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ASHFORD INC.
(NYSE American: AINC)
W Atlanta Downtown – Atlanta, GA
AINC COMPANY PRESENTATION – SEPTEMBER 2017
Safe Harbor
Page 2 Ashford Company Presentation – September 2017
In keeping with the SEC's "Safe Harbor" guidelines, certain statements made during this presentation could be
considered forward-looking and subject to certain risks and uncertainties that could cause results to differ
materially from those projected. When we use the words "will likely result," "may," "anticipate," "estimate,"
"should," "expect," "believe," "intend," or similar expressions, we intend to identify forward-looking statements.
Such forward-looking statements include, but are not limited to, our business and investment strategy, our
understanding of our competition, current market trends and opportunities, projected operating results, and
projected capital expenditures.
These forward-looking statements are subject to known and unknown risks and uncertainties, which could cause
actual results to differ materially from those anticipated including, without limitation: general volatility of the
capital markets and the market price of our common stock; changes in our business or investment strategy;
availability, terms and deployment of capital; availability of qualified personnel; changes in our industry and the
market in which we operate, interest rates or the general economy, and the degree and nature of our competition.
These and other risk factors are more fully discussed in each company's filings with the Securities and Exchange
Commission.
EBITDA is defined as net income before interest, taxes, depreciation and amortization. EBITDA yield is defined as
trailing twelve month EBITDA divided by the purchase price. A capitalization rate is determined by dividing the
property's net operating income by the purchase price. Net operating income is the property's funds from
operations minus a capital expense reserve of either 4% or 5% of gross revenues. Hotel EBITDA flow-through is
the change in Hotel EBITDA divided by the change in total revenues. EBITDA, FFO, AFFO, CAD and other terms
are non-GAAP measures, reconciliations of which have been provided in prior earnings releases and filings with
the SEC.
This overview is for informational purposes only and is not an offer to sell, or a solicitation of an offer to buy or
sell, any securities of Ashford Hospitality Trust, Inc., Ashford Hospitality Prime, Inc., Ashford Inc., or any of their
respective affiliates, and may not be relied upon in connection with the purchase or sale of any such security.
Company Overview
Focus on Hotels
The only publicly-traded asset manager focused solely on hospitality
40+ years as a hotel owner, operator, and investor
$6.3 billion hotel AUM managed via two public lodging REITs
$66.4 million of advisory fees in the trailing 12-month period
Ritz-Carlton – St. Thomas, V.I.
Proven Performance
Best-in-class hotel operational track record
Long history of accessing capital to fuel accretive growth
Outperformed peers in total shareholder returns
Strong alignment of interest with high insider ownership
Sofitel – Chicago, IL
Expand existing platforms accretively & accelerate performance for incentive fees
Start new investment platforms for additional base and incentive fees
Invest in or incubate strategic businesses that can achieve accelerated growth
through Ashford, especially by leveraging our deep knowledge and extensive
relationships within the hospitality sector
Multiple Paths to Growth
Bardessono – Napa Valley, CA
Hospitality asset
management
Core platform with high
growth potential
Growth-focused
business model
Long-term value
creation
Page 3 Ashford Company Presentation – September 2017 Data as of 6/30/2017
Financial Snapshot
Page 4 Ashford Company Presentation – September 2017
(1) Stock data as of 9/22/2017 (fully diluted), all other data as of 6/30/2017
