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UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 
FORM 10-Q
 
(Mark One)
þ
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended September 30, 2013
 
or
 
¨
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the transition period from ______________ to_________________
 
Commission File Number: 001-35220
 
Crumbs Bake Shop, Inc.
(Exact Name of Registrant as Specified in Its Charter)
 
 
Delaware
 
27-1215274
 
 
(State or Other Jurisdiction of Incorporation or
Organization)
 
(I.R.S. Employer Identification No.)
 
 
 
 
 
 
 
110 West 40th Street, Suite 2100, New York, NY
 
10018
 
 
(Address of Principal Executive Offices)
 
(Zip Code)
 
 
 
 
 
 
 
Registrant’s Telephone Number, Including Area Code
 
(212) 221-7105
 
 
 
 
 
 
 
 
 
 
 
(Former Name, Former Address and Former Fiscal year, if Changed Since Last Report)
 
Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. þ Yes ¨ No
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). þ  Yes  ¨ No
 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
 
 
Large accelerated filer ¨
Accelerated filer ¨
 
 
 
 
Non-accelerated filer ¨
Smaller Reporting Company þ
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes ¨ No þ
 
As of November 7, 2013 the registrant had 12,042,118 shares of Common Stock outstanding.
 
 
 
Crumbs Bake Shop, Inc.
TABLE OF CONTENTS
 
 
 
Page
 
 
 
 
PART I
Financial Information
 
 
 
 
 
ITEM 1.
Financial Statements
 
 
 
 
 
ITEM 2.
Management’s Discussion and Analysis of Financial Condition and Results of Operations
17 
 
 
 
 
 
ITEM 3.
Quantitative and Qualitative Disclosures about Market Risk
23 
 
 
 
 
 
ITEM 4.
Controls and Procedures
23 
 
 
 
 
PART II
Other Information
24 
 
 
 
 
 
ITEM 1A.
Risk Factors
24 
 
 
 
 
 
ITEM 6.
Exhibits
32 
 
 
 
 
SIGNATURES
 
 
32 
 
 
 
 
EXHIBIT INDEX
 
33 
 
 
2

 
PART I – FINANCIAL INFORMATION
 
As used in this report, (i) the term “CBS” refers to Crumbs Bake Shop, Inc., (ii) the term “Holdings” refers to Crumbs Holdings LLC, and (iii) the terms “Crumbs”, “the Company”, “we”, “us” and “our” refer collectively to CBS, Holdings and its subsidiaries. 
 
Forward-Looking Statements
 
This Quarterly Report on Form 10-Q contains forward-looking statements within the meaning of The Private Securities Litigation Reform Act of 1995. These statements include projections, predictions, expectations or statements as to beliefs or future events or results or refer to other matters that are not historical facts.  Forward-looking statements are subject to known and unknown risks, uncertainties and other factors that could cause the actual results to differ materially from those contemplated by these statements.  The forward-looking statements contained in this Quarterly Report are based on various factors and were derived using numerous assumptions.  In some cases, you can identify these forward-looking statements by the words “anticipate”, “estimate”, “plan”, “project”, “continuing”, “ongoing”, “target”, “aim”, “expect”, “believe”, “intend”, “may”, “will”, “should”, “could”, or the negative of those words and other comparable words.  You should be aware that those statements reflect only the Company’s predictions.  If known or unknown risks or uncertainties should materialize, or if underlying assumptions should prove inaccurate, then actual results could differ materially from past results and those anticipated, estimated or projected.  You should bear this in mind when reading this Quarterly Report and not place undue reliance on these forward-looking statements. 
 
        You should consider carefully the Risk Factors contained in this Quarterly Report on Form 10-Q, which address factors that could cause our actual results to differ materially from historical results and/or those set forth in the forward-looking statements and could materially and adversely affect the Company’s business, operating results and financial condition.  You should understand that it is not possible to predict or identify all such factors.  Consequently, you should not consider such disclosures to be a complete discussion of all potential risks or uncertainties. 
 
                The forward-looking statements are based on information available to the Company as of the date hereof, and, except to the extent required by federal securities laws, CBS undertakes no obligation to update any forward-looking statement to reflect events or circumstances after the date on which the statement is made or to reflect the occurrence of unanticipated events.  In addition, the Company cannot assess the impact of each factor on its business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.
 
 
3

 
ITEM 1. FINANCIAL STATEMENTS
 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED BALANCE SHEETS
 
 
 
September 30,
 
December 31,
 
 
 
2013
 
2012
 
 
 
(Unaudited)
 
 
 
 
 
 
 
 
 
 
 
 
ASSETS
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Current assets
 
 
 
 
 
 
 
Cash
 
$
1,666,632
 
$
6,269,737
 
Trade receivables
 
 
452,721
 
 
259,269
 
Inventories
 
 
416,096
 
 
559,377
 
Prepaid rent
 
 
777,267
 
 
599,649
 
Other current assets
 
 
624,841
 
 
409,921
 
 
 
 
 
 
 
 
 
Total current assets
 
 
3,937,557
 
 
8,097,953
 
 
 
 
 
 
 
 
 
Property and equipment, net
 
 
17,610,106
 
 
13,209,265
 
 
 
 
 
 
 
 
 
Other assets
 
 
 
 
 
 
 
Deferred tax asset
 
 
-
 
 
4,773,500
 
Restricted certificates of deposit
 
 
673,000
 
 
673,000
 
Intangible assets, net
 
 
292,616
 
 
366,642
 
Capitalized lease costs
 
 
851,382
 
 
439,541
 
Deposits
 
 
268,074
 
 
289,078
 
Debt issuance costs
 
 
884,292
 
 
-
 
Other
 
 
9,396
 
 
37,547
 
 
 
 
 
 
 
 
 
Total other assets
 
 
2,978,760
 
 
6,579,308
 
 
 
$
24,526,423
 
$
27,886,526
 
 
 
 
 
 
 
 
 
LIABILITIES AND STOCKHOLDERS' EQUITY
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Current liabilities
 
 
 
 
 
 
 
Accounts payable and accrued expenses
 
$
2,256,139
 
$
2,079,310
 
Payroll liabilities
 
 
119,034
 
 
356,947
 
Sales tax payable
 
 
209,335
 
 
110,282
 
Gift cards and certificates outstanding
 
 
222,886
 
 
234,071
 
 
 
 
 
 
 
 
 
Total current liabilities
 
 
2,807,394
 
 
2,780,610
 
 
 
 
 
 
 
 
 
Long-term liabilities
 
 
 
 
 
 
 
Deferred rent
 
 
4,608,690
 
 
3,791,159
 
Payable to related parties pursuant to tax receivable agreement
 
 
-
 
 
2,386,750
 
Warrant liability
 
 
600,193
 
 
381,941
 
Convertible notes payable
 
 
10,000,000
 
 
-
 
 
 
 
 
 
 
 
 
Total liabilities
 
 
18,016,277
 
 
9,340,460
 
 
 
 
 
 
 
 
 
Commitments and contingencies
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Preferred stock, $.0001 par value; 1,000,000 shares authorized; 234,000 shares issued and
     outstanding at September 30, 2013 and December 31, 2012
 
 
23
 
 
23
 
Common stock, $.0001 par value; 100,000,000 shares authorized; 13,637,202 shares
     issued, 12,042,618 outstanding at September 30, 2013 and 13,392,437 shares issued,
     11,797,853 outstanding at December 31, 2012
 
 
1,363
 
 
1,339
 
Additional paid-in capital
 
 
39,535,320
 
 
39,117,260
 
Accumulated deficit
 
 
(20,194,918)
 
 
(9,776,109)
 
Treasury stock, at cost
 
 
(15,913,948)
 
 
(15,913,948)
 
Total Crumbs Bake Shop, Inc. stockholders' equity
 
 
3,427,840
 
 
13,428,565
 
Non-controlling interest
 
 
3,082,306
 
 
5,117,501
 
Total stockholders' equity
 
 
6,510,146
 
 
18,546,066
 
 
 
$
24,526,423
 
$
27,886,526
 
 
See accompanying notes to condensed consolidated financial statements.
 
 
4

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
 
 
Three Months Ended September 30,
 
Nine Months Ended September 30,
 
 
2013
 
2012
 
2013
 
2012
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net sales
$
11,421,345
 
$
9,895,174
 
$
35,851,193
 
$
32,253,222
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Cost of sales
 
5,350,248
 
 
4,445,034
 
 
16,358,309
 
 
13,982,584
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Gross profit
 
6,071,097
 
 
5,450,140
 
 
19,492,884
 
 
18,270,638
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Operating expenses
 
 
 
 
 
 
 
 
 
 
 
 
Selling expenses
 
573,469
 
 
296,033
 
 
1,686,583
 
 
982,364
 
Staff expenses
 
4,293,750
 
 
3,325,414
 
 
12,185,638
 
 
10,070,254
 
Occupancy expenses
 
3,559,630
 
 
2,514,437
 
 
9,751,814
 
 
7,306,828
 
General and administrative
 
943,850
 
 
772,159
 
 
2,965,902
 
 
2,401,923
 
New store expenses
 
36,923
 
 
141,814
 
 
427,601
 
 
322,804
 
Depreciation and amortization
 
715,368
 
 
476,342
 
 
1,905,855
 
 
1,391,355
 
Loss on disposal of property and equipment
 
-
 
 
-
 
 
84,972
 
 
13,841
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
10,122,990
 
 
7,526,199
 
 
29,008,365
 
 
22,489,369
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Loss from operations
 
(4,051,893)
 
 
(2,076,059)
 
 
(9,515,481)
 
 
(4,218,731)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Other income (expense)
 
 
 
 
 
 
 
 
 
 
 
 
Interest expense
 
(165,418)
 
 
-
 
 
(240,187)
 
 
-
 
Interest and other income
 
27,681
 
 
1,470
 
 
34,748
 
 
19,343
 
Abandoned projects
 
(113,176)
 
 
(66,823)
 
 
(128,082)
 
 
(111,371)
 
Change in fair value of warrant liability
 
(109,126)
 
 
272,815
 
 
(218,252)
 
 
381,941
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
(360,039)
 
 
207,462
 
 
(551,773)
 
 
289,913
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income (loss) before income tax benefit (expense)
 
(4,411,932)
 
 
(1,868,597)
 
 
(10,067,254)
 
 
(3,928,818)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Income tax benefit (expense)
 
(2,386,750)
 
 
7,040
 
 
(2,386,750)
 
 
7,040
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net loss attributable to the controlling and
     non-controlling interests
 
(6,798,682)
 
 
(1,861,557)
 
 
(12,454,004)
 
 
(3,921,778)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Less: Net loss attributable to non-controlling
     interests
 
1,106,145
 
 
749,463
 
 
2,035,195
 
 
1,587,937
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net loss attributable to stockholders
$
(5,692,537)
 
$
(1,112,094)
 
$
(10,418,809)
 
$
(2,333,841)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Net loss per common share, basic and diluted
$
(0.49)
 
$
(0.20)
 
$
(0.90)
 
$
(0.42)
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Weighted average number of common shares
     outstanding, basic and diluted
 
11,630,853
 
 
5,505,885
 
 
11,589,813
 
 
5,505,855
 
 
See accompanying notes to condensed consolidated financial statements.
 
 
5

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
 
For the Nine Months Ended September 30,
 
2013
 
2012
 
 
 
 
 
 
 
 
 
Cash flows from operating activities
 
 
 
 
 
 
 
Net loss attributable to the controlling and non-controlling interests
 
$
(12,454,004)
 
$
(3,921,778)
 
Adjustments to reconcile net loss to net cash used in operating activities:
 
 
 
 
 
 
 
Depreciation and amortization
 
 
1,905,855
 
 
1,391,355
 
Deferred income tax benefit
 
 
2,386,750
 
 
(7,040)
 
Loss on disposal of assets
 
 
84,972
 
 
13,841
 
Abandoned projects
 
 
128,082
 
 
111,371
 
Stock-based compensation
 
 
416,254
 
 
281,978
 
Stock-based interest payment
 
 
1,806
 
 
-
 
Deferred rent
 
 
817,531
 
 
627,049
 
Change in fair value of warrant
 
 
218,252
 
 
(381,941)
 
Changes in operating assets and liabilities:
 
 
 
 
 
 
 
Trade receivables
 
 
(193,452)
 
 
45,927
 
Inventories
 
 
143,281
 
 
(108,820)
 
Prepaid rent
 
 
(177,618)
 
 
50,674
 
Other current assets
 
 
(214,920)
 
 
(179,327)
 
Deposits
 
 
21,004
 
 
34,846
 
Other assets
 
 
28,151
 
 
-
 
Accounts payable and accrued expenses
 
 
(50,666)
 
 
(923,762)
 
Payroll liabilities
 
 
(237,913)
 
 
(191,154)
 
Sales tax payable
 
 
99,053
 
 
49,579
 
Gift cards and certificates outstanding
 
 
(11,185)
 
 
(10,909)
 
 
 
 
 
 
 
 
 
Net cash used in operating activities
 
 
(7,088,767)
 
 
(3,118,111)
 
 
 
 
 
 
 
 
 
Cash flows from investing activities
 
 
 
 
 
 
 
Purchases of property and equipment
 
 
(6,080,245)
 
 
(2,310,148)
 
Purchases of intangible assets
 
 
(24,439)
 
 
(125,763)
 
Purchases of other assets
 
 
(470,607)
 
 
(230,812)
 
 
 
 
 
 
 
 
 
Net cash used in investing activities
 
 
(6,575,291)
 
 
(2,666,723)
 
 
 
 
 
 
 
 
 
Cash flows from financing activities
 
 
 
 
 
 
 
Proceeds from convertible notes payable
 
 
10,000,000
 
 
-
 
Debt issuance costs
 
 
(939,071)
 
 
-
 
Proceeds from issuance of common stock under equity incentive plan
 
 
24
 
 
28
 
 
 
 
 
 
 
 
 
Net cash provided by financing activities
 
 
9,060,953
 
 
28
 
 
 
 
 
 
 
 
 
Net decrease in cash
 
 
(4,603,105)
 
 
(5,784,806)
 
 
 
 
 
 
 
 
 
Cash, beginning of year
 
 
6,269,737
 
 
5,940,982
 
 
 
 
 
 
 
 
 
Cash, end of period
 
$
1,666,632
 
$
156,176
 
 
 
 
 
 
 
 
 
Supplemental disclosure of non-cash financing activities
 
 
 
 
 
 
 
Payables related to capital expenditures
 
$
227,495
 
$
106,874
 
Private investment in public equity costs financed through accounts payable
 
$
-
 
$
11,146
 
 
See accompanying notes to condensed consolidated financial statements.
 
