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8-K - SINOHUB, INC.c1117928k.htm
Electronic Components Supply Chain Management
Investor Presentation

November 2009
 
 

 
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Safe Harbor Statement
 This presentation contains “forward-looking statements” within the meaning of the “safe-harbor”
 provisions of the Private Securities Litigation Reform Act of 1995. Such statements involve known and
 unknown risks, uncertainties and other factors that could cause the actual results of the company to
 differ materially from the results expressed or implied by such statements, including changes of
 anticipated sales levels, future international, national or regional economic and competitive conditions,
 changes in relationships with customers, access to capital, difficulties in developing and marketing new
 products and services, marketing existing products and services, customer acceptance of existing and
 new products and services, and other factors, including those factors described on Exhibit 99.1 to
 SinoHub’s Current Report on Form 8-K filed on September 28, 2009. Any statements that are not
 historical facts and that express, or involve discussions, as to expectations, beliefs, plans, objectives,
 assumptions or future events or performance (often, but not always, through the use of words or
 phrases such as "will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,”
 “intends,” “plans,” and “projection”) are not historical facts, may be forward-looking statements and
 may involve estimates and uncertainties. Accordingly, although the company believes that the
 expectations reflected in such forward-looking statements are reasonable, there can be no assurance
 that such expectations will prove to be correct. The company undertakes no obligation to update the
 forward-looking information contained in this presentation.
 
 

 
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By revitalizing electronics supply chain management in China,
SinoHub believes it is poised to play a major role
in the world’s largest electronics marketplace
SinoHub At a Glance
 Headquarters:  Shenzhen, PRC
 Founded:  2000
 NYSE Amex:  SIHI
 Market cap:  ~$110 million
 Revenues (TTM) :  $112 million
 +77% vs. year-ago TTM
 Net income (TTM):  $12 million
 +81% vs. year-ago TTM
 EPS (TTM) :  $0.46
 Working capital:  $32 million
 ROE: 25.7%
TTM data as of September 30, 2009. 
 
 

 
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Chinese Electronics Industry
SINOHUB’S STRATEGIC POSITION
 Industry participants seeking to
 outsource supply chains
Web-Based Supply Chain Management
 Largest producer of electronic
 products
 Biggest consumer of electronic
 components - and rising
●     New approach to information access and sharing
 
     Core SCM services specialized for electronics industry - gives SinoHub leverage along entire electronics supply chain
 
     Proprietary SCM platform for electronics industry in China
 
●     Positioned to consolidate a substantial portion of the electronic industry on SCM platform
 
Capitalizing on Current Trends
 
 

 
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Electronic Products Production1
U.S.
China
1 Reed Electronics Research (RER), November 2007
2 Global Sources, February 2009
Large Electronic Components Industry in China
 World’s largest consumer of electronic components
 § Produced US$391B electronic products in
 20081
 § Domestically consumed US$117B electronic
 components in 20082
 Existing electronic components supply chain
 management (SCM) infrastructure offers significant
 opportunities
 § SCM providers in U.S. and Europe have not
 made the investments to provide adequate
 services in China
 § Existing distributors in China lack ability to
 provide full services
 Large manufacturers of non-branded products now
 outsourcing SCM functions to reduce overhead
 
 

 
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Web-based proprietary SCM platform = Competitive edge
The Secret Sauce
 Import business generates real-time, continually updated database
 of electronic component market prices
 § Competitors must devote significant time, energy and resources to gain
 access to similar information and build database with critical mass
 Proprietary database search engine capability allows SinoHub to
 identify most competitive deals for procurement-fulfillment and
 electronic component sales
 New business model with much lower cost structure than
 competitors
 
 

 
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The SinoHub Advantage
 Integration of Electronic Component Purchasing and Custom Phone
 Supply around SCM core
 Web-based proprietary SCM technology platform
 § Provides insight into price, quantity, lead time on 30,000+ components
 § Online MIS system geared to expanding usage of Internet for business
 transactions and information exchange
 § Complete real time supply chain transparency 24X7
 § Supports rapidly growing electronic component sales
 Deep entrepreneurial, managerial and local field expertise in
 electronics industry
 Strong relationships with Chinese Customs
 
 

 
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SinoHub
SCM™
Online MIS system
Strategically located
warehouse and service center network
150+ team of employees with deep
local experience in the electronics industry
SinoHub’s SCM Platform
Power of SinoHub’s SCM Platform
SinoHub’s SCM Platform provides a competitive advantage
in a rapidly expanding electronic components industry in China
 
