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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

 

FORM 10-Q

 

x	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

For the quarterly period ended March 31, 2013

 

o	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934

 

 For the transition period from ______to______.

 

Commission File Number: 021-165129

 

SAN LOTUS HOLDING INC.

(Exact name of registrant as specified in its charter)

 

Nevada	45-2960145
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification Number)
3F B302C, No. 185 Kewang Road Longtan Township, Taoyuan County 325 Taiwan (R.O.C.)
(Address of principal executive office and zip code)
+886-3-4072339 & 886-3-4071534 fax
(Registrant’s telephone number, including area code)

 

Indicate by check mark whether the issuer (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.  Yes x  No o

 

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (229.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).  Yes x   No o

 

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company.  See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

 

Lar         Large Accelerated filer o		Accelerated filer o
Non-accelerated filer o		Smaller reporting company x

 

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yesx   No o

 

As of May 12, 2012, 14,572,130 shares of the Registrant’s common stock, $0.1 par value, were outstanding.

 

 

 

SAN LOTUS HOLDING INC.

 

FORM 10-Q

 

For the quarter ended March 31, 2013

 

 

TABLE OF CONTENTS

 

			Page No.
PART I – FINANCIAL INFORMATION
Item 1.		Financial Statements.	1
		Condensed Consolidated Balance Sheets as of March 31, 2013 (Unaudited) and December 31, 2011 (Audited)	1
		Condensed Consolidated Statements of Income and Comprehensive Income for the Three Months Ended March 31, 2013 and 2012 (Unaudited)	2
		Condensed Consolidated Statements of Cash Flows for the Three Months Ended March 31, 2013 and 2012 (Unaudited)	3
		Notes to Unaudited Consolidated Financial Statements.	4 - 7
Item 2.		Management's Discussion and Analysis of Financial Condition and Results of Operations.	8
Item 3		Quantitative and Qualitative Disclosures About Market Risk.	10
Item 4		Controls and Procedures.	11
PART II – OTHER INFORMATION
Item 1.		Legal Proceedings.	12
Item 1A.		Risk Factors.	12
Item 2.		Unregistered Sales of Equity Securities and Use of Proceeds.	13
Item 3.		Defaults Upon Senior Securities.	13
Item 4.		Submission of Matters to a Vote of Security Holders	14
Item 5.		Other Information.	14
Item 6.		Exhibits.	15

 

 

 

CAUTIONARY NOTE ON FORWARD LOOKING STATEMENTS

 

This Quarterly Report on Form 10-Q (this “Report”) contains “forward-looking statements.” Forward-looking statements discuss matters that are not historical facts. Because they discuss future events or conditions, forward-looking statements may include words such as “anticipate,” “believe,” “estimate,” “intend,” “could,” “should,” “would,” “may,” “seek,” “plan,” “might,” “will,” “expect,” “predict,” “project,” “forecast,” “potential,” “continue,” negatives thereof or similar expressions. Forward-looking statements speak only as of the date they are made, are based on various underlying assumptions and current expectations about the future and are not guarantees. Such statements involve known and unknown risks, uncertainties and other factors that may cause our actual results, level of activity, performance or achievement to be materially different from the results of operations or plans expressed or implied by such forward-looking statements. We cannot predict all of the risks and uncertainties. Accordingly, such information should not be regarded as representations that the results or conditions described in such statements or that our objectives and plans will be achieved and we do not assume any responsibility for the accuracy or completeness of any of these forward-looking statements. Except to the extent required by law, we undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, a change in events, conditions, circumstances or assumptions underlying such statements, or otherwise.  Readers are urged to carefully review and consider the various disclosures made throughout the entirety of this Report.

 

 

 

PART 1 - FINANCIAL INFORMATION

 

Item 1. Financial Statements

 

SAN LOTUS HOLDING INC. AND SUBSIDIARIES
(A DEVELOPMENT STAGE COMPANY)
CONDENSED CONSOLIDATED BALANCE SHEETS

 

		March 31, 2013				December 31, 2012
ASSETS		(Unaudited)
Current Assets
Cash in Bank		$	111,821			$	277,210
Prepaid and other current assets			296,395				196,082
Total Current Assets			408,216				473,292
Fixed assets- net			658,491				672,830
Total Assets		$	1,066,707			$	1,146,122
LIABILITIES AND EQUITY
Current Liabilities
Accrued expenses		$	3,723			$	10,629
Other payable			124,667				123,703
Total  Current Liabilities			128,390				134,332
Stockholders' Equity
Common stock, $0.1 par value, 1,500,000,000 shares authorized,
14,572,130 shares issued and outstanding
as of March 31, 2013 and December 31, 2012			1,457,213				1,457,213
Additional paid-in capital			24,000				24,000
Deficit accumulated during the development stage			(538,539	)			(469,883	)
Other comprehensive income			2,391				7,208
Total stockholders' equity			945,065				1,018,538
Noncontrolling interest			(6,748	)			(6,748	)
Total Equity			938,317				1,011,790
Total Liabilities and Equity		$	1,066,707			$	1,146,122

 

 

 

 

The Accompanying Notes Are an Integral Part of the Financial Statements.

