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EX-10.32 - EXHIBIT 10.32 - FIRMA HOLDINGS CORP.ex10_32.htm
EX-10.39 - EXHIBIT 10.39 - FIRMA HOLDINGS CORP.ex10_39.htm
EX-10.31 - EXHIBIT 10.31 - FIRMA HOLDINGS CORP.ex10_31.htm
EXCEL - IDEA: XBRL DOCUMENT - FIRMA HOLDINGS CORP.Financial_Report.xls
EX-31.1 - EXHIBIT 31.1 - FIRMA HOLDINGS CORP.ex31_1.htm
EX-32.1 - EXHIBIT 32.1 - FIRMA HOLDINGS CORP.ex32_1.htm
EX-32.2 - EXHIBIT 32.2 - FIRMA HOLDINGS CORP.ex32_2.htm
EX-10.47 - EXHIBIT 10.47 - FIRMA HOLDINGS CORP.ex10_47.htm
EX-10.46 - EXHIBIT 10.46 - FIRMA HOLDINGS CORP.ex10_46.htm
EX-10.44 - EXHIBIT 10.44 - FIRMA HOLDINGS CORP.ex10_44.htm
EX-31.2 - EXHIBIT 31.2 - FIRMA HOLDINGS CORP.ex31_2.htm


UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

FORM 10-K
(Mark One)

T        ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934
For the Fiscal Year Ended December 31, 2014

OR

£        TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
Commission file number 333-143512

FIRMA HOLDINGS CORP.
 (Name of Small Business Issuer in its charter)

Nevada
 
20-5000381
(State of incorporation)
 
(IRS Employer Identification No.)
     
181 N. Arroyo Grande Blvd, Ste. 140B
Henderson, NV
 
 
89074
(Address of principal executive office)
 
(Zip Code)

Registrant's telephone number, including area code: (888) 901-4550
Securities registered pursuant to Section 12(b) of the Act:  None
Securities registered pursuant to Section 12(g) of the Act:  None

Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act.
 Yes £   No T

Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act.
 Yes £   No T

Indicate by check mark whether the registrant (1) has filed all reports to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.    Yes T     No £

Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Website, if any, every Interactive Data File required to be submitted and posted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files).   Yes  T   No £

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K  T
 
 
 

 
Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See the definitions of “large accelerated filer,” “accelerated filer” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer £
 
Non-accelerated filer £(Do not check if a smaller reporting company)
Accelerated filer £
 
Smaller reporting company T

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act): Yes £  No T

The aggregate market value of the voting stock held by non-affiliates of the Company on June 30, 2014, was approximately $11,169,287.

As of April 14, 2015, the Company had 100,845,696 issued and outstanding shares of common stock.

Documents incorporated by reference:       None
 


 
CAUTIONARY STATEMENT REGARDING FORWARD-LOOKING INFORMATION

This report includes "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, which include but are not limited to, statements concerning our business strategy, plans and objectives, projected revenues, expenses, gross profit, income, and mix of revenue. These forward-looking statements are based on our current expectations, estimates and projections about our industry, management’s beliefs and certain assumptions made by us. Words such as “anticipates,” “expects,” “intends,” “plans,” “predicts,” “potential,” “believes,” “seeks,” “hopes,” “estimates,” “should,” “may,” “will,” “with a view to” and variations of these words or similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements.

Additional information on the various risks and uncertainties potentially affecting our operating results are discussed in this report and other documents we file with the Securities and Exchange Commission, or are available upon written request to our corporate secretary at 181 N. Arroyo Grande Blvd Ste. #140B, Henderson, NV. We undertake no obligation to revise or update publicly any forward-looking statements for any reason, except as required by law. Given these risks and uncertainties, readers are cautioned not to place undue reliance on these forward-looking statements.

As used in this report, “Firma Holdings,” “Company,” “we,” “our” and similar terms refer to Firma Holdings Corp. and its subsidiaries, unless the context indicates otherwise.


 
 
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   PART I
 
   
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PART II
 
   
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PART III
 
   
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PART IV
 
   
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Firma Holdings Corp. (“Firma Holdings” or the “Company”), formerly known as Tara Minerals Corp. and formerly a subsidiary of Tara Gold Resources Corp. (“Tara Gold”), consists of three business segments: mining, packaging technology, and food manufacturing.  We were incorporated in Nevada on May 12, 2006.

Tara Gold, which historically has been engaged in the exploration and development of mining properties in Mexico, divested its ownership in Firma Holdings in February 2015 by distributing out its ownership in Firma Holdings as a dividend to its shareholders.

In 2006, Tara Gold formed Firma Holdings when it determined that some investors prefer lead, zinc and silver projects, rather than gold and silver projects, and that capital may be easier to obtain by separating gold properties from industrial metal properties. Although this was Tara Gold’s intention when it formed Firma Holdings, Firma Holdings nevertheless has interests in properties which may be productive of gold or silver.  Firma Holdings formed Adit Resources Corp. (“Adit”) in 2009 to hold the Picacho Groupings, discussed further below, and to finance the exploration and development of the Picacho Groupings solely from the sale of Adit’s securities. Adit in turns owns 99.99% of American Copper Mining, S.A. de C.V. (“ACM”) (See Note 15). Firma Holdings owns 99.9% of the common stock of American Metal Mining S.A. de C.V. (“AMM”), a Mexican corporation and 87% of the common stock of Adit. Firma Holdings’ operations in Mexico are conducted through AMM and ACM, since Mexican law provides that only Mexican corporations are allowed to own mining properties.

Variable interest entities (“VIE”) over which control is achieved through means other than voting rights and where the Company is considered the primary beneficiary would be included in our consolidated financial statements in those periods in which this applies.  When the Company is the primary beneficiary of the VIE, the Company consolidates the entity if control is achieved through means other than voting rights such as control of the Board, certain capital structures and contractual relationships.  At December 31, 2014, the Company considered Tara Gold a VIE as defined above and has consolidated the related standalone financial statement of Tara Gold within the 2014 financial results.  At December 31, 2013 the Company had no joint ventures or VIEs.

Unless otherwise indicated, all references to “Firma Holdings” or the “Company” include the properties and operations of Adit, AMM, ACM and Tara Gold.

Our mining business segment explores and develops mining properties which may be productive of gold, silver, copper, lead, zinc, iron, industrial metals, and other associated metals.  The Company’s mining business segment is in the exploration stage.

Our packaging technology business segment owns the “SmartPacTM” technology.  Purchased in May 2014, this technology can be used for the preservation and protection of fresh fruit, vegetables and flowers during extended periods of shipping and storage. The technology is comprised of patents, trademarks and other intellectual property pertaining to systems and methods for packaging bulk quantities of fresh produce and flowers incorporating modified atmosphere packaging.

SmartPacTM was developed to solve the problems of decay, moisture loss, infestation and food-borne disease that plague the fresh produce industry. SmartPacTM has the potential to reduce logistical, spoilage and handling costs; significantly reduce food safety risks, increase the value and export potential of developing countries; enable consumers to enjoy better tasting fresh food and decrease the food industry’s carbon footprint.

Produce begins to decay, and loses moisture and weight, as soon as it is harvested. This deterioration makes protracted shipping and storage impossible. Traditional life extension strategies - harvesting before produce is ripe and airfreight - are problematic and costly. Existing modified atmosphere systems need an extra level of packaging - a bag within a box, wrapping a complete pallet load or even a whole shipping container. They are ineffective, vulnerable to thermal abuse and non-compliant with existing infrastructure.
 
 
SmartPacTM technology is the solution. Breathable polymers are incorporated into corrugated linerboard to make SmartPacTM containers into a proprietary, industry compliant, design. These containers are covered with a patented PET plastic lid and hermetically sealed. This creates a “passive” modified atmosphere, in which the carbon dioxide increases and oxygen decreases until an equilibrium modified atmosphere, with high humidity, is established. This inhibits spoilage and reduces microbial growth as it retards ripening and softening of tissue and maintains cellular structure.

 SmartPacTM also incorporates an anti-microbial delivery system to reduce mold, infestation and food-borne disease factors, thereby providing an “active” modified atmosphere. Thermodynamic cooling design combats temperature abuse.

Our food manufacturing business segment consists of 2015 acquisition of Sicilian Sun Limited, LLC, and wholly owned Italian subsidiary, Sicilian Sun Foods s.r.l., and two production facilities located in Alcamo and Catania on the island of Sicily.  Through an agreement signed March 30, 2015, The Alcamo facility has been in operation for six years and consists of a state-of-the-art production factory encompassing 53,500 square feet. This BRC certified facility currently produces private label products for Carrefour – Italia as well as private and branded label products for Auchan, Conad and other major European retailers. The facility specializes in the manufacturing of three product categories: baked goods, frozen desserts, and semi-finished products made from natural ingredients. These products include assorted pastries, ricotta cannoli, as well as cakes, breads, rice balls, croissants, and a variety of other frozen and packaged items. Frozen desserts include gelato, tartufi, mousse, sorbets Italian ices and other frozen treats. Many of the products use proprietary formulas.

The new, state-of-the-art, Catania facility consists of 48,000 sq. ft., is BRC/IFS certified, and contains the latest in automated technology for the commercial production of artisanal gelato products.

In 2014, Sicilian Sun Foods used the services of food supplier La Petite Foods and global food broker Daymon Worldwide to secure orders to manufacture private label and branded products for major grocery chains in the United States.

 
Below is a chart which illustrates the Company’s mining properties as of April 14, 2015.
 
 

 
 
 
No properties were joint ventured as of April 14, 2015.
 
 
After acquiring a property and selecting a possible exploration area through its own efforts or with others, the Company will typically compile reports, past production records and geologic surveys concerning the area.  The Company will then undertake a field exploration program to determine whether the area merits further work.  Initial field exploration on a property normally consists of geologic mapping and geochemical and/or geophysical surveys, together with selected sampling to identify environments that may contain specific mineral occurrences.  If an area shows promise, geologic drilling programs may be undertaken to further define the existence of any economic mineralization.  If mineralization is identified, further work may be undertaken to estimate ore reserves, evaluate the feasibility for the development of the mining project, obtain permits for commercial development, and, if the project appears to be economically viable, proceed to place the mineral deposit into commercial production.

In connection with the acquisition of a property, the Company may conduct limited reviews of title and related matters and obtain representations regarding ownership.  Although the Company plans to conduct reasonable investigations (in accordance with standard mining practice) of the validity of ownership, it may be unable to acquire good and marketable title to its properties.

The proposed exploration program for the Company’s properties will typically consist of rock-chip sampling, soil geochemistry, geological mapping, a geophysical survey, trenching, drilling, and resource calculation.  The exploration program will take place in phases, with some phases occurring simultaneously.  Rock-chip and soil geochemistry may be initiated first to test and define the mineralization. This may be followed up with a CSAMT (Controlled-Source Audio-Frequency Magneto Telluric) (or other appropriate geophysical methods) to test the extent and depth of sulfide mineralization which could host copper, lead or zinc.  The CSAMT is an industry standard geophysical technique that has been used successfully to identify carbonate deposits in Mexico and other locations.  

Upon completion of the exploration program, and if results are positive, a drilling program may begin.  Split samples (i.e. samples cut in half) from logged cores will be sent for assay at the Company’s laboratory or at laboratories operated by third parties.  Remaining cores will be saved for third party independent confirmation. Prospect samples will be assayed by the Company at its laboratory with occasional splits sent to third party labs for verification. Samples for mine production will be taken according to the standard methodology generally accepted for either drill cuttings or channel sampling.  Samples for mine production will be assayed internally at the Company’s laboratory, with duplicate assaying of every twentieth sample.  Splits of every twentieth sample will be sent to an outside laboratory for confirmation. After drilling results have been evaluated, a mineral resource calculation will be made.  

The capital required for the exploration and development of mining properties is substantial.  The Company plans to finance its future operations through joint venture arrangements with third parties (generally providing that the third party will obtain a specified percentage of the Company’s interest in a certain property in exchange for the expenditure of a specified amount), the sale of the Company’s properties, debt instruments which may or may not be convertible to the Company’s or its subsidiaries’ common stock, the sale of the Company’s and its subsidiaries’ common stock and any cash generated by the Company’s operations.  If the capital required to develop its properties is not available, the Company may attempt to sell one or more of its properties.  

The exploration and development of properties joint ventured with third parties may be managed by one of the joint venture participants which would be designated as the operator.  The operator of a mining property generally provides all labor, equipment, supplies and management on a cost plus fee basis and generally must perform specific tasks over a specified time period. Separate fees may be charged to the joint venture by the operator and, once certain conditions are met, the joint venture participant is typically required to pay the costs in proportion to its interests in the property.    

Mines have limited lives, an inherent risk in the mining business.  Although the Company plans to acquire other mining properties, there is a limited supply of desirable mineral lands available in Mexico and the United States where the Company would consider conducting exploration and/or production activities.  In addition, the Company faces strong competition for new properties from other mining companies, many of which have greater financial resources. Further, the Company may be unable to acquire attractive new mining properties on terms that are considered acceptable.
 
 
The Company’s operations have not been affected by the escalating conflicts in Mexico involving drug cartels.

As of April 14, 2015, the Company had interests in the mining properties listed below, which are located in Mexico. The Company’s interests in the properties are generally in the form of mining concessions or patented or unpatented mining claims granted by the respective governments.  Although Mexican mining concessions are similar in some respects to unpatented mining claims in the U.S., there are differences.  See “Mexican Mining Laws and Regulations” below for information regarding Mexican mining concessions.

Although the Company believes that each of its properties has deposits of silver, gold, copper, lead, zinc, or iron, the properties are in the exploration stage, do not have any proven reserves, and may never produce any of these metals in commercial quantities.

Firma Holdings’ mining properties are the Don Roman Groupings and the Picacho Groupings, described further below.

In Mexico, land size is denominated in hectares and weight is denominated in tonnes.  One hectare is equal to approximately 2.47 acres and one tonne is equal to 2,200 pounds.

With the exception of the Don Roman Groupings, as of April 14, 2015, no plants or other facilities were located on any of the properties.

Firma Holdings will use its own employees, or contract with qualified personnel, to conduct and supervise all aspects of its exploration program.
 
Unless otherwise noted below, all of the properties below were purchased from non-related third parties.
 


 
 
Don Roman Groupings

The Don Roman Groupings, comprised of 10,680.1213 hectares, were acquired in October 2006, November 2008, and March and April 2011 for an effective purchase price of approximately $2,126,000, plus value-added tax of approximately $327,500. The Don Roman Groupings consist of the Pilar, Don Roman, Las Nuvias, Centenario, La Verde and La Palma prospects.

The Don Roman plant is 18 kilometers north from Choix, state of Sinaloa, Mexico.  The plant is accessed by 18 kilometers of paved road.  From the plant site, the closest concessions are the Don Roman Groupings which can be accessed with a regular pick-up truck through a Company maintained road. The Don Roman Groupings are in the heart of the La Reforma Mining District as well as the stated gold belt that stems from the state of Chihuahua.

The Don Roman Groupings are located in the northern part of the La Reforma mining district of northeastern Sinaloa State, Mexico.  The predominant rocks in the area are Upper Jurassic-Lower Cretaceous carbonate (limestone) rocks and Tertiary granitic intrusives.  The La Reforma mining district has been mined for more than 300 years, with substantial amounts of precious and base metals produced from numerous mines. In the opinion of the Company, the district has never been properly explored using present day, industry standard, exploration methods, including geochemistry, geophysics, and geology. The Company feels that this area may potentially host base metals that were never discovered or exploited due in part to market conditions, lack of technology, and lack of funding.
 
 
The Company’s justification for acquiring the Don Roman concessions based upon the types and occurrence of deposits that form around a typical “Porphyry Copper Deposit System.”  The many large and small, high-grade poly-metallic veins in the district, which surround the known low-grade porphyry copper center, are typical of this type of system.  These types of veins have been mined successfully in many other districts in the U.S. and Mexico.  The percentage of poly-metallics, meaning zinc, lead, copper and iron, is buoyed by the presence of substantial silver and gold as subordinate metals in these veins.  One of the veins obtained has been mined for 20 years.  Several others have been mined off and on for many years.  One of the veins, El Refugio, was first mined over 400 years ago and has seen mining as recently as 5 years ago.

Preliminary and continuing evaluation of the Don Roman Groupings have identified numerous mineralized systems at various locations on the property, some of which include a series of parallel northwest trending lead, zinc, silver structures that can be traced for more than 300 meters; an abandoned lead, zinc, silver mine; and historic vein-type gold mineralization.  A number of these mineralized structures lie within a complex suite of volcanic-granitic and sedimentary (carbonate) rocks.  Preliminary evaluation of the property has indicated the potential for five separate mineral systems each having varying mineral characteristics.  Initial sampling has indicated the potential for two lead, zinc, silver systems; two gold copper systems; and one iron ore, gold, copper system.

The temporary permits previously held expired in the third quarter 2013.  Without permits, the Company is allowed to perform the following:
 
·
Road maintenance/refurbishment of existing roads only
 
·
Living quarter construction/maintenance
 
·
Surveying
 
·
Surface sampling
 
·
Old workings exploration/identification and sampling
 
·
Mapping
 
·
Plant maintenance and refurbishment
 
·
Use of 900 kva electricity for plant testing during maintenance and refurbishment
 
·
Fencing, limiting identifying surface areas and general protection for all working and old working areas (safety)
 
·
Locating and drilling of a water well
 
Two circuits capable of producing a minimum of 200 tonnes per day are operational, with a third circuit that can be completed when production makes it necessary. An additional regrind circuit can also be implemented at the appropriate time.  The plant, when all circuits are operational, is capable of processing approximately 400 tonnes per day. 

In 2010, the Company began production at the Don Roman plant and extracted lead, zinc, and silver material from its mine and stockpiled it for future processing at the plant. During production in 2010, 181 tons of concentrate were produced and sold.  In the fourth quarter of 2010, the plant activity ceased.

As of December 31, 2014, $7,878,000 has been spent on the mapping, sampling, trenching, plant facilities, processing equipment, and related mining equipment on the Don Roman property.

Exploration of the veins in the concessions will be multi-phased.  The first phase will consist of drilling approximately 10 diamond core holes in the El Rosario vein system to accurately determine the total length, width and depth of the veins.  This phase will further define the mineralized structure, which will then allow the concentration plant to be restarted.

Additional exploration phases will be conducted after the start of mining and will be paid with revenue generated by concentrate produced from the Don Roman plant.
 
 
To maintain the Company’s rights to the Don Roman mining concessions, the Company must:
 
·
make concession tax payment of approximately $48,200, payable in two installments due January and July of each year;
 
·
file yearly Statistical and Technical reports no later than January 31st of each year; and
 
·
file yearly Production/Works Reports no later than May 31st of each year

Property owned by Adit Resources

Picacho Groupings

On April 4, 2012 the Company sold 99.99% owned subsidiary, ACM to Yamana Mexico Holdings B.V. (“Yamana”). ACM’s primary asset is the Picacho Groupings. The Picacho Groupings consist of the Picacho and Picacho Fractions prospects. The Property does not have any proven reserves.

As consideration for the sale of ACM, Yamana paid $7.5 million, minus approximately $780,000 (the amount required to pay the Mexican government to release its tax lien on the Property). In addition, Yamana surrendered 500,000 Adit’s common shares, and warrants to purchase an additional 250,000 Adit’s common shares, upon the execution of the sale agreement.

