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Exhibit 99.1

LOGO

 

Contacts:      Michael Mitchell (Media)      Christopher M. Jakubik (Investors)
     +1-847-646-4538      +1-847-646-5494
     news@kraft.com     

ir@kraft.com

KRAFT FOODS REPORTS STRONG SECOND QUARTER EARNINGS

 

   

Net revenues grew 25.3% to $12.3 billion; Combined Organic Net Revenues1 grew 2.2%

 

   

Diluted EPS was $0.53; Operating EPS1 was $0.60, up 13.2%

 

   

Synergy target increased to at least $750 million from at least $675 million

 

   

Company confirmed 2010 Operating EPS guidance of at least $2.00 and adjusted Combined Organic Net Revenue1 growth to a range of 3-4%

NORTHFIELD, Ill. – Aug. 5, 2010 – Kraft Foods Inc. (NYSE: KFT) today reported strong second quarter 2010 earnings that reflected increased gross profit margins and significant brand-building investments in every geography.

“We delivered strong earnings in the quarter and the first half of the year, despite difficult conditions in many markets that tempered top-line growth,” said Irene Rosenfeld, Chairman and CEO. “We’re making excellent progress on the Cadbury integration and expect to realize even greater synergies. In light of our strong earnings momentum, we will reinvest our 2010 upside to build our brands and to harmonize business practices. We will deliver at least $2.00 of Operating EPS this year while building a stronger foundation to achieve top-tier growth in 2011.”

 

 

Net revenues in the second quarter increased 25.3 percent to $12.3 billion, including a favorable impact of 22.8 percentage points from the Cadbury acquisition, 0.8 percentage points from currency and a negative 0.3 percentage point impact from divestitures.

Combined Organic Net Revenues grew 2.2 percent, reflecting 2.0 percent organic net revenue1 growth from Kraft Foods’ base business and 3.3 percent organic net revenue

 

1 Please see discussion of Non-GAAP Financial Measures at the end of this press release.

 

1


growth from Cadbury. Kraft Foods’ base business growth was driven by 2.2 percentage points from volume/mix gains, partially offset by a negative 0.2 percentage points from pricing.

 

 

Operating income increased 16.8 percent to $1,701 million, including a favorable impact of 17.8 percentage points from Cadbury’s operations, partially offset by a negative 11.0 percentage point impact from integration program2 and acquisition-related3 costs. Currency had a negative impact of 0.6 percentage points. Excluding these factors, Kraft Foods’ base business operating income1 increased 10.6 percent reflecting volume/mix gains and productivity improvements, partially offset by higher raw material costs and increased advertising.

Operating income margin1 declined 100 basis points year-over-year to 13.9 percent, including a negative 130 basis point impact due to integration program2 and acquisition-related3 costs.

Kraft Foods’ base business operating income margin1 expanded to 16.0 percent. The improvement was driven primarily by volume/mix gains and productivity improvements, partially offset by higher raw material costs and increased advertising.

 

 

The tax rate was 25.6 percent and reflected the timing of discrete items, including the settlement of tax audits.

 

 

Diluted earnings per share were $0.53, including a negative impact of $0.07 related to integration program and acquisition-related costs.

Operating EPS1 in the second quarter was $0.60, up 13.2 percent, primarily driven by $0.08 of operating gains from Kraft Foods’ base business.

 

1

Please see discussion of Non-GAAP Financial Measures at the end of this press release.

2

Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

3

Acquisition-related costs include transaction advisory fees, UK stamp taxes, and the impact of the Cadbury inventory revaluation.

 

2


Q2 2009 Diluted EPS

   $ 0.56   

Earnings from Discontinued Operations

     (0.03
        

Q2 2009 Diluted EPS from Continuing Operations

   $ 0.53   

Operating Gains – Kraft Foods’ Base Business

     0.08   

Change in Unrealized Gains/Losses from Hedging Activities

     (0.01

Cadbury Operating Earnings

     0.11   

Higher Interest Expense

     (0.06

Change in Shares Outstanding

     (0.08

Changes in Taxes

     0.03   
        

Q2 2010 Operating EPS1

   $ 0.60   

Integration Program Costs

     (0.06

Acquisition-Related Costs

     (0.01
        

Q2 2010 Diluted EPS

   $ 0.53   

Kraft Foods North America

Net revenues increased 6.3 percent, including a 6.9 percentage point impact from the Cadbury acquisition and a favorable 1.6 percentage point impact from currency.

Combined Organic Net Revenues1 declined 1.3 percent reflecting a 1.9 percent decline in organic net revenue1 from Kraft Foods’ base business and 7.5 percent organic net revenue growth from Cadbury.

Kraft Foods’ base business performance was affected by a 2.0 percentage point decline in volume/mix and essentially flat price levels, reflecting the following factors:

 

   

A continued weak consumer environment

 

   

Reduced merchandising by a key customer in the United States

 

   

Aggressive promotional activity by competitors in several U.S. categories, particularly in cheese, salad dressings and biscuits

 

   

A negative impact of approximately one-half percentage point from the shift of Easter-related shipments into first quarter 2010

These factors offset the benefits of investments in marketing and innovation that drove solid growth in base consumption in key brands, including: Ritz and Triscuit crackers; Oreo cookies; Capri Sun ready-to-drink beverages; Kool-Aid powdered beverages; Philadelphia cream cheese; Oscar Mayer bacon and Jell-O ready-to-eat desserts.

 

 

 

1

Please see discussion of Non-GAAP Financial Measures at the end of this press release.

 

3


Cadbury growth reflected strong gains from successful new product launches of Trident Layers, Stride Shift and Dentyne Pure gum.