 

 

SAN LOTUS HOLDING INC. AND SUBSIDIARIES

(A DEVELOPMENT STAGE COMPANY)

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

AND PERIOD FROM JUNE 21, 2011 (INCEPTION) THROUGH MARCH 31, 2013

(UNAUDITED)

 

										Deficit Accumulated from
										June 21, 2011
		Three Months Ended				Three Months Ended				(Inception) through
		March 31, 2013				March 31, 2012				March 31, 2013
Revenue		$	-			$	-			$	-
General and administrative expenses			68,656				615				591,902
Loss from Operations			(68,656	)			(615	)			(591,902	)
Other income (expenses)
Interest income			-				-				115
Loss from long-term investment			-				(6,975	)			(20,837	)
Gain from disposal of long-term investments			-				-				20,837
Total other income (expense)			-				(6,975	)			115
Net loss before income taxes			(68,656	)			(7,590	)			(591,787	)
Provision for income taxes			-				-				-
Net loss			(68,656	)			(7,590	)			(591,787	)
Net loss attributable to noncontrolling interest			-				-				(53,248	)
Net loss attributable to San Lotus Holding Inc		$	(68,656	)		$	(7,590	)		$	(538,539	)
Net Loss Per Share-
Basic and Diluted		$	(0.00	)		$	(0.00	)		$	(0.07	)
Weighted Average Shares Outstanding:
Basic and Diluted			14,572,130				2,000,000				7,771,604
Other comprehensive income, net of tax:
Net loss		$	(68,656	)		$	(7,590	)		$	(538,539	)
Foreign currency translation adjustment, net of tax			(4,817	)			-				2,391
Total comprehensive income (loss)			(73,473	)			(7,590	)			(536,148	)
Comprehensive income (loss) attributable to the noncontrolling interest			-				-				(53,248	)
Comprehensive income (loss) attributable to San Lotus Holding Inc		$	(73,473	)		$	(7,590	)		$	(536,148	)

 

 

The Accompanying Notes Are an Integral Part of the Financial Statements.

 

 

SAN LOTUS HOLDING INC.

(A DEVELOPMENT STAGE COMPANY)

CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOW

FOR THE THREE MONTHS ENDED MARCH 31, 2013 AND 2012

AND PERIOD FROM JUNE 21, 2011 (INCEPTION) THROUGH MARCH 31, 2013

(UNAUDITED)

 

										Accumulated from
		Three Months Ended				Three Months Ended				June 21, 2011 (Inception)
		March 31, 2013				March 31, 2012				through March 31, 2013
Cash flows from operating activities
Net loss		$	(68,656	)		$	(7,590	)		$	(538,539	)
Adjustments to reconcile net loss to net cash used in operations:
Depreciation			12,684				-				38,227
Loss from long-term investment			-				6,975				20,837
Gain from disposal of investments			-				-				(20,837	)
Changes in assets and liabilities:
Increase in prepaid and other current assets			(101,392	)			-				(296,673	)
Increase in accrued expenses			(6,824	)			(614	)			3,731
Increase in other payable			1,135				-				108,283
Noncontrolling interest			-				-				(53,248	)
Net cash used in operating activities			(163,053	)			(1,229	)			(738,219	)
Cash flows from investing activities
Purchase of fixed assets			-				-				(697,123	)
Long-term investments			-				(96,500	)			(156,000	)
Disposal of long-term investments			-				-				156,000
Net cash used in investing activities			-				(96,500	)			(697,123	)
Cash flows from financing activities
Issuance of shares			-				-				1,481,213
Noncontrolling interest			-				-				46,500
Net cash provided by financing activities			-				-				1,527,713
Effect of exchange rate changes on cash and cash equivalents			(2,336	)			-				19,450
Net change in cash			(165,389	)			(97,729	)			111,821
Cash and cash equivalents
Beginning			277,210				178,950				-
Ending		$	111,821			$	81,221			$	111,821
Supplemental disclosure of cash flows
Cash paid during the period for:
Interest expense		$	-			$	-			$	-
Income tax		$	-			$	-			$	-

 

The Accompanying Notes Are an Integral Part of the Financial Statements.

 

 

 

SAN LOTUS HOLDING INC.

(A DEVELOPMENT STAGE COMPANY)

NOTES TO UNAUDITED CONDENSED FINANCIAL STATEMENTS
MARCH 31, 2013

 

 

NOTE 1- NATURE OF OPERATIONS AND SUMMARY OF ACCOUNTING POLICIES

 

Basis of Presentation

 

The accompanying unaudited condensed interim financial statements have been prepared pursuant to the rules and regulations of the Securities and Exchange Commission (the “SEC”) and generally accepted accounting principles for interim financial reporting. Accordingly, they do not include all of the information and footnotes required by generally accepted accounting principles for complete financial statements. In the opinion of management, the unaudited condensed consolidated financial statements contained in this report reflect all adjustments that are normal and recurring in nature and considered necessary for a fair presentation of the financial position and the results of operations for the interim periods presented. The year-end condensed balance sheet data was derived from audited financial statements, but does not include all disclosures required by generally accepted accounting principles of the United States of America (“GAAP”). The results of operations for the interim period are not necessarily indicative of the results expected for the full year. These unaudited, condensed consolidated financial statements, footnote disclosures and other information should be read in conjunction with the financial statements and the notes thereto included in the Company’s Registration Statement on Form S-1 for the year ended December 31, 2012.

