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True Drinks
Letter to Shareholders;
Provides 2017 Revenue Guidance
IRVINE, CA-- (Marketwire – April 3, 2017) – True Drinks
Holdings, Inc. (OTC PINK: TRUU) releases a Letter to Shareholders
from its CEO, Kevin Sherman.
“We found instead, that they first got the right people on
the bus, the wrong people off the bus, and the right people in the
right seats. And then they figured out where to drive it.”
– Good to
Great, Jim
Collins
Dear Shareholders,
As we come to the close of the first quarter of 2017, I am pleased
to share an update with you on the current status of True Drinks.
Last year was a year of repositioning for True Drinks and AquaBall
Naturally Flavored Water. In addition to introducing our new
preservative-free formula of AquaBall and commencing production
with Niagara Bottling and redesigning our bottle to increase
efficiencies and allow entrance into the convenience store channel,
we also revamped both our sales team and our sales strategy. The
revamp of our sales team started with the hiring of our EVP of
Sales, Jeff Culbertson, in April and continued with the addition of
two Kraft veterans as our National Sales Managers for the East and
West regions. We have also brought in new Regional Sales Managers
to handle our new sales strategy. Mr. Culbertson has refocused our
team on national and regional grocery chains and the convenience
store channel. Over the last nine months, we have developed a
robust National DSD (Direct Store Delivery) Network by entering
agreements with over 70 distributors in 45 states to service our
new account authorizations.
Our entire team from the top to the bottom was heavily involved in
this process. In fact, we have all participated in ride-alongs and
distributor kick-off events around the country in addition to our
daily roles. I am proud of what our team has accomplished. This
swift expansion of our brand confirms that we have the right
product at the right time with the right team.
Many of our distributor partners became active late in the first
quarter of 2017, while more are being onboarded in the second
quarter when the remainder of retailer shelf resets are taking
place. Our efforts over the last year have been leading up to this
large number of resets between March and May of this year. March
was a big month for AquaBall with over $800,000 in revenue, with
our first quarter finishing at over $1.5 million. With a
significant number of resets commencing in April and May, we
anticipate a robust second quarter and beyond given our
distribution which will reach over 7,000 grocery stores and 7,000
convenience stores by May. Overall, we are very confident in the
position we have put the company in to succeed in 2017. While we
have never before provided revenue guidance, we are now pleased to
release our 2017 gross revenue forecast of $10 million. In
addition, we have the necessary cash on our balance sheet to
execute our 2017 business plan.
Where does this all lead? First and foremost, AquaBall continues to
disrupt the children’s beverage category as a first mover and
the only zero sugar option among flavored beverages for children.
Secondly, we are the only children’s beverage that can engage
in the discussion around ending the trends of childhood obesity and
diabetes, two of the most significant health risks facing our
youth. Thirdly, we just received notice that we have been awarded
with Grocery Headquarters “Beverage Category Trailblazer
Award” which only solidifies our standing in a stale category
stacked with “me too” excessive sugary beverage
offerings for children. Lastly, rebuilding is never easy. It takes
tremendous passion, a relentless team effort, and ensuring that you
have the right people on the bus. This is a breakout year for
AquaBall. Perhaps our greatest challenge is the ability to engage
the endless opportunities before us including selling to schools
and the military, product innovation, strategic health-related
partnerships, and possible expansion to international markets, to
name a few.
Regards,
Kevin Sherman
Chief Executive Officer
About True Drinks, Inc.
True Drinks Holdings, Inc., the holding company for True Drinks,
Inc., is a healthy beverage provider which produces
AquaBallTM
Naturally Flavored Water. AquaBall is
a healthy alternative to the other products in the children’s
beverage market. True Drinks has licensing agreements with Disney
and Marvel for use of their characters on bottles of
AquaBallTM.
AquaBall™ is a naturally flavored, vitamin-enhanced,
zero-calorie, preservative-free, dye-free, sugar-free alternative
to juice and soda. AquaBall™ is currently available in four
flavors: fruit punch, grape, strawberry lemonade and berry. Their
target consumers: kids, young adults, and their guardians, are
attracted to the product by the entertainment and media characters
on the bottle and continue to consume the beverage because of its
healthy benefits and great taste. For more information, please
visit www.aquaballdrink.com
and www.truedrinks.com.
Investor information can be found at www.truedrinks.com/investor-relations/.
Proudly made in the USA.
FORWARD-LOOKING STATEMENTS
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as
"anticipate," "believe," "estimate," "expect," "forecast,"
"intend," "may," "plan," "project," "predict," "if," "should" and
"will" and similar expressions as they relate to True Drinks, Inc.
are intended to identify such forward-looking statements. True
Drinks, Inc. may from time to time update these publicly announced
projections, but it is not obligated to do so. Any projections of
future results of operations or the anticipated benefits of the
merger and other aspects of the proposed merger should not be
construed in any manner as a guarantee that such results or other
events will in fact occur. These projections are subject to change
and could differ materially from final reported results. For a
discussion of such risks and uncertainties, see "Risk Factors" in
True Drink's report on Form 10-K filed with the Securities and
Exchange Commission and its other filings under the Securities
Exchange Act of 1934, as amended. Readers are cautioned not to
place undue reliance on these forward-looking statements, which
speak only as of the dates on which they are made.
Contact:
Investor Relations
True
Drinks, Inc.
18662
MacArthur Blvd., Ste. 110
Irvine,
CA 92612
ir@truedrinks.com
949-203-3500