Exhibit 10.13

January 29, 2016

Vitamin Shoppe Industries Inc.

300 Harmon Meadow Blvd.

Secaucus, NJ 07094

Attn: Chief Financial Officer

Ladies and Gentlemen:

Reference is made to that certain Amended and Restated Loan and Security Agreement dated as of January 20, 2011, by and among Vitamin Shoppe Industries Inc., a New York corporation (the “Administrative Borrower”), VS Direct Inc., a Delaware corporation (“VS Direct”), Vitamin Shoppe Mariner, Inc., a Delaware corporation (“VS Mariner”), Vitamin Shoppe Global, Inc., a Delaware corporation (“VS Global”), VS Hercules LLC, a Delaware limited liability company (“VS Hercules”), FDC Vitamins, LLC, a Delaware limited liability company (“FDC Vitamins”), Betancourt Sports Nutrition, LLC, a Florida limited liability company (“BSN”), Vitamin Shoppe Procurement Services, Inc., a Delaware corporation (collectively with Administrative Borrower, VS Direct, VS Mariner, VS Global, VS Hercules, FDC Vitamins and BSN, the “Borrowers”, and each individually, a “Borrower”), Vitamin Shoppe, Inc., a Delaware corporation (the “Parent”), as a Guarantor, the other Guarantors party thereto and JPMorgan Chase Bank, N.A., a national banking association, in its capacity as administrative agent (in such capacity, “Agent”) and as the sole financial institution party thereto as a Lender (the “Sole Lender”) (as amended prior to the date hereof and as may be further amended, restated, supplemented or otherwise modified from time to time, the “Credit Agreement”); capitalized terms used but not defined herein shall have the same meanings given to such terms in the Credit Agreement.

In consideration of the mutual covenants and agreements contained herein and for other good and valuable consideration, the receipt and sufficiency of which are hereby acknowledged, the parties hereto hereby agree as follows:

1. Credit Agreement Amendment. The parties to this letter agreement (this “Letter Agreement”) hereby agree to amend and restate Section 9.8(n) of the Credit Agreement in its entirety to read in full as follows:

(n) liens or security interests arising by law or granted by any Borrower or any Guarantor in favor of a lessor, landlord, consignee, warehouseman or bailee of a retail store location, Non-Retail Store Location or Warehouse Location, as applicable, on personal property and/or trade fixtures owned by any Borrower or Guarantor located at such locations granted pursuant to a lease agreement between such Borrower or Guarantor and such lessor, landlord, consignee, warehouseman or bailee, as applicable, entered into in the ordinary course of business, in each case granted to secure obligations owed by such Borrower or Guarantor with respect to any rental payments, service charges or other amounts owing to such lessor, landlord,

consignee, warehouseman or bailee, as applicable, pursuant to such lease agreement; provided, that, in the event that Administrative Borrower does not obtain a Collateral Access Agreement with respect to such locations, Agent at its option, may establish a Reserve with respect to each such location in respect of amounts at any time due or to become due to the lessor, landlord, consignee, warehouseman or bailee, as applicable, of such location as Agent shall reasonably determine but in no event shall any Reserve with respect to rent be maintained in respect of any location for which a Collateral Access Agreement has been delivered to Agent;

2. Representations and Warranties. To induce the Agent and the Sole Lender to enter into this Letter Agreement, the Borrowers and the Guarantors hereby represent and warrant to the Agent and the Sole Lender as follows:

3. Miscellaneous.

[Signature Pages to Follow]

[SIGNATURE PAGE TO LETTER AGREEMENT – VITAMIN SHOPPE INDUSTRIES INC.

JANUARY 2016]

[SIGNATURE PAGE TO LETTER AGREEMENT – VITAMIN SHOPPE INDUSTRIES INC.

JANUARY 2016]

[SIGNATURE PAGE TO LETTER AGREEMENT – VITAMIN SHOPPE INDUSTRIES INC.

JANUARY 2016]

[SIGNATURE PAGE TO LETTER AGREEMENT – VITAMIN SHOPPE INDUSTRIES INC.

JANUARY 2016]