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8-K - FORM 8-K - VISA INC.d8k.htm
EX-99.1 - PRESS RELEASE ISSUED BY VISA INC. - VISA INC.dex991.htm
Visa’s Global Innovation Strategy
May 11, 2011
Exhibit 99.2


Visa Public
2
Disclaimer
Forward-Looking Statements
This presentation contains forward-looking statements within the meaning of the U.S. Private Securities
Litigation Reform Act of 1995. These statements can be identified by the terms “will,” “expected,” “intends,”
“aims,” “accelerate,” expand,” and similar references to the future. Examples of such forward-looking statements
include, but are not limited to, the timing, impact, content, reliability, acceptance, implementation and overall
success of the new digital wallet and mobile payment, the offerings. By their nature, forward-looking statements:
(i) speak only as of the date they are made, (ii) are neither statements of historical fact nor guarantees of future
performance and (iii) are subject to risks, uncertainties, assumptions and changes in circumstances that are
difficult to predict or quantify. Therefore, actual results could differ materially and adversely from those forward-
looking statements because of a variety of factors, including:
the impact of new laws, regulations and marketplace barriers, particularly those affecting, eCommerce, mobile
payments, consumer privacy, and data use and security;
macroeconomic factors, such as  global economic, political, health environmental conditions;
a decline in the growth of e-Commerce and mobile payments activity;
inability to keep pace with the innovations of competitors in the eCommerce and mobile payments areas;
industry and systemic developments, such as:
competitive pressure on pricing;
bank and merchant consolidation and their increased focus on costs;
adverse changes in our relationships and reputation;
disruption of our systems or the inability to process transactions efficiently;
account data breaches and increased fraudulent and other illegal activity involving our systems; and
issues arising at Visa Europe, including failure to maintain interoperability between our systems;
and the other factors discussed under the heading "Risk Factors" in our most recent Annual Report on Form 
10-K on file with the U.S. Securities and Exchange Commission. You should not place undue reliance on such
statements. Unless required to do so by law, we do not intend to update or revise any forward-looking statement
because of new information or future developments or otherwise.


Visa core strategy ensures investments and initiatives
remain disciplined and focused on:
Innovation at Visa 
Increasing the number
of participants in
Visa’s network
Growing the number
of interactions
between participants
Enhancing the value
of each interaction for
all stakeholders
Visa Public
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Consumers at the Center of Payments
Local
Local
Mobile
Mobile
Social
Social
Consumers engage (community), research (content), and
purchase (commerce) wherever, whenever and
however they choose
Transact where they
connect and connect
where they transact
Demand simple and
safe ways to pay
Increasingly willing
to transact with
alternative payments
Visa Public
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eCommerce and Mobile Solutions
Drive Visa Growth  
Protect and grow core as
convergence occurs
Deliver merchant value that
makes Visa transactions
more valuable than others
Provide new value-add
services and revenue
streams
Visa Public
5


VisaNet at the core…
Payments are complex, VisaNet delivers:
Visa Public
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…but new technology
increases complexity
Expands Visa’s
growth in the digital
commerce category
and provides Visa
with digital wallet
functionality
Accelerates Visa
mobile payments
through financial
institutions
globally
Transforms a smartphone into
a Visa payments device
Expands Visa’s growth 
in the eCommerce category
7
Visa Public


Visa Capability Evolution: 2010
8
Visa Public
Developers
Developers
Merchant
Merchant
Checkout
Flow
Gateway
Acquirer
Processor
Network
Issuer
Processor
Issuer
Consumer
Consumer
KEY
Built
Acquired
Partnered
VisaNet
DPS / VPS


Square           
(Acceptance)
Checkout
Flow
Gateway
Acquirer
Processor
Network
Issuer
Processor
Issuer
Developers
Developers
Merchant
Merchant
Consumer
Consumer
Rightcliq
Payclick
RTM
CyberSource
/ Authorize.net
Visa Capability Evolution: 2011
Value Added Reseller Program
Monitise
(Distribution )
PlaySpan
Merchant Direct
Visa Mobile Application
(Offers and Location-
Based Services)
Visa Alerts and Notifications
Real-Time Offers and
Promotions
Authorize.Net Developer
Enhancements
KEY
Built
Acquired
Partnered
VisaNet
DPS / VPS
Visa Developer Center
Cash Edge
Fiserv
Personal Payments
(Original Credit Transaction)
MoneyGram
Device Fidelity
(Contactless
Payments)
PlaySpan
Visa Public
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Visa Public
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Platform Vision
Ubiquitous merchant
acceptance and
click-to-buy payments
Cross-channel
consumer payments
solution
(digital wallet)
*  Placeholder name
An easier,
secure way
to pay
A better
way to
accept
Next
generation
of
payments
solutions
that
replicate
the
ease,
reliability and security of Visa point-of-sale payments


Visa Public
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An easier, secure way to pay
Provide world-class payment products that make it easier for
consumers to purchase goods and services
Cross-channel consumer payments solution (digital wallet)
Shop anywhere using
any payment method
Simple, convenient and
secure checkout
Manage personal preferences
Receive transaction alerts
and notifications
Receive relevant, real-time
offers
*  Placeholder name


A better way to accept
Ubiquitous merchant acceptance and single click payments
Acquire new customers
with trusted acceptance
mark by Visa
Rapid, straightforward
program on-boarding
Reduce cost of acceptance
(PCI-DSS)
Reduction in fraud using
advanced authentication
techniques
Accept multiple payment
types catering to local
market preferences / needs
Increase cart conversion
across all channels,
optimizing for mobile
Improve business efficiency
through advanced analytics
and fraud detection
Help increase sales through
targeted offers and
discounts
*  Placeholder name
Visa Public
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Enable
merchants
to
accept
payments,
optimize
checkout,
and
grow
their
businesses
with
industry-leading
payments
solutions.


Visa Public
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eCommerce
eCommerce
Mobile
Mobile
Cross -
Channel Click to Buy
*  Placeholder name


Visa Public
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Transforming the POS in developed
markets and…
Visa payWave transforms mobile
smart phones into payment devices
with Device Fidelity
Historic Milestone:
Visa payWave-enabled smart phones 
now listed as Visa compliant product
Several BlackBerry, iPhone and
Samsung models approved


Visa Public
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emerging markets as well
With Visa’s simple wallet, I can:
Top up
Bill pay
Person-to-person payments
*  Placeholder name


Cash-in/
Cash-out
Top-up
P2P
Closed Loop Virtual Mobile Prepaid
Issuer
MNO Distribution
Cash-in/
Cash-out
Top-up
P2P
Payment System Evolution
Visa Public
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Issuer
MNO Distribution
Visa Open Loop Virtual Mobile Prepaid
Cash-in/
Cash-out
Top-up
P2P
Bill Pay
mCommerce
Payroll/
Disbursements
International
Remittances
Payment System Evolution
17
Visa Public


Visa Public
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Driving Visa’s Growth  
Protect and grow core as
convergence occurs
Deliver merchant value that
makes Visa transactions
more valuable than others
Provide new value-add
services and revenue
streams


Q&A