Consent of Independent Registered Public Accounting Firm
The Board of Directors
Waddell & Reed Financial, Inc.:
We consent to the incorporation by reference in the Registration Statements No. 333-65827, 333-47567, 333-44528, and 333-210759 on Form S-8 and No. 333-201536 on Form S-3 of Waddell & Reed Financial, Inc. of our reports dated February 24, 2017, with respect to the consolidated balance sheets of Waddell & Reed Financial, Inc. as of December 31, 2016 and 2015, and the related consolidated statements of income, comprehensive income, stockholders’ equity, and cash flows for each of the years in the three-year period ended December 31, 2016, and the effectiveness of internal control over financial reporting as of December 31, 2016, which reports appear in the December 31, 2016 annual report on Form 10-K of Waddell & Reed Financial, Inc.
/s/ KPMG LLP
Kansas City, Missouri
February 24, 2017