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8-K - 8-K - Groupon, Inc.grpn-20210225.htm

Groupon Announces Fourth Quarter and Fiscal Year 2020 Results
Fourth Quarter Revenue, Gross Profit and Adjusted EBITDA Grow Sequentially vs Third Quarter
Beginning to Scale Growth Strategy in North America in 2021

Fourth quarter revenue of $343 million; $1.4 billion for full year
Fourth quarter gross profit of $179 million; $677 million for full year
Fourth quarter income from continuing operations of $14 million; $287 million loss for full year
Fourth quarter Adjusted EBITDA of $40 million; $50 million for full year
Fourth quarter GAAP net income per diluted share of $0.47; net loss of $10.07 per diluted share for full year
Fourth quarter non-GAAP net income per diluted share of $0.51; non-GAAP net loss per diluted share of $1.86 for full year
Ended the year with $851 million in cash

CHICAGO - February 25, 2021 - Groupon, Inc. (NASDAQ: GRPN) today announced financial results for the quarter and year ended December 31, 2020 and provided details on its recent operating progress. The company filed its Form 10-K with the Securities and Exchange Commission and posted an updated presentation on its investor relations website (investor.groupon.com).

"Despite the challenges of 2020, we successfully implemented our restructuring plan and established a path for growth, and as a result, we are well positioned heading into 2021," said Aaron Cooper, Interim CEO of Groupon. "Our fourth quarter results tell the story of our opportunity and included sequential consolidated revenue and gross profit growth, as well as sequential consolidated Local revenue growth. We are also excited to announce that we exceeded our inventory test goals in our test markets — growing inventory by approximately 65% and achieving a low double-digit lift in units. Based on these results we have begun scaling our inventory strategy across North America.

"Looking ahead, we believe we will benefit from both COVID-19 recovery and strong execution of our growth strategy focused on expanding our inventory and modernizing our marketplace," continued Cooper. "These drivers, coupled with a substantially lower fixed cost base should position Groupon for sustainable, long-term profitable growth." 

2020 Highlights
Executed a test to expand inventory through the introduction of our Offers inventory product and the removal of Deal-related restrictions
Launched features to improve the merchant experience, including self-service campaign builder, Google two-way sync, a Sponsored Listings MVP, and a self-service API for booking partners
Launched features to improve the customer experience, including map-based search, and other search, relevance, and navigation improvements
Migrated our North America Goods category to a third-party marketplace model
Reduced our 2020 fixed cost structure by approximately $140 million through restructuring and furlough actions, paving the way to realize $225 million in annualized fixed cost savings by 2022
Exited the year with $851 million in cash




Strategy for Growth
We are focused on driving customer purchase frequency and unlocking our marketplace flywheel, which we believe will allow us to achieve sustainable, top-line growth. Our two strategic priorities - expanding inventory and modernizing our marketplace - are both squarely focused on these objectives. In 2020, we made progress on both of these priorities, and in 2021 we intend to bring these two priorities together, by leveraging a new customer experience to drive sales of our expanding inventory and delivering an improved merchant experience that will accelerate our efforts to retain, reactivate and acquire merchants.

Expanding Inventory
We believe that growing high-quality inventory in a targeted set of Local experiences and markets is key to unlocking the potential of our two-sided marketplace. As part of this priority, in 2020, Groupon launched a new inventory product, Offers, reduced restrictions on our Deals, and continued to focus on Market Rate supply.
Fourth quarter progress:
We recently completed our 4-city test in North America, which began in July 2020. The goal of our test was to grow inventory and improve both units and billings performance vs. our control markets
We exceeded the goals outlined on our inventory test scorecard and achieved the following results vs. control markets:
Approximately 65% inventory growth vs. goal of 50% inventory growth
High single-digit lift in billings and low double-digit lift in units vs. goal of low single-digit lift in billings and units
Despite the volatility caused by COVID-19, we are pleased to have exceeded our inventory test goals and are confident we have the signal necessary to begin scaling elements of the strategy more broadly

2021 Focus: two-pronged approach to begin scaling our inventory strategy
Scaling now in North America: Launch Offers across the Beauty & Wellness vertical and remove repeat purchase restrictions from Deals across all verticals, with the goal of increasing inventory and driving customer purchase frequency
Continuing to learn: We are encouraged by initial increases in units sold when we grew supply in the Things to Do and Dining verticals in our test markets, but given the impact of COVID-19, we need to gather more insights on what recovery is likely to look like
Modernizing the Marketplace by Improving the Merchant and Customer Experiences
We made progress on our goal of becoming a better partner to our merchants and reducing friction for our customers.
Fourth quarter progress:
Additional improvements to our merchant self-service tool, including personalized recommendations that automatically recommend pricing, discount levels, and more, based on the type of inventory listing and other factors
Launched an integration with Booker, a popular Beauty & Wellness booking solution in North America, leveraging our Groupon Connect API tool to seamlessly integrate quality supply into the Groupon marketplace




