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  FORM 10-Q

x  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT OF 1934
For the quarterly period ended September 30, 2011

o TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF
THE SECURITIES EXCHANGE ACT

Commission file number: 000-525-33
 
ACCREDITED MEMBERS HOLDING CORPORATION
 (Exact name of the registrant as specified in its charter)
 
 Colorado 
 20-8097439
 (State or other jurisdiction of incorporation or organization)
(IRS Employer Identification No.)
 
2 N. Cascade Avenue, Suite 1400
Colorado Springs, CO 80903
(Address of principal executive offices)

719-265-5821
Telephone number, including
Area code
 
(Former name or former address if changed since last report)


Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.   Yes x  No o
 
Indicate by check mark whether the registrant has submitted electronically and posted on its corporate web site, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x No o
 
Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).  Yes o No x

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company:

Large accelerated filer o       Accelerated filer o       Non-accelerated filer o       Smaller reporting Company x
 
There were 33,589,859 shares of the issuer's common stock, par value $0.001, outstanding as of November 14, 2011.
 


 
 

 

ACCREDITED MEMBERS HOLDING CORPORATION
QUARTERLY REPORT ON FORM 10-Q
FOR THE PERIOD ENDED SEPTEMBER 30, 2011
 
CONTENTS
 
PART I – Financial Information
Page
   
Item 1.  Financial Statements
 2
   
Condensed consolidated financial statements (unaudited):
 
   
Balance sheets 
 2
   
    Statements of operations and comprehensive loss 
 3
   
    Statement of change in equity  
 4
   
    Statements of cash flows 
 5
   
    Notes to unaudited consolidated financial statements 
 6 – 21
   
Item 2. Management’s Discussion and Analysis
 22
   
Item 3.  Quantitative and Qualitative Disclosures About Market Risk
 29
   
Item 4. Controls and Procedures 
 29
   
PART II – Other Information
 
   
Item 1. Legal Proceedings
 30
   
Item 1A. Risk Factors 
 30
   
Item 2. Unregistered Sales of Equity Securities and Use of Proceeds 
 30
   
Item 3.  Defaults Upon Senior Securities   
 30
   
Item 4.  Reserved 
 30
   
Item 5.  Other Information  
 30
   
Item 6. Exhibits 
 31
 
 
 
1
 

 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
CONSOLIDATED BALANCE SHEETS
 
   
September 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Assets
           
Current assets:
           
Cash
  $ 369,340     $ 511,626  
Accounts receivable, net
    106,494       362,245  
Related party receivable, net
    72,500       -  
Inventory
    82,749       83,229  
Prepaid expenses and other
    133,496       172,120  
Investment in marketable securities
    132,108       525,367  
Total current assets
    896,687       1,654,587  
                 
Property and equipment, net
    232,459       379,466  
Intangible assets
    851,398       1,488,398  
Cost investments
    572,172       368,000  
Investment in marketable securities
    958,796       -  
Investment in debt securities
    30,000       40,330  
Investment in warrants, including related party warrants of
               
$15,000 at September 30, 2011
    97,960       24,827  
Deposits and other assets
    6,294       6,294  
      2,749,079       2,307,315  
Total assets
  $ 3,645,766     $ 3,961,902  
                 
Liabilities
               
Current liabilities:
               
Accounts payable
  $ 418,786     $ 154,798  
Related party payable
    25,000       -  
Accrued expenses
    167,348       436,011  
Deferred revenue
    555,233       655,911  
Total current liabilities
    1,166,367       1,246,720  
Notes payable:
               
Related parties
    195,655       100,000  
Other
    705,881       100,000  
Deferred rent liability
    25,229       13,855  
Derivative liability
    156,695       707,000  
      1,083,460       920,855  
         Total liabilities
    2,249,827       2,167,575  
                 
Equity:
               
      Preferred stock; $0.10 par value; authorized shares - 10,000,000
               
         Series A; authorized shares - 425,000
               
         Series A; issued and outstanding shares - 398,477
    1,435,000       1,435,000  
      Common stock; $0.001 par value;
               
         Authorized shares - 100,000,000
               
         Issued and outstanding shares - 34,889,859 and 33,589,859
               
         (2011) and 32,625,859 and 31,325,859 (2010)
    33,589       31,325  
      Additional paid-in capital
    5,796,919       4,646,602  
      Other comprehensive income (loss)
    385,770       (136,584 )
      Accumulated deficit
    (6,202,479 )     (4,182,016 )
Total AMHC shareholders' equity
    1,448,799       1,794,327  
Noncontrolling interest (Note 11)
    (52,860 )     -  
          Total equity
    1,395,939       1,794,327  
Total liabilities and equity
  $ 3,645,766     $ 3,961,902  
 
 
 
See notes to unaudited condensed consolidated financial statements.

2
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
 
 
   
Three months ended
   
Nine months ended
 
   
September 30,
   
September 30,
 
   
2011
   
2010
   
2011
   
2010
 
   
(unaudited)
   
(unaudited)
   
(unaudited)
   
(unaudited)
 
Revenue, net:
                       
Investment and management services
  $ 334,661     $ 706,180     $ 1,315,732     $ 1,745,341  
Management services - related party
    123,007       -       123,007       -  
Premium meat products
    18,972       -       53,949       -  
Total net revenue
    476,640       706,180       1,492,688       1,745,341  
Cost of revenue:
                               
Investment and management services
    195,840       180,476       616,486       679,570  
Management services - related party
    97,382       -       97,382       -  
Premium meat products
    77,260       -       229,322       -  
Total cost of revenue
    370,482       180,476       943,190       679,570  
Gross profit
    106,158       525,704       549,498       1,065,771  
Operating expenses:
                               
General and administrative
    334,235       685,460       1,402,416       1,711,631  
Selling and marketing
    209,359       121,357       972,926       457,614  
Impairment of assets
    714,000       -       714,000       -  
Total operating expenses
    1,257,594       806,817       3,089,342       2,169,245  
Operating loss
    (1,151,436 )     (281,113 )     (2,539,844 )     (1,103,474 )
Other income (expense):
                               
Interest expense:
                               
Related parties
    (6,563 )     (2,500 )     (12,690 )     (7,500 )
Other
    (24,727 )     (2,500 )     (33,256 )     (8,241 )
Gain on derivative liability
    117,343       -       627,305       -  
Gain (loss) on value of derivative warrants
    (1,925 )     1,075       12,719       (1,700 )
Impairment of marketable securities
    -       (187,000 )     (142,650 )     (187,000 )
Gain on sale of marketable securities
    1,812       -       26,449       -  
Related party management fee
    -       225,000       -       337,500  
Other income, net
    7       2,575       2,243       7,926  
      85,947       36,650       480,120       140,985  
Net loss
  $ (1,065,489 )   $ (244,463 )   $ (2,059,724 )   $ (962,489 )
                                 
Less: Net loss attributable to noncontrolling interest
    (33,928 )     -       (39,261 )     -  
                                 
Net loss attributable to AMHC
    (1,031,561 )     (244,463 )     (2,020,463 )     (962,489 )
                                 
Net loss
    (1,065,489 )     (244,463 )     (2,059,724 )     (962,489 )
                                 
Other comprehensive income (loss):
                               
   Unrealized gain (loss) from available for sale securities
    280,027       (33,212 )     522,354       (37,861 )
                                 
Comprehensive loss
  $ (785,462 )   $ (277,675 )   $ (1,537,370 )   $ (1,000,350 )
                                 
Comprehensive loss attributable to noncontrolling interest
  $ (33,928 )   $ -     $ (39,261 )   $ -  
                                 
Comprehensive loss attributable to AMHC
  $ (751,734   $ (277,675 )   $ (1,498,109 )   $ (1,000,350 )
                                 
Net loss per share - basic and diluted
  $ (0.03 )   $ (0.01 )   $ (0.06 )   $ (0.03 )
                                 
Weighted average number of common shares
                               
outstanding - basic and diluted
    33,100,729       30,361,398       32,664,863       28,927,858  
 
 
 
See notes to unaudited condensed consolidated financial statements.
 
3
 
 
 

 
 
ACCREDITED MEMBERS HOLDING CORPORATION
CONSOLIDATED STATEMENT OF CHANGE IN EQUITY
NINE MONTHS ENDED SEPTEMBER 30, 2011
(Unaudited)
 
 
                     
Additional
       
Other
   
Non-
     
 
Common stock
 
Preferred stock
 
paid-in
 
Accumulated
 
comprehensive
   
controlling
     
 
Shares
 
Amount
 
Shares
   
Amount
 
capital
 
deficit
 
income (loss)
   
interest
 
Total
                                                 
Balance, January 1, 2011
31,325,859
 
$
31,325
 
  398,477
 
$
  1,435,000
 
$
4,646,602
 
$
(4,182,016)
 
$
      (136,584)
   
              -
 
$
1,794,327
                                                 
Share-based compensation
                     
124,482
                     
124,482
                                                 
Sale of common stock
2,014,000
   
2,014
             
829,986
                     
832,000
                                                 
Issuance of common stock for services
250,000
   
250
             
62,250
                     
62,500
                                                 
Sale of subsidiary common stock
                     
133,599
               
(13,599)
   
120,000
                                                 
Net loss
                           
(2,020,463
)        
(39,261)
   
(2,059,724)
                                                 
Other comprehensive loss:
                                               
                                                 
Unrealized gain on available for sale securities
                                 
522,354
         
522,354
                                                 
Comprehensive loss
                                             
  (1,537,370)
                                                 
Balance, September 30, 2011
33,589,859
 
$
33,589
 
398,477
 
$
1,435,000
 
$
5,796,919
 
$
(6,202,479)
 
$
385,770
 
 $
(52,860)
 
$
1,395,939
 

 
See notes to unaudited condensed consolidated financial statements.
 
 
4
 
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
CONSOLIDATED STATEMENTS OF CASH FLOWS
 
 
   
Nine months ended
 
   
September 30,
 
   
2011
   
2010
 
   
(unaudited)
   
(unaudited)
 
Cash flows from operating activities
           
Net loss
  $ (2,059,724 )   $ (962,489 )
Adjustments to reconcile net loss to net cash used in
               
 operating activities:
               
Depreciation and amortization expense
    81,819       51,352  
Impairment of assets
    714,000       -  
Amortization of debt discount
    8,536       -  
Stock-based compensation expense
    124,482       351,255  
Gain on sale of marketable securities, net
    (20,689 )     -  
Gain on conversion of debt security to marketable security
    (5,760 )     -  
Impairment on marketable securities
    142,650       187,000  
(Gain) loss on value of derivative warrants
    (12,719 )     1,700  
Gain on value of derivative liabilities
    (627,305 )     -  
Bad debt expense
    20,875       10,000  
Accretion of discount on debt securities
    (948 )     (5,148 )
Changes in operating assets and liabilities:
               
Accounts receivable, including related party
    162,376       (343,632 )
Prepaid expenses and other
    101,124       65,995  
Inventory
    480       -  
Accounts payable
    263,988       81,574  
Accrued expenses, including related party
    (243,664 )     135,741  
Deferred revenue
    (564,178 )     (641,123 )
Deferred rent liability
    11,374       12,075  
Net cash used in operating activities
    (1,903,283 )     (1,055,700 )
Cash flows from investing activities
               
Purchase of debt and equity securities
    (30,000 )     (80,100 )
Sale of investment securities
    80,809       -  
Cash acquired from AAEX acquisition
    -       11,494  
Purchase of property and equipment
    (11,812 )     (22,484 )
Net cash provided by (used in) investing activities
    38,997       (91,090 )
Cash flows from financing activities
               
Proceeds from exercise of warrants
    -       2,000  
Proceeds from issuance of notes payable
    770,000       -  
Proceeds from issuance of common stock
    832,000       1,305,000  
Sale of subsidiary common stock
    120,000       -  
Purchase of treasury stock
    -       (37,500 )
Net cash provided by financing activities
    1,722,000       1,269,500  
Net (decrease) increase in cash
    (142,286 )     122,710  
Cash, beginning
    511,626       564,883  
Cash, ending
  $ 369,340     $ 687,593  
Supplemental disclosure of cash flow information
               
Cash paid for interest
  $ 36,758     $ 5,000  
Supplemental disclosure of non-cash investing and financing activities
               
Increase in investments and deferred revenue
  $ 463,500     $ 1,086,499  
Common stock issued for prepaid services
  $ 62,500     $ -  
Conversion of debt securities to marketable securities
  $ 41,278     $ -  
Conversion of notes payable to common stock
  $ -     $ 37,500  
Common stock issued in connection with AAEX merger
  $ -     $ 12,494  
Reclassification of assets held for sale to property and equipment
  $ -     $ 14,336  
 
See notes to unaudited condensed consolidated financial statements. 
 
