Attached files
| file | filename |
|---|---|
| 8-K - CURRENT REPORT - Vitacost.com, Inc. | v320905_8k.htm |
EXHIBIT 99.1
Historical E-Commerce Statistics
| 2010 | 2011 | 2012 | |||||||
| 2Q | 3Q | 4Q | 1Q | 2Q | 3Q | 4Q | 1Q | 2Q | |
| # of Active Customers* | |||||||||
| - Total | 1,086 | 1,110 | 1,133 | 1,165 | 1,197 | 1,255 | 1,385 | 1,672 | 1,864 |
| - Vitacost.com | 1,223 | 1,275 | 1,396 | 1,490 | |||||
| # of New Customers* | |||||||||
| - Total | 149 | 144 | 129 | 165 | 157 | 181 | 255 | 416 | 324 |
| - Vitacost.com | 148 | 177 | 250 | 226 | |||||
| # of Orders* | |||||||||
| - Total | 697 | 674 | 734 | 837 | 866 | 866 | 1,002 | 1,295 | 1,181 |
| - Vitacost.com | 830 | 910 | 1,091 | 1,051 | |||||
| AOV (including shipping) | |||||||||
| - Total | $77.66 | $78.18 | $80.04 | $78.08 | $76.10 | $74.25 | $68.67 | $64.39 | $68.51 |
| - Vitacost.com | $76.16 | $72.66 | $70.94 | $73.43 | |||||
| YOY Growth | |||||||||
| # of Active Customers | |||||||||
| - Total | 10.2% | 13.1% | 22.2% | 43.5% | 55.8% | ||||
| - Vitacost.com | 10.2% | 10.2% | 12.5% | 19.7% | 24.5% | ||||
| # of New Customers | |||||||||
| - Total | 5.2% | 25.8% | 97.9% | 151.6% | 106.1% | ||||
| - Vitacost.com | 5.2% | 3.3% | 37.4% | 51.0% | 43.7% | ||||
| # of Orders | |||||||||
| - Total | 24.2% | 28.4% | 36.4% | 54.8% | 36.4% | ||||
| - Vitacost.com | 24.2% | 23.0% | 23.9% | 30.4% | 21.4% | ||||
| AOV (including shipping) | |||||||||
| - Total | (2.0%) | (5.0%) | (14.2%) | (17.5%) | (10.0%) | ||||
| - Vitacost.com | (2.0%) | (2.6%) | (9.2%) | (9.1%) | (3.5%) | ||||
*#s in 000s