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8-K - 8-K - KELLOGG COd30390d8k.htm

Exhibit 99.1

 

LOGO   Kellogg Company News
  For release:   August 4, 2015  
  Analyst Contact:   Simon Burton, CFA   (269) 961-6636
  Media Contact:   Kris Charles   (269) 961-3799

 

 

KELLOGG COMPANY REPORTS SECOND QUARTER 2015 RESULTS,

REAFFIRMS FULL-YEAR CURRENCY-NEUTRAL COMPARABLE GUIDANCE

 

    Improvement in total U.S. Cereal category sales and Kellogg’s U.S. Cereal share trends in the second quarter.

 

    Good sales growth in Asia, Latin America, and some North American businesses.

 

    On-track to meet expectations for the full year; building momentum through the year.

 

    Kellogg expects to achieve its long-term targets for currency-neutral comparable sales and operating profit growth in 2016.

BATTLE CREEK, Mich. – Kellogg Company (NYSE: K) today announced second-quarter results; earnings per share were in-line with the company’s expectations. The Asian, Latin American, and European Snack businesses posted currency-neutral comparable net sales growth and the North American business benefited from improving trends.

“We were pleased that results in the second quarter were as we expected. We’ve seen good growth in the Asian and Latin American businesses, growth in the European Snacks business, and

 

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improving trends in the North American business,” said John Bryant, Kellogg Company’s chairman and chief executive officer. “After a difficult 2014, we continue to build momentum in 2015 and are on-track to achieve our long-term-growth targets for currency-neutral comparable sales and operating profit in 2016.”

 

Financial Summary:   Quarter ended     Year-to-date period ended  
(millions, except per share data)   July 4,
2015
    June 28,
2014
    %
Change
    July 4,
2015
    June 28,
2014
    %
Change
 

Reported Net Sales

  $ 3,498      $ 3,685        -5.1   $ 7,054      $ 7,427        -5.0

Comparable Net Sales *

  $ 3,483      $ 3,682        -5.4   $ 7,036      $ 7,422        -5.2

Currency-Neutral Comparable Net Sales *

  $ 3,685      $ 3,682        0.1   $ 7,414      $ 7,422        -0.1

Reported Operating Profit

  $ 412      $ 467        -11.6   $ 796      $ 1,081        -26.3

Comparable Operating Profit *

  $ 507      $ 567        -10.5   $ 1,034      $ 1,126        -8.2

Currency-Neutral Comparable Operating Profit *

  $ 529      $ 567        -6.8   $ 1,077      $ 1,126        -4.4

Reported Net Income (Loss) Attributable to Kellogg Company

  $ 223      $ 295        -24.6   $ 450      $ 701        -35.9

Comparable Net Income (Loss) Attributable to Kellogg Company *

  $ 326      $ 368        -11.6   $ 677      $ 735        -8.0

Currency-Neutral Comparable Net Income (Loss) Attributable to Kellogg Company *

  $ 344      $ 368        -6.5   $ 714      $ 735        -2.8

Reported Diluted Earnings Per Share

  $ 0.63      $ 0.82        -23.2   $ 1.26      $ 1.94        -35.1

Comparable Diluted Earnings Per Share *

  $ 0.92      $ 1.02        -9.8   $ 1.90      $ 2.03        -6.4

Currency-Neutral Comparable Diluted Earnings Per Share *

  $ 0.97      $ 1.02        -4.9   $ 2.01      $ 2.03        -1.0

 

* Non-GAAP financial measures. See the tables herein for important information regarding these measures and a full reconciliation to the most comparable GAAP measure.

Second-quarter 2015 reported net sales decreased by 5.1 percent to $3.5 billion, largely as the result of currency translation. Currency-neutral comparable net sales increased by 0.1 percent in the second quarter; sales increased in the Latin American and Asia Pacific regions and in the Frozen Foods and Canadian businesses in North America. Second quarter 2015 reported operating profit was $412 million, a decline of 11.6 percent; this decrease was driven primarily by up-front costs associated with Project K, a remeasurement of the Venezuelan business at the SIMADI rate of 198 Venezuelan bolivars per U.S. dollar (see Exhibit 9), and foreign-currency exchange. Currency-neutral comparable operating profit declined by 6.8 percent due to higher distribution costs, costs associated with the timing of production, and the resetting of incentive compensation.

 

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Reported earnings for the second quarter of 2015 were $223 million, or $0.63 per share, a decrease of 23 percent from the $0.82 per share reported in the second quarter of last year. This quarter’s reported earnings per share included negative impacts from the remeasurement of the Venezuelan business of $0.37 per share, costs associated with the Project K efficiency and effectiveness program of $0.18 per share and $0.01 per share of integration costs related to the acquisition of Pringles and Bisco Misr. In addition, reported results included a benefit of $0.06 per share from mark-to-market and a benefit of $0.21 per share from the deconsolidation of a variable interest entity (see Exhibit 15). Excluding all of these items, comparable second-quarter 2015 earnings were $0.92 per share. This result included a negative impact of $0.05 per share from currency translation; currency-neutral comparable earnings per share were $0.97 per share.

 

Reconciliation of Reported to Currency-Neutral Comparable Earnings Per Share

 
    Second Quarter 2015
($)
 

Reported EPS

    0.63   

Mark-to-Market

    0.06   

Project K

    (0.18

Integration

    (0.01

Deconsolidation - Variable Interest Entity

    0.21   

53rd Week

    —     

Remeasurement of Venezuelan Business

    (0.37

Comparable EPS

    0.92   

Foreign Exchange

    (0.05

Currency-Neutral

 

Comparable* EPS

    0.97   

 

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North America

Net sales posted by Kellogg North America were $2.3 billion in the second quarter, a reported decrease of 2.8 percent; currency-neutral comparable net sales decreased by 1.8 percent. The U.S. Morning Foods segment posted a currency-neutral comparable net sales decline of 2.3 percent, although trends in the cereal business continued to improve. Currency-neutral comparable net sales in the U.S. Snacks segment decreased by 1.8 percent. The U.S. Specialty Channels segment posted a 1.2 percent decline in currency-neutral comparable net sales in the quarter. The North America Other segment, which is composed of the U.S. Frozen Foods, Kashi, and Canadian businesses, posted a 1.3 percent decrease in currency-neutral comparable net sales. Reported operating profit in North America decreased by 2.5 percent; currency-neutral comparable operating profit declined by 12.7 percent, due to lower sales, higher distribution costs, costs associated with the timing of production, and the resetting of incentive compensation.