5
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011
 
 
NOTE 1 - ORGANIZATION AND MANAGEMENT’S PLANS

Organization:
 
On February 24, 2010, Across America Real Estate Exchange, Inc. (“Across America”) entered into an Agreement and Plan of Merger and Reorganization (the “Agreement”) with Accredited Members, Inc. (“AMI”). Pursuant to the Agreement, on February 24, 2010, AMI merged with and into AAEX Acquisition Corp., a wholly-owned subsidiary of Across America, and was the surviving entity and became a subsidiary of Across America (the “Merger Transaction”).  Effective May 11, 2010, Across America changed its name to Accredited Members Holding Corporation (“AMHC” or the “Company”).  As used herein, the term the “Company” is intended to refer to AMHC and its subsidiaries on a post-Merger Transaction basis, and any references to Across America are intended solely to give context to the reader.

At the date of the Merger Transaction, Across America was a public shell with no significant operations. The acquisition of AMI by Across America was recorded as a reverse acquisition based on factors demonstrating that AMI represented the accounting acquirer. The transaction is equivalent to the issuance of stock by AMI for the net monetary assets of Across America. The historical shareholders’ equity of AMI prior to the exchange was retroactively restated (a recapitalization) for the equivalent number of shares received in the exchange after giving effect to any differences in the par value of the Across America and AMI common stock, with an offset to additional paid-in capital. The restated consolidated accumulated deficit of the accounting acquirer (AMI) has been carried forward after the exchange.
 
The Company is headquartered in Colorado Springs, Colorado. It currently operates through its subsidiary corporations, AMI, World Wide Premium Packers, Inc. (“WWPP”) and AMHC Managed Services (“AMMS”).

AMI is primarily a publisher of investment-related research and information regarding microcap companies, which it provides through various channels including its website, print media, and investment conferences.   As part of its services, AMI provides an online social networking website intended for high net-worth investors (www.accreditedmembers.com), as well as certain services to corporate or issuer clients (referred to herein as “Profiles”) – representing multiple types of investor-related services (including web articles, press releases and research).  As a primary component of its services, AMI hosts multiple investment conferences each year that are intended for individuals and companies to identify and build relationships and build awareness of their business plans and operations.  AMI also provides institutional and individual investors with proprietary research on “microcap” and “small-cap” companies (companies with a market capitalization less than $300 million), and AMI sells business valuation reports that it prepares for customers. AMI’s services are generally sold in the form of customer memberships, which typically have terms of 30 days up to one year.
 
AMI’s online community is designed to provide investors with a vital resource to assist in the discovery of new investment ideas, access to independent research and interaction with other successful investors.  Upon joining, members must represent to AMI that they meet certain sophistication and net worth criteria.

Beginning in the second quarter 2010, AMI began providing management services to third parties, including chief executive officer and chief financial officer functions on a fixed-contract basis.  In June 2011, the Company formed AMMS.  All management services projects were transferred to AMMS from AMI in connection with the formation.  Beginning in the quarter ended September 30, 2011, AMMS also began providing management services to certain related party companies (Note 13).

 

6 
 
 
 

 

 
 ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 1 - ORGANIZATION AND MANAGEMENT’S PLANS (CONTINUED)

On October 8, 2010, the Company acquired all of the outstanding shares of common stock of WWPP, a related party affiliate.  WWPP has a license agreement with Pat Boone (an American singer, actor and writer) that grants WWPP an exclusive world-wide license to use Mr. Boone’s name and likeness in connection with the marketing and sale of premium meats, cookbooks and related products.

On August 17, 2011, WWPP announced modifications to its business plan, and effective August 17, 2011, WWPP ceased its online sales of Pat Boone branded products. WWPP is shifting its core business plan as a result of its early stage analysis that the target customer for its online marketing and sales efforts does not meet the demographics of Pat Boone affiliates. The Company is working towards identifying strategic industry companies to assist WWPP in moving toward an in-store retail strategy. The Company, along with Mr. Boone, determined that the Pat Boone brand of quality meats may gain more momentum and public acceptance by being positioned on targeted grocery store shelves, to help build the brand in selected markets versus the limited sales experienced through a solely online distribution method. Although WWPP hopes to be able to sell premium meat products on a retail level, it has not taken any definitive steps with retailers or others to place and sell its products, and there can be no assurance that WWPP will ever be able to sell its products on a retail level (Note 4).

Beginning in October 2010, the Company, through its subsidiaries described above, has three reporting segments: Investment Services and Management Services, provided through AMI and AMMS, and Premium Meat Products, provided through WWPP. Prior to October 2010, the Company operated in two segments, Investment Services and Management Services.

The accompanying condensed consolidated financial statements and notes thereto have been prepared in accordance with the instructions to quarterly reports on Form 10-Q.  In the opinion of management, these financial statements include all adjustments (consisting of normal recurring adjustments) that the Company considers necessary to present a fair statement of its results of operations, financial position and cash flows.  The results reported in these condensed, consolidated financial statement should not be regarded as necessarily indicative of results that may be expected for the entire year.  Certain information and footnote data necessary for fair presentation of financial position and results of operations in conformity with accounting principles generally accepted in the United States of America have been condensed or omitted.  Therefore, it is suggested that these condensed consolidated financial statement be read in conjunction with the financial statement and notes thereto included in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010.

Management’s plans:

The accompanying consolidated financial statements have been prepared on a going concern basis, which contemplates the realization of assets and the settlement of liabilities and commitments in the normal course of business.  The Company reported a net loss of approximately $1,065,500 and $2,059,700 for the three and nine months ended September 30, 2011, has a working capital deficiency of approximately $269,700, and has an accumulated deficit of approximately $6.2 million at September 30, 2011. The consolidated financial statements do not include any adjustments relating to the recoverability and classification of assets or the amounts and classification of liabilities that might be necessary should the Company be unable to continue as a going concern.
 
To date, the Company has financed its operations in large part by raising debt and equity capital.  The Company has no revolving loan agreement in place with any financial institution, so to the degree that it is unable to establish profitability through the operations of the business, it will likely continue to rely on additional debt or equity financing. As a consequence, if the Company is unable to achieve profitability or obtain additional financing in the near term, the Company may be required to delay its business plan implementation, which would have a material adverse impact on the Company.
 
The Company operated three seperate segments as of September 30, 2011.  The development of each of these segments has resulted in considerable overhead  expenses which have contributed to the Company’s losses to this point.  While management believes these segments may eventually make positive contributions to the Company, if management deems that assessment to be inaccurate, or if the time frame in which that occurs extends beyond the Company’s ability to raise additional capital or its desire to incur additional dilution, it may decide to exit these new segments.  On August 17, 2011, the Company ceased online sales of Pat Boone branded premium meats.  The Company is currently evaluating selling these meats in a retail environment. While management believes that the Company has the flexibility to scale the operations back to the original legacy business model and operate it profitably, a decision of that nature could prove adverse.  Management will continue to assess these segments in terms of their contributions and capital requirements relative to the Company’s need and ability, if necessary, to access additional capital to support them.
 

 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES

Principles of consolidation:

The consolidated financial statements include the accounts of the Company and its subsidiaries.  All material intercompany accounts, transactions, and profits are eliminated in consolidation.

Use of estimates:
 
The preparation of financial statements in accordance with U.S. generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and the disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates.
 
Significant estimates are used in accounting for certain items such as investments, long-lived assets, including identifiable intangibles, impairment, investments in warrants, derivative liabilities, revenue recognition, and stock-based compensation. Estimates are based on historical experience, where applicable, and assumptions that management believes are reasonable under the circumstances. Due to the inherent uncertainty involved with estimates, actual results may differ.

Accounts receivable and concentration of credit risk:
 
The Company is subject to credit risk through trade receivables. This credit risk is mitigated by the diversification of the Company’s operations, as well as its large customer base and its geographical dispersion. The Company grants varying payment terms to its customers. Payment terms for valuation reports prepared and sold by the Company typically require a portion of the fee to be paid up front, and the remaining amount due upon report delivery (typically within 45 days of the up-front payment).  Payment terms for memberships vary, but generally are either paid up-front, which includes a small discount, or are paid monthly over the term of the membership. The majority of the accounts receivable are generated from the Issuer Profile Contracts (i.e. corporate clients that utilize AMI’s services).   These contracts are either paid in full with cash or stock or in monthly payments spread over the term of the contract.  For contracts that provide for payment in stock from the customer (discussed below), a receivable is recorded until the stock certificates have been received.
 
Three customers comprise approximately 54% of net accounts receivable at September 30, 2011; these individual customer balances represent approximately 21%, 20% and 13% of the total. Two customers comprise approximately 74% of net accounts receivable as of December 31, 2010; these individual customer balances represent approximately 46% and 28% of the total.  Two customers accounted for approximately 27% of net revenues for the three months ended September 30, 2011.  Two customers accounted for approximately 22% of net revenues for the nine months ended September 30, 2011. No customer accounted for more than 10% of net revenue for the three and nine months ended September 30, 2010.
 
Ongoing credit evaluations of customers’ financial condition are performed. Collateral is not required. The Company maintains an allowance when necessary for doubtful accounts and sales credits that is the Company’s best estimate of potentially uncollectible trade receivables. Provisions are made based upon a specific review of all significant outstanding invoices that are considered potentially uncollectible in whole or in part. For those invoices not specifically reviewed or considered uncollectible, general provisions are provided at different rates, based upon the age of the receivable, historical experience, and other currently available evidence. The allowance estimates are adjusted as additional information becomes known or as payments are made. As of September 30, 2011 and December 31, 2010, the allowance for doubtful accounts was $32,375, and $22,500, respectively.
 


 
 

 
 ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
 
Marketable securities:
 
The Company accepts equity-based payment from certain customers as consideration for services.  This equity-based payment is generally from issuers for which there is a public market for their securities (or for which the Company expects there to be a public market in the near future).  The Company accounts for these transactions pursuant to ASC 505-50 (formerly known as Emerging Issues Task Force Issue No. (EITF) 00-08, Accounting by a Grantee for an Equity Instrument to be Received in Conjunction with Providing Goods or Services).

