Attached files

file filename
10-K - Vitacost.com, Inc.v225984_10k.htm
EX-32 - Vitacost.com, Inc.v225984_ex32.htm
EX-21 - Vitacost.com, Inc.v225984_ex21.htm
EX-31.2 - Vitacost.com, Inc.v225984_ex31-2.htm
EX-23.2 - Vitacost.com, Inc.v225984_ex23-2.htm
EX-31.1 - Vitacost.com, Inc.v225984_ex31-1.htm
 
Exhibit 23.1
 
 
Consent of Independent Registered Certified Public Accounting Firm

 
We hereby consent to the incorporation by reference in the Registration Statement on Form S-8 (No. 333-164319) of Vitacost.com, Inc. of our report dated June 16, 2011 relating to the consolidated financial statements and the effectiveness of internal control over financial reporting, which appears in this Form 10-K.
 
 
/s/ PricewaterhouseCoopers LLP
 
PricewaterhouseCoopers LLP
Miami, Florida
June 16, 2011