EXHIBIT 99.1

June 2020

To our valued shareholders:

Thank you for your continued interest in Iconic Brands. Given the strong momentum that we have achieved on our product lines since the start of 2020, we thought this would be an opportune time to share our progress with the investment community.

During these unprecedented times, Iconic Brands is taking all necessary steps to advance our projects while remaining a responsible corporate citizen. The well-being of our employees, stakeholders, partners, and customers remains of the utmost importance to us.

Even in these challenging times we have been able to be nimble and seek out opportunities to continue the growth of the Company. There has been an overall growth in sales of alcohol, and Iconic has positioned itself to participate in this growth. We made an announcement recently about moving our sales online to accommodate the growth in demand and provide another distribution channel for our customers. We are also in discussions with a national retail chain to private-label for them, which we anticipate announcing in the near future. The wine and spirits sector continues to see strong signs of growth ahead, and we believe we are well-positioned to capture this opportunity.

I will touch on the individual brands later in the letter, but I do want to stress the solid traction that our Bellissima Zero Sugar Sparkling Wine is receiving. Bellissima Zero Sugar Sparkling Wine is becoming a top choice for health-conscious people looking for a healthier wine. The sales from online, stores, restaurants and venues have been promising. Our Brand Partner, Christie Brinkley, was featured on Extra and Entertainment Tonight (ET), and was on the cover of the April edition of Wine Enthusiast magazine. She has also been featured along with Bellissima Prosecco and Sparkling Wines on QVC in December, January and just recently in April.

Iconic and all our team members take immense pride in our work, and we believe we are taking all the necessary actions to keep our team and customers safe. We partnered with Christie Brinkley to donate a portion of the proceeds made from online orders of Bellissima products through our website, bellissimaprosecco.com, to Direct Relief to aid in relief efforts for COVID-19. The campaign ran initially for the month of April and was extended through May 2020.

For brick-and-mortar distribution, as well as e-commerce, significant market drivers exist as a result of the COVID-19 outbreak. While people are having to stay home, and many bars are closed across the country, wine and liquor stores and e-commerce sites are seeing brisk business.

Online sales are outperforming other sectors as reflected by Amazon (Nasdaq: AMZN) substantially outperforming the S&P. If you search for our Bellissima line on Google shopping, you see our products prominently featured:

Bellissima Prosecco and Sparkling Wines are available for online orders and delivery through Splash Wines. Splash Wines delivers to most states and is offering free shipping using the promo code BELLISSIMA. We are well positioned to generate more revenue from online sales during this shift in the economy. All our online platforms are doing well, and they are meeting market needs with solid inventory reserves.

Recent Highlights and Upcoming Goals:

Bellissima Prosecco Brand

Growing Online Interest

If you search for “Bellissima” on Google, you may see a box like the one below pop up. This is organically generated due to the online searches for Bellissima.

Last year, interest in Prosecco on the internet increased by a factor of 4. The run-up in interest coincided with us selling 30,000 bottles on QVC.

Hooters Spirits Brand

Although we couldn’t have foreseen NASCAR and almost every professional sport in the U.S. and around the world coming to a halt, we are proud to have signed Chase Elliott as a Brand Ambassador for Hooters Spirits. Signing an athlete of his caliber is a monumental milestone for Iconic and Hooters. Chase’s work ethic, skills and talent – combined with his established loyal fan following – made him the ideal choice. We believe that this will be pivotal in raising awareness of Hooters Spirits and Iconic Brands. This will also lead to increased exposure and future sales going forward. It is a multi-year deal that we are incredibly excited about.

Beyond adding Chase as a brand ambassador and continuing the expansion of Hooters Spirits into Hooters franchise restaurants and off-premise retail locations, we are pleased to announce that Hooters sells Hooter’s Spirits to-go by the bottle with purchase of food in all corporate restaurant locations in the states that are eligible, including: Alabama, Indiana, Nebraska, Maryland, Missouri, Iowa, Illinois, Florida and the city of Atlanta (downtown location only).

Iconic was able to make Hooters Spirits available for online order and delivery through Sip Whiskey. Sip Whiskey delivers to all states where permissible by law. This comes at a time when delivery and online are in higher demand than ever before.

BiVi Sicilian Vodka by Chazz Palminteri

Our 100% Sicilian Vodka, BiVi, will be marketed later this year with a focus on key target markets. We are happy with the progress we are making on that front.

Series G Convertible Preferred Stock Financing

In January we raised $1.5 million by selling 1,500 shares of the Company’s series G convertible preferred stock and warrants to purchase 1,200,000 shares of our common stock. These funds are helping us ramp up sales and shift to more focus on online sales.

Going Forward

These are truly unprecedented times, but we have a strong team and are working tirelessly to mitigate any disruptions to our consumers. We are coming off a strong year and a solid first quarter. We’ve ramped up inventory, increased our online platform exposure and strengthened our brands, and we are in the midst of discussions and anticipate signing a major company for a private label relationship. We signed Chase Elliott, one of the most marketable drivers in the world, as a brand ambassador. He is the #1 NASCAR driver in licensed merchandise sales for 2018, 2019, and currently for 2020, by at least a 2:1 margin over the #2 driver, and we plan to take advantage of that popularity throughout this new partnership.

We are building traction, the market is responding well to all our brands, and we continue to add more product lines and brands to our portfolio of wines and spirits. Although our excellence and strong financial performance have not yet been reflected in our share price, we believe that in due time, we will be able to produce very meaningful value to our shareholders.

One of our goals over the next 12 months is to uplist our shares to a national stock exchange such as the Nasdaq or New York Stock Exchange. We feel this will help Iconic on many levels from business development to sponsorship, analyst coverage, liquidity as well as institutional awareness of the value proposition we represent to the marketplace. Please keep an eye out for developments along these lines as we are looking to strengthen our Board of Directors and Management Team in preparation for this goal. We will continue sharing our progress with you in the coming months.

Best regards,

Richard DeCicco

CEO

Iconic Brands Corporation

Forward-Looking Statements

This letter may contain forward-looking statements that involve risks and uncertainties. These statements relate to future events or our future financial performance. In some cases, you can identify forward-looking statements by terminology including "could," "may," "will," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential" and the negative of these terms or other comparable terminology. While these forward-looking statements, and any assumptions upon which they are based, are made in good faith and reflect our current judgment regarding the direction of our business, actual results will almost always vary, sometimes materially, from any estimates, predictions, projections, assumptions or other future performance suggested in this report. Except as required by applicable law, we do not intend to update any of the forward-looking statements so as to conform these statements to actual results. Investors should refer to the risks disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission and available at www.sec.gov.