International

Reported net sales decreased by 15.3 percent in Europe in the quarter. Currency-neutral comparable net sales decreased by 2.5 percent; the Pringles business posted good rates of growth. In Latin America, reported net sales increased by 2.5 percent; currency-neutral comparable net sales increased by 14.5 percent, including good rates of growth across much of the region. Reported net sales in Asia Pacific decreased by 5.2 percent; currency-neutral comparable net sales increased by 6.8 percent due to strong growth in the Asian businesses.

 

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Interest and Tax

Kellogg’s interest expense was $58 million in the second quarter. The comparable effective tax rate* in the second quarter of 2015 was 26.9 percent, lower than last year due to tax-planning initiatives.

Cash flow

Cash flow,* a non-GAAP measure defined as cash from operating activities less capital expenditures, was $323 million for the first half of the year. The year-over-year change was due to earnings results, core working capital changes, and increased cash costs associated with Project K. The company continues to expect that cash flow for the full year will be approximately $1.0 billion.

Kellogg Reaffirms Full-Year Currency-Neutral Comparable 2015 Guidance

The company reaffirmed previous guidance for currency-neutral comparable net sales, operating profit, and earnings per share in 2015; the company also reaffirmed guidance for full-year cash flow. Currency-neutral comparable net sales are expected to remain approximately unchanged year-over-year. Kellogg expects full-year 2015 currency-neutral comparable operating profit to decrease at a rate between two and four percent. Full-year 2015 currency-neutral comparable earnings per share are anticipated to be in a range between two percent lower and approximately unchanged. The estimates for currency-neutral comparable operating profit and currency-neutral comparable earnings per share include a negative impact of between three and four percentage points from the rebasing of incentive compensation for 2015. Guidance for both operating profit and earnings per share excludes the impact of mark-to-market adjustments, 2014’s 53rd week, integration costs, costs related to Project K, acquisitions, dispositions, foreign-currency translation,

 

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remeasurement of the Venezuelan business, and other items that could affect comparability. Cash flow is expected to be approximately $1.0 billion, which includes the impact of the cash required by Project K.

In addition, Kellogg Company announced that due to continued strong productivity, progress with Project K and zero-based budgeting, and the year-over-year sales momentum seen in 2015, it expects that it will achieve its long-term targets for currency-neutral comparable net sales and operating profit growth in 2016.

Conference Call / Webcast

Kellogg will host a conference call to discuss these results on Tuesday, August 4th, 2015 at 9:30 a.m. Eastern Time. The conference call and accompanying presentation slides will be broadcast live over the Internet at http://investor.kelloggs.com. Analysts and institutional investors may participate in the Q&A session by dialing (855) 209-8258 in the U.S., and (412) 542-4104 outside of the U.S. Members of the media and the public are invited to attend in a listen-only mode. Information regarding the rebroadcast is available at http://investor.kelloggs.com.

About Kellogg Company

At Kellogg Company (NYSE: K), we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of approximately $14.6 billion, Kellogg is the world’s leading cereal company; second largest producer of cookies and crackers; a leading producer of savory snacks; and a leading North American frozen foods company. Every day, our well-loved brands nourish families so they can flourish and thrive. These brands include Kellogg’s®, Keebler®, Special K®, Pringles®, Kellogg’s Frosted Flakes®, Pop-Tarts®, Kellogg’s

 

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Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Coco Pops®, Mini-Wheats®, and many more. To learn more about our responsible business leadership, foods that delight and how we strive to make a difference in our communities around the world, visit www.kelloggcompany.com.

Use of Non-GAAP Financial Measures

Certain financial measures have been provided on a non-GAAP (Generally Accepted Accounting Principles) basis. Management believes the use of such non-GAAP measures provides increased transparency and assists investors in understanding the underlying operating performance of the company and its segments and in the analysis of ongoing operating trends. All non-GAAP financial measures have been reconciled with the most directly comparable GAAP financial measures in the attachments provided with the release.

Forward-Looking Statements Disclosure

This news release contains, or incorporates by reference, “forward-looking statements” with projections concerning, among other things, the Company’s efficiency-and-effectiveness program (Project K), the integration of acquired businesses, the Company’s strategy, zero-based budgeting, and the Company’s sales, earnings, margin, operating profit, costs and expenditures, interest expense, tax rate, capital expenditure, dividends, cash flow, debt reduction, share repurchases, costs, charges, rates of return, brand building, ROIC, working capital, growth, new products, innovation, cost reduction projects, workforce reductions, savings, and competitive pressures. Forward-looking statements include predictions of future results or activities and may contain the words “expects,” “believes,” “should,” “will,” “anticipates,” “projects,” “estimates,” “implies,” “can,” or words or phrases of similar meaning.

 

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The Company’s actual results or activities may differ materially from these predictions. The Company’s future results could also be affected by a variety of factors, including the ability to implement Project K as planned, whether the expected amount of costs associated with Project K will differ from forecasts, whether the Company will be able to realize the anticipated benefits from Project K in the amounts and times expected, the ability to realize the anticipated benefits and synergies from business acquisitions in the amounts and at the times expected, the impact of competitive conditions; the effectiveness of pricing, advertising, and promotional programs; the success of innovation, renovation and new product introductions; the recoverability of the carrying value of goodwill and other intangibles; the success of productivity improvements and business transitions; commodity and energy prices; labor costs; disruptions or inefficiencies in supply chain; the availability of and interest rates on short-term and long-term financing; actual market performance of benefit plan trust investments; the levels of spending on systems initiatives, properties, business opportunities, integration of acquired businesses, and other general and administrative costs; changes in consumer behavior and preferences; the effect of U.S. and foreign economic conditions on items such as interest rates, statutory tax rates, currency conversion and availability; legal and regulatory factors including changes in food safety, advertising and labeling laws and regulations; the ultimate impact of product recalls; business disruption or other losses from war, terrorist acts or political unrest; and other items.

Forward-looking statements speak only as of the date they were made, and the Company undertakes no obligation to update them publicly.

