Exhibit 99.1

		News Release

Corporate Headquarters

P.O. Box 269

San Antonio, TX 78291-0269

Phone: (210) 829-9000

Fax: (210) 829-9403

www.harte-hanks.com

HARTE-HANKS REPORTS FOURTH QUARTER AND FULL YEAR

RESULTS

Note: The company will host a conference call to discuss the earnings release on February 1, 2011, at 10:00 a.m. Central Time. The conference call number is (888) 942-8167 for domestic callers and (517) 308-9175 for international callers, passcode 121693. The conference call will also be audio webcast. To access the audio webcast, please go to https://e-meetings.verizonbusiness.com, conference number 2691540. There will be an audio replay available shortly after the call through February 9, 2011. To access the audio replay, please call (800) 395-7443 for domestic callers and (203) 369-3271 for international callers, passcode 121693. The replay also will be available on the Harte-Hanks Web site under the “Investors” section.

SAN ANTONIO, TX — Harte-Hanks, Inc. (NYSE: HHS) today reported fourth quarter 2010 diluted earnings per share of $0.24 on revenues of $236.0 million. These results compare to diluted earnings per share of $0.21 on $217.5 million in revenues for the fourth quarter of 2009.

The following table presents financial highlights of the company’s operations for the fourth quarter of 2010 and 2009, respectively. Full financial results are attached.

RESULTS FROM OPERATIONS (unaudited)

For the three months ended December 31, 2010, the company generated free cash flow (defined below) of $17.3 million, down from $19.1 million in the prior year’s fourth quarter.

For the year, the company’s revenues increased slightly to $860.5 million and operating income increased 10.5% to $91.1 million. Diluted earnings per share for the year were $0.84 compared to $0.75 for 2009.

RESULTS FROM OPERATIONS (unaudited)

Commenting on the 2010 performance, Chairman, President and Chief Executive Officer Larry Franklin said, “We are very pleased with our fourth quarter revenue performance particularly in Direct Marketing. The one-time project we discussed in the third quarter accounted for approximately 50% of the revenue growth. We had very strong revenue performance in our Software and Data business and The Agency Inside Harte-Hanks. The 5.0% revenue decline in Shoppers was slightly higher than the 4.2% decline in the third quarter. There were several factors influencing the HDM profit performance. A majority of the margin percentage decline was from incentive compensation that resulted from the strong fourth quarter revenue performance. As previously mentioned we are (and will continue) investing in the people and product development necessary to execute multichannel and digital strategies in both businesses. We are very pleased with our Shopper profit performance in 2010 and the progress in their digital strategy.”

Discussing the performance of individual business segments, Executive Vice President and Chief Financial Officer, Doug Shepard said, “Direct Marketing fourth quarter revenues increased 14.2% and operating income declined 3.7%. Revenue for each Direct Marketing vertical increased approximately 10% in the fourth quarter compared to the fourth quarter of 2009 except for the pharma/healthcare vertical. Our pharma/healthcare vertical increased approximately 55%

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due to the one-time project related to a voluntary product recall for a long-standing customer that was carried over from the third quarter. Operating income margins were 15.4% versus 18.3% in the fourth quarter of 2009.

Shoppers experienced a fourth quarter revenue decrease of 5.0% compared to the fourth quarter of 2009 and an operating profit of $0.9 million. For the year, Shoppers revenue decreased 5.4% and operating income excluding the fourth quarter 2009 legal settlement of $6.95 million increased $10.0 million.”

Concluding, Franklin said, “We are pleased with the fourth quarter revenue growth in Direct Marketing, but we do not expect to have that level of growth over the next few quarters. We do however expect to see some margin improvement during 2011. For Shoppers, California and Florida remain very difficult markets with unemployment still over 12%. Additionally we face significant paper price increases and a postage increase. We continue to invest in our digital strategy and are very excited about the progress we are making. In both of our businesses, I am confident we have the leadership team that will leverage these investments for long term success while delivering excellent short term results for our customers, our people and our shareholders. We are excited about the future because of our financial strength and our people.”

Selected Highlights:

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About Harte-Hanks:

Harte-Hanks® is a worldwide, direct and targeted marketing company that provides direct marketing services and shopper advertising opportunities to local, regional, national and international consumer and business-to-business marketers. Harte-Hanks Direct Marketing improves return on its clients’ marketing investment by increasing their prospect and customer value through solutions and services organized around five groupings of integrated activities: Information (data collection/management) — Opportunity (data access/utilization) — Insight (data analysis/interpretation) — Engagement (program and campaign creation and development) — Interaction (program execution). Harte-Hanks Shoppers is North America’s largest owner, operator and distributor of shopper publications, with shoppers that are zoned into more than 950 separate editions with approximately 11.5 million circulation each week in California and Florida. Harte-Hanks Shoppers brings buyers and sellers together at a local level, helping businesses and individuals get results from targeted, local advertisements, both through Shoppers’ printed publications and online through the PennySaverUSA.com™ and TheFlyer.com™ websites. Visit the Harte-Hanks Web site at http://www.harte-hanks.com.

