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8-K - 8-K - HARLEY-DAVIDSON, INC.a2015q48-k.htm

Exhibit 99.1



HARLEY-DAVIDSON REPORTS FOURTH QUARTER AND FULL-YEAR 2015 RESULTS
MILWAUKEE, Jan. 28, 2016 - Harley-Davidson, Inc. (NYSE:HOG) full-year 2015 diluted earnings per share decreased 4.9 percent to $3.69 compared to diluted EPS of $3.88 in 2014. Net income was $752.2 million on consolidated revenue of $6.0 billion compared to full-year 2014 net income of $844.6 million on consolidated revenue of $6.23 billion. In the fourth quarter of 2015, diluted EPS was $0.22 compared to $0.35 in the prior year period. Fourth quarter net income was $42.2 million on consolidated revenue of $1.18 billion compared to net income of $74.5 million on consolidated revenue of $1.20 billion in the year-ago period.

“We are focused, with strength and resolve, on growing demand and building on our substantial market leadership position,” said Matt Levatich, President and Chief Executive Officer, Harley-Davidson, Inc. “Although we expect the macro-economic environment to remain challenging, we are confident we’ll continue to lead with our powerful brand - not simply because of our substantial strengths but through our increased demand driving investments and our incredibly talented and passionate employees and dealers.”
 
Throughout 2015, Harley-Davidson retail motorcycle sales were adversely affected by heightened competitive pressures including those arising from shifts in world currencies.

In October, the company unveiled plans to increase its customer-facing marketing investment, starting in 2016, by approximately 65 percent over 2015 levels, and to increase its investment in new product development by approximately 35 percent from 2015. These changes represent an approximate $70 million increase in investments to drive demand compared to 2015. The increased investments are focused in four areas: increasing product and brand awareness; growing new ridership in the U.S.; increasing and enhancing brand access; and accelerating the cadence and impact of new products.

Retail Harley-Davidson Motorcycle Sales
 
4th Quarter
Full Year
2015
2014
Change
2015
2014
Change
Americas Region
 
 
 
 
 
 
   U.S.
26,044
26,957
(3.4)%
168,240
171,079
(1.7)%
   Latin America
3,082
3,130
(1.5)%
11,173
11,652
(4.1)%
   Canada
1,255
1,118
12.3%
9,669
9,871
(2.0)%
Europe, Middle East, Africa (EMEA) Region
7,689
7,823
(1.7)%
43,287
45,323
(4.5)%
Asia Pacific Region
8,787
8,121
8.2%
32,258
30,074
7.3%
Worldwide Total
46,857
47,149
(0.6)%
264,627
267,999
(1.3)%

Retail Motorcycle Sales Highlights: In the fourth quarter, Harley-Davidson’s U.S. market share was 51.4 percent in the 601cc-plus category, flat compared to the year ago period.






“Our U.S. market share stabilized as we began to ramp up marketing investment, and as we lapped the initial impact of heightened competitiveness and price discounting that began late in the fourth quarter of 2014,” said Levatich.

Retail Harley-Davidson motorcycle sales in Canada grew 12.3 percent in the quarter, following the company’s move to direct distribution in the market. The Asia Pacific region had its best year ever for dealer sales of new Harley-Davidson motorcycles. For the full year, Harley-Davidson was number one in market share in the 601cc-plus segment in the U.S., Canada, Australia, India and Japan.

Motorcycles and Related Products Segment Results
$ in thousands
4th Quarter
Full Year
2015
2014
Change
2015
2014
Change
Motorcycle Shipments (vehicles)
48,149
47,157
2.1%
266,382
270,726
-1.6%
Revenue
 
 
 
 
 
 
   Motorcycles
$751,383
$784,535
-4.2%
$4,127,739
$4,385,863
-5.9%
   Parts & Accessories
$169,707
$165,581
2.5%
$862,645
$875,019
-1.4%
   General Merchandise
$79,356
$75,044
5.7%
$292,310
$284,826
2.6%
Gross Margin Percent
31.9%
30.5%
1.4 pts
36.8%
36.4%
0.4 pts
Operating Income
$6,368
$35,885
-82.3%
$875,490
$1,003,147
-12.7%
Operating Margin Percent
0.6%
3.5%
-2.9 pts
16.5%
18.0%
-1.5 pts

Segment Results Key Drivers: During the fourth quarter, revenue from motorcycles and related products was down versus the prior year on unfavorable mix and currency exchange, partially offset by the benefit of higher shipments. The decrease in operating income for the quarter was primarily driven by higher SG&A spending, partially offset by a strong gross margin percent.

