MEREDITH CORP - FORM 8-K - EX-99 - SLIDES OF SAME - March 7, 2011

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8-K - PRESENTATION FOR DEUTSCHE BANK MEDIA CONF - MEREDITH CORPform8kdeutsche.htm
 + local media brands
 + marketing solutions
 + national media brands
Deutsche Bank 2011 Media &
Telecommunications Conference
March 7, 2011
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Safe Harbor
This presentation and management’s public commentary contain certain forward-looking statements
that are subject to risks and uncertainties. These statements are based on management’s current
knowledge and estimates of factors affecting the Company’s operations. Statements in this
presentation that are forward-looking include, but are not limited to, the statements regarding
broadcast and publishing advertising revenues, as well as any guidance related to the Company’s
financial performance.
Actual results may differ materially from those currently anticipated. Factors that could adversely
affect future results include, but are not limited to, downturns in national and/or local economies; a
softening of the domestic advertising market; world, national, or local events that could disrupt
broadcast television; increased consolidation among major advertisers or other events depressing
the level of advertising spending; the unexpected loss or insolvency of one or more major clients;
the integration of acquired businesses; changes in consumer reading, purchasing and/or television
viewing patterns; increases in paper, postage, printing, or syndicated programming costs; changes
in television network affiliation agreements; technological developments affecting products or the
methods of distribution; changes in government regulations affecting the Company’s industries;
unexpected changes in interest rates; and the consequences of any acquisitions and/or
dispositions. The Company undertakes no obligation to update any forward-looking statement,
whether as a result of new information, future events, or otherwise.
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Agenda
3
✦ Meredith overview
✦ Growing our strong consumer connection
✦ Our innovative growth strategies
✦ Case studies: Bringing it all together for clients
✦ Financial overview
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
About Meredith
National Media
Local Media
$940 million
$320 million
• 12 TV stations reaching
 10% of U.S. households
• Strong mix of CBS and
 FOX affiliates
• Top 25 markets of Atlanta,
 Phoenix, Portland
4
Marketing Services
$170 million
• 75 million audience
• 23 million web visitors
• Growing licensing
 business
• Leading business-to-
 business marketer
• Experts in digital, social,
 mobile and database
• Major clients include Kraft,
 Nestle, Chrysler, Lowe’s
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Online: Meredith
Women’s Network
Magazines: Home, Family,
Health & Well-being
Consumer Events
Custom Marketing
Database Marketing
Video Studios
Brand Licensing
Mobile
E-Reader
Building Scale Businesses Across Media Platforms
5
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Her Family
Her Home
Her Self
We Help Her Create a Richer, More Meaningful Life
6
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Agenda
7
✦ Meredith overview
✦ Growing our strong consumer connection
✦ Our innovative growth strategies
✦ Case studies: Bringing it all together for clients
✦ Financial overview
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Consistently Strong and Growing Readership
Source: Fall MRI Reports
 
1999
2010
Better Homes and Gardens
33
39
Family Circle
22
19
Parents
12
15
Ladies’ Home Journal
15
13
Fitness
6
8
American Baby
5
6
More
NA
2
Traditional Home
2
5
Midwest Living
2
4
TOTAL
97
111
+14%
Adult Readership in Millions
8
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Growing Online Audience
Source: Meredith, in millions
Average Monthly Unique Visitors
31% CAGR
18
12
11
7
2
23
9
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
220
260
270
380
400
Increasing Hours of Locally Produced News
7% CAGR
10
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Growing Branded Products at Retail
SKUs of Better Homes and Gardens licensed product available at
Walmart
11
500
1000
2000
2500
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Agenda
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Our Innovative Growth Strategies
✦ Migrating the consumer relationship online
✦ Extending brands across consumer web
✦ Embracing social media opportunities
✦ Pursuing mobile platform opportunities
✦ Launching interactive tablet editions
13
Digital
Meredith Integrated Marketing
✦ Expanding multi-platform service offerings
✦ Continuing to grow client base organically
✦ Exploring and adding new capabilities
 
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
 
14
Creates new opportunities for Meredith brands to enhance our value proposition to
consumers and advertisers
Mobile to access the
information, etcetera
wherever s/he is
Searching to rapidly find
information, education,
entertainment
Online comparison
shopping to find bargains,
discounts, offers, deals,
services
Time-shifting and Web
video to watch programs,
movies, sports, at will
Social media to be
connected with peers and
“in the know” at all times
The Consumer is Migrating to Digital
Today’s consumer - uses technology to enhance every aspect of his/her life
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Moving the Consumer Relationship Online
✦ Major financial opportunity
 
✦ Subscription management
 
 - Acquisition
 - Renewals
 - Billing
 
✦Customer service
 
✦Cross-selling opportunities
 
✦Consumer data
15
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
2006
2007
2008
2009
2010
Expansion of Better Homes and
 Gardens Network
Launch of Parents Network
Social networking development
Meredith Women’s Network,
Better.tv and Parents.tv,
Relaunch of TV station sites
Extending Brands Across Consumer Web
Acquisition of Real Girls Media
16
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Embracing Social Media: Facebook and
Twitter
17
Number of Facebook fans and Twitter followers of Meredith brands
In thousands
Fans
Followers
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Pursuing Mobile Platform Opportunities
18
• Parenthood
• Food
• Health
• Self Development
• Weather
• Sports
• Local Information
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Launching Interactive Tablet Editions: Spring 2011
✦ Additional content
✦ Deeper, richer experience
✦ Multiple revenue streams:

 - Subscriptions
 - Single-copy sales
 - Advertising
19
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Our Innovative Growth Strategies
20
✦ Migrating the consumer relationship online
✦ Extending brands across consumer web
✦ Embracing social media opportunities
✦ Pursuing mobile platform opportunities
✦ Launching interactive tablet editions
Digital
Meredith Integrated Marketing
✦ Expanding multi-platform service offerings
✦ Continuing to grow client base organically
✦ Exploring and adding new capabilities
 
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
21
Meredith Integrated Marketing
•  Leaders at multi-channel
 engagement
 
•  Expertise at CRM/direct
 & digital marketing
•  40 years experience
•  Offices in New York, Los
 Angeles, Dallas, Washington
 D.C., Detroit and Des Moines
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Meredith Integrated Marketing
Expanding Multi-Platform Service Offerings
Digital
marketing
Digital, social
media, database
marketing
Healthcare
marketing
Mobile
Marketing
Custom
Publishing
& CRM
2006
2007
2008
2010
22
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Custom Publishing
100%
Custom Publishing
49%
CRM/
Digital
51%
Meredith Integrated Marketing
Digital and CRM Growing as a Share of
Revenue
Fiscal 2005
Fiscal 2010
23
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
The Hyperfactory: Mobile Marketing - Experiential Marketing - Mobile Site Development
Genex: Site Design - Multi-channel Marketing Strategies - E-CRM Strategy - E-Commerce Strategy
O’Grady Meyers: Online CRM Strategy - Online Promotions - Online Branding - Site Design
Meredith Integrated Marketing
Continuing to Grow Client Base Organically
Meredith Integrated Marketing Core: Strategy -  Direct Marketing - Customer Relationship Management - Content
24
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
FY 2011 Market Forecst
25
Meredith Integrated Marketing
B2C Marketers Shifting Budget to Social Media,
Interactive
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
We Couldn’t Have Said It Better Ourselves.
26
Meredith recognized as Advertiser Perceptions Highest Rated Media Company.
—Advertiser Intelligence Reports Wave 14, Fall 2010
Meredith Integrated Marketing
Growing Industry Recognition
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Agenda
27
✦ Meredith overview
✦ Growing our strong consumer connection
✦ Our innovative growth strategies
✦ Case studies: Bringing it all together for clients
✦ Financial overview
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
IFOOD ASSISTANT
• MIM is Kraft’s
 mobile AOR
DATABASE
Analytics performed on
 8.5MM consumers,
 which drives content
 versioning, channel
 delivery and
 personalization.
DIGITAL MAGAZINES
Created cutting-edge digital
 magazine which combines
 the best of web, TV and
 print.
• 1MM unique
 monthly visitors
• 7X annual
VIDEO
• 200 cooking videos in 4
 languages, bringing the
 brand to life
• You Gotta LOL, a series of
 videos bringing comedic
 relief to Kraft consumers
PRINT MAGAZINES
Provides consumers
 with ideas for creating
 deliciously simple food, every
 day
• Circulation: 5.5MM in
 Canada & US
• 1MM+ paying
 subscribers in the US
• 4X annual frequency
• 4 languages
EMAILS
Reach 4MM opt-in consumers weekly, on special
 occasions and about topics that interest them.
 Delivers dynamic personalization, content and offers
KRAFTRECIPES.COM
• 4MM unique
 monthly visitors
 - 46MM page
 views
• 4 languages
BIG FORK LITTLE FORK
An innovative iPad app that
 helps parents feed their kids
 healthy meals
• Nutritious recipes
• Tips & tricks
• Videos
28
Case Study: Kraft Food & Family
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Toyota’s Global Knowledge Center
29
Case Study: Toyota’s Global Knowledge
Center
✦ MIM developed Toyota Global
 Knowledge Center, an Intranet
 and portal offering 32 e-
 learning courses and
 comprehensive knowledge bank
✦ Provides access to online
 training, marketing materials
 and other business collateral
✦ Users can collaborate online
 with other associates and
 distributors through virtual
 groups and discussions, all
 facilitated by a user-controlled
 peer-to-peer networking
 application
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Agenda
30
✦ Meredith overview
✦ Growing our strong consumer connection
✦ Our innovative growth strategies
✦ Case studies: Bringing it all together for clients
✦ Financial overview
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Digital Revenue is Growing as a Percent of Our Total
37% CAGR
31
 
 
 
Oper. Profit: $227M*
*before corporate expense
 
Newer Businesses are Growing Share of Operating
Profit
Print
Television
Meredith Integrated Marketing
Brand licensing
Interactive
Fiscal 2010
Fiscal 2001
Other
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Consistently Generate Strong Cash Flow
12% CAGR
5% CAGR
$ in millions; fiscal years
33
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
 200
Stock Option Exercises
$2,000
Utilization of Cash
 200
Net Debt
 300
Capital Expenditures
600
Acquisitions, Net of Dispositions
$2,000
Available Cash
$1,800
Operating Cash Flow
 300
Dividends
$600
Share Repurchases
 $900
SUBTOTAL
Returned to Shareholders
Reinvested in Business
 $900
SUBTOTAL
Use of Cash: Fiscal 2001 through 2010
34
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Track Record of Dividend Increases
13% CAGR
Calendar years
35
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
Fiscal 2011 Earnings Per Share Outlook
Jan. ‘11
March ‘11
$0.60 to $0.65
$0.60 to $0.65
$2.60 to $2.80
$2.60 to $2.80
• Third quarter
• Full year
Earnings per share
36
 
 
 
 + local media brands
 + marketing solutions
 + national media brands
37
 
 
 

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