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For more information, contact: Executive Vice President and Chief Financial Officer Doug Shepard at (210) 829-9120 or e-mail at doug_shepard@harte-hanks.com.

Cautionary Note Regarding Forward-Looking Statements:

This press release and our related earnings conference call contain “forward-looking statements” within the meaning of the federal securities laws. All such statements are qualified by this cautionary note, which is provided pursuant to the safe harbor provisions of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Statements other than historical facts are forward-looking and may be identified by words such as “may,” “will,” “expects,” “believes,” “anticipates,” “plans,” “estimates,” “seeks,” “could,” “intends,” or words of similar meaning. Examples include statements regarding (1) our strategies and initiatives, (2) adjustments to our cost structure and other actions designed to respond to market conditions and improve our performance, and the anticipated effectiveness and expenses associated with these actions, (3) our financial outlook for revenues, earnings per share, operating income, expense related to equity-based compensation, capital resources and other financial items, (4) our expectations for our businesses and for the industries in which we operate, including with regard to the negative performance trends in our Shoppers business and the adverse impact of continuing economic uncertainty in the United States and other economies on the marketing expenditures and activities of our Direct Marketing clients and prospects, (5) competitive factors, (6) acquisition and development plans, (7) our stock repurchase program and (8) other statements regarding future events, conditions or outcomes. These forward-looking statements involve risks, uncertainties, assumptions and other factors that are difficult to predict and that could cause actual results to vary materially from what is expressed in or indicated by the forward-looking statements. In that event, our business, financial condition, results of operations or liquidity could be materially adversely affected and investors in our securities could lose part or all of their investments. These risks, uncertainties,

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assumptions and other factors include, without limitation, (a) domestic, international and local economic and business conditions, including (i) market conditions in California and Florida that may continue to adversely impact local advertising expenditures in our Shoppers publications and (ii) the adverse impact of continuing economic uncertainty in the United States and elsewhere on the marketing expenditures and activities of our clients and prospects, (b) the demand for our services by clients and prospective clients, including (i) the willingness of existing clients to maintain or increase their spending on products and services that are or remain profitable for us, and (ii) our ability to predict changes in client preferences, (c) the financial condition and marketing budgets of our clients, including client bankruptcies or other developments that may result in increased bad debt expense, (d) economic and other business factors that impact the industry verticals that we serve, including any consolidation of clients and prospective clients in these verticals, (e) our ability to manage and timely adjust our capacity and headcount, and to otherwise effectively service our clients, (f) the impact of competition and our ability to continually improve our processes and to develop and introduce new products and services in a timely and cost-effective manner, (g) our ability to protect our data centers against security breaches and other interruptions, and to protect sensitive personal information of our clients and their customers, (h) increasing concern over consumer privacy issues, or enactment of legislation restricting the collection and use of information that is currently legally available, (i) the impact of other regulations, including restrictions on unsolicited marketing communications and other consumer protection laws, (j) fluctuations in fuel prices, paper prices, postal rates and postal delivery schedules, (k) the number of equity securities that we may issue to employees, (l) the number of shares, if any, that we may repurchase in connection with our repurchase program, (m) unanticipated developments regarding litigation including the actual outcome of our preliminary settlement to resolve a previously disclosed class action lawsuit filed in 2001, or other contingent liabilities, and (n) other factors discussed under “Item 1A. Risk Factors” in our Annual Report on Form 10-K for the year ended December 31, 2009. The forward-looking statements in this press release and our related earnings conference call are made only as of the date hereof and we undertake no obligation to update publicly any forward-looking statement, even if new information becomes available or other events occur in the future.

Supplemental Non-GAAP Financial Measures:

In this press release and our related earnings conference call, the company intends to provide investors with a better understanding of operating results and underlying trends to assess the company’s performance and liquidity. Harte-Hanks evaluates its operating performance based on several measures, including the non-GAAP financial measures of (1) free cash flow, defined as net income, plus depreciation and amortization, plus stock-based compensation (tax-effected), less capital expenditures, and (2) EBITDA, defined as net income before interest, taxes, depreciation, and amortization. Harte-Hanks believes that free cash flow and EBITDA are useful supplemental financial measures for investors because they facilitate investors’ ability to evaluate the operational strength of the company’s business. Free cash flow and EBITDA, however, are not calculated in accordance with GAAP and they should not be considered substitutes for net income as an indicator of operating performance. A quantitative reconciliation of free cash flow and EBITDA to net income is found in the tables attached to this release.

This document may contain trademarks that are owned or licensed by Harte-Hanks, Inc. and its subsidiaries, including, without limitation, Harte-Hanks^® and other names and marks. All other brand names, product names, or trademarks belong to their respective holders.

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Harte-Hanks, Inc.

Consolidated Statements of Operations (Unaudited)

Harte-Hanks, Inc.

Balance Sheet Data (Unaudited)

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Harte-Hanks, Inc.

Business Segment Information (Unaudited)

Reconciliation of Net Income to Free Cash Flow

Reconciliation of Net Income to EBITDA

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Harte-Hanks, Inc.

Direct Marketing Revenue Mix (Unaudited)

Vertical Markets - Percent of Direct Marketing Revenue

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