Yamana had the option to terminate the Agreement within ten business days prior to May 7, 2013 for any reason. If the Agreement was terminated, Yamana would be required to return ownership of ACM and the underlying property to the Company in good standing. If this occurred, the first cash payment made by Yamana would be retained by the Company.

On May 7, 2013, the Company received notice that Yamana was terminating the purchase agreement and the Company regained possession of the property.

As of December 31, 2014, the Company has spent $1,394,000 exploring this property.  Historical exploration was also performed by other third parties prior to the Company’s acquisition of this property.

To maintain the Company’s rights to the Picacho mining concessions, the Company must:
 
·
make concession tax payment of approximately $69,200, payable in two installments due January and July of each year;
 
·
file yearly Statistical and Technical reports no later than January 31st of each year; and
 
·
file yearly Production/Works Reports no later than May 31st of each year

U.S. Mining Laws and Regulations

In the U.S., unpatented mining claims on unappropriated federal land may be acquired pursuant to procedures established by the Mining Law of 1872 and other federal and state laws.  These acts generally provide that a citizen of the U.S. (including a corporation) may acquire a possessory right to develop and mine valuable mineral deposits discovered upon appropriate federal lands, provided that such lands have not been withdrawn from mineral location, e.g., national parks, military reservations and lands designated as part of the National Wilderness Preservation System.  The validity of all unpatented mining claims is dependent upon inherent uncertainties and conditions.  These uncertainties relate to such non-record facts as the sufficiency of the discovery of minerals, proper posting and marking of boundaries, and possible conflicts with other claims not determinable from descriptions of record.  Prior to discovery of a locatable mineral thereon, a mining claim may be open to location by others unless the owner is in possession of the claim.  

To maintain its unpatented mining claims in good standing, the claim owner must file with the Bureau of Land Management (“BLM”) an annual maintenance fee ($140 for each claim, which may change year to year), a maintenance fee waiver certification, or proof of labor or affidavit of assessment work, all in accordance with the laws at the time of filing which may periodically change.
 
 
Any domestic exploration programs conducted by Firma Holdings will be subject to federal, state and local environmental regulations.  The U.S. Forest Service and the BLM extensively regulate mining operations conducted on public lands.  Most operations involving the exploration for minerals are subject to existing laws and regulations relating to exploration procedures, safety precautions, employee health and safety, air quality standards, pollution of stream and fresh water sources, odor, noise, dust, and other environmental protection controls adopted by federal, state, and local governmental authorities as well as the rights of adjoining property owners.  Firma Holdings may be required to prepare and present to federal, state, or local authorities data pertaining to the effect or impact that any proposed exploration or production of minerals may have upon the environment.  All requirements imposed by any such authorities may be costly and time-consuming, and may delay commencement or continuation of exploration or production operations.

Future legislation and regulations are expected to continue to emphasize the protection of the environment, and, as a consequence, the activities of the Company may be more closely regulated to further the cause of environmental protection.  Such legislation and regulations, as well as future interpretation of existing laws, may require substantial increases in capital and operating costs to the Company and may result in delays, interruptions, or a termination of operations, the extent of which cannot be predicted.

Mining operations in the U.S. are subject to inspection and regulation by the Mine Safety and Health Administration of the Department of Labor (MSHA) under provisions of the Federal Mine Safety and Health Act of 1977.

The Company’s operations will also be subject to regulations under the Comprehensive Environmental Response, Compensation and Liability Act of 1980, as amended (CERCLA or Superfund), which regulates and establishes liability for the release of hazardous substances, and the Endangered Species Act (ESA), which identifies endangered species of plants and animals and regulates activities to protect these species and their habitats. The Company may incur expenditures for land reclamation pursuant to federal and state land restoration laws and regulations.  Under certain circumstances, the Company may be required to close an operation until a particular problem is remedied or to undertake other remedial actions.

Mexican Mining Laws and Regulations

In Mexico, Article 27 of the Mexican Constitution grants the ownership of essentially all minerals to the Mexican nation.  The right to exploit those minerals is given to private parties through concessions issued by the Mexican government.  The current Mining Law of Mexico was enacted in 1992.  Concessions are granted on mining lots, the sides of which measure 100 meters, or a multiple of 100, except when adjoining lots (granted when there were no size requirements) require a smaller size.  

An exploration concession is granted to the first applicant that meets the requirements of the Mining Law, the most important of which is that the claimed area is deemed to be “free land”.  Under the Mining Law, areas that are already covered by mining concessions or applications for mining concessions, as well as reserved areas such as the coast and the seabed, are not free.

Exploration mining concession applications are filed at government offices.  Exploration concessions are valid for fifty years and give their holders the right to carry out exploration work and, if warranted, put into production any ore discovered on the concession.

Mining concessions do not grant the holder the right to enter or use the surface land of the mining lots.  It is therefore necessary to obtain the permission of the surface owner for that purpose.  Typically, a verbal authorization with no consideration is granted for prospecting and sample gathering.  A simple letter agreement or contract is normally used for drilling, trenching, or basic road building.  For more advanced exploration activities, a small monetary consideration is normally required.  In some cases the concessionaire is also required to make minor improvements which benefit the local community such as fixing a road or fence or building an earthen dam.  Building and operating a mine requires a more formal agreement.  If an agreement cannot be reached with the surface owner, the Mining Law gives the concessionaire the right to request a temporary occupation of the land or an expropriation (or an easement for the construction of roads, power lines, water pipes, etc.).  Compensation is set through an appraisal made by the federal government.
 
 
A concessionaire’s most important obligation is the performance of assessment work on the mining lots.  A minimum amount of assessment work measured in monetary terms must be performed each year, depending on the size of the mining lot and, for an exploration mining concession, the number of years elapsed since its issue, pursuant to minimum investment tables established by the Mexican government.  Assessment work may be done either through expenditures or the sale of minerals.   Lack of performance of the minimum work will result in the cancellation of the concession; payment to the government in lieu of required assessment of work is not allowed.

To maintain its mining concessions in good standing, the holder of a mining concession must also:

 
·
Make semi-annual concession payments in January and July of each year;

 
·
File annual Statistical and Technical reports no later than January 31st of each year which must include the following:
 
§
Concession name title, surface area, and general identification of modifications to the concession. If purchased in the previous year, the contract information and from whom acquired, if the contract is still being paid, and general terms of contract and a disclosure if new minerals/metals have been found other than the ones in prior submissions.

 
·
File annual Production/Works Reports no later than May 31st of each year which must include the following:
 
§
Concession name, title surface area, identification of modifications to the concessions, abandonment, reduction whether in exploration or exploitation, tonnes produced, processed and what mineral/metal, whether it was smelted on location or where it was shipped to nationally for processing. Accounting information is used as support for the reports.

The exploration concessions in Mexico are valid for the period of 50 years from the date of issue.  After 50 years, applications can be filed to continue the concession right for another 50 years.  The concession rights to the Company’s Mexican properties expire between February 2047 and November 2061.

Concessionaires must comply with federal environmental regulations which generally require that mining activities be subject to an environmental impact statement authorization.  Normally an environmental impact statement authorization can be obtained in six to twelve months from the date of its filing.  However, environmental impact statements for mining operations that do not exceed levels established by the Mexican government are not required.

The Mining Law forbids concessionaires from removing mine timbering and supports and requires compliance with all safety rules promulgated by the Mexican government.

Mexican and foreign individuals, as well as Mexican corporations, are allowed to hold mining concessions. Although foreign corporations may not hold mining concessions, foreign corporations may, however, own Mexican corporations.

General

Firma Holdings’ offices are located at 181 N. Arroyo Grande Blvd., Ste. 140B, Henderson, NV 89074. The office space is supplied free of charge by Lynda R. Keeton-Cardno, Chief Financial Officer and Accounting of Firma Holdings.  

As of April 14, 2015 Firma Holdings had 6 employees; and American Metal Mining had 1 employee.

Firma Holdings’ website is www.taraminerals.com
 
 

Not applicable.


Not applicable.


See Item 1.


In August 2011, Firma Holdings entered into an agreement with Carnegie Mining and Exploration, Inc. which provided Carnegie with the option to earn up to a 50% interest in Firma Holdings’ Don Roman and iron ore projects.

In order to earn an interest in the Don Roman project, Carnegie was required to spend certain amounts on the Don Roman property such that the Don Roman plant reached minimum production levels. Carnegie could earn a 50% interest in Firma Holdings’ iron ore projects by spending $1,000,000 toward the projects by November 6, 2011.

Carnegie did not spend the required amounts on either project and Firma Holdings terminated the option.

On November 10, 2011, Firma Holdings filed a complaint in Clark County, Nevada against Carnegie seeking a declaration that Carnegie failed to properly exercise its option to acquire an interest in the iron ore properties. Carnegie was required to respond to the complaint on or before March 21, 2012.

On December 9, 2011, Carnegie and a purported affiliate, Carnegie Operations, LLC filed a complaint in Texas state court against former employees of Carnegie. Although Firma Holdings was not initially named as a defendant, the substance of the state court complaint made it clear that the core issues were substantially similar to those raised in the Nevada litigation. The individual defendants removed the case to federal court in Dallas, Texas on December 22, 2011. Carnegie responded with a First Amended Complaint on January 31, 2012, which formally named Firma Holdings as a defendant. In its amended complaint, Carnegie sought an injunction against Firma Holdings in connection with its option on the iron ore properties, as well as damages for alleged fraud, trade secret theft, civil conspiracy, and tortuous interference with Carnegie’s employment contracts with the individual defendants.

On February 14, 2012, Firma Holdings moved the Texas court for a transfer of venue to Nevada so that the cases could be consolidated. In July 2012, the Texas Court granted Firma Holdings motion and transferred the case to Nevada.

All litigation related to the Don Ramon option was settled on March 15, 2013, pursuant to a Settlement Agreement and Release executed by all interested parties. In exchange for Carnegie’s acknowledgement that it has no rights under the Option, American Metal Mining (“AMM”) assigned its Champinon mining rights purchase contract, including all related obligations and acquisition payments, to Plathio Trading Mexico, SA de CV, Carnegie’s Mexican subsidiary, and the Company agreed to issue to Carnegie 500,000 restricted shares of the Company’s common stock, which may not be sold until the earlier of: (i) the Company’s shares reaching a minimum trading price of $1.00 per share; or (ii) two years from the date of the Agreement. Under the transfer agreement for the Champinon property, AMM retains mining and beneficial rights to known silver, zinc, and led vein structure present on the Champinon concession. The Agreement confirms Carnegie’s acknowledgement of the Company’s 100% ownership of the Don Roman property.
 
On February 15, 2015, Ben Renda filed a lawsuit against the Company in the Circuit Court of Cook County, Illinois requesting damages in the amount of approximately $209,000. In his complaint, Mr. Renda alleges that in 2012-2013 he was involved in negotiating a license pertaining to the SmartPac technology.  Although the license was never finalized, Mr. Renda claims the work he performed aided the Company in acquiring the SmartPac technology, and therefore the Company somehow unjustly benefited from Renda’s work. Mr. Renda’s claim against the Company is subject to two pending motions to dismiss. Neither motion has been ruled on as of April 14, 2015.
 
 
Other than the foregoing, Firma Holdings is not involved in any legal proceedings and is not aware of any legal proceedings which are threatened or contemplated.
 

Not applicable.


Firma Holdings’ common stock is quoted on the OTC Bulletin Board under the symbol “FRMA”.

Shown below are the ranges of high and low closing prices for Firma Holdings’ common stock for the periods indicated as reported by FINRA and as reported on www.stockhouse.com.  The market quotations reflect inter-dealer prices, without retail mark-up, mark-down or commissions and may not necessarily represent actual transactions.  

Quarter Ended
 
High
   
Low
 
31-Mar-13
  $ 0.50     $ 0.25  
30-Jun-13
  $ 0.37     $ 0.16  
30-Sep-13
  $ 0.29     $ 0.16  
31-Dec-13
  $ 0.25     $ 0.10  
31-Mar-14
  $ 0.28     $ 0.14  
30-Jun-14
  $ 0.30     $ 0.14  
30-Sep-14
  $ 0.30     $ 0.20  
31-Dec-14
  $ 0.24     $ 0.17  

As of April 14, 2015 Firma Holdings had 100,845,696 outstanding shares of common stock and 251 shareholders of record.

We have not paid and do not expect to declare or pay any cash dividends on our common stock in the foreseeable future, and we currently intend to retain future earnings, if any, to finance the expansion of our business. The decision whether to pay cash dividends on our common stock will be made by our Board of Directors, in their discretion, and will depend on our financial condition, operating results, capital requirements and other factors deemed relevant by our Board of Directors.

Recent Sales of Unregistered Securities and Use of Proceeds

Firma Holdings relied upon the exemption provided by Section 4(2) of the Securities Act of 1933 with respect to the sale of these securities.


Not applicable.


The Company was incorporated on May 12, 2006 as Tara Minerals Corp.  On June 3, 2014 the Company amended its Articles of Incorporation changing its name from Tara Minerals Corp. to Firma Holdings Corp.

Beginning in the second quarter of 2014 the Company had two operational business segments:  mining and packaging technology.  As of December 31, 2014 the packaging technology segment was in the planning stage with minimal activity, while the mining segment accounts for the majority of the Company’s results of operations in the accompanying financial statements and in the discussion below.
 
 
RESULTS OF OPERATIONS

Material changes of certain items in Firma Holdings’ Statement of Operations for the year ended December 31, 2014, as compared to the year ended December 31, 2013, are discussed below.

Year  Ended
 
December 31, 2014
   
December 31, 2013
 
(In thousands of U.S. Dollars)
           
Revenue
  $ 105     $ -  
Cost of revenue
            -  
Exploration expenses
    536       1,734  
Operating, general and administrative expenses
    2,910       2,690  
Net operating loss
  $ (3,340 )   $ (4,424 )

For the year ended December 31, 2014, ore from the exploration process at the Dixie Mining District was sold; compared to the year ended December 31, 2013, when the Company had no revenues from mining activity at any of its properties.

For the year ended December 31, 2014, the Company kept all mining concessions in dormant or inactive status while working toward further funding options resulting in exploration expenses for routine maintenance and employee costs; compared to the year ended December 31, 2013, when the Company focused primarily exploring the Dixie Mining District in Idaho. In 2013 exploration expenses included expenses for preproduction activities, geology consulting, assaying, field supplies and other mine expenses.

Material changes of certain items, or significant expenses, in Firma Holdings’ operating, general and administrative expenses for the year ended December 31, 2014, as compared to the year ended December 31, 2013, are discussed below.

Year Ended
 
December 31, 2014
   
December 31, 2013
 
(In thousands of U.S. Dollars)
           
Bad debt expense
  $ 129     $ 178  
Investment banking and investor relations expense
    100       366  
Compensation, officer employment contracts and bonuses
    1,227       667  
Professional fees
    641       619  
Travel expense
    48       98  

Impuesto al Valor Agregado taxes (IVA) are recoverable value-added taxes charged by the Mexican government on goods sold and services rendered at a rate of 16%. Under certain circumstances, these taxes are recoverable by filing a tax return and as determined by the Mexican taxing authority. Each period, receivables are reviewed for collectability.  When a receivable has doubtful collectability we allow for the receivable until we are either assured of collection (and reverse the allowance) or assured that a write-off is necessary. Bad debt expense decreased for the year ended December 31, 2014, compared to the year ended December 31, 2013 due to a lower volume of transactions that generate IVA receivables.  In addition, allowance for doubtful accounts related to IVA decreased as a result of recoveries of IVA in the amount of $73,216 in 2014 through March 31, 2015.
 
Investment banking and investor relations expense for the year ended December 31, 2014, compared to the year ended December 31, 2013, significantly decreased due to the addition of our new agricultural business segment taking the time of our executives.

Compensation, officer employment contracts and bonuses increased due to stock based compensation expense of $405,931 for the year ended December 31, 2014 compared to $59,645 for the year ended December 31, 2013.   Prior to 2014, total base salary for the Company’s officers was split per contract 2/3 Firma Holdings and 1/3 Tara Gold Resources, the former parent of Firma Holdings.  This split between the two companies ceased when the officers resigned from Tara Gold Resources in February 2015 and the Board of Directors of the Company approved the assumption of all related accrued salary.  The overall cash dollar compensation for the officers of the Company did not change between the two years, except for stock based compensation.
 
 
Professional fees for the year ended December 31, 2014, increased primarily due additional legal fees offset by lower accounting and security fees at the Mexico office. Legal services in 2014 relate to the intellectual property after acquisition; compared to the year ended December 31, 2013, which consisted of legal services related to the acquisition of additional acres added to the Dixie Mining District and the settlement agreement reached with Carnegie related to the Champinon mining concession.  Though the dollar figures are relatively consistent year over year, the components of the legal fees within professional fees is materially different as the Company added a new business segment in 2014.

Travel expense for the year ended December 31, 2014, decreased due to limited travel to the Dixie Mining District compared to the year ended December 31, 2013, where there was extension travel to the Dixie Mining District.

Material changes of certain items in Firma Holdings’ other income/expenses for the year ended December 31, 2014, as compared to the year ended December 31, 2013, are discussed below.

Year Ended
 
December 31, 2014
   
December 31, 2013
 
(In thousands of U.S. Dollars)
           
Interest income
  $ 650     $ 51  
Impairment of long lived assets
    (11,313 )     (28 )
Loss on deconsolidation
    (5,351 )     -  

As of December 31, 2014, the Company was deconsolidated from Tara Gold who also divested its interested in its Mexican subsidiary Corporacion Amermin S.A. de C.V. (“Amermin”).  Due to the change in organizational relationship the Company recognized items at December 31, 2014 which had previously been eliminated under the concepts of consolidation under generally accepted accounting principles.  Transactions relating to this deconsolidation are not usual and not anticipated to reoccur.  Additionally, the intercompany loan balances between Tara Gold and Amermin were converted to a note for $10,315,020 with an interest rate of 3.22%.

Interest income for the year ended December 31, 2014, increased due to the Company extending a note receivable for $530,500 and Tara Gold recognizing interest income on the note with Amermin referred to above.  Interest income relating to related party notes receivable at AMM encompasses the entire year ended December 31, 2013 balance and is flat in comparison between the years ended December 31, 2014 and 2013.

Subsequent to year end but contemporaneous with preparing this annual report, the Company determined that the note receivable between Tara Gold and Amermin was likely not fully collectible as the Company no longer has any influence or insight over the operations of Amermin.  As such the note was impaired as of December 31, 2014.  Impairment of assets other than this note for the year ended December 31, 2014 relate to either adjusting the fair value of the Dixie Mining District to the amount the Company sold it for in February 2015 or the impairment of the Pirita mining concession in Mexico.  The impairment of other mining concession in Mexico was $28,001 for the year ended December 31, 2013.

Lastly, upon Tara Gold ceasing to be the parent of the Company, a total loss on deconsolidation consisting of the write off approximately $415,000 in an intercompany payable to the Company and the fair value of its investment in the Company’s stock of approximately $4,935,000 was recognized.
 