 

Nature of Business

 

San Lotus Holding Inc., a company in the developmental stage (the “Company” or “San Lotus”), was incorporated on June 21, 2011 in the State of Nevada. The Company has not conducted business operations nor had revenues from operations since its inception. The Company’s business plan is to design and market global travel packages and affinity travel excursions throughout the world, and develop a global travel and leisure agency business.

 

The Company’s year-end is December 31.

 

Basis of Consolidation

 

The consolidated financial statements include the accounts of San Lotus Holding Inc. and its majority owned subsidiaries. All significant intercompany accounts and transactions are eliminated.

 

Going Concern

 

These financial statements were prepared on the basis of accounting principles applicable to a going concern, which assumes the realization of assets and discharge of liabilities in the normal course of business. As shown in the accompanying financial statements, the Company had an accumulated deficit of $538,539 as of March 31, 2013, and it had no revenue from operations since its inception.

 

The Company faces all the risks common to companies at the development stage, including capitalization and uncertainty of funding sources, high initial expenditure levels, uncertain revenue streams and difficulties in managing growth. The Company's losses raise substantial doubt about its ability to continue as a going concern. The Company's financial statements do not reflect any adjustments that might result from the outcome of this uncertainty.

 

The Company is currently addressing its liquidity issue by continually seeking investment capital through private placements of common stock and debt. The Company believes its current and future plans enable it to continue as a going concern. The Company's ability to achieve these objectives cannot be determined at this time. These financial statements do not give effect to any adjustments which would be necessary should the Company be unable to continue as a going concern and therefore be required to realize its assets and discharge its liabilities other than the normal course of business and at amounts which may differ from those in the accompanying consolidated financial statements.

 

 

Use of Estimates

 

The preparation of financial statements in conformity with GAAP requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.

 

Cash and Cash Equivalents

 

Cash and cash equivalents include cash and all highly liquid instruments with original maturities of three months or less.

 

Property & Equipment

 

Property and equipment are stated at cost. Expenditures for maintenance and repairs are charged to earnings as incurred; additions, renewals and betterments are capitalized. When property and equipment are retired or otherwise disposed of, the related cost and accumulated depreciation are removed from the respective accounts, and any gain or loss is included in operations. Depreciation of property and equipment is provided using the straight-line method for substantially all assets with estimated lives as follows:

 

Building			40 years
Vehicles			5 years
Equipment			5 years

 

As of March 31, 2013, the Company’s property and equipment consisted of the following:

 

Building		$	346,256
Land			145,027
Vehicles			168,077
Equipment			37,291
Accumulated depreciation			(38,160	)
		$	658,491

Depreciation expenses were $12,684 for the three-month period ended March 31, 2013.

 

Net Income (Loss) Per Share

 

Basic income (loss) per share is computed by dividing net income by weighted average number of shares of common stock outstanding during each period. Diluted income per share is computed by dividing net loss by the weighted average number of shares of common stock, common stock equivalents and potentially dilutive securities outstanding during each period. At March 31, 2013, the Company does not have any outstanding common stock equivalents; therefore, a separate computation of diluted loss per share is not presented.

 

Income Taxes

The Company accounts for income taxes in accordance with ASC 740, Income Taxes, which requires that the Company recognize deferred tax liabilities and assets based on the differences between the financial statement carrying amounts and the tax basis of assets and liabilities, using enacted tax rates in effect in the years the differences are expected to reverse. Deferred income tax benefit (expense) results from the change in net deferred tax assets or deferred tax liabilities. A valuation allowance is recorded when, in the opinion of management, it is more likely than not that some or all of any deferred tax assets will not be realized.

 

 

Recent Accounting Pronouncements

 

The Company does not expect the adoption of recently issued accounting pronouncements to have a significant impact on its result of operations, financial position or cash flow.

 

Subsequent Events

 

The Company evaluated all events or transactions that occurred after March 31, 2013 up through the date the Company issued these financial statements.

 

NOTE 2- INCOME TAXES

 

San Lotus has not yet realized income as of the date of this report, and no provision for income taxes has been made. At March 31, 2013, there were no deferred tax assets or liabilities.

 

 

 

 

******

 

 

 

Item 2. Management’s Discussion and Analysis of Financial Condition and Results of Operation

 

This Quarterly Report on Form 10-Q contains “forward-looking” statements, as such term is defined in the Private Securities Litigation Reform Act of 1995.  These forward-looking statements consist of information relating to the Company that is based on the beliefs of the Company’s management as well as assumptions made by and information currently available to the Company’s management. When used in this report, the words “anticipate,” “believe,” “estimate,” “expect” and “intend” and words or phrases of similar import, as they relate to the Company or Company management, are intended to identify forward-looking statements. Such statements reflect the current risks, uncertainties and assumptions related to certain factors including, without limitation, competitive factors, general economic conditions, customer relations, relationships with vendors, the interest rate environment, governmental regulation and supervision, seasonality, distribution networks, product introductions and acceptance, technological change, changes in industry practices, onetime events and other factors described herein and in other filings made by the Company with the Securities and Exchange Commission. Based upon changing conditions, should any one or more of these risks or uncertainties materialize, or should any underlying assumptions prove incorrect, actual results may vary materially from those described herein as anticipated, believed, estimated, expected or intended. The Company does not intend to update these forward-looking statements.

