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Exhibit 99.1

LOGO

ReachLocal Reports First Quarter 2011 Results

Direct Local Revenue Increases 37% Year-over-Year

International Revenue Grows 76% Year-over-Year

Raises FY 2011 Adjusted EBITDA Guidance

Announces Strategic Partnership with Google to Accelerate International Expansion

(WOODLAND HILLS, CA) – April 26, 2011 - ReachLocal, Inc. (NASDAQ:RLOC), a leader in local online marketing solutions for small- and medium-sized businesses (SMBs), today reported financial results for the first quarter ended March 31, 2011.

Management Commentary

“During the first quarter of 2011, ReachLocal continued to deliver strong revenue growth across all channels and improved Adjusted EBITDA as our business continued to scale,” said Zorik Gordon, President and CEO of ReachLocal.

“We are also pleased to announce today the formation of a global partnership with Google to accelerate our international expansion efforts. International markets now represent more than 20% of ReachLocal’s business, and we believe this partnership will be a significant contributor in our strategy to increase our presence overseas,” added Gordon.

“Strong IMC productivity in the first quarter of 2011 resulted in 37% year-over-year revenue growth for our Direct Local channel, and we believe our 76% year-over-year revenue growth from our international operations reflects the significant opportunities available to the Company overseas,” said CFO Ross Landsbaum. “We delivered $1.2 million of Adjusted EBITDA even in the face of the planned investments we announced earlier this year. Based on these strong first quarter results and the expected benefits from our new strategic partnership with Google, we are raising full-year 2011 Adjusted EBITDA guidance to $9 million to $11 million, up from the prior guidance of $6 million to $8 million.”


Quarterly Results at a Glance

(Amounts in 000’s except key metrics and per share amounts)

 

     Q1 2011     Q1 2010     % Change  

Revenue

   $ 84,058      $ 63,626        32

Net Loss

   $ (3,447   $ (2,254     (53 )% 

Net Loss per Diluted Share*

   $ (0.12   $ (0.10     (20 )% 

Adjusted EBITDA

   $ 1,194      $ (228     624

Underclassmen Expense

   $ 10,396      $ 7,806        33

Cash Flow from Operations

   $ 4,029      $ 2,529        59

Non-GAAP Net Loss

   $ (494   $ (1,230     60

Non-GAAP Net Loss per Diluted Share

   $ (0.02   $ (0.05     60
Revenue by Channel and Geography:       

Direct Local Revenue

   $ 64,515      $ 47,249        37

National Brands, Agencies and Resellers (NBAR) Revenue

   $ 19,543      $ 16,377        19

International Revenue (included above)

   $ 17,206      $ 9,758        76
Key Metrics (at period end):       

Active Advertisers

     17,400        15,700        11

Active Campaigns

     24,300        19,700        23

Total Upperclassmen

     303        227        33

Total Underclassmen

     435        342        27

Total IMCs

     738        569        30

Business Outlook

The Company’s outlook for the second quarter of 2011 is as follows:

Second Quarter 2011

 

   

Revenues in the range of $92.5 to $94.5 million

 

   

Adjusted EBITDA in the range of $1.0 to $2.0 million

 

   

Ending Upperclassmen headcount of 320 to 340

 

   

Ending Underclassmen headcount of 405 to 425

 

   

Ending total IMC headcount of 725 to 765

The Company’s revised outlook for the fiscal year 2011 is as follows:

 

   

Revenues in the range of $380 to $400 million

 

   

Adjusted EBITDA in the range of $9 to $11 million

 

   

Ending Upperclassmen headcount of 400 to 440

 

   

Ending Underclassmen headcount of 345 to 385

 

   

Ending total IMC headcount of 745 to 825

Conference Call and Webcast Information

The ReachLocal first quarter 2011 teleconference and webcast is scheduled to begin at 2:00 p.m., Pacific Time, on Tuesday, April 26, 2011, during which the Company will provide forward-looking information. To participate on the live call, analysts and investors should dial 877-941-1430 at least ten minutes prior to the call. ReachLocal will also offer a live and archived webcast of the conference call, accessible from the “Investors” section of the Company’s Web site at www.reachlocal.com.


