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8-K - 8-K - Crocs, Inc.crox-20210223.htm

Exhibit 99.1
 
earningsrelease_image1a.gif
 
Investor Contact:Cori Lin, Crocs, Inc.
(303) 848-5053
clin@crocs.com
PR Contact:Melissa Layton, Crocs, Inc.
(303) 848-7885
mlayton@crocs.com

Crocs, Inc. Reports Record Annual Revenue of $1.4 billion, Up 13%
Full Year Diluted EPS was $4.56 and Adjusted EPS Doubled to $3.22
____________________
 
BROOMFIELD, COLORADO — February 23, 2021 — Crocs, Inc. (NASDAQ: CROX) a world leader in innovative casual footwear for women, men, and children, today announced its fourth quarter and full year 2020 financial results.
 
Andrew Rees, Chief Executive Officer, said, “We achieved record fourth quarter revenues and profitability and finished 2020 with very strong brand momentum. We are looking forward to an exceptional 2021 with accelerated revenue growth as we invest in digital, China, and our supply chain to support future growth. I am confident in our ability to continue to deliver outstanding profitability and strong cash flow. The Crocs brand has never been stronger and I am very excited about our future.”

Amounts referred to as "Adjusted" are Non-GAAP measures and include adjustments that are described under the heading "Reconciliation of GAAP Measures to Non-GAAP Measures." A reconciliation of these amounts to their GAAP counterparts are contained in the schedules below.

Fourth Quarter and Full Year 2020 Highlights
Highest quarterly revenues in company history were achieved in the fourth quarter.
Record 2020 revenues of $1.4 billion increased 12.6% over last year.
Digital sales, which includes sales through our company-owned website, third party marketplaces, and e-tailers, grew 50.2% in 2020 to represent 41.5% of revenue versus 31.1% last year with growth in all regions.
Direct-to-consumer comparable sales, which includes retail and e-commerce, increased 39.2% in 2020.
2020 operating margin rose from 10.5% to 15.4% and adjusted operating margin grew from 11.6% to 18.9%.
Full year diluted EPS was $4.56 per share. On a non-GAAP basis, diluted EPS doubled to $3.22.

Fourth Quarter 2020 Operating Results 
Revenues were $411.5 million, an increase of 56.5% from the same period last year, or 56.1% on a constant currency basis. E-commerce revenues grew 92.0%, wholesale revenues rose 52.2%, and retail comparable store sales increased 40.9%.
Gross margin of 55.7% increased 770 basis points compared to 48.0% in the same period last year. Adjusted gross margin of 56.0% rose 670 basis points from the same period last year.
SG&A expenses of $164.5 million increased from $117.9 million in the same period last year and SG&A as a percent of revenues improved by 480 basis points to 40.0%. Adjusted SG&A improved to 34.9% of revenues versus 44.4% for the same period last year.
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Income from operations increased 673.5% to $64.6 million from $8.4 million for the same period last year. Operating margin rose to 15.7% from 3.2%. Adjusted income from operations rose 576.9% to $87.0 million and adjusted operating margin was 21.1% compared to 4.9% for the same period last year.
Diluted earnings per share increased to $2.69 compared to $0.29 for the same period last year. Adjusted diluted earnings per share were exceptional at $1.06 compared to $0.12 for the same period last year.

2020 Operating Results
Revenues were $1,386.0 million, an increase of 12.6% from the same period last year, or 13.5% on a constant currency basis. E-commerce revenues grew 58.2%, wholesale revenues rose 5.6%, and retail comparable store sales grew 21.2%.
Gross margin of 54.1% increased 400 basis points compared to 50.1% last year. Adjusted gross margin of 54.6% rose 350 basis points from last year.
SG&A expenses of $535.8 million increased from $488.4 million last year and SG&A as a percent of revenues improved by 100 basis points to 38.7%. Adjusted SG&A improved to 35.6% of revenues versus 39.5% for the same period last year.
Income from operations increased 66.4% to $214.1 million from $128.6 million last year. Operating margin rose 490 basis points to 15.4%. Adjusted income from operations rose 83.6% to $262.6 million and adjusted operating margin was 18.9% compared to 11.6% last year.
Diluted earnings per share increased 174.7% to $4.56 compared to $1.66 last year. Adjusted diluted earnings per share doubled to $3.22 compared to $1.61 for the same period last year.