2021 Focus:
Continue to grow the suite of tools and products available to merchants, including new features for our self-service tool, scaling our portfolio of advertising products and launching new booking tool features
Launching a new customer experience that will dramatically improve how customers engage with Groupon. New features will include:
Personalized home pages that make it easier to search, browse, and discover experiences;
Improved search and relevance capabilities that better match the customer’s intent with search results; and
Several features that encourage and make it easier for customers to repeat purchase, including educating customers that we now have Deals and Offers that can be purchased again and again.
"The Groupon team continued to deliver improving financial results in the fourth quarter, including sequential Adjusted EBITDA growth, positive free cash flow and a cash balance of $851 million," said Melissa Thomas, Groupon CFO. "I'm energized by the resilience we demonstrated in 2020, and as we execute on our growth strategy in 2021, we believe we are positioning Groupon to take share in the trillion dollar Local market."
Fourth Quarter 2020 Summary
Consolidated
Revenue was $343.1 million in the fourth quarter 2020, down 44% (46% FX-neutral) compared with the fourth quarter 2019.
Gross profit was $178.8 million in the fourth quarter 2020, down 42% (43% FX-neutral) compared with the fourth quarter 2019.
SG&A was $128.2 million in the fourth quarter 2020 compared with $187.7 million in the fourth quarter 2019. The decrease was primarily driven by lower payroll-related expenses due to restructuring actions and furloughs.
Marketing expense declined by 54% to $37.8 million in the fourth quarter 2020 due to accelerated year-over-year traffic declines, significantly shortened payback thresholds for marketing spend and lower investment in offline marketing in light of COVID-19.
Restructuring charges were $3.8 million in the fourth quarter 2020 and were related to our multi-phase restructuring plan announced in April 2020.
Other income, net was $4.6 million in the fourth quarter 2020, compared with $39.3 million of Other income, net in the fourth quarter 2019 driven primarily by a decrease in unrealized gain of $51.4 million as a result of an upward adjustment for observable price changes on an other equity investment in the prior year, partially offset by a decrease in impairment of investments and an increase in foreign currency gains.
Net income from continuing operations was $14.0 million in the fourth quarter 2020 compared with $79.2 million in the fourth quarter 2019 driven primarily by the decreases in gross profit and other income, partially offset by lower SG&A and marketing expenses.
Net income attributable to common stockholders was $14.0 million, or $0.47 per diluted share, in the fourth quarter 2020, compared with net income attributable to common stockholders of $77.0 million, or $2.62 per diluted share, in the fourth quarter 2019. Non-



GAAP net income attributable to common stockholders plus assumed conversions was $15.1 million, or $0.51 per diluted share, in the fourth quarter 2020, compared with $44.6 million, or $1.44 per diluted share, in the fourth quarter 2019.
Adjusted EBITDA, a non-GAAP financial measure, was $40.1 million in the fourth quarter 2020, down from $83.8 million in the fourth quarter 2019.
Consolidated units sold were down 41% to 25.0 million in the fourth quarter 2020 compared with the fourth quarter 2019. North America units were down 46% in Local and down 36% in Goods. International units were down 64% in Local and down 8% in Goods.
Cash and cash equivalents as of December 31, 2020 were $850.6 million, and we had $200.0 million of outstanding borrowings under our revolving credit facility.
North America
North America gross profit in the fourth quarter 2020 decreased 42% to $120.5 million primarily driven by the impacts of COVID-19 on volume. In Local, gross profit decreased 43% to $96.0 million. Goods gross profit decreased 31% to $21.2 million. Gross profit in Travel decreased 54% to $3.2 million.
North America active customers were 17.5 million as of December 31, 2020.
International
International gross profit in the fourth quarter 2020 decreased 43% to $58.3 million (47% FX-neutral) primarily driven by the impacts of COVID-19 on volume. Local gross profit decreased 55% (58% FX-neutral). Goods gross profit increased 20% (12% FX-neutral). Gross profit in Travel decreased 90% (90% FX-neutral).
International active customers were 12.1 million as of December 31, 2020.
Full Year 2020 Summary
Consolidated
Revenue was $1.4 billion in 2020, down 36% compared with $2.2 billion in 2019.
Gross profit was $677.3 million in 2020, down 43% compared with $1.2 billion in 2019.
Net loss from continuing operations was $286.6 million in 2020, compared with net loss from continuing operations of $14.3 million in 2019.
Net loss attributable to common stockholders was $287.9 million, or $10.07 per diluted share in 2020, compared with net loss attributable to common stockholders of $22.4 million, or $0.79 per diluted share in 2019. Non-GAAP net loss attributable to common stockholders plus assumed conversions was $53.1 million, or $1.86 per diluted share in 2020, compared with non-GAAP net income attributable to common stockholders plus assumed conversions of $79.7 million, or $2.57 per diluted share in 2019.
Adjusted EBITDA was $49.7 million in 2020, down 78% compared with $227.2 million in 2019.
Consolidated units sold declined 34% year-over-year to 99.2 million in 2020.
Operating cash flow was negative $63.6 million for full year 2020, and free cash flow, a non-GAAP financial measure, was negative $112.3 million for the full year 2020.