 

BUSINESS OVERVIEW

 

San Lotus Holding Inc. was incorporated in the state of Nevada on June 21, 2011 to market travel products and services to the growing “baby boomer” market, with an initial focus on the Asian market.

 

We are a development stage company that plans to market global travel products to the retiring baby boomer generation in the Asian markets. We are in the initial stages of opening a travel agency in Taiwan, Republic of China. On May 21, 2012, we obtained a license from the Investment Commission, Ministry of Economic Affairs, Taiwan (R.O.C.) to invest into Taiwan through our wholly-owned subsidiary, Green Forest Management Consulting Inc., a Taiwan (R.O.C.) company. We anticipate that we will be able to obtain this approval by the fourth quarter of 2013. The challenges we anticipate in obtaining the necessary approvals to operate a travel agency in Taiwan (as well as in other countries) primarily involves meeting the statutory requirements related to capital requirements, statutory reserves and employing fit, proper and qualified management. These challenges have already been addressed by starting our business in Taiwan (as referenced in Risk Factors under government approval). We expect to begin generating revenue in Taiwan in the fourth quarter of 2013, after we obtain the relevant licenses and approval from Taiwan’s government.

 

Our travel services entity in Taiwan will provide both outbound travel services for customers based in Taiwan and inbound travel services for customers based abroad and coming to Taiwan. Both the outbound and inbound services will be conducted in our Taiwan office, except the inbound services will rely in part on advertising conducted or directed outside of Taiwan.

 

We will not only book airplane tickets, hotels and tours, but design specialized destination-related travel services for our customers based on their specific needs and desires while they are in Taiwan. In this way, our market will consist of both those potential travelers based in Taiwan, but also anyone from any other country who might be planning a trip to Taiwan or need assistance with designing a travel itinerary once they arrive in Taiwan. We will market our products and services to the travel population in Taiwan and abroad through our website, www.sanlotusholding.com, as well as through services such as Twitter and other media outlets. In addition, we have already taken steps to begin marketing our services to the Chinese market in California through a California television station, TBWTV Inc. (“TBWTV”). We plan to use this entity for purposes of gaining access to a means of advertising our services to the California market of potential Taiwan travelers. Our vice president and secretary, Yu Chien Yang and Chen Kuan Yu, sit on the board of directors of TBWTV and, as a result, have knowledge of when preferred advertising slots become available and may be able to assist us in gaining preferable advertising rates, although we have no contractual guarantees on either of these issues. In addition, we have purchased three vehicles to provide transportation to our customers while they are in California, a common destination for Taiwan business travelers and tourists. We intend to use the cars, with hired drivers, to provide car service for our customers from the airport to their hotels or other desired destinations upon their arrival in California. Providing car service is an experimental project at this point as we only have three vehicles available for use. We will charge our customers an amount that will cover our expenses in providing the car and driver. In the event the service is popular and appears to benefit our services, we may add to the service in the future, at which time we would reevaluate the amount we charge for the service.

 

 

In addition to developing our business in Taiwan, in the first quarter of 2013, we entered into non-binding letters of intent to acquire existing travel services agencies in Taipei City, Taiwan, Hong Kong, Vietnam, Vancouver, British Columbia and California. We plan to proceed in negotiating terms for these acquisitions over the course of the next several months while we simultaneously gather operational data from our module operation in Taiwan. At the same time, we entered into non-binding letters of intent to acquire land in Taiwan, which land we intend to use to develop destination-related travel services. Each of these non-binding letters of intent were disclosed to the SEC in a Current Report on Form 8-K shortly after our entry into each such non-binding letter of intent.

 

Regarding the development of our travel services entity in Taiwan, our plan is to build up a successful module operation in Taiwan and to gain meaningful operational data for one year before using it as a model to replicate throughout Asia. It is critically important for us to obtain credible data in terms of the following (per module main office, plus branch officers):

 

1.       Start-up Cost

A.          Capital requirements - $100,000 upon application license – June, 2013

B.          Statutory reserve - $20,000 upon approval of license – June, 2013

C.          Fees – estimated at $1,000 upon application for license – June, 2013

D.          Rent deposit – estimated at $2,000 upon rental of office – September, 2012

E.           Equipment, etc. – estimated at $5,000 – September, 2012

F.           Purchase of condominium and automobiles in California - $628,141 – June, 2012

G.          Purchase of interest in A Peace World Holding Inc. - $46,500 – January, 2012

2.       Operating Expenses

A.          Number of employees and salary per office – two employees at $1,500 each per month for a total of $3,000 – September, 2012

B.          Office size and rent – approximately 700 square feet @ $1,500 per month – September, 2012

C.          Telecommunications – estimated @ $200 per month starting in June and increasing to $700 starting September, 2012

D.          Utilities, etc. – estimated @ $500 per month starting in September, 2012

E.           Advertising – estimated at $5,000 for initial television advertising development – November, 2012

F.           Condominium expenses – estimated at $1,500 per month starting in June, 2013

G.          Automobile-related expenses – estimated at $1,500 per month starting in June, 2013

3.       Projected Sales

A.          Dollar sales/commission per office

B.          Breakdown of sales by product

4.       Projected Cash Flow

5.       Breakeven point and Projected Earnings

 

Making projections using real figures based on the module operations should lower our level of risk as we expand into other countries. While it is premature to set any definitive dates in applying for obtaining statutory approval to operate travel agencies beyond Taiwan (R.O.C.), we anticipate that after one full year of operation, we will have sufficient data to construct an expansion plan for establishing ventures beyond Taiwan.