All of the Company’s investments in marketable securities are classified as available-for-sale. These marketable securities are stated at fair value.  Any unrealized gains or losses are recorded in accumulated other comprehensive income (loss), a component of equity, until realized. Other-than-temporary declines in market value from original cost are included in operations. In determining whether an other-than-temporary decline in the market value has occurred, the Company considers the duration that, and extent to which, fair value of the investment is below its cost. Realized gains and losses are calculated based on specific identification to the individual securities involved with the resulting gains and losses included in non-operating income and expense on the statement of operations.

Cost method investments:

The Company accepts equity securities of certain customers for which there is no public market in their securities.  These non-marketable equity securities, over which the Company has no ability to exercise significant influence, are accounted for under the cost method.  Decreases in fair value below the recorded value are recognized as losses when the decrease is determined to be an other-than-temporary impairment.

Debt securities and derivative warrants:
 
Investments in warrants are recorded as assets measured at their fair values.  The warrants are accounted for as derivative instruments if the underlying securities are readily convertible to cash, or available for sale securities if they are not readily convertible to cash.  Changes in the fair value of warrants accounted for as derivative instruments are recognized in earnings (loss), while changes in the fair value of available-for-sale warrant securities are recognized in other comprehensive income (loss).
 
Financial instruments:

At September 30, 2011, the carrying amounts of cash, accounts receivable and accounts payable approximate their fair values due to their short duration. Convertible notes payable to unrelated parties approximate their fair values based on current market rate information.   The fair value of the derivative liability was determined using a probability-weighted discounted cash flow model.  The fair value of receivables and notes payable to related parties is not practicable to estimate, due to the related party nature of the underlying transactions.  The fair value of cost investments are not practicable to estimate, as quoted market prices are not available, and the Company has not yet obtained or developed a valuation model necessary to estimate fair value.
 
The Company values its financial assets and liabilities utilizing a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value. These tiers include: Level 1, defined as observable inputs, such as quoted prices in active markets; Level 2, defined as inputs other than quoted prices in active markets that are either directly or indirectly observable; and Level 3, defined as unobservable inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions. In determining fair value, the Company utilizes valuation techniques that maximize the use of observable inputs and minimize the use of unobservable inputs to the extent possible.
 
 
 
9
 
 

 
 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011
 
 
NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
 
Financial instruments (continued):
 
The following fair value hierarchy table presents information about the Company’s assets measured at fair value on a recurring basis as of September 30, 2011, and December 31, 2010, and indicates the fair value hierarchy of the valuation techniques utilized by the Company to determine such fair value.
 
   
Fair value measurement as of
 
   
September 30, 2011
 
   
Level 1
   
Level 2
   
Level 3
 
Cash
  $ 369,340     $ -     $ -  
Investment in marketable securities
    1,090,904       -       -  
Investment in debt securities
    -       -       30,000  
Investment in warrants
    -       -       97,960  
Derivative liability
    -       -       (156,695 )
 
 
Fair value measurement as of
 
 
December 31, 2010
 
   
Level 1
   
Level 2
   
Level 3
 
Cash
  $ 511,626     $ -     $ -  
Investment in marketable securities
    525,367       -       -  
Investment in debt securities
    -       -       40,330  
Investment in derivative warrants
    -       -       24,827  
Derivative liability
    -       -       (707,000

Level 3 recurring fair value measurements represent the Company’s investment in debt securities, warrants (Note 5) and the derivative liability (Note 6).  The change in carrying value of the Company’s level 3 fair value measurements are as follows:
 
   
Investment
   
Investment
       
   
in Debt
   
in
   
Derivative
 
   
Securities
   
Warrants
   
Liability
 
Fair value at January 1, 2011
  $ 40,330     $ 24,827     $ (707,000 )
Change in fair value
    948       58,133       627,305  
Receipt of warrants
    -       15,000       -  
Fair value of derivative instrument (Note 6)
    -       -       (77,000 )
Conversion of debt to marketable securities
    (41,278 )     -       -  
Purchase of debt securities
    30,000       -       -  
Fair value at September 30, 2011
  $ 30,000     $ 97,960     $ (156,695 )
 
 

10

 
 

 

ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Intangible assets:

Intangible assets consist of a trademark license with Pat Boone, which has an indefinite useful life, and is not currently amortized.  Authoritative guidance requires that intangible assets not subject to amortization (indefinite-lived assets) be tested for impairment on an annual basis, or more frequently if events or changes in circumstances indicate that the asset might be impaired.  The impairment test consists of a comparison of the estimated fair value of an intangible asset with its carrying amount.    Significant judgments are required to estimate the fair value of intangible assets including estimating future cash flows, determining appropriate discount rates and other assumptions. Changes in these estimates and assumptions or the occurrence of one or more confirming events in future periods could cause the actual results or outcomes to materially differ from such estimates and could also affect the determination of fair value and/or impairment at future reporting dates.  Due to the change in the WWPP business plan announced on August 17, 2011, the Company determined that there was an impairment to this asset.  The impairment expense recorded in the quarter ended September 30, 2011, was $637,000 (Note 4).

Revenue recognition:
 
The Company recognizes revenue pursuant to SEC Staff Accounting Bulletin No. 104, Revenue Recognition, and Accounting Standards Codification (ASC) 605-25 (formerly known as Emerging Issues Task Force Issue No. (EITF) 00-21, Revenue Arrangements with Multiple Deliverables). The Company recognizes revenue when persuasive evidence of an arrangement exists, delivery has occurred, the sale price is fixed or determinable, and collectability is reasonably assured.
 
AMI membership service contracts typically consist of multiple deliverables, including web-based services over the membership term, advertising space in the Company’s magazine publications, and participation in conferences and conference presentations.  The Company defers the revenue associated with any undelivered elements. The amount of revenue deferred in connection with the undelivered elements is determined using the relative fair value of each element, which is generally based on each element's price sold on a stand-alone basis. Revenue is recognized once products are delivered, services are provided or over the term of the contract.  For valuation products that are sold to customers, such as valuation reports, revenues are recorded upon delivery and acceptance of the product to the customer. Management services revenue is recognized as services are provided.  Deferred revenue represents contractual billings in excess of revenue recognized.
 
In March 2010, AMI began selling television advertisement slots on behalf of a third party.  The Company records revenues from such sales of third-party advertising slots in accordance with Principal Agent Considerations within the Revenue Recognition Topic of the FASB Accounting Standards Codification. The Company evaluates these sales on a case-by-case basis to determine whether the transaction should be recorded gross or net, including but not limited to assessing whether or not the Company (1) acts as principal in the transaction, (2) has the risks and rewards of the transaction, such as the risk of loss for collection, and (3) acts as an agent or broker with compensation on a commission or fee basis. Accordingly, sales of third-party advertising slots are typically recorded on a net basis.  Expenses of $38,725 were recognized for third parties for their advertising slots during the nine months ended September 30, 2011.  Expenses of $36,875 and $158,875 were recognized for third parties for their advertising slots during the three and nine months ended September 30, 2010.
 
From November 2010 through August 17, 2011, WWPP derived revenue from the sale of premium meat products to consumers through its website, and WWPP recorded revenue upon delivery of the product to the consumer.  Product returns were not significant through September 30, 2011.  WWPP also sold gift cards for which a liability of $38,000 was established for its cash value upon issuance of the gift card.  The liability is relieved and net revenue is recorded upon redemption by the consumer. These gift cards are to be used to purchase premium meat products, and the gift cards are expected to be redeemed within one year of issuance. With the shift in business plan in the third quarter 2011, the gift cards are not currently redeemable but may be redeemable in the near future, should WWPP is able to take the business into retail space (of which there is no guaranty).
 
11

 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Revenue recognition (continued):

Management evaluated the terms of its WWPP sales in consideration of the criteria outlined in Principal Agent Consideration with regards to its determination of gross respect to gross versus net reporting of revenue for transactions with customers.  WWPP, through its website, sold premium meat and other products. In these transactions, management determined that the Company (i) acted as principal; (ii) had the risks and rewards of ownership, including the risk of loss for collection, delivery or returns; and (iii) had latitude in establishing price with the customer.  For these transactions, the Company recognized revenue on a gross basis.
 
Stock-based compensation:
 
The Company accounts for stock-based compensation under ASC 718, Share-Based Payment.  ASC 718 requires the recognition of the cost of services received in exchange for an award of equity instruments in the financial statements and is measured based on the grant date fair value of the award.  ASC 718 also requires the stock-based compensation expense to be recognized over the period of service in exchange for the award (generally the vesting period).  The Company estimates the fair value of each stock option at the grant date by using an option pricing model, typically the Black-Scholes model.
 
Net loss per share:
 
Basic net loss per share is computed by dividing the net loss applicable to common shareholders by the weighted-average number of shares of common stock outstanding for the period. Diluted net loss per share reflects the potential dilution that could occur if dilutive securities were exercised or converted into common stock or resulted in the issuance of common stock that then shared in the earnings of the Company, unless the effect of such inclusion would reduce a loss or increase earnings per share. For each of the periods presented in the accompanying consolidated financial statements, the effect of the inclusion of dilutive shares would have resulted in a decrease in loss per share. Common stock options and warrants and shares underlying convertible debt and preferred stock aggregating 17,639,891 and 5,642,453 as of September 30, 2011, and September 30, 2010, respectively, have been excluded from the calculation of diluted net loss per common share.
  
12
 

 
 

 


ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
NINE MONTHS ENDED SEPTEMBER 30, 2011
 
 
NOTE 2 – SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

Advertising:
 
Advertising costs are charged to expense when incurred. Advertising costs for the three and nine months ended September 30, 2011 and 2010, were approximately $122,600, $700,100, $59,400 and $178,400, respectively.
 
Reclassifications:
 
Certain reclassifications to the 2010 statement of cash flows have been made in order to conform to the 2011 statement of cash flows presentation.  
 
Recently issued and adopted accounting pronouncements:
 
In December 2010, the Financial Accounting Standards Board (FASB”) issued Accounting Standards Update (ASU”) No. 2010-29, “Business Combinations” (Topic 805): “Disclosure of Supplementary Pro Forma Information for Business Combinations.” This ASU specifies that when financial statements are presented, the revenue and earnings of the combined entity should be disclosed as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. ASU 2010-29 is effective for business combinations with acquisition dates on or after January 1, 2011. The adoption of this update did not have an impact on the Company's consolidated financial statements.
 
In October 2009, the FASB issued a new accounting standard which provides guidance for arrangements with multiple deliverables. Specifically, the new standard requires an entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. In the absence of the vendor-specific objective evidence or third-party evidence of the selling prices, consideration must be allocated to the deliverables based on management’s best estimate of the selling prices. In addition, the new standard eliminates the use of the residual method of allocation. In October 2009, the FASB also issued a new accounting standard which changes revenue recognition for tangible products containing software and hardware elements. Specifically, tangible products containing software and hardware that function together to deliver the tangible products’ essential functionality are scoped out of the existing software revenue recognition guidance and will be accounted for under the multiple-element arrangements revenue recognition guidance discussed above. Both standards were effective for the Company beginning on January 1, 2011. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
 
NOTE 3 – PROPERTY AND EQUIPMENT
 
As of September 30, 2011, and December 31, 2010, property and equipment consists of the following:
 
   
September 30,
   
December 31,
 
   
2011
   
2010
 
   
(unaudited)
       
Website development
  $ 309,522     $ 326,882  
Accounting software
    10,011       63,225  
Furniture and fixtures
    37,077       25,265  
Equipment
    39,037       46,073  
      395,647       461,445  
Less accumulated depreciation and amortization
    (163,188 )     (81,979 )
    $ 232,459     $ 379,466  

Depreciation and amortization expense on property and equipment for the three and nine months ended September 30, 2011 and 2010, was approximately $26,700, $81,800, $14,900 and $51,400, respectively.