Definitions and reconciliations of all non-GAAP financial measures and additional information regarding operating measures are included below in the section titled "Non-GAAP Financial Measures and Operating Metrics" and in the accompanying tables. All comparisons in this press release are year-over-year unless otherwise provided.
Conference Call
A conference call will be webcast Friday, February 26, 2021 at 9:00 a.m. CT / 10:00 a.m. ET and will be available on Groupon’s investor relations website at https://investor.groupon.com. This call will contain forward-looking statements and other material information regarding our financial and operating results.
Groupon encourages investors to use its investor relations website as a way of easily finding information about the company. Groupon promptly makes available on this website, free of charge, the reports that the company files or furnishes with the SEC, corporate governance information (including Groupon’s Global Code of Conduct), and select press releases and social media postings. Groupon uses its investor relations website (investor.groupon.com) and the Groupon blog (www.groupon.com/blog) as a means of disclosing material non-public information and for complying with its disclosure obligations under Regulation FD.
Non-GAAP Financial Measures and Operating Metrics
In addition to financial results reported in accordance with U.S. GAAP, we have provided the following non-GAAP financial measures: Foreign currency exchange rate neutral operating results, adjusted EBITDA, non-GAAP income (loss) from continuing operations before provision (benefit) for income taxes, non-GAAP net income (loss) attributable to common stockholders, non-GAAP income (loss) per share, non-GAAP provision (benefit) for income taxes and free cash flow. These non-GAAP financial measures, which are presented on a continuing operations basis, are intended to aid investors in better understanding our current financial performance and prospects for the future as seen through the eyes of management. We believe that these non-GAAP financial measures facilitate comparisons with our historical results and with the results of peer companies who present similar measures (although other companies may define non-GAAP measures differently than we define them, even when similar terms are used to identify such measures). However, these non-GAAP financial measures are not intended to be a substitute for those reported in accordance with U.S. GAAP. For reconciliations of these measures to the most applicable financial measures under U.S. GAAP, see "Non-GAAP Reconciliation Schedules" and "Supplemental Financial and Operating Metrics" included in the tables accompanying this release.
We exclude the following items from one or more of our non-GAAP financial measures:
Stock-based compensation. We exclude stock-based compensation because it is primarily non-cash in nature and we believe that non-GAAP financial measures excluding this item provide meaningful supplemental information about our operating performance and liquidity.
Acquisition-related expense (benefit), net. Acquisition-related expense (benefit), net is comprised of the change in the fair value of contingent consideration arrangements and external transaction costs related to business combinations, primarily consisting of legal and advisory fees. The composition of our contingent consideration arrangements and the impact of those arrangements on our operating results vary over time based on a number of factors, including



the terms of our business combinations and the timing of those transactions. We exclude acquisition-related expense (benefit), net because we believe that non-GAAP financial measures excluding this item provide meaningful supplemental information about our operating performance and facilitate comparisons to our historical operating results.
Depreciation and amortization. We exclude depreciation and amortization expenses because they are non-cash in nature and we believe that non-GAAP financial measures excluding these items provide meaningful supplemental information about our operating performance and liquidity.
Interest and Other Non-Operating Items. Interest and other non-operating items include: gains and losses related to minority investments, foreign currency gains and losses, interest income and interest expense, including non-cash interest expense from our convertible senior notes. We exclude interest and other non-operating items from certain of our non-GAAP financial measures because we believe that excluding these items provides meaningful supplemental information about our core operating performance and facilitates comparisons to our historical operating results.
Special Charges and Credits. For the year ended December 31, 2020 and 2019, special charges and credits included charges related to our restructuring plan, goodwill and long-lived asset impairments, and strategic advisor costs. We exclude special charges and credits from Adjusted EBITDA because we believe that excluding those items provides meaningful supplemental information about our core operating performance and facilitates comparisons with our historical results.
Descriptions of the non-GAAP financial measures included in this release and the accompanying tables are as follows:
Foreign currency exchange rate neutral operating results show current period operating results as if foreign currency exchange rates had remained the same as those in effect in the prior year period. These measures are intended to facilitate comparisons to our historical performance.
Adjusted EBITDA is a non-GAAP performance measure that we define as net income (loss) from continuing operations excluding income taxes, interest and other non-operating items, depreciation and amortization, stock-based compensation, acquisition-related expense (benefit), net and other special charges and credits, including items that are unusual in nature or infrequently occurring. Our definition of Adjusted EBITDA may differ from similar measures used by other companies, even when similar terms are used to identify such measures. Adjusted EBITDA is a key measure used by our management and Board of Directors to evaluate operating performance, generate future operating plans and make strategic decisions for the allocation of capital. Accordingly, we believe that Adjusted EBITDA provides useful information to investors and others in understanding and evaluating our operating results in the same manner as our management and Board of Directors. However, Adjusted EBITDA is not intended to be a substitute for income (loss) from continuing operations.
Non-GAAP income (loss) from continuing operations before provision (benefit) for income taxes, Non-GAAP net income (loss) attributable to common stockholders and non-GAAP income (loss) per diluted share are non-GAAP performance measures that adjust our net income attributable to common stockholders and earnings per share to exclude the impact of:
stock-based compensation,



