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EXCEL - IDEA: XBRL DOCUMENT - Vape Holdings, Inc.Financial_Report.xls
EX-31.1 - CERTIFICATION - Vape Holdings, Inc.f10q0613ex31i_peoplestring.htm
EX-32.1 - CERTIFICATION - Vape Holdings, Inc.f10q0613ex32i_peoplestring.htm
EX-32.2 - CERTIFICATION - Vape Holdings, Inc.f10q0613ex32ii_peoplestring.htm
EX-31.2 - CERTIFICATION - Vape Holdings, Inc.f10q0613ex31ii_peoplestring.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
 

 Form 10-Q

 
x QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the quarterly period ended June 30, 2013
 
or
 
o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
 
For the Transition Period from               to              .
 

 
Commission File Number 333-163290
 

 
PEOPLESTRING CORPORATION
(Exact name of registrant as specified in its charter)
 

 
Delaware
 
90-0436540
(State or other jurisdiction of incorporation or organization)
 
(I.R.S. Employer Identification No.)

20301 Ventura Boulevard, Suite 126B, Woodland Hills, California 91364
(Address of principal executive offices) (Zip Code)

(949) 743-3399      
(Registrant’s telephone number, including area code)

Indicate by check mark whether the registrant: (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days. Yes o No x

Indicate by check mark whether the registrant has submitted and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes ¨ No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer
o
Accelerated filer
o
Non-accelerated filer
o
Smaller reporting company
x
(Do not check if a smaller reporting company)
   

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes ¨ No x

Number of shares of Common Stock outstanding at September 27, 2013:

 
Common Stock, par value $0.00001 per share
 
62,618,500
 
(Class)
 
(Number of Shares)
 


 
 

 
PEOPLESTRING CORPORATION
FORM 10-Q
JUNE 30, 2013

INDEX TO FORM 10-Q

 
PAGE
 
     
 1
 
 2
 
 3
 
 4
 
 5
 9
 11
 11
     
 
     
 13
 13
 13
 13
 13
 13
 13
 
 14
 
 E-1

 
 

 
SPECIAL NOTE REGARDING FORWARD-LOOKING STATEMENTS
 
Certain information included in this Quarterly Report on Form 10-Q and other filings of the Registrant under the Securities Act of 1933, as amended (the “Securities Act”), and the Securities Exchange Act of 1934, as amended (the “Exchange Act”), as well as information communicated orally or in writing between the dates of such filings, contains or may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act.  Forward-looking statements in this Quarterly Report on Form 10-Q, including without limitation, statements related to our plans, strategies, objectives, expectations, intentions and adequacy of resources, are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Such statements are subject to certain risks, trends and uncertainties that could cause actual results to differ materially from expected results.  Among these risks, trends and uncertainties are the availability of working capital to fund our operations, the competitive market in which we operate, the efficient and uninterrupted operation of our computer and communications systems, our ability to generate a profit and execute our business plan, the retention of key personnel, our ability to protect and defend our intellectual property, the effects of governmental regulation and other risks identified in the Registrant’s filings with the Securities and Exchange Commission  from time to time.
 
In some cases, forward-looking statements can be identified by terminology such as “may,” “will,” “should,” “could,” “expects,” “plans,” “anticipates,” “believes,” “estimates,” “predicts,” “potential” or “continue” or the negative of such terms or other comparable terminology.  Although the Registrant believes that the expectations reflected in the forward-looking statements contained herein are reasonable, the Registrant cannot guarantee future results, levels of activity, performance or achievements.  Moreover, neither the Registrant, nor any other person, assumes responsibility for the accuracy and completeness of such statements.  The Registrant is under no duty to update any of the forward-looking statements contained herein after the date of this Quarterly Report on Form 10-Q.
 
 
 

 
 
Item 1.     Financial Statements
 
        Certain information and footnote disclosures required under accounting principles generally accepted in the United States of America have been condensed or omitted from the following financial statements pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”).  It is suggested that the following consolidated financial statements be read in conjunction with the year-end consolidated financial statements and notes thereto included in the Annual Report on Form 10-K for the year ended December 31, 2012 of PeopleString Corporation (“PeopleString” or the “Company”).
 