[Kellogg Company Financial News]

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF INCOME

(millions, except per share data)

 

     Quarter ended     Year-to-date period ended  

(Results are unaudited)

   July 4,
2015
    June 28,
2014
    July 4,
2015
    June 28,
2014
 

Net sales

   $ 3,498      $ 3,685      $ 7,054      $ 7,427   

Cost of goods sold

     2,257        2,274        4,568        4,512   

Selling, general and administrative expense

     829        944        1,690        1,834   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating profit

     412        467        796        1,081   

Interest expense

     58        50        112        102   

Other income (expense), net

     (46     3        (72     13   
  

 

 

   

 

 

   

 

 

   

 

 

 

Income before income taxes

     308        420        612        992   

Income taxes

     85        122        161        287   

Earnings (loss) from joint ventures

     (1     (3     (2     (4
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income

   $ 222      $ 295      $ 449      $ 701   
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income (loss) attributable to noncontrolling interests

     (1     —          (1     —     
  

 

 

   

 

 

   

 

 

   

 

 

 

Net income attributable to Kellogg Company

   $ 223      $ 295      $ 450      $ 701   
  

 

 

   

 

 

   

 

 

   

 

 

 

Per share amounts:

        

Basic

   $ .63      $ .82      $ 1.27      $ 1.95   

Diluted

   $ .63      $ .82      $ 1.26      $ 1.94   

Dividends per share

   $ .49      $ .46      $ .98      $ .92   
  

 

 

   

 

 

   

 

 

   

 

 

 

Average shares outstanding:

        

Basic

     353        359        354        360   
  

 

 

   

 

 

   

 

 

   

 

 

 

Diluted

     355        362        356        362   
  

 

 

   

 

 

   

 

 

   

 

 

 

Actual shares outstanding at period end

         353        360   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

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Kellogg Company and Subsidiaries

SELECTED OPERATING SEGMENT DATA

(millions)

 

     Quarter ended     Year-to-date period ended  

(Results are unaudited)

   July 4,
2015
    June 28,
2014
    July 4,
2015
    June 28,
2014
 

Net sales

        

U.S. Morning Foods

   $ 742      $ 759      $ 1,518      $ 1,558   

U.S. Snacks

     835        851        1,689        1,715   

U.S. Specialty

     270        276        631        648   

North America Other

     439        464        872        946   

Europe

     650        767        1,257        1,472   

Latin America

     328        320        623        598   

Asia Pacific

     234        248        464        490   
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   $ 3,498      $ 3,685      $ 7,054      $ 7,427   
  

 

 

   

 

 

   

 

 

   

 

 

 

Operating profit

        

U.S. Morning Foods

   $ 131      $ 137      $ 258      $ 263   

U.S. Snacks

     160        124        240        210   

U.S. Specialty

     59        63        137        150   

North America Other

     37        74        96        157   

Europe

     57        50        118        115   

Latin America

     (56     47        (5     95   

Asia Pacific

     10        5        22        21   
  

 

 

   

 

 

   

 

 

   

 

 

 

Total Reportable Segments

     398        500        866        1,011   

Corporate

     14        (33     (70     70   
  

 

 

   

 

 

   

 

 

   

 

 

 

Consolidated

   $ 412      $ 467      $ 796      $ 1,081   
  

 

 

   

 

 

   

 

 

   

 

 

 

 

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Kellogg Company and Subsidiaries

CONSOLIDATED STATEMENT OF CASH FLOWS

(millions)

 

     Year-to-date period ended  

(unaudited)

   July 4,
2015
    June 28,
2014
 

Operating activities

    

Net income

   $ 449      $ 701  

Adjustments to reconcile net income to operating cash flows:

    

Depreciation and amortization

     269        235  

Postretirement benefit plan expense (benefit)

     (41     (45 )

Deferred income taxes

     (11     18  

Venezuela remeasurement

     152        —     

VIE deconsolidation

     (49     —     

Other

     56        18  

Postretirement benefit plan contributions

     (17     (37 )

Changes in operating assets and liabilities, net of acquisitions

     (267     (236 )
  

 

 

   

 

 

 

Net cash provided by (used in) operating activities

     541        654  
  

 

 

   

 

 

 

Investing activities

    

Additions to properties

     (218     (226 )

Acquisitions, net of cash acquired

     (117     —     

Other

     42        —     
  

 

 

   

 

 

 

Net cash provided by (used in) investing activities

     (293     (226 )
  

 

 

   

 

 

 

Financing activities

    

Net issuances (reductions) of notes payable

     114        118  

Issuances of long-term debt

     672        952  

Reductions of long-term debt

     (606     (957 )

Net issuances of common stock

     90        133  

Common stock repurchases

     (285     (329 )

Cash dividends

     (347     (331 )

Other

     5        6  
  

 

 

   

 

 

 

Net cash provided by (used in) financing activities

     (357     (408 )
  

 

 

   

 

 

 

Effect of exchange rate changes on cash and cash equivalents

     (40     (3 )
  

 

 

   

 

 

 

Increase (decrease) in cash and cash equivalents

     (149     17  

Cash and cash equivalents at beginning of period

     443        273  
  

 

 

   

 

 

 

Cash and cash equivalents at end of period

   $ 294      $ 290  
  

 

 

   

 

 

 

Supplemental financial data:

    

Net cash provided by (used in) operating activities

   $ 541      $ 654  

Additions to properties

     (218     (226 )
  

 

 

   

 

 

 

Cash Flow (operating cash flow less property additions) (a)

   $ 323      $ 428  
  

 

 

   

 

 

 

 

(a) We use this non-GAAP measure of cash flow to focus management and investors on the amount of cash available for debt reduction, dividend distributions, acquisition opportunities, and share repurchase.

 

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Kellogg Company and Subsidiaries

CONSOLIDATED BALANCE SHEET

(millions, except per share data)

 

     July 4,
2015
(unaudited)
    January 3,
2015
*
 

Current assets

    

Cash and cash equivalents

   $ 294      $ 443   

Accounts receivable, net

     1,420        1,276   

Inventories:

    

Raw materials and supplies

     318        327   

Finished goods and materials in process

     893        952   

Deferred income taxes

     161        184   

Other prepaid assets

     240        158   
  

 

 

   

 

 

 

Total current assets

     3,326        3,340   

Property, net of accumulated depreciation of $5,585 and $5,526

     3,624        3,769   

Goodwill

     4,978        4,971   

Other intangibles, net of accumulated amortization of $43 and $43

     2,266        2,295   

Pension

     279        250   

Other assets

     489        528   
  

 

 

   

 

 

 

Total assets

   $ 14,962      $ 15,153   
  

 

 

   

 

 

 

Current liabilities

    

Current maturities of long-term debt

   $ 754      $ 607   

Notes payable

     939        828   

Accounts payable

     1,591        1,528   

Accrued advertising and promotion

     470        446   

Accrued income taxes

     15        39   

Accrued salaries and wages

     245        320   

Other current liabilities

     505        596   
  

 

 

   

 

 

 

Total current liabilities

     4,519        4,364   

Long-term debt

     5,800        5,935   

Deferred income taxes

     747        726   

Pension liability

     728        777   

Nonpension postretirement benefits

     69        82   

Other liabilities

     425        418   

Commitments and contingencies

    

Equity

    

Common stock, $.25 par value

     105        105   

Capital in excess of par value

     704        678   

Retained earnings

     6,789        6,689   

Treasury stock, at cost

     (3,665     (3,470

Accumulated other comprehensive income (loss)

     (1,281     (1,213
  

 

 

   

 

 

 

Total Kellogg Company equity

     2,652        2,789   

Noncontrolling interests

     22        62   
  

 

 

   

 

 

 

Total equity

     2,674        2,851   
  

 

 

   

 

 

 

Total liabilities and equity

   $ 14,962      $ 15,153   
  

 

 

   

 

 

 

 

* Condensed from audited financial statements.