amortization of acquired intangible assets,
acquisition-related expense (benefit), net,
special charges and credits, including restructuring charges,
non-cash interest expense on convertible senior notes,
non-operating foreign currency gains and losses related to intercompany balances and reclassifications of cumulative translation adjustments to earnings as a result of business dispositions or country exits,
non-operating gains and losses from minority investments that we have elected to record at fair value with changes in fair value reported in earnings,
non-operating gains and losses from sales of minority investments, and
income (loss) from discontinued operations.
We believe that excluding the above items from our measures of non-GAAP income from continuing operations before provision (benefit) from income taxes, non-GAAP net income attributable to common stockholders and non-GAAP earnings per diluted share provides useful supplemental information for evaluating our operating performance and facilitates comparisons to our historical results by eliminating items that are non-cash in nature, relate to discrete events, or are otherwise not indicative of the core operating performance of our ongoing business.
Non-GAAP provision (benefit) for income taxes reflects our current and deferred tax provision computed based on non-GAAP income from continuing operations before provision (benefit) for income taxes.
Free cash flow is a non-GAAP liquidity measure that comprises net cash provided by operating activities from continuing operations less purchases of property and equipment and capitalized software from continuing operations. We use free cash flow to conduct and evaluate our business because, although it is similar to cash flow from continuing operations, we believe that it typically represents a more useful measure of cash flows because purchases of fixed assets, software developed for internal use and website development costs are necessary components of our ongoing operations. Free cash flow is not intended to represent the total increase or decrease in our cash balance for the applicable period.
Descriptions of the operating metrics included in this release and the accompanying tables are as follows:
Gross Billings is the total dollar value of customer purchases of goods and services. Gross billings is presented net of customer refunds, order discounts and sales and related taxes. The substantial majority of our service revenue transactions are comprised of sales of vouchers and similar transactions in which we collect the transaction price from the customer and remit a portion of the transaction price to the third-party merchant who will provide the related goods or services. For these transactions, gross billings differs from revenue reported in our consolidated statements of operations, which is presented net of the merchant's share of the transaction price. For product revenue transactions, gross billings are equivalent to product revenue reported in our consolidated statements of operations. Gross billings is an indicator of our growth and business performance as it measures the dollar volume of transactions generated through our marketplaces. Tracking gross billings on service revenue transactions also allows us to



monitor the percentage of gross billings that we are able to retain after payments to merchants. However, we are focused on achieving long-term gross profit and Adjusted EBITDA growth.
Active customers are unique user accounts that have made a purchase during the trailing twelve months ("TTM") either through one of our online marketplaces or directly with a merchant for which we earned a commission. We consider this metric to be an important indicator of our business performance as it helps us to understand how the number of customers actively purchasing our offerings is trending. Some customers could establish and make purchases from more than one account, so it is possible that our active customer metric may count certain customers more than once in a given period. For entities that we have acquired in a business combination, this metric includes active customers of the acquired entity, including customers who made purchases prior to the acquisition. We do not include consumers who solely make purchases with retailers using digital coupons accessed through our websites and mobile applications in our active customer metric, nor do we include consumers who solely make purchases of our inventory through third-party marketplaces with which we partner.
Units are the number of purchases during the reporting period, before refunds and cancellations, made either through one of our online marketplaces, a third-party marketplace, or directly with a merchant for which we earn a commission. We do not include purchases with retailers using digital coupons accessed through our websites and mobile applications in our units metric. We consider units to be an important indicator of the total volume of business conducted through our marketplaces.
Note on Forward-Looking Statements
The statements contained in this release that refer to plans and expectations for the next quarter, the full year or the future are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements regarding our future results of operations and financial position, business strategy and plans and our objectives for future operations. The words "may," "will," "should," "could," "expect," "anticipate," "believe," "estimate," "intend," "continue" and other similar expressions are intended to identify forward-looking statements. We have based these forward looking statements largely on current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives, and financial needs. These forward-looking statements involve risks and uncertainties that could cause our actual results to differ materially from those expressed or implied in our forward-looking statements. Such risks and uncertainties include, but are not limited to, effects of COVID-19 or other pandemics or disease outbreaks on our business; our ability to execute, and achieve the expected benefits of our go-forward strategy; execution of our business and marketing strategies; volatility in our operating results; challenges arising from our international operations, including fluctuations in currency exchange rates, legal and regulatory developments and any potential adverse impact from the United Kingdom's exit from the European Union; global economic uncertainty; retaining and adding high quality merchants; retaining existing customers and adding new customers; competing successfully in our industry; providing a strong mobile experience for our customers; managing refund risks; retaining and attracting members of our executive team and other qualified personnel; customer and merchant fraud; payment-related risks; our reliance on email, internet search engines and mobile application marketplaces to drive traffic to our marketplace; cybersecurity breaches; maintaining and improving our information technology infrastructure; reliance on cloud-based computing



platforms; completing and realizing the anticipated benefits from acquisitions, dispositions, joint ventures and strategic investments; lack of control over minority investments; managing inventory and order fulfillment risks; claims related to product and service offerings; protecting our intellectual property; maintaining a strong brand; the impact of future and pending litigation; compliance with domestic and foreign laws and regulations, including the CARD Act, GDPR and regulation of the Internet and e-commerce; classification of our independent contractors or employees; exposure to greater than anticipated tax liabilities; adoption of tax legislation; our ability to raise capital if necessary; risks related to our access to capital and outstanding indebtedness, including our convertible senior notes; our common stock, including volatility in our stock price; our ability to realize the anticipated benefits from the hedge and warrant transactions; and other risks and uncertainties, we urge you to refer to the factors included under the headings "Risk Factors" and "Management's Discussion and Analysis of Financial Condition and Results of Operations" in the company's Annual Report on Form 10-K for the year ended December 31, 2020, and our other filings with the Securities and Exchange Commission (the "SEC"), copies of which may be obtained by visiting the company's Investor Relations web site at investor.groupon.com or the SEC's web site at www.sec.gov. Groupon's actual results could differ materially from those predicted or implied and reported results should not be considered an indication of future performance.
You should not rely upon forward-looking statements as predictions of future events. Although Groupon believes that the expectations reflected in the forward-looking statements are reasonable, it cannot guarantee that the future results, levels of activity, performance or events and circumstances reflected in the forward-looking statements will be achieved or occur. Moreover, neither Groupon nor any other person assumes responsibility for the accuracy and completeness of the forward-looking statements. The forward-looking statements reflect our expectations as of February 25, 2021. We undertake no obligation to update publicly any forward-looking statements for any reason after the date of this release to conform these statements to actual results or to changes in our expectations.
About Groupon
Groupon (www.groupon.com) (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world. To find out more about Groupon, please visit press.groupon.com.
Contacts:
Investor Relations               
Jennifer Beugelmans or Megan Carrozza            
ir@groupon.com                     