 
6

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1.     Nature of business and summary of significant accounting policies
 
Basis of presentation
 
The accompanying unaudited condensed consolidated interim financial statements of Crumbs Bake Shop, Inc. (“CBS”), formerly known as 57th Street General Acquisition Corp., and Crumbs Holdings LLC and its wholly-owned subsidiaries (CBS and Crumbs Holdings LLC and its wholly-owned subsidiaries are collectively referred to herein as “Crumbs”) as of September 30, 2013 and for the three and nine months ended September 30, 2013 and 2012 have been prepared in conformity with the accounting principles generally accepted in the United States of America (“GAAP”) for interim financial information, as required by Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) Topic 270, “Interim Reporting,” and with the instructions to Form 10-Q and Rule 8-03 of Regulation S-X.  Accordingly, they do not include all the information and notes required for annual financial statements.  In the opinion of management, such unaudited financial statements include all adjustments (consisting only of normal recurring adjustments) necessary for a fair presentation of the interim financial information.  Operating results for the three and nine months ended September 30, 2013 are not necessarily indicative of results that may be expected for any future interim period or the year ending December 31, 2013.  The accompanying unaudited condensed consolidated interim financial statements should be read in conjunction with the audited financial statements and notes thereto included in CBS’ Annual Report on Form 10-K for the year ended December 31, 2012.  As used in these notes, the term “Holdings” refers to Crumbs Holdings LLC and, unless the context requires otherwise, its wholly-owned subsidiaries.
 
Reverse merger
 
On January 9, 2011, CBS (then known as 57th Street General Acquisition Corp.), 57th Street Merger Sub LLC, a Delaware limited liability company and wholly-owned subsidiary of CBS (“Merger Sub”), Holdings, a Delaware limited liability company, the members of Holdings immediately prior to the consummation of the Merger (individually, a “Member” and, collectively, the “Members”) and the representatives of the Members and Holdings, entered into a Business Combination Agreement, amended on each of February 18, 2011, March 17, 2011 and April 7, 2011 (the “Business Combination Agreement”), pursuant to which Merger Sub merged with and into Holdings with Holdings surviving the merger as a non-wholly owned subsidiary of CBS (the “Merger”). The entity surviving the Merger kept the Crumbs Holdings LLC name; however, references herein to the Members of Holdings refer only to the members of Crumbs Holdings LLC immediately prior to the consummation of the Merger and Julian R. Geiger and, therefore, exclude the members of Merger Sub.  The transactions contemplated by the consummation of the Merger and Business Combination Agreement are referred to herein collectively as the “Transaction.” Management has concluded that Holdings is the accounting acquirer based on its evaluation of the facts and circumstances of the acquisition.
 
Upon consummation of the Merger, the Members of Holdings received consideration in the form of newly issued securities and approximately $22,086,000 in cash.  The securities consisted of (i) 4,541,394 New Crumbs Class B Exchangeable Units (“Class B Units”) issued by Holdings (the aggregate of which were exchangeable for 4,541,394 shares of CBS common stock, and 2,201,394 of which have been exchanged to date for shares of CBS common stock (See Note 12)), and (ii) 454,139.4 shares of Series A Voting Preferred Stock (“Series A Preferred Stock”) issued by CBS (each such share entitling its holder the right to cast 10 votes per share in all matters for which the holders of common stock are entitled to vote, and 220,139.4 of which have been surrendered and redeemed by CBS in connection with the above-mentioned exchange of 2,201,394 Class B Units for the 2,201,394 shares of common stock (See Note 12)).  CBS also reserved an additional 4,400,000 shares of its common stock for issuance in exchange for up to 4,400,000 Class B Units which may be earned by the Members if certain financial or stock price targets are met (the “Contingency Consideration”) as follows:
 
    1,466,666.7 Class B Units in the event the common stock of CBS has a trading price at $15.00 or above for 20 trading days out of 30 consecutive trading days during the calendar year 2011 (“First Stock Target”); and/or
 
    1,466,666.7 Class B Units in the event the common stock of CBS has a trading price at $17.50 or above for 20 trading days out of 30 consecutive trading days during either the calendar year 2011 or 2012 (“Second Stock Target”); and/or
 
    1,466,666.6 Class B Units in the event the common stock of CBS has a trading price at $20.00 or above for 20 trading days out of 30 consecutive trading days during any of the calendar years 2011, 2012 or 2013 (“Third Stock Target”); and/or
 
 
7

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1.     Nature of business and summary of significant accounting policies (continued)
 
Reverse merger (continued)
 
In the event a stock target is not met, Members may still be entitled to the Contingency Consideration from the stock target if the following subsequent stock targets are achieved prior to the expiration of the Third Stock Target: 
 
    to the extent that not all of the foregoing Stock Targets have been achieved, 2,200,000 Class B Units in the event CBS achieves $17,500,000 in Adjusted EBITDA (as described in the Business Combination Agreement) for the twelve months ending December 31, 2013; and/or
 
    to the extent that not all of the foregoing Stock Targets have been achieved, 2,200,000 Class B Units in the event CBS achieves $25,000,000 in Adjusted EBITDA for the twelve months ending December 31, 2014; and/or
 
    any remaining Contingency Consideration not otherwise achieved hereunder up to the Maximum Contingency Consideration in the event CBS achieves $30,000,000 in Adjusted EBITDA for the twelve months ending December 31, 2015.
 
Nature of business
 
Crumbs engages in the business of selling a wide variety of cupcakes, cakes, cookies and other baked goods as well as hot and cold beverages.  Crumbs offers these products through its stores, e-commerce division, catering services and wholesale distribution business. 
 
Principles of consolidation
 
The accompanying condensed consolidated financial statements include the accounts of CBS and Holdings.  Intercompany transactions and balances have been eliminated in consolidation.
 
Restricted certificates of deposit
 
As of both September 30, 2013 and December 31, 2012, Crumbs had $673,000 of cash restricted from withdrawal and held by banks as certificates of deposit securing letters of credit (see Note 10).  The letters of credit are required as security deposits for certain of Crumbs’ non-cancellable store operating leases.
 
Fair value of financial instruments
 
Crumbs’ financial instruments consist primarily of cash in banks, certificates of deposit and trade receivables. The carrying amounts for cash and cash equivalents, certificates of deposit and trade receivables approximate fair value due to the short term nature of the instruments.
 
Intangible assets
 
Intangible assets related to branding costs and website design are amortized over their useful lives, estimated to be five years.  Intangible assets related to Crumbs’ trademark costs, including initial registration, are considered to have indefinite useful lives and are evaluated annually for impairment.
 
Tax receivable agreement
 
Holdings has made an election under Section 754 of the Internal Revenue Code (the "Code"), which resulted in and may continue to result in an adjustment to the tax basis of the assets of Holdings at the time of an exchange of Class B Units. As a result of both the initial purchase of Class B Units from the Members in connection with the Merger and subsequent exchanges, CBS will become entitled to a proportionate share of the existing tax basis of the assets of Holdings. In addition, the purchase of Class B Units and subsequent exchanges are expected to result in increases in the tax basis of the assets of Holdings that otherwise would not have been available. Both this proportionate share and these increases in tax basis may reduce the amount of tax that CBS would otherwise be required to pay in the future. These increases in tax basis may also decrease gains (or increase losses) on future dispositions of certain capital assets to the extent tax basis is allocated to those capital assets.
 
 
8

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1.     Nature of business and summary of significant accounting policies (continued)
 
Tax receivable agreement (continued)
 
CBS entered into a tax receivable agreement with Holdings that will provide for the payment by CBS to the Members of up to 75% of the amount of the tax benefits, if any, that CBS is deemed to realize as a result of (i) the existing tax basis in the assets of Holdings on the date of the Merger, (ii) these increases in tax basis and (iii) certain other tax benefits related to Crumbs entering into the tax receivable agreement, including tax benefits attributable to payments under the tax receivable agreement. These payment obligations are obligations of CBS and not of Holdings.  On November 14, 2011,  Julian Geiger became a party to the tax receivable agreement as part of the Geiger Employment Agreement (see Note 13).  For purposes of the tax receivable agreement, the benefit deemed realized by CBS will be computed by comparing the actual income tax liability of CBS (calculated with certain assumptions) to the amount of such taxes that CBS would have been required to pay had there been no increase to the tax basis of the assets of Holdings as a result of the purchase or exchanges, had there been no tax benefit from the tax basis in the intangible assets of Holdings on the date of the Merger and had CBS not entered into the tax receivable agreement. The term of the tax receivable agreement will continue until all such tax benefits have been utilized or expired, unless CBS exercises its right to terminate the tax receivable agreement for an amount based on the agreed payments remaining to be made under the agreement or CBS breaches any of its material obligations under the tax receivable agreement, in which case all obligations will generally be accelerated and due as if CBS had exercised its right to terminate the agreement.
 
Warrant liability
 
Crumbs accounts for CBS’ 5,456,300 outstanding publicly-traded warrants in accordance with the guidance contained in FASB ASC 815-40-15-7D.  Pursuant to this guidance, management has determined that the warrants do not meet the criteria for equity treatment and must be recorded as a liability. Accordingly, Crumbs classifies the warrant instruments as a liability at their fair value and adjusts the instruments to fair value at each reporting period. This liability is subject to re-measurement at each balance sheet date until exercised or expired, and any change in fair value is recognized in Crumbs’ condensed consolidated statements of operations. The fair value of warrants issued by CBS has been estimated using the warrants’ quoted market price.
 
Fair value - definition and hierarchy
 
Fair value is defined as the price that would be received to sell an asset or paid to transfer a liability (i.e., the “exit price”) in an orderly transaction between market participants at the measurement date.
 
In determining fair value, Crumbs uses various valuation approaches.  A fair value hierarchy for inputs is used in measuring fair value that maximizes the use of observable inputs and minimizes the use of unobservable inputs by requiring that the most observable inputs are to be used when available.  Observable inputs are those that market participants would use in pricing the asset or liability based on market data obtained from sources independent of Crumbs.  Unobservable inputs reflect Crumbs’ assumptions about the inputs market participants would use in pricing the asset or liability developed based on the best information available in the circumstances.  The fair value hierarchy is categorized into three levels based on the inputs as follows:
 
Level 1 - Valuations based on unadjusted quoted prices in active markets for identical assets or liabilities that Crumbs has the ability to access.  Valuation adjustments are not applied to Level 1 investments.  Since valuations are based on quoted prices that are readily and regularly available in an active market, valuation of these investments does not entail a significant degree of judgment.
 
Level 2 - Valuations based on quoted prices in markets that are not active or for which all significant inputs are observable, either directly or indirectly.
 
Level 3 - Valuations based on inputs that are unobservable and significant to the overall fair value measurement.
 
 
9

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1.      Nature of business and summary of significant accounting policies (continued)
 
Fair Value - valuation techniques and inputs
 
Warrant liability: Crumbs determined the fair value of the warrant liability using the quoted market prices for the warrants. On reporting dates where there are no active trades, Crumbs uses the last reported closing sales price of the warrants to determine the fair value (Level 2).  There were no transfers between Levels 1, 2 or 3 during the nine months ended September 30, 2013 and for the year ended December 31, 2012.
 
Use of estimates
 
The preparation of condensed consolidated financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the condensed consolidated financial statements, disclosures of contingent assets and liabilities at the date of the financial statements, and the reported amounts of revenue and expenses during the reporting periods.  Actual results could differ from those estimates.
 
Recently issued accounting standards
 
Crumbs does not believe that the adoption of any recently issued accounting standards will have a material impact on its current financial position and results of operations.
 
Reclassifications
 
Certain reclassifications have been made to amounts previously reported for 2012 to conform with the 2013 presentation.  Such reclassifications have no effect on previously reported net loss.

2.     Liquidity
 
At September 30, 2013, the Company had cash of approximately $1,667,000 and an accumulated deficit of approximately $20,195,000. Additionally, for the nine months ended September 30, 2013, the Company utilized cash from operations of  approximately $7,089,000 as a result of continued declining store performance as well as timing of collections on receivables, fluctuations in inventories, and payments of accounts payables and other accrued expenses. The Company also used approximately $6,575,000 of cash for the purpose of opening new stores, the purchase of other property and equipment, intangibles and other assets. Management does not anticipate opening any new stores in the near future and has begun a process of closing underperforming stores.  Management has initiated several strategies to improve profitability of the remaining stores and is negotiating and entering into various licensing agreements which will provide additional revenue.  In addition, decreases in corporate level expenses have been initiated and future reductions in operating expense are planned. Although these changes are expected to reduce the amount of expenses, additional cash will be needed to fund operations through December 31, 2013.   The Company is in the process of identifying potential sources of capital and may use equity and/or debt instruments to fund its future operating cash flow or enter into a strategic arrangement with a third party.    It should be noted, however, that the Company’s ability to sell equity or debt securities and to enter into strategic arrangements is subject to various limitations, and may require the consent of the holders of the Convertible Notes pursuant to the terms of the Convertible Notes. As such, no assurance can be given that the Company will be successful in securing such additional capital on the terms, in the amounts and/or at the times needed. If the Company is unable to secure capital in the amount needed to fund its cash flow requirements through December 31, 2013 and beyond, then the Company’s operations will likely consume its capital resources and liquidity, its ability to successfully implement its cost-savings and other business strategies could be materially limited, and it could default under certain of its contractual obligations, including, without limitation, CBS’ payment obligations under its Convertible Notes.   