Use of Non-GAAP Measures

ReachLocal management evaluates and makes operating decisions using various financial and operational metrics. In addition to the Company’s GAAP results, Management also considers non-GAAP measures of net income (loss), net income (loss) per share, and Adjusted EBITDA. Management believes that these non-GAAP measures provide useful information about the Company’s core operating results and thus are appropriate to enhance the overall understanding of the Company’s past financial performance and its prospects for the future. The attached tables provide a reconciliation of these non-GAAP financial measures with the most directly comparable GAAP financial measures. Management also tracks and reports on Underclassmen Expense, Active Advertisers, Active Campaigns and the total number of Internet Marketing Consultants (IMCs), as each of these metrics are important gauges of the progress of the Company’s performance.

The non-GAAP net income is defined as earnings before (a) stock-based compensation related expense (including the related adjustment to amortization of capitalized software development costs) and (b) acquisition related costs (including in the case of the February 2010 acquisition of SMB:Live and the February 2011 acquisition of DealOn, the amortization of acquired intangibles and the deferred cash consideration). Adjusted EBITDA is defined as net income (loss) before interest, income taxes, depreciation and amortization expenses, excluding, when applicable, stock-based compensation, the effects of accounting for business combinations and amounts included in other non-operating income or expense.

Each of these non-GAAP measures, while having utility, also have limitations as an analytical tool, and should not be considered in isolation or as a substitute for analysis of the Company’s results as reported under GAAP. Some of these limitations are:

 

   

Adjusted EBITDA does not reflect the Company’s cash expenditures for capital equipment or other contractual commitments;

 

   

Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect capital expenditure requirements for such replacements;

 

   

Adjusted EBITDA does not reflect changes in, or cash requirements for, the Company’s working capital needs;

 

   

Adjusted EBITDA and non-GAAP net income (loss) do not consider the potentially dilutive impact of issuing equity-based compensation to the Company’s management and other employees;

 

   

Adjusted EBITDA does not reflect the potentially significant interest expense or the cash requirements necessary to service interest or principal payments on indebtedness that the Company may incur in the future;

 

   

Adjusted EBITDA does not reflect income and expense items that relate to the Company’s financing and investing activities, any of which could significantly affect the Company’s results of operations or be a significant use of cash;

 

   

Adjusted EBITDA and non-GAAP net income (loss) do not reflect costs or expenses associated with accounting for business combinations;

 

   

Adjusted EBITDA does not reflect certain tax payments that may represent a reduction in cash available to the Company; and

 

   

Other companies, including companies in the same industry, calculate Adjusted EBITDA and non-GAAP net income (loss) measures differently, which reduces their usefulness as a comparative measure.

Adjusted EBITDA is not intended to replace operating income (loss), net income (loss) and other measures of financial performance reported in accordance with GAAP. Rather, Adjusted EBITDA is a measure of operating performance that may be considered in addition to those measures. Because of these limitations, Adjusted EBITDA should not be considered as a measure of discretionary cash available to the Company to invest in the growth of the business.

Underclassmen Expense is a number the Company calculates to approximate its investment in Underclassmen and is comprised of the selling and marketing expenses allocated to Underclassmen during a reporting period. The amount includes the direct salaries and allocated benefits of the Underclassmen (excluding commissions), training and sales organization expenses including depreciation allocated based on relative headcount and marketing expenses allocated based on relative revenue. While management believes that Underclassmen Expense provides useful information regarding the Company’s approximated investment in Underclassmen, the methodology used to arrive at the estimated Underclassmen Expense was developed internally by the Company, is not a concept or method recognized by GAAP and other companies may use different methodologies to calculate or approximate measures similar to Underclassmen Expense. Accordingly, the calculation of Underclassmen Expense may not be comparable to similar measures used by other companies. Management refers to sales through its sales force of Internet Marketing Consultants as its Direct Local channel. As the sale to agencies, resellers and national brands involves negotiations with businesses that generally represent an aggregated group of SMB advertisers, management groups them together as the National Brands, Agencies and Resellers (NBAR) channel.