        The results of operations for the three and six months ended June 30, 2013 and 2012 are not necessarily indicative of the results of the entire fiscal year or for any other period.
 
 
1

 
PEOPLESTRING CORPORATION AND SUBSIDIARY
 (Unaudited)

   
June 30,
2013
   
December 31,
2012
 
ASSETS
 
Current assets:
           
Cash and cash equivalents
  $ -     $ 14,349  
Accounts receivable - net of allowance of $0 and $300, respectively
    -       619  
Total current assets
  $ -     $ 14,968  
                 
LIABILITIES AND STOCKHOLDERS' DEFICIT
 
Current liabilities:
               
Accounts payable
  $ 24,000     $ 8,409  
Accrued expenses
    -       16,465  
Unearned revenue
    -       7,500  
Total current liabilities
    24,000       32,374  
                 
Stockholders' equity (deficit):
               
Common stock, $0.00001 par value - authorized 250,000,000 shares; issued and outstanding 62,618,500 and 39,518,500 shares, respectively
    626       395  
Additional paid-in capital
    2,340,788       2,188,391  
Accumulated deficit
    (2,365,414 )     (2,206,192 )
Total stockholders' deficit
    (24,000 )     (17,406 )
Total liabilities and stockholders' deficit
  $ -     $ 14,968  

See notes to unaudited consolidated financial statements.
 
 
2


PEOPLESTRING CORPORATION AND SUBSIDIARY
 (Unaudited)

   
For the Three Months Ended
   
For the Six Months Ended
 
   
June 30,
   
June 30,
 
   
2013
   
2012
   
2013
   
2012
 
Revenues
  $ -     $ -     $ -     $ -  
General and administrative expenses
    146,313       248,677       167,192       469,802  
Operating loss
    (146,313 )     (248,677 )     (167,192 )     (469,802 )
Loss before provision for income taxes
    (146,313 )     (248,677 )     (167,192 )     (469,802 )
Provision for income taxes
    -       -       -       -  
Net loss from continuing operations
    (146,313 )     (248,677 )     (167,192 )     (469,802 )
Net income (loss) from discontinued operations
    -       22,975       7,970       (49,692 )
Net loss
  $ (146,313 )   $ (225,702 )   $ (159,222 )   $ (519,494 )
Net income (loss) per common share - basic and diluted:
                               
Continuing operations
  $ (0.00 )   $ (0.01 )   $ (0.00 )   $ (0.01 )
Discontinued operations
    -       0.00       0.00       (0.00 )
Net loss
  $ (0.00 )   $ (0.01 )   $ (0.00 )   $ (0.01 )
Weighted average common shares outstanding:
                               
Basic and diluted
    61,603,115       39,189,929       50,621,815       38,659,159  
 
See notes to unaudited consolidated financial statements.
 
 
3


PEOPLESTRING CORPORATION AND SUBSIDIARY
 (Unaudited)

   
For the Six Months Ended
 
   
June 30,
 
   
2013
   
2012
 
Cash flows from operating activities:
           
   Discontinued operations:
           
  Net income (loss)
  $ 7,970     $ (49,692 )
  Adjustments to reconcile net income (loss) to net cash provided by operating activities:
               
  Non-cash stock-based compensation
    -       28,000  
  Changes in operating assets and liabilities:
               
Decrease in accounts receivable, net
    619       54,793  
(Decrease) in accounts payable
    -       (300 )
(Decrease) in accrued expenses
    -       (53,046 )
(Decrease) in unearned revenue
    (7,500 )     (1,332 )
 Net cash provided by operating activities - discontinued operations
    1,089       21,577  
   Continuing operations:
               
  Net loss
  $ (167,192 )   $ (469,802 )
  Adjustments to reconcile net loss to net cash used in operating activities:
               
 Non-cash stock-based compensation
    152,628       166,007  
 Changes in operating assets and liabilities:
               
Decrease in prepaid expenses and other current assets
    -       775  
Increase (decrease) in accounts payable
    15,591       (1,972 )
(Decrease) increase in accrued expenses
    (16,465 )     4,000  
 Net cash used in operating activities - continuing operations
    (15,438 )     (300,992 )
 Net cash used in operating activities
    (14,349 )     (322,569 )
Net change in cash and cash equivalents
    (14,349 )     (322,569 )
Cash and cash equivalents - beginning of period
    14,349       400,724  
Cash and cash equivalents - end of period
  $ -     $ 78,155  
                 
Supplementary information:
               
Cash paid during the period for:
               
Interest
  $ -     $ -  
Income taxes
  $ -     $ -  
Non-cash transactions during the periods - none
               
 
See notes to unaudited consolidated financial statements.
 