3.     Inventories
 
Inventories are valued at the lower of cost or market, with cost being determined using the average cost method. At September 30, 2013 and December 31, 2012, inventories were comprised of the following:
 
 
September 30, 2013
 
December 31, 2012
 
Packaging inventory
$
211,406
 
$
214,757
 
E-Commerce packaging inventory
 
108,503
 
 
136,524
 
Beverage supply inventory
 
74,788
 
 
169,049
 
Candy inventory
 
-
 
 
5,003
 
Store supplies and merchandise inventory
 
21,399
 
 
34,044
 
Total
$
416,096
 
$
559,377
 
   
Packaging and e-commerce packaging inventories consist of labels, boxes, bags and styrofoam coolers for packaging and shipping baked goods.  Beverage supply inventory consists of coffee, tea, flavored syrups and bottled soft drinks, and candy inventory primarily consists of bulk candy sold by weight.  Store supplies and merchandise inventory consists of paper goods, packaging, decorating materials, other miscellaneous supplies purchased in bulk and consumed in daily operations and logoed hats, tee shirts, bandanas and aprons used primarily as employee uniforms.
 
 
10

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 

4.     Intangible assets

 
At September 30, 2013, intangible assets were comprised of the following:
 
Intangibles subject to amortization:
 
 
 
 
 
 
 
Accumulated
 
 
 
 
 
 
 
Cost
 
 
Amortization
 
 
Net
 
Branding Costs
 
$
355,959
 
$
(353,075)
 
$
2,884
 
Website Design
 
 
284,966
 
 
(221,765)
 
 
63,201
 
 
 
 
 
 
 
 
 
 
 
 
 
 
$
640,925
 
$
(574,840)
 
$
66,085
 
 
Intangibles not subject to amortization:
 
 
Cost
Trademark costs, including initial registration
$
226,531
 
At December 31, 2012, intangible assets were comprised of the following:
 
Intangibles subject to amortization:
 
 
 
 
 
 
Accumulated
 
 
 
 
 
 
Cost
 
Amortization
 
Net
 
Branding costs
 
$
403,459
 
$
(336,230)
 
$
67,229
 
Website design
 
 
276,347
 
 
(182,177)
 
 
94,170
 
 
 
 
 
 
 
 
 
 
 
 
Total
 
$
679,806
 
$
(518,407)
 
$
161,399
 
 
Intangibles not subject to amortization:
 
 
Cost
 
Trademark costs, including initial registration
 
$
205,243
 
 
 
Amortization expense of approximately $14,000 and $77,000 for the three months and nine months ended September 30, 2013, respectively, was related to intangible assets.  Amortization expense of approximately $33,000 and $66,000 for the three and nine months ended September 30, 2012, respectively, was related to intangible assets.
 
Estimated amortization expense related to intangible assets for the succeeding five years, including the remainder of 2013, is:
 
December 31,
 
 
Amount
 
2013
 
$
15,000
 
2014
 
 
23,000
 
2015
 
 
10,000
 
2016
 
 
7,000
 
2017
 
 
7,000
 
 
 
11

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
5.     Debt arrangements
 
On May 10, 2013 and June 11, 2013, CBS completed the issuance of $7,000,000 and $3,000,000, respectively, in aggregate principal amount of its senior convertible notes (the “Convertible Notes”) due May 10, 2018 and June 11, 2018, respectively (individually and collectively, the “Maturity Date”) in a private offering to certain accredited investors.
 
The Convertible Notes bear interest at an annual rate of 6.5% (18.0% per annum if there is an event of default under the Convertible Notes) payable quarterly in arrears on each January 1, April 1, July 1 and October 1. Interest expense related to the Convertible Notes was approximately $165,000 and $240,000 for the three and nine months ended September 30, 2013, respectively.  The interest due in the third quarter of 2013 was paid using 104,840 shares of CBS common stock, and the interest due in the nine months ended September 30, 2013 was paid using 106,005 shares of CBS common stock and cash in the approximate amount of $76,000.
 
On the Maturity Date or earlier acceleration as described below, the Convertible Notes will be convertible into shares of CBS common stock based on a conversion price of $1.55 per share (the “Conversion Price”). CBS may determine to convert accrued interest into CBS common stock by issuing that number of shares of common stock equal to the amount of interest to be paid divided by the Conversion Price, provided that there has been no failure of any of the conditions to such conversion set forth in the Convertible Notes (an “Equity Conditions Failure”) on any day during the period commencing 20 trading days immediately prior to such date of determination unless waived by a Note holder. Otherwise, the Company will be required to make interest payments in cash.
 
Fractional shares that would otherwise be issuable upon the conversion of a Note or the payment of interest in shares will be rounded up to the next whole share in the case of a conversion and rounded to the nearest whole share in the case of an interest payment in shares. 
 
All of the conversion rights discussed above are subject to ownership limitations set forth in the Convertible Notes, which prohibit any holder from receiving shares under the Convertible Notes, by way of conversion, the payment of interest in shares or otherwise, in an amount that would cause that holder to beneficially own more than 9.99% of the outstanding shares of common stock after giving effect to the issuance (the “Ownership Limitation”). 
 
Prepayment and acceleration of maturity
 
At any time after the first anniversary of the date on which a Note was issued and provided that no Equity Conditions Failure exists, but no more often than once during any 30-day period, the Company may prepay the unpaid principal balance and accrued interest and late charges (collectively, the “Conversion Amount”) then remaining under the Note, in whole or in part, subject to a 25% prepayment premium.  If, however, the amount that the Company elects to prepay exceeds the amount that the holder could convert after taking into account the Ownership Limitation, then the amount of the prepayment will be limited to such lesser amount.  The Company’s election to prepay a Note will be cancelled if, unless waived by a holder, an Equity Conditions Failure occurs at any time prior to the date set for prepayment.
 
The Convertible Notes permit their holders to accelerate the Company’s repayment obligations if there is a change in control (as defined in the Convertible Notes) of the Company at any time before the maturity dates of the Convertible Notes.  If a change in control occurs on or before the third anniversary of a Note’s issuance date, the Company would be obligated to pay a cash premium on the unpaid principal balance to the holder of that Note equal to 15.0% if the change in control occurs on or before the first anniversary of the issuance date, 10.0% if the change in control occurs between the first and second anniversaries of the issuance date, and 5.0% if the change in control occurs between the second and third anniversaries of the issuance date. 
 
  
12

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
5.     Debt arrangements (continued)
 
Each Note contains events of default that are customary for this type of instrument.  Upon an event of default and regardless of whether such event of default has been cured, the holder will have the right to accelerate all or a portion of the outstanding balance due under its Note and may also be entitled to exercise those rights available to an unsecured creditor of the Company.
 
Mandatory Conversion
 
The Company has the right to require the holder of a Note to convert the Conversion Amount remaining under the Note if, at any time after the first anniversary of the issuance date, (i) the dollar volume-weighted average price for the common stock on the principal market on which the common stock is then listed or traded exceeds 200% of the Conversion Price for 30 consecutive trading days, and (ii) no equity conditions failure then exists, although the Company is entitled to effect only one mandatory conversion during any 20 consecutive trading days.  Shares delivered in connection with a mandatory conversion must be accompanied by a payment in cash equal to the amount of any accrued and unpaid interest with respect to the amount being converted, plus all accrued and unpaid late charges with respect to such amount. 
 
Debt Issuance Costs
 
Debt issuance costs associated with the sale of the Convertible Notes amounted to approximately $939,000. These costs are being amortized rateably over the period ending with the maturity of the Convertible Notes issued in the second closing. Amortization expense was approximately $47,000 and $55,000 for the three and nine months ended September 30, 2013, respectively.

6.     Income taxes

 

Crumbs files income tax returns in the U.S. federal jurisdiction, and may file income tax returns in various states. Generally, Crumbs is subject to income tax examinations by major taxing authorities since inception.  These potential examinations may include questioning the timing and amount of deductions, the nexus of income among various tax jurisdictions and compliance with U.S. federal and state tax laws.  Crumbs does not expect that the total amount of unrecognized tax benefits, if any, will materially change over the next six months.
 
During the third quarter the Company had reviewed its deferred tax asset net of payable to related parties pursuant to tax receivable agreement and determined that a full valuation allowance was appropriate.  The amount of $2,386,750 was recorded as income tax expense on the condensed consolidated statement of operations.

7.     Commitments
 
In July 2012, CBS entered into an agreement with Starbucks Corporation (“Starbucks”) to bring the full complement of Starbucks® brewed coffees, teas and espresso-based drinks to all of Crumbs’ retail stores, except the Newark Liberty International Airport location (the “Starbucks Agreement”). CBS agreed to purchase Starbucks coffee, Fontana sauces and syrups, and Tazo teas and paper products directly from Starbucks to satisfy all of its brewed coffee and espresso beverage requirements in its retail stores. Under the Starbucks Agreement, CBS had agreed to purchase a minimum amount of coffee products from Starbucks through August 2015.  In October 2013, CBS and Starbucks mutually agreed to discontinue the Starbucks Agreement. CBS will sell through the remaining inventory of Starbucks products in the stores. In addition, CBS agreed to purchase from Starbucks, for approximately $75,000, the Starbucks brewing equipment located in its stores, which was loaned to CBS at the time the parties entered into the Starbucks Agreement.
 
In January 2013, Holdings entered into a consulting agreement with GCD Consultants (“GCD”), whereby GCD was engaged to provide the following services: (i) strategic planning for the placement of retail stores at sites within markets designated by Crumbs; (ii) identification of retail store sites within enclosed shopping centers, life-style centers and street retail districts; (iii) acting as Crumbs’ representative to real estate landlords; (iv) assistance with the negotiation of business terms and conditions for real estate leases; and (v) consultation with Crumbs’ legal counsel in lease negotiations for retail stores (the “Agreement”).  The Agreement requires Crumbs to make annual guaranteed payments to GCD in the aggregate amount of $420,000, payable in equal monthly installments through December 31, 2015.  Per the terms of the Agreement, Crumbs paid $105,000 to GCD during the three months ended September 30, 2013 and $315,000 for the nine months ended September 30, 2013. The Agreement also requires additional payments when the number of retail stores exceeds a minimum level. Under this provision of the Agreement CBS paid $30,000 during the nine months ended September 30, 2013. Crumbs elected to terminate this Agreement effective October 30, 2013.  Based on the number of retail stores committed to in 2013 an additional payment of $70,000 will be paid in the fourth quarter of 2013.
 
 
13

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
  
8.   Major suppliers
 
During the three and nine month periods ended September 30, 2013 and 2012 the Company purchased 100% of its baked goods from five (5) independent commercial bakeries. Amounts due to those suppliers included in account payable and accrued expenses were $440,954 and $443,680 at September 30, 2013 and December 31, 2012, respectively.

9.     Fair value measurements
 
Crumbs complies with FASB ASC 820, “Fair Value Measurement”, for its financial assets and liabilities that are re-measured and reported at fair value at each reporting period, and non-financial assets and liabilities that are re-measured and reported at fair value at least annually.
 
The following tables present information about Crumbs’ liabilities that are measured at fair value on a recurring basis as of September 30, 2013 and December 31, 2012, and indicates the fair value hierarchy of the valuation techniques Crumbs utilized to determine such fair value. In general, fair values determined by Level 1 inputs utilize quoted prices (unadjusted) in active markets for identical assets or liabilities. Fair values determined by Level 2 inputs utilize data points that are observable such as quoted prices, interest rates and yield curves.
 
Fair values determined by Level 3 inputs are unobservable data points for the liability, and includes situations where there is little, if any, market activity for the liability:
 
 
 
 
 
 
Quoted
 
Significant
 
 
Significant
 
 
 
 
 
 
Prices in
 
Other
 
 
Other
 
 
 
 
 
 
Active
 
Observable
 
 
Unobservable
 
 
 
 
 
 
Markets
 
Inputs
 
 
Inputs
 
Description
 
September 30, 2013
 
(Level 1)
 
(Level 2)
 
 
(Level 3)
 
Liabilities:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Warrant liability
 
 
 
 
 
 
 
$
600,193
 
 
 
 
 
 
 
 
 
 
 
Quoted
 
Significant
 
Significant
 
 
 
 
 
 
Prices in
 
Other
 
Other
 
 
 
 
 
 
Active
 
Observable
 
Unobservable
 
 
 
 
 
 
Markets
 
Inputs
 
Inputs
 
Description
 
December 31, 2012
 
(Level 1)
 
(Level 2)
 
(Level 3)
 
Liabilities:
 
 
 
 
 
 
 
 
 
 
 
Warrant liability
 
 
 
 
 
 
$
381,941
 
 
 

10.     Letters of credit
 
In lieu of security deposits required pursuant to the terms of several operating leases, Holdings has chosen to obtain letters of credit issued by two financial institutions, when such substitution is allowed by the landlords.  As of September 30, 2013 and December 31, 2012, issued and unused letters of credit totaled $591,825 and $637,425, respectively.  In May 2011, Holdings entered into a loan agreement in connection with the letters of credit issued by one of the institutions in the form of a $575,000 revolving line of credit, with a variable rate based on the Wall Street Journal Prime Rate.  Prior to entering into this agreement, the letters of credit were guaranteed by a Member.  Letters of credit amounting to $493,825 and $539,425 were reserved under this line of credit as of September 30, 2013 and December 31, 2012, respectively.  The line of credit is secured by a certificate of deposit, and no amounts were outstanding on the line of credit at September 30, 2013 and December 31, 2012.  Letters of credit in the amount of $98,000 issued by a second financial institution are also secured by certificates of deposit.   
 
The certificates of deposit used to secure the letters of credit are recorded as restricted certificates of deposit in the balance sheet (see “Restricted certificates of deposit,” Note 1).