Financial Services Segment Results
$ in thousands
4th Quarter
Full Year
2015
2014
Change
2015
2014
Change
Revenue
$173,565
$169,007
2.7%
$686,658
$660,827
3.9%
Operating Income
$60,857
$62,448
-2.5%
$280,205
$277,836
0.9%

Segment Results Key Drivers: Financial services operating income fell slightly in the fourth quarter of 2015 compared to the year-ago period on a higher provision for retail credit loan losses, largely offset by strong net interest income.

Guidance    
Harley-Davidson expects to ship 269,000 to 274,000 motorcycles in 2016, an approximate 1 percent to 3 percent increase from 2015 shipments. In the first quarter of 2016, the company expects to ship 78,000 to 83,000 motorcycles compared to 79,589 motorcycles shipped in the year-ago period. The company expects full-year 2016 operating margin of approximately 16 to







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17 percent for the Motorcycles segment. The company expects 2016 capital expenditures for Harley-Davidson, Inc. of $255 million to $275 million.

Income Tax Rate
For the full year 2015, Harley-Davidson's effective tax rate was 34.6 percent compared to 34.2 percent in 2014. The company expects its full-year 2016 effective tax rate will be approximately 34.5 percent.
    
Cash Flow
Cash and marketable securities totaled $767.4 million at year-end 2015 compared to $964.0 million at year-end 2014. In 2015, Harley-Davidson generated $1.10 billion of cash from operating activities compared to $1.15 billion in 2014. On a discretionary basis, the company repurchased 12.7 million shares of Harley-Davidson, Inc. common stock during the fourth quarter of 2015 at a cost of $642.4 million. For the full year 2015, Harley-Davidson repurchased 27.9 million shares of its common stock at a cost of $1.53 billion, partially funded by a $750 million debt issuance. In the fourth quarter of 2015, there were approximately 190.6 million weighted-average diluted Harley-Davidson common shares outstanding. At the end of 2015, 9.0 million shares remained on board-approved share repurchase authorizations.

Company Background
Harley-Davidson, Inc. is the parent company of Harley-Davidson Motor Company and Harley-Davidson Financial Services. Since 1903, Harley-Davidson Motor Company has fulfilled dreams of personal freedom with custom, cruiser and touring motorcycles, riding experiences and events and a complete line of Harley-Davidson motorcycle parts, accessories, general merchandise, riding gear and apparel. Harley-Davidson Financial Services provides wholesale and retail financing, insurance, extended service and other protection plans and credit card programs to Harley-Davidson dealers and riders in the U.S., Canada and other select international markets. For more information, visit Harley-Davidson's Web site at www.harley-davidson.com.

Conference Call and Webcast Presentation
Harley-Davidson will discuss fourth-quarter and full-year results on a Webcast at 8:00 a.m. CT today. The supporting slides will be posted prior to the call and can be accessed
at http://investor.harley-davidson.com under "Events and Presentations." The audio portion of today's call will also be posted beginning approximately two hours after the call concludes.

Forward-Looking Statements
The company intends that certain matters discussed in this release are "forward-looking statements" intended to qualify for the safe harbor from liability established by the Private Securities Litigation Reform Act of 1995. These forward-looking statements can generally be identified as such because the context of the statement will include words such as the company "believes," "anticipates," "expects," "plans," or "estimates" or words of similar meaning. Similarly, statements that describe future plans, objectives, outlooks, targets, guidance or goals are also forward-looking statements. Such forward-looking statements are subject to certain





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risks and uncertainties that could cause actual results to differ materially, unfavorably or favorably, from those anticipated as of the date of this release. Certain of such risks and uncertainties are described below. Shareholders, potential investors, and other readers are urged to consider these factors in evaluating the forward-looking statements and cautioned not to place undue reliance on such forward-looking statements. The forward-looking statements included in this release are only made as of the date of this release, and the company disclaims any obligation to publicly update such forward-looking statements to reflect subsequent events or circumstances.