Segment operating income grew 11.0 percent including favorable impacts of 8.1 percentage points from the Cadbury acquisition, net of integration program costs, and 1.4 percentage points from currency. Excluding these factors, the increase in operating income reflected productivity savings and lower overheads, partially offset by the impact of lower volume/mix, higher raw material costs and increased investments in advertising.

Kraft Foods Europe

Net revenues increased 34.1 percent, including a 31.8 percentage point impact from the Cadbury acquisition and a negative 2.6 percentage point impact from currency.

Combined Organic Net Revenues1 increased 3.9 percent reflecting Kraft Foods’ base business organic net revenue1 growth of 5.2 percent and flat organic net revenues from Cadbury. Combined Organic Net Revenue growth benefitted by approximately one percentage point from the favorable impact of an accounting calendar change for certain biscuits operations, net of a negative impact from the shift of Easter-related shipments into first quarter 2010.

Kraft Foods’ base business growth was broad-based and driven by volume/mix gains across all categories. Volume/mix growth of 7.9 percentage points was partially offset by a negative 2.7 percentage point impact from net price reductions. The accounting calendar change for certain biscuit operations added 2.5 percentage points to the growth rate, but was partially offset by an unfavorable 0.7 percentage point impact from earlier Easter-related shipments.

Net revenues for the priority brands in Kraft Foods’ base business collectively increased more than 8 percent, driving solid growth in each category.

 

   

Chocolate grew low-single digits due to volume/mix gains, partially offset by lower price levels. Strong in-store marketing activities and continued momentum drove growth in Milka, Freia, Marabou and Toblerone.

 

   

Coffee grew low-single digits, driven by volume/mix gains behind Jacobs. Marketing investments and the launch of the product into Spain drove double-digit revenue growth of Tassimo.

 

1

Please see discussion of Non-GAAP Financial Measures at the end of this press release.

 

4


   

Cheese grew mid-single digits due to volume/mix gains, partially offset by lower price levels. The continued success of new packaging and marketing drove strong growth of Philadelphia.

 

   

Biscuits grew double-digits due to volume/mix gains and the accounting calendar change. Robust marketing support behind priority brands as well as successful launches in new geographies, including Côte D’Or in Belgium and Oreo in France, drove base business growth.

Cadbury revenue was flat in the quarter versus the prior year. Solid growth in Britain and France was offset by weak economic conditions in Southern Europe, especially in Spain and Greece, as well as the unfavorable impact of approximately one percentage point from earlier shipments of Easter products into the first quarter.

Segment operating income grew 61.1 percent including favorable impacts of 35.6 percentage points from the Cadbury acquisition, net of integration program costs, and 0.4 percentage points from currency. Excluding these factors, the increase was driven by gains from volume/mix growth across all categories, lower spending on cost savings initiatives and lower overhead costs. These gains were partially offset by lower pricing net of costs and an increase in advertising.

Kraft Foods Developing Markets

Net revenues increased 73.4 percent, including a 61.4 percentage point impact from the Cadbury acquisition and a favorable 1.9 percentage point impact from currency.

Combined Organic Net Revenues1 increased 8.1 percent reflecting Kraft Foods’ base business organic net revenue1 growth of 10.4 percent and Cadbury organic net revenue growth of 4.0 percent. Combined Organic Net Revenue growth benefitted by approximately one-half percentage point from the favorable impact of an accounting calendar change for certain operations in Asia Pacific.

Kraft Foods’ base business growth was driven by 8.7 percentage points from volume/mix gains and 1.7 percentage points from higher price levels. The accounting calendar change for certain operations in Asia Pacific added approximately one percentage point to the growth rate. Kraft Foods’ base business priority brands collectively grew more than 17 percent.

 

1

Please see discussion of Non-GAAP Financial Measures at the end of this press release.

 

5


   

In Latin America, organic revenues grew double-digits due to strong volume/mix gains and higher pricing. Priority brands collectively grew nearly 20 percent, led by Tang powdered beverages and Oreo cookies.

 

   

In Asia Pacific, organic revenues grew double-digits due to strong volume/mix gains, particularly in China, Australia and the Philippines, and included the benefit of the accounting calendar change for certain operations. Priority brands collectively grew nearly 30 percent, led by Oreo cookies and Tang powdered beverages.

 

   

Central and Eastern Europe, Middle East & Africa grew mid-single digits despite weak economic conditions and soft category trends, particularly in Russia, Central Europe and Southeast Europe. Share gains in key markets and categories offset market weakness. Priority brands collectively grew 9 percent, including strong growth of Jacobs coffee.

Cadbury growth reflected gains in gum across Latin America and chocolate in Asia, particularly India, which were partially offset by soft gum category trends in Japan, South Africa and Mexico.

Segment operating income grew 69.6 percent including a positive impact of 53.4 percentage points from the Cadbury acquisition, net of integration program costs, and a negative 9.9 percentage point impact from currency. Excluding these factors, the increase primarily reflected strong gains from volume/mix growth that were partially offset by higher marketing investments and overhead costs to support future growth.

OUTLOOK

Kraft Foods adjusted its forecast for 2010 Combined Organic Net Revenue growth to a range of 3 to 4 percent from prior guidance of at least 4 percent. The change in outlook reflects the normalizing of Cadbury’s trade inventory practices as well as an aggressive promotional environment in certain U.S. categories.

The company also confirmed its guidance for 2010 operating earnings per share of at least $2.00. This guidance reflects the combination of stronger-than-expected year-to-date profit performance and greater-than-anticipated synergies from the integration of Cadbury, offset by investments in brand-building activities and additional actions that will drive top-tier growth.