Public Relations
Nick Halliwell
press@groupon.com




Groupon, Inc.
Consolidated Balance Sheets
(in thousands, except share and per share amounts)
December 31, 2020December 31, 2019
(unaudited)
Assets
Current Assets
Cash and cash equivalents$850,587 $750,887 
Accounts receivable, net42,998 54,953 
Prepaid expenses and other current assets40,441 82,073 
Total current assets934,026 887,913 
Property, equipment and software, net85,284 124,950 
Right-of-use assets - operating leases, net75,349 108,390 
Goodwill214,699 325,017 
Intangible assets, net30,151 35,292 
Investments37,671 76,576 
Other non-current assets34,327 28,605 
Total Assets$1,411,507 $1,586,743 
Liabilities and Equity
Current Liabilities
Short-term borrowings$200,000 $— 
Accounts payable33,026 20,415 
Accrued merchant and supplier payables410,963 540,940 
Accrued expenses and other current liabilities294,999 260,192 
Total current liabilities938,988 821,547 
Convertible senior notes, net229,490 214,869 
Operating lease obligations90,927 110,294 
Other non-current liabilities44,428 44,987 
Total Liabilities1,303,833 1,191,697 
Commitment and contingencies
Stockholders' Equity
Common stock, par value $0.0001 per share, 100,500,000 shares authorized; 39,142,896 shares issued and 28,848,779 shares outstanding at December 31, 2020; 38,584,854 shares issued and 28,290,737 shares outstanding at December 31, 2019 (1)
Additional paid-in capital (1)
2,348,114 2,310,393 
Treasury stock, at cost, 10,294,117 shares at December 31, 2020 and December 31, 2019 (1)
(922,666)(922,666)
Accumulated deficit(1,320,886)(1,032,876)
Accumulated other comprehensive income (loss)3,109 39,081 
Total Groupon, Inc. Stockholders' Equity107,675 393,936 
Noncontrolling interests(1)1,110 
Total Equity107,674 395,046 
Total Liabilities and Equity$1,411,507 $1,586,743 
(1)Prior period share information and balances have been retroactively adjusted to reflect a reverse stock split.



Groupon, Inc.
Consolidated Statements of Operations 
(in thousands, except share and per share amounts)
(unaudited)
Three Months Ended December 31, Year Ended December 31,
2020201920202019
Revenue:
Service$169,175 $294,847 $643,653 $1,126,357 
Product173,878 317,469 773,215 1,092,558 
Total revenue343,053 612,316 1,416,868 2,218,915 
Cost of revenue:
Service19,134 28,293 79,296 114,462 
Product145,120 273,982 660,278 918,324 
Total cost of revenue164,254 302,275 739,574 1,032,786 
Gross profit178,799 310,041 677,294 1,186,129 
Operating expenses:
Marketing37,776 82,059 154,534 339,355 
Selling, general and administrative128,168 187,671 603,185 806,945 
Goodwill impairment— — 109,486 — 
Long-lived asset impairment— — 22,351 — 
Restructuring and related charges3,799 206 64,836 31 
Total operating expenses169,743 269,936 954,392 1,146,331 
Income (loss) from operations9,056 40,105 (277,098)39,798 
Other income (expense), net4,581 39,273 (16,968)(53,329)
Income (loss) from continuing operations before provision (benefit) for income taxes13,637 79,378 (294,066)(13,531)
Provision (benefit) for income taxes(334)170 (7,504)761 
Income (loss) from continuing operations13,971 79,208 (286,562)(14,292)
Income (loss) from discontinued operations, net of tax— 435 382 2,597 
Net income (loss)13,971 79,643 (286,180)(11,695)
Net (income) loss attributable to noncontrolling interests(2,602)(1,751)(10,682)
Net income (loss) attributable to Groupon, Inc.$13,978 $77,041 $(287,931)$(22,377)
Basic net income (loss) per share: (1)
Continuing operations$0.49 $2.71 $(10.08)$(0.88)
Discontinued operations0.00 0.02 0.01 0.09 
Basic net income (loss) per share$0.49 $2.73 $(10.07)$(0.79)
Diluted net income (loss) per share: (1)
Continuing operations$0.47 $2.61 $(10.08)$(0.88)
Discontinued operations0.00 0.01 0.01 0.09 
Diluted net income (loss) per share$0.47 $2.62 $(10.07)$(0.79)
Weighted average number of shares outstanding (1)
Basic28,778,512 28,220,417 28,604,115 28,370,417 
Diluted29,670,038 30,880,178 28,604,115 28,370,417 
(1)Prior period share information and balances have been retroactively adjusted to reflect a reverse stock split.