During the quarter ended September 30, 2011, due to the change in WWPP’s business plan, the Company recorded an impairment charge of approximately $77,000 to write down certain WWPP property and equipment.

13
 
 
 
 

 
 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
NINE MONTHS ENDED SEPTEMBER 30, 2011
  
NOTE 4 – INTANGIBLE ASSETS

Intangible assets consist of a trademark license with Pat Boone. On August 17, 2011, WWPP ceased online sales of Pat Boone branded products to pursue other options of selling these branded products in a retail environment.  Management determined that this change in WWPP’s business plan and the cessation of online sales represented changes in circumstances which required WWPP to perform an impairment analysis.  Based on this impairment analysis, the Company determined that the carrying value of the intangible asset exceeded its estimated fair value; however, a valuation has not yet been fully completed in the quarter ended September 30, 2011. Therefore, the Company has recorded an impairment charge of $637,000 in the quarter ended September 30, 2011, as an estimate. Any adjustment to the impairment charge as a result of finalizing the valuation will be recognized in the Company’s fourth quarter.
 
NOTE 5 – INVESTMENTS
 
Investment in marketable securities:

Investment in marketable securities consists of shares of common stock of 17 unrelated companies that are traded on an exchange or the OTC-bulletin board.  The cost, gross unrealized holding gains and losses, and fair value of these available-for-sale securities as of September 30, 2011, are as follows (unaudited):
 
         
Gross unrealized holding
   
Fair
 
   
Cost
   
Gains
   
Losses
   
value
 
Available for sale:
                       
Marketable securities
  $ 771,516     $ 619,146     $ (299,758 )   $ 1,090,904  
 
During the nine months ended September 30, 2011, the Company recognized an other-than-temporary impairment of two marketable securities by reclassifying approximately $142,700 from other comprehensive loss (a component of equity) to the statement of operations.  The Company also reduced its cost basis of its investment in marketable securities by approximately $142,700.

The Company regularly reviews its investment portfolio to identify and evaluate investments that have indications of possible impairment.  Factors considered in determining whether a loss is temporary include: the length of time and extent to which fair value has been lower than the costs basis; the financial condition, credit quality and near-term prospects of the investee; and whether it is more likely than not that the Company will be required to sell the security prior to recovery of its costs basis.  The Company evaluates the near-term prospects of the investees in relation to the severity and duration of the decline in market value (approximately six months or less).

At September 30, 2011, the gross unrealized loss was $299,758 due to a decrease in fair value of certain marketable securities in “microcap” and “small-cap” companies and comprised of 13 investments.  There are three securities, valued combined at September 30, 2011, at approximately $51,500, that have been in an unrealized loss position of approximately $93,900 for over a year.  Based on that evaluation and the Company’s intent to hold these investments for a reasonable period of time sufficient for a recovery of fair value, the Company does not consider these 13 investments to be other-than-temporarily impaired at September 30, 2011.
 
Cost method investments:
 
At December 31, 2010, the Company had cost investments of $368,000.  During the nine months ended September 30, 2011, the Company accepted non-marketable equity securities valued at $319,172 in lieu of cash from four privately-held companies (customers).   The Company has no ability to exercise significant influence over these companies, and these companies’ securities are not traded on an exchange or considered readily marketable; therefore, this investment is accounted for under the cost method.  The Company did not identify any events or changes in circumstances that have occurred during the three and nine months ended September 30, 2011, or subsequently, that may have a significant adverse effect on these investments.   During the nine months ended September 30, 2011, one of the companies for which the Company’s had a cost investment completed an initial public offering (“IPO”).  Upon completion of the IPO, the Company reclassified $115,000 to marketable securities. As of September 30, 2011, cost method investments totaled $572,172.
 
 
14
 
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 5 – INVESTMENTS (CONTINUED)
 
Debt securities and derivative warrants:
 
In February 2011, WWPP subscribed to purchase $150,000 of 12% convertible promissory notes and warrants to purchase convertible preferred shares of a private company.  Under this agreement, WWPP was to purchase the notes and warrants in five monthly tranches of $30,000 beginning in March 2011.  WWPP made the first and only $30,000 purchase in March 2011. The purchase price was allocated to the convertible promissory note.  It was determined that the warrants had a nominal value.  WWPP rescinded the original subscription agreement and is no longer required to purchase additional notes or warrants from this private company (Note 8).
 
At December 31, 2010, the Company had two debt securities (convertible promissory notes), which had an aggregate carrying value of approximately $40,300.  The notes have interest rates of 8% to 9%; interest is due quarterly.  A note for $19,100 was with a publicly- traded company; and a note for $21,200 was with a privately-held company.  During the nine months ended September 30, 2011, the Company converted its debt securities into common shares of the investee companies.  During the three and nine months ended September 30, 2011, the Company recognized $0 and $948 of other income related to discount accretion.
 
In addition to the convertible notes, the Company received warrants to purchase up to 12,500 shares of common stock exercisable at $6.00 per share of one company, and warrants to purchase up to 62,500 shares of restricted common stock of the other company exercisable at $0.50 per share. The warrants are exercisable immediately and have a term of five years.
 
The Company allocated the purchase price between the debt securities and warrants based on the fair value of the instruments on the date of purchase. The fair value of the warrants will fluctuate primarily in relation to the value of the publicly-traded companies’ underlying securities, either providing an appreciation in value or potentially expiring with no value.

Warrants:

During the quarter ended September 30, 2011, the Company entered into three managed services agreements with three separate related parties. The Company’s CEO was appointed to the board of directors of each of these companies.  The Company receives a fixed monthly fee in cash.  At the inception of the agreements, the Company also received warrants to purchase shares of common stock in each of these companies (Note 13). The first warrant received was for the Company to purchase up to 250,000 common shares at $0.01 per share.  For the second warrant, the Company may purchase up to 500,000 common shares exercisable at $0.001 per share.  For the third warrant, the Company may purchase 500,000 common shares at $0.0005 per share.

Each of these warrants are from privately-held companies for which there is no liquidity mechanism and no historical financial information to predict further performance.  The Company valued the warrants based in part on the estimated value of the services provided over the term of the agreements.  The value of the three warrants was determined to be $15,000.  Revenues associated with the receipt of the warrants are deferred and recognized over the term of the managed service agreements.
 
NOTE 6 – DERIVATIVE LIABILITIES
 
The Company follows the guidance found in Codification topic, ASC 815-40, “Derivative and Hedging, Contracts in Entity’s Own Equity.” This topic specifies that a contract that would otherwise meet the definition of a derivative but is both (a) indexed to the Company’s own stock and (b) classified in equity in the balance sheet would not be considered a derivative financial instrument. ASC 815-40-15 provides a two-step model to be applied in determining whether a financial instrument or an embedded feature is indexed to an issuer’s own stock and able to qualify for the scope exception. The Company determined the Series A preferred stock issued for the acquisition of WWPP contained an embedded conversion features that requires liability classification.  Liability classification is required because these conversion provisions are not indexed to the Company’s own stock. The fair value of the embedded conversion feature at September 30, 2011 and December 31, 2010, was $79,700 and $707,000, respectively. The change in the fair value of the embedded conversion feature of $627,305 was recognized as a gain on value of derivatives on the consolidated statements of operations.
 
The Company uses a probability-weighted discounted cash flow model to calculate fair value of its derivative liability.  Key assumptions used to apply this model included consideration of the term of the conversion option, the fair value of the Company’s common stock, the probability of achieving WWPP earnings thresholds, and a discount rate.
 
15
 
 
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011
 
NOTE 6 – DERIVATIVE LIABILITIES (CONTINUED)
 
In April 2011, the Company began selling secured promissory notes each containing an embedded feature that requires a payment in excess of principal and interest based on certain terms and conditions (Note 7). This embedded feature has been determined to be a derivative instrument and classified as a liability. Liability classification is required because this provision will require the Company to pay an additional sum of 10% to the secured note holders if the collateral keeps the value of the principal and any outstanding interest.
 
The Company allocated the proceeds from the issuance of notes payable and the additional sum based on the fair value of the instruments on the date of sale.  The fair value of the additional sum is estimated using a probability weighted discount cash flow model.  The fair value of the liability at the date of sale was $77,000. The Company determined that there was no significant change in the fair value of the embedded feature from the date of the sale of the promissory notes to September 30, 2011.
 
NOTE 7 – NOTES PAYABLE
 
Convertible notes:
 
As of September 30, 2011, convertible notes that were originally issued in 2009 with an aggregate face amount of $200,000 are outstanding. These notes bear interest at 10% per annum, they are unsecured, and their maturity dates are in 2014. By their original terms, principal and interest are convertible at any time by the holder into shares of the Company’s common stock at $0.30 per share if the conversion is effected prior to the close of the third consecutive calendar month in which the Company is cash-flow positive, as defined; or, $0.60 per share if the conversion is effected after the close of the third consecutive calendar month in which the Company is cash-flow positive (subsequent to the merger transaction with AAEX upon a conversion of a note, the conversion price and the number of shares into which each note is convertible into, would be adjusted to reflect the terms of the Agreement and the AAEX Merger and its prescribed exchange ratio). 
 
Promissory notes:
 
Beginning on April 15, 2011, the Company began selling 12% secured promissory notes (“the Notes”) in principal increments of $25,000.  Through September 30, 2011, the Company sold notes with a face amount of $770,000 for cash.  These notes bear interest at 12% per annum with a maturity date of April 15, 2014.  The Notes are collateralized by certain investment securities, as defined, (the “Collateral”) held by the Company as of April 18, 2011. In addition to the principal and interest due under the Notes, the lenders are entitled to receive an amount equal to 10% of the original principal amount of each Note (the “Additional Sum”), provided that the proceeds of the Collateral are sufficient to cover the principal and interest due under the Notes. The Company is not obligated to liquidate the Collateral to pay the Additional Sum, and unless an event of default, as defined in the agreement, is declared, any sales of all or part of the Collateral will be made in the Company’s sole discretion. Payments from the sale of the Collateral shall be applied first to the interest due under the Notes, then to the principal amount owing, and finally to the payment of the Additional Sum.  As of September 30, 2011, the carrying amount of the collateral is approximately $1,441,500; $958,800 is recorded as long-term marketable securities, $399,700 is recorded as cost investments and approximately $83,000 is recorded as derivative warrants.
 
NOTE 8 – COMMITMENTS AND CONTINGENCIES
 
License agreement:

Pursuant to terms of the license agreement with Pat Boone (who is a minority shareholder of the Company), the Company is required to remit royalties to Pat Boone, or his designee, as well as to certain designated charities, as defined. The royalties, in aggregate, are 10% of net sales, as defined. The Company may sub-license the rights to other entities, for which sub-license net revenues are also subject to royalties. The Company is to pay a minimum royalty amount of $10,000 per month, as an advance payment of a quarterly royalty amount. At each quarter-end, the Company is to pay any amounts of royalties due in excess of the monthly minimum payments.  For the three and nine months ended September 30, 2011, the Company expensed royalties of $10,000 and $70,000, which is recorded as a component of cost of premium meat products revenue.  The license fees were no longer due when online sales were ceased; however, said payments will be required at such time the Company commences any new revenue generating activities.
 