The company also increased its estimate of total cost synergies expected from the integration of Cadbury to at least $750 million from at least $675 million, and made a commensurate adjustment to the total costs of the integration program to approximately $1.5 billion from $1.3 billion.

 

6


CONFERENCE CALL

Kraft Foods will host a conference call for investors with accompanying slides to review its results at 5 p.m. EDT today. Access to a live audio webcast with accompanying slides is available at www.kraftfoodscompany.com, and a replay of the event will also be available on the company’s web site.

ABOUT KRAFT FOODS

Kraft Foods is building a global snacks powerhouse and an unrivaled portfolio of brands people love. With annual revenues of approximately $48 billion, the company is the world’s second largest food company, making delicious products for billions of consumers in approximately 170 countries. The portfolio includes 11 iconic brands with revenues exceeding $1 billion – Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacobs and Maxwell House coffees; Philadelphia cream cheeses; Kraft cheeses, dinners and dressings; and Oscar Mayer meats. Approximately 70 brands generate annual revenues of more than $100 million. Kraft Foods (www.kraftfoodscompany.com; NYSE: KFT) is a member of the Dow Jones Industrial Average, Standard & Poor’s 500, Dow Jones Sustainability Index and Ethibel Sustainability Index.

FORWARD-LOOKING STATEMENTS

This press release contains a number of forward-looking statements. Words, and variations of words such as “expect,” “goals,” “plans,” “believe,” “continue,” “may,” “will,” and similar expressions are intended to identify our forward-looking statements, including but not limited to, statements regarding our expected synergy targets; our confirmation of 2010 Operating EPS; our adjustment to expected 2010 adjusted Combined Organic Net Revenue; we’re making excellent progress on the Cadbury integration and expect to realize even greater synergies; our plan to reinvest our 2010 upside to build our brands and to harmonize business practices; our plans for building a stronger foundation to achieve top-tier growth in 2011; and our Outlook, in particular, our belief that our change in outlook reflects the normalizing of Cadbury’s trade inventory practices and aggressive promotional environment in certain U.S. categories; our beliefs for confirming 2010 operating earnings per share; our intent regarding additional actions that will drive top-tier growth; and our adjustments to the total costs of the integration program. These forward-looking statements are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause our actual results to differ materially from those indicated in our forward-looking statements. Such factors include, but are not limited to, continued volatility of input costs, pricing actions, increased competition, risks from operating internationally, our indebtedness and our ability to pay our indebtedness, failure to realize the expected benefits of our combination with Cadbury,

 

7


continued weakness in economic conditions and tax law changes. Please also see our risk factors, as they may be amended from time to time, set forth in our filings with the SEC, including the registration statement on Form S-4, as amended from time to time, filed by Kraft Foods in connection with the Cadbury offer, our most recently filed Annual Report on Form 10-K and subsequent reports on Forms 10-Q and 8-K. Kraft Foods disclaims and does not undertake any obligation to update or revise any forward-looking statement in this slide presentation, except as required by applicable law or regulation.

NON-GAAP FINANCIAL MEASURES

The company reports its financial results in accordance with accounting principles generally accepted in the United States (“GAAP”).

The company’s top-line measure is organic net revenues, which excludes the impact of acquisitions, divestitures and currency. The company uses organic net revenues and corresponding growth ratios as non-GAAP financial measures. Management believes this measure better reflects revenues on a going-forward basis and provides improved comparability of results because it excludes the volatility of currency, and the one-time impacts of acquisitions and divestitures from net revenues.

To reflect the impacts of a significant business combination, as defined by SEC Regulation S-X, the company uses Combined Organic Net Revenues as a top-line measure. Accordingly, Combined Organic Net Revenues includes the impacts of significant acquisitions, and excludes the impacts of other acquisitions, divestitures and currency. The company uses Combined Organic Net Revenues and corresponding growth ratios to reflect the organic growth rates for Kraft Foods’ base business and Cadbury. On a year-to-date basis, the organic growth rate of Cadbury reflects growth from the date of acquisition, or February 2, 2010, through the end of the second quarter. Similar to organic net revenues, management believes Combined Organic Net Revenues better reflects revenues on a going-forward basis of the combined business.

The company uses Operating EPS, which is defined as diluted EPS attributable to Kraft Foods excluding costs related to: the integration program; acquisition-related costs, including transaction advisory fees, U.K. stamp taxes and the impact of the Cadbury inventory revaluation; acquisition-related financing fees; and the impact of a deferred tax charge resulting from the recently enacted U.S. health care legislation. Management believes this measure better reflects earnings per share on a going-forward basis and provides improved comparability of results because it excludes the volatility of currency; certain impacts related to the Cadbury acquisition; other one-time impacts; and divestitures from earnings per share.

 

8


See the attached schedules for supplemental financial data and corresponding reconciliations of the non-GAAP financial measures referred to above to the most comparable GAAP financial measures for the three and six months ended June 30, 2010 and 2009. Non-GAAP financial measures should be viewed in addition to, and not as an alternative for, the company’s results prepared in accordance with GAAP. In addition, the non-GAAP measures the company is using may differ from non-GAAP measures used by other companies. Because GAAP financial measures on a forward-looking basis are neither accessible nor deemed to be significantly different from the non-GAAP financial measures, and reconciling information is not available without unreasonable effort, with regard to the non-GAAP financial measures in the company’s Outlook, the company has not provided that information.