The company's ability to meet the targets and expectations noted depends upon, among other factors, the company's ability to (i) execute its business strategy, (ii) manage through changes in general economic conditions, including changing capital, credit and retail markets, and political events, (iii) accurately estimate and adjust to fluctuations in foreign currency exchange rates, interest rates and commodity prices, (iv) continue to develop the capabilities of its distributors and dealers and manage the risks that its independent dealers may have difficulty obtaining capital and managing through changing economic conditions and consumer demand, (v) prevent a cybersecurity breach involving consumer, employee, dealer, supplier, or company data and respond to evolving regulatory requirements regarding data security, (vi) drive demand by executing its marketing strategy of appealing to and growing sales to multi-generational and multi-cultural customers worldwide in an increasingly competitive marketplace, (vii) develop and introduce products, services and experiences that are successful in the marketplace, (viii) manage risks that arise through expanding international manufacturing, operations and sales, (ix) manage through the effects inconsistent and unpredictable weather patterns may have on retail sales of motorcycles,  (x) balance production volumes for its new motorcycles with consumer demand, including in circumstances where competitors may be supplying new motorcycles to the market in excess of demand at reduced prices, (xi) manage the impact that prices for and supply of used motorcycles may have on retail sales of new motorcycles, (xii) manage changes and prepare for requirements in legislative and regulatory environments for its products, services and operations, (xiii) manage supply chain issues, including quality issues and any unexpected interruptions or price increases caused by raw material shortages or natural disasters, (xiv) prevent and detect any issues with its motorcycles or any associated manufacturing processes to avoid delays in new model launches, recall campaigns, increased warranty costs or litigation and adverse effects on its reputation and brand strength, (xv) manage its exposure to product liability claims and commercial or contractual disputes, (xvi) implement and manage enterprise-wide information technology solutions, including solutions at its manufacturing facilities, (xvii) execute its flexible production strategy,  (xviii) adjust to healthcare inflation and reform, pension reform and tax changes, (xix) retain and attract talented employees, (xx) successfully access the capital and/or credit markets on terms (including interest rates) that are acceptable to the company and within its expectations, (xxi) manage the credit quality, the loan servicing and collection activities, and the recovery rates of HDFS' loan portfolio, and (xxii) continue to manage the relationships and agreements that the company has with its labor unions to help drive long-term competitiveness.  







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In addition, the company could experience delays or disruptions in its operations as a result of work stoppages, strikes, natural causes, terrorism or other factors. Other factors are described in risk factors that the company has disclosed in documents previously filed with the Securities and Exchange Commission.

The company's ability to sell its motorcycles and related products and services and to meet its financial expectations also depends on the ability of the company's independent dealers to sell its motorcycles and related products and services to retail customers. The company depends on the capability and financial capacity of its independent dealers and distributors to develop and implement effective retail sales plans to create demand for the motorcycles and related products and services they purchase from the company. In addition, the company's independent dealers and distributors may experience difficulties in operating their businesses and selling Harley-Davidson motorcycles and related products and services as a result of weather, economic conditions or other factors.

Contact: Media, Tony Macrito, +1-414-343-4512; Financial, Amy Giuffre, +1-414-343-8002




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Harley-Davidson, Inc.
Condensed Consolidated Statements of Income
(In thousands, except per share amounts)
 
 
(Unaudited)
 
(Unaudited)
 
(Unaudited)
 
 
 
 
Three months ended
 
Twelve months ended
 
 
December 31,
2015
 
December 31,
2014
 
December 31,
2015
 
December 31,
2014
Motorcycles & Related Products revenue
 
$
1,007,070

 
$
1,031,150

 
$
5,308,744

 
$
5,567,681

Gross profit
 
320,932

 
314,210

 
1,952,460

 
2,025,080

Selling, administrative and engineering expense
 
314,564

 
278,325

 
1,076,970

 
1,021,933

  Operating income from Motorcycles & Related Products
 
6,368

 
35,885

 
875,490

 
1,003,147

 
 
 
 
 
 
 
 
 
Financial Services revenue
 
173,565

 
169,007

 
686,658

 
660,827

Financial Services expense
 
112,708

 
106,559

 
406,453

 
382,991

    Operating income from Financial Services
 
60,857

 
62,448

 
280,205

 
277,836

 
 
 
 
 
 
 
 
 
Operating income
 
67,225

 
98,333

 
1,155,695

 
1,280,983

Investment income
 
602

 
1,559

 
6,585

 
6,499

Interest expense
 
7,220

 
15

 
12,117

 
4,162

Income before income taxes
 
60,607

 
99,877

 
1,150,163

 
1,283,320

Provision for income taxes
 
18,411

 
25,402

 
397,956

 
438,709

Net income
 
$
42,196

 
$
74,475

 
$
752,207

 
$
844,611

 
 