16 
 
 

 

ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 8 – COMMITMENTS AND CONTINGENCIES (CONTINUED)

Contingencies:

From time to time, the Company may become party to litigation and other claims in the ordinary course of business. To the extent that such claims and litigation arise, management would provide for them if upon the advice of counsel, losses are determined to be both probable and estimable.

On April 7, 2011, WWPP filed a complaint in the federal district court for the district of Colorado seeking a declaratory judgment against All American Meats, Inc.  WWPP is not seeking monetary damages from All American Meats, Inc., instead the complaint was filed after All American Meats advised WWPP that it believes that the name it uses in commerce and as trademarks “Pat Boone All American Meats”  infringed upon All American Meat’s common law trademark.  WWPP disagrees with All American Meats’ assertions, believes it is entitled to use the name and trademark “Pat Boone All American Meats”, and filed the complaint requesting that the court declare that the use of the name “Pat Boone All American Meats” does not constitute trademark infringement.

On June 23, 2011, WWPP filed a demand for arbitration with the American Arbitration Association to arbitrate a dispute between WWPP and a former third party service provider.  WWPP alleged that the former service provider breached an agreement between the parties and WWPP sought the recession of the consideration it paid to the former service provider, as well as the recoupment of its costs and fees.  The service provider asserted counterclaims against WWPP alleging WWPP was in breach of a separate agreement between the parties and sought the payment of $120,000 from WWPP.  On September 14, 2011, the parties reached a settlement and release.  Neither party was required to make any payments, and the agreement between the parties was considered terminated.

On September 27, 2011, Salem Radio Network, Inc. filed a petition in the County Court at Law No. 5 in Dallas Texas naming WWPP as a defendant.  In its Petition Salem Radio Network has asserted a claim of unjust enrichment against WWPP seeking payment for services and products Salem Radio Network allegedly provided to WWPP.  In the Petition, Salem Radio Network has asserted damages of $140,000 and is also seeking its attorneys’ fees, as well as interest.  While WWPP believes several of the allegations in the Petition are without merit, and although WWPP is considering its legal options with respect to this matter, it does not expect to file an answer to the Petition.   If WWPP does not answer the Petition, or otherwise defend itself in this matter, it could result in a judgment being entered against WWPP.

Although it is too early at this time to determine the ultimate outcome of certain of these matters, management believes that the ultimate outcome will not have a material impact on the Company’s financial position, results of operations, or cash flows.

NOTE 9 – INCOME TAXES
 
Deferred tax assets and liabilities represent the future impact of temporary differences between the financial statement and tax bases of assets and liabilities.  The Company’s net deferred tax assets have been fully reserved, effectively by a valuation allowance, because management does not believe realization of the deferred tax assets is sufficiently assured at the balance sheet date.

The provision for income taxes is recorded at the end of each interim period based on the Company’s best estimate of its effective income tax rate expected to be applicable for the full fiscal year.  The Company’s expected income tax benefit was approximately $362,700, $700,500, $83,100 and $327,200 for the three and nine months ended September 30, 2011 and 2010, respectively.  The expected income tax benefit differs from the actual benefit of $0 each period, due primarily to the valuation allowance.
 
NOTE 10 – EQUITY
 
Common stock issuances:
 
During the nine months ended September 30, 2011, the Company sold 1,514,000 shares of common stock for total proceeds of $757,000 for shares that were issued at $0.50 per share. During the nine months ended September 30, 2011, the Company sold 500,000 shares of common stock for total proceeds of $75,000 for shares that were issued at $0.15 per share.
 
17
 
 
 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011
 
NOTE 10 – EQUITY (CONTINUED)
 
Common stock issuances (continued):
 
During the nine months ended September 30, 2011, the Company issued stock for prepaid services as part of an annual agreement.  There were 250,000 shares that were issued at $0.25 per share for a total value of $62,500.  The amount is recognized as a prepaid expense as the shares were fully vested and non-forfeitable on the date they were granted.  The expense will be recognized as services are provided over one year.
 
Stock options:
 
The Company has one stock option plan, its 2009 Stock Option Plan (the “Plan”). Seven million shares of common stock are currently reserved for issuance under the Plan.  Any employee, consultant or Director of the Company is eligible to participate. The exercise prices of the options granted are determined by the Plan Committee (currently being the Board as a whole), whose members are appointed by the Board of Directors, and the exercise prices are generally to be established at the estimated fair value of the Company's common stock at the date of grant. Options granted have terms that do not exceed five years.

During the nine months ended September 30, 2011, the Company granted stock options to purchase an aggregate of 892,500 shares of common stock to five employees.  Included in these grants, in March 2011, the Company granted an option to an employee for sales development, entitling this person to purchase up to 100,000 shares of the Company’s common stock at $0.80 per share.  This option has a four-year term; the option to purchase 100,000 shares vests quarterly on a pro-rata basis over one year, but only upon the achievement of the performance objectives determined by management, as defined.  The performance objective began in the quarter ended June 30, 2011, and the amount of shares vested is to be valued at the end of each quarter upon completion of the performance objective. Also included in these grants, in September 2011, the Company granted an option to an employee for his services related to membership development, entitling this person to purchase 500,000 shares of the Company’s common stock at $0.15 per share.  The option has a three-year term and vests in full automatically upon the achievement of the performance objectives determined by management, as defined.

The stock-based compensation cost that has been included as a charge to general and administrative expense in the statements of operations was approximately $24,100, $75,900, $104,100 and $209,300 for the three and nine months ended September 30, 2011 and 2010, respectively. The stock-based compensation cost that has been included to selling and marketing expense in the statements of operations was approximately $9,800 and $42,100, for the three and nine months ended September 30, 2011.  There was $0 included in selling and marketing expenses for the three and nine months ended September 30, 2010, respectively.  As of September 30, 2011, there was approximately $122,000 of unrecognized compensation cost related to non-vested stock options. The cost is expected to be recognized over a weighted-average period of one year.

The Company uses the Black-Scholes option pricing model to determine the weighted average fair value of options.  The weighted-average fair value of options granted during the nine months ended September 30, 2011, was $0.16 per share.  The assumptions utilized to determine the fair value of options granted during the nine months ended September 30, 2011, are as follows:
 
       
Risk free interest rate
    1.16-1.77%  
Expected volatility
    91-94%  
Expected term
 
4 years
 
Expected dividend yield
    0  
 
The expected term of stock options represents the period of time that the stock options granted are expected to be outstanding. The expected volatility is based on the historical price volatility of the common stock of similar companies. The risk-free interest rate represents the U.S. Treasury bill rate for the expected term of the related stock options. The dividend yield represents the anticipated cash dividend over the expected term of the stock options.
 


18

 
 

 
 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 10 – EQUITY (CONTINUED)
 
The following table sets forth the activity in the Plan for the nine months ended September 30, 2011:
 
             
Weighted
     
         
Weighted
 
average
     
   
Shares
   
average
 
remaining
 
Aggregate
 
   
under
   
exercise
 
contractual
 
intrinsic
 
   
option
   
price
 
life
 
value
 
Outstanding at January 1, 2011
    2,294,570     $ 0.28          
Granted
    892,500     $ 0.43          
Exercised
    -     $ -         -  
Forfeited/cancelled
    (325,000 )   $ 0.18            
Outstanding at September 30, 2011
    2,862,070     $ 0.36  
2.46
    -  
Exercisable at September 30, 2011
    1,901,347     $ 0.25  
1.63
    -  
 
The aggregate intrinsic value in the table above represents the total intrinsic value (the difference between the estimated fair value of the Company’s common stock on September 30, 2011, and the exercise price, multiplied by the number of in-the-money options) that would have been received by the option holders had they exercised their options on September 30, 2011.
 
The following table summarizes the activity and value of non-vested options as of and for the nine months ended September 30, 2011:
 
         
Weighted
 
         
average
 
   
Number of
   
grant date
 
   
options
   
fair value
 
Non-vested options outstanding at January 1, 2011
    888,798     $ 0.31  
Granted
    892,500     $ 0.16  
Vested
    (558,075 )   $ 0.23  
Forfeited/cancelled
    (262,500 )   $ 0.18  
Non-vested options outstanding at September 30, 2011
    960,723     $ 0.26  
 
Warrants:

In May 2011, the Company granted a warrant that immediately vested to purchase up to 500,000 shares of common stock to one outside consultant.  This warrant has a two-year term and an exercise price of $0.30 per share and approximately $15,400 has been recognized in selling and marketing expense.  The Company expects to recognize the remaining compensation cost of $21,600 over nine months.
 
NOTE 11 – WWPP SALE OF COMMON STOCK AND NONCONTROLLING INTEREST
 
In March 2011, WWPP initiated an offering to accredited investors for the sale of up to 1,500,000 shares of newly-issued WWPP common stock. During the nine months ended September 30, 2011, WWPP sold 120,000 shares of its common stock to third parties for cash of $120,000.  As a result of WWPP’s sale of its common stock, the Company’s ownership interest in WWPP was reduced from 100% to approximately 96% as of September 30, 2011.  The 4% interest in WWPP owned by third parties at September 30, 2011, is presented as a non-controlling interest in the consolidated financial statements.  WWPP has 3,120,000 shares outstanding as of September 30, 2011, of which AMHC owns 3,000,000 and unrelated third parties own the non-controlling interest of 120,000 shares.

 

19 

 
 

 
ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011

NOTE 12 – SEGMENT REPORTING
 
The Company’s reporting segments have been determined based on the nature of the products and/or services offered to customers or the nature of their function in the organization. Management evaluates performance based on the operating income contributed by each segment. The accounting policies of the reportable segments are the same as those described in the summary of significant accounting policies included in Note 2.
     
The tables below summarize information about the Company’s three reportable segments for the three and nine months ended September 30, 2011 and 2010.   The Company had two reporting segments for the three and nine months ended September 30, 2010.

   
Investment
   
Management
   
Premium
Meat
             
   
Services
   
Services
   
 Products
   
Eliminations
   
Total
 
Three months ended September 30, 2011
                             
Sales
  $ 259,661     $ 75,000     $ 18,972     $ -     $ 353,633  
Sales - Related Party
    -       123,007       -       -       123,007  
Intercompany sales
    -       150,000       -       (150,000 )     -  
Gross profit (loss)
    74,254       240,191       (58,287 )     (150,000 )     106,158  
Impairment of assets
    -       -       (714,000 )     -       (714,000
Net income (loss)
    (409,331 )     240,076       (896,234 )     -       (1,065,489 )
Total assets
    4,937,001       1,582,654       1,043,100       (3,916,989 )     3,645,766  
Three months ended September 30, 2010
                                       
Sales
  $ 681,180     $ 25,000     $ -     $ -     $ 706,180  
Gross profit
    500,704       25,000       -       -       525,704  
Net income (loss)
    (430,756 )     186,293       -       -       (244,463 )
Nine months ended September 30, 2011
                                       
Sales
  $ 1,040,732     $ 275,000     $ 53,949     $ -     $ 1,369,681  
Sales - Related Party
    -       123,007       -       -       123,007  
Intercompany sales
    -       600,000       -       (600,000 )     -  
Gross profit (loss)
    497,655       827,216       (175,373 )     (600,000 )     549,498  
Impairment of assets
    -       -       (714,000 )     -       (714,000
Net income (loss)
    (1,364,013 )     827,101       (1,522,812 )     -       (2,059,724 )
Total assets
    4,937,001       1,582,654       1,043,100       (3,916,989 )     3,645,766  
Nine months ended September 30, 2010
                                       
Sales
  $ 1,720,341     $ 25,000     $ -     $ -     $ 1,745,341  
Gross profit
    1,040,771       25,000       -       -       1,065,771  
Net income (loss)
    (1,229,907 )     267,418       -       -       (962,489 )
 
NOTE 13 – RELATED PARTY TRANSACTIONS

Related party management services agreements:

During the quarter ended September 30, 2011, the Company entered into three management services agreements with companies in which the Company’s CEO began serving on the board of directors of each of these companies.  These management services agreements are for a one-year term and provide for a  fixed monthly fee to be paid in cash.  At the inception of the agreements, the Company also received warrants to purchase shares of common stock of each of these companies (Note 5).  The related party accounts receivable balance represents the management fee due at September 30, 2011.

