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8-K - FORM 8-K - Nalco Holding COd8k.htm
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Dave Flitman, President WPS
28th June, 2011
Water and Process Services (WPS)
Segment Review
Exhibit 99.1


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2
Forward-Looking Statements and Regulation G
This presentation includes “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934. These forward-looking statements include statements concerning our plans, objectives, goals, strategies, future events,
future revenue or performance, capital expenditures, financing needs, plans or intentions relating to acquisitions, business trends and other
information that is not historical information.  When used in this presentation, the words “estimates,” “expects,” “anticipates,” “projects,” “plans,”
“intends,” “believes,” “forecasts,” or future or conditional verbs, such as “will,” “should,” “could” or “may,” and variations of such words or similar
expressions are intended to identify forward-looking statements. All forward-looking statements, including, without limitation, management’s
examination of historical operating trends and data are based upon our current expectations and various assumptions. Our expectations, beliefs and
projections are expressed in good faith and we believe there is a reasonable basis for them. However, there can be no assurance that management’s
expectations, beliefs and projections will be achieved.
There are a number of risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements contained in
this presentation. Important factors that could cause our actual results to differ materially from the forward-looking statements we make in this
presentation.  Such risks, uncertainties and other important factors include, among others: our leverage; limitations on flexibility in operating our
business contained in our debt agreements; increases in interest rates as a result of our variable rate indebtedness; pricing pressure from our
customers; technological change and innovation; risks associated with our non-U.S. operations; fluctuations in currency exchange rates; high
competition in the markets in which we operate; adverse changes to environmental, health and safety regulations; operating hazards in our production
facilities; inability to achieve expected cost savings; difficulties in securing or changes in the pricing of the raw materials we use; our significant pension
benefit obligations and the current underfunding of our pension plans; our ability to realize the full value of our intangible assets; our ability to attract
and retain skilled employees, particularly research scientists, technical sales professionals and engineers; and our ability to protect our intellectual
property rights.  There may be other factors that may cause our actual results to differ materially from the forward-looking statements.
All forward-looking statements attributable to us or persons acting on our behalf apply only as of the date of this presentation and are expressly
qualified in their entirety by the cautionary statements included in this presentation. We undertake no obligation to update or revise forward-looking
statements which may be made to reflect events or circumstances that arise after the date made or to reflect the occurrence of unanticipated events.
Non-GAAP measures may be discussed in today’s presentation.  Management believes that discussion of these measures provides investors with
additional insight into the ongoing operations of Nalco Holding Company.  Non-GAAP measures are reconciled to the closest GAAP measure in
schedules attached to our earnings releases, which may be found at www.nalco.com.   Adjusted EBITDA and Pro Forma EBITDA are non-GAAP measures
used to determine compliance with the Company’s debt covenants or to assess the ongoing performance of the business.  Free Cash Flow is defined as
Cash from Operations less Capital Expenditures and Minority Interest charges.  In addition, Nalco may discuss sales growth in terms of nominal (actual),
organic (nominal less foreign currency and acquisition/divestiture/merger/joint venture impacts), and real (organic growth less that portion of the
growth which consists of price increases that simply pass along higher raw and purchased material costs).  The non-GAAP measures should not be
viewed as an alternative to GAAP measures of performance.  Furthermore, these measures may not be consistent with similar measures provided by
other companies.


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$4.25 Billion Sales by End Market
2010
NALCO –
A SERVICE COMPANY
Water & Process Services (WPS)
60% of total company sales
Water, 42%
Paper, 18%
55% of total company profit
Water
Largest Segment
Highly Diverse
Strong Growth*
6-8% per yr
High DC Margin
~20-21%
Paper
4-5% per yr Growth*
High teens DC Margin
* Real growth is defined as organic growth less the impact of sizable raw material cost driven price swings. Organic growth
excludes FX and M&A impacts.  Assumes economic stabilization. New run rate by YE2011.
Upstream
Energy
24.3%
Downstream
Energy
16.4%
Paper, Graphic Grades
8.9%
Paper, Board & Packaging
6.5%
Paper, Tissue
2.3%
Water, Manufacturing
6.7%
Water, Food & Beverage
6.1%
Water, Mining & Minerals
5.6%
Water, Primary Metals
5.2%
Water, Institutional
4.6%
Water, Power
4.2%
Water, Chemicals
3.8%
All others
5.4%


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BRIC+ countries
MACROS SUPPORT COMPELLING GROWTH OPPORTUNITIES