 
LIQUIDITY AND CAPITAL RESOURCES

The following is an explanation of Firma Holdings’ material sources and (uses) of cash (in thousands of U.S. dollars) during the years ended December 31, 2014 and 2013:

   
December 31,
2014
   
December 31,
2013
 
(In thousands of U.S. Dollars)
           
Net cash used in operating activities
  $ (2,488 )     (3,126 )
Acquisition of property, plant, equipment, mine development, and land
    -       (217 )
Purchase of mining concession including mining deposits
    -       (650 )
Acquisition of intellectual property
    (559 )     -  
Proceeds from the sale of assets
    28       -  
Cash from the sale of common stock and stock payable
    3,739       2,274  
Proceeds from notes payable
    110       150  
Payments towards notes payable
    (718 )     (26 )
Change in due to/from related parties, net
    229       746  
Cash, beginning of period
    77       907  

Firma Holdings anticipates that its capital requirements during the year ending December 31, 2015 will be:

Exploration and Development – Don Roman Groupings
  $ 200,000  
Exploration and Development – Picacho Groupings
    160,000  
Property taxes
    125,000  
Packaging technology business segment
    1,950,000  
Food manufacturing
    3,000,000  
General and administrative expenses
    1,000,000  
Total
  $ 6,435,000  

The capital requirements shown above include capital required by Firma Holdings and subsidiaries.

In 2014 and early 2015 the Company negotiated and subsequently closed on the acquisition of two significant business opportunities in two distinctly different segments. The Company will now operate with three subsidiary companies in three segments. Gracepoint Mining, LLC will hold the Company’s mining assets; SmartPac Global, LLC will hold the SmartPacTM technology; Sicilian Sun Limited, LLC will hold the food manufacturing and sales business.

Each acquisition was made with a strategic focus on a combination of instant revenue, scalable revenue, and exponential valuation growth potential. The result is that the Company now has three distinct divisions: mining, packaging technology, and food manufacturing.

As the mining division of the Company continues to explore options to advance all projects, the Company took advantage of an opportunity to sell the Dixie Mining district in February 2015 for $450,000 cash and the assumption of certain payables related to doing business in the state of Idaho. Additionally, we continue to actively look for strategic partners to restart the operations at the Company’s Don Roman processing plant in Mexico and/or further develop the property.

The second division, SmartPac Global, is a packaging technology that can be used for the preservation and protection of fresh fruit, vegetables, and flowers during extended periods of shipping and storage. The packaging technology, currently named SmartPacTM, is comprised of patents, trademarks and other intellectual property pertaining to systems and methods for packaging bulk quantities of fresh produce and flowers incorporating modified atmosphere packaging.
 

 
SmartPac Global has engaged the services of a global distribution and logistics expert to introduce and enlist end users to its patented SmartPacTM Systems solution. These included introductions to major destination importers, retailers and food service distributors, in both Europe and Asia; communicating the significant value propositions offered by the SmartPacTM packaging system. As a result of these meetings, Firma was engaged to demonstrate the performance by shipping asparagus, avocados, limes, and honeydew melons, in SmartPacTM’s, to Japan and Europe. The demonstrations resulted is reducing transportation costs, spoilage, and handling costs while enabling consumers to enjoy better tasting fresh food.

Clients that have been engaged predominately import high value fresh fruit and vegetables from long distances, including the U.S., Mexico, Peru, and Chile. As an example, avocado fruit was shipped to Japan and the condition of the fruit was evaluated upon arrival by both the importer and Firma. The avocado fruit using SmartPacTM technology was found to have arrived in superior condition, and with increased yields when compared to cartons not packed using SmartPacTM technology. This has resulted in requests for additional shipments and preparations being made for meeting scaled demand. The Company now has the opportunity to begin SmartPacTM sales and continue to build out sales channels.

With these demonstrations, Firma has confirmed that the market demands an effective "per carton" solution that enables the retailer to capture and eliminate the costs associated with transportation and spoilage generated in their fruit and vegetable supply chains. As a result, in addition to seeking to fulfill current market requests and developing custom packaging, the Company is currently expanding its global dynamic demonstrations.

The third division was established with the 2015 acquisition of Sicilian Sun Limited, LLC., and its wholly owned subsidiary, Sicilian Sun Foods, s.r.l. The acquisition includes two production facilities located in Sicily, Italy, that encompass almost 100,000 square feet of factory space.

In 2014, Sicilian Sun Foods partnered with California based food supplier La Petite Foods and US based global food broker Daymon Worldwide. La Petite Food’s retail partnerships have included Trader Joes, Whole Foods, Walmart, Costco, Sam’s Club, UNFI Distributing and many other specialty markets. Daymon Worldwide operates on six continents, providing end-to-end retail services focused on Private Brand Development, Strategy & Branding, Sourcing & Logistics, and Retail Services & Consumer Experience Marketing. Sicilian Sun Foods utilized the services of La Petite Foods and Daymon Worldwide in contracting with major grocery chains consisting of thousands of retailers throughout the United States to manufacture private label and branded products. The initial stocking order, related to various frozen deserts, is scheduled to begin in June, 2015, with sales estimates of $3.5 million per quarter by the 4th quarter of 2015.
 
Firma Holdings will need to obtain additional capital if it is unable to generate sufficient cash from its operations or find joint venture partners to fund all or part of its exploration and development costs.

Firma Holdings does not know of any trends, events or uncertainties that have had, or are reasonably expected to have, a material impact on its sales, revenues or income from continuing operations, or liquidity and capital.

Firma Holdings’ future plans will be dependent upon the amount of capital available to Firma Holdings, the amount of cash provided by its operations, and the extent to which Firma Holdings is able to have joint venture partners pay the costs of exploring and developing its mining properties.

Firma Holdings does not have any commitments or arrangements from any person to provide Firma Holdings with any additional capital except as disclosed in the subsequent event footnote in the financial statement included in Item 8.  If additional financing is not available when needed, Firma Holdings may continue to operate in its present mode. Firma Holdings does not have any plans, arrangements or agreements to sell its assets or to merge with another entity.
 
 
Off-Balance Sheet Arrangements

At December 31, 2014, Firma Holdings had no off-balance sheet arrangements that have, or are reasonably likely to have, a current or future material effect on our consolidated financial condition, results of operations, liquidity, capital expenditures or capital resources.

Critical Accounting Policies

The preparation of our consolidated financial statements in conformity with accounting principles generally accepted in the United States requires us to make estimates and judgments that affect our reported assets, liabilities, revenues, and expenses, and the disclosure of contingent assets and liabilities. We base our estimates and judgments on historical experience and on various other assumptions we believe to be reasonable under the circumstances. Future events, however, may differ markedly from our current expectations and assumptions. While there are a number of significant accounting policies affecting our consolidated financial statements, we believe the following critical accounting policies involve the most complex, difficult and subjective estimates and judgments.

Recoverable Value-Added Taxes (IVA) and Allowance for Doubtful Accounts

Impuesto al Valor Agregado taxes (IVA) are recoverable value-added taxes charged by the Mexican government on goods sold and services rendered at a rate of 16%.  Under certain circumstances, these taxes are recoverable by filing a tax return and as allowed by the Mexican taxing authority.

Each period, receivables are reviewed for collectability.  When a receivable has doubtful collectability we allow for the receivable until we are either assured of collection (and reverse the allowance) or assured that a write-off is necessary.  Our allowance in association with our receivable from IVA from our Mexico subsidiaries is based on our determination that the Mexican government may not allow the complete refund of these taxes.

Property, Plant, Equipment, Mine Development and Land

Mining concessions and acquisitions, exploration and development costs relating to mineral properties with proven reserves are deferred until the properties are brought into production, at which time they will be amortized on the unit of production method based on estimated recoverable reserves. If it is determined that the deferred costs related to a property are not recoverable over its productive life, those costs will be written down to fair value as a charge to operations in the period in which the determination is made. The amounts at which mineral properties and the related deferred costs are recorded do not necessarily reflect present or future values.

The recoverability of the book value of each property is assessed at least annually for indicators of impairment such as adverse changes to any of the following:

• estimated recoverable ounces of copper, lead, zinc, gold, silver or other precious minerals
• estimated future commodity prices
• estimated expected future operating costs, capital expenditures and reclamation expenditures

A write-down to fair value is recorded when the expected future cash flow is less than the net book value of the property or when events or changes in the property indicate that carrying amounts are not recoverable. This analysis is completed as needed, and at least annually. As of the date of this filing no events have occurred that would require the write-down of any assets the Company intends to hold. In addition, the carrying amounts of the Company’s mining properties are reviewed at each balance sheet date to determine whether there is any indication of impairment. If such indication of impairment exists, the asset’s recoverable amount will be reduced to its estimated fair value. As of December 31, 2014 and 2013, respectively, no indications of impairment existed for any assets the Company intends to hold.
 
 
Certain mining plant and equipment included in mine development and infrastructure is depreciated on a straight-line basis over their estimated useful lives from 3 – 10 years. Other non-mining assets are recorded at cost and depreciated on a straight-line basis over their estimated useful lives from 3 – 10 years.

Intellectual Property

The Company capitalized the intellectual property underlying the SmartPacTM  product.  The intellectual property has an indefinite life and therefore under Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 350-30-35 “General Intangibles Other than Goodwill, Subsequent Measurement” will not be amortized.  The carrying amount of the Company’s intellectual property is reviewed at each balance sheet date to determine whether there is any indication of impairment. If such indication of impairment exists, the asset’s recoverable amount will be reduced to its estimated fair value. As of December 31, 2014 no indications of impairment existed for the intellectual property.

Financial and Derivative Instruments

The Company periodically enters into financial instruments. Upon entry, each instrument is reviewed for debt or equity treatment.  In the event that the debt or equity treatment is not readily apparent, Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 480-10-S99 is consulted for temporary treatment.  Once an event takes place that removes the temporary element the Company appropriately reclassifies the instrument to debt or equity.

The Company periodically assesses its financial and equity instruments to determine if they require derivative accounting. Instruments which may potentially require derivative accounting are conversion features of debt, equity, and common stock equivalents in excess of available authorized common shares, and contracts with variable share settlements.  In the event of derivative treatment, we mark the instrument to market.

Exploration Expenses and Technical Data

Exploration costs not directly associated with proven reserves on our mining concessions are charged to operations as incurred.

Technical data, including engineering reports, maps, assessment reports, exploration samples certificates, surveys, environmental studies and other miscellaneous information, may be purchased for our mining concessions.  When purchased for concessions without proven reserves, the cost is considered research and development pertaining to a developing mine and is expensed when incurred.

Reclamation and Remediation Costs (asset retirement obligations)

Reclamation costs are allocated to expense over the life of the related assets and are periodically adjusted to reflect changes in the estimated present value resulting from the passage of time and revisions to the estimates of either the timing or amount of the reclamation and abandonment costs.

Future remediation costs for processing plant and buildings are accrued based on management’s best estimate, at the end of each period, of the undiscounted costs expected to be incurred at a site. Such cost estimates include, where applicable, ongoing remediation, maintenance and monitoring costs. Changes in estimates are reflected in earnings in the period an estimate is revised.

Stock Based Compensation

Stock based compensation is accounted for using the Equity-Based Payments to Non-Employee’s Topic of the FASB ASC, which establishes standards for the accounting for transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments. We determine the value of stock issued at the date of grant. We also determine at the date of grant the value of stock at fair market value or the value of services rendered (based on contract or otherwise) whichever is more readily determinable.
 
 
Shares issued to employees are expensed upon issuance.

Stock based compensation for employees is accounted for using the Stock Based Compensation Topic of the FASB ASC.  We use the fair value method for equity instruments granted to employees and will use the Black-Scholes model for measuring the fair value of options, if issued. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods.

Income Taxes

Income taxes are provided for using the asset and liability method of accounting in accordance with the Income Taxes Topic of the FASB ASC. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. A valuation allowance is established when necessary to reduce deferred tax assets to the amount expected to be realized by management. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The computation of limitations relating to the amount of such tax assets, and the determination of appropriate valuation allowances relating to the realization of such assets, are inherently complex and require the exercise of judgment. As additional information becomes available, management continually assesses the carrying value of our net deferred tax assets.


Item 7A.  Quantitative and Qualitative Disclosure about Market Risk

Not applicable.



FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
 (An Exploration Stage Company)

CONSOLIDATED FINANCIAL STATEMENTS
AS OF AND FOR
THE YEARS ENDED DECEMBER 31, 2014 AND 2013

TABLE OF CONTENTS
 
 
 


To the Board of Directors and Stockholders
of the Firma Holdings Corp.
Henderson, Nevada


We have audited the accompanying consolidated balance sheets Firma Holdings Corp. (the "Company") as of December 31, 2014 and the related statements of operations and comprehensive loss, statements of cash flows, and statements of shareholders’ equity for the year then ended. These financial statements are the responsibility of the Company’s management. Our responsibility is to express an opinion on these financial statements based on our audit.

We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audit provide a reasonable basis for our opinion.

In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 31, 2014, and the related statements of operations and comprehensive loss, statements of cash flows, and statements of shareholders’ equity for the year then ended, in conformity with accounting principles generally accepted in the United States of America.


/s/ The Pun Group
The Pun Group

Santa Ana, California
April 14, 2015

 

 
Report of Independent Registered Public Accounting Firm

Board of Directors and Stockholders
Firma Holdings Corp.,

We have audited the accompanying consolidated balance sheets of Firma Holdings Corp. as of December 31, 2013, and the related statements of operations and comprehensive loss, statements of cash flows, and statements of shareholders’ equity for the year then ended.  These financial statements are the responsibility of the entity’s management. Our responsibility is to express an opinion on these financial statements based on our audits.

We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in all material respects, the consolidated financial position of Firma Holdings Corp.  as of  December 31, 2013, and the related statements of operations and comprehensive loss, statements of cash flows, and statements of shareholders’ equity for the year then ended, in conformity with accounting principles generally accepted in the United States of America.


/s/ StarkSchenkein, LLP
StarkSchenkein, LLP

Denver, Colorado
April 14, 2014
 

FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)

   
December 31, 2014
   
December 31, 2013
 
             
Assets
           
Current assets:
           
Cash
 
$
738,610
   
$
76,758
 
Other receivables, net
   
20,446
     
73,106
 
Note receivable
   
594,485
     
-
 
Prepaid assets
   
134,666
     
114,425
 
Assets held for sale or disposal, net
 
 
450,000
     
679,262
 
Due from related parties
   
104,868
     
-
 
Other current assets
   
108,036
     
21,684
 
Total current assets
   
2,151,111
     
965,235
 
                 
Property, plant, equipment, mine development, and land, net
   
6,107,441
     
6,694,419
 
Intellectual property
   
2,745,229
     
-
 
Total assets
 
$
11,003,781
   
$
7,659,654
 
                 
Liabilities and Stockholders’ Equity
               
Current liabilities:
               
Accounts payable and accrued expenses
 
$
1,680,408
   
$
1,410,281
 
Notes payable, current portion
   
2,123,100
     
38,614
 
Convertible notes payable, net
   
260,000
     
75,652
 
Due to related parties, net
   
-
     
1,517,615
 
Total current liabilities
   
4,063,508
     
3,042,162
 
Notes payable, non-current portion
   
1,910,495
     
28,005
 
Total liabilities
   
5,974,003
     
3,070,167
 
                 
Stockholders’ equity:
               
Common stock: $0.001 par value; authorized 200,000,000 shares; issued and
outstanding 94,032,340 and 81,082,278 shares
   
94,032
     
81,082
 
Additional paid-in capital
   
                           40,984,888
     
            37,191,859
 
Common stock payable
   
667,671
     
47,466
 
Accumulated deficit
   
(45,760,739
)
   
(35,757,123
)
Accumulated other comprehensive income (loss)
   
153,923
     
(167,584
)
Total Firma Holdings stockholders’ (deficit) equity
   
(3,860,225
   
1,395,700
 
Non-controlling interest
   
8,890,003
     
3,193,787
 
Total stockholders’ equity
   
5,029,778
     
4,589,487
 
Total liabilities and stockholders’ equity
 
$
11,003,781
   
$
7,659,654
 
 
See accompanying notes to these consolidated financial statements.
 

 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
AND COMPREHENSIVE LOSS

   
For the Years Ended
 
   
December 31, 2014
   
December 31, 2013
 
Mining revenues
 
$
105,316
   
$
-
 
Cost of revenue
   
-
     
-
 
Gross margin
   
105,316
     
-
 
Exploration expenses
   
535,559
     
1,734,394
 
Operating, general and administrative expenses
   
2,910,137
     
2,689,898
 
Net operating loss
   
(3,340,380
)
   
(4,424,292
)
Non-operating income (expense):
               
Interest income
   
649,519
     
51,432
 
Interest expense
   
(219,417
)
   
(254,004
Gain (loss) on debt due to extinguishment and conversion
   
5,000
     
(7,000
Loss on disposal or sale of assets
   
(39,407
)
   
(1,458
Loss on deconsolidation
   
(5,350,610
)
   
-
 
Settlement loss, net
   
(5,148
)
   
(1,064,996
)
Gain on bargain acquisition of ACM
   
-
     
3,489,971
 
Impairment of long lived assets
   
(11,313,201
)
   
(28,001
)
Other income
   
31,715
     
152
 
Total non-operating (loss) income
   
(16,241,549
   
2,186,096
 
Loss before income taxes
   
(19,581,929
)
   
(2,238,196
)
Income tax (provision)
   
-
     
(6,284,000
Loss before discontinued operations
   
(19,581,929
)
   
(8,522,196
)
Gain from discontinued operations of  Corporacion Amermin
S.A. de C.V. (including loss on disposal of $4,385), net of tax
   
9,568,433
     
-
 
Net loss
   
(10,013,496
)
   
(8,522,196
Net (income) loss attributable to non-controlling interest
   
9,880
     
47,753
 
Net loss attributable to Firma Holdings’ shareholders
   
(10,003,616
)
   
(8,474,443
)
Other comprehensive gain (loss):
               
Foreign currency translation gain
   
141,332
     
19,562
 
Unrealized gain on fair value of stock
   
180,175
     
-
 
Total comprehensive loss
 
$
(9,682,109
)
 
$
(8,454,881
)
                 
Net loss per share, basic and dilutive before discontinued
operations
 
$
(0.23
)
 
$
(0.11
)
                 
Discontinued operations per share, basic and dilutive
 
$
(0.11
)
 
$
(0.00
)
                 
Net loss per share, basic and diluted
 
$
(0.12
)
 
$
(0.11
)
                 
Weighted average number of shares, basic and diluted
   
86,460,993
     
74,632,059
 

See accompanying notes to these consolidated financial statements.
 
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)

   
Common Stock
   
Additional
   
Common Stock
   
Accumulated
   
Accumulated Other
       
   
Shares
   
Amount
   
Paid-In
Capital
   
Payable
(Receivable)
   
Deficit During
Exploration Stage
   
Comprehensive
Income
   
Total
 
                                           
Balance at December 31, 2012
    68,752,278     $ 68,752     $ 33,577,244     $ 50,400     $ (27,282,680 )   $ (187,146 )   $ 6,226,570  
                                                         
Common stock sold for cash, and options
and warrants exercises
    9,400,000       9,400       2,264,600       -       -       -       2,274,000  
                                                         
Common stock issued for services
    830,000       830       222,470       (50,400 )     -       -       172,900  
                                                         
Stock payable for services
    -       -       -       47,466       -       -       47,466  
                                                         
Option valuation for services
    -       -       59,645       -       -       -       59,645  
                                                         
Conversion of financial instrument
    1,600,000       1,600       798,400       -       -       -       800,000  
                                                         
Beneficial conversion feature on
convertible note payable
    -       -       120,000       -       -       -       120,000  
                                                         
Settlement expense
    500,000       500       149,500       -       -       -       150,000  
                                                         
Foreign currency translation gain
    -       -       -       -       -       19,562       19,562  
                                                         
Net loss
    -       -       -       -       (8,474,443 )     -       (8,474,443 )
                                                         
Balance at December 31, 2013
    81,082,278     $ 81,082     $ 37,191,859     $ 47,466     $ (35,757,123 )   $ (167,584 )   $ 1,395,700  
 
See accompanying notes to these consolidated financial statements.
 
