Attached files
| file | filename |
|---|---|
| 8-K - FORM 8-K - ZILLOW GROUP, INC. | d379180d8k.htm |
Exhibit 99.1
| Contacts: | ||
| Raymond Jones | Katie Curnutte | |
| Investor Relations | Public Relations | |
| 206-470-7137 | press@zillow.com | |
| ir@zillowgroup.com |
ZILLOW GROUP REPORTS RECORD FIRST QUARTER 2017 RESULTS
| • | Revenue increased 32% year-over-year to a record $245.8 million. |
| • | Full-year Revenue outlook raised to a range of $1.050 billion to $1.065 billion. |
| • | Zillow Group brands’ mobile apps and websites reached more than 166 million average monthly unique users in the first quarter of 2017 and an all-time high of nearly 180 million unique users in March 2017. |
| • | Visits to Zillow Group brands’ mobile apps and websites, including Zillow, Trulia and StreetEasy, increased 18% year-over-year to more than 1.5 billion in the first quarter of 2017. |
SEATTLE – May 4, 2017 – Zillow Group, Inc. (NASDAQ:Z) (NASDAQ:ZG), which houses a portfolio of the largest and most vibrant real estate and home-related brands on mobile and the web, today announced its consolidated financial results for the three months ended March 31, 2017.
“Zillow Group’s strong first quarter performance across the board was a tremendous start to 2017,” said Zillow Group CEO Spencer Rascoff. “We beat our own expectations and surpassed last year’s seasonal annual traffic peak by reaching an all-time high of unique users in March. We are thrilled with our first quarter results, which demonstrate that as consumers become more engaged, real estate agents and brokerages become more successful on our platform.”
First Quarter 2017 Financial Highlights
| • | Revenue increased 32% to $245.8 million from $186.0 million in the first quarter of 2016. |
| • | Marketplace Revenue increased 36% to $230.3 million from $169.0 million in the first quarter of 2016. |
| • | Premier Agent Revenue increased 30% to $175.3 million from $134.5 million in the first quarter of 2016. |
| • | Other Real Estate Revenue1 increased 93% to $34.8 million from $18.0 million in the first quarter of 2016. |
| 1 | Other Real Estate Revenue primarily includes Zillow Group Rentals, agent services, dotloop, Naked Apartments, and other offerings to endemic advertisers that are not traditional display advertising, including New Construction, which includes advertising services for homebuilders. |
| • | Mortgages Revenue increased 23% to $20.3 million from $16.5 million in the first quarter of 2016. |
| • | Display Revenue decreased 9% to $15.4 million from $17.0 million in the first quarter of 2016. The decrease is primarily a result of the company’s strategy to deemphasize display advertising and improve the user experience. |
| • | GAAP net loss was $4.6 million, or 2% of Revenue, in the first quarter of 2017, compared to GAAP net loss of $47.6 million, or 26% of Revenue, in the first quarter of 2016. |
| • | Adjusted EBITDA was $54.8 million, or 22% of Revenue, in the first quarter of 2017, which was an increase from $1.9 million, or 1% of Revenue, in the first quarter of 2016. |
Operating and Business Highlights
| • | More than 166 million average monthly unique users visited Zillow Group brands’ mobile apps and websites during the first quarter of 2017, an increase of 7% year-over-year. Zillow Group brands’ mobile apps and websites reached an all-time high of nearly 180 million unique users in March 2017. |
| • | Visits to Zillow Group brands’ mobile apps and websites, Zillow, Trulia and (beginning in March 2017) StreetEasy, increased 18% year-over-year to more than 1.5 billion in the first quarter of 2017. Premier Agent revenue per visit increased 10% to $0.114 from $0.104 in the same period last year. |
| • | The number of Premier Agent accounts spending more than $5,000 per month grew by 98% year-over-year and increased 86% on a total dollar basis. |
| • | Total sales to Premier Agents who have been customers for more than one year increased 54% year-over-year for the first quarter of 2017. |
| • | Sales to existing Premier Agents accounted for 63% of total bookings for the first quarter of 2017. |
Business Outlook – Second Quarter and Full Year 2017
For full year 2017, Zillow Group is increasing its outlook for Revenue to a range of $1.050 billion to $1.065 billion, which represents a 25% year-over-year increase at the midpoint of the range.