 

 
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SCM - Web-based MIS System
 Key differentiator
 Creates barrier to entry and provides competitive advantage
 Fully integrated SCM services tailored to electronic components
 Promotes transparency
 § 24X7, real time, Web-based solution
 § Information sharing between our customers and their customers and
 suppliers
 Integrated solution combines information entry with automatic price
 checking, processing, query and services
 
 

 
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Supply Chain
Management
(SCM)
Electronic
Component
Purchasing
(ECP)
Custom Phone
Supply*
(CPS)
* Represents recently-developed business line in early stages of revenue, which is not yet material to results of operations.
Key Service Offerings
 
Three
interdependent
business units
sharing information
at every level
 
 

 
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 Web-based SCM platform to support services and provide information
 Makes supply chain transparent for all participants
 Fully integrated services:
 § Bill of material and order processing management
 § Inventory management
 § Import and export services - customs applications, tax reports, payment
 services, certificates for paid customs tax
 § Delivery services - door-to-door and just-in-time freight forwarding
Key Service Offerings
Supply Chain Management (SCM)
 
 

 
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Electronic
Component
Procurement
Logistics
Services
SCM
MIS Solution
Enablement
Open to 3rd
Parties
SinoHub
Vendors
(TI, Motorola, etc.)
Distributors
(Avnet, Arrow, etc.)
Express Forwarders
(UPS, DHL, FedEx, etc.)
Local Import/Export
Companies
(Shenzhen Eternal Asia, etc.)
Services
Chart based on SinoHub’s internal research.
Supply Chain Management - Powerful Differentiation
SinoHub’s SCM platform has an outstanding reputation with some of the
world’s largest electronic component distributors
Key
No Service
Limited Scope
Partial Scope
 Full Scope
 
 

 
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Electronic Component Purchasing (ECP)
Key Service Offerings
 Spot component sales based on information generated by core SCM -
 
presents revenue generating opportunities for SinoHub and allows design
 houses, contract manufacturers and OEMs to purchase at better prices
 Procurement services - SinoHub buys and finances electronic components
 for customers
 Fulfillment services - SinoHub manages customer determined purchasing
 and finances purchases for customers
 
 

 
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Chart based on SinoHub’s internal research.
Database from
Core SCM
Business
Minimum
Inventory
Requirement
Sales Force not
Dedicated to
Product Line
Minimum Sales
Engineers
Requirement
SinoHub
Vendors
(TI, Motorola, etc.)
Distributors
(Avnet, Arrow, etc.)
Independent stocking
distributors
Traders
Key
Does Not Apply
Partially Applies
Applies
Electronic Component Purchasing - Enhancing Efficiencies
SinoHub’s ECP platform has enabled the company to create what we
believe to be the industry’s most cost effective business model
 
 

 
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Custom Phone Supply* (CPS)
* Represents recently-developed business line in early stages of revenue, which is not yet material to results of operations.
Key Service Offerings
 Online CPS platform to connect customers with design houses and
 manufacturers
 Minimal investment in R&D and fixed assets
 Flexibility on order quantities which creates a distinct opportunity in
 under-serviced markets
 
 

 
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Chart based on SinoHub’s internal research.
Outsource
R&D
Small
Minimum
Order Size
Complete
Platform
SinoHub
OEMs
(Nokia, Samsung, etc.)
Tier 1 Contract Mfgs.
(Foxconn, Flextronics, etc.)
Local Contract Mfgs.
(TCL, Skyworth, Konka, etc.)
Design Houses
(Longcheer, Wintech, etc.)
Outsource
Manufacturing
Key
Does Not Apply
Partially Applies
Applies
* Represents recently-developed business line in early stages of revenue, which is not yet material to results of operations.
Custom Phone Supply* - Niche Position
SinoHub’s CPS Platform allows customers to place small orders
for exactly what their markets need while generating a profit
for the company by eliminating fixed overhead
 
 

 
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SinoHub Revenue by Verticals
(2008)
No one customer represents more than
10% of total revenues
1 China Market Intelligence Center (CMIC) data for 2008
Industry Verticals
 Mobile phone industry in China
 § More than 1,000 mobile phone models -
 