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ (DEFICIT) EQUITY
(CONTINUED)

   
Common Stock
   
Additional
   
Common Stock
   
Accumulated
   
Accumulated Other
       
   
Shares
   
Amount
   
Paid-In
Capital
   
Payable
(Receivable)
   
Deficit During
Exploration Stage
   
Comprehensive
Income
   
Total
 
                                           
Balance at December 31, 2013
    81,082,278     $ 81,082     $ 37,191,859     $ 47,466     $ (35,757,123 )   $ (167,584 )   $ 1,395,700  
                                                         
Common stock sold for cash, and options
and warrants exercises
    12,737,015       12,737       3,058,366       667,671       -       -       3,738,774  
                                                         
Common stock issued for services
    213,047       213       47,253       (47,466 )     -       -       -  
                                                         
Option valuation for services
    -       -       405,931       -       -       -       405,931  
                                                         
Options provide in purchase of intellectual
property
    -       -       186,629       -       -       -       186,629  
                                                         
Beneficial conversion feature on
convertible note payable
    -       -       94,850       -       -       -       94,850  
                                                         
Unrealized gain on fair value of stock
    -       -       -       -       -       180,175       180,175  
                                                         
Foreign currency translation gain
    -       -       -       -       -       141,332       141,332  
                                                         
Net loss
    -       -       -       -       (10,003,616 )     -       (10,003,616 )
                                                         
Balance at December 31, 2014
    94,032,340     $ 94,032     $ 40,984,888     $ 667,671     $
(45,760,739
)   $ 153,923     $ (3,860,225 )
 
See accompanying notes to these consolidated financial statements.
 
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
 
   
For the Years Ended
 
   
December 31,
2014
   
December 31,
2013
 
Cash flows from operating activities:
           
Net loss attributable to Firma Holdings’ shareholders
  $ (10,003,616 )   $ (8,474,443 )
Adjustments to reconcile net loss to net cash:
               
Depreciation and amortization
    288,129       310,350  
Bad debt (recovery) / allowance for doubtful accounts
    (82,871 )     45,283  
Stock based compensation and stock bonuses
    405,931       59,645  
Common stock issued for services and other expenses
    -       220,366  
Settlement loss, net
    5,148       1,064,996  
Non-controlling interest in net loss of consolidated subsidiaries
    (9,880 )     (47,753 )
Accretion of beneficial conversion feature and debt discount
    169,198       245,652  
(Gain) loss on debt due to extinguishment and conversion
    (5,000 )     7,000  
Income tax provision (benefit)
    -       6,284,000  
Gain on bargain purchase of ACM
    -       (3,489,971 )
Impairment of long lived assets
    11,313,201       28,001  
Loss on deconsolidation
   
5,350,610
      -  
Discontinued operations
    (9,568,433 )     -  
Other
    39,407       -  
Changes in operating assets and liabilities:
               
Other receivables, net
    193,732       (85,509 )
Prepaid expenses
    (27,683 )     (60,405 )
Note receivable, current
    (594,485 )     -  
Other assets
    (86,352 )     2,897  
Accounts payable and accrued expenses
   
765,390
      763,468  
Net cash used in operating activities
   
(1,847,574
)     (3,126,423 )
Cash flows from investing activities:
               
Acquisition of property, plant, equipment, land and construction in progress
    -       (217,066 )
Acquisition of intellectual property
    (558,601 )     -  
Proceeds from the sale of assets
    27,987       -  
Purchase of mining concession including mining deposits
    -       (650,000 )
Net cash (used in) investing activities
    (530,614 )     (867,066 )
Cash flows from financing activities:
               
Cash from the sale of common stock
    3,738,774       2,274,000  
Proceeds from notes payable
    110,000       150,000  
Payments towards notes payable
    (718,233 )     (26,211 )
Change in due to/from related parties, net
   
(412,008
)     746,233  
Net cash provided by  financing activities
   
2,718,533
      3,144,022  
                 
Effect of exchange rate changes on cash
    321,507       19,562  
                 
Net increase (decrease)
    661,852       (829,905 )
Cash, beginning of period
    76,758       906,663  
Cash, end of period
  $ 738,610     $ 76,758  
 
See accompanying notes to these consolidated financial statements.
 
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
CONSOLIDATED STATEMENTS OF CASH FLOWS
(CONTINUED)
 
   
December 31,
2014
   
December 31,
2013
 
             
Supplemental Information:
           
   Interest paid
  $ 2,367     $ 6,379  
   Income taxes paid
  $ -     $ -  
                 
Non-cash Investing and Financing Transactions:
               
                 
Beneficial conversion value for convertible debt and financial instruments
  $ 94,850     $ 120,000  
Conversion of debt to common stock, plus accrued interest
  $ -     $ 800,000  
Purchase of property and equipment through debt and common stock
  $ -     $ 29,038  
Reclassification of due to related party to notes payable
  $ 1,517,615     $ -  
Issuance of common stock payable for services
  $ 47,466     $ 50,400  
Reclassification of assets held for disposal, net
  $ (624,000 )   $ -  
Receivable reclassified to mining deposit
  $ -     $ -  
Construction in progress or mining deposit reclassified to property, plant and
equipment
  $ -     $ 112,582  
Issuance of common stock for legal settlement
  $ -     $ 150,000  
Acquisition of intellectual property through options and note payable
  $ 2,186,629     $ -  
Conversion of accrued expense to a note payable
  $ 274,500     $ (12,500 )
Other
  $ 10,000     $ -  
 
See accompanying notes to these consolidated financial statements.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)

Note 1.
Basis of Presentation and Organization and Significant Accounting Policies 

Basis of Presentation and Organization

Firma Holdings Corp. (“Firma Holdings” or the “Company”), formerly known as Tara Minerals Corp. and formerly a subsidiary of Tara Gold Resources Corp. (“Tara Gold”), consists of two business segments: mining and packaging technology.

Our mining business segment explores and develops mining properties which may be productive of gold, silver, copper, lead, zinc, iron, industrial metals, and other associated metals.  Firma Holdings was incorporated in Nevada on May 12, 2006 and is in the exploration stage.

Tara Gold, which historically engaged in the exploration and development of mining properties in Mexico, divested its ownership in Firma Holdings in February 2015 by distributing out its ownership in Firma Holdings to its shareholders.

In 2006 Tara Gold, formed Firma Holdings when it determined that some investors, prefer lead, zinc and silver projects, rather than gold and silver projects, and that capital may be easier to obtain by separating gold properties from industrial metal properties. Although this was Tara Gold’s intention when it formed Firma Holdings, Firma Holdings nevertheless has interests in properties which may be productive of gold or silver.  Firma Holdings formed Adit Resources Corp. (“Adit”) in 2009 to hold the Picacho Groupings and to finance the exploration and development of the Picacho Groupings solely from the sale of Adit’s securities. Adit in turns owns 99.99% of American Copper Mining, S.A. de C.V. (“ACM”) (See Note 15). Firma Holdings owns 99.9% of the common stock of American Metal Mining S.A. de C.V. (“AMM”), a Mexican corporation and 87% of the common stock of Adit. Firma Holdings’ operations in Mexico are conducted through AMM and ACM, since Mexican law provides that only Mexican corporations are allowed to own mining properties.

Our packaging technology business segment owns the “SmartPacTM” technology.  Purchased in May 2014, this technology can be used for the preservation and protection of fresh fruit, vegetables and flowers during extended periods of shipping and storage. The technology is comprised of patents, trademarks and other intellectual property pertaining to systems and methods for packaging bulk quantities of fresh produce and flowers incorporating modified atmosphere packaging.

The consolidated financial statements include the accounts of the Company and its subsidiaries.  Variable interest entities (“VIE”) over which control is achieved through means other than voting rights and where the Company is considered the primary beneficiary are included in our consolidated financial statements in those periods in which this applies.  When the Company is the primary beneficiary of the VIE, the Company consolidates the entity if control is achieved through means other than voting rights such as control of the Board, certain treasury activities, certain capital structures and contractual relationships.  At December 31, 2014, the Company considered Tara Gold a VIE as defined above and has consolidated the related standalone financial statement of Tara Gold within the 2014 financial results.  At December 31, 2013 the Company had no joint ventures or VIEs.

Unless otherwise indicated, all references to “Firma Holdings” or the “Company” include the properties and operations of Adit, AMM, ACM and Tara Gold.

The consolidated financial statements include the financial statements of the Company and its subsidiaries. All amounts are in U.S. dollars unless otherwise indicated. All significant inter-company balances and transactions have been eliminated in consolidation.
 
The reporting currency of Firma Holdings, Adit and Tara Gold is the U.S. dollar.  The functional currency of AMM and ACM is the Mexican Peso. As a result, the financial statements of the subsidiaries have been re-measured from Mexican pesos into U.S. dollars using (i) current exchange rates for monetary asset and liability accounts, (ii) historical exchange rates for non-monetary asset and liability accounts, (iii) historical exchange rates for revenues and expenses associated with non-monetary assets and liabilities and (iv) the weighted average exchange rate of the reporting period for all other revenues and expenses. In addition, foreign currency transaction gains and losses resulting from U.S. dollar denominated transactions are eliminated. The resulting re-measurement gain (loss) is recorded to other comprehensive gain (loss).
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

Current and historical exchange rates are not indicative of what future exchange rates will be and should not be construed as such.

Relevant exchange rates used in the preparation of the financial statements for the AMM and ACM are as follows for the year ended December 31, 2014 and 2013.  Mexican pesos per one U.S. dollar:

 
December 31, 2014
Current exchange rate
Ps.     
      14.7348
Weighted average exchange rate for the year ended
Ps.     
      13.3019
 

 
December 31, 2013
Current exchange rate
Ps.     
     13.0652
Weighted average exchange rate for the year ended
Ps.     
     12.5439

The Company’s significant accounting policies are:

Estimates

The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosure of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Management routinely makes judgments on historical experience and various other factors that are believed to be reasonable under the circumstances. Actual results could differ from those estimates.

Reclassifications

Certain reclassifications, which have no effect on net loss, have been made in the prior period financial statements to conform to the current year presentation, specifically the reclassification of the Dixie Mining District to assets for sale or disposal due to that mining concessions sale in 2015.
      
Cash and Cash Equivalents

For the Statements of Cash Flows, all highly liquid investments with maturity of three months or less are considered to be cash equivalents. There were no cash equivalents as of December 31, 2014 and December 31, 2013.

Fair Value Accounting

As required by the Fair Value Measurements and Disclosures Topic of the FASB ASC, fair value is measured based on a three-tier fair value hierarchy, which prioritizes the inputs used in measuring fair value as follows: (Level 1) observable inputs such as quoted prices in active markets; (Level 2) inputs, other than the quoted prices in active markets, that are observable either directly or indirectly; and (Level 3) unobservable inputs in which there is little or no market data, which require the reporting entity to develop its own assumptions.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
The three levels of the fair value hierarchy are described below:

 
Level 1
Unadjusted quoted prices in active markets that are accessible at the measurement date for identical, unrestricted assets or liabilities;

 
Level 2
Quoted prices in markets that are not active, or inputs that are observable, either directly or indirectly, for substantially the full term of the asset or liability;

 
Level 3
Prices or valuation techniques that require inputs that are both significant to the fair value measurement and unobservable (supported by little or no market activity).

Concentrations

The Company maintains cash balances at highly-rated financial institutions in the United States. Each institution is insured by the Federal Deposit Insurance Corporation (“FDIC”) up to $250,000 for deposit accounts. The Company had one and none bank accounts in excess of $250,000, at December 31, 2014 and 2013, respectively. The Company has not experienced any losses in these accounts.

Recoverable Value-Added Taxes (IVA) and Allowance for Doubtful Accounts

Impuesto al Valor Agregado taxes (IVA) are recoverable value-added taxes charged by the Mexican government on goods sold and services rendered at a rate of 16%.  Under certain circumstances, these taxes are recoverable by filing a tax return and as allowed by the Mexican taxing authority.

Each period, receivables are reviewed for collectability.  When a receivable has doubtful collectability we allow for the receivable until we are either assured of collection (and reverse the allowance) or assured that a write-off is necessary.

Our allowance in association with our receivable from IVA from our Mexico subsidiaries is based on our determination that the Mexican government may not allow the complete refund of these taxes.

   
December 31, 2014
   
December 31, 2013
 
             
Allowance – recoverable value-added taxes
  $ 1,436,115     $ 1,597,407  
Allowance – other receivables
    426,853       348,433  
Total
  $ 1,862,968     $ 1,945,840  

Bad debt expense was $129,018 and $836,959 at December 31, 2014 and 2013, respectively.

Inventory

Inventory is stated at the lower of cost (computed on a first-in, first-out basis) or market. The cost of finished goods includes the cost of raw material, direct and indirect labor, and other indirect manufacturing costs. The inventory as of December 31, 2014 consists of component parts for internally constructed product of the SmartPacTM product.

Property, Plant, Equipment, Mine Development and Land

Mining concessions and acquisitions, exploration and development costs relating to mineral properties with proven reserves are deferred until the properties are brought into production, at which time they will be amortized on the unit of production method based on estimated recoverable reserves. If it is determined that the deferred costs related to a property are not recoverable over its productive life, those costs will be written down to fair value as a charge to operations in the period in which the determination is made. The amounts at which mineral properties and the related deferred costs are recorded do not necessarily reflect present or future values.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

The recoverability of the book value of each property is assessed annually for indicators of impairment such as adverse changes to any of the following:

• estimated recoverable ounces of copper, lead, zinc, silver or other precious minerals
• estimated future commodity prices
• estimated expected future operating costs, capital expenditures and reclamation expenditures

A write-down to fair value is recorded when the expected future cash flow is less than the net book value of the property or when events or changes in the property indicate that carrying amounts are not recoverable. This analysis is completed as needed, and at least annually. As of the date of this filing no events have occurred that would require the write-down of any assets the Company intends to hold. In addition, the carrying amounts of the Company’s mining properties are reviewed at each balance sheet date to determine whether there is any indication of impairment. If such indication of impairment exists, the asset’s recoverable amount will be reduced to its estimated fair value. As of December 31, 2014 and 2013, respectively, no indications of impairment existed for any assets the Company intends to hold.

Certain mining plant and equipment included in mine development and infrastructure is depreciated on a straight-line basis over their estimated useful lives from 3 – 10 years. Other non-mining assets are recorded at cost and depreciated on a straight-line basis over their estimated useful lives from 3 – 10 years.

Intellectual Property

The Company capitalized the intellectual property underlying the SmartPacTM product.  The intellectual property has an indefinite life and therefore under Financial Accounting Standards Board (“FASB”) Accounting Standards Codification (“ASC”) 350-30-35 “General Intangibles Other than Goodwill, Subsequent Measurement” will not be amortized.  The carrying amount of the Company’s intellectual property is reviewed at each balance sheet date to determine whether there is any indication of impairment. If such indication of impairment exists, the asset’s recoverable amount will be reduced to its estimated fair value. As of December 31, 2014 no indications of impairment existed for the intellectual property.

Financial and Derivative Instruments

The Company periodically enters into financial instruments. Upon entry, each instrument is reviewed for debt or equity treatment.  In the event that the debt or equity treatment is not readily apparent, FASB ASC 480-10-S99 is consulted for temporary treatment.  Once an event takes place that removes the temporary element the Company appropriately reclassifies the instrument to debt or equity.

The Company periodically assesses its financial and equity instruments to determine if they require derivative accounting. Instruments which may potentially require derivative accounting are conversion features of debt, equity, and common stock equivalents in excess of available authorized common shares, and contracts with variable share settlements.  In the event of derivative treatment, the Company marks the instrument to market.

Revenue Recognition

Revenue from the sale of concentrate and industrial metals will be recognized when ownership passes to the purchaser at which time the following conditions are met:

 
i)
persuasive evidence that an agreement exists;
 
ii)
the risks and rewards of ownership pass to the purchaser including delivery of the product;
 
iii)
the selling price is fixed and determinable; or,
 
iv)
collectivity is reasonably assured.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Reclamation and Remediation Costs (asset retirement obligations)

Reclamation costs are allocated to expense over the life of the related assets and are periodically adjusted to reflect changes in the estimated present value resulting from the passage of time and revisions to the estimates of either the timing or amount of the reclamation and abandonment costs.

Future remediation costs for processing plant and buildings are accrued based on management’s best estimate, at the end of each period, of the undiscounted costs expected to be incurred at a site. Such cost estimates include, where applicable, ongoing remediation, maintenance and monitoring costs. Changes in estimates are reflected in earnings in the period an estimate is revised. There were no reclamation and remediation costs accrued as of December 31, 2014 or 2013.

Exploration Expenses and Technical Data

Exploration costs not directly associated with proven reserves on our mining concessions are charged to operations as incurred.

Technical data, including engineering reports, maps, assessment reports, exploration samples certificates, surveys, environmental studies and other miscellaneous information, may be purchased for our mining concessions.  When purchased for concessions without proven reserves the cost is considered research and development pertaining to a developing mine and is expensed when incurred.

Income Taxes

Income taxes are provided for using the asset and liability method of accounting in accordance with the Income Taxes Topic of the FASB ASC. Deferred tax assets and liabilities are determined based on differences between the financial reporting and tax basis of assets and liabilities and are measured using the enacted tax rates and laws that will be in effect when the differences are expected to reverse. A valuation allowance is established when necessary to reduce deferred tax assets to the amount expected to be realized by management. Deferred tax assets are reduced by a valuation allowance when, in the opinion of management, it is more likely than not that some portion or all of the deferred tax assets will not be realized. The computation of limitations relating to the amount of such tax assets, and the determination of appropriate valuation allowances relating to the realization of such assets, are inherently complex and require the exercise of judgment. As additional information becomes available, management continually assesses the carrying value of our net deferred tax assets.

Stock Based Compensation

Stock based compensation is accounted for using the Equity-Based Payments to Non-Employee’s Topic of the FASB ASC, which establishes standards for the accounting of transactions in which an entity exchanges its equity instruments for goods or services. It also addresses transactions in which an entity incurs liabilities in exchange for goods or services that are based on the fair value of the entity’s equity instruments or that may be settled by the issuance of those equity instruments. We determine the value of stock issued at the date of grant. We also determine, at the date of grant, the value of stock at fair market value or the value of services rendered (based on contract or otherwise), whichever is more readily determinable.

Shares issued to employees are expensed upon issuance.

Stock based compensation for employees is accounted for using the Stock Based Compensation Topic of the FASB ASC.  We use the fair value method for equity instruments granted to employees and will use the Black-Scholes model for measuring the fair value of options, if issued. The stock based fair value compensation is determined as of the date of the grant or the date at which the performance of the services is completed (measurement date) and is recognized over the vesting periods.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Comprehensive Gain (Loss)

Total accumulated comprehensive gain (loss) and the components of accumulated other comprehensive gain (loss) are presented in the Consolidated Statements of Shareholders’ (Deficit) Equity. Accumulated other comprehensive gain (loss) is composed of foreign currency translation adjustment effects and unrealized gains or losses on the fair value of stock investments.