 
4

 
PEOPLESTRING CORPORATION AND SUBSIDIARY
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
 
 
NOTE 1.  DESCRIPTION OF BUSINESS AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
 
ORGANIZATION
 
PeopleString was incorporated in the State of Delaware on January 2, 2009. The Company was formed to develop technology that would allow users of social networks to earn incentives through online and offline activities by the user and his or her network. In March 2009, PeopleString’s incentive-based social network was introduced to the market.
 
RewardString Corporation (“RewardString”), incorporated in the State of Delaware, was formed in late 2010 to develop technology relating to social media marketing. PeopleString currently owns 100% of RewardString’s outstanding common stock.
 
On May 17, 2013, the Company began the process of winding down the previously existing operations and certain shareholders transferred control of the Company to an unrelated third party.  Also see Note 7 for merger agreement entered into on August 9, 2013 which is subject to closing.
 
BASIS OF PRESENTATION
 
The consolidated balance sheet as of June 30, 2013, and the consolidated statements of operations and cash flows for the periods presented herein have been prepared by PeopleString Corporation (“PeopleString” or the “Company”) and are unaudited.  In the opinion of management, all adjustments (consisting solely of normal recurring adjustments) necessary to present fairly the financial position, results of operations and cash flows for all periods presented have been made.  The information for the consolidated balance sheet as of December 31, 2012 was derived from audited financial statements.  The results of operations for the three and six months ended June 30, 2013 are not necessarily indicative of the results to be expected for the year ending December 31, 2013.
 
These Notes to Unaudited Consolidated Financial Statements should be read in conjunction with the consolidated financial statements and related notes included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2012.
 
DISCONTINUED OPERATIONS
 
The Company classifies operations as discontinued when a formal plan has been established and approved by those in charge of governance in accordance with Accounting Standards Codification (“ASC”) No. 205-20 “Presentation of Financial Statements – Discontinued Operations”.  On May 17, 2013, as a result of the change in control of the Company, the operations and cash flows of all discontinued operations have been eliminated as the Company will not have any significant continuing involvement in the discontinued operations.  No significant direct cash flows from discontinued operations resulted in 2013.  No significant amounts of corporate overhead are included in discontinued operations as these amounts are reported in General and Administrative expenses in the accompanying consolidated statements of operations.
 
PRINCIPLES OF CONSOLIDATION
 
The consolidated financial statements include the accounts of PeopleString and its subsidiary, RewardString, which is a wholly-owned subsidiary. All intercompany transactions and balances have been eliminated.
 
PER-SHARE INFORMATION
 
Basic per-share information includes the weighted average shares outstanding during the periods.  Dilutive per-share information includes options and warrants, to the extent these are not anti-dilutive.  During the periods presented, no securities were included in the computation of dilutive shares outstanding using the treasury-stock method since the exercise prices exceeded the average market value of the Company's common stock.
 
RECENT ACCOUNTING PRONOUNCEMENTS
 
The Financial Accounting Standards Board issues Accounting Standard Updates (“ASUs”) to amend the authoritative literature in Accounting Standards Codification (“ASC”). There have been a number of ASUs to date that amend the original text of ASC. The Company believes those issued to date either (i) provide supplemental guidance, (ii) are technical corrections, (iii) are not applicable to the Company or (iv) are not expected to have a significant impact on the Company.
 
NOTE 2. GOING CONCERN
 
PeopleString’s consolidated financial statements reflect a net loss of $159,222, net cash used in operations of $14,349 and an accumulated deficit of $2,365,414. The Company had limited working capital and began winding down existing operations effective May 17, 2013, upon transfer of control of the Company. These matters raise substantial doubt about the ability of PeopleString to continue as a going concern. The new control party expects to obtain funding for the new operations for the foreseeable future; however, there are no assurances that the Company will obtain such funding.  PeopleString’s consolidated financial statements do not include any adjustments to reflect the possible effects on recoverability and classification of assets or the amounts and classification of liabilities that may result from the inability to continue as a going concern.
 