 
 
 
 
 
 
 
Earnings per common share:
 
 
 
 
 
 
 
 
  Basic
 
$
0.22

 
$
0.35

 
$
3.71

 
$
3.90

    Diluted
 
$
0.22

 
$
0.35

 
$
3.69

 
$
3.88

 
 
 
 
 
 
 
 
 
Weighted-average common shares:
 
 
 
 
 
 
 
 
    Basic
 
189,681

 
213,064

 
202,681

 
216,305

  Diluted
 
190,621

 
214,439

 
203,686

 
217,706

 
 
 
 
 
 
 
 
 
Cash dividends per common share
 
$
0.310

 
$
0.275

 
$
1.240

 
$
1.100






Harley-Davidson, Inc.
Condensed Consolidated Balance Sheets
(In thousands)
 
 
(Unaudited)
 
 
 
 
December 31,
2015
 
December 31,
2014
ASSETS
 
 
 
 
Current assets:
 
 
 
 
Cash and cash equivalents
 
$
722,209

 
$
906,680

Marketable securities
 
45,192

 
57,325

Accounts receivable, net
 
247,405

 
247,621

Finance receivable, net
 
2,053,582

 
1,916,635

Inventories
 
585,907

 
448,871

Restricted cash
 
88,267

 
98,627

Other current assets
 
240,592

 
272,336

Total current assets
 
3,983,154

 
3,948,095

Finance receivables, net
 
4,814,571

 
4,516,246

Other long-term assets
 
1,193,442

 
1,063,756

 
 
$
9,991,167

 
$
9,528,097

LIABILITIES AND SHAREHOLDERS’ EQUITY
 
 
 
 
Current liabilities:
 
 
 
 
Accounts payable & accrued liabilities
 
$
707,578

 
$
646,185

Short-term debt
 
1,201,380

 
731,786

Current portion of long-term debt
 
843,620

 
1,011,315

Total current liabilities
 
2,752,578

 
2,389,286

Long-term debt
 
4,845,388

 
3,761,528

Pension and postretirement healthcare liabilities
 
358,547

 
279,192

Other long-term liabilities
 
195,000

 
188,805

 
 
 
 
 
Total shareholders’ equity
 
1,839,654

 
2,909,286

 
 
$
9,991,167

 
$
9,528,097





Harley-Davidson, Inc.
Condensed Consolidated Statements of Cash Flows
(In thousands)
 
 
(Unaudited)
 
 
 
 
Twelve months ended
 
 
December 31,
2015
 
December 31,
2014
Net cash provided by operating activities
 
$
1,100,118

 
$
1,146,677

 
 
 
 
 
Cash flows from investing activities:
 
 
 
 
  Capital expenditures
 
(259,974
)
 
(232,319
)
Finance receivables, net
 
(614,945
)
 
(555,178
)
  Net change in marketable securities
 
11,507

 
41,010

Acquisition of business
 
(59,910
)
 

Other
 
7,474

 
1,837

Net cash used by investing activities
 
(915,848
)
 
(744,650
)
 
 
 
 
 
Cash flows from financing activities:
 
 
 
 
Proceeds from issuance of senior unsecured notes
 
740,385

 

Repayments of senior unsecured notes
 

 
(303,000
)
Proceeds from issuance of medium-term notes
 
595,386

 
991,835

Repayments of medium-term notes
 
(610,331
)
 
(526,431
)
Proceeds from securitization debt
 
1,195,668

 
847,126

Repayments of securitization debt
 
(1,008,135
)
 
(834,856
)
Net increase in credit facilities and unsecured commercial paper
 
469,473

 
63,945

Borrowings of asset-backed commercial paper
 
87,442

 
84,907

Repayments of asset-backed commercial paper
 
(72,727
)
 
(77,800
)
Net change in restricted cash
 
11,410

 
22,755

Dividends
 
(249,262
)
 
(238,300
)
Purchase of common stock for treasury
 
(1,537,020
)
 
(615,602
)
Excess tax benefits from share-based payments
 
3,468

 
11,540

Issuance of common stock under employee stock option plans
 
20,179

 
37,785

Net cash used by financing activities
 
(354,064
)
 
(536,096
)
 
 
 
 
 
Effect of exchange rate changes on cash and cash equivalents
 
(14,677
)
 
(25,863
)
 
 
 
 
 
Net decrease in cash and cash equivalents
 
$
(184,471
)
 
$
(159,932
)
 
 
 
 
 