 

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Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Second Quarter of 2015 versus 2014

 

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2015 net sales

  $ 742      $ 835      $ 270      $ 439      $ 2,286      $ 650      $ 328      $ 234      $ 0      $ 3,498   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 net sales

  $ 759      $ 851      $ 276      $ 464      $ 2,350      $ 767      $ 320      $ 248      $ 0      $ 3,685   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2015 vs. 2014:

                   

As Reported

    -2.3     -1.8     -2.4     -5.5     -2.8     -15.3     2.5     -5.2     0.0     -5.1

Project K (b)

    0.0     0.0     0.0     0.0     0.0     0.0     0.2     0.0     0.0     0.0

Acquisitions/divestitures (e)

    0.0     0.0     -1.2     0.0     -0.2     2.0     0.0     0.0     0.0     0.3

Comparable growth (g)

    -2.3     -1.8     -1.2     -5.5     -2.6     -17.3     2.3     -5.2     0.0     -5.4

Foreign currency impact

    0.0     0.0     0.0     -4.2     -0.8     -14.8     -12.2     -12.0     0.0     -5.5

Currency-Neutral Comparable
growth (h)

    -2.3     -1.8     -1.2     -1.3     -1.8     -2.5     14.5     6.8     0.0     0.1

Volume (tonnage) (i)

            -0.9     -2.4     1.1     9.4     0.0     -0.4

Pricing/mix

            -0.9     -0.1     13.4     -2.6     0.0     0.5

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2015 operating profit

  $ 131      $ 160      $ 59      $ 37      $ 387      $ 57      ($ 56   $ 10      $ 14      $ 412   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 operating profit

  $ 137      $ 124      $ 63      $ 74      $ 398      $ 50      $ 47      $ 5      ($ 33   $ 467   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2015 vs. 2014:

                   

As Reported

    -3.6     29.6     -5.9     -51.6     -2.5     13.7     -219.3     147.2     145.8     -11.6

Mark-to-market (a)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     163.2     9.9

Project K (b)

    1.7     -3.8     -0.6     -25.4     -4.9     8.5     -4.6     101.1     4115.3     -5.1

VIE deconsolidation (c)

    0.0     52.1     0.0     0.0     15.7     0.0     0.0     0.0     0.0     11.9

Integration impact (d)

    0.0     0.0     0.0     0.0     0.0     7.7     -0.9     -9.5     -68.3     0.0

Acquisitions/divestitures (e)

    0.0     0.0     0.0     0.0     0.0     1.5     0.0     0.0     0.0     0.3

Venezuela remeasurement (f)

    0.0     0.0     0.0     0.0     0.0     0.0     -212.0     0.0     -677.8     -18.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable growth (g)

    -5.3     -18.7     -5.3     -26.2     -13.3     -4.0     -1.8     55.6     -3386.6     -10.5

Foreign currency impact

    0.2     0.0     0.0     -3.8     -0.6     -9.6     -10.7     -20.4     -1860.7     -3.7
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable
growth (h)

    -5.5     -18.7     -5.3     -22.4     -12.7     5.6     8.9     76.0     -1525.9     -6.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans, commodity contracts and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE in the second quarter of 2015, we re-allocated the goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Includes impact of Bisco Misr acquisition during second quarter of 2015 and the 2014 divestiture of Loma Linda.
(f) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(g) Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(h) Currency-Neutral Comparable Net Sales growth and Currency Neutral Comparable Operating Profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.
(i) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

 

- more -

 

- 13 -


Kellogg Company and Subsidiaries

Analysis of net sales and operating profit performance

Year-to-date 2015 versus 2014

 

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2015 net sales

  $ 1,518      $ 1,689      $ 631      $ 872      $ 4,710      $ 1,257      $ 623      $ 464      $ 0      $ 7,054   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 net sales

  $ 1,558      $ 1,715      $ 648      $ 946      $ 4,867      $ 1,472      $ 598      $ 490      $ 0      $ 7,427   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2015 vs. 2014:

                   

As Reported

    -2.6     -1.5     -2.7     -7.9     -3.2     -14.6     4.3     -5.2     0.0     -5.0

Project K (b)

    0.0     0.0     0.0     -0.2     0.0     0.0     0.1     0.0     0.0     0.0

Acquisitions/divestitures (e)

    0.0     0.0     -0.7     0.0     -0.1     1.5     0.0     0.0     0.0     0.2

Differences in shipping days

    0.0     0.0     0.0     0.0     0.0     -0.2     0.0     0.0     0.0     0.0

Comparable growth (g)

    -2.6     -1.5     -2.0     -7.7     -3.1     -15.9     4.2     -5.2     0.0     -5.2

Foreign currency impact

    0.0     0.0     0.0     -4.0     -0.8     -15.1     -10.9     -10.6     0.0     -5.1

Currency-Neutral Comparable
growth (h)

    -2.6     -1.5     -2.0     -3.7     -2.3     -0.8     15.1     5.4     0.0     -0.1

Volume (tonnage) (i)

            -1.7     -0.6     2.7     7.2     0.0     -0.5

Pricing/mix

            -0.6     -0.2     12.4     -1.8     0.0     0.4

(dollars in millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North America
Other
    North
America
    Europe     Latin
America
    Asia
Pacific
    Corporate     Consolidated  

2015 operating profit

  $ 258      $ 240      $ 137      $ 96      $ 731      $ 118      ($ 5   $ 22      ($ 70   $ 796   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2014 operating profit

  $ 263      $ 210      $ 150      $ 157      $ 780      $ 115      $ 95      $ 21      $ 70      $ 1,081   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

% change - 2015 vs. 2014:

                   

As Reported

    -1.8     14.5     -8.4     -39.1     -6.2     2.7     -105.4     12.1     -197.8     -26.3

Mark-to-market (a)

    0.0     0.0     0.0     0.0     0.0     0.0     0.0     0.0     -175.9     -11.0

Project K (b)

    1.8     -3.1     -0.3     -14.2     -3.2     -1.7     -1.5     16.3     -17.6     -4.1

VIE deconsolidation (c)

    0.0     30.2     0.0     0.0     8.1     0.0     0.0     0.0     0.0     6.0

Integration impact (d)

    0.0     0.0     0.0     0.0     0.0     4.4     -0.4     -10.3     -23.0     -0.1

Acquisitions/divestitures (e)

    0.0     0.0     0.1     0.0     0.0     1.1     0.0     0.0     0.0     0.2

Differences in shipping days

    0.0     0.0     0.0     0.0     0.0     -0.3     0.0     0.0     0.0     0.0

Venezuela remeasurement (f)

