EXHIBIT 99.1

YUME REPORTS FOURTH QUARTER AND FULL YEAR 2016 FINANCIAL RESULTS

Reports $21.2 Million in Programmatic Revenue for Full Year 2016, and Quarterly Net Income of $2.8 Million

Executes against Cost Reduction Initiatives and Achieves Best Quarterly Adjusted EBITDA Margin, 19.4%, in Four Years

Continues Evaluation of Strategic Alternatives

Redwood City, Calif. – February 16, 2017 – YuMe, Inc. (NYSE: YUME), a proven partner for video advertising leadership and innovation, today announced its financial results for the fourth quarter and full year ended December 31, 2016.

“We ended the year strong and executed well against our Q4 financial and strategic goals. Programmatic revenue for fourth quarter and full year beat our guidance. We delivered our healthiest gross margins ever and generated our highest adjusted EBITDA result in four years, all indicating the underlying health of the business,” said Paul Porrini, Chief Executive Officer. “The fourth quarter marked the best quarter for our programmatic business, bringing our full year revenue from programmatic to $21.2 million which gives us continued confidence in our strategy. Further we achieved this growth while significantly expanding profitability. We are very encouraged by these results and believe they set the stage for continued expansion and profitability in 2017.”

Financial highlights for fourth quarter 2016:

Financial highlights for full year 2016:

¹Programmatic buying is the automated purchase of digital advertising inventory through a combination of machine-based transactions, data and algorithms.

²Adjusted EBITDA is a non-GAAP financial measure that we calculate as net income (loss), adjusted to exclude income taxes, interest expense, depreciation and amortization, stock-based compensation and non-recurring proxy contest, asset impairment and restructuring expenses. We believe that adjusted EBITDA provides useful information to investors in understanding and evaluating our operating results in the same manner as management and the board of directors. This non-GAAP information is not necessarily comparable to non-GAAP information of other companies. Non-GAAP information should not be viewed as a substitute for, or superior to, net income prepared in accordance with GAAP as a measure of our profitability or liquidity. Users of this financial information should consider the types of events and transactions for which adjustments have been made.

Share Repurchase Program Update

For the three month period ended December 31, 2016, the Company acquired approximately 0.6 million shares of its common stock for $2.1 million, at an average price per share of $3.64. From January 1, 2017 through February 15, 2017, the Company acquired approximately 0.2 million shares of its common stock for $0.8 million, at an average price per share of $3.61. Since announcing its $10 million share repurchase program on February 18, 2016 through February 15, 2017, the Company has acquired approximately 2.2 million shares of its common stock for $7.9 million, at an average price per share of $3.63. The Company has $2.1 million left under its share repurchase authorization.

Asset Impairment Charge

In the fourth quarter 2016, the Company impaired its YFP 5.0 supply-side platform and recorded a non-cash asset charge of approximately $922,000. The impairment charge is shown separately on the Company’s Condensed Consolidated Statements of Operations and is also excluded from the Company’s adjusted EBITDA and adjusted net loss calculation as it is both non-cash and one-time in nature. The Company will provide additional disclosure on this topic in its forthcoming Form 10-K.

Strategic Alternatives Update

YuMe is continuing its engagement with Deutsche Bank as its financial advisor to assist in evaluating the Company’s value-enhancing initiatives. The Company will provide an update to this process when it determines that further disclosures are appropriate.

Business Outlook

For the first quarter 2017, the Company expects adjusted EBITDA in the range of $1 million to $3 million. Adjusted EBITDA guidance includes the impact of our restructuring plan announced during the fourth quarter of 2016 and other cost savings initiatives.

Conference Call and Webcast Information

Senior management will host a conference call at 5:00 p.m. ET today to discuss the Company’s results. Investors may access the live call by dialing (866) 393-4306 or (734) 385-2616. A replay will be available through Thursday, February 23 at (855) 859-2056 or (404) 537-3406. (Conference ID: 56328829). A live and archived Webcast of the call will be available at http://investors.yume.com.