2020 Geographic Summary
Americas: Revenues of $863.6 million increased 35.7% on a constant currency basis.
Asia Pacific: Revenues of $278.5 million decreased 19.2% on a constant currency basis.
EMEA: Revenues of $243.7 million increased 1.5% on a constant currency basis.

2020 Channel Summary
Wholesale: Revenues increased 5.6% to $692.9 million compared to $656.2 million for the same period last year.
Retail: Revenues decreased 3.8% to $334.0 million compared to $347.4 million for the same period last year due to COVID-19 store closures.
E-commerce: Revenues increased 58.2% to $359.0 million compared to $227.0 million for the same period last year.
Digital sales grew 50.2% to 41.5% of total revenues versus 31.1% for the same period last year.
Direct-to-consumer comparable sales grew 39.2% compared to 16.0% for the same period last year.

Balance Sheet and Cash Flow
Cash and cash equivalents were $135.8 million as of December 31, 2020, up from $108.3 million as of December 31, 2019.
Inventories increased to $175.1 million as of December 31, 2020 compared to $172.0 million as of December 31, 2019.
Cash provided by operating activities rose 196.7% to $266.9 million during 2020 compared to $90.0 million during 2019.
Capital expenditures were $42.0 million during 2020 compared to $36.6 million during 2019.
Borrowings at December 31, 2020 were $180.0 million. Our liquidity position remains strong with $319.4 million in available borrowing capacity.

Share Repurchase Activity
During the fourth quarter of 2020, we repurchased 1.7 million shares of our common stock for $131.7 million, which included a $125 million accelerated share repurchase (“ASR”). For the full year, we repurchased 3.2 million shares of our common stock for $170.8 million. Including the impact of the final ASR share delivery in January 2021, the average price for share repurchase in 2020 was $46.50 per share. At year end, $337.8 million of our $1.0 billion share repurchase authorization remained available for future repurchases.


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Financial Outlook
First Quarter 2021
With respect to the first quarter of 2021, we expect:
Revenue growth to be between 40% and 50% compared to first quarter 2020 revenues of $281.2 million
Non-GAAP adjustments of approximately $3 million related to distribution center investments that will impact gross margin
Adjusted operating margin to be between 17% and 18%

Full Year 2021
With respect to 2021, we expect:
Revenue growth to be between 20% and 25% compared to 2020 revenues of $1,386.0 million
Non-GAAP adjustments of approximately $12 to $15 million related to distribution center investments that will impact gross margin
Adjusted operating margin to be between 18% and 19%
GAAP tax rate of approximately 25% and non-GAAP effective tax rate of approximately 16% to 18%
Capital expenditures of approximately $100 to $130 million for supply chain investments to support growth

Conference Call Information:
A conference call to discuss fourth quarter and full year 2020 results is scheduled for today, February 23, 2021, at 8:30 am ET. To receive conference call details, please register at the Investor Relations section of the Crocs website, investors.crocs.com. The webcast will also be available live and on replay through February 23, 2022 at this site.

About Crocs, Inc.:
Crocs, Inc. (Nasdaq: CROX) is a world leader in innovative casual footwear for women, men, and children, combining comfort and style with a value that consumers know and love. The vast majority of shoes within Crocs’ collection contains Croslite™ material, a proprietary, molded footwear technology, delivering extraordinary comfort with each step.

In 2021, Crocs declares that expressing yourself and being comfortable are not mutually exclusive. To learn more about Crocs or our global Come As You Are™ campaign, please visit www.crocs.com or follow @Crocs on Facebook, Instagram and Twitter.

Forward Looking Statements:
This news release includes “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements regarding full year and first quarter 2021 financial outlook and future profitability, cash flows, and brand strength. These statements involve known and unknown risks, uncertainties and other factors, which may cause our actual results, performance or achievements to be materially different from any future results, performances, or achievements expressed or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to, the following: current global financial conditions; the effect of competition in our industry; our ability to effectively manage our future growth or declines in revenues; changing consumer preferences; our ability to maintain and expand revenues and gross margin; our ability to accurately forecast consumer demand for our products; our ability to successfully implement our strategic plans; our ability to develop and sell new products; our ability to obtain and protect intellectual property rights; the effect of potential adverse currency exchange rate fluctuations and other international operating risks; and other factors described in our most recent Annual Report on Form 10-K under the heading “Risk Factors” and our subsequent filings with the Securities and Exchange Commission. Readers are encouraged to review that section and all other disclosures appearing in our filings with the Securities and Exchange Commission.