 

Products and Services Offered:

·         Transportation: airlines / buses / car rentals / railways / cruises;

 

·         Accommodation: hotels / resorts / cruises; and

 

·         Packaged holidays / local tours.

 

Our business strategy is to generate revenue mainly through commissions or mark-ups for selling travel products. For example, for airplane tickets, for which we do not take inventory, we will receive commission revenue from the airlines as compensation for selling airplane tickets to our customers. In other words, our revenue will not come directly from the payments which the customers make to the airlines, but instead our commission revenue will be paid by the product provider (e.g. airlines) directly to our Company. The size of commission will vary from product to product, depending on how product providers (e.g. airlines) set their distribution strategy. Below is an estimate of the commission percentage we expect to be able to obtain for each type of product:

 

 

 

Type of Product	Estimated Commission %
Transportation	3 ~ 10%
Accommodation	3 ~ 10%
Packaged Tours	3 ~ 10%

 

Another type of revenue would come from mark-ups. Our mark-up revenue will be earned when we choose to take inventory on products such as hotel stays, cruise trips or tours. This type of revenue is different from commission-based revenue in that we will secure the product outright before customers purchase the product. After we purchase the product, we would then sell the product to the customer at a higher price, thereby earning the difference or mark-up as profit. The size of the mark-up will vary depending on our inventory level, market conditions and customer preference.

 

Below is an estimate of the mark-up percentage and the initial cost of obtaining wholesale inventory for each type of product:

 

Type of Product	Estimated Mark-up %	Initial Cost of Obtaining Wholesale Inventory
Transportation	5 ~ 20%	$10,000
Accommodation	10 ~ 30%	$30,000
Packaged Tours	10 ~ 20%	$10,000

 

We expect to incur the cost of obtaining wholesale inventory starting in the fourth quarter of 2013 or as soon as our license to operate a travel agency has been granted. Consequently, we will recover the cost and make a profit when inventory is turned over or sold. The profitability of our mark-up business will depend on how frequent inventory is turned.

 

We anticipate providing other ancillary travel services such as submitting visa applications on behalf of clients. It is our understanding that it is customary to charge a handling fee of US$5~10 for the submission of a visa application. These types of services, however, should only constitute a small part of our overall revenue.

 

We plan to market our company to high-income individuals and affinity groups, such as private schools, alumni groups and wealth management organizations at banks and investment firms. Our plan to reach these target customers is through seeking lists from the affinity groups and marketing online. In terms of seeking lists from affinity groups, our strategy involves no upfront cost to our company. We will instead share the profits with the organizations that provided such lists when customers purchase travel products through our company. Our general rule of thumb is to share 50% of the profit with the affinity group. This estimate may be adjusted upward or downward depending on the size and quality of the customer list. Separately, we plan to market our company online through our company website. Currently under construction, our company website, www.sanlotusholding.com, will be a vehicle to promote our offerings to a wide audience. We plan on interacting with our retail customers primarily through our website. Our customers will be able to place their purchases via the telephone, through credit card or bank transfer payment.

 

Business Development

 

The Company seeks to develop mutually beneficial business relationships with travel product providers, such as airlines, hotels and tour operators, and will begin offering travel products to our customers. The Company will work on reaching a variety of affinity groups and reaching agreements to service their customers. The Company plans to launch a website to begin marketing our services online. The Company anticipates the cost of the website to be less than $5,000 and expects to have it operational by the end of the second quarter of 2013. We have projected our costs as a reporting company in our first year to be approximately $100,000 in legal fees and $60,000 in auditing fees, including our first 10-K filing and annual audit.

 

Marketing and Sales

 

Our initial marketing efforts will be designed to drive prospective clients to our website, www.sanlotusholding.com, when operational. We plan to use social media vehicles such as Twitter and Facebook to generate awareness of our website. We expect to engage prospective clients through promoting our website and responding to requests for information. Eventually, we expect to use broader-based email marketing to generate a much larger number of sales leads that will be followed up with a personal exchange, via email or telephone, but there is no guarantee this will be successful. We will also market to potential customers based in California through TBWTV, a Chinese language television station based in California.

 

 

We have taken the following steps in implementing our business plan:

 

Vendor Discussion and Supplier Agreements

 

We have contacted vendors to provide travel related products to our customers. Below is a summary of the number of vendors who have responded favorably to our request. We have not signed any formal supplier agreements with product vendors.

 

Type of Vendor	Number of Vendor
Airline	2
Bus Company	1
Cruise Company	2
Hotel	7
Resort	2
Other Travel Agency	2

 

Website Development

 

We have registered the domain name for our company’s website and have commenced work with a web designer in constructing the website.