SEGMENT OPERATING INCOME

Management uses segment operating income to evaluate segment performance and allocate resources. The company believes it is appropriate to disclose this measure to help investors analyze segment performance and trends. Segment operating income excludes unrealized gains and losses on hedging activities (which are a component of cost of sales), certain components of its U.S. pension plan cost (which is a component of cost of sales and marketing, administration and research costs), general corporate expenses (which are a component of marketing, administration and research costs) and amortization of intangibles for all periods presented. The company centrally manages pension plan funding decisions and determination of discount rate, expected rate of return on plan assets and other actuarial assumptions. Therefore, the company allocates only the service cost component of its U.S. pension plan expense to segment operating income. The company excludes the unrealized gains and losses on hedging activities from segment operating income to provide better transparency of its segment operating results. Once realized, the company records the gains and losses on hedging activities within segment operating results. Accordingly, the company does not present these items by segment because they are excluded from the segment profitability measure that management reviews.

# # #

 

9


Schedule 1

Kraft Foods Inc. and Subsidiaries

Condensed Consolidated Statements of Earnings

For the Three Months Ended June 30,

(in millions of dollars, except per share data) (Unaudited)

 

     As Reported (GAAP)  
     2010     2009
(As Revised)  (1)
    % Change
Fav / (Unfav)
 

Net revenues

   $ 12,253      $ 9,781      25.3

Cost of sales

     7,559        6,269      (20.6 )% 
                  

Gross profit

     4,694        3,512      33.7

Gross profit margin

     38.3     35.9  

Marketing, administration and research costs

     2,933        2,062      (42.2 )% 

Asset impairment and exit costs

     —          (26   (100.0 )% 

(Gains) / losses on divestitures, net

     —          17      100.0

Amortization of intangibles

     60        3      (100.0+ )% 
                  

Operating income

     1,701        1,456      16.8

Operating income margin

     13.9     14.9  

Interest and other expense, net

     439        312      (40.7 )% 
                  

Earnings from continuing operations before income taxes

     1,262        1,144      10.3

Provision for income taxes

     323        363      11.0

Effective tax rate

     25.6     31.7  
                  

Earnings from continuing operations

   $ 939      $ 781      20.2

Earnings from discontinued operations, net of income taxes

     —          48      (100.0 )% 
                  

Net earnings

   $ 939      $ 829      13.3

Noncontrolling interest

     2        2      —     
                  

Net earnings attributable to Kraft Foods

   $ 937      $ 827      13.3
                  

Per share data:

      

Basic earnings per share attributable to Kraft Foods:

      

- Continuing operations

   $ 0.54      $ 0.53      1.9

- Discontinued operations

     —          0.03      (100.0 )% 
                  

- Net earnings attributable to Kraft Foods

   $ 0.54      $ 0.56      (3.6 )% 
                  

Diluted earnings per share attributable to Kraft Foods:

      

- Continuing operations

   $ 0.53      $ 0.53      —     

- Discontinued operations

     —          0.03      (100.0 )% 
                  

- Net earnings attributable to Kraft Foods

   $ 0.53      $ 0.56      (5.4 )% 
                  

Average shares outstanding:

      

Basic

     1,747        1,478      (18.2 )% 

Diluted

     1,752        1,484      (18.1 )% 

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.

 

10


Schedule 2

Kraft Foods Inc. and Subsidiaries

Reconciliation of GAAP to Non-GAAP Information

Net Revenues to Organic Net Revenues

For the Three Months Ended June 30,

($ in millions) (Unaudited)

 

                              Add back:            % Change  
    As
Reported
(GAAP)
  Impact of
Divestitures
    Impact of
Acquisitions
    Impact of
Currency
    Base Kraft
Foods
Organic
(Non-GAAP)
  Impact of
Acquisitions -
Cadbury (1)
  Impact of
Currency -
Cadbury  (1)
    Cadbury
Organic
(Non-GAAP)  (1)
  Combined
Organic
(Non-GAAP)
       As
Reported
(GAAP)
    Base Kraft
Foods
Organic
(Non-GAAP) (2)
    Cadbury
Organic
(Non-GAAP)  (1)
    Combined
Organic
(Non-GAAP)
 

2010

                             

U.S. Beverages

  $ 886   $ —        $ —        $ —        $ 886   $ —     $ —        $ —     $ 886       6.0   6.0   —        6.0

U.S. Cheese

    797     —          —          —          797     —       —          —       797       (10.1 )%    (10.1 )%    —        (10.1 )% 

U.S. Convenient Meals

    839     —          —          —          839     —       —          —       839       1.6   1.6   —        1.6

U.S. Grocery

    923     —          —          —          923     —       —          —       923       (5.1 )%    (5.1 )%    —        (5.1 )% 

U.S. Snacks

    1,516     —          (299     —          1,217     299     —          299     1,516       17.7   (4.4 )%    9.5   (1.9 )% 

Canada & N.A. Foodservice

    1,200     —          (100     (88     1,012     100     (11     89     1,101       21.7   2.6   1.1   2.5
                                                                                         

Kraft Foods North America

  $ 6,161   $ —        $ (399   $ (88   $ 5,674   $ 399   $ (11   $ 388   $ 6,062       6.3   (1.9 )%    7.5   (1.3 )% 
 

Kraft Foods Europe

    2,793     —          (662     52        2,183     662     34        696     2,879       34.1   5.2   0.0   3.9

Kraft Foods Developing Markets

    3,299     —          (1,168     (37     2,094     1,168     (77     1,091     3,185       73.4   10.4   4.0   8.1
                                                                                         

Kraft Foods

  $ 12,253   $ —        $ (2,229   $ (73   $ 9,951   $ 2,229   $ (54   $ 2,175   $ 12,126       25.3   2.0   3.3   2.2
                                                                                         

2009 (As Revised) (3)

                           

U.S. Beverages

  $ 836   $ —        $ —        $ —        $ 836   $ —     $ —        $ —     $ 836          