11.     Net loss per common share
 
Crumbs complies with accounting and disclosure requirements of FASB ASC 260, “Earnings Per Share.” Basic net income (loss) per common share is computed by dividing net income (loss) attributable to common stockholders by the weighted average number of CBS common shares outstanding during the period and does not include the effect of any potentially dilutive common stock equivalents.  Diluted net income (loss) per share is derived by dividing net income (loss) attributable to CBS common stockholders by the weighted average number of common shares outstanding, adjusted for the dilutive effect of outstanding common stock equivalents.  There is no dilutive effect on the net income (loss) per share during loss periods.  For the three and nine months ended September 30, 2013, warrants to purchase 5,456,300 shares of common stock and Class B Units exchangeable for 2,340,000 shares of common stock were excluded from the calculation of diluted loss per share because their effect would have been anti-dilutive.  For the three and nine months ended September 30, 2012, warrants to purchase 5,456,300  shares of common stock and Class B Units exchangeable for 3,900,000 shares of common stock were excluded from the calculation of diluted loss per share because their effect would have been anti-dilutive.  In addition, for the three and nine months ended September 30, 2013 and 2012, 410,600 shares and 280,500 shares, respectively, of unvested restricted common stock (see Note 12) were excluded from the calculation of diluted loss per share because their effect would have been anti-dilutive.
 
 
14

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
12.  Restricted stock
 
CBS maintains an equity incentive plan (the “Plan”) for Crumbs’ directors, officers and employees that provides for the issuance of up to 1,038,295 shares of CBS’ common stock pursuant to awards, which may be in the form of incentive and nonqualified stock options, stock appreciation rights, restricted shares of common stock, restricted stock units, stock bonus awards, and performance compensation awards.  As originally adopted, the Plan reserved 338,295 shares of common stock for issuance pursuant to awards, which CBS registered with the Securities and Exchange Commission (the “SEC”) on January 31, 2012.  At the Annual Meeting of Stockholders of CBS in June 2012, the stockholders approved an amendment to the Plan to increase by 700,000 the number of shares of common stock that are available for issuance, which CBS registered with the SEC on November 9, 2012.  During the three and nine months ended September 30, 2013, CBS granted 23,100 and 163,600 shares of restricted common stock, respectively, to eligible employees. During the three and nine months ended September 30, 2013, CBS granted 0 and 108,000 shares of restricted common stock to members of the Board of Directors.  In the three and nine months ended September 30, 2013, there were 19,500 and 28,000 shares of restricted common stock, respectively, forfeited due to the termination of the holders’ service with Crumbs before completion of applicable vesting periods.  As of September 30, 2013, the total fair market value of the stock awards outstanding was approximately $1,162,000 based on a weighted average grant date fair value of $3.67 per share.  The shares are subject to cliff vesting schedules which vary between one and three years. 
 
As of September 30, 2013, there were 519,695 shares of common stock that remained available for future issuance under the Plan.  Awards that expire or are canceled generally become available for grant again under the Plan.  CBS utilizes newly issued shares of common stock that have been reserved pursuant to the Plan to make restricted stock grants.
 
The following is a summary of restricted stock activity through September 30, 2013:
 
 
 
 
 
 
 
Weighted
 
Average
 
 
 
Shares
 
Number of
 
Average Grant
 
Remaining
 
 
 
Available for
 
Shares
 
Date Fair
 
Term
 
 
 
Grant
 
Outstanding
 
Value
 
(in years)
 
Balances as of December 31, 2012
 
763,295
 
267,000
 
$
3.56
 
1.85
 
Authorized
 
-
 
-
 
$
-
 
 
 
Granted
 
(271,600)
 
271,600
 
$
2.09
 
 
 
Forfeited
 
28,000
 
(28,000)
 
$
2.70
 
 
 
Vested
 
 
 
(100,000)
 
$
3.14
 
 
 
Balances as of September 30, 2013
 
519,695
 
410,600
 
 
2.83
 
1.71
 
 
Total stock-based compensation expense related to the Plan was approximately $93,500 and $416,500 for the three and nine months ended September 30, 2013, respectively, and approximately $119,000 and $282,000 for the three and nine months ended September 30, 2012, respectively.  For the three and nine months ended September 30, 2013, stock-based compensation expense related to employees under the Plan was approximately $76,000 and $231,500, respectively, and approximately $67,000 and $159,500 for the three and nine months ended September 30, 2012, respectively.  For the three and nine months ended September 30, 2013, stock-based compensation expense related to members of the Board of Directors was approximately $17,500 and $185,000, respectively. Stock-based compensation expense related to employees is included in staff expenses in the condensed consolidated statements of operations, and stock-based compensation expense related to members of the Board is included in general and administrative expenses in the condensed consolidated statements of operations. 
 
Total stock-based compensation expense not yet recognized of approximately $724,000 as of September 30, 2013 had a weighted average period of approximately two years over which the compensation expense is expected to be recognized.  Compensation expense is amortized on a straight-line basis over the vesting period.  Shares subject to outstanding restricted stock grants are included in the numbers of issued and outstanding common shares reported in the condensed consolidated balance sheets.
 
 
15

 
CRUMBS BAKE SHOP, INC. AND SUBSIDIARIES
NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
13.  Stockholders’ equity
 
CBS is authorized to issue 1,000,000 shares of preferred stock with such designations, voting and other rights and preferences as may be determined from time to time by the Board of Directors. Upon exchange of the Class B Units in accordance with the Exchange and Support Agreement among the Members, Holdings and CBS that was entered into in connection with the Merger (see “Reverse merger”, Note 1), shares of CBS common stock will be issued at the current ratio of 1:1 (subject to certain adjustments related to organic dilution), and, concurrently therewith, a proportionate number of shares of Series A Preferred Stock will, subject to the availability of lawful funds therefore, be automatically redeemed for their $0.0001 par value and cancelled at the current ratio of 1:10,  at which time they will become authorized but unissued shares of preferred stock. Except in connection with the exchange of the Class B Units, the Series A Preferred Stock is not redeemable.
 
On November 14, 2011, Crumbs entered into an employment agreement with Julian R. Geiger (the “Geiger Employment Agreement”) pursuant to which Mr. Geiger will serve as President and Chief Executive Officer of Crumbs commencing November 14, 2011 and continuing through December 31, 2013. The Geiger Employment Agreement provides that Mr. Geiger shall receive no salary nor participate in any bonus plan of Crumbs that may be in effect during its term.  Crumbs agreed that promptly following execution of the Geiger Employment Agreement, Holdings would grant to him 799,000 Class B Units and CBS would grant to him 79,900 shares of Series A Preferred Stock, subject to the following vesting provisions:
 
     50% of the 799,000 Class B Units and of the 79,900 shares of the Series A Preferred Stock would vest as of November 14, 2011 (such securities, the “First Tranche”); and
 
     the remaining 50% of the 799,000 Class B Units and of the 79,900 shares of Series A Preferred Stock would vest on November 14, 2012 (such securities, the “Second Tranche”).
 
Concurrent with the execution of the Geiger Employment Agreement, EHL Holdings LLC and Bauer Holdings, Inc. (formerly Crumbs, Inc.) agreed to forfeit an aggregate of 799,000 Class B Units and 79,900 shares of the Series A Preferred Stock.
 
In 2011, staff expense related to this stock-based compensation was recorded in connection with this transaction in the amount of $1,877,650, the value of the First Tranche, calculated based upon the price of a share of CBS common stock on November 14, 2011.  When the Second Tranche vested on November 14, 2012, additional non-cash staff expense related to this stock-based compensation of $1,877,650 was recorded, calculated based upon the price of a share of CBS common stock on November 14, 2011. On October 9, 2012, pursuant to the Exchange and Support Agreement, (i) Mr. Geiger exchanged, for no consideration other than the surrender thereof, 319,600 Class B Units and 31,960 shares of Series A Preferred Stock that he owned for 319,600 shares of CBS common stock, (ii) EHL Holdings, LLC exchanged, for no consideration other than the surrender thereof, 694,700 Class B Units and 69,470 shares of Series A Preferred Stock that it owned for 694,700 shares of CBS common stock, (iii) John D. Ireland exchanged, for no consideration other than the surrender thereof, 39,000 Class B Units and 3,900 shares of Series A Preferred Stock that he owned for 39,000 shares of CBS common stock, and (iv) Bauer Holdings, Inc. exchanged, for no consideration other than the surrender thereof, 506,700 Class B Units and 50,670 shares of Series A Preferred Stock that it owned for 506,700 shares of CBS common stock.
 
On October 10, 2012, CBS entered into a Securities Purchase Agreement (the “Stock Purchase Agreement”) with Special Situations Fund III QP, L.P., Special Situations Cayman Fund, L.P., Special Situations Private Equity Fund, L.P. (collectively, the “Special Situations Funds”), Buckingham RAF Partners, L.P., Buckingham RAF Partners II, L.P., Buckingham RAF International Partners Master Fund, LP, Whitney Capital Series Fund LLC – Series LS1, Durban Capital LP, John Mills, P.A.W. Partners, L.P., P.A.W. Small Cap Partners, L.P., Prism Partners I, L.P., Prism Partners III Leveraged, L.P., Prism Partner IV Leveraged Offshore Fund, Arthur J. Samberg, Leonard Potter, Frederick Kraegel, Jeffrey Roseman, Mark Klein, and Julian Geiger (collectively, the “Investors”).  Pursuant to the Stock Purchase Agreement, CBS agreed to sell an aggregate 4,456,968 shares of CBS’ common stock to the Investors at a purchase price of $2.21 per share (the “Capital Transaction”).
 
The shares issued in the Capital Transaction were sold only to accredited investors in a private placement in reliance upon the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as amended, and Rule 506 promulgated thereunder. 
 
The closing of the Capital Transaction and the sale of the shares thereunder took place on October 11, 2012.  CBS received aggregate gross proceeds of $9,849,900 as a result of the Capital Transaction.  After deducting the expenses of the Capital Transaction, CBS’ net proceeds were approximately $9,271,000.
 
 
16

 
ITEM 2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
Introduction       
 
The following discussion and analysis includes a review of significant factors that affected the consolidated financial condition and results of operations of Crumbs for the periods indicated as well as known trends, demands, commitments, events or uncertainties that Crumbs believes could impact its future financial condition and/or results of operations.  This discussion and analysis should be read in conjunction with the unaudited condensed consolidated financial statements and related notes presented elsewhere in this report, as well as the audited consolidated financial statements and related notes included in CBS’ Annual Report on Form 10-K for the year ended December 31, 2012.
 
CBS is a Delaware corporation organized in October 2009 under the name 57th Street General Acquisition Corp. (“57th Street”).  57th Street was organized as a blank check company for the purpose of acquiring, through a merger, capital stock exchange, asset acquisition, stock purchase, reorganization, exchangeable share transaction or other similar business transaction, one or more operating businesses or assets.  On January 9, 2011, 57th Street, 57th Street Merger Sub LLC, a Delaware limited liability company and wholly-owned subsidiary of 57th Street (“Merger Sub”), Holdings, the members of Holdings immediately prior to the consummation of the Merger (individually, a “Member” or, collectively, the “Members”) and the representatives of the Members and Holdings, entered into a Business Combination Agreement, amended on each of February 18, 2011, March 17, 2011 and April 7, 2011, pursuant to which Merger Sub merged with and into Holdings with Holdings surviving the Merger as a non-wholly owned subsidiary of 57th Street (the “Merger”).  Following the Merger, in October 2011, 57th Street changed its name to Crumbs Bake Shop, Inc. to reflect the nature of its business more accurately.
 
 
17

 
CBS, through its consolidated subsidiary, Holdings, a Delaware limited liability company, engages in the business of selling a wide variety of cupcakes, cakes, cookies and other baked goods as well as hot and cold beverages under the trade name “Crumbs Bake Shop”.  Cupcake sales have historically comprised the majority of Crumbs’ business.  Crumbs believes its baked goods appeal to a wide demographic of customers who span a broad range of socio-economic classes.  Crumbs operates in commercial and residential sections of urban and suburban markets.  Recently, Crumbs has expanded into key super-regional shopping malls in the New Hampshire to Virginia corridor and in Chicago, Illinois.
 
As of September 30, 2013, there were 77 Crumbs Bake Shop stores operating in 12 states and Washington, D.C., including 20 stores in Manhattan, New York.  As of the date of this filing, the Company operates 75 stores.  Of the total number of stores operating as of September 30, 2013, 26 had been opened since September 30, 2012.  Crumbs’ sales are substantially conducted through its retail stores. A small percentage of baked goods sales are from Crumbs’ wholesale distribution business, catering services and e-commerce division at http://www.crumbs.com which ships cupcakes nationwide. 
 
Recent Initiatives and Developments
 
In an effort to maximize overall profitability and stockholder value, management continuously evaluates store performance and the effectiveness of Crumbs’ growth strategies.  When necessary, management seeks to formulate and implement changes that it believes will correct any weaknesses in store operations that could be causing, or cause in the future, declining sales results.  In addition, management may revise, scale back or accelerate Crumbs’ growth strategies to reflect market conditions, operating performance and cash available for growth.  Operating performance at a number of Crumbs’ stores has declined during the last two years.  As a result, management identified and instituted a variety of key initiatives beginning in 2012 which it believes will improve the overall financial performance of Crumbs, bolster the image of the Crumbs brand, and position Crumbs to grow in a more predictable and profitable manner.  These initiatives contemplate special attention being paid to corporate structure, supply chain management, identification of real estate opportunities relating to existing and new stores, the frequent introduction of new cupcakes, and a significant improvement in customer interaction.  Crumbs’ real estate initiative will be a significant component of management’s strategy, and management believes that the success of its real estate initiative is dependent, in part, on a shift in strategy from opening street stores to opening mall-based stores and the closure of underperforming stores for which management believes the performance outlook is unfavorable.  In an effort to maximize the benefits that management believes can be achieved from these initiatives, management decided to accelerate, beginning in the third quarter of 2012, the timing of new store openings.  Since that time, 30 new stores have been opened, including 28 mall based stores.  In addition, six stores have been closed - five underperforming stores and one store in Manhattan for which Crumbs was unable to renew its expired lease. In light of the Company’s current capital resources and liquidity demands, however, no further store growth is currently anticipated for the remainder of 2013 or for 2014. See the discussion under the heading “Liquidity and Capital Resources” for additional information. 
 