All information in this document speaks as of February 23, 2021. We do not undertake any obligation to update publicly any forward-looking statements, including, without limitation, any estimate regarding revenues, margins, capital expenditures, or SG&A, whether as a result of the receipt of new information, future events, or otherwise.

Category:Investors
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)

Three Months Ended December 31,Year Ended
December 31,
2020201920202019
Revenues
$411,506 $262,979 $1,385,951 $1,230,593 
Cost of sales
182,422 136,741 636,003 613,537 
Gross profit
229,084 126,238 749,948 617,056 
Selling, general and administrative expenses
164,453 117,882 535,824 488,407 
Income from operations64,631 8,356 214,124 128,649 
Foreign currency gains (losses), net
306 (430)(1,128)(1,323)
Interest income
26 108 215 601 
Interest expense
(1,149)(1,893)(6,742)(8,636)
Other income (expense), net(391)79 510 31 
Income before income taxes63,423 6,220 206,979 119,322 
Income tax benefit(119,907)(13,693)(105,882)(175)
Net income$183,330 $19,913 $312,861 $119,497 
Net income per common share:
Basic
$2.75 $0.29 $4.64 $1.70 
Diluted
$2.69 $0.29 $4.56 $1.66 
Weighted average common shares outstanding:
Basic
66,729 68,441 67,386 70,357 
Diluted
68,054 69,843 68,544 71,771 
Gross margin55.7 %48.0 %54.1 %50.1 %
Operating margin15.7 %3.2 %15.4 %10.5 %
Selling, general and administrative expenses as a percentage of revenues
40.0 %44.8 %38.7 %39.7 %


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CROCS, INC. AND SUBSIDIARIES
EARNINGS PER SHARE
(in thousands, except per share data)
 
Three Months Ended December 31, Year Ended
December 31,
2020201920202019
Numerator:
Net income$183,330 $19,913 $312,861 $119,497 
Denominator:  
Weighted average common shares outstanding - basic66,729 68,441 67,386 70,357 
Plus: Dilutive effect of stock options and unvested restricted stock units1,325 1,402 1,158 1,414 
Weighted average common shares outstanding - diluted
68,054 69,843 68,544 71,771 
Net income per common share:
Basic$2.75 $0.29 $4.64 $1.70 
Diluted$2.69 $0.29 $4.56 $1.66 
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED BALANCE SHEETS
(in thousands, except share and par value amounts)
 
December 31,
20202019
ASSETS  
Current assets:  
Cash and cash equivalents$135,802 $108,253 
Restricted cash — current1,542 1,500 
Accounts receivable, net of allowances of $21,093 and $18,797, respectively149,847 108,199 
Inventories175,121 172,028 
Income taxes receivable1,857 1,341 
Other receivables10,816 8,711 
Prepaid expenses and other assets17,856 25,350 
Total current assets492,841 425,382 
Property and equipment, net57,467 47,405 
Intangible assets, net37,636 47,095 
Goodwill1,719 1,578 
Deferred tax assets, net350,784 24,747 
Restricted cash1,929 2,292 
Right-of-use assets167,421 182,228 
Other assets8,926 8,075 
Total assets$1,118,723 $738,802 
LIABILITIES AND STOCKHOLDERS’ EQUITY  
Current liabilities:  
Accounts payable$112,778 $95,754 
Accrued expenses and other liabilities126,704 108,677 
Income taxes payable5,038 4,207 
Current operating lease liabilities47,064 48,585 
Total current liabilities291,584 257,223 
Long-term income taxes payable205,974 4,522 
Long-term borrowings180,000 205,000 
Long-term operating lease liabilities146,401 140,148 
Other liabilities4,131 
Total liabilities828,090 606,897 
Commitments and contingencies
Stockholders’ equity:
Common stock, par value $0.001 per share, 105.0 million and 104.0 million issued, 65.9 million and 68.2 million shares outstanding, respectively105 104 
Treasury stock, at cost, 39.1 million and 35.8 million shares, respectively(688,849)(546,208)
Additional paid-in capital482,385 495,903 
Retained earnings553,346 240,485 
Accumulated other comprehensive loss(56,354)(58,379)
Total stockholders’ equity290,633 131,905 
Total liabilities and stockholders’ equity$1,118,723 $738,802 
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CROCS, INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
Year Ended December 31,
 20202019
Cash flows from operating activities:
  