U.S. Cheese

    887     —          —          —          887     —       —          —       887          

U.S. Convenient Meals

    826     —          —          —          826     —       —          —       826          

U.S. Grocery

    973     —          —          —          973     —       —          —       973          

U.S. Snacks

    1,288     (15     —          —          1,273     273     —          273     1,546          

Canada & N.A. Foodservice

    986     —          —          —          986     88     —          88     1,074          
                                                                       

Kraft Foods North America

  $ 5,796   $ (15   $ —        $ —        $ 5,781   $ 361   $ —        $ 361   $ 6,142          

Kraft Foods Europe

    2,083     (7     —          —          2,076     696     —          696     2,772          

Kraft Foods Developing Markets

    1,902     (5     —          —          1,897     1,049     —          1,049     2,946          
                                                                       

Kraft Foods

  $ 9,781   $ (27   $ —        $ —        $ 9,754   $ 2,106   $ —        $ 2,106   $ 11,860          
                                                                       

 

(1) Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury data, shown above, is for Q2 2010 and 2009, adjusted from IFRS to U.S. GAAP and translated to US$ from local countries’ currencies. Cadbury 2009 data is presented on a combined company, pro forma basis.
(2) Base Kraft Foods Organic Revenue Growth (Non-GAAP) drivers were as follows:

 

     Organic Growth Drivers  
     Vol /Mix     Price  

2010 - Base Kraft Foods Organic

    

U.S. Beverages

   6.3 pp    (0.3 )pp 

U.S. Cheese

   (11.8   1.7   

U.S. Convenient Meals

   2.5      (0.9

U.S. Grocery

   (6.2   1.1   

U.S. Snacks

   (3.5   (0.9

Canada & N.A. Foodservice

   2.5      0.1   
            

Kraft Foods North America

   (2.0   0.1   

Kraft Foods Europe

   7.9      (2.7

Kraft Foods Developing Markets

   8.7      1.7   
            

Kraft Foods

   2.2 pp    (0.2 )pp 
            

 

(3) As revised to reflect Frozen Pizza as a discontinued operation.

 

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Schedule 3

Kraft Foods Inc. and Subsidiaries

Operating Income by Reportable Segments

For the Three Months Ended June 30,

($ in millions) (Unaudited)

 

          2009 Impacts     2010 Impacts              
    2009
Operating
Income -

As Revised (1)
(GAAP)
    (Gain)/Loss
on
Divestitures
  Asset
Impairment
& Exit
Costs (2)
    Impact of
Acquisitions
    Acquisition-
Related
Costs (3)
    Integration
Program
Costs (4)
    Impact of
Currency
    Impact of
Divestitures
    Operations     2010
Operating
Income -
As Reported
(GAAP)
    %
Change
 

Segment Operating Income:

                     

U.S. Beverages

  $ 148      $ —     $ —        $ —        $ —        $ —        $ —        $ —        $ 30      $ 178      20.3

U.S. Cheese

    166        —       —          —          —          —          —          —          (30     136      (18.1 )% 

U.S. Convenient Meals

    84        —       —          —          —          —          —          —          17        101      20.2

U.S. Grocery

    339        —       —          —          —          —          —          —          18        357      5.3

U.S. Snacks

    205        —       —          72        —          (5     —          (5     (27     240      17.1

Canada & N.A. Foodservice

    127        —       —          22        —          (2     15        —          13        175      37.8
                                                                               

Kraft Foods North America

  $ 1,069      $ —     $ —        $ 94      $ —        $ (7   $ 15      $ (5   $ 21      $ 1,187      11.0

Kraft Foods Europe

    208        17     (26     107        —          (33     1        (2     63        335      61.1

Kraft Foods Developing Markets

    253        —       —          166        1        (32     (25     —          66        429      69.6

Unrealized G/(L) on Hedging Activities

    34        —       —          —          —          —          —          —          (12     22     

HQ Pension

    (54     —       —          —          —          —          —          —          29        (25  

General Corporate Expenses

    (51     —       —          (51     (12     (77     —          —          4        (187  

Amortization of Intangibles

    (3     —       —          (56     —          —          —          —          (1     (60  
                                                                               

Kraft Foods

  $ 1,456      $ 17   $ (26   $ 260      $ (11   $ (149   $ (9   $ (7   $ 170      $ 1,701      16.8
                                                                               

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.
(2) Includes $35 million reversal of 2008 Restructuring Program costs.
(3) Acquisition-related costs include transaction advisory fees and the impact of the Cadbury inventory revaluation.
(4) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

 

12


Schedule 4

Kraft Foods Inc. and Subsidiaries

Operating Income Growth

Reconciliation of GAAP to Non-GAAP Information

For the Three Months Ended June 30,

(in millions) (Unaudited)

 

                                         % Growth  
     As Reported
(GAAP)
   Integration
Program
Costs  (1)
   Acquisition-Related
Costs (2)
   Cadbury
Operating
Income
    Impact of
Currency
   Base Kraft  Foods
Organic

(Non-GAAP)
        As Reported
(GAAP)
    Base Kraft
Foods Organic
(Non-GAAP)
 

2010

                         

Operating Income

   $ 1,701    $ 149    $ 11    $ (260   $ 9    $ 1,610        16.8   10.6
 

2009 (As Revised) (3)

                         

Operating Income

   $ 1,456      —        —        —          —      $ 1,456         

 

(1) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(2) Acquisition-related costs include transaction advisory fees and the impact of the Cadbury inventory revaluation.
(3) As revised to reflect Frozen Pizza as a discontinued operation.

