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EX-99.1 - PRESS RELEASE - 4TH QUARTER 2016 RESULTS - HERSHEY COexhibit_991x2016xq4.htm
8-K - FORM 8-K EARNINGS RELEASE - HERSHEY COa8-k_q4x2016.htm


Exhibit 99.2

a20164qquarterlyearningsv6.jpg
2016 PERFORMANCE SUMMARY
2016 4Q PERFORMANCE SUMMARY
NET SALES
Increased 1.4% year-over-year
in constant currency
$7.44
BILLION
$1.97
ADJUSTED EPS DILUTED
8.3% INCREASE
NET SALES
Increased 3.7% year-over-year
in constant currency
7–9% Expected Adjusted
EPS–Diluted Increase
NORTH AMERICA INTERNATIONAL & OTHER
*In constant currency
+3.8%
NET SALES
INCREASE*
NET SALES
INCREASE*
+2.7%
$1.17
REPORTED EPS DILUTED
47.1% DECREASE
$0.55
2017 BILLION
Outlook
Accelerate Hershey’s Cookie
Layer Crunch Bars and
launch Crunchers
Activate 360° March Madness
promotion with
merchandising and ads
2016 4Q / FULL-YEAR PERFORMANCE
Hershey
unwrapped
2–3% Expected Net Sales Increase
$4.41
ADJUSTED EPS DILUTED
7% INCREASE
$3.34
REPORTED EPS DILUTED
44% INCREASE
$
NCAA March
Madness fans have high
brand usage and loyalty
Reese’s
reignite core confection
Innovative new products and activations to drive category growth
expand u.s. Snacking business
Expansion through channels, category development
and product innovation
Build capabilities and leverage technology
Use technology, data and analytics for commercial advantage
margin for growth
Reallocate resources to expand margins and fuel growth
LOOKING AHEAD
FOR MORE INFORMATION
FINANCIAL CONTACT MARK POGHARIAN MPOGHARIAN@HERSHEYS.COM
MEDIA CONTACT JENNIFER @ SNIDERMAN JSNIDERMAN@HERSHEYS.COM
@
QUOTE
“As we exited 2016, we gained momentum –
increased sales, share and
profitability. We are well positioned for 2017
with strong programming to deliver growth
and expand margins.”
  MICHELE BUCK, CHIEF OPERATING OFFICER,
THE HERSHEY COMPANY
INSIGHTS INTO ACTIONS
A longer Easter season
leaves more time for egg hunts,
baskets and candy dishes
Consumers want indulgent,
multi-textural snacks
Expand Hershey’s Kisses
Carrot Cake at retail; drive
Reese’s and Cadbury sales
4Q PERFORMANCE DRIVERS
Halloween and Holiday share gain
Reese’s and Kit Kat news and variety
Hershey’s Cookie Layer Crunch
Bars innovation
Cost optimization
We present both GAAP and non-GAAP financial measures as we believe doing so provides additional
information to investors to facilitate the comparison of past and present operations. See our 4Q earnings
press release for additional information and a reconciliation of GAAP and non-GAAP measures.