(2) Average of AINC Peers: AAMC, ARES, FSAM, KW, LADR, OZM, PZN, RMR
(3) Includes $436K of subsidiary debt & $1.8 million of redeemable non-controlling interest
June 30, 2017
ASSETS ($ in thousands)
Cash and cash equivalents 36,972$
Other assets 42,493
Total assets 79,465$
LIABILITIES AND EQUITY
Corporate level debt -$
Other liabilities
(3)
46,769
Total liabilities 46,769
Total equity 32,696
Total liabilities and equity 79,465$
Balance Sheet Data(1)
Stock Data(1)
Ticker: AINC
(NYSE American)
Last Price: $55.72
52-Week High: $65.70
52-Week Low: $38.11
Market Cap: $126.2M
YTD 2016 YTD 2017
$9,281
YTD 2016
$2.74
YTD 2017
$3.64 $6,221
Analyst Coverage:
Bryan Maher (FBR)
Earnings Data(1)
Adjusted Net Income
per Share
Adjusted EBITDA
($ in thousands)
+29.2% YTD TSR(1)
+5.4% YTD TSR(1),(2)
Strong balance sheet Well positioned for growth Earnings momentum Available cash
Corporate Structure
Highly-aligned
platform
Provide diverse return
streams to shareholders
Charge fees for
advisory services
Invest in high-growth
businesses
Spun out from Ashford Hospitality Trust in 2014
Asset management company serving the hospitality industry
Advisor to two publicly-traded REITs
$6.3 billion of assets under management
Ashford Inc. (NYSE American: AINC)(1)
Publicly-traded hotel REIT
(NYSE: AHP)
$1.8 billion gross assets
Luxury hotels and resorts
13 hotels – nearly 4,000 rooms
Publicly-traded hotel REIT
(NYSE: AHT)
$5.7 billion gross assets
Full-service and upper-upscale
hotels in diversified markets
120 hotels – 25,000+ rooms
Provide asset management & advisory services to REITs
Pay base advisory, incentive, and other fees
Make direct investments
Accelerate returns
& earnings growth
Page 5 Ashford Company Presentation – September 2017
(1) All data as of 6/30/2017
(2) Anticipated to close in 2017
(2)
Expansive Footprint
Large, public company
presence
Institutional quality
investment platform
Robust operational
infrastructure
Broad geographic
asset diversity
Page 6 Ashford Company Presentation – September 2017 Data as of 6/30/2017
Diverse Markets & Segments
Headquarters in Dallas, TX with over 100 corporate employees
One of the largest North American hotel portfolios with close to 30,000 rooms
and 130+ hotels
Geographic diversity in 32 states, Washington D.C., and U.S. Virgin Islands
Park Hyatt – Beaver Creek, CO
Marriott – Beverly Hills, CA
The Churchill – Washington D.C.
Ashford Properties
Strategic Rationale
Expand asset base Maximize platform value
Extend additional
services to REITs
Create growth with
“accelerator” investments
Strategic Fee-Based Businesses & Services
Investment Management – Cash management,
hedging & trading/execution services
Other Services – Debt brokerage, insurance claim
processing & other fee-based services
2. Value-add services beyond asset management
Asset Management Services (Core Platform)
Potential for Future Investment Platforms
AHP – $1.8 billion gross assets(2)
AINC Key Money – Helps REITs accretively
fuel asset growth
AHT – $5.7 billion gross assets(2)
1. Base and incentive fees from REIT platforms
OpenKey – Keyless entry mobile app
Pure Rooms – Hypoallergenic hotel rooms
J&S Audio Visual(1) – A/V, show & event services
3. “Accelerator” investments
MULTIPLE GROWING FEE STREAMS
ACCRETIVE ASSET GROWTH DRIVES FEES
70 bps base advisory fee on total market cap
High operating leverage + attractive margins
Page 7 Ashford Company Presentation – September 2017
(1) Anticipated to close in 2017
(2) Data as of 6/30/2017
Asset Growth & Safety
Historical track
record of growth
Consistent, responsible
asset growth
Disciplined, long-term
growth plan
Proactive risk
management
Opportunistically Expand Asset Base
+26.3% CAGR since 2003 AHT IPO(1)
Spun-out luxury segment in 2013 to spur growth
Potential for select-service hotel / other platforms
Focused on creating long-term shareholder value
for all platforms
Active risk management mitigated
loss of AUM during financial crisis
Systematically Preserve Asset Base