                On May 10, 2013 and June 11, 2013, CBS sold $7.0 million and $3.0 million, respectively, in aggregate principal amount of its senior convertible notes (the “Convertible Notes”) in a private placement transaction pursuant to that certain Securities Purchase Agreement, dated as of April 29, 2013, as amended by that certain First Amendment to Securities Purchase Agreement, dated as of May 9, 2013, between CBS and Michael Serruya (the “Note Purchase Agreement”).  The terms of the Convertible Notes permit their holders, subject to the ownership limitation discussed below and certain other conditions, to convert the unpaid principal, accrued but unpaid interest and any accrued but unpaid late charges into shares of CBS’ common stock at any time at a conversion price of $1.55 per share.  The Convertible Notes have stated maturity dates that are five years from the date of issuance.  Interest on the unpaid principal balance of the Convertible Notes is payable quarterly in arrears and accrues at the rate of 6.5% per annum (18.0% per annum during the continuation of an event of default).  Provided that CBS has an effective registration statement on file with the Securities and Exchange Commission (the “SEC”) covering the resale of the shares that may be issued under the Convertible Notes and subject to certain other conditions, CBS will have the right to pay accrued interest by issuing a number of shares of common stock determined by dividing the amount of interest to be paid by $1.55.  Holdings and each of its subsidiaries guaranteed CBS’ payment obligations under the Convertible Notes.  The Convertible Notes prohibit a holder from acquiring, and prohibit CBS from issuing to such holder, any shares of common stock under the holder’s Convertible Note, by way of conversion, the payment of interest in shares, any shares of common stock in an amount that would cause that holder to beneficially own more than 9.99% of the then issued and outstanding shares of common stock. 
 
Results of Operations and Known Trends
 
Crumbs’ results of operations as a percentage of net sales and period-over-period variances are discussed in the following sections.  
 
 
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Net Loss
 
                For the three and nine months ended September 30, 2013, Crumbs recorded a net loss attributable to common stockholders of $(5.69) million and $(10.42) million, respectively, or basic and diluted net loss per common share of $(0.49) and $(0.90), respectively, compared to net loss attributable to common stockholders of $(1.11) million and $(2.33) million, respectively, or basic and diluted net loss per common share of $(0.20) and $(0.42), respectively, for the three and nine months ended September 30, 2012.
 
Net Sales
 
On January 1, 2013, there were 37 stores in the same store sales base, with one and fourteen additional stores entering the base and one and three stores closing during the three and nine months ended September 30, 2013, respectively.  Same store sales represent the change in sales for stores after their 15th full calendar month of operation.  Net sales for the three and nine months ended September 30, 2013 were $11.42 million and $35.85 million, respectively, representing increases of 15.4% and 11.2% when compared to the $9.90 million and $32.25 million, respectively, recorded for the same periods in 2012.  The increase in net sales for the nine months ended September 30, 2013 was primarily attributable to $8.30 million in sales from 41 new stores opened between October 7, 2011 and September 30, 2013.  The increase was offset by a $4.98 million decrease in same store sales for 49 stores in the same store sales base, including partial periods from new stores that entered the same store sales base during the first nine months of 2013.  The increase in net sales for the three months ended September 30, 2013 was primarily attributable to $3.12 million in sales from 30 new stores opened between March 19, 2012 and September 30, 2013. The increase was offset by a $1.58 million decrease in same store sales for 49 stores in the same store sales base, including partial periods from new stores that entered the same store sales base during the third quarter of 2013. Management believes that more consistent introduction of new cupcakes, improvements in the caliber of store personnel and a centralized automated ordering system will lead to improvements in same store sales.
 
Stores that are too close together may compete within a common trading area, and, as a result, a new store that is not appropriately located may have the effect of decreasing same store sales at a pre-existing store. In similar fashion, management’s decision to close an underperforming store is based on its belief that the closure will improve performance of the remaining stores within the immediate trading area. Although management attempts to position new stores so that their impact on existing stores will be minimized, it is impossible to predict customers’ shopping patterns.  As such, management’s decisions in this regard are based on various assumptions and judgments that may prove to be inaccurate and/or may be impacted by the materialization of known or unknown risks and uncertainties.
 
Net sales from Crumbs’ catering services, e-commerce division and wholesale distribution business for the three and nine months ended September 30, 2013 were $0.32 million and $1.31 million, respectively, representing a decrease of 2.1% and an increase of 3.0% when compared to the $0.33 million and $1.27 million, respectively, recorded for the same periods in 2012. 
 
During the three and nine months ended September 30, 2013, cupcakes represented 78.2% and 78.5%, respectively, of net sales compared to 76.0% and 77.2%, respectively, for the same periods in 2012.  Sales of candy and other baked goods (i.e., cakes, cookies, brownies, muffins and assorted pastries) for the three and nine months ended September 30, 2013 represented 9.2% and 9.0%, respectively, of net sales compared to 11.1% and 11.0%, respectively, for the same periods in 2012. The stores also sell beverages, including drip coffees, espresso-based drinks, whole-leaf teas,   hot chocolate, and speciality sodas.  During the three and nine months ended September 30, 2013, beverages represented 12.8% and 11.5%, respectively, of Crumbs’ net sales compared to 12.9% and 11.0%, respectively, for the same periods in 2012.
 
Cost of Sales 
 
Cost of sales is primarily comprised of products purchased for resale.  Baked goods are delivered to stores daily by independent commercial bakeries.  In each major market, Crumbs contracts with a commercial bakery to supply proprietary products to stores on an exclusive basis.  As of September 30, 2013, Crumbs had a relationship with one commercial bakery in each of New York, Los Angeles, Baltimore, Chicago and Boston.  Beverage materials and packaging are purchased from both national and local suppliers.  The e-commerce division utilizes a third party in Chicago for both shipping and handling. 
 
 
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Cost of sales for the three and nine months ended September 30, 2013 was $5.35 million and $16.36 million, respectively, representing increases of 20.4% and 17.0% when compared to the $4.45 million and $13.98 million, respectively, recorded for the same periods in 2012.  The increases were primarily attributable to 32 new store openings from January 2012 through September 30, 2013, offset by decreases in same store costs.  Cost of sales as a percentage of net sales for the three and nine months ended September 30, 2013 was 46.8% and 45.6%, respectively, as compared to 44.9% and 43.4%, respectively, for the same periods in 2012.  The increases were attributable to a variety of factors, including transitioning our private label coffee business to the “We Proudly Serve” Starbucks program, increased handling costs associated with our e-commerce operation and increased customer sales discounts from promotional products.  Management has instituted programs that it believes will reduce the cost of sales for coffee. 
 
Operating Expenses 
 
Selling expenses include merchant account fees, fees paid to a public relations consultant, promotional displays, advertising, kosher certification, creative production and product promotional giveaways.
 
Selling expenses for the three and nine months ended September 30, 2013 were $0.57 million and $1.69 million, respectively, representing increases of 93.7% and 71.7% when compared to the $0.30 million and $0.98 million, respectively, recorded for the same periods in 2012.  The increases were due to the addition of a radio advertising campaign, holiday promotional displays, increases in public relations expenses and increases in merchant account fees from new stores.  Selling expenses, as a percentage of net sales, were 5.0% and 4.7%, respectively, for the three and nine months ended September 30, 2013 as compared to 3.0% and 3.1%, respectively, for the same periods in 2012. 
 
Staff expenses include salaries and wages for both store employees, and corporate positions, stock compensation expense, employment taxes, medical insurance and workers compensation insurance. 
 
Staff expenses for the three and nine months ended September 30, 2013 were $4.29 million and $12.19 million, respectively, representing increases of 29.1% and 21.0% when compared to the $3.33 million and $10.07 million, respectively, recorded for the same periods in 2012.  Staff expenses as a percentage of net sales for the three and nine months ended September 30, 2013 were 37.6% and 34.0%, respectively, as compared to 33.6% and 31.2%, respectively, for the same periods in 2012.  The increases were primarily attributable to the addition of corporate staff and staff for new stores, offset by decreases in store staff expenses in existing stores of $0.38 million and $1.15 million for the three and nine months ended September 30, 2013, respectively, when compared to the same period in 2012.  Staff expenses were reduced in an effort to keep labor percentages of sales in line with decreasing store sales. Crumbs added 13 corporate staff positions during the 15 months ended September 30, 2013, which increased staff expenses by approximately $0.15 million and $0.86 million during the three and nine months ended September 30, 2013, respectively.  The increases were offset by decreases of $0.14 million and $0.46 million in staff expenses during the three and nine months ended September 30, 2013, respectively, when compared to the same periods of 2012 that resulted from the elimination of five corporate staff positions during the 15 months ended September 30, 2013.  In addition, Crumbs opened 26 new stores during the 12 months ended September 30, 2013 and staffed the stores with approximately 292 new store staff positions, which increased staff expenses by approximately $1.06 million and $2.54 million during the three and nine months ended September 30, 2013, respectively, when compared to the same periods in 2012. 
 
Staff expenses of $2.96 million and $8.36 million were attributable to store staff for the three and nine months ended September 30, 2013, respectively, representing increases of 31.5% and 21.5% when compared to the $2.25 million and $6.88 million, respectively, recorded for the same periods in 2012.  Store staff expenses as a percentage of store net sales for the three and nine months ended September 30, 2013 were 26.7% and 24.4%, respectively, as compared to 23.6% and 22.2%, respectively, for the same periods in 2012. 
 
Occupancy expenses are primarily attributable to the Company’s stores and corporate office leases.  Generally, these leases have initial terms of between 10 and 15 years, and many contain renewal options.  Most leases contain rent escalation clauses and some contain contingent rent provisions, tenant improvement allowances and rent holidays.  For scheduled rent escalation clauses during lease terms or for rent payments commencing at a date other than the date of initial occupancy, the Company records minimum rental expenses on a straight-line basis over the terms of the leases.  This treatment results in a non-cash expense in the early years of a lease that reverses in the later years of the lease.  Expenses related to the leases, such as real estate taxes, common area maintenance fees, insurance and marketing funds, are also included in occupancy expenses, as well as expenses related to utilities, cleaning, licenses, maintenance, property and liability insurance associated with the leased locations.  Lease expenses incurred from the date of possession to the date a store opens are included in new store expenses, while lease expenses incurred after a store opens are included in occupancy expenses. 
 
 
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Occupancy expenses for the three and nine months ended September 30, 2013 were $3.56 million and $9.75 million, respectively, representing increases of 41.6% and 33.5% when compared to the $2.51 million and $7.31 million, respectively, recorded for the same periods in 2012.  Occupancy expenses as a percentage of net sales for the three and nine months ended September 30, 2013 were 31.2% and 27.2%, respectively, as compared to 25.4% and 22.7%, respectively, for the same periods in 2012.  The increases in occupancy expenses were primarily related to lease expenses of $1.82 million associated with the opening of 26 stores since September 30, 2012. 
 
General and administrative expenses primarily include corporate expenses, such as public company operating expenses, director stock compensation, office supplies, travel, professional fees, franchise and property taxes and bank service charges.  Also included are store expenses for miscellaneous supplies, uniforms and quality control. 
 
General and administrative expenses for the three and nine months ended September 30, 2013 were $0.94 million and $2.97 million, respectively, representing increases of 22.2%  and 23.5% when compared to the $0.77 million and $2.40, respectively, recorded for the same periods in 2012.  General and administrative expenses as a percentage of net sales for the three and nine months ended September 30, 2013 were 8.3% and 8.3%, respectively, compared to 7.8% and 7.4%, respectively, for the same periods in 2012.  The increases were primarily attributable to director stock compensation costs, franchise taxes, NASDAQ fees, increases in bank service charges from new stores, and store and office supplies.
 
New store expenses consist primarily of manager salaries, employee payroll and related training costs incurred prior to the opening of a store, straight-line rent from the possession date to the store opening date, related occupancy costs incurred prior to opening and start-up and promotion of new store openings.
 
New store expenses for the three and nine months ended September 30, 2013 were $0.04 million and $0.43 million, respectively, representing a decrease of 74% and an increase of 33% when compared to the $0.14 million and $0.32 million, respectively, recorded for the same periods in 2012.  New store expenses as a percentage of net sales for the three and nine months ended September 30, 2013 were 0.3% and 1.2%, respectively, compared to 1.4% and 1.0%, respectively, for the same periods in 2012. 
 
Depreciation and amortization expenses for the three and nine months ended September 30, 2013 were $0.72 million and $1.91 million, respectively, representing increases of 50.2% and 37.0% when compared to the $0.48 million and $1.39 million, respectively, recorded for the same periods in 2012.  Depreciation and amortization expenses as a percentage of net sales for the three and nine months ended September 30, 2012 were 6.3% and 5.3%, respectively, as compared to 4.8% and 4.3%, respectively, for the same periods in 2012.  Depreciation and amortization expenses increased primarily as a result of new stores opened during the 12 months ended September 30, 2013, including related lease review and negotiation fees.
 
Other income (expense) reported for the three and nine months ended September 30, 2013 was $(0.36) million and $(0.55) million, respectively, which was primarily composed of interest expense related to the Convertible Notes, abandoned projects, and changes in the fair value of the liability associated with CBS’ outstanding common stock purchase warrants. The fair value of CBS’ warrant liability was $0.6 million as of September 30, 2013, an increase of $0.3 million over the $0.3 million recorded as of September 30, 2012.  See Notes 1 and 9 to the condensed consolidated financial statements included in Item 1 of Part I of this report for further information about the warrant liability.
 