Net income
$312,861 $119,497 
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization
27,619 24,213 
Operating lease cost
61,583 60,142 
Inventory donations8,994 109 
Provision for doubtful accounts, net
5,779 1,566 
Share-based compensation
16,361 14,412 
Unrealized foreign currency gain, net
126 (1,140)
Loss (gain) on disposals of assets
340 (213)
Asset impairments
21,071 — 
Deferred taxes
(325,061)(16,259)
Other non-cash items
4,841 (1,072)
Changes in operating assets and liabilities:
 
Accounts receivable, net of allowances
(47,045)(15,015)
Inventories
(13,462)(48,156)
Prepaid expenses and other assets
5,007 (4,012)
Accounts payable
23,229 6,032 
Accrued expenses and other liabilities
22,358 13,265 
Operating lease liabilities
(61,178)(64,313)
Income taxes
203,479 902 
Cash provided by operating activities
266,902 89,958 
Cash flows from investing activities:
  
Purchases of property, equipment, and software
(42,033)(36,576)
Proceeds from disposal of property and equipment
463 616 
Other
(192)(276)
Cash used in investing activities
(41,762)(36,236)
Cash flows from financing activities:
  
Proceeds from borrowings
210,000 315,000 
Repayments of borrowings
(235,000)(230,000)
Dividends — Series A convertible preferred stock (1)
— (2,985)
Repurchases of common stock
(170,832)(147,190)
Other
(2,206)(3,463)
Cash used in financing activities
(198,038)(68,638)
Effect of exchange rate changes on cash, cash equivalents, and restricted cash
126 (569)
Net change in cash, cash equivalents, and restricted cash
27,228 (15,485)
Cash, cash equivalents, and restricted cash — beginning of year
112,045 127,530 
Cash, cash equivalents, and restricted cash — end of year
$139,273 $112,045 
 
Cash paid for interest$6,658 $7,519 
Cash paid for income taxes20,816 16,050 
(1) Represents $3.0 million paid to induce conversion of the Series A Convertible Preferred Stock to common stock during the year ended December 31, 2019.
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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES
 
In addition to financial measures presented on the basis of accounting principles generally accepted in the United States of America (“GAAP”), we present “Non-GAAP cost of sales,” “Non-GAAP gross profit,” “Non-GAAP gross margin,” “Non-GAAP selling, general, and administrative expenses,” “Non-GAAP income from operations and operating margin,” “Non-GAAP income tax expense (benefit) and effective tax rate,” “Non-GAAP net income,” “Non-GAAP weighted average common shares outstanding - basic and diluted,” and “Non-GAAP basic and diluted net income per common share,” which are non-GAAP financial measures. We also present future period guidance for “Non-GAAP adjusted operating margin” and “Non-GAAP effective tax rate.” Non-GAAP results and guidance exclude the impact of items that management believes affect the comparability or underlying business trends in our consolidated financial statements for the periods presented.

We also present certain information related to our current period results of operations through “constant currency,” which is a non-GAAP financial measure and should be viewed as a supplement to our results of operations and presentation of reportable segments under GAAP. Constant currency represents current period results that have been retranslated using exchange rates used in the prior year comparative period. We believe the use of constant currency enhances the visibility of the underlying business trends excluding the impact of foreign currency exchange rate fluctuations.

We use non-GAAP results to assist in comparing business trends from period to period on a consistent basis in communications with the board of directors, stockholders, analysts, and investors concerning our financial performance. We believe that these non-GAAP measures are useful to investors and other users of our consolidated financial statements as an additional tool for evaluating operating performance and trends. For the three months and year ended December 31, 2020, we believe it is helpful to evaluate our results excluding the impacts of excluding the impacts of various adjustments relating to special or nonrecurring
items. Investors should not consider these non-GAAP measures in isolation from, or as a substitute for, financial information prepared in accordance with GAAP.