Zillow Group is raising its full year 2017 Adjusted EBITDA outlook to a range of $215 million to $230 million, which represents 21% of Revenue at the midpoint of the range. For 2017, the company is choosing to increase its investment in advertising, which supports growth in users and visits, at a rate that is lower than revenue growth. In line with the typical seasonality of the real estate industry, advertising spend is expected to be greatest in the second quarter, accounting for more than one third of Zillow Group’s annual advertising budget, with the fourth quarter being the lightest. Accordingly, Zillow Group expects these seasonal changes in advertising investment to impact quarterly Adjusted EBITDA proportionally throughout the year.
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The following table presents Zillow Group’s business outlook for the periods presented:
| Zillow Group Outlook as of May 4, 2017 |
Three Months Ending June 30, 2017 |
Year Ending December 31, 2017 | ||
| (in millions) | ||||
| Revenue |
$257 to $262 | $1,050 to $1,065 | ||
| Premier Agent revenue |
$185 to $187 | $757 to $765 | ||
| Other real estate revenue |
$36 to $37 | $147 to $151 | ||
| Mortgages revenue |
$20 to $21 | $80 to $82 | ||
| Display revenue |
$16 to $17 | $66 to $67 | ||
| Operating expenses |
$284 to $289 | *** | ||
| Net loss |
$(34.8) to $(29.8) | $(32) to $(17) | ||
| Adjusted EBITDA (1) |
$27 to $32 | $215 to $230 | ||
| Depreciation and amortization |
$27 to $29 | $113 to $118 | ||
| Share-based compensation expense |
$27 to $29 | $106 to $111 | ||
| Capital expenditures |
*** | $48 to $50 | ||
| Weighted average shares outstanding – basic |
183.5 to 185.5 | 184.0 to 186.0 | ||
| Weighted average shares outstanding – diluted |
191.5 to 193.5 | 192.0 to 194.0 |
*** Outlook not provided
| (1) | A reconciliation of forecasted Adjusted EBITDA to forecasted net loss is provided below in this press release. |
Conference Call and Webcast Information
Zillow Group’s CEO Spencer Rascoff and CFO Kathleen Philips will host a live conference call and webcast to discuss the results today at 2 p.m. Pacific Time (5 p.m. Eastern Time). A copy of management’s prepared remarks will be made available on the investor relations section of Zillow Group’s website at http://investors.zillowgroup.com/results.cfm prior to the live conference call and webcast to allow analysts and investors additional time to review the details of the results.
Zillow Group’s management will first read the prepared remarks and then answer questions submitted via Sli.do, in addition to answering questions from dialed-in participants, during the live conference call. Questions may be submitted at www.slido.com using the event code #ZEarnings.
A link to the live webcast of the conference call will be available on the investor relations section of Zillow Group’s website at http://investors.zillowgroup.com/results.cfm. The live call may also be accessed via phone at (877) 643-7152 toll-free domestically and at (443) 863-7921 internationally. Following completion of the call, a recorded replay of the webcast will be available on the investor relations section of Zillow Group’s website.
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that involve risks and uncertainties, including, without limitation, statements regarding our business outlook, strategic priorities, and operational plans for 2017. Statements containing words such as “may,” “believe,” “anticipate,” “expect,” “intend,” “plan,” “project,” “will,” “projections,” “continue,” “business outlook,” “forecast,” “estimate,” “outlook,” “guidance,” or similar expressions constitute forward-looking statements. Differences in Zillow Group’s actual results from those described in these forward-looking statements may result from actions taken by Zillow Group as well as from risks and uncertainties beyond Zillow Group’s control. Factors that may contribute to such differences include, but are not limited to, Zillow Group’s ability to maintain and effectively manage an adequate rate of growth; Zillow Group’s ability to maintain or establish relationships with listings and data providers; the impact of the real estate industry on Zillow Group’s business; Zillow Group’s ability to innovate and provide products and services that are attractive to its users and advertisers; Zillow Group’s ability to increase awareness of the Zillow Group brands; Zillow Group’s ability to attract consumers to Zillow Group’s mobile applications and websites; Zillow Group’s ability to compete successfully against existing or future competitors; the impact of pending litigation and other legal and regulatory matters; Zillow Group’s ability to successfully integrate and realize the benefits of our past or future strategic acquisitions or investments; the reliable performance of Zillow Group’s network infrastructure and content delivery processes; and Zillow Group’s ability to protect its intellectual property. The foregoing list of risks and uncertainties is illustrative, but is not exhaustive. For more information about potential factors that could affect Zillow Group’s business and financial results, please review the “Risk Factors” described in Zillow Group’s Annual Report on Form 10-K for the year ended December 31, 2016 filed with the Securities and Exchange Commission, or SEC, and in Zillow Group’s other filings with the SEC. Except as may be required by law, Zillow Group does not intend, and undertakes no duty, to update this information to reflect future events or circumstances.