 
5

 
PEOPLESTRING CORPORATION AND SUBSIDIARY
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 3. ACCRUED EXPENSES
 
Accrued expenses at June 30, 2013 and December 31, 2012 were $0 and $16,465, respectively, primarily for professional fees.
 
NOTE 4. COMMON STOCK
 
On January 9, 2012, PeopleString issued 200,000 fully vested shares of its common stock, valued at $0.04 per share, in consideration for marketing services provided by two vendors. PeopleString recorded expense of $8,000 in connection with the issuance of these shares. The market value of PeopleString’s common stock on January 9, 2012 was $0.04 per share.
 
On January 17, 2012, PeopleString issued 400,000 fully vested shares of its common stock, valued at $0.05 per share, in consideration for marketing services provided by three vendors. PeopleString recorded expense of $20,000 in connection with the issuance of these shares. The market value of PeopleString’s common stock on January 17, 2012 was $0.05 per share.
 
On April 24, 2012, PeopleString issued 1,300,000 fully vested shares of its common stock, valued at $0.09 per share, in consideration for investor relation services provided by Bluewave Advisors. PeopleString recorded expense of $117,000 in connection with the issuance of these shares. The market value of PeopleString’s common stock on April 24, 2012 was $0.09 per share.
 
On April 5, 2013, PeopleString issued to each of three (3) departing officers, 7,700,000, 7,700,000 and 7,700,000 fully vested shares of its common stock. PeopleString recorded expense of $138,600 in connection with the issuance of these shares. The market value of PeopleString’s common stock on April 5, 2013 was $0.006 per share.
 
NOTE 5. DISCONTINUED OPERATIONS
 
The financial results of the Company’s discontinued operations for the three and six months ended June 30, 2013 and 2012 is as follows:
 
   
For the Three Months Ended
   
For the Six Months Ended
 
   
June 30,
   
June 30,
 
   
2013
   
2012
   
2013
   
2012
 
Revenues
  $ -     $ 38,047     $ 7,970     $ 65,854  
Expenses
    -       15,072       -       115,546  
Net income (loss)
  $ -     $ 22,975     $ 7,970     $ (49,692 )
 
The following is the condensed balance sheets of the discontinued operations as of June 30, 2013 and December 31, 2012:
 
   
June 30,
2013
   
December 31,
 2012
 
Assets
  $ -     $ 14,968  
                 
Liabilities
    -       7,500  
Stockholders' equity
    -       7,468  
Total liabilities and stockholders' equity
  $ -     $ 14,968  
 
Management believes there are no contingent liabilities related to discontinued operations.
 
 
6

 
PEOPLESTRING CORPORATION AND SUBSIDIARY
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
 
NOTE 6. SHARE-BASED COMPENSATION
 
Warrants:
 
Warrant activity during the six months ended June 30, 2013 was as follows:
 
   
Shares
   
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual Term
   
Aggregate
Intrinsic
Value
 
Warrants outstanding at January 1, 2013
    1,368,000     $ 0.70       3.4     $ -  
Warrants granted
    -     $ -                  
Warrants exercised
    -     $ -                  
Warrants cancelled/forfeited/expired
    -     $ -                  
Warrants outstanding at June 30, 2013
    1,368,000     $ 0.70       2.9     $ -  
Warrants exercisable at June 30, 2013
    1,368,000     $ 0.70       2.9     $ -  
 
The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the aggregate difference between the closing stock prices of the Company’s common stock at the specified dates and the exercise prices for in-the-money warrants) that would have been received by the warrant holders if all in-the-money warrants had been exercised on the specified dates.   
 
There were no warrants granted, forfeited or exercised during the three and six months ended June 30, 2013 and 2012. 
 