Groupon, Inc.
Consolidated Statements of Cash Flows
(in thousands) (unaudited)
 
 Three Months Ended December 31, Year Ended December 31,
 2020201920202019
Operating activities  
Net income (loss)$13,971 $79,643 $(286,180)$(11,695)
Less: Income (loss) from discontinued operations, net of tax— 435 382 2,597 
Income (loss) from continuing operations13,971 79,208 (286,562)(14,292)
Adjustments to reconcile net income (loss) to net cash provided by operating activities:
Depreciation and amortization of property, equipment and software16,804 21,424 77,792 91,410 
Amortization of acquired intangible assets2,352 2,936 9,730 14,355 
Impairment of goodwill — — 109,486 — 
Impairment of long-lived assets— — 22,351 — 
Restructuring-related impairment4,423 — 21,622 — 
Stock-based compensation8,073 19,098 39,010 81,615 
Impairments of investments— 9,961 6,684 9,961 
Upward adjustment for observable price change of investment— (51,397)— (51,397)
Deferred income taxes(7,101)(2,301)(7,101)(1,485)
(Gain) loss from changes in fair value of investments— 3,526 1,405 72,497 
Amortization of debt discount on convertible senior notes3,797 3,428 14,621 13,200 
Change in assets and liabilities, net of acquisitions and dispositions:
Accounts receivable3,922 996 13,524 13,577 
Prepaid expenses and other current assets13,151 585 42,249 3,176 
Right-of-use assets - operating leases4,783 6,602 22,463 26,226 
Accounts payable(9,319)(509)11,414 (17,401)
Accrued merchant and supplier payables20,501 106,951 (142,624)(109,176)
Accrued expenses and other current liabilities33,663 17,696 36,159 (26,071)
Operating lease obligations(7,155)(9,591)(36,864)(28,552)
Other, net(20,959)(7,212)(18,957)(6,360)
Net cash provided by (used in) operating activities from continuing operations80,906 201,401 (63,598)71,283 
Net cash provided by (used in) operating activities from discontinued operations— — — — 
Net cash provided by (used in) operating activities80,906 201,401 (63,598)71,283 
Investing activities
Purchases of property and equipment and capitalized software(12,049)(15,474)(48,711)(67,328)
Proceeds from sales and maturities of investments— 3,475 31,605 3,475 
Acquisitions of intangible assets and other investing activities(824)(701)(4,240)(3,738)
Net cash provided by (used in) investing activities from continuing operations(12,873)(12,700)(21,346)(67,591)
Net cash provided by (used in) investing activities from discontinued operations— — 1,224 — 
Net cash provided by (used in) investing activities(12,873)(12,700)(20,122)(67,591)
Financing activities
Proceeds from borrowings under revolving credit agreement— — 200,000 — 
Issuance costs for revolving credit agreement (538)— (1,686)(2,384)
Payments for repurchases of common stock— (1,469)— (45,631)
Taxes paid related to net share settlements of stock-based compensation awards(1,820)(4,130)(10,607)(18,105)
Proceeds from stock option exercises and employee stock purchase plan— — 1,791 4,123 
(Distributions to) receipts from noncontrolling interest holders91 (2,248)(2,862)(10,935)
Payments of finance lease obligations(1,492)(2,819)(8,930)(19,687)
Payments of contingent consideration related to acquisitions— — (908)— 
Net cash provided by (used in) financing activities(3,759)(10,666)176,798 (92,619)
Effect of exchange rate changes on cash, cash equivalents and restricted cash, including cash classified within current assets of discontinued operations7,290 6,009 6,574 (3,144)
Net increase (decrease) in cash, cash equivalents and restricted cash, including cash classified within current assets of discontinued operations71,564 184,044 99,652 (92,071)
Less: Net increase (decrease) in cash classified within current assets of discontinued operations— — 1,224 — 
Net increase (decrease) in cash, cash equivalents and restricted cash71,564 184,044 98,428 (92,071)
Cash, cash equivalents and restricted cash, beginning of period779,521 568,613 752,657 844,728 
Cash, cash equivalents and restricted cash, end of period$851,085 $752,657 $851,085 $752,657 