Use of Non-GAAP Financial Measures
To provide investors with additional information regarding our financial results, this press release includes references to Adjusted EBITDA (including forecasted Adjusted EBITDA) and non-GAAP net income (loss) per share, which are non-GAAP financial measures. We have provided a reconciliation of Adjusted EBITDA (historical and forecasted) to net loss (historical and forecasted), the most directly comparable GAAP financial measure, and a reconciliation of net income (loss), adjusted, to net loss, as reported on a GAAP basis, and the calculations of non-GAAP net income (loss) per share – basic and diluted, within this earnings release.
Adjusted EBITDA is a key metric used by our management and board of directors to measure operating performance and trends, and to prepare and approve our annual budget. The exclusion of certain expenses in calculating Adjusted EBITDA facilitates operating performance comparisons on a period-to-period basis.
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Our use of Adjusted EBITDA has limitations as an analytical tool, and you should not consider it in isolation or as a substitute for analysis of our results as reported under GAAP. Some of these limitations are:
| • | Adjusted EBITDA does not reflect our cash expenditures or future requirements for capital expenditures or contractual commitments; |
| • | Adjusted EBITDA does not reflect changes in, or cash requirements for, our working capital needs; |
| • | Adjusted EBITDA does not consider the potentially dilutive impact of share-based compensation; |
| • | Although depreciation and amortization are non-cash charges, the assets being depreciated and amortized may have to be replaced in the future, and Adjusted EBITDA does not reflect cash capital expenditure requirements for such replacements or for new capital expenditure requirements; |
| • | Adjusted EBITDA does not reflect acquisition-related costs; |
| • | Adjusted EBITDA does not reflect interest expense or other income; |
| • | Adjusted EBITDA does not reflect income tax benefits; and |
| • | Other companies, including companies in our own industry, may calculate Adjusted EBITDA differently than we do, limiting its usefulness as a comparative measure. |
Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net loss and our other GAAP results.
Our presentation of non-GAAP net income (loss) per share excludes the impact of share-based compensation expense, acquisition-related costs and income tax benefits. This measure is not a key metric used by our management and board of directors to measure operating performance or otherwise manage the business. However, we provide non-GAAP net income (loss) per share as supplemental information to investors, as we believe the exclusion of share-based compensation expense, acquisition-related costs and income taxes facilitates investors’ operating performance comparisons on a period-to-period basis. You should not consider these metrics in isolation or as substitutes for analysis of our results as reported under GAAP.
About Zillow Group
Zillow Group (NASDAQ:Z) (NASDAQ:ZG) houses a portfolio of the largest real estate and home-related brands on mobile and the web. The company’s brands focus on all stages of the home lifecycle: renting, buying, selling and financing. Zillow Group is committed to empowering consumers with unparalleled data, inspiration and knowledge around homes, and connecting them with the right local professionals to help. The Zillow Group portfolio of consumer brands includes real estate and rental marketplaces Zillow®, Trulia®, StreetEasy®, HotPads®, Naked Apartments® and RealEstate.com. In addition, Zillow Group works with tens of thousands of real estate agents, lenders and rental professionals, helping maximize business opportunities and connect to millions of consumers. The company operates a number of business brands for real estate, rental and mortgage professionals, including Mortech®, dotloop® and Bridge Interactive™. The company is headquartered in Seattle.
Please visit http://investors.zillowgroup.com, www.zillowgroup.com/ir-blog, and www.twitter.com/zillowgroup, where Zillow Group discloses information about the company, its financial information, and its business which may be deemed material.
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The Zillow Group logo is available at http://zillowgroup.mediaroom.com/logos-photos.
Zillow, Premier Agent, Mortech, StreetEasy and HotPads are registered trademarks of Zillow, Inc. Trulia is a registered trademark of Trulia, LLC. dotloop is a registered trademark of DotLoop, LLC. Naked Apartments is a registered trademark of Naked Apartments, LLC. Bridge Interactive is a trademark of Zillow, Inc.
Twitter is a registered trademark of Twitter, Inc.
(ZFIN)
6
Reported Consolidated Results
ZILLOW GROUP, INC.