 

13


Schedule 5

Kraft Foods Inc. and Subsidiaries

Operating Income Margin

Reconciliation of GAAP to Non-GAAP Information

For the Three Months Ended June 30, 2010

(in millions) (Unaudited)

 

     As Reported
(GAAP)
    Integration
Program
Costs  (1)
   Acquisition-Related
Costs (2)
   Cadbury     Base Kraft Foods
(Non-GAAP)
 

Net Revenues

   $ 12,253      $ —      $ —      $ (2,229   $ 10,024   

Operating Income

   $ 1,701      $ 149    $ 11    $ (260   $ 1,601   

Operating Income Margin

     13.9             16.0

 

(1) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(2) Acquisition-related costs include transaction advisory fees and the impact of the Cadbury inventory revaluation.

 

14


Schedule 6

Kraft Foods Inc. and Subsidiaries

Diluted Earnings Per Share to Operating EPS

Reconciliation of GAAP to Non-GAAP Information

For the Three Months Ended June 30,

(Unaudited)

 

    2009   2010   % Change  
    As Revised
(GAAP)  (1)(2)
  As Reported
(GAAP)
  Integration
Program Costs  (3)
  Acquisition-
Related Costs  (4)
and Financing
Fees (5)
  Operating
(Non-GAAP)
  As Reported
(GAAP)
    Operating
(Non-GAAP)
 

Diluted EPS

             

- Continuing operations

  $ 0.53   $ 0.53   $  0.06   $  0.01   $  0.60   0.0   13.2

- Discontinued operations

    0.03     —            
                     

- Net earnings attributable to Kraft Foods

  $ 0.56   $ 0.53          

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.
(2) For 2009, Operating EPS equals Diluted EPS from continuing operations as there were no Integration Program costs, acquisition-related costs or financing fees incurred in the three months ended June 30, 2009.
(3) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(4) Acquisition-related costs include transaction advisory fees and the impact of the Cadbury inventory revaluation.
(5) Acquisition-related financing fees include hedging and foreign currency impacts associated with the Cadbury acquisition and other fees associated with the Cadbury bridge facility.

 

15


Schedule 7

Kraft Foods Inc. and Subsidiaries

Condensed Consolidated Statements of Earnings

For the Six Months Ended June 30,

(in millions of dollars, except per share data) (Unaudited)

 

     As Reported (GAAP)  
     2010     2009
(As Revised)  (1)
    % Change
Fav / (Unfav)
 

Net revenues

   $ 23,571      $ 18,760      25.6

Cost of sales

     14,788        12,148      (21.7 )% 
                  

Gross profit

     8,783        6,612      32.8

Gross profit margin

     37.3     35.2  

Marketing, administration and research costs

     5,783        3,981      (45.3 )% 

Asset impairment and exit costs

     —          (26   (100.0 )% 

(Gains) / losses on divestitures, net

     —          17      100.0

Amortization of intangibles

     93        9      (100.0+ )% 
                  

Operating income

     2,907        2,631      10.5

Operating income margin

     12.3     14.0  

Interest and other expense, net

     1,063        592      (79.6 )% 
                  

Earnings from continuing operations before income taxes

     1,844        2,039      (9.6 )% 

Provision for income taxes

     656        655      (0.2 )% 

Effective tax rate

     35.6     32.1  
                  

Earnings from continuing operations

   $ 1,188      $ 1,384      (14.2 )% 

Earnings from discontinued operations, net of income taxes

     48        107      (55.1 )% 

Gain on divestiture of discontinued operations, net of income taxes

     1,596        —        100.0
                  

Net earnings

   $ 2,832      $ 1,491      89.9

Noncontrolling interest

     12        4      (100.0+ )% 
                  

Net earnings attributable to Kraft Foods

   $ 2,820      $ 1,487      89.6
                  

Per share data:

      

Basic earnings per share attributable to Kraft Foods:

      

- Continuing operations

   $ 0.70      $ 0.93      (24.7 )% 

- Discontinued operations

     0.98        0.08      100.0+
                  

- Net earnings attributable to Kraft Foods

   $ 1.68      $ 1.01      66.3
                  

Diluted earnings per share attributable to Kraft Foods:

      

- Continuing operations

   $ 0.70      $ 0.93      (24.7 )% 

- Discontinued operations

     0.97        0.07      100.0+
                  

- Net earnings attributable to Kraft Foods

   $ 1.67      $ 1.00      67.0
                  

Average shares outstanding:

      

Basic

     1,681        1,476      (13.9 )% 

Diluted

     1,686        1,484      (13.6 )% 

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.

 

16


Schedule 8

Kraft Foods Inc. and Subsidiaries

Reconciliation of GAAP to Non-GAAP Information

Net Revenues to Organic Net Revenues

For the Six Months Ended June 30,

($ in millions) (Unaudited)

 

                              Add back:            % Change  
    As
Reported
(GAAP)
  Impact of
Divestitures
    Impact of
Acquisitions
    Impact of
Currency
    Base
Kraft
Foods
Organic
(Non-

GAAP)
  Impact of
Acquisitions -
Cadbury (1)
  Impact of
Currency -
Cadbury  (1)
    Cadbury
Organic
(Non-

GAAP)  (1)
  Combined
Organic
(Non-

GAAP)
       As
Reported
(GAAP)
    Base
Kraft
Foods
Organic
(Non-

GAAP) (2)
    Cadbury
Organic
(Non-

GAAP)  (1)
    Combined
Organic
(Non-

GAAP)
 

2010

                             

U.S. Beverages

  $ 1,707   $ —        $ —        $ —        $ 1,707   $ —     $ —        $ —     $ 1,707       5.4   5.4   —        5.4

U.S. Cheese

    1,642     —          —          —          1,642     —       —          —       1,642       (7.8 )%    (7.8 )%    —        (7.8 )% 