    0.0     0.0     0.0     0.0     0.0     0.0     -101.0     0.0     -30.5     -9.1
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable growth (g)

    -3.6     -12.6     -8.2     -24.9     -11.1     -0.8     -2.5     6.1     49.2     -8.2

Foreign currency impact

    0.2     0.0     0.0     -4.0     -0.7     -9.9     -9.5     -15.3     -166.7     -3.8
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable
growth (h)

    -3.8     -12.6     -8.2     -20.9     -10.4     9.1     7.0     21.4     215.9     -4.4
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans, commodity contracts and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE in the second quarter of 2015, we re-allocated the goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Includes impact of Bisco Misr acquisition during year-to-date period ended July 4, 2015 and the 2014 divestiture of Loma Linda.
(f) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(g) Comparable net sales growth and comparable operating profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(h) Currency-Neutral Comparable Net Sales growth and Currency Neutral Comparable Operating Profit growth are non-GAAP measures which are reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.
(i) We measure the volume impact (tonnage) on revenues based on the stated weight of our product shipments.

 

- more -

 

- 14 -


Kellogg Company and Subsidiaries

Restructuring and cost reduction activities

(Pre-tax millions)

 

    Quarter ended July 4, 2015     Year-to-date period ended July 4, 2015  
    Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2015

               

U.S. Morning Foods

  $ —        $ 11      $ 2      $ 13      $ —        $ 16      $ 5      $ 21   

U.S. Snacks

    —          8        2        10        —          13        6        19   

U.S. Specialty

    —          —          1        1        —          —          2        2   

North America Other

    —          23        —          23        2        25        2        29   

Europe

    —          20        5        25        —          36        8        44   

Latin America

    —          1        —          1        —          1        —          1   

Asia Pacific

    —          2        1        3        —          6        2        8   

Corporate

    —          —          14        14        —          —          34        34   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 65      $ 25      $ 90      $ 2      $ 97      $ 59      $ 158   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
    Quarter ended June 28, 2014     Year-to-date period ended June 28, 2014  
    Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2014

               

U.S. Morning Foods

  $ —        $ 15      $ —        $ 15      $ —        $ 24      $ 2      $ 26   

U.S. Snacks

    —          4        (1     3        —          9        1        10   

U.S. Specialty

    —          1        (1     —          —          1        —          1   

North America Other

    —          4        2        6        —          6        3        9   

Europe

    —          4        24        28        —          9        31        40   

Latin America

    —          —          1        1        —          —          5        5   

Asia Pacific

    —          2        3        5        —          6        5        11   

Corporate

    —          1        19        20        —          1        29        30   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 31      $ 47      $ 78      $ —        $ 56      $ 76      $ 132   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2015 Variance - better(worse) than 2014

               

U.S. Morning Foods

  $ —        $ 4      $ (2   $ 2      $ —        $ 8      $ (3   $ 5   

U.S. Snacks

    —          (4     (3     (7     —          (4     (5     (9

U.S. Specialty

    —          1        (2     (1     —          1        (2     (1

North America Other

    —          (19     2        (17     (2     (19     1        (20

Europe

    —          (16     19        3        —          (27     23        (4

Latin America

    —          (1     1        —          —          (1     5        4   

Asia Pacific

    —          —          2        2        —          —          3        3   

Corporate

    —          1        5        6        —          1        (5     (4
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ (34   $ 22      $ (12   $ (2   $ (41   $ 17      $ (26
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

- more -

 

- 15 -


Kellogg Company and Subsidiaries

Integration costs*

(Pre-tax millions)

 

    Quarter ended July 4, 2015     Year-to-date period ended July 4, 2015  
    Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2015

               

Europe

  $ —        $ 2      $ 1      $ 3      $ —        $ 5      $ 3      $ 8   

Asia Pacific

    —          1        1        2        —          4        1        5   

Corporate

    —          —          1        1        —          —          1        1   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 3      $ 3      $ 6      $ —        $ 9      $ 5      $ 14   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
    Quarter ended June 28, 2014     Year-to-date period ended June 28, 2014  
    Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total     Net Sales     Cost of goods
sold
    Selling, general and
administrative
expense
    Total  

2014

               

Europe

  $ —        $ 5      $ 3      $ 8      $ —        $ 9      $ 5      $ 14   

Asia Pacific

    —          1        1        2        —          1        1        2   

Corporate

    —          —          —          —          —          —          1        1   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 6      $ 4      $ 10      $ —        $ 10      $ 7      $ 17   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2015 Variance - better(worse) than 2014

               

Europe

  $ —        $ 3      $ 2      $ 5      $ —        $ 4      $ 2      $ 6   

Asia Pacific

    —          —          —          —          —          (3     —          (3

Corporate

    —          —          (1     (1     —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 3      $ 1      $ 4      $ —        $ 1      $ 2      $ 3   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

* Integration costs are charges incurred by the Company as a direct result of the work performed for the acquisition of the Bisco Misr and Pringles businesses.

 

- more -

 

- 16 -


Kellogg Company and Subsidiaries

Venezuela remeasurement*

(Pre-tax millions)

 

    Quarter ended July 4, 2015     Year-to-date period ended July 4, 2015  
    Net Sales     Cost of
goods
sold
    Selling, general and
administrative
expense
    Other
(income)
expense
    Total     Net Sales     Cost of
goods
sold
    Selling, general and
administrative
expense
    Other
(income)
expense
    Total  

2015

                   

Latin America

  $ —        $ 99      $ 3      $ 10      $ 112      $ —        $ 99      $ 3      $ 10      $ 112   

Corporate

    —          1        —          39        40        —          1        —          39        40   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ 100      $ 3      $ 49      $ 152      $ —        $ 100      $ 3      $ 49      $ 152   
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 
    Quarter ended June 28, 2014     Year-to-date period ended June 28, 2014  
    Net Sales     Cost of
goods
sold
    Selling, general and
administrative
expense
    Other
(income)
expense
    Total     Net Sales     Cost of
goods
sold
    Selling, general and
administrative
expense
    Other
(income)
expense
    Total  

2014

                   

Latin America

  $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —     

Corporate

    —          —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —        $ —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

2015 Variance - better(worse) than 2014

                   

Latin America

  $ —        $ (99   $ (3   $ (10   $ (112   $ —        $ (99   $ (3   $ (10   $ (112

Corporate

    —          (1     —          (39     (40     —          (1     —          (39     (40
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Total

  $ —        $ (100   $ (3   $ (49   $ (152   $ —        $ (100   $ (3   $ (49   $ (152
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

 

* Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.