Options:
 
Option activity during the three months ended June 30, 2013, was as follows:
 
   
Shares
   
Weighted
Average
Exercise
Price
   
Weighted
Average
Remaining
Contractual Term
   
Aggregate
Intrinsic
Value
 
Options outstanding at January 1, 2013
    5,000,000     $ 0.33       2.9     $ -  
Options granted
    -     $ -                  
Options exercised
    -     $ -                  
Options cancelled/forfeited/expired
    -     $ -                  
Options outstanding at June 30, 2013
    5,000,000     $ 0.33       2.4     $ -  
Options exercisable at June 30, 2013
    5,000,000     $ 0.33       2.4     $ -  
 
The aggregate intrinsic value in the table above represents the total pre-tax intrinsic value (the aggregate difference between the closing stock prices of PeopleString’s common stock at the specified dates and the exercise prices for in-the-money options) that would have been received by the option holders if all in-the-money options had been exercised on the specified dates.   
 
There were no options granted, forfeited or exercised during the three and six months ended June 30, 2013 and 2012. There were 0 and 2,949,500 options cancelled during the six months ended June 30, 2013 and 2012, respectively. For the three months ended June 30, 2013 and 2012, PeopleString recorded stock-based option compensation expense of $3,507 and $30,869, respectively, related to options granted in 2011. For the six months ended June 30, 2013 and 2012, PeopleString recorded stock-based option compensation expense of $14,028 and $49,007, respectively, related to options granted in 2011.
 
 
7

 
PEOPLESTRING CORPORATION AND SUBSIDIARY
NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS
 
The fair value of each option award is estimated on the date of grant using the Black-Scholes valuation model, consistent with the provisions of ASC 718. Because option-pricing models require the use of subjective assumptions, changes in these assumptions can materially affect the fair value of the options. PeopleString has limited relevant historical information to support the expected exercise behavior because no exercises have taken place.
 
NOTE 7. SUBSEQUENT EVENTS
 
On May 10, 2013, the Board of directors approved of the conversion of an outstanding trade payable owed to Anslow & Jaclin, LP to equity of PeopleString at a mutually agreed upon price of no less than $0.001 per share..  Soon thereafter, the shareholders of Vape Holdings, Inc. (see below) acquired the outstanding convertible debt from Anslow & Jaclin, LP.  On August 9, 2013, the Company approved a conversion price of $0.002 per share at the time the market value of PeopleString’s common stock was $0.014 per share. Due to the establishment of the beneficial conversion feature of the convertible debt, $20,000 will be expensed as interest and included in additional paid-in capital based on the conversion discount in the period ending September 30, 2013 as the note is due on demand.
 
On August 9, 2013, PeopleString, the Company’s wholly-owned subsidiary, RewardString Corporation (“RewardString”), and Vape Holdings, Inc., a Nevada corporation (“Vape”), entered into a Merger and Reorganization Agreement (the “Agreement”) whereby Vape will be merged with RewardString, with Vape being the surviving entity (the “Merger”). In consideration for the merger, the shareholders of Vape will receive a total of 187,381,500 shares of common stock of the Company on a pro rata basis in exchange for 355,000 shares of Vape common stock, representing 100% of the outstanding common stock of Vape. The total shares of the Company being issued on a pro rata basis to Vape shareholders represents 74.95% of the total issued and outstanding common stock of the Company.  The merger among PeopleString, RewardString and Vape will be accounted for as a reverse acquisition and change in reporting entity, whereby Vape will be the accounting acquirer.  Accordingly, the assets and liabilities of PeopleString and RewardString will be recorded at fair value.  In addition, the historical results of operations and cash flows of Vape will be reported beginning in the quarter ended September 30, 2013, if closed by such date, for all periods required to be presented.
 
 
8

 
 
The Company has provided below information about PeopleString Corporation’s (“PeopleString” or the “Company”) financial condition and results of operations for the three and six months ended June 30, 2013 and 2012.  This information should be read in conjunction with PeopleString’s unaudited consolidated financial statements for the three and six months ended June 30, 2013 and 2012, including the related notes thereto, which begin on page 1 of this report. These unaudited consolidated financial statements should be read in conjunction with the year-end consolidated financial statements and notes thereto included in the Annual Report on Form 10-K for the year ended December 31, 2012 of the Company. The following discussion and analysis contains forward-looking statements that reflect the Company’s plans, estimates and beliefs. The Company’s actual results could differ materially from those discussed in the forward-looking statements.
 
Background
 
PeopleString was incorporated in the State of Delaware on January 2, 2009. The Company was formed to develop technology that would allow users of social networks to earn incentives through online and offline activities by the user and his or her network. In March 2009, PeopleString’s incentive-based social network was introduced to the market.
 
