Attached files

                                                                    Exhibit 99.1

SOUTH BEACH SPIRITS APPOINTS INDUSTRY VETERAN MARTIN D. USTIN TO BOARD OF
DIRECTORS

Weston, Florida - September 29, 2015 - South Beach Spirits, Inc. (OTC PINK:
SBES) ("South Beach Spirits" or the "Company") is pleased to announce that the
Company has appointed distilled spirits industry veteran Mr. Martin D. Ustin to
its Board of Directors.

"Martin Ustin's entrepreneurial talent and creative vision will be a strong
addition to the South Beach Spirits Board of Directors," commented Vincent
Prince, CFO of South Beach Spirits. "His expertise and hands-on experience
assisting to establish and grow new brands in the distilled spirits industry
will be a very valuable resource as we continue to accelerate our plans to
expand our V Georgio Vodka brand and distribution network."

Martin Ustin's business experience spans more than 45 years and includes product
and production design, manufacturing, marketing, sales, distribution, the
private practice of law, and local government service. He has bought, sold and
started businesses of his own, particularly in the areas of wholesale
distribution and retail sales, and has represented entrepreneurs in the
evaluation and creation of strategies to maximize the value of their company.

In the distilled spirits arena, Mr. Ustin served as an officer and director of
start-up companies in the areas of national and international sales; general
counsel functions, including federal and state regulatory registration and
compliance; financial development, Foreign Trade Zone registration and status,
and other regulatory matters; as well as operations and purchasing. He has also
served as a consultant to other brand owners who are commercializing their
products.

Since 2009, Ustin has been a founding partner at Principal Charlestowne Premium
Spirits, Inc. (CTPS), a distilled spirits industry consulting company based in
South Carolina. CTPS has helped clients develop flavor profiles, create the
crucial back story, structure and source bottle and label designs, spearhead all
regulatory compliance, develop branding, marketing and advertising concepts,
select appropriate manufacturing partners, develop manufacturing and marketing
budgets, establish sales and distribution outlets, and address financial
matters.

Prior to founding CTPS, from 2004-2009, Ustin was Vice President of Sales at
Terressentia Corporation, a manufacturer of select spirit brands, private label
spirits, and bulk spirits for export. Mr. Ustin joined this company at its
inception and was an equity owner and member of its Board of Directors. He was
responsible for customer development (including V. Georgio Vodka), sales,
purchasing, regulatory compliance, as well as participation in the specification
and purchase of production equipment. Mr. Ustin drafted the TTB Basic Permit for
Terressentia to be a Distilled Spirits Plant (DSP), Wholesaler and Importer.

Martin Ustin stated, "I believe that South Beach Spirits and V Georgio Vodka are
well positioned to become established premium brands in the U.S. and
international marketplace. I look forward to assisting management to create the
best possible products, build brands awareness, and execute their growth
strategies."

Mr. Ustin received a Bachelor of Science (Mechanical Engineering) from the New
Jersey Institute of Technology, a Juris Doctor (JD) degree from Seton Hall
School of Law, and is the holder of eight U.S. patents in field of electrical
and mechanical engineering.

ABOUT SOUTH BEACH SPIRITS, INC. (SBES)

South Beach Spirits, Inc. (SBES) is a Florida-based alcoholic beverage
development, marketing, and distribution holding company. The Company's
principal brand is V Georgio Vodka, an ultra-premium brand of traditional and
flavored vodkas. Learn more about V Georgio Vodka at www.vgeorgiovodka.com.

INVESTOR/MEDIA CONTACT:

SOUTH BEACH SPIRITS, INC. - INVESTOR RELATIONS
Email: invest@southbeachspiritsinc.com
Toll-Free: (888) 706-0099

DISCLAIMER/SAFE HARBOR: This South Beach Spirits, Inc. (formerly known as CME
Realty, Inc.) news release contains forward-looking statements within the
meaning of the Securities Litigation Reform Act. The statements reflect the
Company's current views with respect to future events that involve risks and
uncertainties. Among others, these risks include failure to meet schedule or
performance requirements of the Company's contracts, the Company's ability to
raise sufficient development and working capital, the Company's liquidity
position, the Company's ability to obtain new contracts, the emergence of
competitors with greater financial resources, and the impact of competitive
pricing. In the light of these uncertainties, the forward-looking events
referred to in this release might not occur as planned or at all