Net Loss per Common Share

Earnings per share is calculated in accordance with the Earnings per Share Topic of the FASB ASC. The weighted-average number of common shares outstanding during each period is used to compute basic earnings (loss) per share. Diluted earnings per share is computed using the weighted average number of shares plus dilutive potential common shares outstanding. Potentially dilutive common shares consist of employee stock options, warrants, and other convertible securities, and are excluded from the diluted earnings per share computation in periods where the Company has incurred a net loss. During the years ended December 31, 2014 and 2013, respectively, the Company incurred a net loss, resulting in no dilutive common shares.

Recently adopted and recently issued accounting guidance

Issued

In May 2014, the FASB issued Accounting Standards Update (“ASU”) No. 2014-09, "Revenue from Contracts with Customers," (“ASU 2014-09”) which requires an entity to recognize the amount of revenue to which it expects to be entitled for the transfer of promised goods or services to customers. The ASU will replace most existing revenue recognition guidance in accounting principles generally accepted in the United States of America (“U.S. GAAP”) when it becomes effective. The new standard is effective for the Company on January 1, 2017. Early application is not permitted. The standard permits the use of either the retrospective or cumulative effect transition method. The Company is evaluating the effect that ASU 2014-09 will have on its consolidated financial statements and related disclosures. The Company has not yet selected a transition method nor has it determined the effect of the standard on its ongoing financial reporting.

Adopted

In June 2014, the FASB issued ASU No. 2014-10, “Development Stage Entities (Topic 915), Elimination of Certain Financial Reporting Requirements, Including an Amendment to Variable Interest Entities Guidance in Topic 810, "Consolidation” (“ASU 2014-10”). The amendments in ASU 2014-10 removes the definition of a development stage entity from the Master Glossary of the Accounting Standards Codification, thereby removing the financial reporting distinction between development stage entities and other reporting entities from U.S. GAAP. In addition, the amendments eliminate the requirements for development stage entities to: (i) present inception-to-date information in the statements of income, cash flows, and shareholder equity; (ii) label the financial statements as those of a development stage entity; (iii) disclose a description of the development stage activities in which the entity is engaged; and (iv) disclose in the first year in which the entity is no longer a development stage entity that in prior years it had been in the development stage. The presentation and disclosure requirements in ASC Topic 915, "Development Stage Entities" are no longer required for interim and annual reporting periods beginning after December 15, 2014. The revised consolidation standards will take effect in annual periods beginning after December 15, 2015, however, early adoption is permitted. The Company has elected to early adopt the provisions of ASU 2014-10 for these audited consolidated financial statements.

In August 2014, the FASB issued ASU 2014-15, “Presentation of Financial Statements—Going Concern (Subtopic 205-40): Disclosure of Uncertainties about an Entity’s Ability to Continue as a Going Concern”. The new standard provides guidance as to management's responsibility to evaluate whether there is substantial doubt about an entity's ability to continue as a going concern and to provide related footnote disclosures. The new standard is effective for fiscal years, and interim periods within those fiscal years, beginning after December 15, 2016. Early adoption is permitted. The adoption of this standard is not expected to have a material impact on the Company's financial statements.  The Company has elected to early adopt the provisions of ASU 2014-15 for these audited consolidated financial statements.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Other recent accounting pronouncements issued by the FASB (including its Emerging Issues Task Force), the American Institute of Certified Public Accountants, and the SEC, did not, or are not believed by management to, have a material impact on the Company's present or future financial position, results of operations or cash flows.

Note 2.
Assets Held for Sale or  Disposal, net

Dixie Mining District

During 2013, the Company acquired the Black Diamond and Ontario prospects in the Dixie Mining District from an unrelated third party for $650,000. Management internally calls this the Ponderosa Project in the Dixie Mining District. The Dixie Mining District is located in the state of Idaho in the U.S. The purchase price was paid in full in 2013. The land package consists of 6,741 acres consisting of both patented and unpatented mining claims.

In February 2015, the Company sold all concessions in the Dixie Mining District for $450,000 plus the assumption of certain payables related to business conducted in Idaho.  As such, the property was revalued to the sale price of $450,000 at December 31, 2014 and reclassified to assets held for sale.

Pirita Prospect

In June 2009, the Company acquired the Pirita Prospect from an independent third party for the effective purchase price of $250,000, of which $50,000 was paid cash and $230,000 was financed, plus value-added tax of $30,000. As of December 31, 2014 and 2013, the remaining note payable was $174,000, including applicable value-added tax.

As of December 31, 2014 and 2013, the Company was in negotiations to amend its agreements relating to the Pirita Prospect which may include the termination of this acquisition agreement and the return of the property, or other disposal. Per the contract, the Company can only return the property if it is in good standing, which requires that all taxes must be paid and the property must be clear of any liabilities. As of December 31, 2014, the Company had not paid the property taxes associated with this prospect.  As of December 31, 2014 the Company has fully impaired the mining concession and has presented the related notes payable as a note payable.  As of December 31, 2013, the Company had presented the net amount of $76,000 related to the Pirita prospect as an asset held for disposal, net.

Las Viboras Dos Prospect

On July 2011, the Company acquired the Las Viboras Dos prospect from an independent third party for an effective purchase price of $188,094, plus value-added tax of $30,095.  The purchase price was financed and has a balance of $234,832, including applicable value-added tax. As of December 31, 2014 Mexico legal counsel concluded that by certain terms in the contract the Company no longer had rights to the property nor was it responsible for any further debt.  The property and related debt were accounted for as disposed of at December 31, 2014.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

Total assets held for disposal, net as of December 31, 2014 and 2013 are the following:

 
December 31, 2014
 
Mining Concession
   
Outstanding Debt
   
Total Assets Held for
Disposal, net
 
Dixie Mining District
  $ 450,000     $ -     $ 450,000  

 
December 31, 2013
 
Mining Concession
   
Outstanding Debt
   
Total Assets Held for
Disposal, net
 
Pirita Prospect
  $ 250,000     $ (174,000 )   $ 76,000  
Las Viboras Dos Prospect
    188,094       (234,832 )     (46,738 )
Dixie Mining District
   
650,000
     
-
     
650,000
 
    $ 1,088,094     $ (408,832 )   $ 679,262  


Note 3.
Property, Plant, Equipment, Mine Development, and Land, net

   
December 31, 2014
   
December 31, 2013
 
             
Land
  $ 19,590     $ 19,590  
                 
Mining concessions:
               
  Pilar (a)
    710,172       710,172  
  Don Roman
    521,739       521,739  
  Las Nuvias
    100,000       100,000  
  Centenario
    635,571       635,571  
  La Palma
    80,000       80,000  
  La Verde
    60,000       60,000  
  Picacho Groupings (See Note 15)
    1,571,093       1,571,093  
Mining concessions
    3,678,575      
3,678,575
 
                 
Property, plant and equipment
    3,620,151       4,142,245  
      7,318,316      
7,840,410
 
Less – accumulated depreciation
    (1,210,875 )     (1,145,991 )
    $ 6,107,441     $
6,694,419
 

Pilar, Don Roman, Las Nuvias, Centenario, La Palma and La Verde properties are geographically located in Mexico and are known as the Don Roman Groupings.

The Picacho and Picacho Fractions are geographically located in Mexico and are known as the Picacho Groupings.

All properties listed above are paid for in full except the following:

 
a)
In January 2007, the Company acquired the Pilar de Mocoribo Prospect (“Pilar”) from the former Mexico subsidiary of Tara Gold, Amermin, for $739,130 plus $115,737 of value-added tax (as amended).  The Company owes a remaining $535,659 for this mining concession (including the applicable value-added tax), with payments beginning in 2020.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
In accordance with the Interest Topic of FASB ASC, the future payments of the total payment amount of $739,130 have been discounted using the incremental borrowing rate of 5.01%. As of December 31, 2014, the present value of future payments is as follows:

   
Debt
   
IVA
   
Total
 
Total remaining debt
  $ 486,739     $ 77,878     $ 564,617  
Imputed interest
    (28,959 )     -       (28,959 )
Present value of debt
  $ 457,780     $ 77,878     $ 535,658  

Other Mining Commitments

Tania Iron Ore Project

The Company leased the Tania Iron Ore Project in May 2011 for royalty payments based on production.

The Company has the right to remove 6 million tonnes of iron ore concentrate from the property, with renewal rights extending through the life of the property. The Company had agreed to pay $6 per tonne for the first 500,000 tonnes removed from the property and $7 per tonne thereafter. As of December 31, 2014 and 2013, the Company has paid $100,000 against future royalty payments.  As of December 31, 2014 this has been fully allowed for as uncollectible.

Note 4.
Note receivable, current

In July 2014, the Company entered into a note receivable with a third party in the packaging technology business segment, where the Company funded a total of $530,500 over several separate fundings July – November 2014.  The note bears stated interest of 20% per annum (360 day year).  The maturity date of the loan is the earlier of (a) 60th day next following the Company’s funding of such loan or (b) the date of payment by the party other than the Borrower of the amount due pursuant to a sale transaction in respect of underlying product purchased by the Borrower through use of the proceeds of such loan.  The Company extended the maturity date to December 31, 2015 without additional penalty, but will continue to accrue interest accruing in accordance with the stated rate of 20%.  Interest accrued as of December 31, 2014 was $43,974.

Additionally, the note receivable includes a loan fee amount of 8% of the gross amount of each sale transaction pursuant to product purchased by the Borrower.  Loan fees accrued as of December 31, 2014 were $20,010.

Note 5.
Other Assets, current and non-current
 
In 2011, the Company paid a $100,000 advance to the Tania Iron Ore Property vendor, against future royalty payments and $175,000 to the subcontractor at the Tania Iron Ore Property for property improvements.  Although the Company is seeking the return of the $175,000 from the subcontractor for non-performance, a full allowance for the receivable has been recognized at December 31, 2014 and 2013.  Additionally, a full allowance has been recognized for the future royalty payments at December 31, 2014.

As of December 31, 2014 and December 31, 2013, respectively, the Company’s other current assets consisted of prepaid expenses of $134,666 and $114,425, security deposits of $19,478 and $21,684, and components part inventory for internally constructed product of the SmartPacTM product (see Note 6) of $88,559 and $0. 

Note 6.
Intellectual Property Purchase Agreement
 
On May 28, 2014 the Company entered into an agreement with FreshTec, Inc. which provides for the Company to acquire technology which can be used for the preservation and protection of fresh fruit, vegetables and flowers during extended periods of shipping and storage. The technology is comprised of patents, trademarks and other intellectual property pertaining to systems and methods for packaging bulk quantities of fresh produce and flowers incorporating modified atmosphere packaging.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

The technology, currently named SmartPacTM, will be made available to growers, packers and end-users for the packing, storage and shipment of bulk quantities of produce.

The purchase price for the SmartPacTM technology is allocated among the following territories:

 
·
United States, Mexico and Canada
 
·
European Union
 
·
All other countries

In addition to the terms described below to acquire the territories, the agreement provided a stock option to FreshTec, Inc. for 1,000,000 shares of the Company’s common stock, which vest immediately and have a term of 1 year (see Note 12) .

The value of the intellectual property purchased follows the guidance as prescribed by both the Intangibles and Business Combinations Topics of the FASB ASC which focuses on capturing the transactional costs of an asset acquisition.  As such we have valued the intellectual property based on the hard costs and stock option value of the contract plus legal fees directly related to the purchase.  Excluded from the valuation are items that are solely dependent on selling units of the SmartPacTM product.  Such payments are only payable should a unit be sold.

 
A.
To acquire the rights for the United States, Mexico and Canada, the Company has paid or must pay FreshTec:

 
(i)
$500,000 at closing (paid June 2014)
 
(ii)
$0.25 for each SmartPacTM unit sold in the United States or Mexico by the Company plus 50% of the Net Royalties received by the Company from licensing the rights to use the technology in the United States, Mexico and Canada until such time as FreshTec is paid $14,500,000,
 
(iii)
during the six month period following the closing of the transaction, and until the Company has paid FreshTec $1,000,000, 25% of the Net Royalties received by the Company from any licensee having the right to sell SmartPacTM units in the United States, Mexico or Canada, and
 
(iv)
after the royalties paid to FreshTec equal $14,500,000, $0.15 for each SmartPacTM unit sold by the Company in the United States, Mexico or Canada plus 25% of the Net Royalties received by the Company from licensing the rights to use the technology in the United States, Mexico and Canada.

On prior to the end of the fifteen-year period commencing on the closing date of the transaction, if the Company has not paid FreshTec royalties of $14,500,000, the Company may, at its option, either pay to FreshTec the difference between $14,500,000 and the royalties paid to FreshTec, or re-convey to FreshTec the rights for the United States, Mexico and Canada.

 
B.
To acquire the rights to countries in the European Union the Company must pay to FreshTec:

 
(i)
no later than six months after the closing of the transaction, $1,000,000, less any amounts paid pursuant to A. (iii) above and B. (ii) and (iii) below, or re-convey to FreshTec the rights for the European Union,
 
(ii)
$0.25 for each SmartPacTM unit sold in the European Union by the Company plus 50% of the Net Royalties received by the Company from licensing the rights to use the technology in the European Union until such time as FreshTec is paid $14,000,000, and
 
(iii)
after the royalties paid to FreshTec equal $14,000,000, $0.15 for each SmartPacTM unit sold by the Company in the European Union plus 25% of the Net Royalties received by the Company from licensing the rights to use the technology in the European Union.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
If the Company exercises its right to re-convey the technology pursuant to B. (i) above, FreshTec is required to pay to the Company any amounts spent by the Company on maintaining or pursuing any patents pertaining to the countries in the European Union and  refund to the Company any amounts paid to FreshTec pursuant to A (iii).

 
C.
To acquire the rights to all other countries the Company must pay FreshTec:

 
(i)
no later than eighteen months after the closing of the transaction, $1,000,000, less any amounts paid pursuant to C. (ii) and (iii) below, or re-convey to FreshTec the rights for the other countries,
 
(ii)
$0.25 for each SmartPac unit sold in the other countries by the Company plus 50% of the Net Royalties received by the Company from licensing the rights to use the technology in the other countries until such time as FreshTec is paid $9,000,000, and
 
(iii)
after the royalties paid to FreshTec equal $9,000,000, $0.15 for each SmartPacTM unit sold by the Company in the other countries plus 25% of the Net Royalties received by the Company from licensing the rights to use the technology in the other countries.

If the Company exercises its right to re-convey the technology pursuant to C. (i) above, FreshTec is required to pay to the Company any amounts spent by the Company on maintaining or pursuing any patents pertaining to the other countries.

When the last patent pertaining to the SmartPacTM technology expires, the royalty payable to FreshTec will be reduced to $0.075 for each SmartPacTM unit sold and the Company will no longer be obligated to pay FreshTec any Net Royalties.

For purpose of the agreement:

The term “Net Royalties” means amounts collected from licensing the SmartPacTM technology to third parties, less (i) costs and expenses incurred in connection with the licensing transaction; (ii) amounts refunded to a licensee; (iii) sale and other excise taxes, use taxes, tariffs, export license fees and duties; and (iv) commissions paid in connection with the licensing transaction.  Net Royalties do not include any amount received for sales of SmartPacTM units by any licensee.

Note 7.
Income Taxes

The Company files income tax returns in the United States (“U.S.”) and Mexican jurisdictions.  In the U.S., Firma Holdings and Adit file a consolidated tax return of which 2013 and 2014 will be filed after the filing of this annual report. Tara Gold files a standalone return of which 2013 has been filed and 2014 will be filed after the filing of this annual report.  In Mexico, AMM and ACM file standalones tax returns.  For AMM, both 2013 and 2014 have been filed.  For ACM, 2013 and 2014 will be filed as soon as all necessary items are obtained.  No tax returns for the Company or any subsidiary of the Company are currently under examination by any tax authorities in their respective countries, except for routine tax reviews for AMM for several months in 2007 - 2014.

The December 31, 2014 income tax benefit, net of tax associated with discontinued operations, is as follows:

   
U.S. Companies
   
Mexico Companies
   
Total
 
Current asset (liability) - total
  $ -     $ -     $ -  
Deferred asset (liability) - total
    13,369,000       2,855,000       16,224,000  
Valuation allowance
    (13,369,000 )     (2,855,000 )     (16,224,000 )
Income tax asset (liability)
  $ -     $ -     $ -  
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

The December 31, 2013 income tax benefit, net of tax associated with discontinued operations, is as follows, noting that Tara Gold was a VIE of Firma Holdings in this period:

   
U.S. Companies
   
Mexico Companies
   
Total
 
Current asset (liability) - total
  $ -     $ -     $ -  
Deferred asset (liability) - total
    7,309,000       2,478,000       9,787,000  
Valuation allowance
    (7,309,000 )     (2,478,000 )     (9,787,000 )
Income tax asset (liability)
  $ -     $ -     $ -  
 
A valuation allowance is recorded when it is more likely than not that the deferred tax assets will be realized. The future use of deferred tax assets is dependent on the future taxable profits which arise from taxable temporary timing differences such as:

 
·
Differences in expensed stock based compensation and stock for investor relation services and corporate officers.
 
·
The capitalization of foreign mining exploration expenses for U.S. federal income tax purposes.
 
·
A carry forward of a net operating loss.

At December 31, 2014, total deferred tax assets and deferred tax liabilities are as follows:

   
U.S. Companies
   
Mexico Companies
   
Total
 
Deferred tax asset – current
  $ 10,238,000     $ -     $ 10,238,000  
Deferred tax asset – non-current portion
    3,131,000       2,855,000      
5,986,000
 
     Total deferred tax asset
    13,369,000       2,855,000       16,224,000  
                         
Deferred tax liability - current
    -       -       -  
Deferred tax liability – non current
    -       -       -  
     Total deferred tax liability
    -       -       -  
                         
Valuation allowance
    (13,369,000 )     (2,855,000 )     (16,224,000 )
Net deferred tax asset (liability)
  $ -     $ -     $ -  

At December 31, 2013, total deferred tax assets and deferred tax liabilities are as follows:

   
U.S. Companies
   
Mexico Companies
   
Total
 
Deferred tax asset – current
  $ 4,456,000     $ -     $ 4,456,000  
Deferred tax asset – non-current portion
    2,853,000       2,478,000       5,331,000  
     Total deferred tax asset
    7,309,000       2,478,000       9,787,000  
                         
Deferred tax liability - current
    -       -       -  
Deferred tax liability – non current
    -       -       -  
     Total deferred tax liability
    -       -       -  
                         
Valuation allowance
    (7,309,000 )     (2,478,000 )     (9,787,000 )
Net deferred tax asset (liability)
  $ -     $ -     $ -  

Net operating losses generated in the U.S. may only be used to offset income generated in the U.S.  There are no uncertain tax positions begin taken by the U.S. entities and open tax years are 2011 – 2014.  Firma Holdings and Adit have a combined net operating loss of approximately $13,148,000 with an estimated deferred tax benefit of $4,602,000.  Tara Gold has a net operating loss of approximately $25,049,000 with an estimated deferred tax benefit of $8,767,000, subject to the U.S. Internal Revenue Code Section 382 rules discussed below.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Net operating losses generated in Mexico may only be used to offset income generated in Mexico. AMM has a net operating loss in Mexico of approximately $9,450,000 with an estimated deferred tax benefit of $2,835,000. ACM has a net operating loss in Mexico of approximately $67,000 with an estimated deferred tax benefit of $20,000.  The net operating loss and estimated tax benefit has been added to net operating losses and tax benefits from previous years.