Related party payable:

In July 2011, an employee of AMI and shareholder advanced $25,000 to WWPP for short-term operating cash needs.  The amount is non-interest bearing, unsecured, and due on demand.


20

 
 

 


ACCREDITED MEMBERS HOLDING CORPORATION
NOTES TO UNAUDITED CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
NINE MONTHS ENDED SEPTEMBER 30, 2011


NOTE 14 – SUBSEQUENT EVENTS
 
On October 3, 2011, the Company initiated an offering of up to $250,000 of 12% secured promissory notes which mature on October 3, 2014.  The notes are collaterlized by certain investments in related party warrants. In addition, each subscriber is to receive a warrant to purchase the Company's common stock at $.40 per share.
 
On October, 9, 2011, a related party managed services agreement was terminated.  As part of the termination agreement, the company’s CEO resigned from the board of directors of that company.

On November 3, 2011, the Company subscribed to a note offering for $25,000 with a related party.  The promissory note carries a 5% interest rate, and is unsecured.  In addition, the Company  received 25,000 shares of this Company.

 
 
 
21
 
 
 

 
 
ITEM 2.   Management's Discussion and Analysis of Financial Condition and Results of Operations.
 
Cautionary Statement about Forward-Looking Statements
 
This Form 10-Q contains forward-looking statements regarding future events and the Company’s future results that are subject to the safe harbors created under the Securities Act of 1933 (the “Securities Act”) and the Securities Exchange Act of 1934 (the “Exchange Act”). These statements are based on current expectations, estimates, forecasts, and projections about the industry in which the Company operates and the beliefs and assumptions of the Company’s management. Words such as “hopes,” “expects,” “anticipates,” “targets,” “goals,” “projects,” “intends,” “plans,” “believes,” “seeks,” “estimates,” “continues,” “may,” variations of such words, and similar expressions are intended to identify such forward-looking statements. In addition, any statements that refer to projections of the Company’s future financial performance, the continuing development of the Company’s website, the prospects for selling advertising on the website and new visitors and visitor page views related to advertising agreements, the Company’s anticipated growth and potentials in its business, and other characterizations of future events or circumstances are forward-looking statements. Readers are cautioned that these forward-looking statements are only predictions and are subject to risks, uncertainties, and assumptions that are difficult to predict, including those identified under “Risk Factors” in our Form 10-K for the year ended December 31, 2010.  Therefore, actual results may differ materially and adversely from those expressed in any forward-looking statements.
 
The Company is under no duty to update any of these forward-looking statements after the date of this report. You should not place undue reliance on these forward-looking statements.

Plan of Operation

Accredited Members Holding Corporation (“the “Company”) is a Colorado corporation that was formed under Colorado law on December 1, 2005.  Until February 24, 2010 the Company was not involved in active business operations and instead sought to engage in the exchange of real estate properties between individuals through the use of Section 1031 of the Internal Revenue Code.  In February 2010 the Company acquired Accredited Members, Inc. (“AMI”) through a merger transaction (the “AMI Merger”) and began conducting its operations through AMI.  The Company’s name was Across America Real Estate Exchange (“Across America”) until May 11, 2010, when it was changed to Accredited Members Holding Corporation.

The Company currently provides various services and products through its subsidiary corporations AMI, AMHC Managed Services (“AMMS”) and World Wide Premium Packers, Inc. (“WWPP”).  The term the “Company” as used herein is intended to refer to the Company as a whole and any references to Across America are intended for historical purposes and to give context to the reader.

AMI

AMI provides a range of services that are primarily intended for sophisticated investors interested in micro-cap and development stage companies as well as early stage companies seeking to increase general market awareness of their operations and business plans.  To this end, AMI offers a range of free and paid subscription services to individual investors who purchase memberships to the Company, as well as to companies that pay AMI to participate in its services and programs aimed to help those companies improve their investment relations and increase their market exposure.  Among the services provided by and through AMI, and the manner in which it provides its services to its clients are:

§  
AMI Website - Through its website (www.accreditedmembers.com) members may access information that is intended to provide members with various financial and investment related information and tools (the “Site”).  The Site is also intended to allow members a forum to network with other investors and share investment ideas and information.  On the Site members can post comments and other information on a range of investment related issues, review information posted by other members, and interact with other members regarding investment and financial market issues.  This exchange of information is done primarily through blogs, chat rooms, and posting of comments and other information. Members cannot post materials (including comments) on the Site in an anonymous manner. Additionally, corporate clients may post “profiles” where they can provide general information about their company and business plan.

§  
Investment Conferences and Seminars - AMI organizes and hosts several investment conferences within the United States each year.   AMI members (as well as other persons) may register to attend these conferences.   Subscribing Corporate Issuers to the Site are given the opportunity to either present a 30 minute overview of their business to conference attendees and/or to have a conference/exhibitors table (depending on their paid contracted service).
 
22 
 
 
 

 


§  
Research and Publications - AMI provides financial reports and general analysis to its members which it believes is independent and unbiased.   This research and information in large part focuses on small/microcap companies, as AMI believes that information and research with respect to these companies is difficult to come by.    Through this research AMI does not provide financial or investment advice to any of its clients.    AMI also publishes a quarterly magazine that it distributes to its current and prospective clients that is intended to promote AMI’s business and also provide general information regarding the market and financial news. Although AMI may later attempt to generate advertisement or other revenues through this publication, it currently is distributed primarily for, and as a service to AMI members promotional purposes.  
 
§  
Other Products and Services - AMI sells business valuation reports that it prepares for non-public issuer/customers. AMI issues a monthly AMI Analyst Report that provides third party evaluations of early stage companies.

Although AMI generally requests and receives cash compensation for its products and services, in its discretion it may (and has) accepted equity compensation from its issuer profile clients. When AMI accepts equity compensation it discloses its equity interest in its respective clients as appropriate.

To date, AMI primarily has earned revenues through issuer contracts to present and have tables at the investment conferences it hosts and also through management services contracts. AMI hosted one investment conference during each quarter ended March 31, 2011, June 30, 2011, and September 30, 2011, and plans to host one conference during the fourth quarter of 2011.  In total, AMI is planning to host up to four investment conferences in 2011.  Going forward, AMI is planning to further develop its business operations by focusing on increasing memberships to AMI and offering new products and services such as AMI Analyst Report.  As part of its efforts to increase memberships, starting in April 2011, AMI launched a new marketing campaign and devoted a significant amount of time and resources to this campaign – including entering into an agreement with Ben Stein whereby Mr. Stein agreed to provide certain services on behalf of AMI and permit AMI to use his name and likeness in its marketing materials.

World Wide Premium Packers, Inc.

WWPP was formed on February 14, 2010, for the purpose of procuring, processing, and marketing premium meats and related products.  WWPP entered into a licensing agreement with Pat Boone (an American signer, actor and writer) that granted WWPP an  exclusive, world-wide license to use Mr. Boone’s name and likeness in connection with the marketing and sale of premium meats, cookbooks and related products.    Throughout much of 2010, WWPP focused on organizational matters and on developing its business plan.  On November 15, 2010, WWPP launched its first consumer brand, Pat Boone All-American Meats.  These products are mail (or internet-ordered) and generally sent directly to the consumer.  The target market of this brand was values-based, meat consumers that appreciate premium products.  WWPP’s business operations are currently comprised of a Pat Boone Meats unit that is a consumer brand and independent business unit.  Pat Boone All-American Meats is a legacy brand of premium meats sold direct to consumers.  The products are targeted to consumers that are loyal to the name and causes of Pat Boone. This business unit operated primarily through a network of suppliers, service providers and co-packing facilities.

As of August 17, 2011, WWPP announced modifications to its business plan and effective August 17, 2011, WWPP ceased its online product sales. WWPP will shift its core business plan as a result of its early stage analysis that the target customer for its online marketing and sales efforts does not meet the demographics of Pat Boone affiliates. WWPP hopes to identify strategic industry companies to assist in moving WWPP toward an in-store retail strategy. WWPP, along with Mr. Boone, determined that the Pat Boone brand of quality meats may gain more momentum and public acceptance by being positioned on grocery store shelves, versus the limited access experienced through online sales.  Although WWPP hopes to be able to sell premium meat products on a retail level, it has not taken any definitive steps with retailers or others to place and sell its products and there can be no assurance that WWPP will ever be able to sell its products on a retail level.  

Management Services

Beginning in the second quarter of 2010, the Company (through AMI and AMMS, effective June 2011) began providing management services to third parties, including services typically provided by executive level personnel on a fixed-contract basis.   These services are aimed to assist certain private companies with the advancement of their business plans.  The Company believes that many small private companies are formed by entrepreneurs with deep aptitudes in the technical aspects of their relevant businesses, but with limited expertise in other aspects of the business, such as access to potential marketing relationships, various outsourcing opportunities, management and reporting infrastructure/controls, capital formation and structure and a host of others.  The Company believes that its founders and staff possess aptitudes in many of those areas, as well as considerable relationships with both its members and enterprises operating in various industries.  As a result, the Company believes it is in a position where it can provide marked value to private companies who lack the time and/or necessary personnel to devote to certain managerial aspects of its business.  
 
23
 
 
 

 
The management services approach may allow the Company to leverage and monetize those relationships by perhaps contracting with some of its members or others it may know to help execute the portions of the business that the private company operators may not be able to execute on their own.
 
To date, the Company has entered into several management services agreements:

§  
On May 18, 2010, the Company entered into a management services agreement with WWPP (which at the time was controlled primarily by certain related parties).  Through this agreement, the Company  provided WWPP certain administrative and other corporate management services including the administration and implementation of accounting and general financial book-keeping functions, the coordination of certain sales and marketing activities, and standard investor relations services.  This agreement terminated as of August 31, 2011, due to the shift in WWPP’s business plan to identify industry partners to position WWPP in a retail space rather than through online sales.

§  
On September 15, 2010, the Company entered into a management services agreement with Malemark, Inc., an unrelated party, which calls for monthly payments of $50,000, although this fee was paid in large part through common stock of Malemark, Inc.   This agreement ended March 31, 2011.