RewardString Corporation (“RewardString”), incorporated in the State of Delaware, was formed in late 2010 to develop technology relating to social media marketing. PeopleString currently owns 100% of RewardString’s outstanding common stock.
 
On May 17, 2013, certain shareholders transferred control of the Company to an unrelated third party and the Company formally began the process of winding down the previously existing operations.
 
On August 9, 2013, PeopleString, the Company’s wholly-owned subsidiary, RewardString Corporation, and Vape entered into a Merger and Reorganization Agreement (the “Agreement”) whereby Vape will be merged with RewardString, with Vape being the surviving entity (the “Merger”). In consideration for the merger, the shareholders of Vape will receive a total of 187,381,500 shares of common stock of the Company on a pro rata basis in exchange for 100% of the outstanding common stock of Vape. The total shares of the Company being issued on a pro rata basis to Vape shareholders represents 74.95% of the total issued and outstanding common stock of the Company.
 
Overview
 
PeopleString formally discontinued existing operations on May 17, 2013 as a result of the change in control transaction.
 
Since the quarterly filing for the period ended September 30, 2012, the Company has maintained limited operations and has continued to move forward into new business opportunities.
 
The Company plans to design, market, and distribute vaporizers, electronic cigarettes, and e-cigarette “juice” under several unique brands and sales channels. Electronic cigarettes come in a variety of designs ranging from those that look vastly like traditional cigarettes, to larger vaporizer units which are capable of vaporizing liquid with varying viscosity or even herbal products such as lavender or chamomile. The process of vaporization is believed to eliminate the smoke, tar, ash, and other byproducts of traditional smoking by utilizing lower temperatures in a controlled electronic environment.

The Company has completed a competitive analysis, begun the process of planning and designing future products, and begun market research and consumer brand testing.

The Company intends to build revenue lines by participating in multiple aspects of the vaporizer and e-cigarette industry, most notably:

1)  
Partnering with existing manufacturers to create new brands for identified niche markets;
 
2)  
Acquiring other products, brands, or retail businesses within the e-cigarette and vaporizer industry based   upon the Company’s access to capital;
 
3)  
Aligning with proven resellers of related products, such as distributors which currently market traditional cigarettes to convenience stores or other targeted retail outlets;

4)  
ROI-based marketing initiatives intended to drive retail sales which are brand- or demographic-centric;

5)  
Offering quality OEM / ODM services within 24 months featuring US manufacturing;
 
6)  
Creating co-branded products to leverage other brand recognition, such as creating e-cigarettes for casinos or large entertainment venues;
 
 
9

 
7)  
Manufacturing domestic e-cigarette “juice” which meets or surpasses imminent industry standards for quality in materials and production;
 
8)  
Ensuring the company is abreast of all intellectual property and creating new intellectual property which improves or includes new feature in this emerging industry;
 
9)  
Leveraging a base of available engineers which have previously deconstructed competing products with plans to create company prototypes and future products for the Company’s brands;

Gross margins for product sales are expected to vary vastly based upon sales avenues: retail (such as sales through the Company website(s) which are currently in development), wholesale (such as sales which are generated through retail accounts at minimum volumes), or distributor relationships (value-added resellers, such as sales which are generated through supply chains which currently feature competing products).

Based upon company and industry research, the vaporizer and e-cigarette industry is poised to exceed over one billion ($1 billion USD) in retail sales in 2013.
 
Critical Accounting Policies
 
PeopleString’s discussion and analysis of financial condition and results of operations are based upon PeopleString’s unaudited consolidated financial statements, which have been prepared in accordance with accounting principles generally accepted in the United States of America. The preparation of these unaudited consolidated financial statements requires PeopleString to make estimates and judgments that affect the reported amounts of assets, liabilities, revenues and expenses and related disclosure of contingent assets and liabilities. PeopleString evaluated its estimates, including but not limited to those related to such items as costs to complete performance contracts, accruals, depreciable/useful lives, revenue recognition and valuation allowances for deferred tax assets. PeopleString based its estimates on historical experience and on various other assumptions that were believed to be reasonable under the circumstances, the results of which form the basis for making judgments about the carrying value of assets and liabilities that were not readily apparent from other sources.  Actual results could differ from those estimates.  Critical accounting policies are described in PeopleString’ s Form 10-K for the year ended December 31, 2012, to the extent these are still relevant.
 