Per the Income Tax topic of the FASB ASC, when it is more likely than not that a tax asset cannot be realized through future income the Company must allow for this future tax benefit.  We have fully allowed for the entire deferred tax asset for the Company and all subsidiaries as of December 31, 2014 and 2013.

Net operating losses expire as follows:

   
U.S. Companies
   
Mexico Companies
   
Total
 
December 31, 2030
  $ 7,600,000     $ 3,282,000     $ 10,882,000  
December 31, 2031
    2,366,000       1,643,000       4,009,000  
December 31, 2032
    -       1,294,000       1,294,000  
December 31, 2033
    543,000       2,112,000       2,655,000  
December 31, 2034
    18,211,000       1,187,000       19,398,000  
     Total net operating loss
  $ 28,720,000     $ 9,518,000     $ 38,238,000  

Per U.S. Internal Revenue Code Section 382, in the event of a change of ownership, the availability of the Company’s net operating losses carry forwards may be subject to an annual limitation against taxable income in future periods, which could substantially limit the eventual utilization of this net operating loss carry forwards.  This limitation may not apply pursuant to an ownership change as described in Section 1262 of P.L. 111-5.

Reconciliation of the differences between the statuary tax rate and the effective income tax rate is as follows:

   
2014
   
2013
 
   
Amount
   
Percentage
   
Amount
   
Percentage
 
Tax at statutory federal rate
  $ (6,846,000 )     (35.0 %)   $ (783,000 )     (35.0 %)
Temporary differences
                               
Exploration cost - current
    12,000       0.1 %     50,000       2.2 %
Exploration cost – non-current
    107,000       0.6 %     425,000       19.0 %
Stock based compensation
    142,000       0.7 %     21,000       0.9 %
Decrease in deferred tax asset due to re-acquisition
of ACM
    -       0.0 %     6,284,000       280.8 %
Valuation allowance  for U.S. Companies
    6,229,000       31.8 %     (424,000 )     (18.9 %)
Valuation allowance  for Mexico
    356,000       1.8 %     711,000       31.8 %
Tax provision at effective rate
  $ -       0.0 %   $ 6,284,000       280.8 %
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

Note 8.
Notes Payable and Convertible Note Payable, net

The following table represents the outstanding balance of notes payable.
 
   
December 31,
2014
   
December 31,
2013
 
             
Mining concession (see Note 2 and 3)
  $ 709,623     $ -  
Notes payable
    306,381       -  
Auto loans
    11,219       66,619  
Note payable to Corporacion Amermin S.A. de C.V. (“Amermin”)
    1,175,122       -  
FreshTec required payments (see Note 6)
    1,831,250       -  
Convertible note payable, net
    260,000       75,652  
      4,293,595       142,271  
Less – current portion
    (2,123,100 )     (38,614 )
Less – current portion convertible note payable, net
    (260,000 )     (75,652 )
Total – non-current portion
  $ 1,910,495     $ 28,005  

See above disclosure on mining concession debt for Pirita in Note 2 above; Pilar in Note 3 above.

During 2014 the Company converted balances with two vendors to notes payable in the amount of $80,000 and recognized a gain on debt extinguishment in the amount of $5,000. The balance as of December 31, 2014 is $31,631. Additionally, the Company entered into a promissory note with a former employee for accrued payroll resulting in an immediate payment of $31,250 and payments of $6,250 for 18 months and payments of $9,015 for the remaining 18 months.

The Company financed the purchase of a fleet of vehicles during 2010 and 2011 in Mexico. Notes payable interest rates range between 13.5% and 14.5%; with the notes maturing between August 2014 and June 2015.  During 2014 several of these vehicles were disposed of.  Additionally, during the year ended December 31, 2013, the Company purchased a vehicle to be used in U.S. operations for $31,038. The Company paid $2,000 as a down payment and financed the remainder of $29,038 by issuing a note payable. The note carries interest at 3.74% and matures in August 2018.  This vehicle was also disposed of as of December 31, 2014.  As of December 31, 2014 and 2013 the outstanding balance of the auto loans was $11,219 and $66,619, respectively.  

As of December 31, 2014, the Company was deconsolidated from Tara Gold which also divested its interested in its Mexican subsidiary Corporacion Amermin S.A. de C.V. (“Amermin”).  Due to the change in organizational relationship the Company recognized $1,175,122 in notes payable, which had previously been a due to related party.  Additionally due to the change in relationship, Amermin and the Company entered in a formal promissory note with interest of 3% per annum, using a 365 day year, which is due beginning in 2020.

During the year ended December 31, 2013 the Company raised $150,000 through the sale of a convertible note. The note was due in February 2014, extended to July 2014 and again extended until July 2015; bears interest of 16% per year and can be converted to the Company’s stock at $0.10 per share. The beneficial conversion feature of the note payable was determined to be $120,000 of which $120,000 was amortized as of December 31, 2014. Interest expense related to the convertible note was $26,000 as of December 31, 2014.

During 2014 the Company raised $60,000 through the sale of a convertible note. The note was due in May 2014, extended to July 2014 and again extended until July 2015, and can be converted to the Company’s stock at $0.10 per share. The beneficial conversion feature of the note payable was determined to be $60,000 of which $60,000 was amortized as of December 31, 2014. Interest expense related to the convertible note was $11,000 as of December 31, 2014.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

During 2014 the Company raised $50,000 through the sale of a convertible note. The note was due in July 2014 but extended to July 2015, and can be converted to the Company’s stock at $0.10 per share. The beneficial conversion feature of the note payable was determined to be $34,850 of which $34,850 was amortized as of December 31, 2014. Interest expense related to the convertible note was $9,000 as of December 31, 2014.

The five year maturity schedule for notes payable and convertible notes payable, net is presented below:

   
2015
   
2016
   
2017
   
2018
   
2019
   
Thereafter
   
Total
 
                                           
Mining concessions
  $ 174,000     $ -     $ -     $ -     $ -     $ 535,623     $ 709,623  
Auto loans
    11,219       -       -       -       -       -       11,219  
Note payables
    106,631       91,590       108,160       -       -       -       306,381  
Note payable to Corporacion
Amermin S.A. de C.V.
(“Amermin”)
    -       -       -       -       -       1,175,122       1,175,122  
FreshTec required payments (See
Note 6)
    1,831,250       -       -       -       -       -       1,831,250  
Convertible note payable, net
    260,000       -       -       -       -       -       260,000  
Total
  $ 2,383,100     $ 91,590     $ 108,160     $ -     $ -     $ 1,710,745     $ 4,293,596  
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Note 9. 
Related Party Transactions

 
December 31, 2014
 
December 31, 2013
 
         
Due from related parties
  $ 104,868     $ 221,592  
Due to related parties
    -       (1,739,207 )
    $ 104,868     $ (1,517,615 )

All transactions with related parties have occurred in the normal course of operations. Mexico based related party transactions are measured at the appropriate foreign exchange amount.

As of December 31, 2014, the Company was deconsolidated from Tara Gold who also divested its interested in its Mexican subsidiary Amermin.  Due to the change in organizational relationship the Company recognized $1,175,122 in note receivable, which had previously been a due to related party.  Additionally due to the change in relationship, Amermin and the Company entered in a formal promissory note with interest of 3% per annum, using a 365 day year, with payments beginning in 2020.

In January 2007, Amermin made the arrangements to purchase Pilar, Don Roman and Las Nuvias properties listed in Note 3 (part of the Don Roman Groupings) and sold the concessions to AMM. Amermin has paid the original note holder in full and AMM owes Amermin $535,659 for the Pilar mining concession.

The following are intercompany transactions that eliminate during the consolidation of these financial statements:

During 2013, Firma Holdings issued Adit six promissory notes for $4,286,663. During 2014, Firma Holdings issued Adit one promissory note for $610,000. As of December 31, 2014, all notes were accumulated into one promissory note; the note is unsecured, bears interest at U.S. prime rate plus 3.25% per year and is due and payable December 31, 2015. As of December 31, 2014 Firma Holdings owed Adit $5,652,030 in interest and principal.

Note 10.
Stockholders’ Equity

The authorized common stock of Firma Holdings consists of 200,000,000 shares with par value of $0.001.

In January 2013, the Company entered into conversion agreements to convert the financial instrument (see Note 8) to a total of 1,600,000 shares of the Company’s common stock. In February 2013, the Company issued 300,000 shares of common stock and 1,300,000 additional shares of common stock were issued October 2013.

In February 2013, the Company issued 50,000 shares of common stock, valued at $18,000, or $0.36 a share for investor relations services.

In March 2013, the Company issued 500,000 shares of common stock, valued at $150,000, or $0.30 a share per the Champinon settlement agreement.

In January and March 2013, the Company sold 3,500,000 shares of common stock subscribed to under a private placement with independent parties for $700,000, or $0.20 per share; shares were issued in June 2013.

In June 2013, the Company issued 4,500,000 shares of common stock, valued at $1,350,000, or $0.30 a share for cash to its parent, Tara Gold.

In June 2013, the Company issued 250,000 shares of common stock, valued at $70,000, or $0.28 a share for investor relations services incurred during the period.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
In June 2013, the Company issued 100,000 shares of common stock, valued at $29,000, or $0.29 a share for investor relations services incurred during the period.

In July 2013, the Company entered into investor relations consulting agreements for six month terms payable in 190,000 shares of common stock, valued at $30,400. The shares were issued in October 2013.

In September 2013, the Company sold 500,000 shares of common stock subscribed under a private placement with independent parties for $100,000, or $0.20 per share. The shares were issued in October 2013.

In October 2013, the Company issued 50,000 shares of common stock, valued at $13,500, or $0.27 a share for investor relations services incurred in September 2013.

In October 2013, the Company sold 500,000 shares of common stock subscribed under a private placement with independent parties for $100,000, or $0.20 per share. The shares were issued in December 2013.

In December 2013, the Company issued 50,000 shares of common stock, valued at $12,000, or $0.24 a share for investor relations services incurred in October 2013.

In December 2013, the Company issued 400,000 shares of common stock subscribed under a private placement with independent parties for $24,000, or $0.06 per share for cash.

During the year ended December 31, 2013, the Company received mine safety services and trainings valued at $47,466 paid with 213,047 shares of the Company’s common stock valued at $0.22 per share.  These shares were issued in June 2014.

In May 2014, the Company sold 5,000,000 units in a private offering for $750,000 in cash, or $0.15 per unit.  Each unit consisted of one share of the Company’s common stock and one warrant. Two warrants entitle the holder to purchase one share of common stock at a price of $0.35 per share at any time on or before May 1, 2016.  These shares were issued in June 2014.

In May 2014, the Company sold 1,817,007 units in a private offering for $545,102 in cash, or $0.30 per unit.  These shares were issued in June 2014.

In September 2014, the Company sold 5,920,006 shares in a private offering for $1,776,002 in cash, or $0.30 per share. Each unit consisted of one share of the Company’s common stock and one warrant. Two warrants entitle the holder to purchase one share of common stock at a price of $0.40 per share at any time on or before August 31, 2016.  These shares were issued in September 2014.

In December 2014, the Company sold 2,462,728 units in a private offering for $492,546 in cash, or $0.20 per unit.  These shares were issued in February 2015.

In December 2014, the Company granted all subscribers from the above $0.30 and $0.20 offerings warrants equal to their original subscription with a strike price of $0.20 per share.  As of December 31, 2014 warrants representing 1,000,629 shares of common stock were exercised for $$200,126.  These shares were issued in February 2015. The warrant offering expired on January 31, 2015.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

Note 11.    Non-Controlling Interest

All non-controlling interest of the Company is a result of the Company’s subsidiaries stock movement and results of operations.  Cumulative results of these activities results in:

   
December 31, 2014
   
December 31, 2013
 
             
Common stock for cash
  $ 1,999,501     $ 1,999,501  
Common stock for services
    95,215       95,215  
Exploration expenses paid for in subsidiary common stock
    240,000       240,000  
Stock based compensation
    1,374,880       1,374,880  
Cumulative net loss attributable to non-controlling interest
    (25,695 )     (15,815 )
Treasury stock
    (500,000 )     (500,000 )
Tara Gold equity
    5,706,096       -  
Other
    6       6  
Total non-controlling interest
  $ 8,890,003     $ 3,193,787  

A summary of activity as of December 31, 2014 and changes during the period then ended is presented below:

Non-controlling interest at December 31, 2013
  $ 3,193,787  
Tara Gold equity
    5,706,096  
Non-controlling interest at December 31, 2014
    8,899,883  
Net loss attributable to non-controlling interest
    (9,880 )
Non-controlling interest at December 31, 2014
  $ 8,890,003  

As of December 31, 2014, the Company was deconsolidated from Tara Gold who also divested its interested in its Mexican subsidiary Amermin.  At December 31, 2014, the Company considered Tara Gold a VIE as defined in Note 1 above and has consolidated the related standalone financial statement of Tara Gold within the 2014 financial results.  Because there is no direct investment by the Company into Tara Gold, all of Tara Gold’s equity, including its historical accumulated deficit has been treated as non-controlling interest.

Note 12.
Options and Warrants

Firma Holdings has the following incentive plans which are registered under a Form S-8:
·       Incentive Stock Option Plan
·       Nonqualified Stock Option Plan
·       Stock Bonus Plan

In May 2011, under its Incentive Stock Option Plan, Firma Holdings granted two of its officer’s options for the purchase of 750,000 shares of common stock. In April 2013, the options were cancelled and Firma Holdings concurrently granted new Incentive Stock Options to the officers; under this new grant the officers have the option to purchase 750,000 shares of common stock, exercisable at a price of $0.25 per share and vest at various dates until April 2015. The options expire at various dates beginning April 2020. In accordance with the Stock Compensation Topic, FASB ASC 718-20-35, Firma Holdings has analyzed the cancellation of the award accompanied by the concurrent grant of a replacement award and determined that there was no further incremental compensation cost. The options that vested during the year ended December 31, 2013 associated with this transaction were valued at $59,645.

In January 2010, Firma Holdings’ granted options to three of its officers under its Nonqualified Stock Option Plan. The options allow for the purchase of 1,250,000 shares of common stock at an exercise price of $0.05 per share.  These options vested immediately, expire in January 2020 (as extended in January 2015) and were valued at $2,334,201.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
In September 2010, Firma Holdings’ granted options for 200,000 shares of common stock to an unrelated third party for investor relations services. The options have an exercise price of $1.00 per share, vest between September 2010 and March 2011, and expire two years from the date of vesting. In September 2012, the options’ were extended to expire 5 years from the date of vesting, expiring between September 2015 and March 2016. In accordance with the Stock Compensation Topic of the FASB ASC, Firma Holdings’ has analyzed the extension of the award and determined that there was no further incremental compensation cost. The options that vested in 2011 associated with this transaction were valued at $36,353; 2010 vesting was valued at $145,412.

On May 28, 2014 the Company entered into an agreement with FreshTec, Inc. which provides for the Company to acquire technology which can be used for the preservation and protection of fresh fruit, vegetables and flowers during extended periods of shipping and storage. As part of the terms of the agreement, the Company provided stock options to FreshTec, Inc. for 1,000,000 shares of the Company’s common stock at an exercise price of $0.30 per share, which vest immediate and have a term of 1 year.  The stock options were valued at $186,640 using the Black-Scholes option pricing model.

On August 1, 2014, the Company granted 1,400,000 options to an officer for compensation for work performed.  These options were granted outside of the option plans established by the Company.  The options immediately vested, have an exercise price of $0.05 and expire December 31, 2017.  The stock options were valued at $346,286 using the Black-Scholes option pricing model.

On October 28, 2009, Adit adopted the following incentive plans which have not been registered:
·       Incentive Stock Option Plan
·       Nonqualified Stock Option Plan
·       Stock Bonus Plan

There have been no issuances under the Adit plans in 2014 or 2013.

The fair value of each award discussed above is estimated on the date of grant using the Black-Scholes valuation model that uses the assumptions noted in the following table. Expected volatilities are based on volatilities from the Company’s traded common stock. The expected term of the award granted is usually estimated at half of the contractual term as noted in the individual agreements, unless the life is one year or less based upon management’s assessment of known factors, and represents the period of time that management anticipates awards granted to be outstanding.  The risk-free rate for the periods within the contractual life of the option is based on the U.S. Treasury bond rate in effect at the time of the grant for bonds with maturity dates at the estimated term of the options. Historically the Company has had no forfeitures of options or warrants, therefore, the Company uses a zero forfeiture rate.

 
December 31, 2014
 
December 31, 2013
 
Expected volatility
 
278.03%
   
218.84%
 
Weighted-average volatility
 
278.03%
   
218.84%
 
Expected dividends
 
0
   
0
 
Expected term (in years)
 
1.57
   
2.00
 
Risk-free rate
 
0.77%
   
0.22%
 
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
A summary of option activity as of December 31, 2014 and changes during the period then ended is presented below:

Options
 
Shares
   
Weighted-Average
Exercise Price
   
Weighted-Average
Remaining
Contractual Term
   
Aggregate
Intrinsic
Value
 
Outstanding at December 31, 2012
   
2,750,000
   
$
0.34
   
3.0
   
$1,000,000
 
Granted
   
750,000
     
0.25
             
Exercised
   
-
     
-
             
Forfeited, expired or cancelled
   
(750,000
)
   
0.48
             
Outstanding at December 31, 2013
   
2,750,000
   
$
0.24
   
3.0
   
$ 210,000
 
Granted
   
2,400,000
     
0.18
             
Exercised
   
-
     
-
             
Forfeited, expired or cancelled
   
-
     
-
             
Outstanding at December 31, 2014
   
5,150,000
   
$
0.23
     
4.0
   
$
448,000
 
Exercisable at December 31, 2014
   
4,990,000
   
$
0.21
     
4.0
   
$
448,000
 

 Non-vested Options
 
Options
   
Weighted-Average
Grant-Date Fair Value
 
Non-vested at December 31, 2012
   
160,000
   
$
0.48
 
Granted
   
750,000
     
0.25
 
Vested
   
     (340,000
)
   
0.25
 
Forfeited, expired or cancelled
   
(160,000
)
   
0.48
 
Non-vested at December 31, 2013
   
410,000
   
$
0.37
 
Granted
   
2,400,000
     
0.18
 
Vested
   
     (2,650,000
)
   
0.11
 
Forfeited, expired or cancelled
   
-
     
-
 
Non-vested at December 31, 2014
   
160,000
   
$
0.18
 
 
A summary of warrant activity as of December 31, 2014 and 2013, and changes during the period then ended is presented below:
 
Warrants
 
Shares
   
Weighted-Average
Exercise Price
   
Weighted-Average
Remaining
Contractual Term
   
Aggregate
Intrinsic
Value
 
Outstanding at December 31, 2012
   
2,788,333
   
$
1.38
   
1.0
   
$
 
Granted
   
-
     
-
             
Exercised
   
-
     
-
             
Forfeited, expired or cancelled
   
(2,788,333
)
   
(1.38)
             
Outstanding at December 31, 2013
   
-
   
$
-
         
$
-
Granted
   
16,610,371
     
0.32
             
Exercised
   
(1,000,629)
     
0.20
             
Forfeited, expired or cancelled
   
-
     
-
             
Outstanding at  December 31, 2014
   
15,609,742
   
$
0.26
     
1.0
   
$
101,497
 
Exercisable at December 31, 2014
   
15,609,742
   
$
0.26
     
1.0
   
$
101,497
 
 
All warrants vest upon issuance.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
 
Note 13.
Fair Value

In accordance with authoritative guidance, the table below sets forth the Company's financial assets and liabilities measured at fair value by level within the fair value hierarchy. Assets and liabilities are classified in their entirety based on the lowest level of input that is significant to the fair value measurement.