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CROCS, INC. AND SUBSIDIARIES
RECONCILIATION OF GAAP MEASURES TO NON-GAAP MEASURES

Non-GAAP cost of sales, gross profit, and gross margin reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
(in thousands)
GAAP revenues$411,506 $262,979 $1,385,951 $1,230,593 
GAAP cost of sales$182,422 $136,741 $636,003 $613,537 
New distribution centers (1)
(1,550)(3,413)(4,186)(11,394)
COVID-19 inventory write-off (2)
— — (2,396)— 
Other— 84 (119)(91)
Total adjustments(1,550)(3,329)(6,701)(11,485)
Non-GAAP cost of sales
$180,872 $133,412 $629,302 $602,052 
GAAP gross profit$229,084 $126,238 $749,948 $617,056 
GAAP gross margin55.7 %48.0 %54.1 %50.1 %
Non-GAAP gross profit$230,634 $129,567 $756,649 $628,541 
Non-GAAP gross margin56.0 %49.3 %54.6 %51.1 %
(1) Represents expenses, including expansion costs, related to our distribution centers in Dayton, Ohio and Dordrecht, the Netherlands and initial costs for our new third-party operated distribution center in Chiba, Japan.
(2) Represents an inventory write-off in our Asia Pacific segment associated with the impact of COVID-19.

9


Non-GAAP selling, general and administrative expenses reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
(in thousands)
GAAP revenues$411,506 $262,979 $1,385,951 $1,230,593 
GAAP selling, general and administrative expenses$164,453 $117,882 $535,824 $488,407 
Donations of inventory70 — (9,900)— 
COVID-19 severance costs— — (2,403)— 
COVID-19 impact of bad debt expense (1)
315 — (4,118)— 
Other COVID-19 costs (2)
(18)— (845)— 
Asset impairments (3)
(21,071)— (21,071)— 
Duplicate headquarters rent (4)
(154)— (1,274)— 
Non-recurring expenses associated with cost reduction initiatives in 2019— (584)— (2,282)
Offering fees (5)
— (589)— (589)
Other (6)
— (2,125)— 
Total adjustments(20,850)(1,173)(41,736)(2,871)
Non-GAAP selling, general and administrative expenses (7)
$143,603 $116,709 $494,088 $485,536 
GAAP selling, general and administrative expenses as a percent of revenues40.0 %44.8 %38.7 %39.7 %
Non-GAAP selling, general and administrative expenses as a percent of revenues34.9 %44.4 %35.6 %39.5 %
(1) Represents bad debt expense associated with the impact of COVID-19 on wholesale partners in our Asia Pacific and Americas segments.
(2) Represents costs incurred in response to the COVID-19, including hazard pay, cleaning costs, and legal costs.
(3) Represents impairments to our long-lived assets for a retail store in New York City and for our former corporate headquarters in Niwot, Colorado.
(4) Represents ongoing duplicate rent costs associated with our move to our new headquarters in Broomfield, Colorado, while we conclude the lease for our former headquarters.
(5) Represents fees associated with the November 4, 2019 underwritten public offering, in which certain investment funds affiliated with The Blackstone Group Inc. sold 6.9 million shares of our stock to Morgan Stanley & Co. LLC. We did not receive any proceeds from this sale.
(6) Represents non-recoverable duties, non-recurring costs related to the closure of company-owned retail stores in Australia, employee severance costs, and various other immaterial items.
(7) Non-GAAP selling, general and administrative expenses are presented gross of tax.
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Non-GAAP income from operations and operating margin reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
(in thousands)
GAAP revenues$411,506 $262,979 $1,385,951 $1,230,593 
GAAP income from operations$64,631 $8,356 $214,124 $128,649 
Non-GAAP cost of sales adjustments (1)
1,550 3,329 6,701 11,485 
Non-GAAP selling, general and administrative expenses adjustments (2)
20,850 1,173 41,736 2,871 
Non-GAAP income from operations$87,031 $12,858 $262,561 $143,005 
GAAP operating margin15.7 %3.2 %15.4 %10.5 %
Non-GAAP operating margin21.1 %4.9 %18.9 %11.6 %
(1) See ‘Non-GAAP cost of sales and gross margin reconciliation’ above for more details.
(2) See ‘Non-GAAP selling, general and administrative expenses reconciliation’ above for more details.