U.S. Convenient Meals

    1,609     —          —          —          1,609     —       —          —       1,609       3.1   3.1   —        3.1

U.S. Grocery

    1,739     —          —          —          1,739     —       —          —       1,739       (2.9 )%    (2.9 )%    —        (2.9 )% 

U.S. Snacks

    2,908     —          (478     —          2,430     478     —          478     2,908       17.0   (1.1 )%    7.9   0.2

Canada & N.A. Foodservice

    2,244     —          (167     (186     1,891     167     (23     144     2,035       20.8   1.8   4.3   2.0
                                                                                         

Kraft Foods North America

  $ 11,849   $ —        $ (645   $ (186   $ 11,018   $ 645   $ (23   $ 622   $ 11,640       6.8   (0.5 )%    7.1   (0.1 )% 
 

Kraft Foods Europe

    5,502     —          (1,251     (99     4,152     1,251     (3     1,248     5,400       37.2   3.9   2.1   3.5

Kraft Foods Developing Markets

    6,220     —          (2,026     (170     4,024     2,026     (197     1,829     5,853       70.2   10.5   7.1   9.4
                                                                                         

Kraft Foods

  $ 23,571   $ —        $ (3,922   $ (455   $ 19,194   $ 3,922   $ (223   $ 3,699   $ 22,893       25.6   2.6   5.4   3.0
                                                                                         

2009 (As Revised) (3)

                           

U.S. Beverages

  $ 1,619   $ —        $ —        $ —        $ 1,619   $ —     $ —        $ —     $ 1,619          

U.S. Cheese

    1,781     —          —          —          1,781     —       —          —       1,781          

U.S. Convenient Meals

    1,561     —          —          —          1,561     —       —          —       1,561          

U.S. Grocery

    1,791     —          —          —          1,791     —       —          —       1,791          

U.S. Snacks

    2,485     (27     —          —          2,458     443     —          443     2,901          

Canada & N.A. Foodservice

    1,858     —          —          —          1,858     138     —          138     1,996          
                                                                       

Kraft Foods North America

  $ 11,095   $ (27   $ —        $ —        $ 11,068   $ 581   $ —        $ 581   $ 11,649          

Kraft Foods Europe

    4,011     (14     —          —          3,997     1,222     —          1,222     5,219          

Kraft Foods Developing Markets

    3,654     (14     —          —          3,640     1,708     —          1,708     5,348          
                                                                       

Kraft Foods

  $ 18,760   $ (55   $ —        $ —        $ 18,705   $ 3,511   $ —        $ 3,511   $ 22,216          
                                                                       

 

(1) Kraft Foods acquired Cadbury plc on February 2, 2010. Cadbury data, shown above, is for February through June 2010 and 2009, adjusted from IFRS to U.S. GAAP and translated to US$ from local countries' currencies. Cadbury 2009 data is presented on a combined company, pro forma basis.
(2) Base Kraft Foods Organic Revenue Growth (Non-GAAP) drivers were as follows:

 

     Organic Growth Drivers  
     Vol /Mix     Price  

2010 - Base Kraft Foods Organic

    

U.S. Beverages

   5.2 pp    0.2 pp 

U.S. Cheese

   (7.0   (0.8

U.S. Convenient Meals

   3.5      (0.4

U.S. Grocery

   (3.9   1.0   

U.S. Snacks

   (0.2   (0.9

Canada & N.A. Foodservice

   1.6      0.2   
            

Kraft Foods North America

   (0.3   (0.2

Kraft Foods Europe

   6.4      (2.5

Kraft Foods Developing Markets

   7.3      3.2   
            

Kraft Foods

   2.6 pp    0.0 pp 
            

 

(3) As revised to reflect Frozen Pizza as a discontinued operation.

 

17


Schedule 9

Kraft Foods Inc. and Subsidiaries

Operating Income by Reportable Segments

For the Six Months Ended June 30,

($ in millions) (Unaudited)

 

          2009 Impacts     2010 Impacts              
    2009
Operating
Income -
As Revised (1)
(GAAP)
    (Gain)/Loss
on
Divestitures
  Asset
Impairment &
Exit Costs  (2)
    Impact of
Acquisitions
    Acquisition-
Related
Costs (3)
    Integration
Program
Costs (4)
    Impact of
Currency
  Impact of
Divestitures
    Operations     2010
Operating
Income -
As Reported
(GAAP)
    % Change  

Segment Operating Income:

                     

U.S. Beverages

  $ 310      $ —     $ —        $ —        $ —        $ —        $ —     $ —        $ 40      $ 350      12.9

U.S. Cheese

    297        —       —          —          —          —          —       —          (27     270      (9.1 )% 

U.S. Convenient Meals

    145        —       —          —          —          —          —       —          40        185      27.6

U.S. Grocery

    601        —       —          —          —          —          —       —          42        643      7.0

U.S. Snacks

    334        —       —          114        (5     (3     —       (7     14        447      33.8

Canada & N.A. Foodservice

    199        —       —          32        (2     (3     28     —          21        275      38.2
                                                                             

Kraft Foods North America

  $ 1,886      $ —     $ —        $ 146      $ (7   $ (6   $ 28   $ (7   $ 130      $ 2,170      15.1

Kraft Foods Europe

    354        17     (26     195        (23     (34     22     (3     122        624      76.3

Kraft Foods Developing Markets

    460        —       —          283        (25     (32     18     (1     85        788      71.3

Unrealized G/(L) on Hedging Activities

    121        —       —          —          —          —          —       —          (137     (16  

HQ Pension

    (94     —       —          —          —          —          —       —          13        (81  

General Corporate Expenses

    (87     —       —          (66     (215     (120     —       —          3        (485  

Amortization of Intangibles

    (9     —       —          (85     —          —          —       —          1        (93  
                                                                             

Kraft Foods

  $ 2,631      $ 17   $ (26   $ 473      $ (270   $ (192   $ 68   $ (11   $ 217      $ 2,907      10.5
                                                                             

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.
(2) Includes $35 million reversal of 2008 Restructuring Program costs.
(3) Acquisition-related costs include transaction advisory fees, UK stamp taxes and the impact of the Cadbury inventory revaluation.
(4) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.