 

- more -

 

- 17 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Net Sales to Currency-Neutral Comparable Net Sales

Quarter ended July 4, 2015

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 742      $ 835      $ 270      $ 439      $ 650      $ 328      $ 234      $ —        $ 3,498   

Project K(a)

    —          —          —          —          —          —          —          —          —     

Acquisitions/divestitures(b)

    —          —          —          —          15        —          —          —          15   

Differences in shipping days

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales(c)

  $ 742      $ 835      $ 270      $ 439      $ 635      $ 328      $ 234      $ —        $ 3,483   

Foreign currency impact

    —          —          —          (19     (113     (39     (31     —          (202
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Net Sales(d)

  $ 742      $ 835      $ 270      $ 458      $ 748      $ 367      $ 265      $ —        $ 3,685   

Quarter ended June 28, 2014

 

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 759      $ 851      $ 276      $ 464      $ 767      $ 320      $ 248      $ —        $ 3,685   

Project K(a)

    —          —          —          —          —          —          —          —          —     

Acquisitions/divestitures(b)

    —          —          3        —          —          —          —          —          3   

Differences in shipping days

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales(c)

  $ 759      $ 851      $ 273      $ 464      $ 767      $ 320      $ 248      $ —        $ 3,682   

Foreign currency impact

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Net Sales(d)

  $ 759      $ 851      $ 273      $ 464      $ 767      $ 320      $ 248      $ —        $ 3,682   

 

(a) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(b) Includes impact of Bisco Misr acquisition during second quarter of 2015 and the 2014 divestiture of Loma Linda.
(c) Comparable Net Sales is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(d) Currency-Neutral Comparable Net Sales is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

- more -

 

- 18 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Net Sales to Currency-Neutral Comparable Net Sales

 

Year-to-date period ended July 4, 2015

 

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 1,518      $ 1,689      $ 631      $ 872      $ 1,257      $ 623      $ 464      $ —        $ 7,054   

Project K(a)

    —          —          —          (2     —          —          —          —          (2

Acquisitions/
divestitures(b)

    —          —          —          —          23        —          —          —          23   

Differences in shipping days

    —          —          —          —          (3     —          —          —          (3
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales(c)

  $ 1,518      $ 1,689      $ 631      $ 874      $ 1,237      $ 623      $ 464      $ —        $ 7,036   

Foreign currency impact

    —          —          —          (37     (223     (65     (53     —          (378
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Net Sales(d)

  $ 1,518      $ 1,689      $ 631      $ 911      $ 1,460      $ 688      $ 517      $ —        $ 7,414   

Year-to-date period ended June 28, 2014

 

  

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Net Sales

  $ 1,558      $ 1,715      $ 648      $ 946      $ 1,472      $ 598      $ 490      $ —        $ 7,427   

Project K(a)

    —          —          —          —          —          —          —          —          —     

Acquisitions/
divestitures(b)

    —          —          5        —          —          —          —          —          5   

Differences in shipping days

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Net Sales(c)

  $ 1,558      $ 1,715      $ 643      $ 946      $ 1,472      $ 598      $ 490      $ —        $ 7,422   

Foreign currency impact

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Net Sales(d)

  $ 1,558      $ 1,715      $ 643      $ 946      $ 1,472      $ 598      $ 490      $ —        $ 7,422   

 

(a) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(b) Includes impact of Bisco Misr acquisition during year-to-date period ended July 4, 2015 and the 2014 divestiture of Loma Linda.
(c) Comparable Net Sales is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(d) Currency-Neutral Comparable Net Sales is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

- more -

 

- 19 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Currency-Neutral Comparable Operating Profit

 

Quarter ended July 4, 2015

 

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 131      $ 160      $ 59      $ 37      $ 57      $ (56   $ 10      $ 14      $ 412   

Mark-to-market(a)

    —          —          —          —          —          —          —          35        35   

Project K(b)

    (13     (10     (1     (23     (25     (1     (3     (14     (90

VIE deconsolidation(c)

    —          67        —          —          —          —          —          —          67   

Integration impact(d)

    —          —          —          —          (3     —          (2     (1     (6

Acquisitions/divestitures(e)

    —          —          —          —          2        —          —          —          2   

Venezuela
remeasurement(f)

    —          —          —          —          —          (102     —          (1     (103
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating
Profit(g)

  $ 144      $ 103      $ 60      $ 60      $ 83      $ 47      $ 15      $ (5   $ 507   

Foreign currency impact

    —          —          —          (2     (9     (6     (3     (2     (22
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Operating
Profit(h)

  $ 144      $ 103      $ 60      $ 62      $ 92      $ 53      $ 18      $ (3   $ 529   

Quarter ended June 28, 2014

 

  

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 137      $ 124      $ 63      $ 74      $ 50      $ 47      $ 5      $ (33   $ 467   

Mark-to-market(a)

    —          —          —          —          —          —          —          (12     (12

Project K(b)

    (15     (3     —          (6     (28     (1     (5     (20     (78

VIE deconsolidation(c)

    —          —          —          —          —          —          —          —          —     

Integration impact(d)

    —          —          —          —          (8     —          (2     —          (10

Acquisitions/divestitures(e)

    —          —          —          —          —          —          —          —          —     

Venezuela
remeasurement(f)

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating
Profit(g)

  $ 152      $ 127      $ 63      $ 80      $ 86      $ 48      $ 12      $ (1   $ 567   

Foreign currency impact

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Operating
Profit(h)

  $ 152      $ 127      $ 63      $ 80      $ 86      $ 48      $ 12      $ (1   $ 567   

 

(a) Includes mark-to-market adjustments for pension plans, commodity contract and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE in the second quarter of 2015, we re-allocated the goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Includes impact of Bisco Misr acquisition during second quarter of 2015 and the 2014 divestiture of Loma Linda.
(f) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(g) Comparable Operating Profit is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(h) Currency-Neutral Comparable Operating Profit is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

- more -

 

- 20 -


Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Operating Profit to Currency-Neutral Comparable Operating Profit

 

Year-to-date period ended July 4, 2015

 

 

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 258      $ 240      $ 137      $ 96      $ 118      $ (5   $ 22      $ (70   $ 796   

Mark-to-market(a)

    —          —          —          —          —          —          —          (32     (32

Project K(b)

    (21     (19     (2     (29     (44     (1     (8     (34     (158

VIE deconsolidation(c)

    —          67        —          —          —          —          —          —          67   

Integration impact(d)

    —          —          —          —          (8     —          (5     (1     (14

Acquisitions/divestitures(e)

    —          —          —          —          2        —          —          —          2   

Venezuela remeasurement(f)

    —          —          —          —          —          (102     —          (1     (103
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating
Profit(g)

  $ 279      $ 192      $ 139      $ 125      $ 168      $ 98      $ 35      $ (2   $ 1,034   