Income tax expense for the three and nine months ended September 30, 2013 was $2.39 million as a result of full valuation allowance placed on the deferred tax asset, net of payable to related parties pursuant to tax receivable agreement.
 
General Economic Trends and Seasonality
 
The Company’s results of operations are generally affected by the economic trends in its market areas due to the dependence on its customers’ discretionary spending.  Weakness in the national economy and/or regional economies in its market areas, combined with other factors including inflation, labor and healthcare costs and availability of suitable locations for its stores, may negatively impact its business.  If consumer activities associated with the consumption of its products decline or the business activities of its corporate customers decrease, its net sales and sales volumes may decline.
 
The Company’s results to date have not been significantly impacted by inflation. 
 
 
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While Crumbs’ business is not highly seasonal, it is impacted by weather.  Extreme hot, cold or wet weather may cause decreased sales in the affected stores, especially street locations, and could impact the daily delivery of its baked goods.  In addition, Crumbs’ sales peak throughout the year on certain holidays/events such as Valentine’s Day, Easter, Mother’s Day, Halloween, Thanksgiving, Christmas and Hanukkah (particularly in the mall locations).  The timing of these holidays/events in a particular year could impact quarterly results. 
 
Liquidity and Capital Resources
 
CBS sold approximately $9.85 million of common stock in October 2012 and contributed net proceeds of approximately $9.27 million from that sale to Holdings. See Note 12 to the condensed consolidated financial statements included in Item 1 of Part I of this report for additional information about this stock sale. CBS sold $10.00 million in aggregate principal amount of its Convertible Notes at closings that occurred in May 2013 and June 2013 and contributed net proceeds of approximately $9.06 million from that sale to Holdings. See Note 5 to the condensed consolidated financial statements included in item 1 of Part I of this report for additional information about the Convertible Notes. In addition to these cash contributions and the cash that Holdings received from CBS as part of the Merger, Holdings’ primary source of liquidity has been, and is, cash from sales of cupcakes and other baked goods and beverages.  Holdings’ primary uses of cash are cost of sales, operating expenses and capital expenditures, including expenditures associated with the construction and opening of new stores. For the nine months ended September 30, 2013, the Company utilized cash from operations of $7.09 million as a result of continued declining store performance, its new store opening program, as well as timing of collections on receivables, fluctuations in inventories and payments of accounts payables and other accrued expenses. The Company also used $6.58 million of cash for the purchase of property, equipment, intangible and other assets. As of September 30, 2013, Crumbs had $1.13 million in cash and other current assets, net of current liabilities, compared to $5.32 million at December 31, 2012, which could be used for working capital needs and to fund the closing of underperforming store.  No store growth is expected for the remainder of 2013 or 2014.  
 
At September 30, 2013, the Company had cash and cash equivalents of approximately $1,667,000 and an accumulated deficit of approximately $20,195,000. Additionally, for the nine months ended September 30, 2013, the Company utilized cash from operations of approximately $7,147,000 as a result of continued declining store performance as well as timing of collections on receivables, fluctuations in inventories, and payments of accounts payables and other accrued expenses. The Company also used approximately $6,517,000 of cash for the purpose of opening new stores and purchasing other property and equipment, intangibles and other assets. Management does not anticipate opening any new stores in the near future and has begun a process of closing underperforming stores.  Management has initiated several strategies to improve profitability of the remaining stores and is negotiating and entering into various licensing agreements that will provide additional revenue.  In addition, decreases in corporate level expenses have been initiated with additional reductions planned. Although these changes should reduce the amount of expenses in the fourth quarter of 2013 and fiscal year 2014, additional cash will be needed to fund operations through December 31, 2013.  The Company is in the process of identifying potential sources of capital and may use equity and/or debt instruments to fund its future operating cash flow or enter into a strategic arrangement with a third party.   It should be noted, however, that the Company’s ability to sell equity or debt securities and to enter into strategic arrangements is subject to various limitations, and may require the consent of the holders of the Convertible Notes pursuant to their terms.  As such, no assurance can be given that the Company will be successful in securing such additional capital on desirable terms or in the amounts and/or at the times needed. The Company’s inability to secure additional capital as and when needed would likely prevent the Company from funding its cash flow requirements through December 31, 2013, which could cause the Company to default under certain of its contractual obligations, including, without limitation, the Convertible Notes issued by CBS. For additional information about the risk, see the risk factors contained in Item 1A of Part II of this report entitled “We need additional capital to fund cash flow requirements through December 31, 2013, and such capital may not be available on acceptable terms.” and “The Convertible Notes may require CBS to make significant cash payments of interest over the next five years and, unless converted prior to their maturity dates, will require CBS to make substantial principal repayments at maturity. The Convertible Notes also place restrictions on our business that may limit our growth and operations.
 
Cash Flows
 
The Company’s net cash used in operating activities was $7.09 million and $3.12 million, respectively, for the nine months ended September 30, 2013 and 2012.  The increase in operating cash outflows was primarily attributable to an increase in operating expenses in excess of the increase in gross margins for the 2013 periods.
 
Net cash used in investing activities during the nine months ended September 30, 2013 was $6.58 million compared to $2.67 million during the same period in 2012.  Investing cash outflows during the nine months ended September 30, 2013 consisted primarily of costs related to 21 new stores, internally developed software and construction in progress related to one new store and renovations of an existing store to transform to gluten-free products. For the nine months ended September 30, 2012, investing cash outflows consisted primarily of construction in progress.
 
  Net cash from financing activities during the nine months ended September 30, 2013 was primarily attributable to the sale of the Convertible Notes and was reduced by $0.9 million of debt issuance costs.
 
 
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Off-Balance Sheet Arrangements
 
The Company has no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on its financial condition, changes in financial condition, revenue or expenses, results of operations, liquidity, capital expenditures or capital resources.
 
Critical Accounting Policies
 
The Company’s critical accounting policies are identified and described in CBS’ Annual Report on Form 10-K for the year ended December 31, 2012.  Management believes that there have been no material changes in our critical accounting policies since they were last disclosed. 
 
Recent Accounting Pronouncements
 
We have evaluated recent accounting pronouncements and do not believe the adoption of any recently issued accounting standards will have a material impact on our financial position or results of operations.
 
ITEM 3. QUANTITATIVE AND QUALITATIVE DISCLOSURE ABOUT MARKET RISK
 
               Not Required
 
ITEM 4. CONTROLS AND PROCEDURES
 
We maintain disclosure controls and procedures that are designed to ensure that information required to be disclosed in CBS’ reports filed under the Securities Exchange Act of 1934, as amended (the “Exchange Act”),  with the SEC, such as this Quarterly Report on Form 10-Q, is recorded, processed, summarized and reported within the time periods specified in those rules and forms, and that such information is accumulated and communicated to management, including CBS’ principal executive officer (“PEO”) and the principal accounting and financial officer (“PAO”), as appropriate, to allow for timely decisions regarding required disclosure.  A control system, no matter how well conceived and operated, can provide only reasonable, not absolute, assurance that the objectives of the control system are met.  Further, the design of a control system must reflect the fact that there are resource constraints, and the benefits of controls must be considered relative to their costs.  These inherent limitations include the realities that judgments in decision-making can be faulty, and that breakdowns can occur because of simple error or mistake.  Additionally, controls can be circumvented by the individual acts of some persons, by collusion of two or more people, or by management override of the control.  The design of any system of controls also is based in part upon certain assumptions about the likelihood of future events, and there can be no assurance that any design will succeed in achieving its stated goals under all potential future conditions; over time, a control may become inadequate because of changes in conditions, or the degree of compliance with the policies or procedures may deteriorate.
 
An evaluation of the effectiveness of these disclosure controls as of September 30, 2013 was carried out under the supervision and with the participation of management, including the PEO and the PAO.  Based on that evaluation, management, including the PEO and the PAO, has concluded that our disclosure controls and procedures are, in fact, effective at the reasonable assurance level. 
 
During the third quarter of 2013, there was no change in CBS’ internal control over financial reporting that has materially affected, or is reasonably likely to materially affect, its internal control over financial reporting.
 
 
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PART II – OTHER INFORMATION
 
ITEM 1A. RISK FACTORS
 
                You should carefully consider the risks described below together with the other information set forth in this report, which could materially affect our business, financial condition and future results. The risks described below are not the only risks facing the Company. Risks and uncertainties not currently known to us or that we currently deem to be immaterial also may materially adversely affect our business, financial condition and operating results.
 
Risks Related to Our Business and Industry
 
We need additional capital to fund cash flow requirements through December 31, 2013, and such capital may not be available on acceptable terms. 
 
We do not expect to generate enough revenue during the three months ending December 31, 2013 to fund our cash flow requirements for that period.  As of September 30, 2013, we had approximately $1,667,000 of cash and cash equivalents on hand.  Given our forecasted capital requirements for the three months ending December 31, 2013 and our cash balance as of September 30, 2013, we will need to raise additional capital prior to December 31, 2013 to continue to fund operations.  Our ability to raise additional capital is primarily based on two sources:  (i) the sale of equity and/or debt securities by CBS; and (ii) our entry into a strategic arrangement with a third party.  Both sources are subject to various limitations and may require the consent of the holders of the Convertible Notes.  In addition, our ability to obtain capital will be subject to a number of factors that are beyond our control, including market conditions, our operating performance and investor sentiment.  As such, no assurance can be given that we will be successful in securing capital on desirable terms or in the amounts and/or at the times needed.   If we are unable to secure capital in the amount necessary to fund our cash flow requirements through December 31, 2013 and beyond, then our operations will likely consume our capital resources and liquidity, our ability to successfully implement our cost-savings and other business strategies could be materially limited, and we could default under certain of our contractual obligations, including, without limitation, CBS’ payment obligations under its Convertible Notes.  If CBS issues additional equity securities, then its stockholders’ ownership will be diluted and the securities that are issued may have rights, preferences or privileges that are senior to those of CBS’ common stock.  If we pursue debt financing, then we may be required to pay interest costs, which could materially impact our future cash flow and liquidity demands.  Any of these factors could have a material adverse effect on the market prices for CBS’ securities.
 
We have a limited operating history and may be unable to achieve or maintain profitability. 
 
The first Crumbs Bake Shop store was opened in 2003. As of September 30, 2013, we were operating 77 stores, 26 of which had been open for less than one year. Accordingly, there is limited information with which to evaluate our business and prospects. As a result, forecasts of our future revenue, expenses and operating results will not be as accurate as they would be if we had a longer history of operations. In addition, we have recorded substantial operating losses and negative cash flow from operations for each of the three- and nine-month periods ended September 30, 2013 and 2012 and for each of the fiscal years ended December 31, 2012 and 2011.  As of September 30, 2013, we had an accumulated deficit of approximately $20,195,000.  Management expects that we will also incur operating losses and negative cash flow from operations for the quarter and year ending December 31, 2013.  Our actual cash flow will be subject to various factors, such as market acceptance of our existing products and any new products that we develop, marketing and sales costs, our ability to control operating expenses, the extent to which we are able to successfully implement our growth and business strategies, the extent to which we are able and elect to pay interest due under the Convertible Notes in shares of common stock rather than in cash, and the extent to which holders of the Convertible Notes convert them into shares of common stock.  None of these factors are within our control or can be predicted with any certainty.  The failure to generate sufficient cash flow to fund our forecasted expenditures would require us to reduce our cash burn rate, which would in turn impede our ability to achieve our business objectives.  If we are unable to generate sufficient cash flow or obtain additional capital, then we may be unable to continue our operations, develop or enhance our products, take advantage of future opportunities or respond to competitive pressures.
 
The Convertible Notes may require CBS to make significant cash payments of interest over the next five years and, unless converted prior to their maturity dates, will require CBS to make substantial principal repayments at maturity. The Convertible Notes also place restrictions on our business that may limit our growth and operations.
 
On May 10, 2013, CBS sold and issued $7.0 million in aggregate principal amount of Convertible Notes that will mature on May 10, 2018, and, on June 11, 2013, CBS sold an additional $3.0 million in aggregate principal amount of Convertible Notes that will mature on June 11, 2018. The Convertible Notes are senior in right of payment to almost all other indebtedness of Crumbs, which means that we must make payments under the Convertible Notes when due before we can satisfy our other indebtedness. The terms of the Convertible Notes impose various limitations on our business operations, including, without limitation, our ability to incur additional indebtedness, our ability to repay our existing indebtedness, our ability to sell or otherwise transfer a material asset and our ability to substantially change our business lines and CBS’ ability to raise additional capital by selling its securities. These limitations may prevent us from taking actions with respect to our business operations that management believes are in the best interest of CBS and its investors, which could, in turn, materially and adversely impact our financial condition and results of operations in future periods.
 
In addition, the Convertible Notes permit their holders to accelerate CBS’ repayment obligations if there is a change in control (as defined in the Convertible Notes) of CBS at any time before the maturity dates of the Convertible Notes. Further, if a change in control occurs on or before the third anniversary of a Note’s issuance date, CBS would be obligated to pay a cash premium on the unpaid principal balance to the holder of that Convertible Note equal to 15.0% if the change in control occurs on or before the first anniversary of the issuance date, 10.0% if the change in control occurs between the first and second anniversaries of the issuance date, and 5.0% if the change in control occurs between the second and third anniversaries of the issuance date. These provisions could delay or make more difficult certain types of transactions involving a change of control of CBS or its management and could adversely affect the market price of CBS’ common stock.
  
Our business could be materially and adversely affected if we are unable to achieve our growth strategy.
 
Any inability to achieve our growth strategy could materially and adversely affect our business, financial condition, operating results or cash flows. Our ability to expand our brand successfully will depend on a number of factors, some of which are beyond our control. We may also, from time to time, choose to alter those plans driving our growth strategies based on any one or more of the following factors:
 
 
·
ability to drive positive comp store sales;
 
·
identification and availability of licensing opportunities;
 
·
development and execution of a franchise model;
 
·
receipt of all governmental approvals and permits;
 
·
recruitment of qualified personnel;
 
·
availability of adequate suppliers of products that meet our quality standards;
 
·
inclement weather, natural disasters and other calamities;
 
·
competition in new and existing markets; and
 
·
general economic conditions.
  