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(in thousands)
| March 31, 2017 |
December 31, 2016 |
|||||||
| Assets |
||||||||
| Current assets: |
||||||||
| Cash and cash equivalents |
$ | 261,524 | $ | 243,592 | ||||
| Short-term investments |
297,520 | 262,870 | ||||||
| Accounts receivable, net |
41,868 | 40,527 | ||||||
| Prepaid expenses and other current assets |
29,559 | 34,817 | ||||||
|
|
|
|
|
|||||
| Total current assets |
630,471 | 581,806 | ||||||
| Restricted cash |
1,053 | 1,053 | ||||||
| Property and equipment, net |
94,945 | 98,288 | ||||||
| Goodwill |
1,927,450 | 1,923,480 | ||||||
| Intangible assets, net |
525,771 | 527,464 | ||||||
| Other assets |
17,404 | 17,586 | ||||||
|
|
|
|
|
|||||
| Total assets |
$ | 3,197,094 | $ | 3,149,677 | ||||
|
|
|
|
|
|||||
| Liabilities and shareholders’ equity |
||||||||
| Current liabilities: |
||||||||
| Accounts payable |
$ | 4,157 | $ | 4,257 | ||||
| Accrued expenses and other current liabilities |
43,742 | 38,427 | ||||||
| Accrued compensation and benefits |
26,596 | 24,057 | ||||||
| Deferred revenue |
30,875 | 29,154 | ||||||
| Deferred rent, current portion |
1,451 | 1,347 | ||||||
|
|
|
|
|
|||||
| Total current liabilities |
106,821 | 97,242 | ||||||
| Deferred rent, net of current portion |
15,384 | 15,298 | ||||||
| Long-term debt |
371,757 | 367,404 | ||||||
| Deferred tax liabilities and other long-term liabilities |
134,146 | 136,146 | ||||||
|
|
|
|
|
|||||
| Total liabilities |
628,108 | 616,090 | ||||||
| Shareholders’ equity: |
||||||||
| Class A common stock |
5 | 5 | ||||||
| Class B common stock |
1 | 1 | ||||||
| Class C capital stock |
12 | 12 | ||||||
| Additional paid-in capital |
3,071,664 | 3,030,854 | ||||||
| Accumulated other comprehensive loss |
(267 | ) | (242 | ) | ||||
| Accumulated deficit |
(502,429 | ) | (497,043 | ) | ||||
|
|
|
|
|
|||||
| Total shareholders’ equity |
2,568,986 | 2,533,587 | ||||||
|
|
|
|
|
|||||
| Total liabilities and shareholders’ equity |
$ | 3,197,094 | $ | 3,149,677 | ||||
|
|
|
|
|
|||||
7
ZILLOW GROUP, INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
(in thousands, except per share data)
| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Revenue |
$ | 245,775 | $ | 185,982 | ||||
| Costs and expenses: |
||||||||
| Cost of revenue (exclusive of amortization) (1)(2) |
20,232 | 16,203 | ||||||
| Sales and marketing (2) |
105,940 | 99,101 | ||||||
| Technology and development (2) |
72,868 | 60,371 | ||||||
| General and administrative (2) |
45,466 | 57,791 | ||||||
| Acquisition-related costs |
105 | 593 | ||||||
|
|
|
|
|
|||||
| Total costs and expenses |
244,611 | 234,059 | ||||||
|
|
|
|
|
|||||
| Income (loss) from operations |
1,164 | (48,077 | ) | |||||
| Other income |
953 | 681 | ||||||
| Interest expense |
(6,723 | ) | (1,573 | ) | ||||
|
|
|
|
|
|||||
| Loss before income taxes |
(4,606 | ) | (48,969 | ) | ||||
| Income tax benefit |
— | 1,364 | ||||||
|
|
|
|
|
|||||
| Net loss |
$ | (4,606 | ) | $ | (47,605 | ) | ||
|
|
|
|
|
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| Net loss per share – basic and diluted |
$ | (0.03 | ) | $ | (0.27 | ) | ||
| Weighted-average shares outstanding – basic and diluted |
183,158 | 178,686 | ||||||
|
|
||||||||
| (1) Amortization of website development costs and intangible assets included in technology and development |
$ | 23,261 | $ | 20,059 | ||||
| (2) Includes share-based compensation expense as follows: |
||||||||
| Cost of revenue |
$ | 903 | $ | 786 | ||||
| Sales and marketing |
5,530 | 5,203 | ||||||
| Technology and development |
8,491 | 6,759 | ||||||
| General and administrative |
11,471 | 12,803 | ||||||
|
|
|
|
|
|||||
| Total |
$ | 26,395 | $ | 25,551 | ||||
|
|
|
|
|
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| Other Financial Data: |
||||||||
| Adjusted EBITDA (3) |
$ | 54,799 | $ | 1,874 | ||||
| (3) | See above for more information regarding our presentation of Adjusted EBITDA. |
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ZILLOW GROUP, INC.