Non-GAAP income tax expense (benefit) and effective tax rate reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
(in thousands)
GAAP income from operations$64,631 $8,356 $214,124 $128,649 
GAAP income before income taxes63,423 6,220 206,979 119,322 
Non-GAAP income from operations (1)
$87,031 $12,858 $262,561 $143,005 
GAAP non-operating income (expenses):
Foreign currency gains (losses), net
306 (430)(1,128)(1,323)
Interest income
26 108 215 601 
Interest expense
(1,149)(1,893)(6,742)(8,636)
Other income (expense), net(391)79 510 31 
Non-GAAP income before income taxes$85,823 $10,722 $255,416 $133,678 
GAAP income tax benefit$(119,907)$(13,693)$(105,882)$(175)
Tax effect of non-GAAP operating adjustments6,014 1,126 12,123 3,589 
Benefit of U.S. deferred tax assets previously subject to valuation allowance in 2019— 14,655 — 14,655 
Intra-entity IP transfer (2)
127,718 — 127,718 — 
Non-GAAP income tax expense$13,825 $2,088 $33,959 $18,069 
GAAP effective income tax rate(189.1)%(220.1)%(51.2)%(0.1)%
Non-GAAP effective income tax rate16.1 %19.5 %13.3 %13.5 %
(1) See ‘Non-GAAP income from operations and operating margin reconciliation’ above for more details.
(2) Represents changes to our international legal structure, including an intra-entity transfer of certain intellectual property rights, primarily to align with current and future international operations. The transfer resulted in a step-up in tax basis of intellectual property rights and a correlated increase in foreign deferred tax assets based on the fair value of the transferred intellectual property rights.

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Non-GAAP earnings per share reconciliation:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
(in thousands, except per share data)
Numerator:
GAAP net income$183,330 $19,913 $312,861 $119,497 
Non-GAAP cost of sales adjustments (1)
1,550 3,329 6,701 11,485 
Non-GAAP selling, general and administrative expenses adjustments (2)
20,850 1,173 41,736 2,871 
Non-GAAP other income adjustment (3)
— — (919)— 
Tax effect of non-GAAP adjustments (4)
(133,732)(15,781)(139,841)(18,244)
Non-GAAP net income$71,998 $8,634 $220,538 $115,609 
Denominator:  
GAAP weighted average common shares outstanding - basic66,729 68,441 67,386 70,357 
Plus: GAAP dilutive effect of stock options and unvested restricted stock units1,325 1,402 1,158 1,414 
GAAP weighted average common shares outstanding - diluted68,054 69,843 68,544 71,771 
GAAP net income per common share:
Basic$2.75 $0.29 $4.64 $1.70 
Diluted$2.69 $0.29 $4.56 $1.66 
Non-GAAP net income per common share:
Basic$1.08 $0.13 $3.27 $1.64 
Diluted$1.06 $0.12 $3.22 $1.61 
(1) See ‘Non-GAAP cost of sales, gross profit, and gross margin reconciliation’ above for more information.
(2) See ‘Non-GAAP selling, general and administrative expenses reconciliation’ above for more information.
(3) Represents a fair value adjustment associated with our donations of inventory.
(4) See ‘Non-GAAP income tax expense (benefit) and effective tax rate reconciliation’ above for more information.
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RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL GUIDANCE

First Quarter 2021:
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin16% to 17%
Non-GAAP adjustments associated with distribution center investments1%
Non-GAAP operating margin17% to 18%
Full Year 2021:
Approximately:
Non-GAAP operating margin reconciliation:
GAAP operating margin17% to 18%
Non-GAAP adjustments associated with distribution center investments1%
Non-GAAP operating margin18% to 19%
Non-GAAP effective tax rate reconciliation:
GAAP effective tax rate25%
Non-GAAP adjustments associated with amortization of IP(7)% to (9)%
Non-GAAP effective tax rate16% to 18%
13