“Must Have” not “Nice-to-Have”
 § China responsible for 50% of worldwide
 mobile phone manufacturing capacity1
 § Price and functionality replacing brand as
 primary market driver
 § Non-branded mobile phone sales expected
 to account for 33% of total market in China
 in 2010
 § Large local manufacturers - whose phones
 are sold into 2nd tier market
- seeking to
 outsource procurement, SCM functions
 Success in mobile phone market replicable
 in other industry verticals
 
 

 
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Independent
Distributors
Franchise
Distributors
Design Houses
Manufacturer Customers
 EMS Providers
Vendors
(electronic
component
manufacturers)
Supplier Customers
Strong Customer Relationships
More than 120 enterprises utilize SinoHub’s SCM platform …
including some of the largest electronic components distributors in the world
 
 

 
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Value of Customer Goods Processed by
SinoHub Through Huanggang Customs
($ in US millions)
Client Coordinator Enterprise
(At Huanggang - Main Border Crossing
Between Hong Kong and China)
AA Customs High Credit Enterprise
(Throughout China)
Priority Customs Clearance Status
 Awarded to top service providers
 § Highest reputation
 § Strong track record
 § Greater than RMB 200 million per year
 in VAT paid
 Accelerates SinoHub’s Huanggang
 customs clearance in Shenzhen
 § Releases goods by up to 20X faster
 Highest level of achievement awarded
 to long-standing enterprises
 § Standardized operations
 § Reliable customs declaration
 Perfect record of compliance
 Recognized in all China’s customs ports
 § Expedited clearance
 § Exemption from customs examinations
 § Processing by dedicated personnel
 
 

 
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Hong Kong
China
Beijing
Regional Office
(300 sq. ft.)
Shanghai (Pudong)
Regional Service Center + Warehouse
(6,000 sq. ft.)
Shanghai (Wai Gao Qiao)
Regional Service Center + Warehouse
(5,300 sq. ft.)
Hangzhou
Regional Service Center
(500 sq. ft.)
Shenzhen
HQ + Regional Service Center + Warehouse
(27,600 sq. ft.)
Hong Kong
Procurement-Fulfillment Hub
+ Bonded Warehouse
+ Transportation Hub (26,500 sq. ft.)
System of warehouses, trucking and freight handling
equipment add value to physical logistics
Shenzhen
Hangzhou
Strategic Service Center Network
 
 

 
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2006
2007
2008
Revenue
$19.1
$28.8
$79.5
Gross profit
$4.0
$6.7
$16.2
Net income
$1.2
$3.5
$8.5
Earnings per share - basic
Number of shares (millions) - basic
$0.09
13.9
$0.22
15.8
$0.41
20.9
Earnings per share - diluted
Number of shares (millions) - diluted
$0.09
14.0
$0.22
15.9
$0.40
21.5
(Audited, $ in US millions, except EPS data)
Gross margin
21.2%
23.2%
20.4%
Net income margin
6.4%
12.2%
10.7%
Revenue
44.4%
51.1%
176.0%
Gross profit
92.0%
65.0%
143.1%
Net income
190.7%
191.5%
142.3%
Year-Over-Year
Growth Rates
Margin
Analysis
Financial Highlights
 
 

 
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Q3
2009
Q3
2008
YTD
2009
YTD
2008
Revenue
$36.2
$28.2
$85.6
$53.0
Gross profit
$6.4
$6.1
$16.0
$9.9
Income from operations
$4.7
$5.0
$11.4
$7.1
Net income
$3.5
$3.9
$8.7
$5.5
Earnings per share - basic
$0.14
$0.19
$0.35
$0.28
Earnings per share - diluted
$0.13
$0.18
$0.34
$0.28
($ in US millions, except EPS data)
9/30
2009
12/31
2008
Cash and cash equivalents
(unrestricted)
$6.7
$5.9
Total current assets
$47.3
$29.3
Total current liabilities
$15.2
$6.5
Working capital
$32.1
$22.8
Total stockholders’ equity
$34.0
$23.5
Total liabilities and
stockholders’ equity
$49.2
$30.0
Condensed Income Statement
Financial Condition
($ in US millions)
2009 Q3Financial Results
 
 

 
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Proven Organic Growth Strategy
 Add more value-added services and enlarge footprint through
 customer-driven improvements in SCM platform
 § Optimize web-based MIS system to bolster industry position
 § Open offices and warehouses in additional key locations
 Leverage capabilities and customer benefits to increase market share
 and processing volume
 § Combination of procurement-fulfillment and end-to-end, integrated SCM
 services maximizes customers’ supply chain efficiencies
 § Promotes industry participants to seek SinoHub’s services to remain
 competitive in the market
 Build SinoHub brand and distribution capabilities
 