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WPS GROWTH STRATEGY
Leverage our customer intimacy and industry expertise to continue to expand our
core strengths in service, automation, chemistry and specialty equipment.
Capture geographic and market trend opportunities in BRIC+ at the interface of
water scarcity and rapid industrial growth.
Expand our technology leadership in key areas:
Automation and Control
3D TRASAR®
Platform
OxiPRO®
Process Applications in several Industries
Paper
Mining
Light Manufacturing
Food and Beverage
Industrial Water Recycle and Reuse
Integrated Solutions
3D TRASAR for Membranes
Continue to drive productivity across the business in supply chain and the field
sales force to improve overall efficiency and drive working capital productivity.


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Focused
penetration in
BRIC+ markets
Integrated
pre-treatment &
utility solutions
Process
application
solutions
Integrated
waste water
solutions
Integration across entire facility
Automation, Monitoring and Control
Innovation in Chemistry, Equipment, & Service
Professional Services, On-Site Services, Operating Services
WPS STRATEGY DEPLOYMENT
1
2
3
4


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•Train & develop
•Create & Maintain Value
•Incent
•Salesforce productivity
•Recurring
•Not cyclical
•Bundled agreements
Total cost of
operation (TCO)
Create & Maintain
Value
Environmental
performance;
eROI
Brand loyalty
•Services
•Automation/Process Control
Chemistry
•Specialty equipment
Nalco
“Sweet spot”
WPS BUSINESS MODEL, HIGHLY DIFFERENTIATED & DIFFICULT TO REPLICATE
sm


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WATER
Market Dynamics
Business Model
Growth
Drivers
Safety and equipment integrity
Productivity
Regulatory compliance
Water availability and quality
Environmental sustainability
Total cost of operation (TCO)
Sensitivity
Industrial Production, GDP
Market Size*
$6.4B (4% CAGR chemicals/service)
Market
Share
~ 20%
BRIC+
Market  share gains in key accounts
Technology penetration
Automation and real time performance
information
Integrated solutions
Waste
water
reuse
and
recycle
eROI
Industries Served
Heavy Industrial (40%)
•Primary Metals
•Power Generation
•Chemicals
Light Industrial (40%)
•Food & Beverage
•Institutional
•Manufacturing
Other (20%)
Focused on Industry Leaders in respective
segments
Annuity / recurring revenue models
Water treatment sales comprise
~70%  of Water revenue
Measured delivered value utilizing Create &
Maintain Value (CMV) process
Pretreatment, process water, and waste
treatment
*See 2010 10K for definition of Water segment market size


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example….POWER GENERATION
Business Model
Growth
Drivers
Safety
Capacity
Availability
Life extension
Environmental compliance
Maintenance
Heat rate
Sensitivity
Capacity additions through new
construction, GDP
Market Size
$600M  (3-4% CAGR)
Market
Share
> 20%
Environmental compliance and pollution
reduction (heavy metals removal) programs
Water
scarcity
-
recycle
and
usage
minimization programs
Integrated water management (IWM) and
pretreatment outsourcing
Core technology penetration in BRIC+
Segments Served
Nuclear
Fossil
Renewables (Geo. / waste / thermal solar)
Focused on major regional and global
electricity generators
Recurring revenue linked to electricity
production
Cooling water, boiler water, waste
treatment services, chemistries, and
equipment
Market Dynamics


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example….FOOD & BEVERAGE
Business Model
Growth
Drivers
Brand Protection
Food Safety
Meet sustainability goals
Leverage existing assets
Sensitivity
Food commodity prices,
Capital availability
Market
Size
$1.4B boiler,cooling,waste chemistry~ 4-5%
Market
Share
~ 20% share in target markets
Integrated  solutions
•Goal of 100% Nalco 360 penetration in global key
accounts to standardize eROI delivery
Process technology
Additives for corn oil recovery improvement
Fermentation additives for increased yields in ethanol
3D TRASAR for Membranes & Services for Process
Beverage
3D TRASAR for Clean in Place to reduce water
consumption
BRIC+
•Penetrate Brazil’s $100MM biofuel (sugar) market
Segments Served
•Beverage (Brewing, Water, Functional)
•Grain, Oil (Edible), Biofuels                  
•Processed and Prepared Foods
•Dairy
•Meat & Poultry
Focus on global multi-national customers
Recurring revenue based on price per pound and
fixed monthly payment are the predominant
globally
Long term annuity contracts for Waste Water &
Utility treatment chemistry and services
Market Dynamics