The merger among PeopleString, RewardString and Vape will be accounted for as a reverse acquisition and change in reporting entity, whereby Vape will be the accounting acquirer.  Accordingly, the assets and liabilities, if any, of PeopleString and RewardString will be recorded at fair value.  In addition, the historical results of operations and cash flows of Vape will be reported beginning in the quarter ended September 30, 2013, if closed by such date, for all periods required to be presented.
 
Discontinued Operations
 
We classified operations as discontinued when we adopted a formal plan in accordance with Accounting Standards Codification (“ASC”) No. 205-20 “Presentation of Financial Statements – Discontinued Operations.”  On May 17, 2013, as a result of the change in control of the Company, the operations and cash flows of all discontinued operations have been eliminated as the Company will not have any significant continuing involvement in the discontinued operations.  No significant direct cash flows from discontinued operations resulted in 2013.  No significant amounts of corporate overhead are included in discontinued operations as these amounts are reported in General and Administrative expenses in the accompanying consolidated statements of operations.
 
Results of Operations
 
The results of operations information below provides details on the discontinued operations for net income, revenue cost of revenue and sales and marketing expenses. General and administrative expenses provide details on continuing operations and include items such as management compensation, SEC compliance, insurance, office and other general expenses.
 
For the Six Months Ended June 30, 2013 and 2012
 
Net Income (Loss).  For the six months ended June 30, 2013, net income was $7,970, as compared to net loss of $49,692 for the six months ended June 30, 2012. The $57,662 increase in net earnings was primarily attributable to a $115,288 decrease in operating expenses, partially offset by a $57,626 decrease in revenues.
 
Revenues.  For the six months ended June 30, 2013, revenues were $7,970, a $57,626 decrease from revenues of $65,596 earned in the six months ended June 30, 2012. Of the revenues generated for the six months ended June 30, 2013, $7,970 was generated from product and service fees and $0 was generated from advertisers and affiliates, as compared to $42,934 from product and service fees and $22,662 from advertisers and affiliates for the six months ended June 30, 2012.
 
 
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Operating Expenses.  For the six months ended June 30, 2013, operating expenses were $0, a $115,546 decrease from operating expenses of $115,546 incurred in the six months ended June 30, 2012.
 
Cost of revenues: Cost of revenues for the six months ended June 30, 2013 were $0, as compared to $3,853 for the same prior year period.  The decrease in cost was primarily attributable to decreased network fees.
 
Sales and marketing: Sales and marketing expenses for the six months ended June 30, 2013 were $0, as compared to $111,693 for the same prior year period.  The decrease in expense was primarily attributable to reduced consultant expenses and marketing expenses
 
General and administrative: General and administrative expenses for the six months ended June 30, 2013 were $167,192, as compared to $469,802 for the same prior year period.  The $302,610 decrease in expense was primarily attributable to decreased investor relations and compensation expenses.
 
Liquidity and Capital Resources
 
PeopleString has suffered losses since inception and has limited liquidity as of June 30, 2013.  On May 17, 2013, certain shareholders transferred control of the Company to an unrelated third party and the Company formally began the process of winding down the previously existing operations. The new control party expects to fund the Vape operations for the foreseeable future; however, there are no assurances that the Company will obtain such funding for the new business.  The Company’s independent auditors issued an explanatory paragraph in their report for the year ended December 31, 2012 about substantial doubt about the Company’s ability to continue as a going concern.
 
PeopleString’s cash balance as of June 30, 2013 was $0, which was a decrease of $14,349 from the cash balance of $14,349 as of December 31, 2012. This decrease to the cash balance was primarily attributable to a net loss.
 
PeopleString’s current officers and directors have not, as of the date of this filing, loaned any funds to PeopleString. There are no formal commitments or arrangements to advance or loan funds to PeopleString or repay any such advances or loans.
 
 
PeopleString is a smaller reporting company and is therefore not required to provide this information.
 
 
(a) Evaluation of disclosure controls and procedures.
 