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)
| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Operating activities |
||||||||
| Net loss |
$ | (4,606 | ) | $ | (47,605 | ) | ||
| Adjustments to reconcile net loss to net cash provided by operating activities, net of amounts assumed in connection with acquisitions: |
||||||||
| Depreciation and amortization |
27,135 | 23,807 | ||||||
| Share-based compensation expense |
26,395 | 25,551 | ||||||
| Amortization of discount and issuance costs on 2021 Notes |
4,353 | — | ||||||
| Release of valuation allowance on certain deferred tax assets |
— | 1,364 | ||||||
| Loss on disposal of property and equipment |
999 | 1,436 | ||||||
| Bad debt expense |
718 | 313 | ||||||
| Deferred rent |
190 | (7 | ) | |||||
| Amortization of bond premium |
223 | 430 | ||||||
| Changes in operating assets and liabilities: |
||||||||
| Accounts receivable |
(2,059 | ) | (2,770 | ) | ||||
| Prepaid expenses and other assets |
4,737 | 2,708 | ||||||
| Accounts payable |
53 | 1,594 | ||||||
| Accrued expenses and other current liabilities |
4,683 | 2,793 | ||||||
| Accrued compensation and benefits |
2,539 | 8,759 | ||||||
| Deferred revenue |
1,598 | 3,294 | ||||||
| Other long-term liabilities |
— | (2,749 | ) | |||||
|
|
|
|
|
|||||
| Net cash provided by operating activities |
66,958 | 18,918 | ||||||
| Investing activities |
||||||||
| Proceeds from maturities of investments |
49,107 | 44,108 | ||||||
| Purchases of investments |
(84,008 | ) | (38,760 | ) | ||||
| Proceeds from sales of investments |
— | 4,795 | ||||||
| Decrease in restricted cash |
— | 1,962 | ||||||
| Purchases of property and equipment |
(14,163 | ) | (14,251 | ) | ||||
| Purchases of intangible assets |
(5,308 | ) | (2,675 | ) | ||||
| Proceeds from divestiture of business |
579 | — | ||||||
| Cash paid for acquisitions, net |
(6,002 | ) | (12,357 | ) | ||||
|
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|
|
|
|||||
| Net cash used in investing activities |
(59,795 | ) | (17,178 | ) | ||||
| Financing activities |
||||||||
| Proceeds from exercise of stock options |
11,006 | 1,682 | ||||||
| Value of equity awards withheld for tax liability |
(237 | ) | (117 | ) | ||||
|
|
|
|
|
|||||
| Net cash provided by financing activities |
10,769 | 1,565 | ||||||
| Net increase in cash and cash equivalents during period |
17,932 | 3,305 | ||||||
| Cash and cash equivalents at beginning of period |
243,592 | 229,138 | ||||||
|
|
|
|
|
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| Cash and cash equivalents at end of period |
$ | 261,524 | $ | 232,443 | ||||
|
|
|
|
|
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| Supplemental disclosures of cash flow information |
||||||||
| Noncash transactions: |
||||||||
| Capitalized share-based compensation |
$ | 2,868 | $ | 2,250 | ||||
| Write-off of fully depreciated property and equipment |
$ | 3,446 | $ | 6,834 | ||||
| Write-off of fully amortized intangible assets |
$ | 5,280 | $ | — | ||||
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Adjusted EBITDA
The following table presents a reconciliation of Adjusted EBITDA to net loss, the most directly comparable GAAP financial measure, for each of the periods presented (in thousands, unaudited):
| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Reconciliation of Adjusted EBITDA to Net Loss: |
||||||||
| Net loss |
$ | (4,606 | ) | $ | (47,605 | ) | ||
| Other income |
(953 | ) | (681 | ) | ||||
| Depreciation and amortization expense |
27,135 | 23,807 | ||||||
| Share-based compensation expense |
26,395 | 25,551 | ||||||
| Acquisition-related costs |
105 | 593 | ||||||
| Interest expense |
6,723 | 1,573 | ||||||
| Income tax benefit |
— | (1,364 | ) | |||||
|
|
|
|
|
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| Adjusted EBITDA |
$ | 54,799 | $ | 1,874 | ||||
|
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|
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The following table presents a reconciliation of forecasted Adjusted EBITDA to forecasted net loss for each of the periods presented (in thousands, unaudited):