Actively manage downside risk
Interest rate derivatives produced $234M of
income between 2008-2013
As of 6/30/2017, managed REITs hold $534M of
cash and cash equivalents
AINC Managed Assets(2) (LHS-$ millions)
SPX declined -38.5%
during financial crisis(2)
(RHS-Normalized)
Page 8 Ashford Company Presentation – September 2017
(1) Data as of 6/30/2017 and based on quarterly balance sheet assets
(2) Data as of 6/30/2017 and based on quarterly and year end data
Growth Fueled by Broad Access to Capital
Long track record of
accessing capital
Access to capital
leads to growth
Broad sourcing of
equity & debt capital
Capital markets
expertise
$553M preferred stock at AHT
Preferred Equity(1)
Ashford employs the use of preferred equity as a key
component of its REITs’ capital structures
(Latest offering priced Q3 2017)
$124M preferred stock at AHP
(Latest offering priced Q1 2017)
COMMON
EQUITY
PREFERRED
EQUITY
DEBT CAPITAL INSTITUTIONAL
CAPITAL
ACCESS TO
CAPITAL
$715 million AHT
$1.2B combined market cap
$126 million AINC(2)
Common Equity(1)
Ashford has effectively utilized the public equity markets
since its IPO of Ashford Trust in 2003
$384 million AHP
Currently $5B of non-recourse, property
level real estate debt at managed REITs
Sourced recent acquisition loan for
announced J&S transaction
Ashford believes that optimal operating
leverage greatly benefits shareholders
Debt Financing(1)
Closed more than $9 billion of
debt financings since 2003
Institutional Capital
Ashford & its principals have deep
experience partnering with large, well-
known institutions and family offices
Prudential Real Estate
Gordon Getty Trust
Soros Fund Management
Blackstone
Olympus Partners Goldman Sachs
Page 9 Ashford Company Presentation – September 2017
(1) Data as of 6/30/2017
(2) Data as of 9/22/2017 (fully diluted)
Accelerated Growth via Key Money
Invest capital to
accelerate REIT growth
Mutually beneficial growth
REITs acquire assets at
an attractive discount
Incremental AUM
drives fee revenue
REIT Benefits
Effective purchase price decreases with key money
Further alignment of interest with manager benefits
shareholders
Reduced equity investment enhances returns
Key money facilitates acquisitions that may
otherwise be uneconomic
AINC Benefits
Incremental acquisitions deliver high-margin fee growth
Accretive acquisitions should generate incentive fees
Increased AUM drives base advisory fees
Incremental fees for other services and businesses
further augment growth
Small amounts of capital can drive AUM growth
PROPERTY
LEVEL
DEBT
REIT EQUITY
PROPERTY
LEVEL
DEBT
REIT EQUITY
KEY MONEY
Key Money reduces REIT effective purchase price
Key Money generates base
and incentive fees for AINC
Traditional Acquisition Key Money Acquisition
Page 10 Ashford Company Presentation – September 2017
Attractive Value in Advisory Agreements
Total AHT AHP
Valuable, long-term
contracts
Excess value may
support stock
Intrinsic value helps
protect downside
Analyst estimate above
current market value
Advisory Agreements
Long-term advisory agreements lock in stable, recurring revenue stream from managed REIT platforms
70 bps base advisory fees on total market capitalization
Base fees cannot decrease more than 10% YoY
Additional incentive fees based on total shareholder return
outperformance
Cannot be terminated without substantial payment to AINC
10-year term with 5-year (AHT) and 10-year (AHP) renewals
Valued at
+402% of
Current
Mkt Cap
CURRENT AINC MARKET CAP $126M(3)
$154M(1),(2) $354M(1),(2)
Analyst estimate(2) of
termination fee for
advisory agreements
+ Analyst estimate(2) of AHT and AHP termination
fees is more than 4x AINC’s current market cap
$381M
Excess
Value
Page 11 Ashford Company Presentation – September 2017
(1) Canaccord estimate 8/7/2017 (AHT), Canaccord estimate 8/6/2017 (AHP)
(2) Canaccord Genuity suspended industry coverage on 9/8/2017
(3) Bloomberg data as of 9/22/2017 (fully diluted)
Operational Excellence
Hotel operating
expertise