Active Advertisers is a number the Company calculates to approximate the number of clients directly served through the Company’s Direct Local channel as well as clients served through the Company’s National Brands, Agencies and Resellers channel. The Company calculates Active Advertisers by adjusting the number of Active Campaigns to combine clients with more than one Active Campaign as a single Active Advertiser. Clients with more than one location are generally reflected as multiple Active Advertisers. Because this number includes clients served through the National Brands, Agencies and Resellers channel, Active Advertisers includes entities with which the Company does not have a direct client relationship. Numbers are rounded to the nearest hundred.


Active Campaigns is a number the Company calculates to approximate the number of individual products or services the Company is managing under contract for Active Advertisers. For example, if the Company is performing both ReachSearch and ReachDisplay campaigns for a client, the Company considers that two Active Campaigns. Similarly, if a client purchased ReachSearch campaigns for two different products or purposes, the Company considers that two Active Campaigns. Numbers are rounded to the nearest hundred.

Caution Concerning Forward-Looking Statements

Statements in this press release regarding the Company’s guidance for future periods and the quotes from management constitute “forward-looking” statements within the meaning of the Securities Exchange Act of 1934. These statements reflect the Company’s current views about future events and involve known and unknown risks, uncertainties and other factors that may cause our actual results, levels of activity, performance or achievement to materially differ from those expressed or implied by the forward-looking statements. Actual events or results could differ materially from those expressed or implied by these forward-looking statements as a result of various factors, including: (i) the Company’s ability to purchase media from Google, Yahoo! and Microsoft under commercially reasonable terms; (ii) failure of the Adwords strategic relationship with Google denoted as a strategic partnership above to produce expected results; (iii) the Company’s ability to recruit, train and retain its Internet Marketing Consultants; (iv) the Company’s ability to attract and retain customers; (v) the Company’s ability to successfully enter new markets and manage its international expansion; (vi) the Company’s ability to successfully develop and offer new products and services in the highly competitive online advertising industry; (vii) the impact of worldwide economic conditions, including the resulting effect on advertising budgets; and (viii) our ability to comply with government regulation affecting our business, including regulations or policies governing consumer privacy. More information about these factors and other potential factors that could affect the Company’s business and financial results is contained in its Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, and Current Reports on Form 8-K . The Company does not intend, and undertakes no duty, to update this information to reflect future events or circumstances.

About ReachLocal, Inc.

ReachLocal, Inc.’s (NASDAQ:RLOC) mission is to help small- and medium-sized businesses (SMBs) acquire, maintain and retain customers via the Internet. ReachLocal offers a comprehensive suite of online marketing solutions, including search engine marketing (ReachSearch), Web presence (ReachCast), display advertising (ReachDisplay) and remarketing, online marketing analytics (TotalTrack®), and our out-of-the-box assisted chat service (TotalLiveChat), each targeted to the SMB market. ReachLocal delivers this suite of services to SMBs through a combination of its proprietary technology platform and its direct, “feet-on-the-street” sales force of Internet Marketing Consultants and select third party agencies and resellers. Bizzy, a personalized local business recommendation engine, and DealOn, a deal commerce company, are wholly owned subsidiaries of ReachLocal. ReachLocal is headquartered in Woodland Hills, CA, with offices throughout North America and in Australia, the United Kingdom and Germany.

 

Investor Relations:

Alex Wellins

The Blueshirt Group

(415) 217-5861

alex@blueshirtgroup.com

 

Media Contact:

David Glaubke

Director of Corporate Communications

ReachLocal, Inc.

(818) 936-9908

dglaubke@reachlocal.com

(Tables to follow)


REACHLOCAL, INC.

UNAUDITED BALANCE SHEETS

(in thousands, except per share data)

 

     March 31,
2011
    December 31,
2010
 

Assets

    

Current assets:

    

Cash and cash equivalents

   $ 76,409      $ 79,906   

Short-term investments

     8,212        8,208   

Accounts receivable, net

     3,533        3,295   

Prepaid expenses and other current assets

     2,289        2,376   
                

Total current assets

     90,443        93,785   

Property and equipment, net

     7,566        6,710   

Capitalized software development costs, net

     12,039        10,803   

Restricted certificates of deposit

     867        801   

Intangible assets, net

     4,520        2,963   

Other assets

     1,326        1,400   

Goodwill

     41,766        34,118   
                

Total assets

   $ 158,527      $ 150,580   
                

Liabilities and Stockholders’ Equity

    