   
Fair Value at December 31, 2014
 
   
Total
   
Level 1
   
Level 2
   
Level 3
 
Assets:
                       
Fair market value of ACM’s net identifiable assets
acquired  (See Note 15)
 
$
1,589,208
   
$
-
   
$
-
   
$
1,589,208
 
Intellectual property
   
2,745,229
     
-
     
-
     
2,745,229
 
Total
 
$
4,334,437
   
$
-
   
$
-
   
$
4,334,437
 
                                 
Liabilities:
                               
None
 
$
-
   
$
-
   
$
-
   
$
-
 

   
Fair Value at December 31, 2013
 
   
Total
   
Level 1
   
Level 2
   
Level 3
 
Assets:
                       
 Fair market value of ACM’s net identifiable assets
acquired  (See Note 15)
 
$
1,589,208
   
$
-
   
$
-
   
$
1,589,208
 
                                 
Liabilities:
                               
Beneficial conversion feature of note payable
(See Note 8)
 
$
74,348
   
$
74,348
   
$
-
   
$
-
 

The following is a reconciliation of the beginning and ending balances for assets and liabilities measured at fair value on a recurring basis using significant unobservable inputs (Level 3) during the year ended December 31, 2014:

Beginning balance
  $ 1,589,208  
Additions
    2,745,229  
Ending balance
  $ 4,334,437  
The amount of total gains or losses for the year included in earnings attributable to the change in
unrealized gains or losses relating to liabilities still held at reporting date
  $ -  

For the above level 3 financial assets, the fair value of ACM’s net identifiable assets acquired at identified and discussed in Note 15.  As discussed in Note 6, we purchased the SmartPacTM technology, of which our purchase price was calculated based on cash paid, options issued, and the agreement to pay certain amount over time, all of which were fair value based on market input at the time the agreement was signed, and have not changed.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
    
Note 14.
Segment Reporting

The Company’s operating segments are strategic business units that offer different products and services.  For the year ended December 31, 2014, operating segments of the Company are mining and packaging technology; subsequent to December 31, 2014 the Company added a business segment relating to food manufacturing.  The mining segment consists of gold and industrial metal mining concessions in Mexico and the United States, and the packaging technology segment consists of the Company’s intellectual property related to the “SmartPacTM” product.  The packaging technology segment became a reportable entity as of June 30, 2014 and was not in existence as of December 31, 2013.

December 31, 2014
 
Packaging Technology
   
Mining
 
Gross profit from external customers
  $ -     $ 105,316  
 Exploration expenses
    -       (535,559 )
 Operating, general, and administrative expenses
    (127,843 )     (814,118 )
 Compensation expense
    -       (201,194 )
 Selling expense
    (38,000 )     -  
 Depreciation and amortization
    (7,442 )     (274,917 )
Segment operating loss before taxes and discontinued operations
  $ (173,285 )   $ (1,720,471 )

Revenues
 
December 31, 2014
 
Total revenues from reportable segments
  $ 105,316  
Total corporate and other revenues
    -  
Elimination of intercompany corporate revenues
    -  
Total consolidated revenues
  $ 105,316  
         
Profit or Loss
       
Total loss from reportable segments
  $ (1,893,757 )
Discontinued operations mining segment
    9,572,818  
Other loss from reportable segments
    (10,668,809 )
Unallocated amounts:
       
Corporate expenses
    (7,019,345 )
Loss on disposal
    (4,385 )
Non-controlling interest
    9,880  
Net loss attributable to Firma Holdings’ shareholders
  $ (10,003,616 )
         
Assets
       
Total assets for packaging technology segment
  $ 3,449,233  
Total assets for mining segment
    6,804,072  
Corporate assets
    750,476  
Other unallocated amounts
    -  
Consolidated total
  $ 11,003,781  
         
Liabilities
       
Accounts payable and accrued expenses packaging technology
segment
  $ 19,937  
Accounts payable and accrued expenses  mining segment
    537,416  
Notes payable packaging technology segment
    1,831,250  
Notes payable mining segment
    1,027,224  
Corporate accounts payable and accrued expense
    1,123,054  
Corporate notes payable
    1,435,122  
Consolidated total
  $ 5,974,003  
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS
    
Note 15.
Re-acquisition of ACM

On April 4, 2012, the Company, sold its 99.99% owned subsidiary, ACM to Yamana Mexico Holdings B.V. (“Yamana”).  ACM’s primary asset is the Picacho Groupings located in Sonora, Mexico. The Property does not have any proven reserves.

As consideration for the sale of ACM, Yamana paid $7.5 million, minus approximately $780,000 (the amount required to pay the Mexican government to release its tax lien on the Property). In addition, Yamana surrendered 500,000 Adit’s common shares, and warrants to purchase an additional 250,000 Adit’s common shares, upon the execution of the sale agreement.

Yamana had the option to terminate the Agreement within ten business days prior to May 7, 2013 for any reason. If the Agreement was terminated, Yamana would be required to return ownership of ACM and the underlying property to the Company in good standing. If this occurred, the first cash payment made by Yamana would be retained by the Company.

On May 7, 2013, the Company received notice that Yamana was terminating the purchase agreement.

The Company calculated the fair value of the assets purchased and liabilities assumed as follows:

Assets:
 
May 8, 2013
 
Picacho Groupings
  $ 1,571,093  
Improvements (Mine site warehouse)
    18,115  
Liabilities:
       
None
    -  
Fair market value of net identifiable assets acquired
    1,589,208  
Less: Fair value of the consideration transferred for ACM
    -  
Add:  Release of Adit’s tax liability due to the termination of the purchase
    1,900,763  
Value of assigned gain on bargain acquisition of ACM
  $ 3,489,971  

Note 16.
Deconsolidation and Variable Interest Entity

As previously discussed as of December 31, 2014, the Company was deconsolidated from Tara Gold.  Also at December 31, 2014 Tara Gold divested its interested in its Mexican subsidiary Corporacion Amermin S.A. de C.V. (“Amermin”), resulting in discontinued operations.  Due to the change in organizational relationship the Company recognized items at December 31, 2014 which had previously been eliminated under the concepts of consolidation under generally accepted accounting principles.  Transactions relating to this deconsolidation are not usual and not anticipated to reoccur.  Additionally, the intercompany loan balances between Tara Gold and Amermin were converted to a note for $10,315,020 with an interest rate of 3.22%.

Subsequent to year end but contemporaneous with preparing this annual report, the Company determined that the note receivable between Tara Gold and Amermin was likely not fully collectible as the Company no longer has any influence or insight over the operations of Amermin.  As such the note was impaired as of December 31, 2014.

Lastly, upon Tara Gold ceasing to be the parent of the Company, a total loss on deconsolidation consisting of the write off approximately $415,000 in an intercompany payable to the Company and the fair value of Tara Gold’s investment in the Company’s stock of approximately $4,935,000 was recognized.

Variable interest entities (“VIE”) over which control is achieved through means other than voting rights and where the Company is considered the primary beneficiary are included in our consolidated financial statements in those periods in which this applies.  When the Company is the primary beneficiary of the VIE, the Company consolidates the entity if control is achieved through means other than voting rights such as control of the Board, certain treasury activities, certain capital structures and contractual relationships.  At December 31, 2014, the Company considered Tara Gold a VIE as defined above and has consolidated the related standalone financial statement of Tara Gold within the 2014 financial results.  Included within these consolidated financial statements are the following assets and liabilities of Tara Gold:
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

Assets:
 
December 31, 2014
 
Cash
  $ 294  
Prepaid expenses
    6,138  
Liabilities:
       
Accounts payable
    118,707  
   Net deficit
  $ (112,275 )

Additionally, all discontinued operations represented in these financial statements relate to Tara Gold’s disposal of Amermin.

In February 2015, the Board of Directors and Officers of Tara Gold, which were the same individuals as Firma Holdings, resigned from Tara Gold, and a new sole director took over Tara Gold.

Note 17.
Subsequent Events
 
In December 2014, the Company sold 2,462,728 units in a private offering for $492,546 in cash, or $0.20 per unit.  These shares were issued in February 2015.

In December 2014, the Company granted all subscribers from the 2014 private placement $0.30 and $0.20 offerings warrants equal to their original subscription with a strike price of $0.20 per share.  As of December 31, 2014 warrants representing 875,625 shares of common stock were exercised for $175,125.  These shares were issued in February 2015.  In the first quarter 2015, warrants representing an additional 2,005,000 of common stock were exercised for $401,000.  The warrant offering expired on January 31, 2015.

In January and February 2015, the Company sold 3,220,000 units in a private offering for $644,000, or $0.20 per unit.

In January 2010, Firma Holdings’ granted options to three of its officers under its Nonqualified Stock Option Plan. The options allow for the purchase of 1,250,000 shares of common stock at an exercise price of $0.05 per share.  In January 2015 the options were again extended to January 2020.

In February 2015, the Company sold all concessions in the Dixie Mining District for $450,000 plus the assumption of certain payables related to business conducted in Idaho.

On March 30, 2015 the Company signed an agreement to acquire Sicilian Sun Limited, LLC (“SSL”).

The acquisition includes SSL’s wholly owned Italian subsidiary, Sicilian Sun Foods s.r.l., and two production facilities located in Alcamo and Catania on the island of Sicily.

The Alcamo facility has been in operation for six years and consists of a state-of-the-art production factory encompassing 53,500 square feet. This BRC certified facility currently produces private label products for Carrefour – Italia as well as private and branded label products for Auchan, Conad and other major European retailers. The facility specializes in the manufacturing of three product categories: baked goods, frozen desserts, and semi-finished products made from natural ingredients. These products include assorted pastries, ricotta cannoli, as well as cakes, breads, rice balls, croissants, and a variety of other frozen and packaged items. Frozen desserts include gelato, tartufi, mousse, sorbets Italian ices and other frozen treats. Many of the products use proprietary formulas.

The new, state-of-the-art, Catania facility consists of 48,000 sq. ft., is BRC/IFS certified, and contains the latest in automated technology for the commercial production of artisanal gelato products.
 
FIRMA HOLDINGS CORP. AND SUBSIDIARIES
(Formerly known as Tara Minerals Corp.)
NOTES TO THE CONSOLDIATED FINANCIAL STATEMENTS

In 2014, Sicilian Sun Foods used the services of food supplier La Petite Foods and global food broker Daymon Worldwide to secure orders to manufacture private label and branded products for major grocery chains in the United States.
At closing, the Company will issue 16,000,000 shares of its common stock to the members of SSL in consideration for their interests in SSL.

However, if the operations of SSL do not generate, during the period ending:

 
·
9 months after the closing, but prior to the second anniversary of the closing, more than $7,500,000 of gross revenue with EBITDA of at least $1,125,000, then the members of SSL will return 3,000,000 shares of common stock to the Company.
 
·
12 months after the closing, but prior to the second anniversary of the closing, more than $10,000,000 of gross revenue with EBITDA of at least $1,500,000, then the members of SSL will return 2,000,000 shares of common stock to the Company.
 
·
24 months after the closing, but prior to the third anniversary of the closing, more than $15,000,000 of gross revenue with EBITDA of at least $2,250,000, then the members of SSL will return 3,000,000 shares of common stock to the Company.
 
·
24 months after the closing, but prior to the third anniversary of the closing, more than $20,000,000 of gross revenue with EBITDA of at least $3,000,000, then the members of SSL will return 2,000,000 shares of common stock to the Company.

When EBITDA from the operations of SSL reaches $1,000,000, 25% of EBITDA will be paid each year to the former members of SSL until $2,000,000 has been paid.
 
 
Changes in and Disagreements with Accountants on Accounting and Financial Disclosure.

Not applicable.

Item 9A.            Controls and Procedures.

Francis Richard Biscan, Jr., Firma Holdings’ Principal Executive Officer and Lynda R. Keeton-Cardno, Firma Holdings’ Principal Financial Officer, have evaluated the effectiveness of Firma Holdings’ disclosure controls and procedures (as defined in Rules 13a-15(e) of the Securities Exchange Act of 1934) as of the end of the period covered by this report and in their opinion Firma Holdings’ disclosure controls and procedures are effective.

Management’s Report on Internal Control Over Financial Reporting

Firma Holdings’ management is responsible for establishing and maintaining adequate internal control over financial reporting and for the assessment of the effectiveness of internal control over financial reporting. As defined by the Securities and Exchange Commission, internal control over financial reporting is a process designed by, or under the supervision of, Firma Holdings’ principal executive officer and principal financial officer and implemented by Firma Holdings’ Board of Directors, management and other personnel, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of Firma Holdings’ financial statements in accordance with U.S. generally accepted accounting principles and includes those policies and procedures that:

 
− 
Pertain to the maintenance of records that in reasonable detail accurately and fairly reflect the transactions and dispositions of the assets of the company;
 
− 
Provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with accounting principles generally accepted in the United States of America and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and
 
− 
Provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use or disposition of the company’s assets that could have a material effect on the financial statements.

Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.

Firma Holdings’ management evaluated the effectiveness of its internal control over financial reporting as of December 31, 2014 based on criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission, or the COSO Framework (amended in 2013). Management’s assessment included an evaluation of the design of Firma Holdings’ internal control over financial reporting and testing of the operational effectiveness of those controls.
 
Based on this evaluation, Firma Holdings’ management concluded that Firma Holdings’ internal control over financial reporting was effective as of December 31, 2014. 
 
There was no change in Firma Holdings’ internal control over financial reporting that occurred during the quarter ended December 31, 2014 that has materially affected, or is reasonably likely to materially affect, Firma Holdings’ internal control over financial reporting.


Not applicable.
 
 

The following table sets forth the names of our directors and executive officers and their ages, positions and biographical information as of the date of this report. Our executive officers are appointed by, and serve at the discretion of, our Board of Directors. Our directors hold office for one-year terms or until their successors have been elected and qualified. There are no family relationships between any of our directors, executive officers or other key personnel and any other of our directors, executive officers or key personnel. There are no arrangements or understandings between any of our directors or executive officers and any other persons pursuant to which such director or executive officer was selected in that capacity.

Name
 
Age
 
Position
Francis R. Biscan, Jr.
 
54
 
President, Chief Executive Officer and a Director
David Barefoot
 
50
 
Chief Operating Officer and a Director
Lynda R. Keeton-Cardno
 
43
 
Chief Financial and Accounting Officer,
Secretary and Treasurer
Ramiro Trevizo
 
58
 
Director

Francis R. Biscan, Jr., Director and Chief Executive Officer.  Mr. Biscan has been an officer and director of Firma Holdings since May 2006.  Between 1997 and August 2003 Mr. Biscan was an independent financial consultant, providing advice to public and private companies in the areas of capital formation and mergers and acquisitions.  Mr. Biscan has also been an officer and director of Adit since June 2009, and was an officer and director of Tara Gold Resources from August 2003 to February 2015.

David Barefoot, Director and Chief Operating Officer.  Mr. Barefoot has been an officer of Firma Holdings since August 2011, and a director of Firma Holdings since February 2013.  On August 9, 2011 David Barefoot was appointed as the Company’s Chief Operating Officer.  Since becoming the Company’s Chief Operating Officer, Mr. Barefoot has been an integral part of streamlining the Company and overall strategy development with regards to advancing the Company's portfolio of properties. Working closely with the CEO, he continues to build and manage the strengths of the Company's team in the U.S., Mexico and abroad.  For the past 26 years, Mr. Barefoot has been a consultant (as a sole proprietor) to various public and private businesses focusing on business development, expanding market share presence and building leadership teams; including 16 years of hiring, training and developing leadership in the financial services industry throughout the Southeast and Chicago areas.  In the past 5 years Mr. Barefoot has continued consulting (as a sole proprietor) and sits as the President and Board Member of Vision Sky, a company that focuses on software for the home health care industry.  Mr. Barefoot has also been a director of Adit since May 2011, and was an officer of Tara Gold Resources August 2011 through February 2015, and a director of Tara Gold Resources from February 2013 to February 2015.

Lynda R. Keeton-Cardno, CPA, Chief Financial and Accounting Officer, Secretary and Treasurer.  Ms. Keeton-Cardno has been an officer of Firma Holdings since January 2011.  Since 2004, Ms. Keeton-Cardno has been the CEO/Managing Member of Keeton CPA, a PCAOB registered firm that provides audit and consulting services to public and private companies.  Between 1996 and 2002, Ms. Keeton-Cardno worked for Arthur Andersen LLP in Phoenix, AZ and Las Vegas, NV in both the Audit and Advisory group and Technology Risk Consulting group.  Ms. Keeton-Cardno is a licensed Certified Public Accountant in Nevada, a member of the American Institute of Certified Public Accountants, a graduate of Arizona State University’s School of Business and Honors College, and has held the Certified Information Systems Auditor designation.  Ms. Keeton-Cardno is also the secretary and treasurer for Firma Holdings, and Adit Resources.  Ms. Keeton-Cardno was an officer of Tara Gold Resources from January 2011 to February 2015.

Ramiro Trevizo, Director.  Mr. Trevizo has been a director of Firma Holdings since May 2008 and President/sole administrator for American Metal Mining, S.A. de C.V, its Mexican subsidiary since inception in 1995.  Mr. Trevizo has also been the President of Corporacion Amermin, S.A. de C.V., the former Mexican subsidiary of Tara Gold Resources Corp., since 2005.  Between 2003 and 2005 Mr. Trevizo was the President of Grupo Constructor del Desierto, S.A., an engineering company based in Chihuahua, Mexico.  Between 2002 and 2004 Mr. Trevizo was a regional manager for D&B Engineering of Phoenix, Arizona.  Mr. Trevizo was a project manager for Concord, California based OSP Consultants from 1999 to 2002.
 
 
Corporate Governance

We currently have no standing audit, compensation or nominating committees or committees performing similar functions, nor do we have written audit, compensation or nominating committee charters. Our Board of Directors believes it unnecessary to have such committees at this time because our Board of Directors can perform the functions of such committees adequately.

We do not have any defined policy or procedural requirements for shareholders to submit recommendations or nominations for directors. The Board of Directors believes that, given the stage of our development, a specific nominating policy would be premature until our business operations develop to a more advanced level. We currently do not have any specific or minimum criteria for the election of nominees to the Board of Directors and we do not have any specific process or procedure for evaluating such nominees. The Board of Directors will assess all candidates, whether submitted by management or shareholders, and make recommendations for election or appointment. A shareholder who wishes to communicate with our Board of Directors may do so by directing a written request addressed to our directors at the address on the cover of this report.

None of Firma Holdings’ directors are independent as that term is defined in section 803 of listing standards of the NYSE MKT. Firma Holdings believes all of its directors are qualified to act as such due to their longstanding relationship with the Company.

Code of Ethics

Firma Holdings has adopted a Code of Ethics applicable to its principal executive, financial, and accounting officers and persons performing similar functions.


As a “smaller reporting company,” we have elected to follow the scaled disclosure requirements for smaller reporting companies with respect to the disclosures required by Item 402 of Regulation S-K. Under such scaled disclosure, we are not required to provide a Compensation Discussion and Analysis, Compensation Committee Report and certain other tabular and narrative disclosures relating to executive compensation.