| Three Months Ending June 30, 2017 |
Year Ending December 31, 2017 |
|||||||
| Reconciliation of Forecasted Adjusted EBITDA to Forecasted Net Loss: |
||||||||
| Forecasted Net loss |
$ | (32,250 | ) | $ | (24,500 | ) | ||
| Forecasted Other income |
(950 | ) | (3,800 | ) | ||||
| Forecasted Depreciation and amortization expense |
28,000 | 115,500 | ||||||
| Forecasted Share-based compensation expense |
28,000 | 108,500 | ||||||
| Forecasted Interest expense |
6,700 | 26,800 | ||||||
|
|
|
|
|
|||||
| Forecasted Adjusted EBITDA |
$ | 29,500 | $ | 222,500 | ||||
|
|
|
|
|
|||||
Non-GAAP Net Income (Loss) per Share
The following table presents a reconciliation of net income (loss), adjusted, to net loss, as reported on a GAAP basis, and the calculation of non-GAAP net income (loss) per share – basic and diluted, for each of the periods presented (in thousands, except per share data, unaudited):
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| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Net loss, as reported |
$ | (4,606 | ) | $ | (47,605 | ) | ||
| Share-based compensation expense |
26,395 | 25,551 | ||||||
| Acquisition-related costs |
105 | 593 | ||||||
| Income tax benefit |
— | (1,364 | ) | |||||
|
|
|
|
|
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| Net income (loss), adjusted |
$ | 21,894 | $ | (22,825 | ) | |||
|
|
|
|
|
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| Non-GAAP net income (loss) per share – basic |
$ | 0.12 | $ | (0.13 | ) | |||
| Non-GAAP net income (loss) per share – diluted |
$ | 0.11 | $ | (0.13 | ) | |||
| Weighted-average shares outstanding – basic |
183,158 | 178,686 | ||||||
| Weighted-average shares outstanding – diluted |
191,290 | 178,686 | ||||||
Revenue by Type
The following tables present our revenue by type and as a percentage of total revenue for each of the periods presented (in thousands, unaudited):
| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Revenue: |
||||||||
| Marketplace revenue: |
||||||||
| Premier Agent |
$ | 175,301 | $ | 134,529 | ||||
| Other real estate |
34,755 | 17,978 | ||||||
| Mortgages |
20,270 | 16,454 | ||||||
|
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|
|
|||||
| Total Marketplace revenue |
230,326 | 168,961 | ||||||
| Display revenue |
15,449 | 17,021 | ||||||
|
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|
|
|
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| Total revenue |
$ | 245,775 | $ | 185,982 | ||||
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| Three Months Ended March 31, |
||||||||
| 2017 | 2016 | |||||||
| Percentage of Total Revenue: |
||||||||
| Marketplace revenue: |
||||||||
| Premier Agent |
71 | % | 72 | % | ||||
| Other real estate |
14 | % | 10 | % | ||||
| Mortgages |
8 | % | 9 | % | ||||
|
|
|
|
|
|||||
| Total Marketplace revenue |
94 | % | 91 | % | ||||
| Display revenue |
6 | % | 9 | % | ||||
|
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|
|
|
|||||
| Total revenue |
100 | % | 100 | % | ||||
|
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11
Key Metrics
The following tables set forth our key metrics for each of the periods presented:
| Three Months Ended March 31, |
2016 to 2017 % Change | |||||||||
| 2017 | 2016 | |||||||||
| (in millions) | ||||||||||
| Average Monthly Unique Users (1) |
166.6 | 156.2 | 7% | |||||||
| Three Months Ended March 31, |
2016 to 2017 % Change | |||||||||
| 2017 | 2016 | |||||||||
| (in millions) | ||||||||||
| Visits (2) |
1,533.0 | 1,298.3 | 18% | |||||||
| (1) | We measure Zillow unique users with Google Analytics and Trulia unique users with Adobe Analytics (formerly called Omniture analytical tools). |
| (2) | Visits includes visits to Zillow’s and Trulia’s mobile apps and websites, and beginning in March 2017, also includes visits to StreetEasy’s mobile app and website. We measure Zillow and StreetEasy visits with Google Analytics and Trulia visits with Adobe Analytics. |
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