Current Liabilities:

    

Accounts payable

   $ 28,443      $ 27,471   

Accrued expenses

     13,887        14,234   

Deferred payment obligations

     2,379        530   

Deferred revenue and other liabilities

     27,347        24,656   
                

Total current liabilities

     72,056        66,891   

Deferred rent and other liabilities

     1,658        1,673   
                

Total liabilities

     73,714        68,564   
                

Stockholders’ Equity:

    

Common stock

     —          —     

Receivable from stockholder

     (87     (87

Additional paid-in capital

     104,303        98,140   

Accumulated deficit

     (19,491     (16,044

Accumulated other comprehensive loss

     88        7   
                

Total stockholders’ equity

     84,813        82,016   
                

Total liabilities and stockholders’ equity

   $ 158,527      $ 150,580   
                


REACHLOCAL, INC.

UNAUDITED STATEMENT OF OPERATIONS

(in thousands, except per share data)

 

     Three Months Ended
March 31,
 
     2011     2010  

Revenue

   $ 84,058      $ 63,626   

Cost of revenue

     44,500        34,839   

Operating expenses:

    

Selling and marketing

     32,419        23,940   

Product and technology

     3,539        2,344   

General and administrative

     7,077        5,385   
                

Total operating expenses

     43,035        31,669   
                

Loss from operations

     (3,477     (2,882

Other income (expense), net

     196        (10
                

Loss before provision for income taxes

     (3,281     (2,892

Provision (benefit) for income taxes

     166        (638
                

Net loss

   $ (3,447   $ (2,254
                

Net loss per share available to common stockholders

    

Basic

   $ (0.12   $ (0.10

Diluted

   $ (0.12   $ (0.10

Weighted average common shares used in computation of net loss per share (5)

    

Basic

     28,461        23,680   

Diluted

     28,461        23,680   

 

Stock-based compensation, net of capitalization, and depreciation and amortization included in above line items:

 

  

Stock-based compensation:

    

Cost of revenue

   $ 51      $ 91   

Selling and marketing

     378        181   

Product and technology

     258        264   

General and administrative

     1,091        549   
                
   $ 1,778      $ 1,085   
                

Depreciation and amortization:

    

Cost of revenue

   $ 156      $ 72   

Selling and marketing

     330        245   

Product and technology

     1,695        670   

General and administrative

     298        247   
                
   $ 2,479      $ 1,234   
                


REACHLOCAL, INC.

UNAUDITED CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands, except per share data)

 

     Three Months Ended March 31,  
     2011     2010  

Cash flow from operating activities:

    

Net loss

   $ (3,447   $ (2,254

Adjustments to reconcile net loss to net cash provided by operating activities:

    

Depreciation and amortization

     2,479        1,234   

Stock-based compensation, net

     1,778        1,085   

Provision for doubtful accounts

     90        35   

Provision for deferred income taxes

     —          (702

Accrual of interest on deferred payment obligations

     —          136   

Changes in operating assets and liabilities:

    

Accounts receivable

     (287     (21

Prepaid expenses and other current assets

     (29     308   

Other assets

     86        86   

Accounts payable and accrued liabilities

     730        388   

Deferred revenue and other

     2,629        2,234   
                

Net cash provided by operating activities

     4,029        2,529   
                

Cash flow from investing activities:

    

Additions to property, equipment and software

     (3,933     (1,682

Purchase of DealOn, net or acquired cash

     (5,793     —     

Purchase of SMB:LIVE, net of acquired cash

     —          (2,753

Purchases of certificates of deposit

     (57     —     

Purchases of short term investments

     (4     (15
                

Net cash used in investing activities

     (9,787     (4,450
                

Cash flow from financing activities:

    

Proceeds from exercise of stock options

     1,946        147   

Deferred offering costs

     —          (899
                

Net cash provided by (used in) financing activities

     1,946        (752
                

Effect of exchange rates on cash

     315        80   
                

Net change in cash and cash equivalents

     (3,497     (2,593

Cash and cash equivalents—beginning of period

     79,906        35,379   
                

Cash and cash equivalents—end of period

   $ 76,409      $ 32,786   
                


     Three Months Ended
March 31,
 
     2011     2010  

Reconciliation of Adjusted EBITDA to Loss from operations

    
(in thousands)             