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PAPER
Market Dynamics
Business Model
Growth
Technology
•Pareto™
water and energy savings
•Oxipro –
productivity enhancement
•FillerTEK®
TCO enabler
•POSITEK®
3G –
finished product quality
Waste
water
reuse
and
recycle
eROI
Grow share every year in BRIC+
Industries Served
Graphic Grades
(50%)
Board &
Packaging (37%)
Tissue (13%)
Align with Global Sustainable Assets
Focus on Large Multi National Corporations
and Regional Market Leaders
Measured delivered value utilizing CMV     
process
Long term supply agreements (pricing –
indices driven)
Drivers
Production Rates
Finished product quality
Operational productivity
Environmental sustainability, eROI
Regulations
TCO (Total Cost of Operations)
Sensitivity
Industrial Production, GDP,
Regulations
Market Size*
$6.7B (Global CAGR 2.8%)
Market Share
11%
*See 2010 10K for definition of Paper segment market size


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MINING
Market Dynamics
Business Model
Growth
Drivers
Demand for metals and energy
Environmental sustainability
High water intensity with mines
located in water scarce regions
Declining ore quality will drive
need for “specialized”
additives
TCO
Sensitivity
GDP, Regulations
Market Size
~$1.2B (6-8%)
Market Share
> 20%
Technology
•Flotation
Pinnacle®-Sulfide Flotation Technology
NALFOTE®-Coal Flotation Technology
•OreBind®-Water Recovery Aid
•Perflow-Potash & Phosphate Coatings
BRIC+ (Brazil, China, Chile, Australia, South
Africa)
Industries
Served
Onsite problem prevention/solving in our
customers’
dynamic systems
Advanced technology support for significant
process problems
High service requirements, expert
process and water knowledge,
assured supply chain
Long term supply agreements
(pricing –
indices driven)
These industry’s represent
> 90% of the business.
Alumina
Coal
Precious Metals
Base Metals
Potash/
Phosphate


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Above Market Growth
At Market Growth
Less than Market Growth
WELL POSITIONED TO OUTPACE MARKET GROWTH


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New
Account
Production
Scheduled
Sales Calls
Available
Sales Time
Quality of
Opportunity
Quality of
Sales Call
Aligned
Compensation
Skill Will Assessments
District
Implementation Plans
Key Activities &
Milestones of
Sales Stages
Designed into
CRM
Compensation Model
With Aligned Rates,
Targets & Deployment
Roles
Service Activities Scheduled
Around Sales Calls
Sales Calls Scheduled in
Advance (4 Week View)
Call Schedule Reviewed by
District Manager at Least
Every Other Week
Key Functionality of CRM
Target Opportunity
List Created &
Managed Jointly
Between Sales,
SBUs and KAMs
New account targets increased  >30% through
COMMERCIAL EXCELLENCE


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Industry
Marketing
Product &
Solutions
Marketing
Key
Account
Management
Sales
Mngt
Rep List of
Target
Opportunities
& Offerings
Assign Targets
Based on 
Goals &
Available
Sales
Resources
Reps Earn Greater Incentives For Selling Strategically Targeted Opportunities
Target Selection Process
“Where”
and “What”
to Sell
Total
Incentive
Earnings
Profitability Of
Entire Territory
vs. Target
Gross Profit
from Targeted
New Business
vs. Target
Actual Gross Profit Attained in Each
Category is Compared to Role-
Specific Targets to Determine
Incentive Earnings
Results
Sales Incentive Design
Rewarding Strategic Sales
STRATEGIC APPROACH TO  MARKET VIA INCENTIVE DESIGN


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Membranes
Wastewater
WPS INNOVATION PIPELINE INTEGRAL TO GROWTH STRATEGY
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% RECOVERY% REJECTION% PRESSURE
WATER USAGE/EFFICIENCY
STEAM FLOW
ENERGY USAGE/ EFFICIENCY
ENERGY/WATER USAGE
FUEL USAGE
BD
ENERGY USAGE/EFFICIENCY
FLOW
ENERGY/ WATER USAGE
TSS
COD
FLOW
TEMP IN
TEMP OUT
ENERGY/PROCESS  EFFICIENCY
MU
BD
WATER USAGE
CT FAN SPEED
ENERGY USAGE
BOILER
WASTE
WATER
PROCESS
RO
COOLING
Customer Benefits:
•Reduced Water and Energy Consumption
•Benchmarking Capabilities
•Lower Total Cost of Operation
Not yet
commercialized
3D TRASAR TECHNOLOGY PLATFORM EXPANSION
TOTAL WATER AND
ENERGY  IN
MOST EFFICIENT USE OF
WATER AND ENERGY OUT
MINIMIZE
WASTE OUT