 

 
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Experienced Management Team
 Henry T. Cochran - CEO and Chairman of the Board
 § 30+ years founding and managing companies
 § Former CEO and president - Content Integrity and Advanced Visual Systems
 § Former VP - Sybase
 § Strong MIS background
 Lei Xia - President
 § 15 years in electronic components industry in China
 § Significant senior management experience in the Chinese electronics industry
 § First sales manager of Arrow Electronics’ Shanghai office
 § Founded RGL Beijing (high-end distributor and solution provider) and NEFAB China
 (manufacturer and packaging solution provider)
 Willa Li - CFO
 § Years of experience working with Chinese banks
 § Significant knowledge of electronic components industry
 § Prior CFO of Shenzhen Excellence Investment Development Company where he raised
 RMB 120 million
 § Prior EFO of Hong Kong B&D Engine Company
 
 

 
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BOARD OF DIRECTORS
Audit
Committee
Harry Cochran - Chairman of the Board and CEO
Lei Xia - President
Will Wang Graylin - CEO, ROAM Data
- Extensive operational and entrepreneurial skills in mobile phone industry
Charles Kimball - Chief Research Consultant, Bosera Fund Management
- Significant Wall Street and financial management experience as 30-year veteran of JPMorgan
P
Dr. Richard King - Venture Partner, GRP; Advisor, Nexit; and Science Advisory Board, NYU
- Extensive experience in financial markets as an electronics analyst and investment banker, advanced economic studies
Robert Torino - COO, iPayment
- CPA, former CFO, significant public company experience
P
Afshin Yazdian - EVP & General Counsel, iPayment
- SEC reporting knowledge, strong M&A experience
P
Building World Class Corporate Governance
 
 

 
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Customers will utilize
SinoHub’s platforms to
manage electronics supply
chain, electronic component
purchases and order
fulfillment themselves
Centered in China with
strategically located sales
offices around the world
Global, profitable
electronics company
Leading independent
distributor of electronic
components in China
Strong force in electronics
products sales in selected
verticals worldwide
Supply Chain
Management (SCM)
SinoHub SCM platform is making
entire electronics supply chain
transparent to all SinoHub
customer/supplier participants
Electronic Component
Purchasing
(ECP)
SinoHub ECP platform will set new
standard for online electronic
component purchasing
Custom Phone Supply*
(CPS)
SinoHub CPS platform will enable
distributors and operators to fill
orders quickly regardless of size and
allow manufacturers to track all
aspects of production process
Three
interdependent
business units
sharing information
at every level
Increasing
Shareholder Returns
* Represents recently-developed business line in early stages of revenue, which is not yet material to results of operations.
Five-Year Goals - The Big Picture
 
 

 
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HuaQin begins utilizing SinoHub SCM for
warehousing/inventory management,
import/export and logistics services
“SinoHub SCM has enabled us to
reduce our production cycle by 33%
thus far. We regard SinoHub SCM as
an indispensable tool to enhancing
our efficiencies and increasing our
profitability.”
Ms. Qiang Qinlin
Vice President of HuaQin
Case Study:
Enhancing Efficiencies through SinoHub SCM
 Founded June 2005 and dedicated to the research and
 development of leading mobile handsets
 Aug 2008 - Signed license agreement with Qualcomm to
 introduce advanced 3G CDMA2000 products in China
 Aug 2008 - Received ISO-9001 certification
 Awards
 § 2008 Top 10 Project Design of Mobil Phone
 § Lenovo’s Best Provider 2008
 Achieving nearly 100% CAGR in shipment volumes
 Annual revenue approaching RMB 1.7 billion for 2009
 
 

 
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Investment Opportunity Highlights
 Revolutionary business model making existing franchise distribution model in China obsolete
 Growing utilization of SinoHub SCM propagates information generation
 Database management system maximizes value of sales network and inventory
 Operating in largest and growing electronic components market in the world
 Web-based proprietary system and electronics components focus provides high barriers to
 entry
 Success in mobile phone market replicable in other industry verticals
 Proven organic growth strategy
 Solid, experienced management team and board with clear roadmap for continued growth
 Low SG&A and attractive valuation