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8-K - CURRENT REPORT - Liberated Syndication Inc. | lsyn_8k.htm |
Exhibit 99.1
For Immediate Release
Liberated Syndication Inc. (LSYN)
April 12, 2021
|
Libsyn Acquires Podcast Monetization Platform Glow
Acquisition brings Glow’s membership tools to Libsyn’s
platform and unlocks new monetization opportunities for 75,000+ of
podcasts
Pittsburgh, PA – April 12, 2021 - Liberated Syndication Inc.
(OTC:LSYN) (“Libsyn” or “the
Company”), the industry’s leading podcast
hosting platform, today announced the acquisition of Glow, a
leading podcast monetization platform that enables podcasters to
build membership programs and generate listener-supported revenue.
Glow’s membership technology, which includes private feed
distribution and subscription billing, will allow podcasters on
Libsyn’s 75,000+ podcasts to benefit from new monetization
features and tap into significant new revenue streams.
Libsyn
will integrate Glow as part of its hosting and monetization
platform, in the future making it simple for customers to begin
generating membership revenue in addition to leveraging
Libsyn’s existing hosting, analytics, and monetization
product suite. Libsyn-hosted podcasters will be able to easily
experiment with and charge for premium content, accept secure
payments and distribute the content to listeners in their podcast
player of choice. They will also have the option to accept
donations from listeners, using the same seamless Glow payment
system.
“Libsyn
saw the potential of podcasting before almost anyone else, and once
again, we are thrilled to be at the forefront of a wave of
podcasters who will generate revenue largely from their
listeners,” said Libsyn President Laurie Sims. “As
shown by our recent acquisition of AdvertiseCast, monetization for
podcasters is becoming increasingly important, and Glow will help
expand Libsyn’s positioning with podcasters who seek to
monetize their content and build direct relationships with
listeners. We are thrilled to be working with the team at Glow to
bring its tools to Libsyn’s customer
base.”
“Our
mission at Glow has always been to empower creators, and Libsyn has
been at the forefront of that movement for over 16 years,”
said Amira Valliani, Glow’s founder and CEO. “This
acquisition represents a big step in listener-supported podcasts
moving into the mainstream and unlocking new dollars to support the
ecosystem. We’re excited for Libsyn to be the steward of
Glow’s product going forward.”
Podcasters
on Libsyn will be able to begin taking advantage of new membership
offerings in the coming months as part of the Libsyn 5 platform.
However, hosting on Libsyn will not be required to utilize Glow.
Libsyn plans to support all podcasts with monetization efforts
regardless of where they host, enabling current Glow customers to
continue to generate membership revenue without
interruption.
As part of the transaction, the Company did not acquire the growth
platform Refer-O-Matic, which Vallani and her team will
independently focus on under the Creator Machines
entity.
About Liberated Syndication
Liberated
Syndication Inc. (“Libsyn”) is a world leading podcast
hosting network and has been providing publishers with distribution
and monetization services since 2004. In 2020, Libsyn delivered
over 6 billion downloads and hosted over 6 million media files from
more than 75,000 podcasts. Podcast producers choose Libsyn to
measure their audience via IAB V2 certified stats, deliver popular
audio and video episodes, distribute their content through
smartphone apps (iOS and Android), and monetize via premium
subscription services and advertising. The Company also owns Pair
Networks, founded in 1996, one of the oldest and most experienced
Internet hosting companies, providing a full range of fast,
powerful and reliable Web hosting services.
Visit Libsyn on the web at www.libsyn.com
and visit Pair Networks
at www.pair.com.
Investors can visit the Company at the “Investor
Relations” section of Libsyn’s
website at https://investor.libsyn.com.
About Glow
Glow is
a leading podcast monetization platform, powering membership
programs for podcasts that reach millions of listeners.
Glow’s core product offering makes it simple for any
podcaster to charge for and distribute premium content on almost
every major podcast app, enabling podcasts to generate income for
their work. Glow has processed over a hundred thousand payments on
behalf of podcasters, and is home to clients in public radio
(WBUR’s Endless Thread), long-standing stalwarts in the
podcast space (Twenty Thousand Hertz), and top shows in business
and finance (including Acquired and Money for the Rest of
Us).
Contact:
At the
Company:
Laurie
Sims, President and Chief Operating Officer
Liberated
Syndication
investor@libsyn.com
Adam
Prior, SVP
The
Equity Group Inc.
(212)
836-9606
aprior@equityny.com