since inception, we have not generated revenue. We intend for our service directory to go live during the course of this fiscal year, at which time we expect to begin generating revenue.
Liquidity and Capital Resources Q3 FY2014.
Our cash at June 30, 2014 was $6,013. Our cash on hand is unlikely to be sufficient capital, in and of itself to finance our bare administrative costs, let alone our proposed operations, during the next 12 months. No assurance can be given that funding will be available to us, on reasonable terms, if at all.
Net cash used in operating activities in the nine months ended June 30, 2014 was $64,830 compared with $106,036 for the same period last fiscal year. The drop-off in the amount of cash used during the first nine months of this fiscal year as compared with last fiscal year, is due primarily to the non-cash derivative liability adjustments which mask the reductions in accounting and legal expense connected with being public offset by the value of shares issued in payment of various consulting services.
Net cash used in operating activities from inception through June 30, 2014 was $3,718,901.
Net cash provided by financing activities for the six months ended June 30, 2014 was $54,852, which is slightly higher than the figure for the same period last year of $38,254 due to repayment of loans to our sole officer and director, Luke LaLonde, totaling $29,067 repaid during the first nine months ended June 20, 2014, versus $0 repaid in the first nine months ended June 30, 2014.
Net cash provided by financing activities from inception through June 30, 2014 was $4,099,733.
Plan of Operation FY2014.
The following discussion of our plan of operation for the next 12 months and our discussion of our liquidity and capital resources should be read in conjunction with our financial statements and notes thereto, and the other financial data included in our previously filed annual report. We are including this Plan of Operation in recognition of the fact that we are a development stage company and have yet to achieve operating revenues.
Our plan of operation for the next twelve months is dependent upon our raising additional capital. As of June 30, 2014, we only had $6,013 in cash available; however, we still believe we can satisfy our basic capital requirements for the fiscal year ending September 30, 2014 from cash on hand, so long as we augment that with private placements of our common stock and/or loans from management. No assurance can be given however, that we will be able to sell shares of our common stock, and no member of our management is under any obligation to loan money to us. During the fiscal year ending September 30, 2014, we will continue to engage consultants to perform human editing services, expanding the quality and size of our searchable directory. As expansion occurs, and as increased user activity places greater demand on the system, more hardware (servers and routers) will be added to manage the increased volume of data stored in the database and presented by the online directory. Except for one or more servers and routers as may be occasioned by large demand for our directory, we do not expect to purchase any significant equipment or make any other capital expenditure. Our major expenditures, should we be successful in raising sufficient capital, will be in human resources as we describe below.
We have been successful in financing our operational and developmental activities to date by selling shares of our common stock and from advances from our President. However, we have no assurance that we will be able to continue in this way, and our current available cash balance as of June 30, 2014 is insufficient to continue development, and will require a significant stock offering and/or continued advances from our President in order to have sufficient capital to continue development until income producing business operations are commenced. We have no plans for other business activities if we are unable to raise required funds. We believe we will need to raise additional capital of approximately $500,000 in order to continue operations for the fiscal year ending September 30, 2014 as well as fully implement our entire business and marketing strategy at all planned levels of activity. Our activities to date have been limited to building our database. The information available through our directory comes from ever changing and growing sources.
We have recently experienced delays in meeting certain target dates related to our business operations. The delays were principally caused by our need to synchronize the capabilities of our existing servers and to install fiber optic lines in our Gatineau, Quebec facilities.
We believe that in the 4th quarter of 2014, we will have a sufficient database to make our website marketable. We currently have 9 directory editors who work on a contract basis, research subjects for our directory, create new categories and add websites to our directory. Our average cost per directory consultant is approximately $1,200 per month. We are currently conducting a training program for our editors to help us to reach the desired efficiency of each editor being able to add approximately 1,800 new links per day into our database.
We currently have five servers in operation two in Watertown, New York at facilities operated by Westelcom, two in Gatineau, Quebec, and one at facilities operated by MCI in Montreal. We plan to install a sixth server at a Westelcom facility in Plattsburgh, New York in the fall of 2014.
In 2014, contingent on available funding, we intend to start building an administrative staff that will be needed to manage our business as we prepare to move from a developmental to operational mode. In this regard, we plan to add approximately six administrative personnel and expect to begin to incur related payroll costs of approximately $15,000 per month.
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By late 2014, we anticipate that we will have sufficiently developed our database to the point where we can offer a product that will be receptive to potential customers. At that time, although we will continue to add to our database, we intend to start adding marketing personnel to develop and implement a plan to bring our product into the marketplace. We plan to add 2 marketing personnel per month beginning in late 2014 until we reach a total of 10 at an approximate monthly payroll cost of $2,750 per such employee.
We expect that our marketing team will be fully assembled by the third quarter of 2014. At that point, much of the effort of our marketing team will be directed to developing a national marketing effort and formulating a plan and cost projection to carry it out. Our national marketing effort is not expected to commence until after September 2014. The feasibility of our national marketing plan will be dependent on our ability to raise additional capital and we have no assurances that this can be accomplished. However, it is not vital to our operations and we will implement it only when and if we have sufficient funds. We have no present plans for any other business.
