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                                                                    Exhibit 99.1

SOUTH BEACH SPIRITS APPOINTS INDUSTRY VETERAN MARTIN D. USTIN AS CEO

Sunrise,  Florida - December 7, 2015 -[GRAPHIC  OMITTED][GRAPHIC  OMITTED] South
Beach Spirits, Inc. (OTC PINK: SBES) ("South Beach Spirits" or the "Company") is
pleased to announce that the Company has appointed  distilled  spirits  industry
veteran Mr.  Martin D. Ustin,  who is currently a member of South Beach  Spirits
Board, to the position of Chief Executive Officer.

"Martin  Ustin's  strong  leadership  will be a valued  addition  to South Beach
Spirits,"  commented Vincent Prince, CFO of South Beach Spirits.  "His expertise
and hands-on experience in the distilled spirits industry is very valuable as we
continue to grow the company and distribution network."

Martin Ustin's business experience spans more than 45 years and includes product
and  production  design,  manufacturing,  marketing,  sales,  distribution,  the
private practice of law, and local government  service.  He has bought, sold and
started  businesses  of  his  own,   particularly  in  the  areas  of  wholesale
distribution  and  retail  sales,  and  has  represented  entrepreneurs  in  the
evaluation and creation of strategies to maximize the value of their company.

In the distilled  spirits arena,  Mr. Ustin served as an officer and director of
start-up  companies in the areas of national and  international  sales;  general
counsel  functions,  including  federal and state  regulatory  registration  and
compliance;  financial development,  Foreign Trade Zone registration and status,
and other regulatory matters; as well as operations and purchasing.  He has also
served as a  consultant  to other  brand  owners who are  commercializing  their
products.

Since 2009, Ustin has been a founding  partner at Charlestowne  Premium Spirits,
Inc. (CTPS),  a distilled  spirits  industry  consulting  company based in South
Carolina.  CTPS has helped clients develop flavor  profiles,  create the crucial
back  story,  structure  and source  bottle  and label  designs,  spearhead  all
regulatory  compliance,  develop branding,  marketing and advertising  concepts,
select appropriate  manufacturing partners,  develop manufacturing and marketing
budgets,  establish  sales  and  distribution  outlets,  and  address  financial
matters.

Prior to founding  CTPS,  from  2004-2009,  Ustin was Vice President of Sales at
Terressentia Corporation,  a manufacturer of select spirit brands, private label
spirits,  and bulk  spirits for export.  Mr.  Ustin  joined this  company at its
inception and was an equity owner and member of its Board of  Directors.  He was
responsible for customer development, sales, purchasing,  regulatory compliance,
as well  as  participation  in the  specification  and  purchase  of  production
equipment.  Mr.  Ustin  drafted the TTB Basic  Permit for  Terressentia  to be a
Distilled Spirits Plant (DSP), Wholesaler and Importer.

Martin Ustin stated,  "I believe that South Beach Spirits is well  positioned in
the U.S. and international  marketplace. I look forward to leading management to
create the best  possible  products,  build brand  awareness,  and execute their
growth strategies."

Mr. Ustin received a Bachelor of Science  (Mechanical  Engineering) from the New
Jersey  Institute  of  Technology,  a Juris  Doctor  (JD) degree from Seton Hall
School of Law,  and is the holder of eight U.S.  patents in field of  electrical
and mechanical engineering.

ABOUT SOUTH BEACH SPIRITS, INC. (SBES)

South Beach Spirits, Inc. (OTC Pink: SBES) is a Florida-based  alcoholic spirits
development, marketing and distribution holding company.

INVESTOR/MEDIA CONTACT:

SOUTH BEACH SPIRITS, INC. - INVESTOR RELATIONS
Email: Email Contact
Toll-Free: (800) 670-3879

DISCLAIMER/SAFE  HARBOR:  This South Beach Spirits,  Inc. news release  contains
forward-looking  statements  within  the  meaning of the  Securities  Litigation
Reform Act. The statements  reflect the Company's  current views with respect to
future events that involve risks and  uncertainties.  Among others,  these risks
include  failure to meet schedule or performance  requirements  of the Company's
contracts,  the Company's  ability to raise  sufficient  development and working
capital,  the Company's liquidity position,  the Company's ability to obtain new
contracts,  the emergence of competitors with greater financial  resources,  and
the impact of  competitive  pricing.  In the light of these  uncertainties,  the
forward-looking events referred to in this release might not occur as planned or
at all