Foreign currency impact

    1        —          —          (6     (17     (10     (5     (6     (43
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Operating Profit(h)

  $ 278      $ 192      $ 139      $ 131      $ 185      $ 108      $ 40      $ 4      $ 1,077   

Year-to-date period ended June 28, 2014

 

  

(millions)

  U.S.
Morning Foods
    U.S.
Snacks
    U.S.
Specialty
    North
America Other
    Europe     Latin America     Asia Pacific     Corporate     Kellogg
Consolidated
 

Reported Operating Profit

  $ 263      $ 210      $ 150      $ 157      $ 115      $ 95      $ 21      $ 70      $ 1,081   

Mark-to-market(a)

    —          —          —          —          —          —          —          104        104   

Project K(b)

    (26     (10     (1     (9     (40     (5     (11     (30     (132

VIE deconsolidation(c)

    —          —          —          —          —          —          —          —          —     

Integration impact(d)

    —          —          —          —          (14     —          (2     (1     (17

Acquisitions/divestitures(e)

    —          —          —          —          —          —          —          —          —     

Venezuela remeasurement(f)

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Operating
Profit(g)

  $ 289      $ 220      $ 151      $ 166      $ 169      $ 100      $ 34      $ (3   $ 1,126   

Foreign currency impact

    —          —          —          —          —          —          —          —          —     
 

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Operating Profit(h)

  $ 289      $ 220      $ 151      $ 166      $ 169      $ 100      $ 34      $ (3   $ 1,126   

 

(a) Includes mark-to-market adjustments for pension plans, commodity contracts and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE in the second quarter of 2015, we re-allocated the goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Includes impact of Bisco Misr acquisition during year-to-date period ended July 4, 2015 and the 2014 divestiture of Loma Linda.
(f) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(g) Comparable Operating Profit is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(h) Currency-Neutral Comparable Operating Profit is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

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Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Net Income Attributable to Kellogg to

Currency-Neutral Comparable Net Income Attributable to Kellogg

 

     Quarter ended      Year-to-date
period ended
 

(millions)

   July 4,
2015
     June 28,
2014
     July 4,
2015
     June 28,
2014
 

Reported Net Income Attributable to Kellogg

   $ 223       $ 295       $ 450       $ 701   

Mark-to-market(a)

     22         (8      (24      72   

Project K(b)

     (64      (58      (111      (94

VIE deconsolidation(c)

     75         —           50         —     

Integration costs(d)

     (5      (7      (11      (12

Acquisitions/divestitures(e)

     1         —           1         —     

Venezuela remeasurement(f)

     (132      —           (132      —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Comparable Net Income Attributable to Kellogg(g)

   $ 326       $ 368         677         735   

Foreign currency impact

     (18      —           (37      —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Currency-Neutral Comparable Net Income Attributable to Kellogg(h)

   $ 344         368       $ 714       $ 735   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans, commodity contracts and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE during the second quarter of 2015, we re-allocated goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain, which was recorded within operating profit. In addition, as a result of the VIE agreement terminations and related settlements, we recognized a gain of $6 million in other income (expense), net during the quarter. This second quarter gain, in combination with a related $25 million charge during the first quarter of 2015, resulted in a net loss of $19 million in other income (expense), net on a year-to-date basis.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Includes impact of Bisco Misr acquisition during the quarter and year-to-date periods ended July 4, 2015.
(f) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(g) Comparable Net Income Attributable to Kellogg is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(h) Currency-Neutral Comparable Net Income Attributable to Kellogg is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

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Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported EPS to Currency-Neutral

Comparable EPS

 

     Quarter ended      Year-to-date
period ended
 
     July 4,
2015
     June 28,
2014
     July 4,
2015
     June 28,
2014
 

Reported EPS

   $ 0.63       $ 0.82       $ 1.26       $ 1.94   

Mark-to-market(a)

     0.06         (0.02      (0.07      0.20   

Project K(b)

     (0.18      (0.16      (0.31      (0.26

VIE deconsolidation(c)

     0.21         —           0.14         —     

Integration impact(d)

     (0.01      (0.02      (0.03      (0.03

Venezuela remeasurement(e)

     (0.37      —           (0.37      —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Comparable EPS(f)

   $ 0.92       $ 1.02       $ 1.90       $ 2.03   

Foreign currency impact

     (0.05      —           (0.11      —     
  

 

 

    

 

 

    

 

 

    

 

 

 

Currency-Neutral Comparable EPS(g)

   $ 0.97       $ 1.02       $ 2.01       $ 2.03   
  

 

 

    

 

 

    

 

 

    

 

 

 

 

(a) Includes mark-to-market adjustments for pension plans, commodity contracts and certain foreign currency contracts as reflected in cost of goods sold and selling, general and administrative expense. Actuarial gains/losses for pension plans are recognized in the year they occur. A portion of these mark-to-market adjustments were capitalized as inventoriable cost at the end of 2014 and 2013. The amounts capitalized at the end of 2014 and 2013 have been recognized in the first quarter of 2015 and 2014, respectively. Mark-to-market adjustments for commodities reflect the changes in the fair value of contracts for the difference between contract and market prices for the underlying commodities. The resulting gains/losses are recognized in the quarter they occur.
(b) Costs incurred related primarily to execution of Project K, a four-year efficiency and effectiveness program. The focus of the program will be to strengthen existing businesses in core markets, increase growth in developing and emerging markets, and drive an increased level of value-added innovation. The program is expected to provide a number of benefits, including an optimized supply chain infrastructure, the implementation of global business services, and a new global focus on categories.
(c) In connection with the deconsolidation of a VIE during the second quarter of 2015, we re-allocated goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a $67 million non-cash gain, which was recorded within operating profit. In addition, as a result of the VIE agreement terminations and related settlements, we recognized a gain of $6 million in other income (expense), net during the quarter. This second quarter gain, in combination with a related $25 million charge during the first quarter of 2015, resulted in a net loss of $19 million in other income (expense), net on a year-to-date basis.
(d) Includes impact of integration costs associated with the Bisco Misr and Pringles acquisitions.
(e) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(f) Comparable EPS is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance.
(g) Currency-Neutral Comparable EPS is a non-GAAP measure which is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We believe the use of such non-GAAP measures provides increased transparency and assists in understanding our comparable operating performance. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

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Kellogg Company and Subsidiaries

Reconciliation of Non-GAAP Amounts - Reported Effective Tax Rate

to Currency-Neutral Comparable Effective Tax Rate

 

    Quarter ended     Year-to-date period ended  
    July 4, 2015     June 28, 2014     July 4, 2015     June 28, 2014  

Reported Effective Tax Rate

    27.6     29.0     26.4     28.9

Mark-to-market(a)