§  
On February 1, 2011, the Company entered into a management services agreement with DRS Health, Inc.  The agreement was for an initial three-month term. DRS Health paid the Company a monthly fee equal to $25,000 per month – this fee was paid with DRS Health’s common stock valued at $12,500 and the remaining $12,500 in cash.  On May 1, 2011, the Company renewed the management services agreement with DRS Health, Inc. for a six-month term and agreed to pay the Company a monthly fee equal to $25,000 per month – however this fee is being paid through DRS Health’s common stock valued at $12,500 and $7,500 per month in cash with a final cash payment of $30,000 due at the end of the renewal term.

§  
On July 5, 2011, the Company entered into a management services agreement with The ChangeMob, Inc.  This agreement was for an initial twelve-month term unless terminated by either party.  The agreement was effectively terminated as of October 9, 2011 by mutual consent.  The ChangeMob paid the Company a monthly fee equal to $22,500 cash per month for approximately three and one-half months. The ChangeMob also issued one stock warrant to the Company to purchase 250,000 common shares at $0.01 per share.  The Company had an executive officer appointed to the board of The ChangeMob, Inc. while the contract was in effect, thus the revenue was recognized as related party.  With the termination of the contract on October, 9, 2011, the Company’s executive officer resigned from the board of The ChangeMob, Inc.

§  
On September 1, 2011, the Company entered into a management services agreement with The Story Company, Inc.  This agreement is for an initial twelve-month term unless terminated by either party.  The Story Company, Inc.  is to pay the Company a monthly fee equal to $22,500 cash per month – however, this fee is not due to the Company until The Story Company obtains at least $250,000 in outside capital. The Company also received one Board of Director’s seat upon execution of this agreement which makes this contract related party and revenue has been and will be recognized as such. The Story Company, Inc. also issued one stock warrant to the Company to purchase 500,000 common shares exercisable at $0.001 per share.

§  
On September 1, 2011, the Company entered into a management services agreement with Southern Hospitality Franchisee Holding Corporation (“SHFHC”).  This agreement is for an initial twelve-month term unless terminated by either party.    SHFHC is to pay the Company a monthly fee equal to $35,000 cash per month. The Company has also received one Board of Director’s seat upon execution of this agreement which makes this contract related party and revenue has been and will be recognized as such. SHFHC also issued one stock warrant to the Company to purchase 500,000 common shares exercisable at $0.0005 per share.  On November 3, 2011, the Company subscribed into the SHFHC’s note offering for $25,000. The promissory note carries a 5% interest rate, and is unsecured. In addition, the Company received one share of common stock for each dollar loaned.

The Company hopes to enter into additional similar agreements to provide management services in the future, along with combining products from AMI such as investment conferences and the AMI website, to tailor to customers’ needs. It’s the Company’s intent to have these management services compliment the AMI products.

24
 
 

 
Results of Operations

The financial statements reflect the results of Company’s operations on a consolidated basis.  The Company conducts its operations through its subsidiaries, AMI, WWPP, and AMMS starting June 2011.   The Company’s operations have generally grown since the time of the AMI Merger (completed during the quarter ended March 31, 2010) as the Company has expanded its client base and has begun to offer additional services to its clients.  Although the Company’s increased operations have resulted in greater revenues for the Company, the Company’s costs of operations have also grown.  However, the Company is optimistic that its results of operations will improve throughout the remainder of its 2011 fiscal year as a result of new promotional activities we have, and plan to, engage in.  Moreover, we hope to both further develop and grow our operations through AMI and AMMS; primarily by continuing to grow our client base and market awareness, as well as offering new services through AMI.  The Company may also consider exploring further acquisitions of operating companies should it identify a company it believes would complement its current operations.

Revenues

During the three months ended September 30, 2011 and 2010, the Company generated approximately $476,600 and $706,200 in net revenue.  The decrease is largely due to the decreased revenues generated through the AMI investment conference in third quarter 2011, which was smaller when compared to the AMI investment conferences in third quarter 2010.

During the nine months ended September 30, 2011 and 2010, the Company generated net revenues of approximately $1,492,700 and $1,745,300, respectively.  The decrease is due to the factors mentioned above offset by expansion of the Company’s management services it provids to clients.

Of the Company’s overall revenues during the three and nine months ended September 30, 2011, its revenues were generated through the following business segments:
 
   
Investment
Services
 
Management
 Services
 
Premium Meat Products*
Three months ended September 30, 2011
 
$259,600
 
$198,000
 
$19,000
 
Nine months ended September 30, 2011
 
$1,040,730
 
$398,000
 
$53,950

*WWPP does not expect to generate any revenue in this segment through the remainder of 2011.

Of the revenues generated by AMI and AMMS during the three months ended September 30, 2011, approximately 54% were generated through conference revenue, memberships, magazine, and issuer profiles; 42% were generated through management services.  All revenues generated through WWPP were the result of sales of meat and related products during the three months ended September 30, 2011, although WWPP terminated online sales during the quarter.

Of the revenues generated by AMI during the nine months ended September 30, 2011, approximately 70% were generated through conference revenue, memberships, magazine, and issuer profiles; 27% were generated through management services.  All revenues generated through WWPP were the result of sales of meat and related products during the nine months ended September 30, 2011.

Many of AMI’s (revenue) contracts involve services that may be provisioned at varying times over the term of the contract.  However, in many instances, payments for those services are made prior to the actual delivery of each service. The majority of this revenue is generated from the delivery of conferences and is generally recognized within 60 days depending on the number of conferences sold in a contract.   As a result of this, much of the revenues AMI will ultimately recognize will first be recorded as deferred revenue on the consolidated balance sheets.  As AMI delivers a particular service the deferred revenue liability is reduced and revenue is recognized.  Consequently, the Company believes that the deferred revenue component reflected as a liability on its balance sheet is an important metric in evaluating its progress.  Moreover, the conversion of deferred revenues into revenues will likely continue to be a component of net revenues in future periods.  For WWPP, there was an immaterial amount of deferred revenue liability recognized for the three and nine months ended September 30, 2011.  These deferred revenues were generated by the sale of gift cards to be used to purchase meat products at a future date with the possibility of card holders redeeming gift cards in a retail space if or when it becomes available.

 
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Expenses

General and administrative expenses were approximately $334,200 and $685,500 during the three months ended September 30, 2011 and 2010.  For the third quarter of 2011, these expenses included routine corporate costs (such as payroll and related expenses) and costs incurred for WWPP’s business plan.  The decrease is attributable to allocating payroll costs in 2011 to cost of sales for the management services as this was a large focus of the executive management, salaried and wage employees efforts from the shift of operating expenses in 2010.

For the nine month period ended September 30, 2011 and 2010, general and administrative expenses totaled $1,402,400 and $1,711,600, respectively.  The decrease of 18% or $309,200 was primarily due to reductions in corporate costs for payroll, payroll taxes and stock based compensation.

Selling and marketing expenses during the three months ended September 30, 2011 and 2010 was approximately $209,400 and $121,400 in, respectively. The increase was primarily related to promoting and marketing the Site, investment conferences, AMI magazine publication and advertising for AMI and WWPP operations. For future operations, the Company expects to continue to incur significant selling and marketing expenses as it grows its AMI and AMMS operations.

For the nine months ended September 30, 2011 and 2010, the Company incurred approximately $972,900 and $457,600 in selling and marketing expenses, an increase of $515,300.  This increase was primarily due to the same factors mentioned above to grow the Company’s operations.
 
For the three and nine months ended September 30, 2011, WWPP incurred an impairment expense of $714,000 due to the change in WWPP's business plan.

Net Loss

For the three months ended September 30, 2011 and 2010, the Company recognized a net loss of approximately $1,065,500 and $244,500, respectively. The net loss for the three months ended September 30, 2011, was 336% more than the net loss recognized in the comparable period of 2010.  In large part, the increase in the net loss realized was due to the WWPP impairment expense of $714,000.  Additionally, the net loss increase due to the Company’s overall expansion of its business operations for AMI and the costs incurred to operate WWPP, which has resulted in greater costs of revenues and operating expenses have also increased. 

For the nine months ended September 30, 2011 and 2010, the Company recognized a net loss of approximately $2,059,700 and $962,500, respectively, an increase of 114% of $1,097,200.  The increase was primarily due to the same factors mentioned above.  The Company anticipates that the net loss will continue due to the overall expansion of AMI and AMMS.
 
Liquidity and Capital Resources

The Report of our Independent Registered Public Accounting Firm on the Company’s consolidated financial statement as of and for the year ended December 31, 2010, includes a “going concern” explanatory paragraph which means that the auditors stated that conditions existed that raised substantial doubt about the Company’s ability to continue as a going concern.

As of September 30, 2011, the Company had working capital deficiency of approximately $269,700 and $369,300 of cash.  In large part, the decrease in the Company’s current assets as of September 30, 2011, when compared to December 31, 2010, was the result of the approximately $106,500 of accounts receivable the Company held on September 30, 2011, compared to approximately $362,200 as of December 31, 2010. This was a shift in AMI services being sold as per-conference products rather than annual agreements.   Beginning in the year ended December 31, 2010, the Company accepted equity based payment from certain clients as consideration for services.   In 2011, the Company used a large portion of marketable securities accepted as equity based payment as collateral for a note offering and thus reclassified the collateral from current assets to long-term assets totaling $958,800.

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When the Company accepts equity based consideration, it typically accepts such consideration in the form of restricted stock and generally does so from issuers for which there is a public market for their securities (or which the Company expects there to be a public market in the near future), and although the Company’s holdings are subject to certain restrictions (including defined hold periods), it is reasonably expected that these securities will be realized in cash within one year.  At times, the Company has elected to receive compensation in the form of equity compensation in an attempt to ensure it secures payment, to diversify its sources of revenues, and potentially permit the Company to realize additional value through appreciation of these securities (although at times the market value of the securities accepted by the Company have at times decreased).   However, when the Company accepts securities, it potentially subjects itself to a weaker liquidity position as well as to risks associated with holding securities (including potential declines in market value and a lack of liquidity).  Although the Company has accepted equity-based consideration from certain of its clients, it is not principally engaged in the business of investing, reinvesting, owning, holding, or trading in securities.
 
Further, the Company’s assets as of September 30, 2011, included total investments in cost, debt and derivative warrant securities of $786,800.  During the nine months ended September 30, 2011, the Company acquired one promissory note from one private company in a private placement transaction.  During the year ended December 31, 2010, the Company acquired three promissory notes and two warrants from two public companies and one private company in private placement transactions.  These notes and warrants were acquired directly from issuers, upon terms which the Company believes are beneficial to the Company and its shareholders.

As noted above, the Company had a net loss during the three and nine months ended September 30, 2011, as well as the three and nine months ended September 30, 2010.  Further, as of September 30, 2011, the Company had an accumulated deficit of approximately $6,202,500.  Although the Company engages in various revenue generating activities, it continues to rely in part on its ability to raise outside capital through the sale of its securities and note offerings.  Although the Company believes its revenues will increase, for at least the near term, the Company expects to continue to in part rely on outside sources of capital to fund its current and planned operations.

During the nine months ended September 30, 2011, the Company closed on $832,000 in private placement transactions through the sale of equity.  During the nine months ended September 30, 2011, WWPP closed on $120,000 through the sale of its common stock. During the nine months ended September 30, 2011, the Company issued 12% secured promissory notes with a principal amount of $770,000.
 