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Key technology aligned with market drivers
expected to add 2-3% growth by 2015
WPS MARKET DRIVERS AND KEY TECHNOLOGIES
Cost Reduction
Energy
(3D
TRASAR,
PARETO
Mixing
Technology,
Metrix®/VELOX®,
POSITEK
®
3G)
Water
(3D
TRASAR,
PARETO
Mixing
Technology,
Sea
Water,
OreBind,
NALFLOTE)
Total
Cost
of
Operation
(TCO)
All
key
technologies
Resources
(APEX™, FillerTEK, Metrix, Pinnacle, Perflow)
Production Efficiency
Tons
(PARETO/RDF,
POSITEK
3G,
Metrix®/VELOX,
OxiPRO,
Tissue
Automation)
Yield
(3D
TRASAR,
PARETO/RDF,
POSITEK
3G,
Metrix/VELOX,
OxiPRO,
Pinnacle,
CGMAX)
Environmental Impact, eROI
Water
reduction
(3D
TRASAR,
PARETO
Mixing
Technology,
Sea
Water,
OreBind,
NALFLOTE)
Water
recycle
and
reuse
(3D
TRASAR,
PARETO
Mixing
Technology)
Energy
Conservation
(3D
TRASAR,
PARETO
Mixing
Technology,
Metrix/VELOX,
POSITEK
3G,
Strength,
Geothermal)


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Over 70% of 903 Nalco headcount additions during 2010  in BRIC+ countries
~300 Customer Facing headcount additions to BRIC+  in WPS
Dedicated training University established in China
Three graduating classes in 2010: > 225 sales and service professionals
Accelerated time and capability to maximum customer value
Investment in New R&D Facilities: >$10MM capex
Shanghai, China (2009)
Pune, India (2010)
Campinas, Brazil (2009)
Nanjing, China Manufacturing Facility (2008): $25MM capex
Nalco 3    largest production facility
Increased local…
Nalco Leadership
Government Relationships
Partnerships with National Industrial Leaders
BRIC+ Sales:  Nalco achieved 30% growth in 2010; 18% of total
company revenue
Relatively High Market Share vs. Competitors
BRIC+ INVESTMENTS SHOWING EARLY RETURNS
rd


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* Real growth is defined as organic growth less the impact of sizable raw material cost driven price swings. Organic growth
excludes FX and M&A impacts.  Assumes economic stabilization. New run rate by YE2011.
WPS Growth Drivers
Growth
Results
Next Generation Technology
•  3D TRASAR Cooling Water, Boiler Water,
  • 3D TRASAR
    Membranes
  • Process Initiatives
•  OxiPro, Pareto, Thin Stillage, APEX
  • Integrated Solutions
•  Solutions combining chemistry, equipment,
    services and automation
•  Align with high growth regions and
    industries
•  JV in sub-equatorial Africa 2010
•  Continued talent acquisition
•  Targeted technology expansion,
    service bolt-ons (synergy growth)
Expected WPS Real Growth Rate *
5 - 7%
Sustain Historic Base Growth
3%
•  Sales channel, leading technology, brand
   recognition
.25 - .50%
1 - 2.5%
Historic M&A
Strengthen Key Geographies (BRIC +)
.75 - 1%
2015E
+ $1B
in 5 yrs
WPS GROWING 1.5 –
2X MARKET
3%
1 -
2.5%
.75 -
1%
.25 -
.50%
5 -
7%
Core Water
Technology
BRIC+
M&A
& Paper
Growth
$2.5B
$3.5B


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WPS RAW MATERIALS AND PRICING EXPECTATIONS
Price, and margin restoration, is our number one focus
Globally, price negotiations actioned on > 80 percent of
revenue
On pace to cover current quarter cost increases with
price by end Q2


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WATER AND PROCESS SERVICES 2011 OUTLOOK
Forecast high single -
double digit revenue growth
Growing 1.5-2x the market
Value of account targets up over 30% globally
Price is our number one focus
On track to support corporate commitment of price catching raw cost
increases on run rate basis by end 3Q
Nalco Mobotec gaining significant momentum in Europe
Direct Contribution Margin approaching 18%


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Questions ?