Cash and cash equivalents:
 
 
 
 
Cash and cash equivalents - beginning of period
 
906,680

 
1,066,612

Net decrease in cash and cash equivalents
 
(184,471
)
 
(159,932
)
Cash and cash equivalents - end of period
 
$
722,209

 
$
906,680






Motorcycles and Related Products Revenue and
Motorcycle Shipment Data
(Unaudited)
 
 
Three months ended
 
Twelve months ended
 
 
December 31,
2015
 
December 31,
2014
 
December 31,
2015
 
December 31,
2014
MOTORCYCLES AND RELATED PRODUCTS REVENUE (in thousands)
 
 
 
 
 
 
 
 
Motorcycles
 
$
751,383

 
$
784,535

 
$
4,127,739

 
$
4,385,863

Parts & Accessories
 
169,707

 
165,581

 
862,645

 
875,019

General Merchandise
 
79,356

 
75,044

 
292,310

 
284,826

Other
 
6,624

 
5,990

 
26,050

 
21,973

 
 
$
1,007,070

 
$
1,031,150

 
$
5,308,744

 
$
5,567,681

MOTORCYCLE SHIPMENTS:
 
 
 
 
 
 
 
 
United States
 
28,804

 
28,554

 
170,688

 
173,994

International
 
19,345

 
18,603

 
95,694

 
96,732

Total
 
48,149

 
47,157

 
266,382

 
270,726

MOTORCYCLE PRODUCT MIX:
 
 
 
 
 
 
 
 
Touring
 
19,414

 
22,364

 
114,768

 
122,481

Cruiser(1)
 
17,454

 
15,324

 
89,207

 
91,426

Sportster® / Street
 
11,281

 
9,469

 
62,407

 
56,819

Total
 
48,149

 
47,157

 
266,382

 
270,726

(1) Category previously referred to as "Custom" motorcycle units, as used in this table, include Dyna®, Softail®, V-Rod® and CVO models.






Worldwide Retail Sales of Harley-Davidson Motorcycles(1) 
 
 
Three months ended
 
Twelve months ended
 
 
December 31,
2015
 
December 31,
2014
 
December 31,
2015
 
December 31,
2014
Americas Region
 
 
 
 
 
 
 
 
United States
 
26,044

 
26,957

 
168,240

 
171,079

Canada
 
1,255

 
1,118

 
9,669

 
9,871

Latin America
 
3,082

 
3,130

 
11,173

 
11,652

Total Americas Region
 
30,381

 
31,205

 
189,082

 
192,602

Europe, Middle East and Africa Region (EMEA)
 
 
 
 
 
 
 
 
Europe(2)
 
6,174

 
6,115

 
36,894

 
38,491

Other
 
1,515

 
1,708

 
6,393

 
6,832

Total EMEA Region
 
7,689

 
7,823

 
43,287

 
45,323

Asia Pacific Region
 
 
 
 
 
 
 
 
Japan
 
2,506

 
2,751

 
9,700

 
10,775

Other
 
6,281

 
5,370

 
22,558

 
19,299

Total Asia Pacific Region
 
8,787

 
8,121

 
32,258

 
30,074

 
 
 
 
 
 
 
 
 
Total Worldwide Retail Sales
 
46,857

 
47,149

 
264,627

 
267,999

 
 
 
 
 
 
 
 
 
Total International Retail Sales
 
20,813

 
20,192

 
96,387

 
96,920

(1) Data source for retail sales figures shown above is new sales warranty and registration information provided by Harley-Davidson dealers and compiled by the Company. The Company must rely on information that its dealers supply concerning new retail sales, and this information is subject to revision.
 
(2) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom.
Motorcycle Registration Data(1) 
 
 
Twelve months ended
 
 
December 31,
2015
 
December 31,
2014
United States(2)
 
328,818

 
313,627

Europe(3)
 
351,735

 
319,801


(1) Data includes on-road 601+cc models. On-road 601+cc models include on-highway, dual purpose models, three-wheeled motorcycles and autocycles.

(2) United States data is derived from information provided by Motorcycle Industry Council (MIC). This third party data is subject to revision and update.

(3) Europe data includes Austria, Belgium, Denmark, Finland, France, Germany, Greece, Italy, Luxembourg, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, and the United Kingdom. Industry retail motorcycle registration data includes 601+cc models derived from information provided by Association des Constructeurs Europeens de Motocycles (ACEM), an independent agency. This third-party data is subject to revision and update.