 

Television Advertising in California

 

We will begin advertising our services to potential Taiwan travelers in California through TBWTV Inc., a local California station geared toward Chinese speaking audiences, sometime in the fourth quarter of 2013. With California’s large Asian population and strong business connections with Taiwan, we believe there is potential to develop a strong customer base in California by directing potential customers to our website. As part of this effort, we have purchased a condominium unit in California so that our management and employees will be able to easily be able to travel to California to work on our television advertising campaign, as well as enable them to work with our various U.S. service providers. In addition, we purchased three vehicles that will be used to transport our management, as well as our customers, when in California.

 

Affinity Groups

 

We have used the contacts of our directors and officers in initially contacting various affinity groups. Thus far, we have had conversations with no less than five groups that have expressed interest in sharing their group list with our company. However, at this time we have not executed any of agreements with these companies. Below is a summary of the statistics we wish to reach regarding various affinity groups:

 

Type of Vendor	Number of Vendor
Airline	5
Bus Company	2
Cruise Company	2
Hotel	15
Resort	5
Other Travel Agency	5

 

 

 

We are in the process of applying for our license to operate a travel agency in Taiwan. We expect to receive approval for our business license by sometime in the fourth quarter of 2013. Once proper licenses and approvals have been granted, we will need to take the following steps in generating revenue:

 

·

Formally launch online operations (by the end of Second Quarter 2013)

·

Sign formal supplier agreements with product vendors that have expressed interest previously (by the end of the year 2013)

·

Begin advertising with TBWTV (by June, 2013)

·

Sign on additional product vendors (ongoing)

·

Sign profit sharing agreements with affinity groups that have expressed interest previously (by the end of the year 2012)

·

Sign on additional affinity groups (ongoing)

·

Hire office staff (by the end of June 2013)

 

These steps will ensure that we have sufficient product and service offerings to attract customers, both to launch our operations and on an ongoing basis going forward.

 

In addition to the aforementioned steps, we may also from time to time invest in travel-related service providers that we believe can help better service our customers and help them meet their travel needs. Through investing in such entities, we may be able to recoup some of our costs through maintaining small ownership interests in the entities our clients use. Furthermore, by investing in these entities, we may be able to work with them to better improve their travel offerings or related services or bring the entities up to the standard of service our customers expect. We recently made one such investment in A Peace World Holding Inc. (“APW”), a company in the early stages of developing destination real estate products and services. We expect that APW, based on its expressed business plans, will develop destination real estate that our customers will be interested in traveling to, thus enhancing the products and services we can provide to our customers. Any costs involved in offering such products and services to our customers, if there are any such costs, will be incorporated into the fees we charge our customers for our service. At this time we have no further plans for making any additional such investments and therefore have no plans of making further capital expenditures in relation to such investments.

 

Competition

 

We will face competition from many individuals and companies that also market travel products. Observation tells us that the current travel industry is generally driven by the lowest cost provider. However, different segments of the market, such as the affluent segment, consider factors beyond cost when they plan vacations and travel. Ahead of cost, an affluent consumer may value factors such as convenience, comprehensive service, and luxury and/or prestige, to name a few. We believe that a successful marketing effort to reach the affluent market segment (retiring baby boomers) with the right quality of products should increase our revenue opportunity. In Taiwan, market conditions for the travel industry are similar to those of the U.S. There is a mix of large travel agencies, online service providers and small-scale local operators. However, since Taiwan is geographically much smaller than the U.S., competition is fierce.

 

In Taiwan, there are four types of travel agencies:

 

1.       Mega Agencies

A.          Lion Travel

B.          Cola Tour

C.          EZ Travel

2.       Intermediate-Small – locally or regionally owned agencies

A.          Star Travel

B.          SET Tour

3.       Independent Agencies: Usually catering to a special or niche market

A.          Royal Jet Way

B.          Perfect Travel

C.          Life Tour

4.       Airline & other types of travel consolidators

A.          China Airlines

B.          EVA Airlines

C.          American Express

 

 

We feel at this time we would fall into the Independent Agency category and hope to create our own niche as a more customer-oriented agency or travel service provider with a reputation of going the “extra mile” wherever possible in connecting the right type of customers with the right type of products.

 

EMERGING GROWTH COMPANY STATUS

 

We qualify as an “emerging growth company” under the Jumpstart Our Business Startups Act (the “JOBS Act”). As a result, we are permitted to rely on exemptions from certain disclosure requirements. For so long as we are an emerging growth company, we will not be required to:

 

●	have an auditor report on our internal controls over financial reporting pursuant to Section 404(b) of the Sarbanes-Oxley Act;

 

●	comply with any requirement that may be adopted by the Public Company Accounting Oversight Board regarding mandatory audit firm rotation or a supplement to the auditor’s report providing additional information about the audit and the financial statements (i.e., an auditor discussion and analysis);

 

●	submit certain executive compensation matters to shareholder advisory votes, such as “say-on-pay” and “say-on-frequency”; and

 

●	disclose certain executive compensation related items such as the correlation between executive compensation and performance and comparisons of the CEO’s compensation to median employee compensation.

 

In addition, Section 107 of the JOBS Act also provides that an emerging growth company can take advantage of the extended transition period provided in Section 7(a)(2)(B) of the Securities Act for complying with new or revised accounting standards. In other words, an emerging growth company can delay the adoption of certain accounting standards until those standards would otherwise apply to private companies. We have elected to take advantage of the benefits of this extended transition period. Our financial statements may therefore not be comparable to those of companies that comply with such new or revised accounting standards.

