Exhibit 99.1

Timberland Reports Second Quarter 2011 Results

• Second quarter revenue increased 27.1% to $240.1 million, up 20.6% on a constant dollar basis
• Second quarter net loss was $20.1 million, compared with a net loss of $23.5 million for the second quarter of 2010

STRATHAM, N.H.--(BUSINESS WIRE)--August 4, 2011--The Timberland Company (NYSE: TBL) today announced second quarter revenue of $240.1 million, a 27.1% increase compared with revenue of $189.0 million for the same period of 2010. Second quarter net loss was $20.1 million, or $(0.39) per share, compared with a net loss of $23.5 million, or $(0.44) per share, for the same period of 2010.

Second Quarter Results:

• Revenue increased 27.1% compared to the prior year period and was up 20.6% on a constant dollar basis, reflecting strong growth across North America, Europe, and Asia.
• North America revenue increased 15.4% to $106.1 million compared to the prior year period, led by growth from Timberland® footwear and Timberland PRO® footwear, as well as SmartWool® accessories. Europe revenue increased 37.4% to $91.7 million, 24.6% on a constant dollar basis, led by significant growth in the wholesale channel, growth in comparable store sales, and new store openings. Asia revenue increased 40.0% to $42.3 million compared to the prior year period, and increased 28.1% on a constant dollar basis, due to double-digit growth in each of the major markets, strong growth in comparable store sales, and retail expansion.
• Global footwear revenue increased 28.2% to $168.7 million from the second quarter of 2010, led by strong growth in men’s footwear in both wholesale and retail channels across all geographic regions. Apparel and accessories revenue increased 26.8% to $66.0 million, reflecting growth across all regions as well, with Europe wholesale accounts and Asia retail stores driving growth in apparel and SmartWool driving growth in accessories.
• Global wholesale revenue was up 28.7% to $151.1 million compared to the prior year period, driven by double-digit growth in North America, Europe, and Asia. Worldwide consumer direct revenue increased 24.5% to $89.0 million compared to the second quarter of 2010, driven by strong comparable store sales growth and the net addition of sixteen new stores compared to the second quarter of 2010.
• Operating loss for the second quarter of 2011 was $30.9 million, compared to an operating loss of $33.3 million in the prior year period. Gross margin declined 210 basis points to 47.4%, with higher product costs more than offsetting favorable foreign exchange impacts. The Company expects higher product costs to continue through 2011; however, the Company expects a positive impact from strategic price increases in the back half of the year. Operating expense for the second quarter of 2011 was $144.7 million, an increase of 14.1% compared to the prior year period.
• In the second quarter of 2011, the effective tax rate was 32.4% compared to 29.0% in the second quarter of 2010.
• The Company ended the quarter with $233.8 million in cash and no debt. Accounts receivable increased 34.4% to $116.7 million compared to the prior year period, driven by revenue growth and the timing of sales. Inventory at quarter end was $251.7 million, an increase of 42.0%, driven by expected growth for the business in 2011, increased product costs, and efforts to secure product in advance of potential factory capacity constraints.

Webcast Information

As previously announced, the Company will not be hosting a conference call to discuss second quarter results. Replays of previous quarters’ conference calls are available through the investor relations section of the Company’s website.

About Timberland

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company®, howies®, and Mountain Athletics® brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. Timberland’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, Africa and the Middle East. More information about Timberland is available in its reports filed with the Securities and Exchange Commission (SEC).

Forward Looking Statements

Certain statements in this press release may be “forward-looking statements”, within the meaning of the federal securities laws, which are subject to material risks and uncertainties. These forward-looking statements are not guarantees of future financial performance or expected benefits. Many factors could affect our current expectations and our actual results, and could cause results to differ materially. Such factors include, but are not limited to: (i) Timberland’s ability to successfully market and sell its products in a highly competitive industry and in view of changing consumer trends, consumer acceptance of products and other factors affecting retail market conditions; (ii) Timberland’s ability to execute key strategic initiatives; (iii) Timberland’s ability to procure a majority of its products from independent manufacturers; (iv) changes in foreign exchange rates; (v) Timberland’s ability to obtain adequate materials at competitive prices; and (vi) other factors, including those detailed from time to time in Timberland’s most recent Annual Report on Form 10-K, Quarterly Report on Form 10-Q and other filings we make with the SEC. Timberland undertakes no obligation to update publicly any forward-looking statements, whether as a result of new information, future events or otherwise.

Non-GAAP Financial Measures

This press release includes discussion of constant dollar revenue change, which excludes the impact of changes in foreign currency exchange rates, and is a non-GAAP measure. As required by SEC rules, the Company has provided reconciliations of this measure on attached tables that follow its financial statements. Additional required information regarding this non-GAAP measure is located in the Form 8-K furnished to the SEC on August 4, 2011.

Comparable store sales include revenues from Company-operated stores for which all of the following requirements have been met: the store has been open at least one year, square footage has not changed by more than 25% within the past year, and the store has not been permanently repositioned within the past year. Sales for stores that are closed for renovation or relocation are not included in the comparable store calculation while closed. Prior year foreign exchange rates are applied to both current year and prior year comparable store sales to achieve a consistent basis for comparison.

Constant dollar revenue changes, which exclude the impact of changes in foreign exchange rates, are not Generally Accepted Accounting Principle (“GAAP”) performance measures. We calculate constant dollar revenue changes by recalculating current year revenue using the prior year’s exchange rates and comparing it to prior year revenue reported on a GAAP basis. We provide constant dollar revenue changes for Total Company, North America, Europe, and Asia revenues because we use the measures to understand the underlying results and trends of the business segments excluding the impact of exchange rate changes that are not under management’s direct control. We have a foreign exchange rate risk management program intended to minimize both the positive and negative effects of currency fluctuations on our reported consolidated results of operations, financial position and cash flows. The actions taken by us to mitigate foreign exchange risk are reflected in cost of goods sold and other, net.

CONTACT:
The Timberland Company
Kristyn Van Ostern, 603-773-1655
Investor Relations
kvanostern@timberland.com