CROCS, INC. AND SUBSIDIARIES
REVENUES BY CHANNEL

Three Months Ended December 31,Year Ended
December 31,
% Change
Constant Currency
% Change (1)
2020201920202019
Q4 ‘20-’19
2020-2019
Q4 ‘20-‘19
2020-2019
($ in thousands)
Wholesale:       
Americas$134,671 $58,438 $390,930 $275,284 130.5 %42.0 %134.1 %44.0 %
Asia Pacific23,712 37,937 133,416 207,405 (37.5)%(35.7)%(38.5)%(34.7)%
EMEA31,902 28,795 168,410 173,480 10.8 %(2.9)%6.9 %(2.0)%
Other businesses57 (117)163 58 (148.7)%181.0 %(148.7)%181.0 %
Total wholesale190,342 125,053 692,919 656,227 52.2 %5.6 %52.7 %7.0 %
Retail:
Americas90,651 59,578 249,238 241,694 52.2 %3.1 %52.2 %3.1 %
Asia Pacific13,145 13,892 64,789 74,793 (5.4)%(13.4)%(9.1)%(12.5)%
EMEA4,019 5,422 19,989 30,875 (25.9)%(35.3)%(23.0)%(33.7)%
Total retail107,815 78,892 334,016 347,362 36.7 %(3.8)%36.2 %(3.5)%
E-commerce:
Americas84,936 37,741 223,445 123,537 125.0 %80.9 %124.9 %81.0 %
Asia Pacific14,922 12,521 80,310 65,874 19.2 %21.9 %13.1 %22.2 %
EMEA13,491 8,772 55,261 37,593 53.8 %47.0 %47.7 %46.8 %
Total e-commerce113,349 59,034 359,016 227,004 92.0 %58.2 %89.7 %58.3 %
Total revenues$411,506 $262,979 $1,385,951 $1,230,593 56.5 %12.6 %56.1 %13.5 %
Total by segment:
Americas$310,258 $155,757 $863,613 $640,515 99.2 %34.8 %100.5 %35.7 %
Asia Pacific51,779 64,350 278,515 348,072 (19.5)%(20.0)%(22.1)%(19.2)%
EMEA49,412 42,989 243,660 241,948 14.9 %0.7 %11.4 %1.5 %
Other businesses57 (117)163 58 (148.7)%181.0 %(148.7)%181.0 %
Total revenues$411,506 $262,979 1,385,951 $1,230,593 56.5 %12.6 %56.1 %13.5 %
`    
(1) Reflects year over year change as if the current period results were in constant currency, which is a non-GAAP financial measure. See “Reconciliation of GAAP Measures to Non-GAAP Measures” for more information.


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CROCS, INC. AND SUBSIDIARIES
RETAIL STORE COUNTS
 September 30, 2020OpenedClosed/TransferredDecember 31, 2020
Type:
Outlet stores
186 186 
Retail stores
100 100 
Store-in-store65 — — 65 
Total
351 351 
Operating segment:
Americas
165 — — 165 
Asia Pacific
136 137 
EMEA
50 — 49 
Total
351 351 

 December 31, 2019OpenedClosed/TransferredDecember 31, 2020
Type:
Outlet stores
19313 186 
Retail stores
10913 100 
Store-in-store6565 
Total
36711 27 351 
Operating segment:
    
Americas
165165 
Asia Pacific
14515 137 
EMEA
5710 49 
Total
367 11 27 351 























15


CROCS, INC. AND SUBSIDIARIES
DIGITAL SALES PERCENTAGE, COMPARABLE RETAIL STORE SALES, AND DIRECT-TO-CONSUMER COMPARABLE SALES

Digital sales, which includes sales through our company-owned website, third party marketplaces, and e-tailers, as a percent of total revenues, by operating segment were:
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
Digital sales as a percent of total revenues:
  Americas37.9 %34.0 %38.5 %29.5 %
  Asia Pacific40.2 %30.0 %39.2 %28.1 %
  EMEA59.8 %41.3 %54.8 %39.9 %
  Global40.8 %34.2 %41.5 %31.1 %

Comparable retail store sales and direct-to-consumer comparable sales by reportable operating segment are as follows:
Constant Currency (1)
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
Comparable retail store sales: (2)
Americas54.4 %24.2 %32.8 %18.8 %
Asia Pacific(2.7)%(5.8)%(1.2)%(2.0)%
EMEA(4.5)%(1.4)%(5.4)%5.0 %
Global40.9 %16.0 %21.2 %12.4 %

Constant Currency (1)
Three Months Ended December 31,Year Ended
December 31,
2020201920202019
Direct-to-consumer comparable sales (includes retail and e-commerce): (2)
Americas84.4 %28.1 %54.4 %21.0 %
Asia Pacific4.5 %5.7 %9.6 %5.6 %
EMEA33.3 %11.5 %29.7 %13.3 %
Global63.8 %21.7 %39.2 %16.0 %
(1)  Reflects period over period change as if the current period results were in constant currency, which is a non-GAAP financial measure. See “Reconciliation of GAAP to Non-GAAP Measures” for more information.
(2)  Comparable store status is determined on a monthly basis. Comparable store sales include the revenues of stores that have been in operation for more than twelve months. Stores in which selling square footage has changed more than 15% as a result of a remodel, expansion, or reduction are excluded until the thirteenth month in which they have comparable prior year sales. Temporarily closed stores are excluded from the comparable store sales calculation during the month of closure and in the same month in the following year. Location closures in excess of three months are excluded until the thirteenth month post re-opening. E-commerce revenues are based on same site sales period over period.

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