Loss from operations

   $ (3,477   $ (2,882

Add:

    

Depreciation and amortization

     2,479        1,234   

Stock-based compensation, net

     1,778        1,085   

Acquisition and integration costs

     414        335   
                

Adjusted EBITDA (1)

   $ 1,194      $ (228
                

Underclassmen Expense (2)

   $ 10,396      $ 7,806   
                


REACHLOCAL, Inc.

Reconciliation of GAAP to Non-GAAP Operating Results for Three Months Ended March 31, 2011 and 2010

(in thousands, except per share amounts)

 

    Three Months Ended March 31, 2011     Three Months Ended March 31, 2010  
          Adjustments:                 Adjustments:        
    GAAP
Operating Results
“As Reported”
    Stock-based
Compensation
Related
Expense (3)
    Acquisition
Related
Costs (4)
    Non-GAAP
Operating
Results
    GAAP
Operating Results
“As Reported”
    Stock-based
Compensation
Related
Expense (3)
    Acquisition
Related
Costs (4)
    Non-GAAP
Operating
Results
 

Revenue

  $ 84,058        —          —        $ 84,058      $ 63,626        —          —        $ 63,626   

Cost of revenue

    44,500        (51     —          44,449        34,839        (91     —          34,748   

Operating expenses:

               

Sales and marketing

    32,419        (378     —          32,041        23,940        (181     (4     23,755   

Product and technology

    3,539        (549     (314     2,676        2,344        (313     (131     1,900   

General and administrative

    7,077        (1,091     (570     5,416        5,385        (549     (456     4,380   
                                                               

Total Operating expenses

    43,035        (2,018     (884     40,133        31,669        (1,043     (591     30,035   
                                                               

Loss from operations

    (3,477     2,069        884        (524     (2,882     1,134        591        (1,157

Gain on acquisition of Reach Local Australia

            —          —          —          —     

Other income (expense), net

    196        —          —          196        (10     —          —          (10
                                                               

Loss before provision for income taxes

    (3,281     2,069        884        (328     (2,892     1,134        591        (1,167

Provision for income tax

    166        —          —          166        (638     —          701        63   
                                                               

Net Loss

  $ (3,447     2,069        884      $ (494   $ (2,254     1,134        (110   $ (1,230
                                                               

Net loss per share

               

Basic

  $ (0.12       $ (0.02   $ (0.10       $ (0.05

Diluted

  $ (0.12       $ (0.02   $ (0.10       $ (0.05

Weighted average shares outstanding (5)

               

Basic

    28,461            28,461        23,680            23,680   

Diluted

    28,461            28,461        23,680            23,680   


Footnotes

 

(1) Adjusted EBITDA is defined as net income (loss) before interest, income taxes, depreciation and amortization expenses and excluding, when applicable, non-cash stock-based compensation, the effects of accounting for business combinations and amounts included in other non-operating income or expense.
(2) Underclassmen Expense is a number the Company calculates to approximate its investment in Underclassmen and is comprised of the selling and marketing expenses allocated to Underclassmen during a reporting period. The amount includes the direct salaries and allocated benefits of the Underclassmen (excluding commissions), training and sales organization expenses including depreciation allocated based on relative headcount and marketing expenses allocated based on relative revenue.
(3) Stock-based Compensation Related Expense: Includes stock-based compensation expense and the related adjustment to amortization of capitalized software development costs.
(4) Acquisition Related Costs: Acquisition related costs, including the amortization of acquired intangibles and the deferred cash consideration for the SMB:Live and DealOn acquistions, are excluded from the Non-GAAP operating results as these are non-recurring charges which the Company would not have incurred as part of continuing operations.
(5) Weighted average shares outstanding: The weighted average shares outstanding prior to the initial public offering date of May 19, 2010 have been retroactively adjusted to reflect the conversion of the Company’s preferred stock into common stock. The periods after the initial public offering reflect the actual shares outstanding.