Groupon, Inc.
Supplemental Financial and Operating Metrics

(dollars and units in thousands; active customers in millions)
(unaudited)
Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020
North America Segment:Q4 2020
Gross Billings (1):
Y/Y Growth
Local$503,740 $392,609 $167,455 $230,422 $248,056 (50.8)%
Travel 58,756 33,660 11,524 23,373 17,994 (69.4)
Goods204,481 100,394 173,534 108,514 118,654 (42.0)
Total Gross Billings$766,977 $526,663 $352,513 $362,309 $384,704 (49.8)%
Revenue:
Local $188,439 $142,660 $81,724 $98,561 $109,238 (42.0)%
Travel 9,193 6,449 2,525 4,748 3,964 (56.9)
Goods175,854 86,020 149,108 77,002 56,625 (67.8)
Total Revenue$373,486 $235,129 $233,357 $180,311 $169,827 (54.5)%
Gross Profit:
Local$169,712 $123,859 $71,638 $87,507 $96,036 (43.4)%
Travel6,948 3,962 1,890 3,874 3,181 (54.2)
Goods30,624 15,950 28,164 18,336 21,234 (30.7)
Total Gross Profit$207,284 $143,771 $101,692 $109,717 $120,451 (41.9)%
Contribution Profit (2)
$155,347 $104,362 $87,616 $89,999 $97,615 (37.2)%
International Segment:Q4 2020
Gross Billings:Y/Y GrowthFX Effect
Y/Y Growth excluding
FX (3)
Local$240,151 $157,401 $61,897 $113,105 $89,442 (62.8)(1.8)(64.6)%
Travel51,186 26,831 8,769 25,827 8,001 (84.4)(0.9)(85.3)
Goods164,886 95,504 159,544 95,882 150,666 (8.6)(6.5)(15.1)
Total Gross Billings$456,223 $279,736 $230,210 $234,814 $248,109 (45.6)(3.4)(49.0)%
Revenue:
Local$78,986 $48,668 $18,025 $36,528 $35,053 (55.6)(2.4)(58.0)%
Travel9,275 3,273 955 3,140 1,109 (88.0)(0.6)(88.6)
Goods150,569 87,080 143,309 84,040 137,064 (9.0)(6.5)(15.5)
Total Revenue$238,830 $139,021 $162,289 $123,708 $173,226 (27.5)(4.9)(32.4)%
Gross Profit:
Local$73,725 $44,524 $14,843 $33,687 $32,858 (55.4)(2.4)(57.8)%
Travel8,574 2,744 804 2,711 891 (89.6)(0.5)(90.1)
Goods20,458 10,208 19,887 13,907 24,599 20.2(8.6)11.6
Total Gross Profit$102,757 $57,476 $35,534 $50,305 $58,348 (43.2)(3.5)(46.7)%
Contribution Profit $72,635 $36,755 $24,368 $38,637 $43,408 (40.2)%
Consolidated Results of Operations:
Gross Billings:
Local$743,891 $550,010 $229,352 $343,527 $337,498 (54.6)(0.6)(55.2)%
Travel109,942 60,491 20,293 49,200 25,995 (76.4)(0.4)(76.8)
Goods369,367 195,898 333,078 204,396 269,320 (27.1)(2.9)(30.0)
Total Gross Billings$1,223,200 $806,399 $582,723 $597,123 $632,813 (48.3)(1.2)(49.5)%
Revenue:
Local$267,425 $191,328 $99,749 $135,089 $144,291 (46.0)(0.7)(46.7)%
Travel18,468 9,722 3,480 7,888 5,073 (72.5)(0.3)(72.8)
Goods326,423 173,100 292,417 161,042 193,689 (40.7)(3.0)(43.7)
  Total Revenue$612,316 $374,150 $395,646 $304,019 $343,053 (44.0)(1.9)(45.9)%
Gross Profit:
Local$243,437 $168,383 $86,481 $121,194 $128,894 (47.1)(0.7)(47.8)%
Travel15,522 6,706 2,694 6,585 4,072 (73.8)(0.2)(74.0)
Goods51,082 26,158 48,051 32,243 45,833 (10.3)(3.4)(13.7)
Total Gross Profit$310,041 $201,247 $137,226 $160,022 $178,799 (42.3)(1.2)(43.5)%
Contribution Profit $227,982 $141,117 $111,984 $128,636 $141,023 (38.1)%
Net cash provided by (used in) operating activities from continuing operations$201,401 $(236,408)$87,112 $4,792 $80,906 (59.8)%
Free Cash Flow$185,927 $(247,004)$72,791 $(6,953)$68,857 (63.0)%



Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020
Active Customers (4)
North America26.525.322.820.217.5 
International17.116.515.313.912.1 
Total Active Customers43.641.838.134.229.6 
North America Units
Local16,206 14,132 5,871 8,148 8,745 
Goods8,782 3,742 6,996 4,428 5,631 
Travel327 312 78 151 135 
Total North America units25,315 18,186 12,945 12,727 14,511 
International Units
Local9,255 6,844 2,202 4,171 3,350 
Goods7,652 4,487 7,820 4,320 7,058 
Travel386 249 64 192 93 
Total International units17,293 11,580 10,086 8,683 10,501 
Consolidated Units
Local25,461 20,976 8,073 12,319 12,095 
Goods16,435 8,229 14,816 8,748 12,689 
Travel712 561 142 343 228 
Total consolidated units42,608 29,766 23,031 21,410 25,012 
Headcount
Sales (5)
2,316 2,218 1,016 1,369 1,276 
Other4,029 4,059 3,193 2,911 2,883 
Total Headcount6,345 6,277 4,209 4,280 4,159 
(1)Represents the total dollar value of customer purchases of goods and services.
(2)Represents gross profit less marketing.
(3)Represents the change in financial measures that would have resulted had average exchange rates in the reporting periods been the same as those in effect in the prior year periods.
(4)Reflects the total number of unique user accounts that have made a purchase during the TTM either through one of our online marketplaces or directly with a merchant for which we earned a commission.
(5)Includes merchant sales representatives, as well as sales support personnel.