About YuMe

YuMe, Inc. (NYSE: YUME) is a leading provider of global audience technologies, curating relationships between brand advertisers and consumers of premium video content across a growing range of connected devices. Combining data-driven technologies with deep insight into audience behavior, YuMe offers brand advertisers end-to-end marketing software that establishes greater brand resonance with engaged consumers. It is the evolution of brand advertising for an ever-expanding video ecosystem. YuMe is headquartered in Redwood City, California, with worldwide offices. For more information, visit YuMe.com/pr, follow @YuMeVideo and like YuMe on Facebook.

YuMe is a trademark of YuMe. All other brands, products or service names are or may be trademarks or service marks of their respective owners.

Forward-Looking Statements

This press release, conference call and webcast of the same date contain forward-looking statements regarding future events and our future financial performance. All statements other than statements of historical fact are statements that could be forward-looking statements, including, but not limited to our Business Outlook, statements about our growth strategy, the impact of restructuring and cost saving initiatives, potential merger and acquisition activity, the impact of management changes, our operating results, financial goals for 2017, market trends, and quotations from management. These forward-looking statements are subject to risks and uncertainties, assumptions and other factors that could cause actual results and the timing of events to differ materially from future results that are expressed or implied in our forward-looking statements. Factors that could cause or contribute to such differences include adaptation to new, changing and competitive technologies and trends in a dynamic market, changes to our management, competitive trends in a dynamic market, our history of net losses and limited operating history, which make it difficult to evaluate our prospects, our fluctuating quarterly results of operations, risks associated with margin shifts in the industry and our dependence on a limited number of customers in a highly competitive industry. These and other risk factors are discussed under “Risk Factors” in YuMe’s Quarterly Report on Form 10-Q for the quarter ended September 30, 2016 that has been filed with the U.S. Securities and Exchange Commission (the “SEC”), and in our future filings and reports with the SEC. The forward-looking statements in this press release are based on information available to YuMe as of the date hereof, and YuMe assumes no obligation to update any forward-looking statements.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with U.S. generally accepted accounting principles (“GAAP”), we report in this press release and on our webcast adjusted EBITDA, which is a non-GAAP financial measure. We calculate adjusted EBITDA as net income (loss), excluding income taxes, interest expense, depreciation and amortization, stock-based compensation and non-recurring proxy contest, asset impairment and restructuring expenses. We believe that adjusted EBITDA provides useful information to investors in understanding our operating results in the same manner as management and the board of directors. This non-GAAP information is not necessarily comparable to non-GAAP information presented by other companies. Non-GAAP financial information should not be viewed as a substitute for, or superior to, financial information prepared in accordance with GAAP. Users of this non-GAAP financial information should consider the types of events and transactions for which adjustments have been made.

We have included adjusted EBITDA in this release and on our webcast because it is a key measure we use to understand and evaluate our core operating performance and trends, to prepare and approve our annual budget and to develop short- and long-term operational plans. In particular, we believe that adjusted EBITDA can provide a useful measure for period-to-period comparisons of our operating results because it excludes some expenses that may mask underlying trends.

In the table following the financial statements attached to this press release, the non-GAAP financial measures used in this press release are reconciled to the most directly comparable GAAP financial measures. With respect to adjusted EBITDA expectations provided under “Business Outlook” above, quantitative reconciliation to the most directly comparable GAAP financial measure is not reasonably available. We expect that the variability of the above charges may have a significant and unpredictable impact on our future GAAP financial results.

###

Investor Relations

Frank Barbieri 

ir@yume.com

650-503-7912

YuMe, Inc.

CONDENSED CONSOLIDATED BALANCE SHEETS

(In thousands) 

(Unaudited)

(1) The condensed consolidated balance sheet as of December 31, 2015 was derived from audited financial statements.

YuMe, Inc.

CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(In thousands, except per share data) 

(Unaudited)

YuMe, Inc.

RECONCILIATION OF NON-GAAP FINANCIAL INFORMATION

(In thousands) 

(Unaudited)