Our results may fluctuate and could fall below expectations of securities analysts and investors due to various factors beyond our control, resulting in a decline in the market price of CBS' common stock.
 
Our quarterly and yearly results have varied in the past, and we believe that our operating results will continue to vary in the future. Factors such as extreme weather conditions, labor availability and wages of store management and employees, infrastructure costs, changes in consumer preferences and discretionary spending, general economic conditions, commodity, energy, insurance and other operating costs may cause our quarterly results to fluctuate.
 
In addition, CBS has outstanding publicly-traded warrants to purchase 5,456,300 shares of CBS’ common stock. Each of these warrants is classified as a derivative liability and, accordingly, the fair value of the warrants is recorded on our consolidated balance sheet as a liability, and such fair value is adjusted at each financial reporting date with the adjustment reflected in our consolidated statement of operations. The fair value of the warrants is determined based on the market price of the warrants as of the end of the reporting period. The market prices may be volatile and change significantly from reporting period to reporting period.
 
 
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For these reasons, quarterly results are difficult to forecast and results for any one quarter may not be indicative of results to be expected for any other quarter or for any year. Accordingly, holders of CBS’ securities should not rely upon our historical quarterly results as indications of future performance. Changes in our results, whether due to the foregoing factors or otherwise, could cause the market price of CBS’ common stock to decline. 
 
The geographic concentration of our stores in the Northeast region of the United States subjects us to an increased risk of loss of revenue from events beyond our control or conditions affecting that region.
 
As of September 30, 2013, we operated 67 of our 77 stores in the Northeast, of which 20 are located in Manhattan, New York. As a result, we are particularly susceptible to adverse trends, severe weather, competition and economic conditions in that area. In addition, given our geographic concentration, negative publicity regarding any of our stores could have a material adverse effect on our business and operations, as could other regional factors impacting the local economies in a market.
 
Stockholders should not rely on our historical average store sales because they may not be indicative of future results.
 
Our average store sales may not continue at the levels achieved over the last several years. A number of factors have historically affected, and may affect in the future, our average store sales, including:
 
 
·
introduction of new menu items;
 
·
initial sales performance by new stores and the impact of cannibalization;
 
·
weather conditions;
 
·
competition;
 
·
consumer trends;
 
·
our ability to execute our business strategy effectively; and
 
·
general regional and national economic conditions.
 
Changes in our average store sales or our inability to increase our average unit sales could cause our operating results to vary adversely from expectations, which could adversely affect our results of operations. Changes in our average sales results may not meet the expectations of investment analysts or investors, which could cause the market price of CBS’ common stock to decline.
 
Our revenue and profit growth could be adversely affected if same store sales are less than expected.
 
The aggregate results of operations of our stores have fluctuated in the past and we may not be able to grow or even maintain same store sales in any future period. A variety of factors affect same store sales, including, among others, consumer trends, competition, current economic conditions, pricing, inflation, changes in our product mix and the success of marketing programs. These factors may cause our same store sales results in the future to differ materially from previous periods and our expectations. If this were to happen, our results of operations and profit growth could be adversely affected, which could result in a decline in the market price of the CBS’ common stock. 
 
Our success depends upon the continued retention of key personnel.
 
We believe that our success is dependent to a significant extent on the efforts and abilities of our senior management team. Certain members of management are currently employed on an ‘‘at-will’’ basis and may resign from employment at any time. Julian R. Geiger, our President and Chief Executive Officer and John D. Ireland, our Senior Vice-President and Chief Financial Officer, have entered into employment agreements with the Company and Holdings. Our inability to retain employees who are key to our success could adversely affect our future performance. 
 
 
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We may not be able to protect our intellectual property adequately, which could harm the value of our brand and adversely affect our business.
 
Our intellectual property is material to the conduct of our business. Our ability to implement our business plan successfully depends in part on our ability to build greater brand recognition using our trademarks, service marks and other intellectual property, including our name and logos. Crumbs has made a practice of filing for registration of its core trademarks in the United States and Canada. Crumbs also has registered certain marks in the European Community and Japan; however, if Holdings’ efforts to protect its intellectual property are inadequate, or if a third party misappropriates or infringes on such intellectual property, then the value of our brand may be harmed, which could have a material adverse effect on our business. Although we have not encountered claims against us from prior users of intellectual property relating to our bake shop operations in areas where we operate or intend to conduct operations, there can be no assurances that we will not encounter such claims in the future. Additionally, although we monitor third party uses of our brand, infringing uses could occur, which could dilute the distinctive nature of the Crumbs brand. Any claims against us, or unresolved use by third parties, could harm our image, brand or competitive position or cause us to incur significant costs.
 
We are subject to risks associated with long-term non-cancelable leases and with respect to the leased real property.
 
Holdings’ leases executed prior to 2012 generally had initial terms between 10 and 15 years. Holdings generally cannot cancel those leases so if an existing store is not profitable and Holdings decides to close a particular store, it may nonetheless be committed to perform its obligations under the applicable lease including, among other things, payment of the base rent for the remainder of the lease term. In certain instances, there may be change in control provisions in the leases which put Holdings at a competitive disadvantage when negotiating extensions or which require Holdings to obtain landlord consent for certain transactions. Holdings’ leases generally require it to pay a proportionate share of the cost of insurance, taxes, maintenance and utilities. In addition, as each of Holdings’ leases expires, it may fail to negotiate renewals, either on commercially acceptable terms or at all, which could cause Holdings to close stores in desirable locations. Finally, locations that we believe are desirable at the time Holdings enters into a lease may become unattractive over time as demographic patterns change, and the risks regarding lease terminations discussed above may limit Holdings’ ability to relocate or close those locations.
 
Our business is affected by changes in consumer preferences and discretionary spending.
 
Our success depends, in part, upon the popularity of our products and our ability to develop new menu items that appeal to consumers. Shifts in consumer preferences away from our stores or our menu items, our inability to develop new menu items that appeal to consumers, or changes in our menu that eliminate items popular with some consumers could harm our business. Also, our success depends to a significant extent on discretionary consumer spending, which is influenced by general economic conditions and the availability of discretionary income. Accordingly, we may experience declines in sales during economic downturns or during periods of uncertainty. Any material decline in the amount of discretionary spending could have a material adverse effect on our sales, results of operations, business and financial condition.
 
Our success depends on our ability to compete with cupcake-specific bakeries, traditional bakeries and other food service businesses.
 
The retail consumable foods industry is intensely competitive and we compete with many well-established traditional bakeries, cupcake-specific bakeries and other companies providing baked goods and coffee, on the basis of taste, quality and price of products offered, customer service, atmosphere, location, convenience and overall customer experience. We also compete with quick-services restaurants, delicatessens, cafés, take-out food service companies, supermarkets and convenience stores that offer the same types of baked goods. Aggressive discounts by our competitors or the entrance of new competitors into our markets could reduce our sales and profit margins.
 
 
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Many of our competitors or potential competitors have substantially greater financial and other resources than us, which may allow them to compete more effectively than us with respect to some or all of the factors set forth in the preceding paragraph. As our competitors expand their operations, we expect competition to intensify. In addition, other new or established companies may develop baked goods stores that operate with concepts similar to ours, including the sale of gourmet cupcakes. Competition also could cause us to modify or evolve our products, designs or strategies. If we do so, we cannot guarantee that we will be successful in implementing the changes or that our profitability will not be negatively impacted by them.
 
We also compete with other employers in our markets for hourly workers and may be subject to higher labor costs.
 
Finally, we compete with all retail establishments in our markets for desirable store locations.
 
If we are unable to successfully compete in our markets, then we may be unable to sustain or increase our revenues and profitability.
 
We are dependent upon a small number of independent commercial bakeries for a significant amount of our menu items. The loss of a supplier, other disruptions to our supply chain, and/or our inability to predict demand could adversely affect our operating results.
 
We currently rely on, and have agreements with, five independent commercial bakeries for the manufacture and daily delivery of our baked goods products in the New York, Los Angeles, Chicago, Boston and Baltimore area markets. Accordingly, we are particularly susceptible to risks related to these suppliers, including their continued ability to maintain sufficient production of baked goods, to produce baked goods that meet our quality standards, and the risk of delivery disruptions that could arise due to a number of factors including adverse weather, traffic conditions and mechanical issues related to their delivery trucks. Our dependence on frequent deliveries to our stores by regional distributors could cause shortages, supply interruptions and/or the need to quickly seek alternative suppliers at higher prices, all of which could adversely impact our operations. Additionally, because none of our stores bake the baked goods they sell, each of our stores is required to estimate and order sufficient inventory daily. If stores are unable to predict the demand accurately, then our profitability and operating results may be adversely affected. There are many factors which could cause shortages or interruptions in the supply of our products, including weather, unanticipated demand, labor, production or distribution problems, quality issues and cost, and the financial health of our suppliers, most of which are beyond our control, and which could have an adverse effect on our business and results of operations.
 
Our business could be adversely affected by increased labor costs or labor shortages.
 
Labor is a primary component in the cost of operating our business. We devote significant resources to recruiting and training our managers and hourly employees. Increased labor costs due to competition, increased minimum wage or employee benefits costs or otherwise, would adversely impact our operating expenses. In addition, our success depends on our ability to attract, motivate and retain qualified employees, including store managers and staff, to keep pace with our growth strategy. If we are unable to attract, motivate and retain qualified employees, then our results of operations may be adversely affected.
 
Fluctuations in various food and supply costs, including dairy, could adversely affect our operating results.
 
Supplies and prices of the various products that are used to prepare our baked goods (including flour, milk, sugar and eggs) or coffee can be affected by a variety of factors, such as weather, seasonal fluctuations, demand, politics and economics in the producing countries, and such prices may fluctuate. An increase in pricing of any ingredient that is used in our baked goods could result in an increase in costs from our suppliers, and we may not be able to increase prices to cover increased costs which would have an adverse effect on our operating results and profitability.
 
We could become a party to litigation that could adversely affect us by distracting management, increasing our expenses or subjecting us to material money damages and other remedies.
 
We may be subject to the filing of complaints or lawsuits against us alleging that we are responsible for some illness or injury suffered at our stores or after consuming our products, or alleging problems with quality or other concerns regarding our products or operations. We are also subject to a variety of other claims arising in the ordinary course of our business, including personal injury claims, contract claims and claims alleging violations of federal and state law regarding workplace and employment matters, discrimination and similar matters, and we could become subject to class action or other lawsuits related to these or different matters in the future. Claims may be expensive to defend and may divert time and money away from our operations and hurt its performance. A judgment in excess of our insurance coverage or our insurance carriers’ decision to deny or limit insurance coverage for any claims could materially and adversely affect our financial condition or results of operations. Any adverse publicity resulting from these allegations may also materially and adversely affect our reputation or prospects, which in turn could adversely affect our results of operations and profitability.
 
 
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If we fail to comply with governmental laws or regulations or if these laws or regulations change, then our business could suffer.
 
In connection with the operation of our business, we are subject to extensive federal, state, local and foreign laws and regulations, including those related to:
 
 
·
building construction and zoning requirements;
 
·
nutritional content labeling and disclosure requirements;
 
·
management and protection of the personal data of our employees and customers;
 
·
environmental matters;
 
·
sales tax; and
 
·
licensing and regulation of our stores under federal, state and local laws relating to, among other things, business, health, fire and safety codes.
 
Various federal and state labor laws govern our operations and our relationship with our employees, including minimum wage, overtime, and accommodation and working conditions, benefits, citizenship requirements, insurance matters, workers’ compensation, disability laws such as the Federal Americans with Disabilities Act, child labor laws and anti-discrimination laws.
 
These labor laws are complex and vary from location to location, which complicates monitoring and compliance. As a result, regulatory risks are inherent in our operations. We may experience material difficulties or failures with respect to compliance with these labor laws in the future. Our failure to comply with these labor laws could result in required renovations to our facilities, litigation, fines, penalties, judgments or other sanctions including the temporary suspension of the operation of our stores or a delay in construction or opening of stores, any of which could adversely affect our business, operations and reputation.
 
In recent years, there has been an increased legislative, regulatory and consumer focus at the federal, state and municipal levels on the food industry, including nutrition and advertising practices. For example, several states and individual municipalities, including New York City and the State of California, have adopted regulations requiring that certain restaurants include caloric or other nutritional information on their menu boards and on printed menus, which must be plainly visible to consumers at the point of ordering. Likewise, there have been several similar proposals on the national level. As a result, we may in the future become subject to other regulations in the area of nutrition disclosure or advertising, such as requirements to provide information about the nutritional content of our food, which could increase our expenses or slow customer flow.
 
The continuing challenging economic conditions could adversely affect our business and financial results and have a material adverse effect on our liquidity and capital resources.
 
Challenging economic conditions could adversely affect our business and financial results. Our customers may make fewer discretionary purchases as a result of job losses, foreclosures, bankruptcies, reduced access to credit and falling home prices. Because a key point in our business strategy is maintaining our transaction count and margin growth, any significant decrease in customer traffic or average profit per transaction will negatively impact our financial performance as reduced revenue creates downward pressure on margins. Financial difficulties experienced by our suppliers could result in product delays or shortages. Additionally, it is unknown when the broader national economy will fully recover. An economy that fails to improve or that further deteriorates could have a material adverse effect on our liquidity and capital resources, including our ability to raise additional capital if needed, or the ability of financial institutions to honor draws on our standby letters of credit, and could otherwise negatively impact our business and financial results.
 
We may incur costs resulting from security risks that we face in connection with our electronic processing and transmission of confidential customer information.
 
We use commercially available software and other technologies to provide security for processing and transmission of customer debit and credit card data. Our systems could be compromised in the future, which could result in the misappropriation of customer information or the disruption of systems. These consequences could have a material adverse effect on our reputation and business or subject us to additional liabilities.
 
