YuMe Inc - FORM 8-K - EX-99.6 - EXHIBIT 99.6 - November 9, 2016

Attached files

file	filename
8-K - FORM 8-K - YuMe Inc	yume20161108_8k.htm
EX-99.5 - EXHIBIT 99.5 - YuMe Inc	ex99-6.htm
EX-99.4 - EXHIBIT 99.4 - YuMe Inc	ex99-5.htm
EX-99.3 - EXHIBIT 99.3 - YuMe Inc	ex99-3.htm
EX-99.2 - EXHIBIT 99.2 - YuMe Inc	ex99-2.htm
EX-99.1 - EXHIBIT 99.1 - YuMe Inc	ex99-1.htm

EXHIBIT 99.6

YuMe (NYSE:YUME) - Advertising Customer Metrics

November 9, 2016

		FY12				Q1:13 LTM				Q2:13 LTM				Q3:13 LTM				FY13				Q1:14 LTM				Q2:14 LTM				Q3:14 LTM				FY14				Q1:15 LTM				Q2:15 LTM				Q3:15 LTM				FY15				Q1:16 LTM				Q2:16 LTM				Q3:16 LTM
Metrics
Total Advertising Customers
Total Advertising Customers			449				499				526				563				580				635				719				807				880				935				1,010				1,030				1,001				1,009				1,002				959
Average Spend		$	256,898			$	243,359			$	247,195			$	248,292			$	255,446			$	249,957			$	229,152			$	212,409			$	198,770			$	190,353			$	176,498			$	169,327			$	170,509			$	167,959			$	169,055			$	172,479

Advertising Customers with LTM $100K+ Rev.			171				174				185				210				226				240				244				266				285				278				286				300				285				287				282				257
Average Spend		$	618,526			$	638,030			$	641,682			$	614,038			$	582,175			$	589,326			$	596,086			$	569,831			$	564,616			$	582,241			$	559,121			$	526,377			$	546,611			$	542,487			$	556,280			$	587,887

Year-over-Year Growth
Total Advertising Customers																			29	%			27	%			37	%			43	%			52	%			47	%			40	%			28	%			14	%			8	%			-1	%			-7	%
Average Spend																			-1	%			3	%			-7	%			-14	%			-22	%			-24	%			-23	%			-20	%			-14	%			-12	%			-4	%			2	%

Advertising Customers with LTM $100K+ Rev.																			32	%			38	%			32	%			27	%			26	%			16	%			17	%			13	%			0	%			3	%			-1	%			-14	%
Average Spend																			-6	%			-8	%			-7	%			-7	%			-3	%			-1	%			-6	%			-8	%			-3	%			-7	%			-1	%			12	%

Contact

Gary J. Fuges, CFA

Vice President, Investor Relations

(650)-503-7875

gfuges@yume.com