Apple Inc. - FORM 8-K - EX-99.2 - EXHIBIT 99.2

file	filename
EX-99.1 - EXHIBIT 99.1 - Apple Inc.	a8-kexhibit991q12018123020.htm
8-K - 8-K - Apple Inc.	a8-kq1201812302017.htm



															Exhibit 99.2

Apple Inc.
Q1 2018 Unaudited Summary Data
(Units in thousands, Revenue in millions)


		Q1 2018			Q4 2017			Q1 2017			Sequential Change				Year/Year Change
			Revenue			Revenue			Revenue				Revenue				Revenue
Reportable Segments
	Americas		$	35,193		$	23,099		$	31,968			52	%			10	%
	Europe		21,054			13,009			18,521				62	%			14	%
	Greater China		17,956			9,801			16,233				83	%			11	%
	Japan		7,237			3,858			5,766				88	%			26	%
	Rest of Asia Pacific		6,853			2,812			5,863				144	%			17	%
Total Apple			$	88,293		$	52,579		$	78,351			68	%			13	%

		Q1 2018			Q4 2017			Q1 2017			Sequential Change				Year/Year Change
		Units	Revenue		Units	Revenue		Units	Revenue		Units		Revenue		Units		Revenue
Product Summary
	iPhone ⁽¹⁾	77,316	$	61,576	46,677	$	28,846	78,290	$	54,378	66	%	113	%	-1	%	13	%
	iPad ⁽¹⁾	13,170	5,862		10,326	4,831		13,081	5,533		28	%	21	%	1	%	6	%
	Mac ⁽¹⁾	5,112	6,895		5,386	7,170		5,374	7,244		-5	%	-4	%	-5	%	-5	%
	Services ⁽²⁾		8,471			8,501			7,172				0	%			18	%
	Other Products ⁽¹⁾⁽³⁾		5,489			3,231			4,024				70	%			36	%
Total Apple			$	88,293		$	52,579		$	78,351			68	%			13	%


(1)	Includes deferrals and amortization of related software upgrade rights and non-software services.
(2)	Includes revenue from Digital Content and Services, AppleCare, Apple Pay, licensing and other services. Services revenue in the fourth quarter of 2017 included a favorable one-time adjustment of $640 million due to a change in estimate based on the availability of additional supporting information.
(3)	Includes sales of Apple TV, Apple Watch, Beats products, iPod touch and Apple-branded and third-party accessories.

Apple Inc. - FORM 8-K - EX-99.2 - EXHIBIT 99.2 - February 1, 2018