A major portion of our anticipated revenues is expected to come from Pay Per Click fees which we expect will commence in late 2014. We are presently generating 245,000 clicks per month and we have no agreements in place at this time to convert clicks to cash. Our rate structure will be a flat $0.25 per click compared to an average of $0.92 per click for Google and Yahoo, the most measurable in our industry who generate more than 2,000,000 clicks per day. We expect to increase our monthly click rate as our marketing activities increase.
Banners will be sold on an annual basis, starting as soon as possible after June 2014 when we will attempt to convert all present (trial basis) free-banner sites to paid sites. The program has not commenced, no transactions have been recorded and no sums raised or fees received.
We intend to introduce a fixed price per click (as opposed to the highest bid strategy employed by all known competitors) which we expect to yield a following dedicated to true content matching rather than a ranking based on price. This plan will be modified to offer discounts to sites producing the highest click ratings. We believe this strategy is not yet in wide use and will require a series of modifications to test and prove the concept. In the opinion of management, the bidding concept for key words is not the proper, customer-centric way to determine the priority order of websites to be shown in search results. We believe that showing the most frequently accessed sites at the top of the results list produces a more practical result for users/searchers.
Off-Balance Sheet Arrangements.
We have no off-balance sheet arrangements.
Critical Accounting Policies.
We believe the following critical accounting policies affect our more significant judgments and estimates used in the preparation of our financial statements.
Development Stage Activities
The Company was incorporated in the state of Delaware on November 15, 1999, and re-domiciled in the state of Wyoming on August 25, 2010. Activities to date have been directed at developing a searchable directory of selected contents from the Internet and raising capital through the issuance of the Companys capital stock.
Stock-Based Compensation
The Company measures and recognizes compensation expense for all share-based payment awards made to employees, consultants and directors based on their grant-date estimated fair values over the period in which the share-based awards are expected to vest.
Use of Estimates
The preparation of financial statements requires us to make assumptions, estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and disclosures of contingent assets and liabilities as of the date of the financial statements. On an ongoing basis, we evaluate our estimates, including those related to reserves; impairment of website development cost, value of our stock issued to consultants for services and deferred taxes. We base our estimates on assumptions that we believe to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that are not readily apparent from other sources. Actual results may differ from these estimates under different assumptions or conditions; however, we believe that our estimates, including those for the above-described items are reasonable.
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Item 3. Quantitative and Qualitative Disclosures About Market Risk.
Not Applicable.
Item 4. Controls and Procedures.
Evaluation of Disclosure Controls and Procedures
As required by Rule 13a-15 of the Securities Exchange Act of 1934, our Principal Executive Officer and Principal Financial Officer evaluated our company's disclosure controls and procedures (as defined in Rules 13a-15(e) and 15d-15(e) of the Exchange Act) as of the end of the period covered by this report. The Company's disclosure controls and procedures are designed to provide a reasonable level of assurance of achieving the Company's disclosure control objectives. The Company's Principal Executive Officer and Principal Financial Officer have concluded that the Company's disclosure controls and procedures are, in fact, effective at this reasonable assurance level. In addition, the Company reviewed its internal controls, and there have been no significant changes in its internal controls or in other factors that could significantly affect those controls subsequent to the date of their last valuation or from the end of the reporting period to the date of this Form 10-Q.
Because of the inherent limitations in all control systems, no evaluation of controls can provide absolute assurance that all control issues, if any, within our company have been detected. These inherent limitations include the realities that judgments in decision-making can be faulty and that breakdowns can occur because of simple error or mistake.
Changes in Internal Control Over Financial Reporting
In connection with the evaluation of the Companys internal controls during the quarter ended March 31, 2014, the Companys Principal Executive Officer and Principal Financial Officer have determined that there are no changes to the Companys internal controls over financial reporting that have materially affected, or are reasonably likely to materially effect, the Companys internal controls over financial reporting.
Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed by our company in the reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported, within the time periods specified in the rules and forms of the Securities and Exchange Commission. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by our company in the reports that we file or submit under the Exchange Act is accumulated and communicated to our management, including our Principal Executive Officer and Principal Financial Officer to allow timely decisions regarding required disclosure.
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PART II-OTHER INFORMATION
Item 1. Legal Proceedings.
In the ordinary course of our business, we may from time to time become subject to routine litigation or administrative proceedings which are incidental to our business. We are not a party to nor are we aware of any existing, pending or threatened lawsuits or other legal actions involving us.
Item 1A. Risk Factors.
Not Applicable.
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds
None.
Item 3. Defaults Upon Senior Securities
None.
Item 4. (Removed and Reserved)
None.
Item 5. Other Information
None.
Item 6. Exhibits
The following exhibits are included as part of this report:
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SIGNATURES
In accordance with the requirements of the Securities Exchange Act of 1934, the registrant caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
Date: August 25, 2014 | Super Directories, Inc. |
By: | /s/ Luke Lalonde |
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| Luke Lalonde, President, Principal Executive Officer, Treasurer and Principal Financial Officer |
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