 

We will remain an “emerging growth company” for up to five years, or until the earliest of (i) the last day of the first fiscal year in which our total annual gross revenues exceed $1 billion, (ii) the date that we become a “large accelerated filer” as defined in Rule 12b-2 under the Securities Exchange Act of 1934, which would occur if the market value of our ordinary shares that is held by non-affiliates exceeds $700 million as of the last business day of our most recently completed second fiscal quarter or (iii) the date on which we have issued more than $1 billion in non-convertible debt during the preceding three year period.

 

 

RESULTS OF OPERATIONS

 

The following table summarizes our historical condensed consolidated statements of operations data.

 

										Deficit Accumulated from
										June 21, 2011
		Three Months Ended				Three Months Ended				(Inception) through
		March 31, 2013				March 31, 2012				March 31, 2013
Revenue		$	-			$	-			$	-
General and administrative expenses			68,656				615				591,902
Loss from Operations			(68,656	)			(615	)			(591,902	)
Other income (expenses)
Interest income			-				-				115
Loss from long-term investment			-				(6,975	)			(20,837	)
Gain from disposal of long-term investments			-				-				20,837
Total other income (expense)			-				(6,975	)			115
Net loss before income taxes			(68,656	)			(7,590	)			(591,787	)
Provision for income taxes			-				-				-
Net loss			(68,656	)			(7,590	)			(591,787	)
Net loss attributable to noncontrolling interest			-				-				(53,248	)
Net loss attributable to San Lotus Holding Inc.		$	(68,656	)		$	(7,590	)		$	(538,539	)
Net Loss Per Share-
Basic and Diluted		$	(0.00	)		$	(0.00	)		$	(0.07	)
Weighted Average Shares Outstanding:
Basic and Diluted			14,572,130				2,000,000				7,771,604
Other comprehensive income, net of tax:
Net loss		$	(68,656	)		$	(7,590	)		$	(538,539	)
Foreign currency translation adjustment, net of tax			(4,817	)			-				2,391
Total comprehensive income (loss)			(73,473	)			(7,590	)			(536,148	)
Comprehensive income (loss) attributable to the noncontrolling interest			-				-				(53,248	)
Comprehensive income (loss) attributable to San Lotus Holding Inc.		$	(73,473	)		$	(7,590	)		$	(536,148	)

 

 

 

Three Months Ended March 31, 2013 and 2012

 

Revenues.  We did not generate any revenue for the three-month periods ended March 31, 2013 and March 31, 2012. We have generated no revenues since our formation on June 21, 2011.

General and Administrative Expenses.  We incurred general and administrative expenses of $68,656 and $615 during the three-month periods ended March 31, 2013 and 2012, respectively. This was an increase of $68,041 or 11,063.5%. This increase was mainly due to an increase in our development efforts, hiring additional professional service firms to assist us in our audit and Securities and Exchange Commission filings, and initial development costs for our business.

 

Income (loss) from operations.   Loss from operations increased approximately $(68,041), or 11,063.5%, to $(68,656) for the three months ended March 31, 2013 from $(615) for the three months ended March 31, 2012.  This increase was mainly due to an increase in our development costs as we began implementing our business plans.  

 

Other Income (expenses).  Other expenses decreased approximately $6,975, or 100%, to $0 for the three months ended March 31, 2013 from approximately $(6,975) for the three months ended March 31, 2012. This decrease was due to the disposal of certain long-term investments, which we sold in December of 2012.

 

Income (loss) Before Provision of Income Taxes.  Loss before income taxes increased approximately $(61,066), or 804.5%, to $(68,656) for the three months ended March 31, 2013 from $(7,590) for the same period in 2012.  This increase was mainly due to an increase in our development costs.

 

Provision for Income Taxes.  We have not yet generated income and thus have had no income tax liabilities during the three-month periods ending March 31, 2013 and 2012.

 

Net Income (loss).  Net loss increased approximately $(61,066), or 804.5%, to $(68,656) for the three months ended March 31, 2013 from $(7,590) for the same period in 2012.  This increase was due to continued expenditures, while earning no income, as we are in the initial stages of developing our business.

 

Foreign Currency Translation. Our foreign currency translation expense increased $(4,817), or 100%, to $(4,817) for the three months ended March 31, 2013 from $0 for the three months ended March 31, 2012. This increase was due primarily to our increased expenditures and development costs incurred during the period.

 

Total Comprehensive Income. Our total comprehensive income (loss) increased $(65,883), or 868.0%, to ($73,473) for the three months ended March 31, 2013 from $(7,590) for the three months ended March 31, 2012. This increase was due primarily to our increased expenditures and development costs incurred during the period.

 

Liquidity and Capital Resources

 

Our operations to date have been funded primarily by capital contributions from our initial investors, which should be adequate to fund the development of our operations for the next six months. To continue after that, we will either need to raise additional funds through the private placement of debt or equity securities, or borrow money from our founder and president, Chen Li Tsing.