Groupon, Inc.
Non-GAAP Reconciliation Schedules
(in thousands, except share and per share amounts)
(unaudited)  
    The following is a quarterly reconciliation of Adjusted EBITDA to the most comparable U.S. GAAP performance measure, Income (loss) from continuing operations.
Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020
Income (loss) from continuing operations$79,208 $(210,860)$(73,112)$(16,561)$13,971 
Adjustments:
Stock-based compensation19,098 14,015 8,543 8,379 8,073 
Depreciation and amortization24,360 25,909 24,434 18,023 19,156 
Acquisition-related expense (benefit), net— — 
Restructuring and related charges (1)
206 — 40,478 20,559 3,799 
Goodwill impairment— 109,486 — — — 
Long-lived asset impairment— 22,351 — — — 
Strategic advisor costs— 3,626 — — — 
Other (income) expense, net(39,273)18,987 1,695 867 (4,581)
Provision (benefit) for income taxes170 (5,988)(696)(486)(334)
Total adjustments4,567 188,390 74,456 47,342 26,113 
Adjusted EBITDA$83,775 $(22,470)$1,344 $30,781 $40,084 
(1)Restructuring and related charges includes $13.9 million, $3.3 million and $4.4 million of long-lived asset impairments for the three months ended June 30, 2020, September 30, 2020 and December 31, 2020. It also includes $1.4 million, $0.3 million and $0.0 million of additional stock-based compensation for the three months ended June 30, 2020, September 30, 2020 and December 31, 2020.




    The following is a reconciliation of non-GAAP net income (loss) attributable to common stockholders to net income (loss) attributable to common stockholders and a reconciliation of non-GAAP net income (loss) per share to diluted net income (loss) per share for the three months and years ended December 31, 2020 and 2019.
Three Months Ended December 31, Year Ended December 31,
2020201920202019
Net income (loss) attributable to common stockholders$13,978 $77,041 $(287,931)$(22,377)
Less: Net income (loss) attributable to noncontrolling interest(2,602)(1,751)(10,682)
Net income (loss)13,971 79,643 (286,180)(11,695)
Less: Income (loss) from discontinued operations, net of tax— 435 382 2,597 
Income (loss) from continuing operations13,971 79,208 (286,562)(14,292)
Less: Provision (benefit) for income taxes(334)170 (7,504)761 
Income (loss) from continuing operations before provision (benefit) for income taxes13,637 79,378 (294,066)(13,531)
Stock-based compensation8,073 19,098 39,010 81,615 
Amortization expense of acquired intangibles2,352 2,936 9,730 14,355 
Acquisition-related expense (benefit), net— 39 
Restructuring charges3,799 206 64,836 31 
(Gain) loss from changes in fair value of investments— 3,526 1,405 72,497 
(Gain) loss from sale of investment— — — 412 
(Gain) loss on equity method investment— (51,397)— (51,397)
Impairment of investment— — 6,684 — 
Impairment of goodwill— — 109,486 — 
Impairment of long-lived assets— — 22,351 — 
Strategic advisor costs— — 3,626 — 
Intercompany foreign currency losses (gains) and reclassifications of translation adjustments to earnings(13,178)(4,744)(23,883)6,454 
Non-cash interest expense on convertible senior notes3,797 3,428 14,621 13,200 
Non-GAAP income (loss) from continuing operations before provision (benefit) for income taxes18,480 52,437 (46,194)123,675 
Less: Non-GAAP provision for income taxes3,355 6,716 5,129 38,573 
Non-GAAP net income (loss)15,125 45,721 (51,323)85,102 
Net (income) loss attributable to noncontrolling interest(2,602)(1,751)(10,682)
Non-GAAP net income (loss) attributable to common stockholders15,132 43,119 (53,074)74,420 
Plus: Cash interest expense from assumed conversion of convertible senior notes (1)
— 1,459 — 5,253 
Non-GAAP Net Income (loss) attributable to common stockholders plus assumed conversions$15,132 $44,578 $(53,074)$79,673 
Weighted-average shares of common stock - diluted (2)
29,670,038 30,880,178 28,604,115 28,370,417 
Incremental dilutive securities— — — 2,582,003 
Weighted-average shares of common stock - non-GAAP29,670,038 30,880,178 28,604,115 30,952,420 
Diluted net income (loss) per share (2)
$0.47 $2.62 $(10.07)$(0.79)
Impact of non-GAAP adjustments and related tax effects0.04 (1.18)8.21 3.36 
Non-GAAP net income per share$0.51 $1.44 $(1.86)$2.57 
(1)Adjustment to interest expense for assumed conversion of convertible senior notes excludes non-cash interest expense that has been added back above in calculating non-GAAP net income (loss) attributable to common stockholders.
(2)Prior period share information and balances have been retroactively adjusted to reflect a reverse stock split.




    Free cash flow is a non-GAAP liquidity measure. The following is a reconciliation of free cash flow and free cash flow to the most comparable U.S. GAAP liquidity measure, Net cash provided by (used in) operating activities from continuing operations.
Q4 2019Q1 2020Q2 2020Q3 2020Q4 2020
Net cash provided by (used in) operating activities from continuing operations$201,401 $(236,408)$87,112 $4,792 $80,906 
Purchases of property and equipment and capitalized software from continuing operations(15,474)(10,596)(14,321)(11,745)(12,049)
Free cash flow$185,927 $(247,004)$72,791 $(6,953)$68,857 
Net cash provided by (used in) investing activities from continuing operations$(12,700)$19,564 $(15,568)$(12,469)$(12,873)
Net cash provided by (used in) financing activities$(10,666)$141,312 $42,862 $(3,617)$(3,759)