 

18


Schedule 10

Kraft Foods Inc. and Subsidiaries

Operating Income Growth

Reconciliation of GAAP to Non-GAAP Information

For the Six Months Ended June 30,

(in millions) (Unaudited)

 

                                          % Growth  
     As Reported
(GAAP)
   Integration
Program
Costs  (1)
   Acquisition-Related
Costs (2)
   Cadbury
Operating
Income
    Impact of
Currency
    Base Kraft  Foods
Organic

(Non-GAAP)
        As Reported
(GAAP)
    Base Kraft
Foods Organic
(Non-GAAP)
 

2010

                        

Operating Income

   $ 2,907    $ 192    $ 270    $ (473   $ (68   $ 2,828        10.5   7.5
 

2009 (As Revised) (3)

                        

Operating Income

   $ 2,631      —        —        —          —        $ 2,631         

 

(1) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(2) Acquisition-related costs include transaction advisory fees, UK stamp taxes and the impact of the Cadbury inventory revaluation.
(3) As revised to reflect Frozen Pizza as a discontinued operation.

 

19


Schedule 11

Kraft Foods Inc. and Subsidiaries

Operating Income Margin

Reconciliation of GAAP to Non-GAAP Information

For the Six Months Ended June 30, 2010

(in millions) (Unaudited)

 

     As Reported
(GAAP)
    Integration
Program
Costs (1)
   Acquisition-
Related
Costs (2)
   Cadbury     Base Kraft Foods
(Non-GAAP)
 

Net Revenues

   $ 23,571      $ —      $ —      $ (3,922   $ 19,649   

Operating Income

   $ 2,907      $ 192    $ 270    $ (473   $ 2,896   

Operating Income Margin

     12.3             14.7

 

(1) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(2) Acquisition-related costs include transaction advisory fees, UK stamp taxes and the impact of the Cadbury inventory revaluation.

 

20


Schedule 12

Kraft Foods Inc. and Subsidiaries

Diluted Earnings Per Share to Operating EPS

Reconciliation of GAAP to Non-GAAP Information

For the Six Months Ended June 30,

(Unaudited)

 

    2009   2010   % Change  
    As Revised
(GAAP)  (1)(2)
  As Reported
(GAAP)
  Integration
Program Costs  (3)
  Acquisition-
Related Costs  (4)
and Financing
Fees (5)
  U.S. Health Care
Legislation
Impact on
Deferred Taxes
  Operating
(Non-GAAP)
  As Reported
(GAAP)
    Operating
(Non-GAAP)
 

Diluted EPS

               

- Continuing operations

  $ 0.93   $ 0.70   $ 0.08   $ 0.24   $ 0.08   $ 1.10   (24.7 )%    18.3

- Discontinued operations

    0.07     0.97            
                       

- Net earnings attributable to Kraft Foods

  $ 1.00   $ 1.67            

 

(1) As revised to reflect Frozen Pizza as a discontinued operation.
(2) For 2009, Operating EPS equals Diluted EPS from continuing operations as there were no Integration Program costs, acquisition-related costs or financing fees incurred in the six months ended June 30, 2009.
(3) Integration Program costs are defined as the costs associated with combining the Kraft Foods and Cadbury businesses, and are separate from those costs associated with the acquisition.
(4) Acquisition-related costs include transaction advisory fees, UK stamp taxes and the impact of the Cadbury inventory revaluation.
(5) Acquisition-related financing fees include hedging and foreign currency impacts associated with the Cadbury acquisition and other fees associated with the Cadbury bridge facility.

 

21


Schedule 13

Kraft Foods Inc. and Subsidiaries

Condensed Consolidated Balance Sheets

($ in millions) (Unaudited)

 

     June 30,
2010
   December 31,
2009
   June 30,
2009

ASSETS

        

Cash and cash equivalents

   $ 2,854    $ 2,101    $ 1,731

Receivables, net

     5,606      5,197      4,646

Inventories, net

     5,167      3,775      4,011

Other current assets

     1,624      1,381      1,300

Property, plant and equipment, net

     13,047      10,693      10,224

Goodwill

     36,439      28,764      28,225

Intangible assets, net

     25,230      13,429      13,257

Other assets

     1,623      1,374      1,260
                    

TOTAL ASSETS

   $ 91,590    $ 66,714    $ 64,654
                    

LIABILITIES AND EQUITY

        

Short-term borrowings

   $ 291    $ 453    $ 856

Current portion of long-term debt

     636      513      759

Accounts payable

     4,913      3,766      3,225

Other current liabilities

     7,929      6,759      5,463

Long-term debt

     29,103      18,024      18,610

Deferred income taxes

     7,353      4,508      4,266

Accrued pension costs

     2,466      1,765      2,209

Accrued postretirement health care costs

     2,910      2,816      2,682

Other liabilities

     2,630      2,138      2,204
                    

TOTAL LIABILITIES

     58,231      40,742      40,274

TOTAL EQUITY

     33,359      25,972      24,380
                    

TOTAL LIABILITIES AND EQUITY

   $ 91,590    $ 66,714    $ 64,654
                    

 

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