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8-K - FORM 8-K - SEELOS THERAPEUTICS, INC.d523335d8k.htm
Apricus Biosciences, Inc.
(NASDAQ: APRI)
Corporate Presentation
April 18, 2013
1
Exhibit 99.1


Safe-Harbor Statement
Statements
under
the
Private
Securities
Litigation
Reform
Act,
as
amended:
With
the
exception of the historical information contained in this presentation, the matters
described herein contain forward-looking statements that involve risks and uncertainties
that may individually, mutually, or materially impact the matters herein described.  These
forward-looking statements include, but are not limited to: the ability to obtain regulatory
approval
for
Vitaros®
in
Europe
and
other
markets
in
the
time
frames
estimated,
if
at
all;
the ability to successfully develop other products in clinical development, including a room-
temperature formulation of Vitaros®
and Femprox®; our ability to enter into new licenses
and
partnering
agreements;
the
ability
of
our
partners
to
launch
Vitaros®
in
any
market,
our ability to realize revenue under existing license agreements; and our ability to
successfully commercialize Vitaros®. Attendees and readers of these materials are
cautioned not to place undue reliance on these forward-looking statements as actual
results could differ materially from the forward-looking statements contained herein. 
Attendees and readers of these materials are urged to read the risk factors set forth in the
Company’s most recent annual report on Form 10-K, subsequent quarterly reports filed on
Form 10-Q and its most recent SEC filings for additional risks and considerations that could
cause
actual
results
to
differ
materially
from
expected
results.
Company
disclaims
any
intention to update this presentation to reflect actual subsequent events.
2


Our Vision and Strategy
Our vision
is to be a leader in the development and
commercialization of innovative products that
improve sexual health
Our strategy
is to develop and seek regulatory
approval for our products and commercialize  those
products in major global markets by establishing
partnerships with leading pharmaceutical companies
3


Company Highlights
Established in 1995 as a pharmaceutical company. Headquartered in San Diego, CA
NASDAQ Listed: APRI
Proprietary NexACT®
drug delivery technology
Lead Products / Product Candidates:
Vitaros®
-
Topical Treatment for Erectile Dysfunction
Approved in Canada for entire ED patient population & awaiting approval
decision in Europe
Existing commercial partnerships with  Abbott, Takeda, Sandoz, Warner
Chilcott and Bracco
Strategic focus is on establishing new partnerships in the territories available
for licensing
Femprox®
-
Topical Treatment for Female Sexual Arousal Disorder (FSAD)
Potential best and first-in-class treatment for FSAD
Completed one successful Phase III proof-of-concept trial in China and moving
towards additional late-stage trials
Strategic focus is on developing and licensing Femprox®
throughout the world
4


Upcoming Expected Milestones
Vitaros®
approval decision:
Europe
Switzerland & other territories
Femprox®
regulatory & clinical design plan
communicated 
Commence sales of Vitaros®
in Canada by Abbott 
Additional Vitaros partnerships
5


6
NASDAQ:
APRI
Shares
outstanding:
29.9M
Shares
fully-diluted:
37.0M
Cash
position:
$15.1M
Share-price:
$3.00
Market
Cap:
$89.7M
As of December 31, 2012
As of April 10, 2013
Financial Snapshot


Vitaros®
7


Vitaros®
8
Vitaros®
(alprostadil/DDAIP.HCl) for the treatment of erectile dysfunction
Significant efficacy, including difficult to treat populations
Approved
in
Canada
launch
date
pending
Filed
in
Europe
using
DCP
approval
decision
expected
Q2
2013
Patent (issued and pending) coverage thru 2031
Seeking commercial partners: Europe, Asia Pacific & Emerging Markets
Rapid onset (generally 5-15 minutes)
Studied in over 3,300 patients
Diabetics, hypertensives, patients with cardiac issues or on nitrates/alpha
blockers, prostatectomy patients, Sildenafil (Viagra®) failures
Second
Generation
Cold Chain (2
C -
8
C)
7 Days Room Temp
Room Temperature
Expected 24-36 month
shelf-life