 
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Our industry is affected by litigation and publicity concerning food quality, health and other issues, which can cause customers to avoid our products and result in liabilities.
 
Food service businesses, such as bakeries, can be adversely affected by litigation and complaints from customers or government authorities resulting from food quality, illness, injury or other health concerns or operating issues stemming from one store or a limited number of stores. Adverse publicity about these allegations may negatively affect us, regardless of whether the allegations are true, by discouraging customers from buying our products. We could also incur significant litigation costs or liabilities in connection with a lawsuit or claim against us. 
 
A material weakness or significant deficiency in our disclosure or internal controls could have an adverse effect on us.
 
CBS is required by the Sarbanes-Oxley Act of 2002 to establish and maintain disclosure controls and procedures and internal control over financial reporting. These control systems are intended to provide reasonable assurance that material information relating to Crumbs is made known to CBS’ management and reported as required by the Exchange Act, to provide reasonable assurance regarding the reliability and preparation of our financial statements, and to provide reasonable assurance that fraud and other unauthorized uses of our assets are detected and prevented. We may not be able to maintain controls and procedures that are effective at the reasonable assurance level. If that were to happen, our ability to provide timely and accurate information about the Company, including financial information, to investors could be compromised and our results of operations could be harmed. Moreover, if the Company or its independent registered public accounting firm were to identify a material weakness or significant deficiency, our reputation could be harmed and investors could lose confidence in us, which could cause the market price of CBS’ common stock to decline and/or limit the trading market for the common stock.
 
In point of fact, the Audit Committee of CBS’ Board of Directors, together with management, determined in February 2013 that the Company had misclassified the value of CBS’ common stock purchase warrants as a component of equity rather than as a derivative liability in its consolidated financial statements for the year ended December 31, 2011 and the consolidated financial statements for each of the quarters ended September 30, 2012, June 30, 2012, March 31, 2012, September 30, 2011 and June 30, 2011. This misclassification caused the Audit Committee to conclude that such financial statements should be restated. In addition, the misclassification caused management to conclude in its report that was included in CBS’ Annual Report on Form 10-K for the year ended December 31, 2012 that CBS’ disclosure controls and procedures and internal control over financial reporting were not effective at the reasonable assurance level as of December 31, 2012. Although management believes that it is unlikely that the Company will similarly misclassify its warrants in the future, it is possible that the Company may discover other accounting misclassifications or other control system weaknesses or deficiencies in the future that could prevent the Company from timely reporting material information as required by the Exchange Act, cause the Company’s financial statements to be deemed unreliable, and/or have any of the other adverse effects discussed in the foregoing paragraph.
 
 
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Risks Related to an Investment in the Shares of Common Stock
 
CBS is a holding company and relies on dividends, distributions, loans and other payments, advances and transfers of funds from Holdings to pay dividends, pay expenses and meet its other obligations. 
 
CBS has no direct operations and no significant assets other than its ownership of all of the New Crumbs Class A Voting Units issued by Holdings (the “Class A Voting Units”) and the deferred tax asset discussed below. Because CBS conducts its operations through Holdings and the subsidiaries of Holdings, CBS depends in large part on those entities for dividends, loans and other payments to generate the funds necessary to meet its financial obligations, including payments under the Tax Receivable Agreement (“Tax Receivable Agreement”) entered into by and among CBS, Holdings and the Members in connection with the Merger, and CBS’ expenses as a publicly traded company, and to pay any dividends with respect to CBS’ common stock. Without the consent of the persons who hold a majority in aggregate principal amount of the Convertible Notes, the terms of the Convertible Notes prohibit Holdings and its subsidiaries from paying any cash dividends to CBS other than those required under the Tax Receivable Agreement and Holdings’ Third Amended and Restated LLC Agreement (the “LLC Agreement”). Under the terms of the LLC Agreement, which was also entered into in connection with the Merger, all proceeds of any securities issuance by CBS are, subject to certain exceptions, required to be contributed or otherwise provided to Holdings and, pursuant to an Exchange and Support Agreement among the Members, Holdings and CBS that was entered into in connection with the Merger, CBS is generally prohibited from engaging in activities other than serving as a publicly traded holding company owning the Class A Voting Units. In addition, CBS is generally required to reserve excess cash generated from income tax distributions from Holdings for the purpose of providing additional working capital to Holdings. Legal and contractual restrictions in agreements governing future indebtedness of Holdings and its subsidiaries, as well as the financial condition and operating requirements of Holdings and its subsidiaries, may limit CBS’ ability to obtain cash from its subsidiaries. The earnings from, or other available assets of, Holdings may not be sufficient to make distributions or loans to enable CBS to pay any dividends on its common stock or satisfy its other financial obligations. CBS’ ability to pay cash dividends to holders of common stock, or satisfy its operating expenses and/or other financial obligations, may be limited by the terms of the LLC Agreement, which generally requires distributions by Holdings to be pro rata to all its members, including CBS and the holders of Class B Units, except in the case of distributions for public company expenses.
 
Concentration of ownership of CBS may have the effect of delaying or preventing a change in control. 
 
Without giving effect to the shares of common stock that may be issued under the Convertible Notes, CBS’ directors and executive officers beneficially own, in the aggregate, 28.2% of the outstanding voting power of CBS. Such persons, if acting together, have the ability to significantly influence all matters requiring stockholder approval, including the nomination and election of directors, the determination of CBS’ corporate and management policies and the determination of the outcome of significant corporate transaction such as mergers or acquisitions and asset sales. In addition, in the event that CBS’ common stock achieves trading prices of $20 per share for 20 out of 30 consecutive trading days in 2013 and/or CBS achieves adjusted EBITDA (as defined in the Business Combination Agreement) of $17.5 million, $25.0 million, and/or $30.0 million at particular points in time during the period beginning May 6, 2011 and ending on December 31, 2015 (such period referred to as the “Earnout Period”), then certain members of Holdings will be entitled to receive additional securities that will be exchangeable for up to 4,400,000 shares of CBS’ common stock (“Contingency Consideration”). During the Earnout Period, the holders of shares of CBS’ Series A Preferred Stock (the “Series A Holders”), exclusively and as a separate class, are entitled to elect such number of directors of CBS substantially equivalent to a number of directors commensurate with the then-aggregate beneficial ownership of the Series A Holders (the “Commensurate Ownership”); provided, however, that, to the extent that the Commensurate Ownership would result in the ability of the Series A Holders to elect a fraction of a seat on the Board of Directors, the Series A Holders are permitted to “round-up” to the nearest whole-number the number of directors the Series A Holders could appoint to the Board of Directors such that the aggregate number of the directors the Series A Holders could elect would exceed the Commensurate Ownership of the Series A Holders, so long as such rounding-up would not result in the Series A Holders electing a majority of the Board of Directors. Some of our directors and executive officers are members of Holdings who may become entitled to receive such Contingency Consideration. These concentrations of voting power and ownership may have the effect of delaying or preventing a change in control and might adversely affect the market price of CBS’ common stock. 
 
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Holders of the shares of CBS’ common stock would experience substantial dilution in their investment as a result of subsequent exercises of outstanding warrants, exchanges of other outstanding securities, conversions of the Convertible Notes and/or the issuance of additional shares of CBS’ common stock.
 
As of the date of this report, there were outstanding warrants to purchase 5,456,300 shares of CBS’ common stock, 2,340,000 outstanding Class B Units that are exchangeable for shares of CBS’ common stock on a one-for-one basis, and $10.0 million in aggregate principal amount of Convertible Notes under which up to 8,448,107 shares of CBS’ common stock may be issued. Pursuant to the arrangements under which the Contingency Securities were issued, Holdings could be required to issue up to an additional 4,400,000 Class B Units. The exercise of the warrants and/or the exchange of the Class B Units would result in the issuance of a significant number of new shares of common stock. In addition, CBS could issue a significant number of shares of common stock in connection with future acquisitions or financings or pursuant to CBS’ Equity Incentive Plan. Any of these issuances would dilute CBS’ existing stockholders, and such dilution could be significant. Moreover, such dilution could have a material adverse effect on the market price for the shares.
 
The Members will receive payments for certain tax benefits that CBS may claim arising in connection with the Merger and related transactions, and the amounts that CBS may pay could be significant.
 
In connection with the Merger, CBS entered into a Tax Receivable Agreement with the Members that provides for the payment by CBS to the Members of up to 75% of the benefits, if any, that CBS is deemed to realize as a result of (i) the payment of the Merger consideration other than the Class B Units, (ii) the exchange of Class B Units for shares of common stock, and (iii) certain other tax benefits in connection with the Merger and related transactions, including tax benefits attributable to payments under the Tax Receivable Agreement.
 
It is expected that the payments that CBS may make under the Tax Receivable Agreement will be substantial. It is possible that future transactions or events could increase or decrease the actual tax benefits realized and the corresponding Tax Receivable Agreement payments. There may be a material negative effect on CBS’ liquidity if, as a result of timing discrepancies or otherwise, the payments under the Tax Receivable Agreement exceed the actual benefits CBS realizes in respect of the tax attributes subject to the Tax Receivable Agreement. The payments under the Tax Receivable Agreement are not conditioned upon continued ownership of CBS’ securities by the Members.
 
In certain cases, payments under the Tax Receivable Agreement to the Members of Holdings may be accelerated and/or significantly exceed the actual benefits that CBS realizes in respect of the tax attributes subject to the Tax Receivable Agreement.
 
The Tax Receivable Agreement provides that upon certain mergers, asset sales, other forms of business combinations or other changes of control, or if at any time CBS elects an early termination of the Tax Receivable Agreement, CBS’ (or its successor’s) obligations would be based on certain assumptions, including that CBS would have sufficient taxable income to fully utilize the potential tax benefits arising from the Merger and related transactions (including as a result of entering into the Tax Receivable Agreement). As a result, (i) CBS could be required to make payments under the Tax Receivable Agreement that are greater than or less than the specified percentage of the actual benefits it realizes in respect of the tax attributes subject to the Tax Receivable Agreement and (ii) if CBS elects to terminate the Tax Receivable Agreement early, it would be required to make an immediate payment equal to the present value of the anticipated future tax benefits, which upfront payment may be made years in advance of the actual realization of such future benefits. In these situations, CBS’ obligations under the Tax Receivable Agreement could have a substantial negative impact on its liquidity. There can be no assurance that CBS will be able to finance its obligations under the Tax Receivable Agreement. Payments under the Tax Receivable Agreement will be based on the tax reporting positions determined by CBS. Although CBS is not aware of any issue that would cause the Internal Revenue Service to challenge its expected tax reporting positions, CBS will not be reimbursed for any payments previously made under the Tax Receivable Agreement. As a result, in certain circumstances, payments could be made under the Tax Receivable Agreement in excess of the benefits that CBS actually realizes.
 
 
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CBS’ common stock could be delisted from the NASDAQ Capital Market if CBS fails to comply with its continued listing standards.
 
CBS’ common stock is currently listed on the NASDAQ Capital Market. There can be no assurance that CBS will be able to maintain the listing of its common stock on this market. If the NASDAQ Capital Market delists the common stock from trading on its exchange for failure to meet the continued listing standards or timely regain compliance, then CBS and its stockholders could face material adverse consequences which include:
 
 
·
a limited availability of market quotations for the shares;
 
·
a determination that CBS common stock is a “penny stock”, which would require brokers trading in the common stock to adhere to more stringent rules, possibly resulting in a reduced level of trading activity in the secondary trading market for the common stock;
 
·
a limited amount of analyst coverage; and/or
 
·
a decreased ability to issue additional securities or obtain additional financing in the future.
 
CBS is subject to anti-takeover effects of certain charter and bylaw provisions and Delaware law, as well as its substantial insider ownership.
 
CBS has provisions in its Certificate of Incorporation and Bylaws that:
 
 
·
make it more difficult for a third party to acquire control of CBS, discourage a third party from attempting to acquire control of CBS;
 
·
enable CBS to issue preferred stock without a vote of stockholders or other stockholder action;
 
·
make it more difficult for stockholders to take certain corporate actions; and
 
·
may delay or prevent a change of control.
 
                 These and other provisions of CBS’ charter documents, certain provisions of Delaware law and the substantial insider ownership of CBS’ securities could delay or make more difficult certain types of transactions involving a change of control of CBS or its management. As a result, the market price of CBS’ common stock may be adversely affected.
 
ITEM 6. EXHIBITS
 
            The exhibits filed or furnished with this quarterly report are listed in the Exhibit Index that immediately follows the signatures hereto, which list is incorporated herein by reference.
 
SIGNATURES
 
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.
 
 
CRUMBS BAKE SHOP, INC.
 
 
 
Date:  November 14, 2013
By:
/s/ Julian R. Geiger
 
 
Julian R. Geiger
 
 
President and Chief Executive Officer
 
 
(Principal Executive Officer)
Date:  November 14, 2013
By:
/s/ John D. Ireland
 
 
John D. Ireland
 
 
Senior Vice President-Finance, Chief Financial
 
 
Officer and Treasurer
 
 
(Principal Accounting Officer)
 
 
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EXHIBIT INDEX
 
Exhibit No.
 
Description
 
 
 
31.1
 
Section 302 CEO Certification (filed herewith)
 
 
 
31.2
 
Section 302 CFO Certification (filed herewith)
 
 
 
32.1
 
Section 906 Certifications (furnished herewith)
 
 
 
101. INS
 
Instance Document (filed herewith)
 
 
 
101.SCH
 
Schema Document (filed herewith)
 
 
 
101.CAL
 
Calculation Linkbase Document (filed herewith)
 
 
 
101.DEF
 
Definition Linkbase Document (filed herewith)
 
 
 
101.LAB
 
Labels Linkbase Document (filed herewith)
 
 
 
101.PRE
 
Presentation Linkbase Document ( filed herewith)
 
 
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