The notes are secured by certain of the investment securities held by the Company, are due in full on April 15, 2014, and bear interest at 12% per annum with the interest being payable on the 15th day of each month after accrual. In addition, the Company may be obligated to pay holders of the notes an amount equal to 10% of the original amount of their respective notes.  Although the Company has various payment obligations to the note holders, certain Company assets are encumbered by the notes, and the notes are reflected as a liability on the Company’s balance sheet, the Company does not believe the notes are a material negative impact on the Company’s liquidity. The Company will likely continue to seek additional capital through the sale of either debt or equity securities to help fund its planned operations in the near term.  However, there can be no assurance that additional financing will be available to the Company on reasonable terms, if at all.  
 
The Company believes that the proceeds from the issuance of its securities, coupled with its cash on hand and projected revenues, will be sufficient to cover its routine costs and expenses through 2011, although without additional capital the Company may not be able to implement all of its planned activities.  Ultimately, the Company’s ability to continue to pursue its plan of operations is dependent upon its ability to increase revenues and/or raise the capital necessary to meet its financial requirements on a continuing basis.
 
 

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Current Liabilities; Deferred Revenue

The Company’s largest current liability as of September 30, 2011, is $555,200 of deferred revenue.  As of December 31, 2010, the Company had $656,000 of deferred revenue.  Several of the services offered by the Company require on-going or multiple deliverables.  For example, with respect to AMI membership agreements (for both individuals and profile clients) they typically require a partial up-front payment and require the Company to deliver services such as access and services through the site and the ability to participate in conferences. The decrease in deferred revenue is due to delivery of  conference services and website access.

During the year ended December 31, 2010, the Company entered into profile agreements (many with 180 day or annual contract terms) with an estimated contract value of approximately $287,500 (which includes amounts expected to be paid through equity securities), which amounts are not reflected as revenues (and may be reflected as current liabilities) until the services described in the agreements are performed by the Company.  However, part of this value is represented by equity compensation either paid, or to be paid, to the Company.   Further, the estimated values of these contracts include amounts received under contracts but for which the Company’s services and products have not been fully delivered, and as such, much of the value of these contracts has been deferred.

Operating Activities
 
Net cash used in operating activities was approximately $1,903,300 for the nine months ended September 30, 2011, as compared to net cash used in operating activities of approximately $1,055,700 for the nine months ended September 30, 2010. The increase in net cash used in operating activities in the 2011 period (compared to the 2010 period) was primarily due to the increase in net loss for the 2011 period, as compared to the 2010 period, and increases in accounts receivable, accounts payable, change in fair value on the derivative liability in the 2011 period, the impairment of assets, as well as the expansion of the business and addition of operation segments, as compared to the 2010 period.
 
Investing Activities
 
Net cash provided by investing activities in the 2011 period was approximately $39,000, as compared to net cash used in investing activities of approximately $91,100 in the 2010 period. Net cash provided by investing activities in the 2011 period, was primarily the result of cash used by the purchase of debt and equity securities and property and equipment totaling approximately $41,800, which was offset by cash received for the sale of investment securities of $80,800.  Net cash used in 2010 of $91,100 was also used for debt and equity securities and the purchase of property and equipment offset by cash provided through the AMI Merger of $11,500.
 
Financing Activities
 
Net cash provided by financing activities in the first six months of 2011 was $1,722,000, compared to $1,269,500 in 2010.  Cash provided by financing activities in 2011 was due from the issuance of common stock for $832,000, the sale of promissory note of $770,000 and $120,000 by the sale of subsidiary stock. In 2010, $1,305,000 was from the issuance of common stock, and $2,000 was from the exercise of warrants net down by the purchase of treasury stock of $37,500.
 
Off Balance Sheet Arrangements

We have no off-balance sheet arrangements that have or are reasonably likely to have a current or future effect on our financial condition, changes in financial condition, revenues or expenses, results of operations, liquidity, capital expenditures or capital resources that are material to our shareholders.
 
 
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Recently issued and adopted accounting pronouncements
 
Business Combinations
 
Critical Accounting Policies
 
There have been no changes to the Company’s critical accounting policies in the nine months ended September 30, 2011, from those contained in the Company’s 2010 Annual Report on Form 10-K.
 
In December 2010, the Financial Accounting Standards Board (FASB”) issued Accounting Standards Update (ASU”) No. 2010-29, “Business Combinations” (Topic 805): “Disclosure of Supplementary Pro Forma Information for Business Combinations.” This ASU specifies that when financial statements are presented, the revenue and earnings of the combined entity should be disclosed as though the business combination that occurred during the current year had occurred as of the beginning of the comparable prior annual reporting period only. ASU 2010-29 is effective for business combinations with acquisition dates on or after January 1, 2011. The adoption of this update did not have an impact on the Company's consolidated financial statements.
 
Multiple Deliverable Revenue Arrangements
 
In October 2009, the FASB issued a new accounting standard which provides guidance for arrangements with multiple deliverables. Specifically, the new standard requires an entity to allocate consideration at the inception of an arrangement to all of its deliverables based on their relative selling prices. In the absence of the vendor-specific objective evidence or third-party evidence of the selling prices, consideration must be allocated to the deliverables based on management’s best estimate of the selling prices. In addition, the new standard eliminates the use of the residual method of allocation. In October 2009, the FASB also issued a new accounting standard which changes revenue recognition for tangible products containing software and hardware elements. Specifically, tangible products containing software and hardware that function together to deliver the tangible products’ essential functionality are scoped out of the existing software revenue recognition guidance and will be accounted for under the multiple-element arrangements revenue recognition guidance discussed above. Both standards were effective for the Company beginning on January 1, 2011. The adoption of this standard did not have a material impact on the Company’s consolidated financial statements.
 
Item 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK.

           Not applicable.

Item 4. CONTROLS AND PROCEDURES

Disclosure Controls and Procedures
 
As required by Rule 13a-15 under the Securities Exchange Act of 1934 (the “1934 Act”), as of September 30, 2011, we carried out an evaluation of the effectiveness of the design and operation of our disclosure controls and procedures.  This evaluation was carried out under the supervision and with the participation of our Chief Executive Officer (our principal executive officer) and our Chief Financial Officer (our principal financial officer). Based upon and as of the date of that evaluation, our Chief Executive Officer and Chief Financial Officer concluded that our disclosure controls and procedures are not effective to timely alert management to material information required to be included in our periodic reports filed with the Securities and Exchange Commission  and to ensure that information required to be disclosed in such reports is accumulated and communicated to our management, including our Chief Executive Officer and Chief Financial Officer, to allow timely decisions regarding required disclosures.  However, management believes that the financial statements included in this report present fairly, in all material respects, the Company’s consolidated financial position, results of operations and cash flows for the periods presented.  Due to our limited financial resources and limited personnel we are not able to, and do not intend to, immediately take any action to remediate the material weaknesses identified.

Disclosure controls and procedures are controls and other procedures that are designed to ensure that information required to be disclosed in our reports filed or submitted under the 1934 Act is recorded, processed, summarized and reported within the time periods specified in the SEC’s rules and forms.  Disclosure controls and procedures include, without limitation, controls and procedures designed to ensure that information required to be disclosed in our reports filed under the 1934 Act is accumulated and communicated to our management, including our principal executive officer and our principal financial officer, as appropriate, to allow timely decisions regarding required disclosure.
 

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Internal Control Over Financial Reporting

There were not any changes in our internal control over financial reporting (as defined in Rules 13a-15(f) and 15d-15(f) promulgated by the SEC under the 1934 Act) during the three months ended September 30, 2011, that have materially affected, or are reasonably likely to materially affect, our internal control over financial reporting.

PART II - OTHER INFORMATION

Item 1.  LEGAL PROCEEDINGS

On April 7, 2011 the Company’s subsidiary World Wide Premium Packers, Inc. filed a complaint in the federal district court for the district of Colorado seeking a declaratory judgment against All American Meats, Inc.  World Wide Premium Packers, Inc. is not seeking monetary damages from All American Meats, Inc., instead the complaint was filed after All American Meats advised World Wide Premium Packers, Inc. that it believes that the name WWPP uses in commerce and as trademarks “Pat Boone All American Meats”  infringed upon All American Meat’s alleged common law trademark.  World Wide Premium Packers disagrees with All American Meats’ assertions, believes it is entitled to use the name and trademark “Pat Boone All American Meats”, and filed the complaint requesting that the court declare that the use of the name “Pat Boone All American Meats” does not constitute trademark infringement.
 
On June 23, 2011 WWPP filed a demand for arbitration with the American Arbitration Association to arbitrate a dispute between WWPP and a former third party service provider.  WWPP alleged that the former service provider breached an agreement between the parties and WWPP sought the recession of the consideration it paid to the former service provider, as well as the recoupment of its costs and fees.  The service provider asserted counterclaims against WWPP alleging WWPP is in breach of a separate agreement between the parties and sought the payment of $120,000 from WWPP.  On September 14, 2011, the parties reached a settlement and release.  The agreement between the parties was considered terminated and neither party has further liabilities or obligations.

On September 27, 2011 Salem Radio Network, Inc. filed a petition in the County Court At Law No. 5 in Dallas Texas naming WWPP as a defendant.  In its Petition Salem Radio Network has asserted a claim of unjust enrichment against WWPP seeking payment for services and products Salem Radio Network allegedly provided to WWPP.  In the Petition Salem Radio Network has asserted damages of $140,000 and is also seeking its attorneys’ fees, as well as interest.  While WWPP believes several of the allegations in the Petition are without merit, and although WWPP is considering its legal options with respect to this matter, it does not expect to file an answer to the Petition.   If WWPP does not answer the Petition, or otherwise defend itself in this matter, it could result in a judgment being entered against WWPP.
 
Item 1A.  RISK FACTORS
 
There have been no material changes to the risk factors set forth in the Company’s Annual Report on Form 10-K for the year ended December 31, 2010, except that the Company through WWPP ceased online sales of its premium meat products during the quarter ended September 30, 2011, and does not expect to generate any revenues through WWPP for at the least the remainder of 2011.
 
Item 2.    UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

On September 30, 2011, the Company issued 500,000 shares of common stock at $0.15 per share.  The shares were issued to persons who represented to the Company that they are accredited investors.  The Company relied on the exemption from registration provided by Section 4(2) of the Securities Act of 1933, as well as Rule 506 promulgated thereunder for this issuance.
 
Item 3. DEFAULTS UPON SENIOR SECURITIES
 
None.

Item 4. RESERVED

None.

Item 5. OTHER INFORMATION

None.


30

 
 
 

 
Item 6. EXHIBITS
 
Exhibit No.
 
Title
 
31.1
 
Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (J.W. Roth, Chief Executive Officer).
 
31.2
 
Certification Pursuant to Section 302 of the Sarbanes-Oxley Act of 2002 (David Lavigne, Chief Financial Officer).
 
32.1
 
Certification Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (J.W. Roth, Chief Executive Officer).
 
32.2  
Certification Pursuant to 18 U.S.C. §1350, as Adopted Pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (David Lavigne, Chief Financial Officer).
 
101  
Interactive Date Files Pursuant to Rule 405 of Regulation S-T.
 

 
In accordance with the requirements of the Securities Exchange Act of 1934, we have duly caused this report to be signed on our behalf by the undersigned, thereunto duly authorized.
 
 
ACCREDITED MEMBERS HOLDING CORPORATION
 
Date:  November 14, 2011
By:
/s/  David Lavigne
 
   
Chief Financial Officer
 
       
Date:  November 14, 2011
By:
/s/ J.W. Roth
 
   
Chief Executive Officer
 
 

 
 
31