    1.1     -0.2     0.1     0.1

Project K

    -0.5     0.5     -0.7     0.1

VIE deconsolidation(b)

    -7.4     0.0     -1.9     0.0

Integration impact

    0.3     0.0     0.2     0.0

Venezuela remeasurement(c)

    7.2     0.0     2.6     0.0
 

 

 

   

 

 

   

 

 

   

 

 

 

Comparable Effective Tax Rate(d)

    26.9     28.7     26.1     28.7

Foreign currency impact

    0.8     0.0     0.7     0.0
 

 

 

   

 

 

   

 

 

   

 

 

 

Currency-Neutral Comparable Effective Tax Rate(e)

    26.1     28.7     25.4     28.7
 

 

 

   

 

 

   

 

 

   

 

 

 

 

(a) Mark-to-market adjustments, in general, were incurred in jurisdictions with tax rates higher than our reported effective tax rate during the quarters and year-to-date periods ended July 4, 2015 and June 28, 2014.
(b) In connection with the deconsolidation of a VIE during the second quarter of 2015, we re-allocated goodwill associated with the U.S. Snacks segment and the VIE on a relative fair value basis, resulting in a non-cash gain, which was recorded within operating profit. In addition, as a result of the VIE agreement terminations and related settlements, we recognized a gain within other income (expense), net during the quarter. This second quarter gain, in combination with a related charge during the first quarter of 2015, resulted in a net loss in other income (expense), net on a year-to-date basis.
(c) Venezuela remeasurement includes the impact of remeasuring bolivar-denominated balances as of quarter end at the SIMADI rate of 198.4 bolivars to the US dollar. The income statement for this business was translated at the CENCOEX rate of 6.3 bolivars to the U.S. dollar through the end of the second quarter. Beginning in the third quarter of 2015, all operating results and balance sheet values will be translated using the SIMADI rate.
(d) Comparable Effective Tax Rate is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table.
(e) Currency-Neutral Comparable Effective Tax Rate is reconciled to the directly comparable measure in accordance with U.S. GAAP within this table. We evaluate the operating results of our business on a currency-neutral basis. We determine currency-neutral operating results by dividing or multiplying, as appropriate, the current-period local currency results by the currency exchange rates used to translate our financial statements in the comparable prior-year period to determine what the current period U.S. dollar operating results would have been if the currency exchange rate had not changed from the comparable prior-year period.

 

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- 24 -


Kellogg Company and Subsidiaries

RECAST SEGMENT DATA AS SHOWN ON Q1 2015 PRESS RELEASE

 

2014 (millions)    Quarter ended     Year-to-date period ended  
     March 29,
2014
     June 28,
2014
    September 27,
2014
    January 3,
2015
    June 28,
2014
     September 27,
2014
     January 3,
2015
 

Net Sales (Recast*)

                 

U.S. Morning Foods

   $ 799       $ 759      $ 782      $ 768      $ 1,558       $ 2,340       $ 3,108   

U.S. Snacks

     864         851        807        807        1,715         2,522         3,329   

U.S. Specialty

     372         276        270        280        648         918         1,198   

North America Other

     482         464        470        448        946         1,416         1,864   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

North America Total

     2,517         2,350        2,329        2,303        4,867         7,196         9,499   

Europe

     705         767        720        677        1,472         2,192         2,869   

Latin America

     278         320        320        287        598         918         1,205   

Asia Pacific

     242         248        270        247        490         760         1,007   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Consolidated

   $ 3,742       $ 3,685      $ 3,639      $ 3,514      $ 7,427       $ 11,066       $ 14,580   

Operating Profit (Recast*)

                 

U.S. Morning Foods

   $ 126       $ 137      $ 115      $ 101      $ 263       $ 378       $ 479   

U.S. Snacks

     86         124        59        95        210         269         364   

U.S. Specialty

     87         63        59        57        150         209         266   

North America Other

     83         74        69        68        157         226         294   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

North America Total

     382         398        302        321        780         1,082         1,403   

Europe

     65         50        59        58        115         174         232   

Latin America

     48         47        50        24        95         145         169   

Asia Pacific

     16         5        18        14        21         39         53   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Total Reportable Segments

     511         500        429        417        1,011         1,440         1,857   

Corporate

     103         (33     (64     (839     70         6         (833
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Consolidated

   $ 614       $ 467      $ 365      $ (422   $ 1,081       $ 1,446       $ 1,024   

 

* During the first quarter of 2015, the Kashi operating segment was established and is included in North America Other. The Kashi financial results that were previously included in the U.S. Morning Foods, U.S. Snacks, and U.S. Frozen Foods operating segments are now reported in the Kashi operating segment which is reported in North America Other. Other business unit re-organizations occurred between Europe and Asia Pacific.

 

2014 (millions)    Quarter ended     Year-to-date period ended  
     March 29,
2014
     June 28,
2014
    September 27,
2014
    January 3,
2015
    June 28,
2014
     September 27,
2014
     January 3,
2015
 

Net Sales (As originally reported)

                 

U.S. Morning Foods

   $ 861       $ 820      $ 841      $ 816      $ 1,681       $ 2,522       $ 3,338   

U.S. Snacks

     903         893        849        850        1,796         2,645         3,495   

U.S. Specialty

     372         276        270        280        648         918         1,198   

North America Other

     381         361        369        357        742         1,111         1,468   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

North America Total

     2,517         2,350        2,329        2,303        4,867         7,196         9,499   

Europe

     708         772        726        681        1,480         2,206         2,887   

Latin America

     278         320        320        287        598         918         1,205   

Asia Pacific

     239         243        264        243        482         746         989   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Consolidated

   $ 3,742       $ 3,685      $ 3,639      $ 3,514      $ 7,427       $ 11,066       $ 14,580   

Operating Profit (As originally reported)

                 

U.S. Morning Foods

   $ 128       $ 143      $ 118      $ 101      $ 271       $ 389       $ 490   

U.S. Snacks

     95         130        67        103        225         292         395   

U.S. Specialty

     87         63        59        57        150         209         266   

North America Other

     72         62        58        60        134         192         252   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

North America Total

     382         398        302        321        780         1,082         1,403   

Europe

     67         53        61        59        120         181         240   

Latin America

     48         47        50        24        95         145         169   

Asia Pacific

     14         2        16        13        16         32         45   
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Total Reportable Segments

     511         500        429        417        1,011         1,440         1,857   

Corporate

     103         (33     (64     (839     70         6         (833
  

 

 

    

 

 

   

 

 

   

 

 

   

 

 

    

 

 

    

 

 

 

Consolidated

   $ 614       $ 467      $ 365      $ (422   $ 1,081       $ 1,446       $ 1,024   

# # #

 

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