Deliver EBITDA and
RevPAR outperformance
Benefits from affiliated
property manager
Best-in-class asset
management
Value Creation Through Active Management
AINC and REITs alignment drives performance
Affiliated property management delivers results
Accretive EBITDA margins and flow-throughs
Strong RevPAR gains relative to peers
Operating Performance 3-Year Averages (2015, 2016, and YTD 2017 as of 6/30)(1),(2)
Hotel EBITDA
Flow-Through
Hotel EBITDA
Margin Growth (bps)
Hotel EBITDA
% Change YoY
Hotel RevPAR
Growth YoY
Page 12 Ashford Company Presentation – September 2017
(1) Based on reported financial results for AHT and AHP; EBITDA and other terms are non-GAAP
measures, reconciliations of which have been provided in prior earnings releases and SEC filings
(2) REIT Peers: APLE, CHSP, CLDT, DRH, FCH, HST, HT, INN, LHO, PEB, PK, RHP, RLJ, SHO, XHR
Proven Shareholder Returns
Significant TSR outperformance over multiple time periods
Since 2003 IPO
Attractive long-term
returns
Exceptional performance
through multiple cycles
Significantly
outperform peers
Strong alignment of
insiders & shareholders
Total Shareholder Returns(1),(2),(3)
Ashford has consistently and significantly outperformed its peers over the long-term
10-Year
5-Year YTD
Page 13 Ashford Company Presentation – September 2017
(1) Bloomberg data as of 9/22/2017
(2) AHT Peers: CHSP, CLDT, DRH, FCH, HST, HT, INN, LHO, RLJ, SHO
(3) AINC Peers: AAMC, ARES, FSAM, KW, LADR, OZM, PZN, RMR
Strong Alignment of Interests
PEER AVERAGE 17.7%
Focused strategy of
alignment
Focused on producing
shareholder returns
High insider ownership
Alignment with
managed platforms
Highest Insider Ownership(1),(2)
Ashford insiders’ and managed REITs’ high ownership percentage of AINC demonstrates a commitment to fully align themselves
with shareholders, which in the past has been key to the firm’s strong performance
One of the most highly aligned management teams in the peer group
AINC’s insider and managed REITs’ ownership is more than 3x the peer average
High insider ownership is one of the keys
to Ashford’s strong long-term performance
AHT Ownership 29.6%
AHP Ownership 9.6%
Page 14 Ashford Company Presentation – September 2017
(1) Bloomberg data as of 9/22/2017
(2) Includes direct interests, indirect interests, and related party interests
Hotel industry experts
Seasoned veterans with
excellent long-term returns
Decades working
together
Experience throughout
market cycles
Executive Leadership
Page 15 Ashford Company Presentation – September 2017 Data as of 6/30/2017
Monty Bennett – CEO
28 years of hospitality
experience
28 years with Ashford
and predecessor
Cornell School of Hotel
Administration, BS
Cornell S.C. Johnson
School, MBA
David Brooks – COO and General Counsel
32 years of hospitality & legal experience
25 years with Ashford and predecessor
University of North Texas, BS
University of Houston, JD
Mark Nunneley, CPA – CAO
32 years of hospitality experience
32 years with Ashford and predecessor
Pepperdine University, BS
University of Houston, MS
Deric Eubanks, CFA – CFO
17 years of hospitality experience
14 years with Ashford
3 years with ClubCorp
Southern Methodist University, BBA
Rob Hays – CSO
12 years of hospitality experience
12 years with Ashford
3 years M&A at Dresser Inc. & Merrill Lynch
Princeton University, AB
Jeremy Welter – EVP of Asset Management
11 years of hospitality experience
11 years with Ashford
5 years with Stephens Investment Bank
Oklahoma State University, BS
Douglas Kessler – President
33 years of real estate & hospitality experience
15 years with Ashford and predecessor
10 years with Goldman Sachs Whitehall Funds
Stanford University, BA & MBA
Conclusion
Focus on Hotels
The only publicly-traded asset manager focused solely on hospitality
40+ years as a hotel owner, operator, and investor
$6.3 billion hotel AUM managed via two public lodging REITs
$66.4 million of advisory fees in the trailing 12-month period
Ritz-Carlton – St. Thomas, V.I.