Vitaros®
-
Target Patient Population
9
1.
D2 Market Research, June 2007
2.
Sato
Y
et
al,
How
long
do
patients
with
erectile
dysfunction
continue
to
use
sildenafil
citrate?
International
Journal
of
Urology.
(2007)
14,
339-342
3.
Carvalheira AA, Pereira NM, Maroco J, and Forjaz V. Dropout in the treatment of erectile dysfunction with PDE5: A study on predictors and a qualitative analysis of
reasons for discontinuation. J Sex Med 2012;9:2361–2369
(Present Existing Market)
$2.6B Ex-US
51%
18%
20%
11%
ED Market Segmentation
PDE5 Market
Contraindicated Patients
Non-
Responders
Other Dropouts
Vitaros®
is a non-PDE-5 treatment for patients
who:
Want a faster acting and on-demand
treatment
Patients who prefer a locally acting
treatment instead of an oral treatment
Are contraindicated due to medications or
concurrent diseases (18%
1
)
Are healthy enough to take the PDE5
inhibitors but quit taking them because
they are non-responders (20%
1,3
) and
Drop out after initial prescription (31%
2
)
or drop out after 3 years from start (48%
2
)


Leading Commercial
& Development Partners
10
Partnerships throughout the world for Vitaros®


Femprox®
11


Femprox®
-
Product Overview
Femprox
®
(alprostadil/DDAIP.HCl) intended for the treatment of female
sexual arousal disorder (FSAD)
FSAD affects as many as 10M women in the US and is different than
Female Sexual Dysfunction
Achieved statistically significant efficacy in primary and secondary
endpoints with favorable safety and tolerability
No product currently approved in the US for FSAD
Regulatory guidance meetings (US, Europe, Canada) have occurred and
are planned
Patent (issued and pending) coverage through 2031
12
Seven clinical studies completed to date, including one, ~100-patient
Phase II study in the U.S. and a ~400-patient Phase III study in China


Femprox®
-
Profile
13
Indications and Usage
First-line topical treatment for Female Sexual Arousal Disorder
Mechanism of Action
Alprostadil  induces  vasodilation by means of a direct effect on vascular smooth
muscle, clitoral engorgement
DDAIP.HCl  as a patented proprietary permeation enhancer opens the cellular tight
junctions, allowing drugs to permeate through epidermal barriers, enabling rapid
absorption of high concentrations of alprostadil cream directly to the target site
Proof of Concept Phase III Clinical Trial and Result
Phase III study in ~400 patients completed in China
Femprox
met all primary and secondary endpoints and resulted in statistically
significant and clinically relevant response compared to placebo
Favorable safety and tolerability profile. Only 5 patients (1.2%) withdrawn from the
Phase III study because of local adverse events
No drug related serious adverse events were reported


Femprox®
-
Safety & Efficacy
Safety
Both alprostadil (US, CDN) and DDAIP.HCl (CDN) are approved agents
Administered
topical
and
locally
effects
are
local
only
and
of
short
duration
Other than Femprox®, other drug candidates are given systemically
(orally, transdermal, subcutaneous) resulting in an increased likelihood
of adverse events and reduced tolerability (which is being confirmed
clinically).
Hormones (testosterone)
Anti-depressants (SSRI’s)
Efficacy
Direct route of administration
Increases
blood
flow
to
the
genitals
-
this
is
recognized
as
a
major
component of sexual arousal
14


Development  Strategy
Completion of Femprox®
Product Plan
CMC
Non-clinical
Clinical
Commercial assessment
Publication Strategy
Life cycle management plan
IP strategy
Obtain US FDA Regulatory Guidance
End-of Phase II meeting with US FDA
Key Clinical Development Initiatives
Complete Femprox room temperature device design
Complete required supportive studies
Conduct pivotal Phase III trial(s) in the U.S.
15
APRI-
Confidential


Investment Thesis
Re-calibrated  business model:
Focus on sexual medicine
Disciplined leadership
Complete divesture of non-core assets
Strengthen development and partnering core competencies
Vitaros®
-
Topical Treatment for Erectile Dysfunction
Approval decision in Europe in 2013
Additional ex-US partnering opportunities
Progress on Vitaros room temperature device
Femprox®
-
Topical Treatment for Female Sexual Arousal Disorder (FSAD)
Potential first and best-in-class FSAD treatment
Completed one successful Phase III trial
Obtain FDA regulatory guidance in 2013
16
Potential near-term milestones:


For further information, please contact:
Steve Martin, SVP & CFO
smartin@apricusbio.com
+1-858-222-8041
Lourdes Catala, Argot Partners
lourdes@argotpartners.com
+1-646-439-0410
Apricus Biosciences
11975 El Camino Real, Suite 300
San Diego, CA 92130
17