Management, with the participation of our chief executive officer and chief financial officer, evaluated the effectiveness of our disclosure controls and procedures pursuant to Rule 13a-15 under the Exchange Act. In designing and evaluating the disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives. In addition, the design of disclosure controls and procedures must reflect the fact that there are resource constraints and that management is required to apply its judgment in evaluating the benefits of possible controls and procedures relative to their costs.
 
Based on management’s evaluation, our chief executive officer and chief financial officer concluded that, as of June 30, 2013, our disclosure controls and procedures are designed at a reasonable assurance level and are effective to provide reasonable assurance that information we are required to disclose in reports that we file or submit under the Exchange Act is recorded, processed, summarized and reported within the time periods specified in SEC rules and forms, and that such information is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow timely decisions regarding required disclosure.
 
(b) Changes in internal control over financial reporting.
 
We review our system of internal control over financial reporting and make changes to our processes and systems to improve controls and increase efficiency, while ensuring that we maintain an effective internal control environment. Changes may include such activities as implementing new, more efficient systems, consolidating activities, and migrating processes.
 
There were no changes in our internal control over financial reporting that occurred during the period covered by this Quarterly Report on Form 10-Q that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.
 
 
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(c) Management’s report on internal control over financial reporting.
 
Management is responsible for establishing and maintaining adequate control over financial reporting for PeopleString.  Internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with U.S. generally accepted accounting principles.  Internal controls over financial reporting includes those policies and procedures that: (1) pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of PeopleString; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with U.S. generally accepted accounting principles, and that receipts and expenditures of PeopleString are being made only in accordance with authorizations of management and directors of PeopleString; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of PeopleString’s assets that could have a material effect on the financial statements.
 
Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluations of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
 
Management, with the participation of its principal executive officer and principal financial and accounting officer, conducted an evaluation of the effectiveness of PeopleString’s internal control over financial reporting based on the framework in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. Based on this evaluation, management concluded that the Company’s internal control over financial reporting was effective as of June 30, 2013.
 
 
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PeopleString is not a party to, and none of its property is the subject of, any pending legal proceedings. To PeopleString’s knowledge, no governmental authority is contemplating any such proceedings.
 
 
PeopleString is a smaller reporting company and is therefore not required to provide this information.
 
 
None.
 
 
None.
 
 
Not Applicable.
 
 
None.
 
 
See Index of Exhibits commencing on page E-1.
 
 
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Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
  PeopleString Corporation  
 
Registrant
   
Dated:  September 27, 2013
/s/ Jerome S. Kaiser     
 
Jerome S. Kaiser
 
Chief Executive Officer
 
(Principal Executive Officer)
 
Dated:  September 27, 2013
/s/ Jerome S. Kaiser     
 
Jerome S. Kaiser
 
Chief Financial Officer
 
(Principal Financial and Accounting Officer)
 
 
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Exhibit No.
 
Description of Exhibit
31.1
 
Section 302 Certification of Chief Executive Officer.
31.2
 
Section 302 Certification of Chief Financial Officer.
32.1*
 
Certification of Chief Executive Officer pursuant to 18 U.S.C. Section 1350.
32.2*
 
Certification of Chief Financial Officer pursuant to 18 U.S.C. Section 1350.
101.INS **
 
XBRL Instance Document
101.SCH **
 
XBRL Taxonomy Schema
101.CAL **
 
XBRL Taxonomy Calculation Linkbase
101.DEF **
 
XBRL Taxonomy Definition Linkbase
101.LAB **
 
XBRL Taxonomy Label Linkbase
101.PRE **
 
XBRL Taxonomy Presentation Linkbase
 
* The certifications attached as Exhibit 32.1 and Exhibit 32.2 accompanying this Quarterly Report on Form 10-Q are not deemed filed with the Securities and Exchange Commission and are not to be incorporated by reference into any filing of PeopleString Corporation, under the Securities Act of 1933, as amended, or the Securities Exchange Act of 1934, as amended, whether made before or after the date of this Quarterly Report on Form 10-Q, irrespective of any general incorporation language contained in such filing.
 
** Furnished herewith. XBRL (Extensible Business Reporting Language) information is furnished and not filed or a part of a registration statement or prospectus for purposes of Sections 11 or 12 of the Securities Act of 1933, as amended, is deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, and otherwise is not subject to liability under these sections.
 
 E-1