Proven Performance
Best-in-class hotel operational track record
Long history of accessing capital to fuel accretive growth
Outperformed peers in total shareholder returns
Strong alignment of interest with high insider ownership
Sofitel – Chicago, IL
Expand existing platforms accretively & accelerate performance for incentive fees
Start new investment platforms for additional base and incentive fees
Invest in or incubate strategic businesses that can achieve accelerated growth
through Ashford, especially by leveraging our deep knowledge and extensive
relationships within the hospitality sector
Multiple Paths to Growth
Bardessono – Napa Valley, CA
Hospitality asset
management
Core platform with high
growth potential
Growth-focused
business model
Long-term value
creation
Page 16 Ashford Company Presentation – September 2017 Data as of 6/30/2017
Ashford Inc.
(NYSE American: AINC)
14185 Dallas Parkway, Suite 1100 ● Dallas, TX 75254
P: 972-490-9600 ● www.ashfordinc.com
Park Hyatt Beaver Creek Resort & Spa – Beaver Creek, CO
AINC COMPANY PRESENTATION – SEPTEMBER 2017
APPENDIX: STRATEGIC INVESTMENTS
Pier House Resort & Spa – Key West, FL
AINC COMPANY PRESENTATION – SEPTEMBER 2017
Strategic Investments - OpenKey
Unprecedented Industry Growth
OpenKey is now one of the largest universal mobile key
platforms in the world, growing 300% year-over-year in its
hotel subscriber base
Expected to have 35,000 hotel rooms under contract over the
next 12-18 months
Currently servicing hotels in 8 countries
Mobile platform that provides customers with digital room
keys prior to arrival
Allows guest to go straight to their room, bypassing front
desk check-in
Notifies hotel management of guest’s arrival when guests
unlock their door
Provides hotels with rich customer data that enables them to
optimize marketing and sales initiatives
Innovative Front-End Mobile Check-in Technology Platform
Page 19 Ashford Company Presentation – September 2017
Strategic Investments – PURE Rooms
PURE Room Solutions
Leading provider of hypo-allergenic rooms in the
hospitality industry
7-step process that eliminates and protects against 98-
100% of viruses, bacteria and other irritants
Currently serves more than 2,400 rooms throughout the
United States in 160+ hotels
Revenue on Multiple Fronts
Allergy friendly rooms are increasingly demanded
Hotels can charge a premium for each room booked utilizing PURE technology, thus increasing a property’s
ADR and bottom line
Ashford can leverage its industry relationships to push PURE in other platforms, thus increasing fee
generation back to PURE and Ashford
After inclusion of all Trust and Prime hotels, net income and adjusted EBITDA are expected to increase by
$434,000 and $257,000 respectively
Page 20 Ashford Company Presentation – September 2017
Strategic Investments – J&S Audio Visual
Leading Provider of Audio Visual Services
J&S is one of the largest independent
providers of audio visual services,
including:
Hospitality Services
Show and Event Services
Creative Services
Design and Integration
Operates throughout the U.S., Mexico, and
the Dominican Republic
Multi-year contracts in place with 55 hotel
and convention centers comprising over
2,500 annual events, 500 venues, and 650
clients
Synergistic Relationship
After inclusion as Ashford’s preferred audio visual
service provider, net income and adjusted EBITDA
are expected to increase by $2.5 million and $5.2
million respectively
J&S will become the preferred audio visual
provider for Ashford’s REIT platforms
Ashford will acquire an 85% controlling interest
Anticipated to close before end of 2017
Page 21 Ashford Company Presentation – September 2017