Exhibit 99.1

PURE Bioscience Reports 2015 Fiscal Year End Financial Results

–    Prepares to Initiate USDA Poultry Plant Trials for Use
of SDC-Based PURE Control® as a Direct Food Contact Processing Aid   –

SAN DIEGO (Oct. 28, 2015) – PURE Bioscience, Inc. (OTCQB: PURE), creator of the patented silver dihydrogen citrate (SDC) antimicrobial, today reported financial results for the fiscal year ended July 31, 2015.

Update Q3 to Present    

PURE made important progress to advance its direct food contact business segment – and to accelerate its multi-pronged, go-to-market strategies:

PURE® Hard Surface - Business Segments Update

Food Processors/Manufacturers  

PURE Hard Surface disinfectant is being used in a growing number of food processors/manufacturers. 

Restaurants 

Continuing to build market reach into quick service restaurants (QSRs) and casual dining restaurant chains.

* SUBWAY® is a registered trademark of Doctor’s Associates, Inc.  

PURE Control® (Direct Food Contact Processing Aid) - Business Segments Update

Poultry  (FDA):   As previously announced, in September 2015, PURE received an FDA Acknowledgement Letter for its Food Contact Notification (FCN) for the use of SDC as a raw poultry processing aid,  and was given an effective date of December 2015 (which preserves the timing of PURE’s go-to-market commercialization strategy for PURE Control in calendar Q1 2016).

Poultry  (USDA):   Receipt of the FDA’s Acknowledgement Letter enabled the Company to immediately submit its FCN to the USDA to commence its review and approval process. As part of the USDA review process, PURE will be required to conduct in-plant process validation and optimization trials with the authorization of the USDA. 

Produce (FDA):   The mandatory 120-day FDA review of PURE’s FCN for fresh produce processing is expected to be completed, and the FCN would become effective, in mid-January.

Meats (FDA/USDA):PURE continues its product development efforts for the application of SDC as processing aid/intervention for beef and pork. Pending positive test results, PURE expects to file the FCN for processing raw beef and pork in calendar Q2 2016.

Summary of Results of Operations 

Revenues for the fiscal year ended 2015 were $729,000 compared with prior year-end revenues of $550,000.  Total operating costs and expenses, excluding cost of goods sold, share-based compensation, other share-based expenses, and restructuring costs, for the fiscal year ended of 2015 and 2014, were $5.7 million and $6.1 million, respectively. The fiscal year end net loss was ($7.6) million compared with ($11.0)  million for fiscal year end 2014. 

Calendar 2016 Goals and Strategy    

Goals for continued  commercialization of PURE Hard Surface in two market segments (a) food service (testing and sales), and (b) food manufacturing/processing (testing and sales); and the launch of PURE Control as a processing aid for raw poultry and fresh produce are:

Hank R. Lambert, Chief Executive Officer, said that, “Our SDC-based products continue to prove to be class leading solutions for reducing the risks of food contamination and food borne illness outbreaks.  Food safety revenues, while slow, are gaining momentum, and we continue to build awareness for PURE as a brand protection solution in the food industry.

“Our goal to bring SDC to market as an effective intervention component of an integrated food safety system for both raw poultry and fresh produce processing is now in sight. We look forward to the completion of the regulatory review and approval processes and to beginning sales of PURE Control into the raw poultry and fresh produce processing aid markets -  a combined market opportunity of over $650 million. With the benefit of the recently completed $6 million equity financing, we are funded to focus and execute on our calendar 2016 goals,”  Lambert continued.

“We believe that penetration of PURE Control into the direct food contact processing aid markets will be a relatively short sales cycle with meaningful results - as compared with the sales cycle of PURE® Hard Surface. Both the poultry and produce processing industries have persistent, unsolved pathogen issues, and we believe we have a solution with PURE Control.”

2015 Fiscal Year End Financial Results Conference Call     

The Company will host an investor conference call on October 28, 2015 at 1:30pm PDT (4:30pm EDT).

The Participant Dial-In Number for the conference call is 1-631-891-4304. Participants should dial in to the call at least five minutes before 1:30pm PDT (4:30pm EDT) on October 28, 2015. The call can also be accessed “live” online at http://public.viavid.com/index.php?id=116331.

A replay of the recorded call will be available for 90 days on the Company’s website (http://www.purebio.com/investors/events-presentations/). You can also listen to a replay of the call by dialing 1-877-870-5176 (international participants dial 1-858-384-5517) starting October 28, 2015, at 7:30pm EDT through November 4, 2015 at 11:59 pm EST. Please use PIN Number 116331.

About PURE Bioscience, Inc.    

PURE Bioscience, Inc. is focused on developing and commercializing our proprietary antimicrobial products primarily in the food safety arena -- providing solutions to the health and environmental challenges of pathogen and hygienic control. Our technology platform is based on patented stabilized ionic silver, and our initial products contain silver dihydrogen citrate, or SDC. SDC is a broad-spectrum, non-toxic antimicrobial agent, which offers 24-hour residual protection and formulates well with other compounds. As a platform technology, SDC is distinguished from existing products in the marketplace because of its superior efficacy, reduced toxicity and the inability of bacteria to form a resistance to it. PURE is headquartered in El Cajon, California (San Diego metropolitan area). Additional information on PURE is available at www.purebio.com.

Forward-looking Statements    

Any statements contained in this press release that do not describe historical facts may constitute forward-looking statements as that term is defined in the Private Securities Litigation Reform Act of 1995. Forward-looking statements inherently involve risks and uncertainties that could cause our actual results to differ materially from the forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, the Company’s failure to implement or otherwise achieve the benefits of its proposed business initiatives and plans; acceptance of the Company's current and future products and services in the marketplace, including acceptance of the Company’s PURE Hard Surface disinfectant by SUBWAY® franchisees; and the ability to convert successful evaluations into customer orders; the ability of the Company to develop effective new products and receive required regulatory approvals for such products, including the required data and regulatory approvals required to use its SDC-based technology as a direct food contact processing aid in raw poultry, produce and raw meat processing; competitive factors; dependence upon third-party vendors, including to manufacture its products; and other risks detailed in the Company's periodic report filings with the Securities and Exchange Commission (the SEC), including its Form 10-K for the fiscal year ended July 31, 2015 and filed with the SEC on October 28, 2015. You should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. By making these forward-looking statements, the Company undertakes no obligation to update these statements for revisions or changes after the date of this release. 

Contacts:

Pure Bioscience, Inc.

Condensed Consolidated Statements of Operations

Pure Bioscience, Inc.

Condensed Consolidated Balance Sheets