The following table shows the compensation paid or accrued during the three years ended December 31, 2014 to the executive officers of Firma Holdings.
  
                 
Stock
   
Option
   
All Other Annual
       
Name and
Fiscal
 
Salary
   
Bonus
   
Awards
   
Awards
   
Compensation
       
Principal Position
Year
  (1)     (2)     (3)     (4)     (5)    
Total
 
Francis R. Biscan,
2014
  $ 276,000     $ -     $ -     $ -     $ -     $ 276,000  
President and Chief
2013
    184,000       -       -       -       -       184,000  
Executive Officer
2012
    184,000       -       -       -       -       184,000  
                                                   
Dave Barefoot
2014
    204,000       -       -       346,286       -       550,286  
Chief Operating
2013
    136,000       -       -       -       54,000       190,000  
Officer(6)
2012
    136,000       -       -       -       -       136,000  
                                                   
Lynda R. Keeton-Cardno,
2014
    48,000       -       -       -       -       48,000  
Chief Financial Officer,
2013
    32,000       -       -       -       -       32,000  
Secretary and Treasurer
2012
    32,000       -       -       -       -       32,000  

(1)
The dollar value of base salary (cash and non-cash) earned.  As of December 31, 2014 the Company agreed to absorb all 2014 wages and any accrued salary due to its officers but not paid under Tara Gold, the former parent of the Company.
(2)
The dollar value of bonus (cash and non-cash) earned.
 
 
(3)
During the periods covered by the table, the value of Firma Holdings’ shares issued as compensation for services to the persons listed in the table.
(4)
The value of all stock options granted during the periods covered by the table.
(5)
All other compensation received that Firma Holdings could not properly report in any other column of the table.  

In January 2015, Firma Holdings entered into an employment agreement with Mr. Biscan for three years.  The employment agreement provide that Firma Holdings will pay Mr. Biscan a base salary of $276,000 per year and requires Firma Holdings to pay for Mr. Biscan’s medical, dental, optical, life and disability insurance.  In the event there is a material reduction in Mr. Biscan’s authority, duties or activities, in the event Mr. Biscan’s offices are moved to a location which is not conducive to operating in North America, or in the event there is a change in the control of Firma Holdings, then Mr. Biscan may resign from his position at Firma Holdings and receive the remainder of his salary.  For purposes of the employment agreement, a change in control includes the acquisition of more than 50% of the outstanding shares of Firma Holdings’ common stock by a third party or a change in a majority of Firma Holdings’ directors.

Mr. Biscan’s employment agreement will also terminate upon the death or physical or mental disability of Mr. Biscan, in which case Mr. Biscan, or his legal representative, as the case may be, will be paid the salary provided by the employment agreement for a period of one year following Mr. Biscan’s death or disability.

In January 2015, Firma Holdings entered into an employment agreement with Mr. Barefoot for three years.  The employment agreement provided that Firma Holdings will pay Mr. Barefoot a base salary of $204,000 per year and requires Firma Holdings to pay for Mr. Barefoot’s medical, dental, optical, life and disability insurance.  In the event there is a material reduction in Mr. Barefoot’s authority, duties or activities, in the event Mr. Barefoot’s offices are moved to a location which is not conducive to operating in North America, or in the event there is a change in the control of Firma Holdings, then Mr. Barefoot may resign from his position at Firma Holdings and receive the remainder of his salary.  For purposes of the employment agreement, a change in control includes the acquisition of more than 50% of the outstanding shares of Firma Holdings’ common stock by a third party or a change in a majority of Firma Holdings’ directors.

Mr. Barefoot’s employment agreement will also terminate upon the death or physical or mental disability of Mr. Barefoot, in which case Mr. Barefoot, or his legal representative, as the case may be, will be paid the salary provided by the employment agreement for a period of one year following Mr. Barefoot’s death or disability.

In January 2015, Firma Holdings entered into an employment agreement with Ms. Lynda R. Keeton-Cardno for one year.  The employment agreement provides that Firma Holdings will pay Ms. Keeton-Cardno a base salary of $65,000.

The following shows the amounts that Firma Holdings expects to pay to its officers during the twelve month period ending December 31, 2015 and the time these persons plan to devote to Firma Holdings’ business.  
 
   
Proposed
 
Time to be Devoted to
Name
 
Compensation
 
Firma Holdings and Subsidiaries
Francis Richard Biscan, Jr.
  $ 276,000  
40 hours / week
David Barefoot
  $ 204,000  
40 hours / week
Lynda R. Keeton-Cardno
  $ 65,000  
20 hours / week

Long-Term Incentive Plans.  Firma Holdings does not provide its officers or employees with pension, stock appreciation rights, long-term incentive or other plans and has no intention of implementing any of these plans for the foreseeable future.

Employee Pension, Profit Sharing or other Retirement Plans.  Firma Holdings does not have a defined benefit, pension plan, profit sharing or other retirement plan, although it may adopt one or more of such plans in the future.

Compensation of Directors.  Firma Holdings’ directors did not receive any compensation for their services as directors during the fiscal year ended December 31, 2014, 2013 or 2012.
 
 
Compensation Committee, Interlocks and Insider Participation.  Our directors, Francis R. Biscan Jr., David Barefoot and Ramiro Treviso act as our compensation committee.  During the year ended December 31, 2014, none of our officers was a member of the compensation committee or a director of another entity, which other entity had one of its executive officers serving as one of our directors or as a member of our compensation committee.

Stock Option and Bonus Plans. Firma Holdings has adopted stock option and stock bonus plans.  A summary description of these plans follows.  In some cases these Plans are collectively referred to as the “Plans”.  

Incentive Stock Option Plan.  Firma Holdings’ Incentive Stock Option Plan authorizes the issuance of shares of Firma Holdings’ common stock to persons that exercise options granted pursuant to the Plan. Only Firma Holdings employees may be granted options pursuant to the Incentive Stock Option Plan.  The option exercise price is determined by Firma Holdings’ directors but cannot be less than the market price of Firma Holdings’ common stock on the date the option is granted.

Non-Qualified Stock Option Plan.  Firma Holdings’ Non-Qualified Stock Option Plan authorizes the issuance of shares of Firma Holdings’ common stock to persons that exercise options granted pursuant to the Plan.  Firma Holdings’ employees, directors, officers, consultants and advisors are eligible to be granted options pursuant to the Plan, provided, however, that bona fide services must be rendered by such consultants or advisors and such services must not be in connection with the offer or sale of securities in a capital-raising transaction or promoting the price of Firma Holdings common stock.  

Stock Bonus Plan.  Firma Holdings’ Stock Bonus Plan allows for the issuance of shares of common stock to its employees, directors, officers, consultants and advisors.  However, bona fide services must be rendered by the consultants or advisors and such services must not be in connection with the offer or sale of securities in a capital-raising transaction or promoting the price of Tara Mineral’s common stock.

Summary.  The following lists, as of April 14, 2015, the options granted and the bonus shares issued pursuant to the Plans.  Each option represents the right to purchase one share of Firma Holdings’ common stock.

Name of Plan
 
Total Shares
Reserved Under
Plans
   
Shares Reserved for
Outstanding
Options
   
Shares Issued as
Stock Bonus
   
Remaining
Options/Shares
Under Plans
 
                         
Incentive Stock Option Plan
    1,000,000       750,000       N/A       250,000  
Non-Qualified Stock Option Plan
    3,000,000       1,600,000       N/A       1,400,000  
Stock Bonus Plan
    750,000       N/A       750,000       -  

Firma Holdings’ stock option and bonus plans have not been approved by its shareholders.

The following table shows the weighted average exercise price of the outstanding options granted pursuant to Firma Holdings’ Stock Option Plans as of December 31, 2014.  

Plan category
 
Number of Securities
to be Issued Upon
Exercise of Outstanding
Options
   
Weighted-Average
Exercise Price of
Outstanding
Options
   
Number of Securities Remaining
Available For Future Issuance Under
Equity Compensation Plans
(Excluding Securities Reflected in the
First Column of This Table
 
                   
Incentive Stock Option Plan
    750,000     $ 0.25       250,000  
Non-Qualified Stock Option Plan
    1,600,000     $ 0.24       1,400,000  
 
 
The following lists the unexercised options which were outstanding as of April 14, 2015, and held by the Firma Holdings’ officers and directors.  

   
Shares underlying unexercised
 options which are
   
Name
Date of Grant
Exercisable
Unexercisable
Exercise Price
Expiration Date
Francis R. Biscan, Jr.
5/5/11
500,000
-
$0.58
2018-2020
Francis R. Biscan, Jr.
1/5/10
750,000
-
$0.05
1/5/20
Ramiro Trevizo
1/5/10
250,000
-
$0.05
1/5/20
David Barefoot
9/30/10
200,000
-
$1.00
2015-2016
David Barefoot
8/1/14
1,400,000
-
$0.05
2017

The following lists the shares issued pursuant to Firma Holdings’ Stock Bonus Plan:

Name
 
Date
 
Shares Issued
Francis R. Biscan, Jr.
 
4/23/09
 
250,000
Francis R. Biscan, Jr.
 
1/05/10
 
50,000
Ramiro Trevizo
 
4/23/09
 
200,000
Ramiro Trevizo
 
1/05/10
 
25,000
 
 

The following sets forth information as of April 14, 2015, regarding the number of shares of our common stock beneficially owned by (i) each person that we know beneficially owns more than 5% of our outstanding common stock, (ii) each of our directors and named executive officers and (iii) all of our directors and named executive officers as a group.
 
The amounts and percentages of our common stock beneficially owned are reported on the basis of SEC rules governing the determination of beneficial ownership of securities. Under the SEC rules, a person is deemed to be a “beneficial owner” of a security if that person has or shares “voting power,” which includes the power to vote or to direct the voting of such security, or “investment power,” which includes the power to dispose of or to direct the disposition of such security. A person is also deemed to be a beneficial owner of any securities of which that person has the right to acquire beneficial ownership within 60 days through the exercise of any stock option, warrant or other right. Under these rules, more than one person may be deemed a beneficial owner of the same securities and a person may be deemed to be a beneficial owner of securities as to which such person has no economic interest. Unless otherwise indicated, each of the shareholders named in the table below, has sole voting and investment power with respect to such shares of our common stock

As of April 14, 2015, there were 100,845,696 shares of our common stock issued and outstanding.

Name and Address
Number of Shares (1)
Percent of Class
Francis R. Biscan, Jr.
7,227,026
7.5%
2162 Acorn Court
   
Wheaton, IL 60189
   
     
David Barefoot
1,600,000
1.6%
1625 Tioga Trail
   
Winter Park, FL  32789
   
     
Lynda R. Keeton-Cardno
434,068
0.4%
185 Bethany St.
   
Henderson, NV  89074
   
     
Ramiro Trevizo
907,645
0.9%
Calle Oregon #2432
   
Quintas del Sol, Chihuahua
   
Chihuahua, CP 31215
   
Mexico
   
     
All officers and directors as a group (4 persons)
10,168,739
10.5%

(1)
Includes shares issuable upon the exercise of options held by the persons identified in Item 11 above.


There were no transactions with any related persons (as that term is defined in Item 404 in Regulation S-K) during 2014 or 2013, or any currently proposed transaction, in which Firma Holdings was or are to be a participant and the amount involved was in excess of $93,000 and in which any related person had a direct or indirect material interest. We do not have a written policy regarding related party transactions.

During the year ended December 31, 2014 there have been no issuances of Firma Holdings’ stock to officers, directors or affiliates.
 
 

The Pun Group audited Firma Holdings financial statements for the year ended December 31, 2014 and performed the interim review for September 30, 2014.  StarkSchenkein, LLP audited Firma Holdings financial statements for the year ended December 31, 2013 and performed the interim reviews for March 31 and June 30, 2014.

The following shows the amounts billed to Firm Holdings by these accounting firms during the two years ended December 31, 2014.


   
Year ended
December 31, 2014
   
Year ended
December 31, 2013
 
Audit Fees
  $ 88,305     $ 50,000  
Audit-Related Fees
    -       -  
Financial Information Systems
    -       -  
Design and Implementation Fees
    -       -  
Tax Fees
    -       -  
All Other Fees
    -       -  

In the above table, “audit fees” are fees billed for services related to the audit of Firma Holdings annual financial statements, quarterly reviews of Firma Holdings interim financial statements and services normally provided by the independent accountant in connection with statutory and regulatory filings or engagements for those fiscal periods. “Audit-related fees” are fees not included in audit fees that are billed by the independent accountant for assurance and related services that are reasonably related to the performance of the audit or review of Firma Holdings financial statements. “Tax fees” are fees billed by the independent accountant for professional services rendered for tax compliance, tax advice and tax planning. “All other fees” are fees billed by the independent accountant for products and services not included in the foregoing categories.

Audit fees represent amounts billed for professional services rendered for the audit of Firma Holdings’ annual financial statements and the review of Firma Holdings’ interim financial statements.

Our Board of Directors pre-approves all services provided by our independent accountants. Our Board of Directors reviewed and approved all of the above services and fees.
 
 

Exhibit Number
             Exhibit Name
 
3.1
Articles of Incorporation
1
3.2
Bylaws
1
4.1
Incentive Stock Option Plan
1
4.2
Non-Qualified Stock Option Plan
1
4.3
Stock Bonus Plan
1
10.1
Acquisition Agreement – Pilar de Mocoribo property
1
10.2
Acquisition Agreement – Don Roman property
1
10.3
Acquisition Agreement – Las Nuvias property
1
10.4
Consulting Agreement with Qualico Capital
1
10.5
Assignments of mining properties
1
10.6
Acquisition Agreement – Centenario Prospect
2
10.7
Service Agreement with Roadshows International
3
10.8
Consulting Agreement with Lions Gate International
3
10.9
Consulting Agreement with Sudhir Khanna
3
10.10
Consulting Agreement with Mayfair Associates
3
10.11
Settlement Agreement with Lions Gate Capital 5/1/09
3
10.12
Sales Contract of Common Stock from Ramiro Trevizo Ledezma to ACM
3
10.13
Sales Contract of Common Stock from Ramiro Trevizo Gonzales to ACM
3
10.14
Amended Agreement – Picacho Property
4
10.15
Purchase Agreement – Technical Data
4
10.16
Adit’s Incentive Stock Option Plan
4
10.17
Adit’s Non-Qualified Stock Option Plan
4
10.18
Adit’s Stock Bonus Plan
4
10.19
Firma Holdings convertible note with Adit
4
10.20
Amended Firma Holdings convertible note with Adit
4
10.21
Modified Agreement – Centenario
5
10.22
Acquisition Agreement – Centenario’s technical data
5
10.23
Acquisition Agreement – La Palma
5
10.24
Acquisition Agreement –La Palma’s technical data
5
10.25
Acquisition Agreement – La Verde
5
10.26
Letter of Intent – Don Roman grouping
5
10.27
Acquisition Agreement – Tania Iron Ore property
5
10.28
Acquisition Agreement –La Verde’s technical data
6
10.29
Subcontractor Agreement – Tania Iron Ore Project
6
10.30
Royalty Units – Term Sheet
6
10.31
Employment Agreement – Francis R. Biscan, Jr.
13
10.32
Employment Agreement – Lynda R. Keeton-Cardno
13
10.33
Transfer Agreement between ACM and Amermin – Picacho Fractions properties
6
10.34
Royalty Units – Subscription Agreements
6
10.35
Carnegie Agreement - Don Roman Property
6
10.36
Schedule E to the Carnegie Agreement - Don Roman Property
6
10.37
Acquisition Agreement – Las Viboras Dos
7
10.38
Acquisition Agreement – Exploitation rights on Champinon
7
10.39
Employment Agreement – David Barefoot
13
10.40
Acquisition Agreement – El Champinon’s technical data
9
10.41
Purchase Agreement among Adit Resources Corp., ACM and Yamana Mexico Holdings B.V.
9
10.42
Amended Purchase Agreement among Adit Resources Corp., ACM and Yamana Mexico Holdings B.V.
10
10.43
Settlement Agreement and Mutual Release with Carnegie
11
10.44
Identifying Numbers for Mining Claims
13
10.45
FreshTec (Intellectual Property) Agreement
12

 
10.46
Sale Agreement – The Dixie Mining District
13
10.47
Purchase of Sicilian Sun Foods Limited, LLC and subsidiary
13
14
Code of Ethics
8
21
Subsidiaries
4
31.1
Certification of Principal Executive Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
13
31.2
Certification of Principal Financial Officer pursuant to Exchange Act Rules 13a-14(a) and 15d-14(a), as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
13
32.1
Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, as signed by the Chief Executive Officer
13
32.2
Certification pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, as signed by the Chief Financial Officer
13
101.INS
XBRL Instance Document
13
101.SCH
XBRL Taxonomy Extension Schema Document
13
101.CAL
XBRL Taxonomy Calculation Linkbase Document
13
101.DEF
XBRL Taxonomy Extension Definition Linkbase Document
13
101.LAB
XBRL Taxonomy Label Linkbase Document
13
101.PRE
XBRL Taxonomy Presentation Linkbase Document
13

1
Incorporated by reference to the exhibits filed with Firma Holdings’ registration statement on Form SB-2.
2
Incorporated by reference to the same exhibit filed with Firma Holdings’ report on Form 10-K for the year ended October 31, 2008.
3
Incorporated by reference to the same exhibits filed with Firma Holdings’ report on Form 10-K for the year ended December 31, 2009.
4
Incorporated by reference to the same exhibits filed with Firma Holdings’ report on Form 10-K for the year ended December 31, 2010.
5
Incorporated by reference to the exhibits filed with Firma Holdings’ report on Form 10-Q for the quarter ended March 31, 2011.
6
Incorporated by reference to the exhibits filed with Firma Holdings’ report on Form 10-Q for the quarter ended June 30, 2011.
7
Incorporated by reference to the exhibits filed with Firma Holdings’ report on Form 10-Q for the quarter ended September 30, 2011.
8
Incorporated by reference to the same exhibits filed with Firma Holdings’ report on Form 10-K for the year ended December 31, 2011.
9
Incorporated by reference to the exhibits filed with Firma Holdings’ report on Form 10-Q for the quarter ended June   30, 2012.
10
Incorporated by reference to the exhibits filed with Firma Holdings’ report on Form 10-Q for the quarter ended September   30, 2012.
11 
Incorporated by reference to exhibit filed with Firma Holdings on Form 8-K filed on March 19, 2013.
12 
Incorporated by reference to exhibit filed with Firma Holdings on Form 10-Q for the quarter ended June 30, 2014.
13 
Filed herewith.
 
 

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.
 
 
FIRMA HOLDINGS CORP.
   (Registrant)
 
       
       
Dated: April 15, 2015
By:
/s/ Francis Richard Biscan, Jr.
 
   
Francis R. Biscan, Jr., President,
 
   
Chief Executive Officer and Director
 
       
Dated: April 15, 2015
By: 
/s/ Lynda R. Keeton-Cardno
 
   
Lynda R. Keeton-Cardno, CPA
 
   
Principal Financial and Accounting Officer
 
       
Dated: April 15, 2015
By: 
/s/ David Barefoot
 
   
David Barefoot
 
   
Director
 
       
Dated: April 15, 2015
By: 
/s/ Ramiro Trevizo Sr.
 
   
Ramiro Trevizo Sr.
 
   
Director
 
 
 
68