 

Our working capital at March 31, 2013 totaled $111,821. This does not include funds that have already been injected into our wholly-owned Taiwan subsidiary, Green Forest Management Consulting Inc., a Taiwan entity (“Green Forest”). Green Forest presently has $68,329 in cash available, which we expect to be adequate to sustain Green Forest’s development costs for the next eight months.

 

Going Concern

 

At present, we have enough cash to pay for the general and administrative expenses of San Lotus Holding Inc. for the next six months and we have enough cash to fund our Taiwan subsidiary, Green Forest, for the next year. As such, and as we have yet to attain profitability, we may be reliant on obtaining additional financing, or taking out loans from our president, in order to continue developing our operations as planned. Based on these assumptions, our auditor has expressed doubt about our ability to continue as a going concern.

 

 

Critical Accounting Polices

 

We have made no material changes to our critical accounting policies in connection with the preparation of financial statements included in this Quarterly Report on Form 10-Q.

 

Impact of Accounting Pronouncements

 

There were no recent accounting pronouncements that have had a material effect on the Company’s financial position or results of operations.

 

Recently Issued Accounting Policies

 

The Company has implemented all new accounting pronouncements that are in effect. These pronouncements did not have any material impact on the financial statements unless otherwise disclosed, and the Company does not believe that there are any other new accounting pronouncements that have been issued that might have a material impact on its financial position or results of operations.

 

OFF-BALANCE SHEET ARRANGEMENTS

 

We do not have any off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition or results of operations.

 

Item 3. Quantitative and Qualitative Disclosures about Market Risks

 

We are a smaller reporting company as defined by Rule 12b-2 of the Securities Exchange Act of 1934 and are not required to provide the information under this item.

 

Item 4T. Controls and Procedures

 

Evaluation of disclosure controls and procedures.

 

Disclosure controls and procedures are controls and procedures that are designed to ensure that information required to be disclosed in our reports filed under the Securities Exchange Act of 1934 (the “Exchange Act”) are recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms. Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed by the Company in the reports it files or submits under the Exchange Act is accumulated and communicated to our management, including our chief executive officer and chief financial officer, as appropriate, to allow for timely decisions regarding required disclosure. In designing and evaluating our disclosure controls and procedures, management recognizes that any controls and procedures, no matter how well designed and operated, can provide only reasonable assurance of achieving the desired control objectives, and management is required to apply its judgment in evaluating and implementing possible controls and procedures.

 

Management conducted its evaluation of disclosure controls and procedures under the supervision of our chief executive officer. Based on that evaluation, our chief executive officer and chief financial officer concluded that our disclosure controls and procedures were not effective as of March 31, 2013 due to a material weakness in our internal control over financial reporting which is described below.

 

Management identified significant deficiencies related to (i) the lack of U.S. GAAP expertise of our chief financial officer, (ii) the lack of U.S. GAAP expertise of our internal accounting staff, and (iii) the company’s failure to have a board of directors consisting of a majority of independent directors and our lack of a director who qualifies as an audit committee financial expert as defined in Item 407(d)(5)(ii) of Regulation S-K. We plan to address these weaknesses in the near term as the Company develops.

 

Changes in internal controls.

 

There were no changes in our internal controls over financial reporting during the period covered by this report that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting. 

 

 

 

PART II - OTHER INFORMATION

 

Item 1. Legal Proceedings.

 

From time to time, we may become involved in various lawsuits and legal proceedings which arise in the ordinary course of business. Litigation is subject to inherent uncertainties and an adverse result in these or other matters may arise from time to time that may harm our business. We are currently not aware of any such legal proceedings or claims that we believe will have a material adverse affect on our business, financial condition or operating results.

 

Item 1A. Risk Factors

 

Not applicable.

 

Item 2. Unregistered Sales of Equity Securities and Use of Proceeds

 

None.

 

Item 3. Defaults Upon Senior Securities.

None

 

Item 4.  Submission of Matters to a Vote of Security Holders.

 

None.

 

Item 5. Other Information.

 

None.

 

Item 6. Exhibits.

 

Exhibit Number		Description
31.1	*	Certification of Chief Executive Officer Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002.
31.2	*	Certification of Chief Financial Officer Pursuant to 18 U.S.C. Section 1350 as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
32.1	**	Certification of Chief Executive Officer and Chief Financial Officer pursuant to 18 U.S.C Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002.
101.INS		XBRL Instance Document
101.SCH		XBRL Taxonomy Schema
101.CAL		XBRL Taxonomy Calculation Linkbase
101.DEF		XBRL Taxonomy Definition Linkbase
101.LAB		XBRL Taxonomy Label Linkbase
101.PRE		XBRL Taxonomy Presentation Linkbase

 

* Filed herewith.

** This certification is deemed not filed for purposes of section 18 of the Securities Exchange Act of 1934, as amended (Exchange Act), or otherwise subject to the liability of that section, nor shall it be deemed incorporated by reference into any filing under the Securities Act or the Exchange Act.

 

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

 

	SAN LOTUS HOLDING INC.
Date: May 13, 2013	By:	/s/ Chen Tseng Chih Ying
		Chen Tseng Chih Ying Chief Executive Officer and Principal Executive Officer

 

Date: May 13, 2013	By:	/s/ Lin Mu Chen
		Lin Mu Chen Chief Financial Officer and
		Principal Accounting Officer